Koinei te āhua o te nuinga o ngā tīma hokohoko B2B i tēnei wā.
He rārangi tā rātou. He raupapa tā rātou. He taputapu tā rātou e tuku ana i ngā tono hononga me ngā whai ake i runga i te wātaka. Ā, kei waenganui i te whakama me te kino rawa atu ā rātou whakautu — nā te mea 79% o ngā kaiwhakatau pakihi-ki-te-pākihi e kore rawa e aro ki ngā karere tika matao.
Ehara te karere i te raruraru. Ko te wā. Ko te arotahi. Ā, i runga ake i ngā mea katoa — ko te kore o te tohu te raruraru.
Ehara i te mea ko ngā tīma e whakaputa ana i ngā hononga tūmau mai i LinkedIn i te tau 2026 te hunga e tuku karere nui ana. Ko rātou te hunga kua ako ki te pānui i ngā kōrero a ō rātou kaihoko ki a rātou - i te aroaro o te marea, i ia rā, i roto tonu i te whāngai - i mua i te whakapā atu. Kei te mahi rātou i runga i ngā tohu whāinga pāporiĀ, ki te kore he pūnaha āu hei hopu i a rātou, kei te rapu matapo koe.
Koinei ngā mea katoa e hiahia ana koe ki te mōhio mō rātou, he aha rātou i tino hira ake ai, me pēhea hoki te whakamahi tika.
He aha te Tohu Hiahia Hapori?
He tohu whāinga pāpori ngā whanonga e kitea ana e te kaitono i runga i te LinkedIn e whakaatu ana i te mōhiotanga, te hiahia, te whakaaro kaha rānei ki tētahi raruraru e whakatauhia ana e tō hua.
Ehara i te tātari taupori. Ehara i te tātari whakapūmau. Ehara i te taitara mahi kei runga i te rārangi kua tangohia. He tangata tūturu, i te wā tūturu, e mahi ana i tetahi mea e kī ana ki a koe — ki te aro koe — he wā whai tikanga tēnei hei whakapā atu.
Whakaarohia pēnei. He whakaaro noa iho te toro atu mātao. Kei te tohu koe ki tētahi e ōrite ana ki tētahi āhua, me te tumanako kei te tika te wā. Mā te tohu ā-pāpori ka whakakorea te whakaaro noa. Ehara i te mea he pai noa te kaihoko i runga i te pepa — kei te tohu kaha rātou e aro nui ana rātou ki tētahi mea e tika ana mō tāu e tuku atu ana.
Ko te rerekētanga i waenga i te kōrerorero kua tīmata me te kōrerorero e kore e arohia, he maha ngā wā ka ahu mai i taua tohu anake.
"Ko ngā tohu pāpori ko ngā kongakonga matihiko e waiho ana e ngā kaihoko i mua i te whakakī i tētahi puka, i te kōrero rānei ki ngā kaihoko. Ko ngā tīma e toa ana ināianei ko rātou te hunga e kitea tuatahitia ana aua kongakonga — ā, ka whai i a rātou."
He aha te hiranga ake o ngā tohu whāinga pāpori ināianei:
E rua ngā mea i tupu i te wā kotahi, ā, koinei te mea nui rawa atu i roto i te toro atu ki a LinkedIn.
Tuatahi: I whakarerekē a LinkedIn i tana pūnaha. I te mutunga o te tau 2024 me te tau 2025, i hangaia anō e LinkedIn tana hanganga whakatauranga ihirangi katoa huri noa i te Tauira AI e kiia nei ko 360BrewI pehia e ia ngā pūnaha whakauru, ngā kōrero aunoa, me ngā taunekeneke kounga iti. Ko te mea i ora ko te mea i āta whakaarohia. Ina pai tetahi ki tō pou, ina tuku kōrero rānei ki ō ihirangi i te tau 2026, ka nui ake te taumaha o taua mahi i tērā i mahia i te tau 2024. I tātarihia te haruru. Ko te tohu anake te mea e toe ana.
