Kodi Zizindikiro za Social Intent pa LinkedIn ndi Ziti? [Ndipo Chifukwa Chake Zimasinthira Chilichonse]

Nthawi Yowerenga: 9 mphindi

Umu ndi momwe magulu ambiri ogulitsa a B2B akuvutikira pakadali pano.

Ali ndi mndandanda. Ali ndi ndondomeko. Ali ndi chida chomwe chimatumiza zopempha zolumikizirana ndi zotsatila pa nthawi yake. Ndipo kuchuluka kwa mayankho awo kuli pakati pa manyazi ndi zoopsa - chifukwa 79% ya opanga zisankho za B2B tsopano akunyalanyaza mauthenga osayenera.

Uthenga si vuto. Nthawi yake ndi yeniyeni. Cholinga chake ndi chenicheni. Ndipo koposa zonse - kusakhalapo kwa chizindikiro.

Magulu omwe amapanga njira yokhazikika kuchokera ku LinkedIn mu 2026 si omwe amatumiza mauthenga ambiri. Ndi omwe aphunzira kuwerenga zomwe makasitomala awo akuwauza kale - poyera, tsiku ndi tsiku, pomwepo mu feed - asanalankhule ndi anthu. Akuchitapo kanthu pa izi. zizindikiro za zolinga za anthuNdipo ngati mulibe njira yopezera zinthuzi, ndiye kuti ndinu wosazindikira.

Izi ndi zonse zomwe muyenera kudziwa zokhudza zomwe zili, chifukwa chake zili zofunika kwambiri kuposa kale lonse, komanso momwe mungawagwiritsire ntchito.

Kodi Chizindikiro cha Cholinga cha Anthu Ndi Chiyani?

Chizindikiro cha cholinga cha anthu ndi khalidwe looneka lomwe kasitomala amachita pa LinkedIn zomwe zimasonyeza kuzindikira, chidwi, kapena kuganizira mozama za vuto lomwe malonda anu amathetsa.

Si nkhani ya anthu. Si nkhani yongoganizira za anthu. Si udindo wa ntchito womwe uli pamndandanda wochotsedwa. Ndi munthu weniweni, nthawi yeniyeni, amene akuchita chinachake chomwe chimakuuzani - ngati mukumvetsera - kuti tsopano ndi nthawi yofunika yofikira anthu.

Taganizirani izi motere. Kufikira anthu mopanda chidwi ndi kungoganiza chabe. Mukuloza munthu amene akugwirizana ndi mbiri yanu ndipo mukuyembekeza kuti nthawi yake ndi yoyenera. Chizindikiro chofuna kucheza ndi anthu chimachotsa zomwe zikunenedwa. Wogulayo sali wokwanira papepala lokha - akuwonetsa kuti akusamala za chinthu chomwe chikugwirizana ndi zomwe mukupereka.

Kusiyana pakati pa nkhani yomwe imayamba ndi yomwe imanyalanyazidwa nthawi zambiri kumadalira chizindikiro chimenecho.

"Zizindikiro za anthu ndi zomwe ogula amatenga asanadzaze fomu kapena kulankhula ndi ogulitsa. Magulu omwe apambana tsopano ndi omwe amapeza kaye ma buckwheat amenewo - ndikuwatsatira."

Chifukwa Chake Zizindikiro Zokhudza Anthu Ndi Zofunika Kwambiri Tsopano:

Zinthu ziwiri zinachitika nthawi imodzi zomwe zinapangitsa kuti izi zikhale chida chofunikira kwambiri pa LinkedIn.

