Yuav Sau Li Cas Hu Rau Kev Ua Haujlwm hauv Emails

Sijhawm Nyeem Ntawv: 4 feeb

Ib tus email zoo tuaj yeem tsis pom yog tias nws tsis qhia rau tus nyeem ntawv yuav ua li cas ntxiv. Qhov ntawd yog qhov kev hu rau kev nqis tes ua (CTA) los rau hauv - nws yog qhov maj nrawm uas hloov kev xav paub rau hauv kev nias, thiab nyem rau hauv kev hloov pauv.

Hauv qhov blog no, peb yuav rhuav tshem qhov CTA yog vim li cas nws tseem ceeb hauv kev muag emails, thiab yuav ua li cas sau ib qho uas ua rau cov lus teb. Txawm hais tias koj yog SDR, tus tsim sau email txias, lossis tus neeg lag luam txhim kho cov phiaj xwm kev txhawb nqa, cov lus qhia no yuav pab koj kom tau txais txiaj ntsig - tsis yog qhib xwb.

Dab tsi yog Hu rau Kev Ua hauv Kev Lag Luam?

Kev hu rau kev nqis tes ua (CTA) yog ib qho luv luv uas coj koj tus nyeem ntawv mus rau ib kauj ruam tom ntej tshwj xeeb - xws li booking hu, teb rau email, lossis nyem qhov txuas. Nws hloov passive nyeem ntawv mus rau hauv active prospects.

Hauv kev lag luam email, CTAs tsav kev hloov pauv. Tsis muaj ib tug, txawm tias cov lus zoo tshaj plaws mus tam sim no.

Vim li cas CTAs tseem ceeb hauv kev muag emails?

CTAs tsis yog qhov zoo xwb - lawv yog qhov tseem ceeb hauv kev nthuav tawm kev muag khoom. Lawv:

Ib qho chaw zoo CTA tuaj yeem nce cov lus teb, txhim kho kev hloov dua siab tshiab, thiab tsim kom muaj kev sib tham hauv kev sib tham txias.

Cov txiaj ntsig ntawm Kev Hu Zoo rau Kev Ua

• Nce tus nqi teb: Cov lus qhia meej ua rau cov lus teb sai dua.
• Drives lead generation: Ntau cov lus teb = ntau lub raj xa dej.
• Txhim kho kev koom tes: Thaum cov kauj ruam tom ntej no yooj yim, cov neeg nyeem ua.

Dab tsi ua rau CTA Zoo?

CTAs zoo tsis yog qhia tib neeg yuav ua li cas - lawv ua kom yooj yim, ntuj tsim, thiab tsim nyog ua. Nov yog dab tsi cais qhov nruab nrab ntawm kev siv tau:

• Qhia meej: Siv cov lus yooj yooj yim, tshwj xeeb. Tsis txhob siv cov jargon lossis cov lus tsis meej xws li "tau pib" yam tsis muaj ntsiab lus.
• Ua tau: Siv cov lus qhia muaj zog—“Phau ntawv,” “Koom,” “Grab,” “Teb”—uas ua rau lub zog tam sim ntawd.
• Qhov tseeb: Koj CTA yuav tsum phim cov ntsiab lus ntawm koj tus email. Yog tias koj tus email teases cov ntaub ntawv kawm, CTA yuav tsum taw tes rau nws - tsis yog lub rooj sib tham txuas.

Qhov zoo tshaj plaws CTAs tsis yog nug-lawv qhia. Xav txog cov kauj ruam tom ntej, tsis yog muag nyuaj.

Yog xav paub ntxiv txog kev tsim cov lus rov qab zoo thiab CTAs, mus saib Konnector.ai phau ntawv qhia: Kev xa xov zoo tom qab: Phau Ntawv Qhia rau SDRs.

Koj Sau Ntawv Hu Zoo Li Cas?

• Cia nws luv: Hauv qab 10 lo lus ua haujlwm zoo tshaj plaws-tsis muaj fluff.
• Siv cov lus qhia ua haujlwm: Cov lus zoo li "s teem sijhawm," "saib," "download" sai sai.
• Ntxiv ceev: Sijhawm-raws li cues zoo li "lub lim tiam no" lossis "qhov txwv tsis pub" tsav cov lus teb sai dua.
• Ua kom nws clickable: Siv cov nyees khawm los yog qhov tseeb, pom qhov txuas.

Piv txwv li CTA: "Puas yog hnub Thursday thaum 3 teev tsaus ntuj ua haujlwm rau kev hu xovtooj sai rau koj los ntawm cov txiaj ntsig?"

