Samfura Masu Sanyi na Imel don Samar da Ƙarin Jagorori [Jagora & Gina Jerin Jagorori]

Lokacin Karatu: 5 mintuna

Imel ɗin sanyi ya kasance gidan wuta don tsarar jagorar B2B - lokacin da aka yi daidai yana ba da ROI mai aunawa da kuma isar da sako. A cikin wannan jagorar, zaku sami ingantattun samfura waɗanda ke canzawa, haɗe su tare da dabaru masu wayo don gina jerin gubar masu inganci waɗanda ke haifar da sakamako. Za ku kuma koyi yadda ake niyya kalmomi masu ƙarfi tare da ƙarfin bincike mai ƙarfi don saukar da shafukan da ke jan hankalin masu sauraro masu dacewa.

Me Yasa Gina Jerin Jagorori Yana Da Muhimmanci?

Gina lissafin jagoran ku yana tabbatar da sarrafawa, daidaito, da dacewa. Sarrafa lissafin jagora mai girma ta shigo da CSVs, tsara bayanai, da tacewa ko wadatar da abubuwan da za su iya kafin turawa zuwa CRM na ku. Jerin da aka tsara da kyau yana ciyar da kamfen ɗin sanyi-email waɗanda suka dace, dacewa, kuma mafi yuwuwar canzawa.

Dabarun Keyword don Shafukan Saukowanku

Yi amfani da dabarar kalma mai niyya don jawo hankalin zirga-zirga mai girma:

• Ba da fifiko ga kalmomin dogon wutsiya: Ko da yake sau da yawa suna da ƙananan ƙarar bincike, yawanci suna jujjuyawa fiye da manyan kalmomin kai.
• Nuna ƙananan ƙararraki amma masu girman niyya: Kalmomin alkuki sun fi sauƙi ga matsayi da kawo baƙi kusa da siye.
• Yi amfani da kayan aiki marasa nauyi: Google Keyword Planner, Moz Keyword Explorer, da Keyword Surfer na iya jagorantar ƙara, wahala, da ra'ayoyi.

Haɗa jimlolin da aka yi niyya a cikin taken shafi, H1/H2s, kwafin gabatarwa, rubutu alt, da anka na CTA don haɓaka ganowa.

Manyan Samfuran Imel na Sanyi don Ƙarfin Jagora

Yi amfani da waɗannan ginshiƙai azaman tubalan na yau da kullun. Keɓance tare da kamfanin mai yiwuwa, rawar, ayyukan kwanan nan, da bayyanannen mataki na gaba.

Maganin Ciwo-Point

• subject: Gyara [takamaiman zafi] a [Kamfanin Prospect]
• Jiki: An lura da [Kamfanin Prospect] yana magance [zafi] - yawancin ƙungiyoyi suna rasa [lokaci / ƙimar farashi] anan. Mun taimaka [kwaro/kamfanin] rage wannan ta [sakamakon] a cikin [lokaci].
• CTA: Bude zuwa tafiyar mintuna 12 mako mai zuwa don ganin ko wannan taswirorin zuwa tafiyar aikinku?
• PS: Idan kun riga kun warware wannan, kuna farin cikin aika jerin abubuwan da muka yi amfani da su. Misali, ga yadda samfurin iri ɗaya zai iya kama idan kuna ba da mafita ta cybersecurity ga kamfanin B2B SaaS:

  Misalin Mai Bayar da Maganin Raɗaɗi (Tsaro na Cyber don SaaS)

  

Taimakon Abubuwan Taimako

• subject: Kyauta [albarbare] don daidaita [zafi] a [Kamfanin Prospect]
• Jiki: Mun buga mai amfani [jagora/jerin dubawa/samfurin] akan [magana]. Ya ƙunshi ainihin matakan [kwaro / kamfani] da aka yi amfani da su don cimma [sakamako].
• CTA: Ina so in aika fayil ɗin ko TL;DR mai sauri?
• PS: An unungated - babu siffofin.

