CRM PLATFORM COMPARISON

HubSpot vs Salesforce

Compare two of the most popular CRM platforms to find the best fit for your business needs, team size, and budget.

HubSpot

All-in-one inbound marketing, sales, and service platform

Best for: Small to medium businesses, startups, marketing-focused teams
Starting at: $45/month
Free tier: Yes
Salesforce

World's leading cloud-based CRM platform with extensive customization

Best for: Enterprise companies, large sales teams, highly customized workflows
Starting at: $25/month
Free tier: No
Feature
HubSpot
Salesforce

Free Tier
Starter Plan$45/month$25/month
Professional Plan$800/month$80/month
Enterprise Plan$3,200/month$165/month

Contact Management
Lead ScoringBasic
Email MarketingAdd-on required
Marketing AutomationPardot add-on
Sales Pipeline
Custom ReportingLimited
Third-party Integrations1,000+5,000+
Mobile App
API AccessLimited
Advanced Customization
Territory Management
Advanced ForecastingBasic
Multi-currency SupportProfessional+
Advanced SecurityEnterprise only
24/7 Phone SupportProfessional+Professional+

Key Differences

Understanding the main distinctions between these platforms will help you make the right choice.

Choose HubSpot if:

  • You're a small to medium business looking for an all-in-one solution
  • You want built-in marketing automation and content management
  • You prefer a user-friendly interface with minimal setup
  • You want to start with a free tier and scale up

Choose Salesforce if:

  • You're an enterprise with complex sales processes
  • You need extensive customization and third-party integrations
  • You have dedicated admin resources for setup and maintenance
  • You require advanced reporting and analytics capabilities

Ready to Choose Your CRM?

Both platforms offer free trials. Test them with your team to see which one fits your workflow better.