Ko te nuinga o te toro atu ki ngā kamupene pakihi-ki-te-iwi (B2B) e hangai ana ki tētahi kaupapa māmā noa iho: kimihia te tangata tika, ka tukuna atu he karere ki a rātou. Ko te arotahinga he mea hangai ki te ICP. Ko te wā he mea hangai ki te maramataka. Ko te whakawhaiaro he mea hangai ki te ingoa me te kamupene.
E whai hua ana - engari kāore i te tino pai. Ā, i roto i tētahi taiao e nui ake ana te toro atu ki ngā kaiwhakatau i mua, ko te "kāore i te tino pai" kei te huri ki te "kāore rawa".
Ko te Matauranga Tohu Pāpori te mea e whakakapi ana i taua ariā. Ehara i te putanga pai ake o taua huarahi anō. He tino rerekē te tīmatanga — he tīmatanga e pātai ana ehara ko wai anake hei whakapā atu, engari he aha ngā whakaaro o taua tangata i tēnei wā tonu, me te mea he wā pai tēnei hei tīmata kōrero.
He aha te Matauranga Tohu Pāpori?
Ko te Social Signals Intelligence te mahi o te whakamahi i ngā raraunga whanonga ā-wā tonu mai i LinkedIn hei tautuhi, hei whakauru, me te whakarite i te toro atu ki ngā kamupene B2B me te tika. Engari i te whakawhirinaki ki ngā raraunga kōtaha tūmau hei hanga i tētahi rārangi me te whakaputa i tētahi raupapatanga, ka whakamahia e ia ngā tohu mahi ora — ko ngā mea e tukuna ana e tō ICP, e kōrerohia ana, e taunekeneke ana, e pāhotia ana hoki e te marea — hei whakaatu i ngā kaihoko e tika ana kia arohia i tēnei wā tonu.
Kāore ngā tohu i huna. Ka whakaputaina i ia rā ki runga i te LinkedIn e ngā tohunga e ngana ana koe ki te whakapā atu. He pou a te Tumuaki Hoko mō ngā raruraru kounga toro atu. He kōrero a te Upoko o RevOps mō ngā ihirangi tukunga o te pipeline. He kaiwhakaū e pānui ana i tētahi kaimahi hou i roto i tētahi tūranga e kī ana kua wetekina te tahua. He tohu raraunga ia o ēnei e whakaatu ana i tētahi mea kāore e taea e te tātari pūmau te whakaatu: kei te whakaaroaro kaha tēnei kaihoko ki tētahi raruraru ka taea e koe te whakaoti.
Ko te Social Signals Intelligence te hanganga e hopu ana i aua tohu raraunga, e whakamārama ana i aua tohu, ā, e tuku ana i ngā kaihoko tika ki tō tukanga mahi toro atu i te wā tika.
He aha i kore ai e ranea te arotahi ICP tūmau
He hapa nui tō te arotahi tūmau e kore e taea te whakatika i te rahinga. E kī ana ki a koe ko wai hei whakapā atu. Kāore e kī ana ki a koe he aha te wā.
Ko te tangata tonu e pai ana ki a koe i te marama o Hānuere, tērā pea kua whakahoutia e ia tētahi kirimana tau rua i te marama o Tīhema. Ko te kamupene kotahi e tino ōrite ana ki ō paearu whakapūmau, tērā pea kei waenganui i te whakahoutanga, ā, kei roto i te aukati hoko. He whakaahua poto noa iho ngā tātari tūmau. He hihiri te hiahia hoko. Ko te whakaaro he ōrite ngā mea e rua te take e hua tonu ai ngā reiti whakautu i waenga i te 3 me te 7% mēnā he pai te arotahi ki te toro atu.