Misali, idan kuna son raba lissafin bin doka tare da kamfanin SaaS, ga yadda wannan samfuri zai iya kama:

AIDA (Hanya-Sha'awar-Sha'awar-Aiki)

• subject: [Sunan Farko], hanya mai sauri zuwa [sakamakon da ake so]
• Jiki: hankali: Yawancin [rawarwar] suna ciyarwa [X hrs/week] akan [aiki]. Ban sha'awa: Muna sarrafa maimaituwar 80%. Batanci: Ƙungiyoyi kamar [tsara] yanke lokacin zagayowar ta [metric]. Action: Ya cancanci a duba lafiyar gaggawa ranar Talata?
• CTA: Minti 15, babu bene-kawai tsarin ku da share allo.

Anan ga samfurin imel na AIDA idan kuna ba da software na sarrafa kayan aiki ga masu gudanar da ayyuka:

Kafin-Bayan-Bridge (BAB)

• subject: Daga [ciwo na yanzu] zuwa [mafi kyawun yanayi] a cikin [lokaci]
• Jiki: Kafin: Manual [tsari] tare da [bottleneck]. Bayan: Guda kai tsaye, [gyare-gyaren awo]. Bridge: Muna toshe cikin [kayan aiki/CRM] kuma muna riƙe [matakai] ƙarshen-zuwa-ƙarshe.
• CTA: Kuna son yanayin demo ta amfani da bayanan samfurin ku?

Don kwatanta, ga yadda tsarin BAB zai iya zama idan kuna haɓaka kayan aikin haɗin kai na CRM:

3-Tsarin Jumla

• subject: Saurin ra'ayi don [Kamfanin Prospect]
• Jiki: Mun ga [trigger/pain] a [Prospect Company]. Ƙungiyoyi irin su [peer] sun yi amfani da [na kusa] don samun [sakamako]. Idan wannan ya dace, zan iya nuna shi a cikin minti 8-10.
• CTA: An fi son Talata 10:30 ko Alhamis 15:00?

Ga misalin tsarin jumla 3 idan kun ga kalubalen daukar aiki a kamfanin fasaha na B2B:

Wayar da Kan Tattaunawa

• subject: Taya murna akan [kudi/bayarwa/kaddamarwa], sake: ƙididdigewa [aiki]
• Jiki: Ya ga [sanarwa]. A wannan mataki, [aiki] yawanci yana bugawa [pain: ramp/quality/visibility]. Muna taimaka wa sababbin ƙungiyoyi su daidaita [tsari] ba tare da rage jinkirin girma ba.
• CTA: Shin zan aika mai shafi ɗaya wanda aka keɓance ga tarin ku?

A matsayin misali, ga yadda za a iya ƙirƙira imel na tushen faɗakarwa don kamfani wanda kawai ya sanar da sabon tallafi:

Kara karantawa—> Mafi kyawun Samfura 25 na Sadarwa a LinkedIn waɗanda ke Samun Amsoshi

Matsala – Tada hankali – Magance (PAS)

• subject: Ƙarshen [matsala ta musamman] don [Kamfanin Prospect]
• Jiki: matsala: [Matsalar] ta tsaya [KPI]. Tada hankali: Yana haɗawa yayin da [ƙarfin / ƙungiya] ke girma. Warware: Muna daidaita [matakai] da saman [hankali] don haka ƙungiyoyi suna aiki cikin mintuna, ba kwanaki ba.
• CTA: Don duba lafiyar hankali a kan wannan?

Anan ga yadda PAS zata yi kama idan kuna niyya ga ƙungiyoyin tallace-tallace da ke gwagwarmaya da ganuwa bututun:

Yabo - Hoto - Tura (PPP)

• subject: Ina son post ɗinku akan [matun] - ra'ayi mai sauri
• Jiki: Yabo: Batun ku akan [matun] ya kasance tabo. HOTO: Ka yi tunanin ƙungiyar ku za ta juya waɗannan bayanan zuwa [sakamako mai aunawa] kowace gudu. Jira: Muna yin wannan don [takwai], muna farin cikin fayyace tsarin aiki.
• CTA: Zan iya aika tsarin saitin?

