Ma tempuleti Ozizira a Imelo Kuti Apange Ma Lead Ambiri [Kumanga Mndandanda wa Lead Gen & Lead]

Nthawi Yowerenga: 5 mphindi

Imelo yoziziritsa imakhalabe mphamvu yotsogola ya B2B - ikachitidwa bwino imapereka ROI yoyezera ndi kufalikira kwamphamvu. Mu bukhuli, mupeza ma tempulo otsimikiziridwa omwe amasintha, ophatikizidwa ndi njira zanzeru zopangira mindandanda yotsogola yapamwamba yomwe imayendetsa zotsatira. Muphunziranso momwe mungasankhire mawu osakira omwe ali ndi mwayi wofufuza mwamphamvu wamasamba otsikira omwe amakopa omvera oyenera.

N’chifukwa Chiyani Kumanga Mndandanda wa Atsogoleri N’kofunika?

Kupanga mndandanda wanu wotsogolera kumatsimikizira kuwongolera, kulondola, ndi kufunikira. Sinthani mindandanda yotsogola kwambiri polowetsa ma CSV, kukonza data, ndikusefa kapena kukulitsa chiyembekezo musanakankhire ku CRM yanu. Mndandanda wosankhidwa bwino umadyetsa makampeni a imelo omwe ali pa nthawi yake, oyenera, komanso omwe angasinthidwe.

Keyword Strategy pamasamba Anu Ofikira

Gwiritsani ntchito mawu ofunikira kuti mukope anthu omwe ali ndi zolinga zazikulu:

• Ikani patsogolo mawu osakira amchira wautali: Ngakhale kuti nthawi zambiri amakhala ndi mawu ochepa osaka, nthawi zambiri amasintha bwino kuposa mawu ammutu.
• Fufuzani mafunso otsika kwambiri koma amalingaliro apamwamba: Mawu a Niche ndi osavuta kuyika ndikubweretsa alendo pafupi ndi kugula.
• Gwiritsani ntchito zida zopepuka: Google Keyword Planner, Moz Keyword Explorer, ndi Keyword Surfer amatha kuwongolera kuchuluka kwa mawu, zovuta, ndi malingaliro.

Phatikizani mawu omwe mukufuna pamutu watsamba, ma H1/H2s, kope loyambira, zolemba zina, ndi ma CTA anchor kuti muthe kuzindikirika.

Ma Template Apamwamba Ozizira a Imelo a M'badwo Wotsogola

Gwiritsani ntchito ma framework awa ngati ma modular blocks. Sinthani makonda anu ndi kampani ya omwe akuyembekezeka, udindo, zochitika zaposachedwa, ndi sitepe yotsatira yomveka bwino.

Pain-Point Addresser

• phunziro; Kukonza [kuwawa kwapadera] ku [Prospect Company]
• Thupi: Zindikira [Prospect Company] ikulimbana ndi [zowawa] - matimu ambiri amataya [nthawi/mtengo metric] pano. Tinathandiza [anzathu/kampani] kuchepetsa izi ndi [zotsatira] mu [nthawi yake].
• CTA: Mukufuna kuyenda kwa mphindi 12 sabata yamawa kuti muwone ngati izi zikugwirizana ndi momwe mumagwirira ntchito?
• PS: Ngati mwathetsa kale izi, okondwa kutumiza mndandanda womwe tidagwiritsa ntchito.Mwachitsanzo, umu ndi momwe template yomweyi ingawonekere ngati mukupereka yankho la cybersecurity ku kampani ya B2B SaaS:

  Pain-Point Addresser Chitsanzo (Cyber ​​​​Security for SaaS)

  

Zothandizira Zothandizira

• phunziro; Zaulere [zothandizira] zowongolera [zowawa] ku [Prospect Company]
• Thupi: Tinasindikiza zothandiza [zowongolera/zoyang'anira/chithunzi] pa [mutu]. Imafotokoza njira zenizeni [za anzawo/kampani] zomwe zimagwiritsidwa ntchito kuti zitheke [zotsatira].
• CTA: Mukufuna nditumize fayilo kapena TL; DR yachangu?
• PS: Ndiwopangidwa - palibe mawonekedwe.

