Whakautu tika: ka toa ngā tono hononga i ngā inenga tahuritanga katoa e taea te ine. I kitea i roto i tētahi tātaritanga o te ao tūturu o ngā nganatanga whakapā atu ki a LinkedIn neke atu i te 500,000, he 39% te auau whakautu pai mō ngā raupapatanga hononga whaiaro, ki te whakaritea ki te 18 ki te 25% mō InMails. Kāore hoki he utu mō ngā tono hononga, ā, ka tipu ake tō whatunga mō ake tonu atu. He rauemi utu, mutunga kore ngā InMails — he pai ake te whakamahi hei whakakapi, kaua hei nekehanga tuatahi.
Koinei te whakautu poto. Anei te whakamārama katoa, tae atu ki te wā e tino pai ake ai ngā mahi a InMails i ngā tono hononga, me pēhea te raupapa i ngā mea e rua mō te tahuritanga B2B mōrahi.
Ngā tono hononga vs. InMails: ngā tau taha-taha
| Momo | Nga tono hononga | Ngā InMēra |
|---|---|---|
| Te auau whakautu pai | 39% (ngā raupapatanga whaiaro) | 18 ki 25% |
| utu | Free | Ngā whiwhinga kua utua — he tahua iti mō ia marama |
| Pānga whatunga | Ka hanga hononga tuturu tuatahi | Kāore he tipu whatunga — karere anake |
| Te hiki i te whakaae me te whakawhaiaro | 55% teitei ake te whakaae ki ngā pire whānui | He pai ake ngā InMail poto ake (i raro i te 400 ngā pūāhua) i ngā InMail roa ake |
| Ko te take whakamahi pai | Te pā tuatahi — te hongere toro atu matua | Whakahoki i muri i ngā tono kāore i whakaaetia, i ngā taitara matua rānei kāore i te tino whakaaetia |
| Te whakataurite ki te īmēra matao | He nui ake te pai o te mahi i te īmēra matao (1 ki te 5% te auau whakautu) | He pai ake hoki te mahi a te īmēra matao — engari he ngoikore ake i ngā tono hononga i roto i te LinkedIn |
Ko te whakatau e tautokona ana e ngā raraunga: me whakahaere aunoa ngā tono hononga i te tuatahi, ā, whakamahia a InMails hei rautaki tuarua māu. — ehara i tāu mahi whakatuwhera.
He aha i pai ake ai ngā tono hononga i ngā InMails i roto i te toro atu ki te B2B?
E toru ngā take hanganga e whakamārama ana i te āputa.
Tuatahi, mā ngā tono hononga ka hanga he whanaungatanga, ehara i te mea ka tukuna noa he karere. Mā te tono hononga kua whakaaetia ka hangaia he hononga whatunga tuatahi. Ka kite taua kaihoko i ō pou, ō kōrero, me ō mahi ā muri ake nei i roto i tā rātou whāngai — ka whakawhānui ake i tō tirohanga ki tua atu i te karere kotahi. He motumotu kotahi te InMail, kāore he hononga roa mēnā ka kore e arohia.
Tuarua, kei roto i ngā tono hononga he tohu utu kua hangaia. He iti noa te whakaae ki tētahi hononga engari he whakapau kaha tūturu — kei te tuku te kaihoko pea i a koe ki roto i tā rātou whatunga. E pā ana taua whakapau kaha ki te whakapiki ake i te whai wāhi ki ngā mea e whai ake nei. Kāore he hiahia mō taua whakapau kaha ki tētahi InMail, nō reira he iti ake te paepae whakautu i ngā taha e rua: he māmā ake te wareware, he māmā ake te muku.
Tuatoru, he tino ngenge te InMail. Ko ngā kaiwhakamahi LinkedIn pakeke — te kōtaha tonu e arohia ana e te nuinga o ngā tīma hokohoko B2B — e whiwhi ana i te nui o ngā InMail mai i ngā kai kimi kaimahi me ngā māngai hokohoko. He nui ake te kī o te hongere i te pouaka tono hononga, ā, ka whakaiti i ngā reiti whakautu toharite ahakoa te kounga o te karere.
Āhea koe me whakamahi i a InMails hei utu mō ngā tono hononga?