Choyamba: LinkedIn yasintha njira yake yogwiritsira ntchito. Kumapeto kwa chaka cha 2024 mpaka 2025, LinkedIn idamanganso zomangamanga zake zonse zowerengera zomwe zili mkati mozungulira Mtundu wa AI wotchedwa 360BrewInaletsa ma pods olumikizana, ndemanga zodziyimira pawokha, komanso kuyanjana kosakhala kwabwino. Chomwe chinapulumuka ndi cholinga chachikulu. Munthu akakonda zomwe mwalemba kapena ndemanga zanu mu 2026, zomwe mwachitazo zimakhala ndi mphamvu zambiri kuposa zomwe zinachitika mu 2024. Phokoso linasefedwa. Chotsala ndi chizindikiro.

Chachiwiri: Kufikira anthu mopanda chitetezo kunasiya kugwira ntchito bwino kwambiri. Osati chifukwa chakuti kufalitsa uthenga kwafa — sichoncho. Koma chifukwa ogula tsopano ali ndi luso lozindikira ndi kuchotsa mauthenga olembedwa, opanda tanthauzo. Kufalitsa uthenga kokhako komwe kumapereka mayankho odalirika ndi kufalitsa uthenga komwe kumafika panthawi yoyenera, ndi chifukwa chomwe chimadziwika bwino kuti ndi chenicheni. Chizindikiro cha cholinga cha anthu chimakupatsani chifukwa chimenecho. Chimakuuzani nthawiyo. Chimakupatsani nkhaniyo.

Kafukufuku m'malo ogwirira ntchito 152 a B2B ndi maubwenzi 299,690 a LinkedIn adapeza kuti pafupifupi 84% ya zochitika zonse za LinkedIn ndi phokoso — zinthu zochokera kwa anthu omwe sadzagula kuchokera kwa inu. Zokhazokha 15.6% ikugwirizana ndi zofunikira za ICP za timu. Masewerawa si oti awonjezere chidwi. Masewerawa ndi oti azindikire ndikuchitapo kanthu pa 15.6% yeniyeni, mpikisano wanu usanayambe.

Mitundu Isanu ndi umodzi ya Zizindikiro za Chidwi cha Anthu pa LinkedIn:

Sizizindikiro zonse zomwe zili zofanana. Zina zimakuuzani kuti wogula akufuna kudziwa zambiri. Zina zimakuuzani kuti akuwunika mwachangu. Zina zimakuuzani kuti ali pamsika pakadali pano. Umu ndi momwe mungawerengere chilichonse.

1. Nkhani Yoyamikira Chida

Wopanga zisankho mu ICP yanu akufunsa poyera kuti: "Ndi CRM iti yomwe gulu lanu limagwiritsa ntchito potuluka?" or "Mukufuna chida chodziyimira pawokha cha LinkedIn chomwe sichimatiletsa - malangizo?"

Izi ndi Chizindikiro cha cholinga chachikulu chikupezeka pa LinkedIn. Munthuyo sakufufuza. Sakufufuza. Ali pamsika mwachangu, akupempha anthu kuti apereke maganizo awo kwa ogulitsa, ndipo ali okonzeka kukambirana. Nthawi ikangofika positi iyi mu feed yanu, nthawi ikuyamba kuyenda - chifukwa wogulitsa wina aliyense amene amatsatira mawu ofunikira atsala pang'ono kuwonanso.

Njira yolondola: choyamba tumizani ndemanga yothandiza kwambiri mu ulusiwo. Kenako tumizani pempho lolumikizana ndi uthengawo. Kenako - ndipo pokhapokha - tumizani uthenga wachidule komanso wolunjika womwe ukupitiliza kukambirana popanda kulengeza. Simukusokoneza. Mukuyankha.

2. Kubwerezabwereza Kugwirizana ndi Zomwe Zili M'kati

Winawake wakonda zitatu mwa zolemba zanu. Kenako wapereka ndemanga pa yachinayi. Kenako wasunga imodzi.

Izi ndi mtsogoleri wofunda amene wadzisankhira yekha kulowa mumsewu wanu popanda kuwapempha kuti atero. Akumana ndi maganizo anu mobwerezabwereza ndipo nthawi iliyonse amasankha kuchita nawo. Sizongochitika mwangozi. Ndi chizindikiro cha chidwi chenicheni komanso chokhazikika.