Mwachitsanzo, ngati mukufuna kugawana nawo mndandanda wazotsatira ndi kampani ya SaaS, umu ndi momwe template iyi ingawonekere:

AIDA (Chidwi-Chidwi-Chofuna-Zochita)

• phunziro; [Dzina Loyamba], njira yachangu yopita ku [zotsatira zomwe mukufuna]
• Thupi: chisamaliro: Ambiri [maudindo] amathera [X hrs/sabata] pa [ntchito]. Chidwi: Timabwereza kubwereza 80%. Chikhumbo: Matimu ngati [anzanu] amadula nthawi yozungulira ndi [metric]. Action: Ndiyenera kuyang'ana mwachangu Lachiwiri?
• CTA: Mphindi 15, palibe sitimayo - njira yanu yokhayo komanso mawonekedwe owonera.

Nayi chitsanzo cha imelo cha AIDA ngati mukupereka pulogalamu yoyendetsera ntchito kwa oyang'anira polojekiti:

Pamaso-After-Bridge (BAB)

• phunziro; Kuchokera [kupweteka kwapano] kupita ku [mkhalidwe wabwino] mu [nthawi yanthawi]
• Thupi: Pamaso: Buku [ndondomeko] ndi [bottleneck]. Pambuyo pake: Kuyenda modzidzimutsa, [kusintha kwa metric]. Mlatho: Timalumikiza [chida/CRM] ndikugwira [masitepe] kumapeto mpaka kumapeto.
• CTA: Mukufuna malo owonetsera pogwiritsa ntchito zitsanzo zanu?

Kuti tichitire chitsanzo, nayi momwe chimango cha BAB chingawonekere ngati mukulimbikitsa chida chophatikizira cha CRM:

3-Chiganizo Format

• phunziro; Lingaliro lachangu la [Prospect Company]
• Thupi: Tidawona [zoyambitsa / zowawa] ku [Prospect Company]. Magulu ngati [anzako] adagwiritsa ntchito [njira] kuti apeze [zotsatira]. Ngati izi zili zoyenera, nditha kuziwonetsa pakadutsa mphindi 8-10.
• CTA: Kukonda Lapa 10:30 kapena La 15:00?

Nachi chitsanzo cha mawonekedwe a ziganizo zitatu ngati muwona vuto lolemba ganyu pakampani yaukadaulo ya B3B:

Kufikira kokhazikitsidwa ndi Trigger

• phunziro; Zikomo pa [ndalama/kulemba ntchito/kuyambitsa], re: scaling [function]
• Thupi: Ndawona [chilengezo] chanu. Panthawiyi, [ntchito] nthawi zambiri imagunda [kuwawa: ramp/quality/kuwoneka]. Timathandizira magulu atsopano kuti akhazikitse [ndondomeko] osachedwetsa kukula.
• CTA: Kodi nditumizireni tsamba limodzi logwirizana ndi stack yanu?

Mwachitsanzo, nayi momwe imelo yoyambira ikhoza kupangidwira kampani yomwe yangolengeza kumene ndalama zatsopano:

Werengani zambiri—> Ma tempuleti 25 Abwino Kwambiri Othandizira pa LinkedIn Omwe Amalandira Mayankho

Problem-Agitate-Solve (PAS)

• phunziro; Kutha [vuto lenileni] la [Prospect Company]
• Thupi: vuto: [Vuto] zogulitsa [KPI]. Kusokoneza: Zimaphatikizana pamene [volume/timu] ikukula. Kuthetsa: Timayika pakati [masitepe] ndikuwonetsa [kuzindikira] kuti magulu azichita mphindi, osati masiku.
• CTA: Mukufuna kufufuza mwachangu pa izi?

Umu ndi momwe PAS ingawonekere ngati mukuyang'ana magulu ogulitsa omwe akulimbana ndi mawonekedwe a mapaipi:

Tamandani-Chithunzi-Kankhani (PPP)

• phunziro; Ndakonda zolemba zanu pa [mutu] - lingaliro lachangu
• Thupi: Tamandani: Mfundo yanu pa [mutu] inali pomwepo. Chithunzi: Ingoganizirani gulu lanu likusintha zidziwitsozo kukhala [zotsatira zoyezera] liwiro lililonse. Kankhani: Timachita izi kwa [anzathu], okondwa kufotokoza momwe ntchito ikuyendera.
• CTA: Kodi ndingatumize schema ya zokhazikitsira?