Nws yog luv, meej, thiab ua rau cov kauj ruam tom ntej no yooj yim thiab meej.

Yog tias ib tug neeg yuav tsum xav txog ob zaug txog yuav ua li cas ntxiv, koj CTA yuav tsum tau sau dua.

Sab saum toj 2 Muag Email CTA Piv txwv thiab Cov Qauv

SDR Siv Case 1: Kev Tshaj Tawm Txias

• • "Puas yog hnub Thursday thaum 3 teev tsaus ntuj ua haujlwm rau kev hu xov tooj sai?"

Yooj yim, meej, thiab qhia lub sijhawm tshwj xeeb - txo kev sib txhuam.

• • "Yog tias koj qhib, kuv tuaj yeem xa mus rau ib tus pager sai?"

Tsawg-siab, tus nqi-rau pem hauv ntej, thiab yooj yim hais tau rau.

SDR Use Case 2: Demo Follow-Up

• • "Tsuas yog xav tshawb xyuas-koj puas tau npaj los tshawb xyuas cov kauj ruam tom ntej?"

Txhawb kev txiav txim siab yam tsis ua nruj.

• • "Ntawm no yog cov ntaub ntawv kawm peb tau tham txog - xav paub dab tsi tshwm sim rau koj?"

Rub lub zeem muag rau hauv kev sib tham raws li kev sib tham yav dhau los.

Nyiaj tshwj xeeb: CTA Cov nqe lus uas ua haujlwm tiag tiag

• “Qhia rau kuv paub yog tias koj yuav qhib rau…”
• "Puas yog hnub Thursday thaum 3 teev tsaus ntuj ua haujlwm rau koj?"
• "Kuv nyiam koj qhov kev xav ntawm ..."
• "Ntawm no yog qhov kev tshawb fawb-koj yuav pom qhov kuv txhais tau li cas."

Tswv yim: Txiav cov no kom zoo li koj tus kheej lub suab thiab hom. Generic CTAs yuav tsis sawv tawm.

Qhov yuam kev kom tsis txhob nyob hauv Koj CTA

Txawm tias muaj zog emails poob nrog CTAs tsis muaj zog. Saib xyuas:

• Ua tsis meej: "Cia peb txuas qee lub sijhawm sai sai" yog qhov qhib dhau lawm.
• CTA ntau dhau: Nug lub rooj sib tham, teb, thiab rub tawm tag nrho ib zaug? Lo rau ib qho kev txiav txim meej rau ib tus email.
• Suab nrov robotic: "Nyem qhov no mus ntxiv" tsis caw ib lo lus teb - nws xaus kev sib tham.
• Muag khoom heev: "Nyem tam sim no thiab txuag 50%!" Tej zaum yuav ua haujlwm rau B2C, tab sis tsis yog B2B.

Khaws nws tib neeg thiab tsom ntsoov.

Qhov twg tso koj CTA hauv email

CTA zoo tsuas yog siv tau raws li nws qhov kev tso kawm. Siv lub tswv yim no:

• Tom qab tus nqi xa khoom: Tsis txhob maj mus nug—muab kev nkag siab, tom qab ntawd qhia kev nqis tes ua.
• Ua nws scannable: Siv formatting (bold, spacing, mos txwv) kom CTA sawv tawm.
• Siv PS tswv yim: CTA nyob rau hauv postscript feem ntau tau txais kev saib xyuas.

Piv txwv li PS CTA:

PS Yog tias koj xav paub seb qhov no ua haujlwm li cas rau lwm pab pawg fintech, zoo siab los coj koj los ntawm kev teeb tsa. Xav tham lwm lub lim tiam?

Xaus: A Strong CTA = A Stronger Outcome

Txhua tus email xav tau lub hom phiaj - thiab koj CTA muab nws.
Txawm hais tias koj tab tom teem sijhawm hu, booking demos, lossis tsav tsheb teb, qhov tseeb thiab kev xav CTA hloov cov ntawv nyeem mus rau hauv lub sijhawm tiag tiag.
Yuav tsum tau ntsuas koj qhov kev nthuav qhia thoob plaws ntau txoj kev? Pair CTAs muaj zog nrog cov ntse automation rau cov txiaj ntsig loj dua-tsis muaj spamming.

Xav tau nthuav koj txoj kev ncav cuag thoob plaws cov account? Sim Konnector.AI- automation nrog built-in kev ruaj ntseg logic.