Tuarua: Kua mutu te mahi a te tautoko matao i te tauine nui. Ehara i te mea kua mate te toro atu — ehara. Engari nā te mea kua tino matatau ngā kaihoko ki te tautuhi me te whakakore i ngā karere tauira, kāore he horopaki. Ko te toro atu anake e pono ai te whakaputa whakautu ko te toro atu e tae mai ana i te wā tika, me te take e mārama ana te pūtake i runga i tētahi mea tūturu. Mā te tohu whāinga pāpori koe e homai taua take. Mā reira e kōrero ki a koe te wā. Mā reira e homai te horopaki.
I kitea i roto i ngā rangahau puta noa i te 152 ngā wāhi mahi B2B me te 299,690 ngā taunekeneke LinkedIn, tata ki te 84% o ngā mahi katoa a LinkedIn he haruru — ngā ihirangi mai i te hunga e kore rawa e hoko mai i a koe. Anake 15.6% e tutuki ana i ngā paearu ICP a te tīma. Ehara te kēmu i te mea hei whakanui ake i te whai wāhi. Ko te kēmu he tautuhi me te mahi i runga i te 15.6% o te mea tūturu, i mua i te mahi a ō hoa whakataetae.
Ngā Momo Tohu Hiahia Hapori e Ono i runga i te LinkedIn:
Kāore e ōrite ngā tohu katoa. Ko ētahi e kī ana kei te hiahia te kaihoko ki te mōhio. Ko ētahi e kī ana kei te arotake tonu rātou. Ko ētahi e kī ana kei te mākete rātou i tēnei wā tonu. Anei te pānui i ia tohu.
1. Te Pou Taunakitanga Taputapu
Ka pātai tūmatanui mai tētahi kaiwhakatau i roto i tō ICP: "He aha te CRM e whakamahia ana e tō rōpū mō ngā mahi tuku atu?" or "Kei te rapu koe i tētahi taputapu aunoa a LinkedIn e kore ai mātou e aukatia — he tūtohutanga?"
Ko tenei te te tohu tino hirahira e wātea ana i runga i a LinkedIn. Kāore te tangata e tirotiro ana. Kāore rātou e tūhura ana. Kei te kaha rātou ki te mākete, e tono ana i ngā whakaaro o ngā kaihoko ki te marea, ā, e tuwhera ana ki te kōrero. Ina puta mai tēnei pou i roto i tō whāngai, kei te tere haere te karaka - nā te mea ka kite anō hoki ngā kaihoko katoa e whai ana i ngā kupumatua tika.
Ko te mahi tika: whakapā atu ki tētahi kōrero tino whai hua i roto i te miro kōrero i te tuatahi. Kātahi ka tukuna he tono hononga e tohutoro ana i te pou. Kātahi - ā, ko reira anake - he DM poto, motuhake hei haere tonu i te kōrero me te kore e tuku kōrero. Kāore koe e whakararuraru ana. Kei te whakautu koe.
2. Te Whakauru Ihirangi Auau
E toru āu pou ka pai ki tētahi. Kātahi ka tuku kōrero ki tētahi atu pou tuawhā. Kātahi ka tiakina tētahi.
Ko tenei he he kaiārahi mahana kua kōwhiri i a ia anō ki roto i tō porowhita, kāore koe i tono atu. Kua tūtaki rātou ki ō whakaaro i ngā wā katoa, ā, i whiriwhiria e rātou kia whai wāhi atu i ia wā. Ehara tēnei i te mea tūpono noa iho. He tohu tēnei mō te aro nui tonu, pono hoki.
Ko te hapa nui e mahia ana e te nuinga o ngā tīma: E kī ana a LinkedIn "142 ngā tāngata i mātakitaki i tō pou" - engari kāore e kī ana ko wai o rātou e 22 he VP Hoko i ngā kamupene i roto i tō mākete ūnga. Ko taua tātari te pūnaha me hanga e koe. Ina pērā koe, ka noho te kaiwhakauru auau hei tētahi o ō ūnga toro atu tino mahana. Kāore koe e mātao ki a rātou. Kua roa rātou e mātakitaki ana i a koe.