Cholakwika chachikulu chomwe magulu ambiri amachita: LinkedIn imakuuzani kuti "anthu 142 adawona positi yanu" - koma sikukuuzani kuti ndi 22 ati omwe ndi VP of Sales kumakampani omwe mukufuna kugulitsa. Kusefa kumeneku ndi njira yomwe muyenera kumanga. Mukatero, wobwerezabwerezayo amakhala m'modzi mwa omwe mukufuna kuwafikira. Simuli omasuka nawo. Akhala akukuyang'anirani kwa milungu ingapo.

3. Mawonekedwe a Mbiri kuchokera ku ICP Match

Mtsogoleri wa Ntchito Zopezera Ndalama ku kampani ya Series B SaaS adayendera mbiri yanu.

Sanakhumudwepo. Pa LinkedIn mu 2026, ulendo wopita ku mbiri yanu ndi wochita dala. Anaona china chake - zomwe muli nazo, ndemanga yomwe mudasiya, mawu ochokera kwa mnzanu - ndipo adasankha kudziwa zambiri za inu. Ichi ndi chizindikiro chomveka bwino chakuti muli kale pa radar yawo.

Choyenera kuchita si kungowapereka nthawi yomweyo. Ndi kupita ku mbiri yawo (zomwe zimapangitsa kuti adziwitsidwe), kulankhula ndi positi yaposachedwa, kenako kutumiza pempho lolumikizana lomwe limafotokoza zomwe zikuchitika - osati mfundo yakuti mwawawona akuyang'ana. Kukambirana kumayambira pa kuzindikirana, osati kulumikizana mopanda chidwi.

4. Kusintha Ntchito pa Akaunti Yogulira

Wachiwiri kwa Purezidenti watsopano wa Zamalonda wangolowa kumene mu kampani yanu mu ICP. Kapena ngwazi yanu yomwe ilipo kale yasamukira ku kampani yatsopano - kutenga vuto lawo, ulamuliro wawo wa bajeti, ndi chidziwitso chawo cha malo anu.

Kusintha kwa ntchito ndi chimodzi mwa zinthu zodalirika kwambiri zomwe zimayambitsa malonda a B2B. Mtsogoleri watsopano amene walowa udindo akuyang'ana chilichonse: zida zomwe zilipo, ogulitsa, njira zomwe zikugwira ntchito, ndi kapangidwe ka gulu. Ali pamsika mwachisawawa, ngakhale atakhala kuti sakudziwabe. Mwayi umakhalapo masiku 30-90 oyamba — asanalandire udindo womwe unalipo kale komanso asanapeze mpikisano.

LinkedIn Sales Navigator imapeza machenjezo awa okha. Magulu omwe amachitapo kanthu mkati mwa maola 48 kuchokera pamene chizindikiro cha kusintha ntchito chapezeka nthawi zonse amasinthasintha pamitengo yokwera kuposa omwe amayembekezera kuti wofunsirayo abwere kwa iwo.

5. Zolemba Zokhudza Mavuto Amalonda Omwe Malonda Anu Amathetsa

Woyambitsa nkhani akunena kuti akuvutika kukulitsa ndalama zomwe amalandira popanda kuletsa akaunti yake ya LinkedIn. Mtsogoleri wa RevOps akulemba za kuchepa kwa ubwino wa mapaipi pamene kuchuluka kwa anthu ofikira anthu kukukwera. CMO akufunsa netiweki yawo chifukwa chake mayankho a LinkedIn achepa ngakhale kuti atumiza mauthenga ambiri kuposa kale lonse.

Akufotokoza vuto lenileni lomwe mumathetsa. Sakupempha wogulitsa - koma akuganizira kwambiri za gululo. Ichi ndi cholinga chapakati mpaka chapamwamba, ndipo ndi mwayi wabwino kwambiri woti muyambe kukambirana ngati mnzanu, osati wogulitsa.