| Huarahi arotahi | He aha te korero ki a koe | Ngā mea e ngaro ana i a ia | Te auau whakautu noa |
|---|---|---|---|
| Ngā tātari ICP tūmau | Ko wai e ōrite ana ki tō kōtaha kaihoko | He wā tika rānei tēnei | 3 ki 7% |
| Ngā tātari tūmau + whakawhaiaro | Ko wai e taurite ana + he ingoa me te tohutoro kamupene | Ahakoa kei te kaha te whai wāhi atu a te kaihoko pea | 5 ki 10% |
| Te Mātauranga Tohu Pāpori | Ko wai e taurite ana + he aha tā rātou e whakaaro ana i tēnei wā | He iti noa iho — ka whakaohokia te whakapā atu e ngā taunakitanga | 15 ki te 30%+ |
Ehara i te mea he pai ake te tārua i waenganui i te rarangi tuatahi me te tuatoru. He pai ake te wā — ā, ko te wā he mahi katoa na te kounga o te tohu.
Ngā tohu e ono e tohu ana i te hiahia hoko pono o te B2B
Ehara i te mea he rite te taumaha o ngā mahi katoa a LinkedIn hei tohu hoko. He nui, he mārama hoki ētahi tohu. Ko ētahi he ngawari, he whai pānga ki te horopaki. Mā ngā anga Matauranga Tohu Hapori tino whai hua ka wehewehea rātou — ā, ka mahi tuatahi ki ngā mea tino kaha.
Ngā tohu whāinga mārama
- Te whakaputa i tētahi pou mō tētahi wero motuhake — kua whakahuatia e te kaihoko tētahi raruraru ki te marea. Ka whakautu tō whakapā atu ki tētahi mea kua tuhia kētia e rātou.
- Te pātai atu ki tā rātou whatunga mō ngā tūtohutanga taputapu, kaihoko rānei — kei te haere tonu te aromatawai hohe i tēnei wā tonu. E 48 ki te 72 hāora te roa o te wā e whakamahia ai tēnei tohu i mua i te haere tonu o te kōrero.
- Te tuku kōrero mō ngā ihirangi o te hunga whakataetae — te hiahia nui, te kore e makona, te whakataurite hohe rānei. He tohu katoa tēnei mō te whai wāhi atu ki tō kāwai.
Ngā tohu horopaki mō te hiahia
- Pānuitanga tūranga hou i roto i te tūranga hoko — ka kawea mai e te Tumuaki Tuarua, te Tumuaki, te Kaiwhakahaere rānei he mana whakahaere ki te aromatawai i ngā taputapu me ngā tukanga hou. Ko te wā tatari he 30 ki te 90 rā.
- Te panonitanga o ngā tauira whakauru ihirangi — he panoni whanonga e tika ana kia mōhiotia mēnā ka uru ohorere mai tētahi kaihoko ki ngā ihirangi motuhake mō ia kāwai i muri i ngā marama o te wahangu.
- Ngā tohu taumata-kamupene — ngā pānuitanga pūtea, ngā kaimahi hou, te tipu o te tokomaha o ngā kaimahi — e tohu ana ēnei katoa i ngā huringa whakahaere e puta pinepine ana i mua i ngā mahi hokohoko.
Ko ngā āhuatanga tohu tino whakawhirinaki ko ngā tohu kua whakarārangihia — ina whakaatu ana te kaitono i ngā tohu maha i te wā kotahi. Ehara i te mea he arataki mangere te pānuitanga tūranga hou mai i tētahi e tuku kōrero ana mō tētahi wero e tika ana, e whai wāhi ana hoki ki ngā ihirangi a te hunga whakataetae. Koinei tō whāinga matua mō te toro atu ki te hunga e hiahia ana koe i tēnei wiki.
Ka taea e koe te pānui i tētahi whakamārama taipitopito mō te tautuhi me te mahi i ēnei i roto i te aratohu a Konnector ki Ngā tohu pāpori LinkedIn mō ngā kaihoko B2B whai whakaaro nui.
Mātaki: Te Maramaramatanga Tohu Hapori me te Konnector
Te āhua o te whakarerekētanga a te Social Signals Intelligence i te tukanga mahi toro atu
Ehara i te mea ko te arotahi pai ake anake te pānga o te Social Signals Intelligence. Ka hurihia te raupapa katoa o te mahi toro atu - mai i te whakamahana tuatahi ki te karere tuatahi me ia mahi whai muri mai.