Kāore a InMails i tawhito. He mahi motuhake, he mahi nui tā rātou — engari ehara i te mea hei mahi tuatahi māu.
| Whakaari | He aha te take e whai tikanga ai a InMail i konei |
|---|---|
| Kāore i whakaaetia te tono hononga i muri i ngā rā e 5 ki te 7 | Kāore anō te kaihoko kia whakapā atu — kei te tuku a InMail i tētahi atu hongere hei whakapā atu ki a rātou |
| Kaiwhakahaere Matua, Kaiwhakahaere Matua rānei, te whāinga matua | He iti ake ngā reiti whakaae makariri mō ngā tono hononga i tēnei tūranga matua — ka karo katoa a InMail i te kuaha whakaae |
| Ngā tumanakohanga Kōtaha Tuwhera | Ka taea te tuku i ngā InMail Tuwhera Koreutu me te kore e whakamahi i ngā whiwhinga kua utua — he whai wāhitanga nui, kore utu |
| Te toro atu ki te wā tika | Ka tukuna tonutia e InMail me te kore e tatari kia whakaaetia te hononga |
Ko ngā tīma pakihi-ki-te-pākihi tino mātau ka whakamahi i ngā InMail hei taputapu tino tika — he mea rāhui mā ngā kaihoko pea he mea nui ki a rātou, ā, kāore anō kia whakautu mai mā te hongere matua.
Mātaki: He whakamārama mō ngā InMails me ngā tono hononga
He aha te āhua o tētahi raupapa hononga-ki-InMail e tino tahuri ana?
E tohu ana ngā raraunga i tētahi arorau raupapatanga mārama. Anei te mahi i ia taahiraa, i ia taahiraa.
- Whakamahanahia i mua i te hono atu. Whakauru atu ki ngā ihirangi a te kaihoko pea i roto i ngā haora 24 ki te 48 i mua i te tuku tono — he kōrero motuhake, he tirohanga kōtaha, he pai rānei. Mā te toro atu ki ngā kōrero tuatahi ka piki ake te reiti whakaae hononga mai i te 20% ki te 45 ki te 60%.
- Tukuna he tono hononga whaiaro, kore-whakapā. Tohutorohia tētahi mea motuhake — he pou, he tohu nui a te kamupene, he rōpū tiritahi. Kaua e iti iho i te 300 ngā pūāhua. Ko ngā tono whaiaro ka eke ki te 55% teitei ake te reiti whakaae i ngā tono whānui.
- Taria mō ngā rā e 5 ki te 7. Ki te whakaaetia, neke ki te karere uara-tuatahi — kāore he tono, kotahi te pātai motuhake e hono ana ki te mea i akiaki i te hononga. Koinei te wāhi e whakaputahia ai te reiti whakautu 39%.
- Mena kāore e whakaaetia i muri i ngā rā e 5 ki te 7, me whakakore te tono. Ka tiakina e tēnei te ōwehenga o tō pōwhiri e tatari ana, he mea nui tēnei mō te hauora o tō pūkete mō te wā roa.
- Whakatakotoria he InMail hei tautāwhi. Kaua e neke atu i te 400 ngā pūāhua — he nui ake ngā whakautu ina poto ake ngā InMail. Whakamahia ō whiwhinga InMail ā-marama ki konei, kaua i te taahiraa tuatahi.
Mā tēnei raupapatanga ka tiakina ngā whiwhinga InMail mō ngā wāhi e tino hiahiatia ana, ka whakanuia te tipu whatunga mai i ngā tono kua whakaaetia, ā, ka whakarite kia kore he kaihoko whai hua nui e hinga me te kore e whakamātau tuarua.
E hia ngā mahi whai muri me whakauru ki roto i tētahi raupapatanga tahuritanga teitei?
Ka puta mai ngā hua nui mā te toro atu ki te pā kotahi. E 80% o ngā whakautu pai ka puta i muri i te karere tuatahi — ehara i te mea i runga ake i taua karere. Mā te rua, te toru rānei o ngā mahi whai muri i waenganui i ngā rā pakihi e whā, e rima rānei, ka taea te whakapiki i ngā reiti whakautu ki te 20 ki te 30%+ mō ngā kaupapa whakatairanga, ki te kore rā, ka noho tonu ki te 6 ki te 8% mō te tuku kotahi.
Ko te ture e whai hua ai ngā mahi whai muri: me whai take hou ia karere hei oranga. Kāore e nekehia te tere o te whakautu mā te whakahua anō i te pātai kotahi i roto i ngā kupu rerekē. He pai ake te mahi a te tohutoro i tētahi tohu hou, te whakapuaki i tētahi koki rerekē, te whakaae tika rānei ki te wāhangu i te akiaki tonu.