Siyani ndemanga yomwe imawonjezera chidziwitso chenicheni — osati kutchula za malonda, osati ulalo, osati "positi yabwino!" Yankho lomwe limasonyeza kuti mukumvetsa vutolo pamlingo womwe umawapangitsa kuganiza kuti mukudziwa momwe mungalithetsere. Ndemanga imeneyo imakhala nkhani ya pempho lanu lolumikizana. DM yotsatira si yozizira. Ndi kupitiriza.

6. Kugwirizana ndi Wopikisana naye kapena Zomwe Zili M'gulu

Munthu amene akufuna ntchitoyo amakonda, kupereka ndemanga, kapena kugawana zolemba kuchokera kwa omwe akupikisana nawo kapena akatswiri omwe akufufuza gulu lanu. Akufufuza. Akupanga mndandanda wa anthu ochepa. Sanakweze dzanja lawo - koma khalidwe lawo likukuuzani kuti ali mu gawo lowunika.

Apa ndi pomwe deta ya zolinga za anthu imalumikizana ndi deta yachikhalidwe ya zolinga. Munthu amene akuyang'ana zomwe zili mu LinkedIn ya omwe akupikisana nawo komanso akuyendera masamba ofananiza pa G2 amakhala ndi chizindikiro chomveka bwino pamsika monga momwe mungadziwire asanadzaze fomu. Yankho lolondola ndi zomwe zili mkati zomwe zikuwonetsa kusiyana komveka bwino komanso kwapadera - osati mawu, koma malingaliro omwe amawapangitsa kukhala ndi chidwi chokwanira kuti ayambe kukambirana.

Vuto la Dongosolo lomwe Magulu Ambiri Ali Nalo

Mutawerenga izi, mwina mukuganiza kuti: Ndaona kale zizindikiro zina izi. Ndimayang'ana zidziwitso zanga. Ndimazindikira munthu wofunikira akayamba kugwiritsa ntchito.

Si dongosolo limenelo. Limenelo ndi chiyembekezo.

Wogulitsa wapakati wa B2B amapeza mwina 10-15% ya zizindikiro zomwe zimabwera kudzera mu zomwe zili mkati mwawo komanso zomwe zili mkati mwa gulu lawo - chifukwa akuchita izi pamanja, mosasinthasintha, komanso popanda fyuluta ya ICP yoyikidwa. Amawona chidziwitso. Amawona ngati munthuyo akuwoneka wofunikira. Amakumbukira kutsatira kapena sakutero.

Makampani omwe adapambana pa LinkedIn mu 2026 ali ndi kapangidwe kosiyana kotheratu:

1. Kujambula chizindikiro: Kutsatira zomwe gulu lonse likuchita, osati mbiri imodzi yokha, nthawi yeniyeni
2. Ziyeneretso za ICP: Kusefa zokha zomwe zikugwirizana ndi zomwe makasitomala awo akufuna - zaka zawo, kukula kwa kampani, mafakitale, malo awo
3. Kugawa zizindikiro: Kuyika zizindikiro potengera mulingo wa cholinga — positi yolangiza chida ndi Gawo 1, kusintha ntchito ndi Gawo 2, positi yonga Gawo 3 — ndikusankha njira yoyenera yofikira aliyense
4. Kutenthetsa musanakumane: Kugwiritsa ntchito mawonedwe a mbiri, ma likes a positi, ndi ndemanga zokhudzana ndi nkhani kuti mudziwe bwino musanatumize pempho lolumikizana
5. Kufikira anthu nthawi yake, mogwirizana ndi nkhani: Kufikira mkati mwa maola angapo kuchokera pamene chizindikiro chachikulu chaperekedwa, ndi uthenga wonena za zomwe woyembekezerayo anachita kapena kunenadi

Izi ndi zomwe Konnector.ai's Social Signals Intelligence yapangidwa kuti izichita. Imayang'anira mawu anu ofunikira omwe akutsatiridwa ndi zomwe zili zokhudzana ndi ICP nthawi yeniyeni, imawonetsa zizindikiro zomwe zili zofunika, ndikukulolani kuchitapo kanthu pa izo - kaya muvomereza ndemanga zolembedwa ndi AI kuti muwoneke kaye, kapena kusamukira mwachindunji ku pempho lolumikizana laumwini nthawi yomweyo chizindikiro chofuna kwambiri chikaonekera.