I mua i te tono hononga: te whakamahana e arahina ana e te tohu
Ina tuku kōrero te kaihoko mō tētahi wero e arohia ana e tō hua, he wā anō hoki taua pou hei whakamahana i a rātou i mua i te tīmatanga o tētahi whakapā tika. Mā te kōrero horopaki — he kōrero e pā ana ki te kaupapa tuturu o tā rātou i tuhi, ehara i te mihi whānui — ka mōhio rātou ki tō ingoa i mua i tō tono atu mō tētahi mea.
Kia tae mai tō tono hononga i ngā rā e rua, e toru rānei i muri mai, kua kore koe e tauhou. Ko koe te tangata i kōrero i tētahi mea e tika ana kia pānuihia mō te raruraru i whakaarahia e rātou i te aroaro o te marea. Ka whakarerekē taua horopaki i te auau whakaae i ngā huarahi e kore e taea e tētahi tohu whakawhaiaro te tārua.
Mā te tukanga mahi kōrero āwhina-AI a Konnector ka puta aunoa mai ēnei pou, ka tuhia he kōrero horopaki i runga i te ihirangi — ehara i te tauira. Kei roto ia tauira i te rarangi whakaae tangata. Kāore he mea e tukuna ana ki te kore he waitohu mai i a koe.
Te tono hononga: tirohia te tohu motuhake
He rerekē rawa te tono hononga e tuhia ana mō tētahi tohu pāpori i tētahi whakataki whānui. Whakatauritea:
"Kia ora Sarah — kei te mahi tahi mātou me ngā tīma Hokohoko Tuarua mō te kounga o te toro atu, ā, i whakaaro ahau he pai ki te hono atu."
ki te whakataurite ki:
"Kia ora Sarah — i tino pārekareka tō pou mō te hekenga o ngā reiti whakautu SDR ki te 4%. Kei te mahi tahi mātou me ētahi tīma ki te whakaoti i te raruraru kotahi. He pai ki te hono atu."
Ko te karere tuarua e kōrero ana mō tētahi mea tūturu. Ka tae mai me te horopaki kua tāpirihia kētia. Ka mōhio te kaitono ki te tohutoro, ā, e whakaatahia ana tēnā e te ōrau whakaae.
Ko te karere tuatahi: hanga i runga i tā rātou i kōrero ai, kaua i tāu e hoko atu ana
Ehara te karere tuatahi i muri i te whakaaetia o te hononga i te wāhi tika mō te tuku kōrero. Koinei te wāhi hei whakahaere i te kōrero i tīmata ai te tohu. Pātaihia tētahi pātai motuhake e hangai ana ki te wero i whakaarahia e rātou. Kia māmā te whakautu. Me whakamārama ko rātou te take.
Ka tuhia e Konnector ēnei karere tuatahi i runga i ngā raraunga tohu ora — te ihirangi o te pou, te horopaki o te tūranga, te whanonga whakauru — ka whakaputa i tētahi karere e rite ana ki te mea kua tuhia pono mā taua tangata, kaua ki te mea i tangohia mai i tētahi whare pukapuka tauira. Te whakawhaiaro AI i tēnei taumata motuhaketanga koinei te mea e kati ai te āputa i waenga i te aunoatanga me te pono i te tauine nui.
Te Maramaramatanga o ngā Tohu Pāpori me te whakawhaiaro AI: me pēhea tā rāua mahi tahi
Mā te Social Signals Intelligence e whakarato te rauemi mata — arā, ko ngā mahi me ngā whakaaro o te kaihoko i tēnei wā tonu. Mā te whakawhaiaro AI ka hurihia taua rauemi mata hei toro atu ki te tangata e tino tika ana.
Kāore tetahi e pai te mahi mēnā kāore tetahi.
