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Kutseka Kusiyana [LinkedIn Automation ndi Cold Email Sequences]

Pulogalamu, LinkedIn

LinkedIn automation ndi imelo yozizira
Nthawi Yowerenga: 10 mphindi

Pali nthano yosatha mu malonda a B2B kuti muyenera kusankha pakati pa LinkedIn ndi maimelo ozizira. Magulu a LinkedIn amalumbira kuti cholinga chawo ndi kulondola kwa ubale womwe nsanjayi imapereka. Magulu a maimelo amalozera ku kukula, kuwongolera kutumiza, komanso kuthekera kofikira ma inbox mwachindunji. Magulu onse awiri ali ndi cholondola pa njira yawo. Onse awiri ali ndi cholakwika pa chisankhocho.

Magulu otuluka omwe amapanga njira yolumikizirana mwamphamvu kwambiri mu 2026 sakusankha pakati pa njira ziwiri. Akuyendetsa njirazi mogwirizana mwadala - pogwiritsa ntchito LinkedIn automation kuti adziwe bwino nkhani ndi nkhani isanafike nthawi yoti imelo ikhale yolondola, ndikugwiritsa ntchito imelo yolondola kuti mufikire anthu omwe akufuna ntchito pa nthawi ina m'masiku awo, kudzera mu njira ina, ndi mphamvu yosiyana yokopa anthu. Kuphatikiza kumeneku sikungowonjezera njira ziwirizi pamodzi. Kumawonjezera mphamvu zawo, chifukwa mfundo iliyonse yolumikizirana imamangidwa pa yomwe isanachitike.

Bukuli likufotokoza momwe mungapangire kuphatikiza kumeneko — njira yotsatirira, maudindo okhudzana ndi njira, kapangidwe ka deta komwe kamasunga kuti ikhale yogwirizana, ndi momwe nsanja ya Konnector imathandizira ntchito yonse kuyambira kumapeto mpaka kumapeto.

LinkedIn automation ndi imelo yozizira

N’chifukwa chiyani kufalitsa uthenga kudzera mu njira imodzi kuli ndi malire ake?

Njira iliyonse yolumikizirana ili ndi mfundo zake zotsutsana, ndipo kuzimvetsetsa ndiko poyambira kumvetsetsa chifukwa chake njira zambiri zimapambana njira imodzi.

Imelo yozizira ndi imodzi mwa njira zolumikizirana za B2B zomwe zikupezeka - koma ili ndi ndalama zambiri zaukadaulo. Kutsimikizira domain (SPF, DKIM, DMARC), nthawi zokonzekera ma domain atsopano otumizira, kusinthana kwa ma inbox kuti ateteze kutumizidwa, komanso kuyang'anira kosalekeza kwa kuchuluka kwa ma bounce ndi ma damage ratios onse ndi zofunika kuti imelo ifike. Ngakhale ma campaign a maimelo ozizira ochitidwa bwino, okhala ndi ma customization amphamvu komanso mndandanda woyeretsa, nthawi zambiri amapanga ma ratios pakati pa 1 ndi 5%. Njirayi imagwira ntchito, koma imagwira ntchito mkati mwa zoletsa zomwe zimafuna ndalama zokhazikika kuti zisungidwe.

LinkedIn ili ndi vuto losiyana. Pulatifomuyi ili ndi kulondola kopambana kwa zolinga - mutha kufikira paudindo winawake, mumakampani enaake, pagawo linalake la kampani, ndi zizindikiro zinazake zolumikizidwa - koma malire ake ndi ochepa. Malire a LinkedIn ofunsira kulumikizana kwa sabata iliyonse ndi pafupifupi 100 pa akaunti iliyonse kwa ogwiritsa ntchito wamba, ndipo ma inbox a akatswiri akuluakulu akuchulukirachulukira ndi anthu odziwa zambiri omwe sanakhazikitsepo chilichonse. Pempho lolumikizana lomwe limafika popanda kulumikizana kale ndi losavuta kunyalanyaza.