Zotsatira zake ndi kufikira anthu komwe sikumveka ngati kufikira anthu. Kumamveka ngati kukambirana kwa nthawi yake komanso koyenera — chifukwa ndi choncho.

"Deta ya cholinga imakuuzani omwe angagule. Zizindikiro za cholinga cha anthu zimakuuzani omwe akuganiza kale za icho - ndipo zimakupatsani mwayi woyambira kukambirana komwe kumamveka ngati kwa anthu."

Kufikira Anthu Ochokera ku Zizindikiro vs. Kufikira Anthu Ochokera ku Mndandanda: Manambala

Miyeso	Kufalitsa Uthenga Wozizira Kochokera pa Mndandanda	Kufikira kwa Signal
Mlingo wovomerezeka wa kulumikizana	20 - 25%	45 - 60%
Chiwerengero cha mayankho a uthenga woyamba	2 - 5%	15 - 25%
Kuchuluka kwa ndalama zomwe zimachokera ku lead	1.7%	14.6%
Chiwerengero cha machesi a ICP pa ntchito	13.1% (yosasefedwa)	61% (kujambula chizindikiro chokonzedwa)
Chiwongola dzanja chopambana poyerekeza ndi kufufuza zinthu zakale	Baseline	42% apamwamba
Kutalika kwa nthawi yogulitsira	Baseline	27% mwachidule

Manambala awa si okhumbira. Amawonetsa zomwe zimachitika pamene kufalitsa uthenga kukonzedwa nthawi yake m'malo motumizidwa mokweza. Njira yake ndi yosavuta: pamene wina akuganizira kale za vuto lomwe mukuthetsa, kukambirana komwe akufuna kumakhala kosiyana kwambiri ndi komwe amakhala nako ndi mlendo wozizira.

Kodi Kufikira Anthu Ochokera ku Zizindikiro Kumawoneka Bwanji Mu Machitidwe?

Tiyeni tipange izi. Umu ndi momwe zinthu zilili m'njira ziwiri.

Njira yogwiritsira ntchito mndandanda: Wachiwiri kwa Purezidenti wa Zogulitsa ku kampani ya SaaS yokhala ndi anthu 200 akuwonekera pamndandanda wanu wofufuza. Mumatumiza pempho lolumikizirana. Limati: "Moni Sarah, ndikufuna kulumikizana ndikugawana momwe timathandizira magulu ogulitsa ngati anu ndi LinkedIn outreach." Iye sakumvetsa chifukwa walandira mauthenga 12 ofanana sabata ino.

Njira yogwiritsira ntchito zizindikiro: Sarah analemba: "Chiwerengero chathu cha mayankho a LinkedIn chatsika ndi 40% chaka chino. Mukuyesera kudziwa ngati ndi mauthenga, nthawi, kapena chida. Kodi pali wina amene akuona izi?"

Mumasiya ndemanga: "Kutsika kwa chiwerengero cha mayankho nthawi zambiri kumakhala vuto la khalidwe la chizindikiro, osati vuto la kuchuluka kwa ma signal. Magulu ambiri akutumizabe ku mndandanda m'malo mwa zizindikiro - zomwe zikutanthauza kuti akufikira anthu mosasamala kanthu kuti nthawi yake ndi yolondola kapena ayi. Ndikusangalala kugawana dongosolo lomwe timagwiritsa ntchito kuzindikira omwe akulumikizana nawo omwe akuganiza za vutoli pakali pano."