Mā te whakawhaiarotanga o te AI me te kore he horopaki tohu ka puta he karere kua tuhia pai engari he whānui - he rerekē te āhua, kāore e rite ki te tauira, engari kāore i ahu mai i tētahi mea kua whakapuakina e te kaihoko. Mā te mātauranga tohu me te kore he āwhina AI ka puta he arai rangahau - kei reira ngā tohu, engari kāore e taea te tuhi i tētahi karere motuhake mō ia karere i te tauine whānui.
Ngātahi ana, ka puta i a rātou ngā mea pai rawa atu e whakaputaina ana e ngā karere SDR tangata — ngā karere horopaki, ngā karere wā tika, ngā karere motuhake — engari i te nui rawa o te karere, kāore e taea e tētahi tīma tangata te pupuri ā-ringa.
| Aronga | Kounga whakawhaiaro | Tuhinga | Te mōhio ki te tohu |
|---|---|---|---|
| Te toro atu ā-ringa | Teitei — tino tangata | Iti — 15 ki te 20 ngā kaitono i ia rā | Teitei — mēnā ka rangahauhia e te SDR ia tumanakohanga |
| Aunoatanga paerewa | Iti — e hangai ana ki te tauira | Teitei — rau ia rā | Kāore — rārangi tūmau, kāore he tohu ora |
| Te Matauranga Tohu Pāpori + te whakawhaiaro AI | Teitei — tohu-tūāpapa, horopaki-motuhake | Teitei — tauine kāore he ngaronga kounga | Teitei — ka whāngaihia ngā karere katoa e ngā tohu ora |
Ko te rarangi o raro ko te kaupapa matua o Konnector. Koinei anō hoki te kaupapa e anga whakamua ana te ao whānui i te mea kua ngāwari ake te uru atu ki ngā taputapu hei whakahaere i tēnei mahi.
Te ine i te pānga: ngā huringa a te Social Signals Intelligence i roto i ō inenga
Ka kitea te pānga o te toro atu e ahu mai ana i te tohu puta noa i ngā wāhanga katoa o te hāneanea — ehara i te mea ko te tere whakautu anake.
- Te tere whakaae hononga: Ko te wā whakamahana me ngā tuhipoka tohu-tohu e akiaki tonu ana i te whakaae ki runga ake i te 50%. Ko te toharite o ngā tono makariri he 20 ki te 30%.
- Te auau whakautu karere tuatahi: Ko ngā karere tuatahi e ahu mai ana i ngā tohu e pā ana ki ngā kōrero a te kaihoko pea ka puta he 15 ki te 30%+ o ngā whakautu. Ko te toharite o ngā karere tuatahi whānui he 3 ki te 7%.
- Te kounga o te kōrero: Ko ngā kaitono i whakautu ki tētahi karere i puta mai i te tohu kua aro kē ki te raruraru e kōrerohia ana. Ko te kounga o te kōrero — me te tere o te haere ki tētahi hui — e whakaata ana i tēnā.
- Te tere o te paipa: Ka tere ake te kati o te kōrero a te tangata kua tae mai ki te kōrero me te whakaaro kē ki te raruraru i te tangata kua whakaroahia wawetia.
- Hauora o te pūkete: Ka whakapai ake ngā reiti whakaae teitei ake i te Kaute Whakawhirinaki a LinkedIn i roto i te wā - ko te tikanga ka whakapakari ake te toro atu e ahu mai ana i te tohu i te kaha tuku a tō pūkete ā muri ake nei, kaua e whakakino.
Ka pai ake ia inenga nā te mea he pai ake te arorau matua. Ka hua ake ngā hua pai ake i ia wāhanga e whai ake nei mēnā ka tae mai te toro atu i te wā tika.
Te mahi a te Social Signals Intelligence a Konnector i roto i te mahi
Ka aroturuki tonu a Konnector i ngā mahi kupumatua, te whai wāhi ki ngā pou, me ngā whanonga kōtaha puta noa i tō ICP kua tautuhia. Ina whakaatu te kaihoko i tētahi tohu whai mana — he pou mō tētahi wero e tika ana, he kōrero mō ngā ihirangi o te kaiwhakataetae, he panuitanga tūranga hou, he tirohanga kōtaha — ka puta ake ēnei i roto i te whāngai tohu o te tūāpapa, e arohia ana e te kaha o te hiahia.