Misali, idan kuna son yin la'akari da sakon LinkedIn daga mai yiwuwa, ga yadda wannan tsarin PPP ke aiki a aikace:

Raba Albarkatun Mahimmanci

• subject: Yi tunanin wannan [ma'auni/samfurin] na iya taimakawa ƙungiyar ku
• Jiki: Raba saurin [albarkar] da muka gina don [rawar]. Ya haɗa da ainihin filaye da ƙwararrun da muke amfani da su don rage [tsari] ta [metric].
• CTA: Kuna son sigar da za a iya gyarawa?

Anan ga misalin yadda zaku iya raba albarkatu masu ƙima tare da jagoran tallace-tallace:

Amfani da Waɗannan Samfuran Yadda Ya kamata

• Keɓance layi biyu na farko: Nuna rawarsu, tari, ko wani abin da ya faru kwanan nan. Riƙe shi ɗan adam da takamaiman.
• Yi amfani da tubalan na zamani: Kula da ɗakin karatu na masu buɗewa, wuraren shaida, da CTA don haɗawa da daidaitawa a sikeli.
• Aika a hankali jeri: Abubuwan taɓawa 3 tabbataccen tushe ne - imel na farko, ƙara ƙima, ƙima ta ƙarshe tare da madadin CTA.
• Bibiyar ma'aunin maɓalli: Buɗewa, ba da amsa, tabbataccen sha'awa, tarurruka da aka yi rajista, da bututun mai - haɓaka lefa ɗaya a mako.

Haɗa Dabarun Jerin Jagora & Mahimman kalmomi

Haɗa ingancin jeri tare da ganin shafi:

• ICP tace farko: Take, girma, masana'antu, ƙidayar kai, tarin fasaha, da yanayin ƙasa suna kiyaye lissafin dacewa.
• Haɓaka kuma tabbatarwa: Tabbatar da imel, ƙara bayanan kamfani, da cire wuraren haɗari don kare isarwa.
• Shafukan saukowa da aka gyara-keyword: Daidaita kowane kamfen zuwa shafi da aka inganta don zafi, mutum, da tayin.
• Madaidaicin madauki: Imel yana fitar da dannawa, shafin saukarwa yana ɗaukar saƙon gida tare da tabbacin zamantakewa da CTA guda ɗaya.

Biyayya & Nasihun Isarwa

• Yardaje: Haɗa bayanan kamfani da ficewa cikin sauƙi; girmama dokokin gida (misali, GDPR, CAN-SPAM).
• Isarwa: Sabbin yankuna masu dumi, tabbatar da (SPF, DKIM, DMARC), throttle yana aika, kuma a guji gajerun hanyoyin haɗi.
• Lafiya ta akwatin saƙo: Rike farashin billa kaɗan, cire lambobin da ba a haɗa su ba, kuma juya samfuri don guje wa alamu.

Kammalawa

Imel ɗin sanyi ɗaya ne daga cikin mafi girman tashoshi na isar da saƙo na B2B lokacin da aka goyan bayan jerin tsarkakakku da shafukan saukowa masu daidaita kalmomin. Yi amfani da ginshiƙai kamar AIDA, BAB, PAS, da PPP azaman tubalan gini, keɓance layin farko, da mai da hankali kan CTA.

Haɗa ainihin lissafin jagora tare da shafi mai dacewa kuma auna sakamako mako-mako. Fara da yaƙin neman zaɓe ɗaya, sake maimaitawa da sauri, kuma bari bayanai su jagoranci haɓakawa na gaba. Rubuta demo yau ko rajista don gwaji kyauta, don ku iya mai da hankali kan shirin ku, yayin da Konnector.ai ke ɗaukar nauyi.

Kara karantawa:

• Jagorar Imel ɗin Saitin Sanyi mai ƙima - Konnector.ai

• Yadda ake Gina Ingantacciyar hanyar Talla ta B2B SaaS? – Konnector.ai