He aha te pai o te whakaae ki te tono hononga LinkedIn mō te B2B?
He pai te reiti whakaae mō ngā tono hononga B2B i te 30 ki te 45%. Ko te iti iho i te 20% he tohu i tētahi raruraru arotahi, kōtaha rānei me aro atu i mua i te whakawhānui ake i te rahinga o te toro atu. Ko ngā tuhipoka horopaki whaiaro te mea nui hei whakapai ake i tēnei tau — he pai ake ngā tono horopaki i ngā tono whānui mā te 55%.
E hia ngā tono hononga LinkedIn me ngā InMail ka taea e koe te tuku haumaru i ia rā?
Ka taea e te nuinga o ngā pūkete pumau te tuku haumaru 20 ki te 40 tono hononga ia rā a 50 ki te 100 ngā karere tika ki ngā hononga o nāianei ia rāMā te neke atu i ēnei paepae ka nui ake te tūponotanga o te whakaoho i ngā pūnaha kimi pāme a LinkedIn. Ka herea ngā whiwhinga InMail ia marama i runga i tō taumata ohaurunga — ka whiwhi ngā pūkete Sales Navigator me Premium i tētahi tahua nui ake, engari he teitei ake ngā paepae mō ngā pūkete Recruiter, tae atu ki te 500 karere ia wiki.
| Ngohe | Te rōrahi haumaru o ia rā | Notes |
|---|---|---|
| Nga tono hononga | 20 ki te 40 ia rā | Ka whakapai ake ngā tuhipoka whaiaro i te whakaaetanga me te haumaru o te pūkete |
| Ngā karere tika ki ngā hononga o nāianei | 50 ki te 100 ia rā | Te tuanui teitei ake — kāore e hiahiatia he kēti whakaae |
| Nga whiwhinga InMail | He herenga ia marama e ai ki te taumata ohaurunga | Mā te arotahi ki te Kōtaha Tuwhera ka wetekina ngā InMail kore utu i waho o tēnei here |
Ka taea te aunoa ngātahi i ngā tono hononga me ngā InMail?
Kāore e taea te whakahaere ā-ringa i tēnei raupapatanga — te aroturuki i ngā tono e tatari ana, te aroturuki i ngā reiti whakaae, te whakawātea i ngā whai muri, te whakawhiti i waenga i ngā tono hononga me ngā whakahokinga InMail — puta noa i ngā rau o ngā kaitono, me te kore he tūāpapa kua hangaia mōna.
Ka aunoa a Konnector i te raupapatanga katoa: tono, whai muri, me te tautoko InMail, katoa mai i te papatohu kotahi. Ka kitea aunoa e te tūāpapa ngā Kōtaha Tuwhera hei tuku InMail kore utu me te kore e whakapau moni, ka tere te tere o ngā tono hononga kia rite ki te paepae haumaru o tō pūkete, ka tangohia ngā pōwhiri tawhito e tatari ana i mua i te kino o tō ingoa, ā, ka whakakotahi i te toro atu ki a LinkedIn me te īmēra i roto i ngā raupapa maha-hongere kua whakaritea.
Kei konei hoki Nga tohu hapori LinkedIn whakarerekētia te whārite — te whakaatu ko wai ngā kaihoko e kaha ana te mahi i tēnei wā, kia whakatauhia ai te whakatau hononga-i-InMail rānei i runga i ngā taunakitanga, kaua i te ture whānui e pā ana ki ia hoapā.
Ko te rārangi raro
Ko ngā tono hononga te mahi taunoa tuatahi māu. He pai ake te tahuritanga mai o ngā tāngata, kāore he utu, ā, ka hangaia he whatunga ngaio pumau. Ehara a InMails i te taputapu ngoikore — engari ko rātou te taputapu tika mō tētahi mahi motuhake: ko ngā kaitono pakeke he iti te whakaae mai, he poto te wā ki te toro atu, me ngā tono kāore i whakaaetia e hiahia ana ki tētahi atu hongere.
Ehara i te rautaki "ngā tono hononga, ngā InMail rānei" te rautaki e toa ai. Ko ngā tono hononga te tuatahi, ko ngā InMails hei tauutuutu tika — ka raupapahia aunoa, kia kore ai he tumanakohanga, he whiwhinga rānei e maumauria.
Kei te hiahia koe kia kite i tēnei raupapa e rere ana i runga i tō ake ICP? Tukuna he demo me te Hononga. Rānei haina ake ā, ka aunoa i tō kaupapa hononga-ki-InMail tuatahi i tēnei rā.