Mai i reira, ka whakahaerehia te tukanga whakapā atu me te tohu hei tūāpapa.
- Ngā kōrero whakamahana ā-AI uru atu ki te pou motuhake i whakaoho i te tohu — i tuhia mai i te ihirangi o te pou, i whakaaetia e te tangata i mua i te tuku
- Ngā tuhipoka hononga tohutoro-tohu ka hangaia i runga i ngā kōrero a te kaihoko me ngā mea e mahi tahi ana rātou i tēnei wā
- Ngā karere tuatahi me ngā whai muri mai kua whakawhaiarohia ki te horopaki tohu ora — ehara i te mea ki ngā āpure kōtaha tūmau
- Ngā Raupapa Atamai me te arorau mēnā/kātahi te arahi i ia kaihoko i runga i ā rātou whanonga — kia urutau ai te raupapa i te wā e uru atu ai, e warewarehia ai, e tohu ana rānei te kaihoko
Kei roto i te aratohu a Konnector mō te tukanga mahi katoa — mai i te kimi tohu ki te tukutahi CRM — ngā taipitopito katoa Te toro atu ki LinkedIn me ngā tohu pāpori.
Ko ngā tīma ka toa i runga i te toro atu ki LinkedIn i ngā rā kei te heke mai
I te mea kei te kī tonu ngā pouakaroto LinkedIn i te toro atu whānui, ka heke haere te ōwehenga tohu-ki-haruru mō te hunga e whakahaere tonu ana i ngā raupapa rārangi tūmau. Kāore i te pumau te taumata o te mahi aunoatanga makariri — kei te heke haere.
Ko ngā tīma ka wehe atu i te rōpū ko rātou te hunga e whakahaere ana i te toro atu e ahu mai ana i ngā taunakitanga. Ko ngā tāngata e hiahia ana ki te hokohoko kua whakaatu kē i tō rātou hiahia. Ko ngā karere e aro ana ki tētahi mea tūturu. Ko ngā raupapa e urutau ana ki ngā whanonga, kaua ki te rere i runga i te maramataka. He whakapā atu e tae mai ana i te wā e tika ana — kaua i te wā i watea ai mō te kaituku.
Koinei te Social Signals Intelligence i roto i te mahi. Ā, koinei te hoahoa i hangaia ai a Konnector hei whakatutuki — i te tauine, te tere, me te taumata tutuki e hiahiatia ana e ngā tīma toro atu B2B.
Tukuna he demo kia kite ai me pēhea te hononga o te Social Signals Intelligence a Konnector ki tō ICP me te rerengamahi toro atu. haina ake ā, whakahaerehia tō pakanga tuatahi i whakaohohia e te tohu i tēnei rā.
Te korero ano
- Ngā Tohu Pāpori LinkedIn mō ngā Kaihoko B2B Hiahia-Tiketike
- Te Whakapā atu ki a LinkedIn me ngā Tohu Pāpori: Te Huarahi Konnector
- Te Whaiaronga AI i roto i te LinkedIn Outreach: Me pēhea te mahi a Konnector
- Ngā Raupapa Atamai: Te Aunoatanga LinkedIn me te Arorau Mēnā/Kātahi
- Rautaki Whakapā atu ki a LinkedIn mō te Pakihi-2-Mātauranga: Ngā Mea e Whai Hua Ana Ināianei
- Te Aroturuki i ngā Tohu Pāpori: Te Whakapā atu ki ngā Tīma Hoko i LinkedIn
11x To Whakawhanaunga LinkedIn Me
Aunoatanga me Gen AI
Whakamahia te mana o LinkedIn Automation me Gen AI ki te whakanui ake i to toronga kaore ano i mua. Whakauruhia nga mano tini o nga kaiarahi ia wiki me nga korero a AI-aia me nga kaupapa whakatairanga-a-iwi katoa mai i te papaaahi hiko-a-ira.