Patatha masiku atatu, pempho lanu lolumikizana lifika: "Moni Sarah, ndasiya ndemanga pa positi yanu yokhudza kuchepa kwa mayankho - ndi njira yomwe timaiona kwambiri. Ndimaganiza kuti zingakhale zoyenera kulumikizana."

Iye akuvomereza. Chifukwa munali kale mbali ya zokambirana zomwe anayamba. Munayankha zomwe anali kuganizira kwenikweni. Simunamusokoneze — munafika.

Momwe Konnector.ai Imasinthira Zizindikiro Za Anthu Kukhala Pipeline

Magulu ambiri ogulitsa sangathe kuyendetsa dongosololi pamanja pamlingo uliwonse wofunikira. Kutsata zizindikiro pa zomwe gulu lanu lonse lili nazo, kusefa ndi ICP, kugawa malinga ndi cholinga, kutenthetsa musanalumikizane, ndikuchitapo kanthu mkati mwa maola - ntchito yonseyi imachulukitsidwa pa nthawi iliyonse, kampeni iliyonse, tsiku lililonse.

Konnector.ai imasintha makina a zomangamanga kuti gulu lanu lizitha kuyang'ana kwambiri pazokambirana.

• Dashboard ya Social Signals Intelligence imawonetsa zochitika zazikulu kuchokera ku ICP yanu nthawi yeniyeni — zolemba zokhudza mavuto omwe mumathetsa, makambirano a mawu ofunikira omwe akukopa chidwi, komanso kutenga nawo mbali kuchokera ku maakaunti omwe mukufuna kudutsa zomwe zili mu gulu lanu.
• Injini Yopereka Ndemanga ya AI Amalemba mayankho omveka ngati a anthu ku zolemba zofunika kwambiri kuti muvomereze — kuti muyambe kukambirana bwino musanalankhule mwachindunji
• Njira zofikira anthu zomwe zayambitsidwa ndi cholinga Yambitsani zokha chizindikiro chikafika pamlingo wa ICP yanu — mawonekedwe a mbiri yanu, ntchito zomwe mwachita, kusintha ntchito — ndi mauthenga omwe amafotokoza za chizindikirocho
• Kulamulira kwa anthu mkati mwa kuzungulira Pa sitepe iliyonse yomwe anthu akuyang'ana — gulu lanu limavomereza, kusintha, kapena kulumpha. Luntha limakhala lokha. Mawu nthawi zonse amakhala anu.

Zotsatira zake: kufikira kwanu sikumveka ngati kufikira anthu. Kumamveka ngati kukambirana koyenera komanso koyenera - chifukwa kumadalira pa chinthu chomwe wogula anali kuchita kale.

📅 Sungani Chiwonetsero Chaulere →    Onani ntchito ya Konnector.ai's Social Signals Intelligence ndipo mupeze zizindikiro zomwe gulu lanu likusowa pakadali pano.

⚡ Lembetsani Kwaulere →    Yambani kujambula ndikuchitapo kanthu pa zizindikiro za LinkedIn lero.

Kuwerenga Kwambiri

• Kutsata Zizindikiro za Anthu mu 2026: Buku Losewerera la LinkedIn Outreach la Magulu Ogulitsa
• Chifukwa Chake LinkedIn Outreach Yalephera - Ndipo Momwe Mungakonzere Mu 2026
• Kodi njira yabwino kwambiri yopezera anthu omwe ali ndi ma B2B ndi iti?
• Kodi LinkedIn Outreach Imagwira Ntchito Bwanji mu 2026? (Buku Lotsogolera Njira Yotsatizana)
• Ndondomeko ya LinkedIn ya Tsiku ndi Tsiku kwa Oyambitsa Pogwiritsa Ntchito Konnector AI
• Nthawi Yabwino Yokonzekera Mauthenga Ofikira a LinkedIn