3. Tirohanga Kōtaha mai i tētahi ICP Match
I toro atu tētahi Kaiwhakahaere Mahi Moni i tētahi kamupene SaaS Raupapa B ki tō kōtaha.
Kāore rātou i hē i reira. I runga i a LinkedIn i te tau 2026, he mea āta tirohia te kōtaha. I kite rātou i tētahi mea — tō ihirangi, he kōrero i waiho e koe, he whakahua mai i tētahi hoa mahi — ā, i whiriwhiria kia rapu atu i ētahi atu kōrero mōu. Koinei te tohu mārama rawa atu kei roto kē koe i tā rātou radar.
Ko te mahi tika ehara i te tuku tonu atu i a rātou. Engari ko te toro atu ki tā rātou kōtaha hei utu (ka puta he whakamōhiotanga), te whakapā atu ki tētahi pou hou, kātahi ka tuku tono hononga e pā ana ki te horopaki - ehara i te mea i kite koe i a rātou e titiro mai ana. Ka tīmata te kōrero mai i tētahi tūranga o te mōhio tahi, ehara i te whakapā matao.
4. Te Huringa Mahi i tētahi Pūkete Whāinga
Kua uru mai tētahi Tumu Whakarae Hokohoko hou ki tētahi kamupene i roto i tō ICP. Kua neke atu rānei tō toa i tētahi kamupene hou — kei te kawe atu i tā rātou raruraru, i tā rātou mana whakahaere tahua, me ō rātou mōhiotanga o nāianei mō tō wāhi mahi.
Ko ngā panoni mahi tētahi o ngā mea tino pono hei whakaoho i ngā hokohoko B2B. Ko te kaiārahi hou e uru ana ki tētahi tūranga ka arotake i ngā mea katoa: ngā taputapu o nāianei, ngā kaihoko, ngā tukanga, te hanganga o te tīma. Kei te mākete rātou mā te taunoa, ahakoa kāore anō kia mōhiotia. Ko te wā tuwhera o ngā whai wāhitanga ko ngā rā tuatahi 30–90 — i mua i te rironga mai i a rātou te mana o nāianei, me te kitenga anō hoki e ngā kaiwhakataetae.
Ka puta aunoa mai ēnei whakatūpato mā te LinkedIn Sales Navigator. Ko ngā tīma e mahi ana i roto i ngā hāora 48 o te tohu whakawhiti mahi ka nui ake te tere o te tahuritanga atu i te hunga e tatari ana kia tae mai te kaitono ki a rātou.
5. Ngā Pou mō ngā Wero Pakihi ka Whakatauhia e tō Hua
He pou a te kaiwhakaū mō te uaua ki te whakawhānui i ngā ratonga ki waho me te kore e herea tana pūkete LinkedIn. He tuhinga a te kaiārahi RevOps mō te hekenga o te kounga o ngā paipa i te mea ka piki haere te rahinga o ngā whakapā atu. He pātai a te Tumuaki Whakahaere Matua ki tana whatunga he aha i hinga ai ngā whakautu a LinkedIn ahakoa te nui ake o ngā karere kua tukuna atu.
Kei te whakaahua tonu rātou i te raruraru e whakatauhia ana e koe. Kāore anō rātou e tono ana mō tētahi kaihoko — engari kei te whakaaroaro mātātoa rātou mō te kāwai. He whāinga waenga ki te teitei tēnei, ā, he whai wāhitanga koura tēnei ki te uru atu ki te kōrerorero hei hoa, ehara i te kaihokohoko.