Pātai Auau
Ko ngā tohu pāpori i runga i a LinkedIn he mahi a ngā tohunga ngaio i runga i te tūāpapa, pērā i te tuku kōrero, te tuku kōrero, te pai ki a rātou, te tohatoha ihirangi, te whakapuaki i ngā tūranga hou, te whai wāhi atu rānei ki ngā kōrerorero ahumahi. Mā ēnei mahi ka kitea ngā whakaaro o ngā kaihoko pea, ā, ka taea hoki te tohu i te hiahia ki te hoko.
Ko te Social Signals Intelligence te tukanga o te aroturuki me te tātari i ngā mahi a LinkedIn hei tautuhi i ngā kaitono e hiahia nui ana, hei mārama ki ā rātou kaupapa matua o nāianei, me te whakaoho i te toro atu i runga i te whai wāhi wā-tūturu kaua ki ngā mōhiohio kōtaha tūmau.
Mā te arotahi ICP tuku iho ka tautuhia ko wai e ōrite ana ki tō kōtaha kiritaki tino pai, engari kāore e whakaatu ana mēnā kei te hiahia nui rātou ki te whakaoti rapanga e tika ana. Ka tāpirihia e te Social Signs Intelligence te wā me te horopaki, ka āwhina i ngā tīma ki te whakauru i ngā kaihoko pea i te wā e tino aro atu ai rātou.
Ko ngā tohu noa mō te hiahia hoko ko te tuku kōrero mō ngā wero pakihi, te tono mō ngā taunakitanga pūmanawa, te tuku kōrero mō ngā ihirangi o te hunga whakataetae, te whakapuakitanga o tētahi tūranga hou, te whai wāhi atu ki ngā kōrerorero motuhake ki te ahumahi, me ngā huihuinga tipu o te kamupene pēnei i ngā rauna putea, ngā kaupapa utu kaimahi rānei.
Ka taea e ngā tīma hokohoko te whakamahi i ngā tohu pāpori hei tautuhi i ngā kaihoko pea e hiahia ana, hei taunekeneke me ā rātou ihirangi, hei whakawhaiaro i ngā tono hononga, me te tito karere whakapā atu e pā ana ki ngā wero tūturu, ki ngā kaupapa rānei kua kōrerohia e te kaihoko pea.
Ko te toro atu ki LinkedIn e ahu mai ana i te tohu he huarahi e whakaohohia ai te whakawhitiwhiti kōrero e ngā whanonga, ngā mahi rānei a ngā kaihoko, pērā i ngā pou, ngā kōrero, ngā tirohanga kōtaha, ngā tauira whakauru rānei, kaua ki te tuku karere ki tētahi rārangi tūmau i runga i tētahi wā kua whakaritea.
Ka āwhina te AI ki te tātari i ngā tini mahi a LinkedIn, te tautuhi i ngā tohu whai tikanga, te tuhi i ngā kōrero horopaki, te whakaputa karere whakapā whaiaro, me te whakahaere aunoa i ngā rerenga mahi me te pupuri tonu i te hiranga me te pono.
Mā te Social Signals Intelligence ka tautuhia ngā mea e hiahia ana, e āwangawanga ana rānei ngā kaihoko i tēnei wā, ā, mā te AI whaiaro ka whakamahia aua māramatanga hei waihanga i ngā karere toro atu e tika ana, e mārama ana ki te horopaki. Mā te mahi tahi, ka taea ai te whai hua ake, te tauine hoki o te whai wāhitanga.
Āe. Ko te toro atu e pā ana ki ngā mahi a ngā kaihoko i te wā tonu ka nui ake te whai wāhi mai nā te mea he wā tika, he whai tikanga, he hono hoki ki ngā kaupapa e kōrerohia ana, e rangahauhia ana rānei e te kaihoko.