Te korero ano
- Aunoatanga LinkedIn: InMails vs Tono Hononga — Aratohu Katoa
- He aha te pai o te reiti whakautu LinkedIn?
- He aha te rautaki toro atu pai rawa atu a LinkedIn mō ngā kaiārahi B2B?
- Te Herenga Tono Hononga ā-Wiki a LinkedIn: Aratohu Katoa
- Īmēra me te Karere LinkedIn: Ko tēhea te mea whai hua ake mō te toro atu ki te iwi?
- Whakahoko Aunoa i te Whāinga e Hangai ana ki te Hiahia: Ngā Tirohanga Kōtaha ki te Paipa
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Pātai Auau
Ae, i te nuinga o ngā horopaki toro atu ki te B2B. Ko ngā tono hononga he nui ake ngā reiti whakautu pai, kāore he utu mō te tuku, ā, ka waihanga i tētahi hononga whatunga tuatahi pumau. Ko ngā InMails te nuinga o te wā he tino whai hua hei hongere toro atu tuarua, kaua hei pā tuatahi.
Ko te nuinga o ngā rangahau e whakatakoto ana i ngā reiti urupare LinkedIn InMail i waenga i te 18% me te 25%, ahakoa he rerekē ngā hua i runga i te whāinga, te kounga o te karere, te ahumahi, me te taumata matua.
Ko te reiti whakaae mō te hononga B2B hauora kei waenga i te 30% me te 45%. Mā ngā kaupapa toro atu kua arotahihia, kua whaiarohia hoki, ka eke ki ngā reiti whakaae neke atu i te 50%.
Āe. Mena kei te tatari tonu te tono hononga mō ngā rā e 5 ki te 7, ka taea e te InMail te whakamahi hei wāhi whakapā tuarua whai hua, inā koa mō ngā kaihoko pea he nui te uara, ngā kaiwhakatau rānei.
Kāo. He kore utu ngā tono hononga LinkedIn paerewa, ā, koinei tētahi o ngā tikanga toro atu tino whai hua. Ko InMails ia, me utu he ohaurunga Premium, Sales Navigator, Recruiter rānei, ā, ka pau hoki ngā whiwhinga ia marama.
He pai ake te mahi a InMails ina aro atu ki ngā kaiwhakahaere matua, ina toro atu ki ngā kaiwhakamahi Open Profile, ina whakahaere i ngā whai wāhitanga e aro nui ana ki te wā, ina whakapā atu rānei ki ngā kaihoko kāore anō kia whakaae ki tētahi tono hononga.
Ko ngā InMail poto ake te nuinga o te wā ka pai ake te mahi. Ko ngā karere kei raro iho i te 400 ngā pūāhua ka nui ake te tere o te whakautu i ngā karere roa, he nui te hokohoko.
Āe. Ka taea e ngā tūāpapa toro atu LinkedIn hou te whakahaere aunoa i ngā tono hononga, ngā whai ake, te whakahaere pōwhiri e tatari ana, me ngā raupapa whakahokinga InMail me te pupuri tonu i ngā herenga mahi haumaru.
Ko tētahi raupapa kua whakamātauhia ko: te whai wāhi atu ki ngā ihirangi a te kaitono, te tuku tono hononga whaiaro, te whai i muri i te whakaaetanga, me te whakamahi i te InMail mēnā kāore anō kia whakaaetia te tono, he mea nui rānei te kaitono.
Mō te tini o ngā hunga whakarongo B2B, he nui ake ngā reiti whakauru e tukuna ana e te toro atu ki LinkedIn i ngā īmēra matao. Ahakoa he iti noa ngā whakautu e puta mai ana i ngā kaupapa īmēra matao, he nui ake ngā whakautu me ngā kōrero e puta mai ana i ngā toro atu whaiaro ki LinkedIn.
Ka taea e te nuinga o ngā pūkete te tuku haumaru i te 20 ki te 40 tono hononga kua whakaritea i ia rā. Ko te arotahi ki te hiranga me te whakawhaiaro he mea whai hua ake i te whakanui ake i te rahinga.
Āe. Mā ngā LinkedIn Open Profiles ka taea e ngā kaiwhakamahi te whiwhi karere mai i tētahi atu i runga i a LinkedIn, me te kore e whakamahi i ngā whiwhinga InMail, ā, ka waiho hei whāinga nui mō ngā kaupapa toro atu.