Waiho he kōrero hei tāpiri i te māramatanga pono — kaua he whakahua i te hua, kaua he hononga, kaua he "Pou pai!" He whakautu e whakaatu ana kei te mārama koe ki te raruraru i te taumata e whakaaro ai rātou kei te mōhio koe ki te whakaoti rapanga. Ko taua kōrero ka waiho hei horopaki mō tō tono hononga. Kāore te DM e whai ake nei i te makariri. He haere tonu.
6. Te Whakauru ki te Kaiwhakataetae, ki te Ihirangi Kāwai rānei
Kei te kaha te hiahia o tētahi kaitono ki te pai, ki te tuku kōrero, ki te tohatoha rānei i ngā pou a ō hoa whakataetae, a ngā kaitātari rānei e kapi ana i tō kāwai. Kei te rangahau rātou. Kei te hanga rārangi poto rātou. Kāore anō kia hikitia ō rātou ringa - engari kei te whakaatu mai ō rātou whanonga kei roto rātou i te wāhanga aromatawai.
Koinei te wāhi e hono ai ngā raraunga whāinga pāpori me ngā raraunga whāinga tuku iho. Ko te kaihoko pea e whai wāhi ana ki ngā ihirangi LinkedIn a ō hoa whakataetae, me te toro atu hoki ki ngā whārangi whakatairite i runga i te G2, he tohu mārama tēnei i roto i te mākete, pērā i tāu e whiwhi ai i mua i tā rātou whakakī i tētahi puka. Ko te urupare tika ko ngā ihirangi e whakaatu ana i tētahi rerekētanga mārama me te motuhake - ehara i te kōrero, engari he tirohanga e whakaoho ana i a rātou ki te tīmata kōrero.
Te Raru Pūnaha o te nuinga o ngā Tīma
I a koe e pānui ana i tēnei, tera pea koe e whakaaro ana: Kua kite kē ahau i ētahi o ēnei tohu. Ka tirohia e au aku whakamōhiotanga. Ka kite ahau ina uru mai tetahi e tika ana.
Ehara tēnā i te pūnaha. Ko te tumanako tēnā.
E hopukina ana e te māngai hokohoko B2B toharite te 10–15% pea o ngā tohu e puta mai ana i roto i ā rātou ake ihirangi me ngā ihirangi a tā rātou tīma — nā te mea kei te mahi ā-ringa rātou, kāore i te ōrite, ā, kāore he tātari ICP i whakamahia. Ka kite rātou i tētahi whakamōhiotanga. Ka tirohia e rātou mēnā he tika te tangata. Ka mahara rātou ki te whai ake, kāore rānei.
He rerekē rawa te hanganga o ngā kamupene i toa i runga i te LinkedIn i te tau 2026:
- Te hopu tohu: Te aroturuki i te whai wāhi puta noa i ngā ihirangi o te tīma katoa, kaua ko te kōtaha kotahi anake, i te wā tūturu
- Tohu Paetae ICP: Te tātari aunoa i ngā mahi e rite ana ki ā rātou paearu kiritaki tino pai — te tūranga matua, te rahi o te kamupene, te ahumahi, te whenua
- Whakarōpūtanga tohu: Te whakarōpū i ngā tohu mā te taumata whāinga — he Taumata 1 te tūranga taunakitanga taputapu, he Taumata 2 te huringa mahi, he Taumata 3 te tūranga pērā i te — me te whakatau i te nekehanga toro atu tika mō ia
- Whakamahana i mua i te whakapā atu: Te whakamahi i ngā tirohanga kōtaha, ngā pai ki ngā pou, me ngā kōrero horopaki hei hanga i te mōhiotanga i mua i te tukunga o tētahi tono hononga
- Te toro atu i te wā, i te horopaki: Te whakapā atu i roto i ngā hāora o te tohu tino hiahia, me te karere e pā ana ki ngā mahi, ngā kōrero rānei a te kaihoko
Koinei tonu te mahi a te Social Signals Intelligence a Konnector.ai. Ka aroturuki i ō kupumatua kua aroturukitia me ngā ihirangi e pā ana ki te ICP i te wā tonu, ka whakaatu i ngā tohu nui, ā, ka taea e koe te mahi i aua tohu — ahakoa ka whakaaetia e koe ngā kōrero kua tuhia e te AI hei hanga tirohanga tuatahi, ka neke tika rānei ki tētahi tono hononga whaiaro i te wā tonu ka puta mai he tohu tino-aronga.
