CRM PLATFORM COMPARISON
HubSpot vs Salesforce
Compare two of the most popular CRM platforms to find the best fit for your business needs, team size, and budget.
HubSpot
All-in-one inbound marketing, sales, and service platform
Best for: Small to medium businesses, startups, marketing-focused teams
Starting at: $45/month
Free tier: Yes
Salesforce
World's leading cloud-based CRM platform with extensive customization
Best for: Enterprise companies, large sales teams, highly customized workflows
Starting at: $25/month
Free tier: No
Feature
HubSpot
Salesforce
Free Tier | ||
Starter Plan | $45/month | $25/month |
Professional Plan | $800/month | $80/month |
Enterprise Plan | $3,200/month | $165/month |
Contact Management | ||
Lead Scoring | Basic | |
Email Marketing | Add-on required | |
Marketing Automation | Pardot add-on | |
Sales Pipeline | ||
Custom Reporting | Limited | |
Third-party Integrations | 1,000+ | 5,000+ |
Mobile App | ||
API Access | Limited | |
Advanced Customization | ||
Territory Management | ||
Advanced Forecasting | Basic | |
Multi-currency Support | Professional+ | |
Advanced Security | Enterprise only | |
24/7 Phone Support | Professional+ | Professional+ |
Key Differences
Understanding the main distinctions between these platforms will help you make the right choice.
Choose HubSpot if:
- You're a small to medium business looking for an all-in-one solution
- You want built-in marketing automation and content management
- You prefer a user-friendly interface with minimal setup
- You want to start with a free tier and scale up
Choose Salesforce if:
- You're an enterprise with complex sales processes
- You need extensive customization and third-party integrations
- You have dedicated admin resources for setup and maintenance
- You require advanced reporting and analytics capabilities
Ready to Choose Your CRM?
Both platforms offer free trials. Test them with your team to see which one fits your workflow better.