Mwachitsanzo, ngati mukufuna kunena za LinkedIn positi, nayi momwe dongosolo la PPP limagwirira ntchito:

Zamtengo Wapatali Zogawana

• phunziro; Ndimaganiza kuti [benchmark/template] ikhoza kuthandiza gulu lanu
• Thupi: Kugawana mwachangu [chinthu] chomwe tidapangira [udindo]. Zimaphatikizapo magawo enieni ndi ma cadence omwe timagwiritsa ntchito kufupikitsa [ndondomeko] ndi [metric].
• CTA: Mukufuna mtundu wosinthika?

Nachi chitsanzo cha momwe mungagawire gwero lachiyerekezo ndi mtsogoleri wamalonda:

Kugwiritsa Ntchito Ma Template Izi Mogwira Mtima

• Sinthani makonda mizere iwiri yoyamba: Onetsani gawo lawo, kuchulukana, kapena zochitika zaposachedwa. Zisungeni zamunthu komanso zachindunji.
• Gwiritsani ntchito ma modular blocks: Sungani laibulale ya zotsegulira, mfundo zotsimikizira, ndi ma CTA kuti musakanize ndikufananiza pamlingo.
• Tumizani ndondomeko yofatsa: 3 kukhudza ndi maziko olimba - imelo yoyamba, kutsata-kuwonjezera mtengo, kugwedeza komaliza ndi CTA ina.
• Tsatani ma metrics ofunikira: Kutsegula, kuyankha, chidwi chabwino, misonkhano yosungitsidwa, ndi mapaipi - konzani lever imodzi pa sabata.

Kuphatikiza Njira Zotsogola & Mawu Ofunika

Phatikizani mtundu wa mndandanda ndi mawonekedwe amasamba:

• Zosefera za ICP poyamba: Mutu, ukalamba, makampani, kuchuluka kwa anthu, luso laukadaulo, ndi geography zimasunga mindandanda kukhala yofunikira.
• Limbikitsani ndi kutsimikizira: Tsimikizirani maimelo, onjezerani data yamakampani, ndikuchotsa madambwe omwe ali oopsa kuti muteteze kutumizidwa.
• Masamba ofikira osinthidwa ndi mawu osakira: Gwirizanitsani kampeni iliyonse kutsamba lokonzekera zowawa, umunthu, ndi zopereka.
• Lupu lolimba: Imelo imayendetsa kudina, tsamba lofikira limanyamula uthengawo kunyumba ndi umboni wapagulu komanso CTA imodzi.

Malangizo Otsatira & Kutumiza

• Kutsatira: Phatikizani zambiri za kampani ndi kutuluka kosavuta; lemekezani malamulo akumaloko (mwachitsanzo, GDPR, CAN-SPAM).
• Kuthekera: Madera atsopano ofunda, tsimikizirani (SPF, DKIM, DMARC), throttle imatumiza, ndipo imapewa zofupikitsa ma link.
• Ma Inbox Health: Chepetsani mitengo yotsika, chotsani omwe simunagwirizane nawo, ndipo tembenuzani ma tempuleti kuti mupewe mawonekedwe.

Kutsiliza

Imelo ya Cold ndi imodzi mwama njira owopsa kwambiri a B2B akamathandizidwa ndi mindandanda yoyera komanso masamba otsikira omwe ali ndi mawu osakira. Gwiritsani ntchito zomangira monga AIDA, BAB, PAS, ndi PPP ngati midadada yomangira, sinthani mizere yoyambira makonda, ndikulunjika ku CTA.

Lumikizani mndandanda wolondola ndi tsamba loyenera ndikuyesa zotsatira sabata iliyonse. Yambani ndi kampeni imodzi, bwerezani mwachangu, ndipo lolani deta ikutsogolereni kukhathamiritsa kwanu kwina. Sungitsani chizindikiro lero kapena Lowani kuti muyesedwe kwaulere, kuti muzitha kuyang'ana kwambiri pa dongosolo lanu, pomwe Konnector.ai ikugwira ntchito yolemetsa.

Werengani zambiri:

• Maupangiri a Imelo Okhazikika Ozizira - Konnector.ai

• Momwe Mungapangire Njira Yogwira Ntchito Yogulitsa B2B SaaS? - Konector.ai