Ko te mutunga iho, kāore i te rite ki te mahi toro atu. He rite ki tētahi kōrerorero e tika ana, e tika ana hoki i te wā tika — nā te mea koia tonu.
"Mā ngā raraunga whāinga koe e whakaatu ko wai ka hoko pea. Mā ngā tohu whāinga pāpori koe e whakaatu ko wai kei te whakaaro kē ki tēnei mea — ā, ka hoatu ki a koe te horopaki hei tīmata i tētahi kōrerorero e rite ana ki te tangata."
Te Whakapā atu e Hangai ana ki te Tohu me te Whakapā atu e Hangai ana ki te Rārangi: Ngā Tau
| Momo | Te Whakatairanga Matao e Hangai Ana ki te Rārangi | Te Whakawhanaunga Tohu |
|---|---|---|
| Reeti whakaae hononga | 20 - 25% | 45 - 60% |
| Te auau whakautu karere tuatahi | 2 - 5% | 15 - 25% |
| Te reiti tahuritanga arataki e haere mai ana | 1.7 orau | 14.6 orau |
| Te auau ōrite ICP i runga i ngā taunekeneke | 13.1% (kāore i tātarihia) | 61% (hopu tohu hanganga) |
| Te reiti wikitoria me te rapunga rapu tuku iho | Tuhinga | 42% teitei |
| Te roa o te huringa hoko | Tuhinga | 27% poto ake |
Ehara ēnei tau i te mea wawata noa. E whakaata ana i te mea ka puta ina whakaritea te toro atu ki te wā tika, kaua ki te tuku atu i te nui. He māmā noa te tikanga: ina kei te whakaaro kē tetahi mō te raruraru e whakatauhia ana e koe, he tino rerekē te kōrero e hiahia ana rātou ki te kōrero i tā rātou e kōrero ana ki tētahi tangata tauhou makariri.
Te Āhua o te Whakapā Mai i te Tohu i roto i te Mahi
Kia tino mārama tātou. Anei te āhuatanga kotahi e whakahaerehia ana i ngā huarahi e rua.
Huarahi e hangai ana ki te rārangi: Ka puta mai he VP Hoko i tētahi kamupene SaaS e 200 ngā tāngata ki tō rārangi rapunga. Ka tukuna e koe he tono hononga. E mea ana: "Kia ora Sarah, he pai ki ahau te hono atu ki a koe me te whakapuaki i te huarahi e āwhina ai mātou i ngā tīma hokohoko pēnei i a koe mā te toro atu ki LinkedIn." Kāore ia i aro atu, nā te mea kua tae mai ki a ia ngā karere ōrite tekau mā rua i tēnei wiki.
Huarahi e hangai ana ki te tohu: Ngā pou a Sarah: "Kua heke iho ā mātou reiti whakautu ki LinkedIn mā te 40% i tēnei tau. Kei te ngana mātou ki te mōhio mēnā ko te karere, ko te wā, ko te taputapu rānei. Kei te kite kē tetahi i tēnei?"
Waiho mai he kōrero: "Ko te hekenga o te tere whakautu he raruraru kounga tohu tonu, ehara i te raruraru oro. Ko te nuinga o ngā tīma kei te tuku tonu ki ngā rārangi kaua ki ngā tohu - ko te tikanga kei te toro atu rātou ki te iwi ahakoa te wā tika. He harikoa ki te whakapuaki i te anga e whakamahia ana e mātou hei tautuhi ko wai ngā hoapā e whakaaro ana mō te raruraru i tēnei wā tonu."
E toru ngā rā i muri mai, ka tae mai tō tono hononga: "Kia ora Sarah, i waiho e au tētahi kōrero ki tō pou mō te hekenga o ngā reiti whakautu — he tauira tēnei e kitea nuitia ana e mātou. I whakaaro ahau he pai ki te hono atu."
Ka whakaae ia. Nā te mea i uru kē koe ki te kōrero i tīmatahia e ia. I whakautu koe i tētahi mea i tino whakaarohia e ia. Kāore koe i whakararuraru - i tae mai koe.
Me pēhea te huri a Konnector.ai i ngā tohu pāpori hei arai
Kāore e taea e te nuinga o ngā tīma hokohoko te whakahaere ā-ringa i tēnei pūnaha i tētahi tauine whai tikanga. Te aroturuki i ngā tohu puta noa i ngā ihirangi o tō tīma katoa, te tātari mā te ICP, te whakarōpū mā te taumata whāinga, te whakamahana i mua i te hono atu, me te mahi i roto i ngā hāora — he mahi wā-katoa tēnā e whakareatia ana puta noa i ia māngai, i ia kaupapa, i ia rā.
Ka aunoa a Konnector.ai i te paparanga hanganga kia taea ai e tō tīma te arotahi ki ngā kōrerorero.
- Papatohu Matauranga Tohu Hapori ka whakaatuhia ngā mahi tino hirahira mai i tō ICP i te wā tūturu — ngā pou mō ngā wero e whakaotihia ana e koe, ngā kōrerorero kupumatua e piki haere ana te rongonui, me te whai wāhi mai i ngā pūkete ūnga puta noa i ngā ihirangi o tō tīma
- Mīhini Kōrero AI ka tuhi i ngā urupare horopaki, āhua tangata ki ngā pou whai uara nui hei whakaae māu — kia puta ai koe i ngā kōrero tika i mua i te whakapā atu tika
- Ngā raupapa toro atu i whakaohohia e te kaupapa whakahohe aunoa ina tutuki te tohu i tō paepae ICP — tirohanga kōtaha, whai muri i te whakauru, huringa mahi — me ngā karere whaiaro e tohutoro ana ki te tohu motuhake
- Mana whakahaere tangata-i-roto-i-te-porowhita i ia taahiraa e anga atu ana ki te marea — ka whakaaetia, ka whakatikahia, ka pekehia rānei e tō rōpū. Ka aunoatia te mōhiotanga. Nōu tonu te reo.
Ko te mutunga: kāore tō whakapā atu i te rite ki te whakapā atu. He rite ki tētahi kōrerorero kua whakaritea pai, e whai tikanga ana — nā te mea e ahu mai ana i tētahi mea kua mahia kētia e te kaihoko.
📅 Pukahia he Whakaaturanga Koreutu → Mātakihia te Matauranga Tohu Hapori a Konnector.ai e mahi ana, kia kitea ai ko ēhea tohu e ngaro ana i tō tīma i tēnei wā.
⚡ Waitohu Koreutu → Tīmatahia te hopu me te mahi i ngā tohu whāinga a LinkedIn i tēnei rā.
Reading atu
- Te Aroturuki i ngā Tohu Hapori i te tau 2026: Te Pukapuka Whakatairanga a LinkedIn mō ngā Tīma Hoko
- He aha i kore ai e angitu te LinkedIn Outreach — me pēhea te whakatika i te tau 2026
- He aha te rautaki toro atu pai rawa atu a LinkedIn mō ngā kaiārahi B2B?
- Me pēhea te mahi a te LinkedIn Outreach i te tau 2026? (Aratohu Rautaki Hipanga-i-te-Hipanga)
- Te Mahi o ia Rā i runga i te LinkedIn mō ngā Kaiwhakaū e Whakamahi ana i te Konnector AI
- Te Wā Pai ki te Whakarite i ngā Karere Whakapā atu ki LinkedIn
11x To Whakawhanaunga LinkedIn Me
Aunoatanga me Gen AI
Whakamahia te mana o LinkedIn Automation me Gen AI ki te whakanui ake i to toronga kaore ano i mua. Whakauruhia nga mano tini o nga kaiarahi ia wiki me nga korero a AI-aia me nga kaupapa whakatairanga-a-iwi katoa mai i te papaaahi hiko-a-ira.
Pātai Auau
Ko ngā tohu aro nui e tohu ana i ngā whanonga hoko hohe - pērā i te tono taunakitanga, te whakatairite i ngā taputapu, te whai wāhi hōhonu rānei ki ngā ihirangi kāwai. Ko ngā tohu aro iti kei roto ko ngā mahi kore mahi pērā i te pai kotahi, i te hononga whānui rānei. Ko te rerekētanga kei roto i te auau, te horopaki, me te motuhaketanga o te mahi.
Me mahi ngā tohu tino hiahia i roto i ngā haora torutoru, kaua i roto i ngā rā. He mea nui te wā tika nā te mea he hou te horopaki, ā, kei te kaha te whakaaro o te kaitono ki te raruraru. Mā te whakaroa i te toro atu ka whakaitihia te tūponotanga o te urupare.
Kāore i te katoa — engari ka tino whakaitihia te whakawhirinaki ki te toro atu ki te makariri. Ko te rautaki tino whai hua ko te whakakotahi i te toro atu e ahu mai ana i te tohu mō ngā kōrerorero kounga teitei me te toro atu mātao māmā mō te rahinga o ngā paipa.
Ka taea e koe te aroturuki ā-ringa:
Te whai wāhi ki ngā pou (ngā pai, ngā kōrero)
He tirohanga
Ngā mahi a te rōpū
Te whai waahi ki nga huihuinga
I te nuinga o te wā, ka aunoatia e ngā taputapu pēnei i a Konnector te kimi tohu puta noa i ngā pūtake maha, ā, ka whakaraupapa i ngā kaiārahi i runga i ngā tauira whakauru.
Ko te hapa nui ko te tuku wawe rawa. Mā te tohutoro ki tētahi tohu ka hoko tonu atu ka ngaro te painga. Ko te whāinga tuatahi ko te tīmata kōrero - kaua ko te kati i tētahi whakaaetanga.
He tohu āhua-taurite ngā tirohanga kōtaha, inā koa ka ahu mai i ngā tumanakohanga e ōrite ana ki te ICP. He ngoikore ēnei i a rātou anō — engari ina honoa ki ētahi atu tohu (pēnei i te whai wāhi), ka nui ake te uara.
Tohutorohia te mahi tika:
"I kite ahau i tō kōrero mō [kaupapa]..."
"I kite ahau kei te tūhura koe i [te raruraru]..."
Kātahi ka tāpirihia te hiranga — te take i hiranga ai — me te kore e kōrero nui. Me rite te whakawhaiaro ki te tirohanga noa, kaua ki te mea kua tuhia.
Kāore koe e hiahia ki ngā tohu maha mō ngā mahi whai whakaaro nui (pērā i te tono taunakitanga). Mō ngā tohu whai whakaaro iti, tatari kia whakarārangihia ngā tohu — he maha ngā taunekeneke i roto i te wā — i mua i te tīmatanga o te toro atu.
Ka tino pai te mahi a ēnei umanga i roto i ngā ahumahi B2B, SaaS, kōrero tohutohu, me ngā ahumahi ratonga e rangahau ana, e whai wāhi ana hoki ngā kaihoko ki te marea. I roto i ngā ahumahi motuhake, tuimotu rānei, ka iti ake pea te nui o te tohu.
Ko te ihirangi te miihini e hanga ana i ngā tohu. Ki te kore he tuku me te whai wāhi tonu, kāore he tohu hei mahi. Ka kukume mai te ihirangi kounga teitei i te hunga whakarongo tika, ā, ka puta noa mai te hiahia.