Ikani njira ziwirizi motsatira ndondomeko yodziwikiratu ndipo zoletsazo zimasungunuka. LinkedIn imamanga ubale womwe umapangitsa kuti imelo yozizira isamveke yozizira kwambiri. Imelo yozizira imakulitsa kufikira anthu ambiri kuposa malire a LinkedIn ndikufikira omwe akufuna kukhala m'malo osiyana. Njirazi zimaphimba zofooka za wina ndi mnzake m'njira yomwe palibe amene angakwaniritse yekha.

Kodi LinkedIn automation imachita chiyani mu njira zambiri?

Musanapange ndondomekoyi, zimathandiza kudziwa bwino udindo wake LinkedIn automation ndi zomwe sizichita. Kukonza zinthu pa intaneti kwa LinkedIn si njira yoloŵa m'malo mwa kuweruza kwa anthu kapena kuchita zinthu zenizeni. Ndi zomangamanga zomwe zimapangitsa kuti kuweruza kwa anthu ndi kuchita zinthu zenizeni kukhale koyenera - kusamalira zinthu zomwe zapezeka, kukonza nthawi, kulemba zinthu, ndi kuyang'anira zochitika zomwe zikanatenga maola ambiri ogwira ntchito pamanja patsiku.

Mu njira yolumikizirana ndi anthu ambiri, LinkedIn automation imagwira ntchito zitatu zosiyana:

Kuzindikira zizindikiro ndi kuyika patsogolo zomwe zikuyembekezeka

Chinthu chamtengo wapatali kwambiri chomwe LinkedIn automation imachita isanayambe kufalitsa uthenga uliwonse ndikudziwitsa makasitomala oyenera panthawi yoyenera. Mndandanda wa anthu olumikizana nawo osasintha umakuuzani omwe ali makasitomala anu. LinkedIn social signals — zolemba zokhudza zovuta zoyenera, ndemanga pa zomwe mpikisano ali nazo, kulengeza maudindo atsopano, kusintha kwa machitidwe ogwirizana — zimakuuzani omwe ali ndi chiyembekezo chogwira ntchito pakali pano.

Kulankhula ndi munthu amene walemba nkhani masiku atatu apitawo za vuto lenileni lomwe malonda anu amathetsa n’kosiyana kwambiri ndi kulankhula ndi munthu ameneyo amene walemba nkhaniyo kutengera udindo wake wa ntchito. Chizindikirocho chimasintha mphamvu yonse: uthenga wanu ndi yankho loyenera ku chinthu chomwe wanena, sikusokoneza tsiku lawo mozizira. Konnector imatsata zizindikiro izi zokha kudzera mu ICP yanu yomwe mwasankha, ndikubweretsa makasitomala omwe ali ndi zolinga zapamwamba kuti gulu lanu nthawi zonse lizigwira ntchito ndi maakaunti omwe amalandira bwino kwambiri poyamba.

LinkedIn automation ndi imelo yozizira

Kukonzekeretsa zokambirana musanayambe kulankhulana mwachindunji

Munthu amene akufuna kutchuka akangodziwika, LinkedIn automation imathandizira gawo lokonzekera - nthawi yogwirira ntchito yomwe isanachitike kufalitsa uthenga mwachindunji ndikukhazikitsa dzina lodziwika bwino pempho lolumikizana lisanafike. Izi zikutanthauza kusiya ndemanga zomwe zili patsamba la munthu amene akufuna kutchuka, kuchita nawo zomwe zili mkati mwake, ndikupanga mawonekedwe ake mu feed yawo musanawonekere mu imelo yawo.

LinkedIn automation ndi imelo yozizira

Kayendetsedwe ka ndemanga kothandizidwa ndi AI ka Konnector kamathandiza pa izi pamlingo waukulu. Nsanjayi imalemba ndemanga zokhudzana ndi nkhani kutengera zomwe zili mu positi iliyonse - osati mayankho wamba, koma zokambirana zinazake zomwe zimawonjezera malingaliro kapena kukulitsa zokambirana. Cholemba chilichonse chimasungidwa kuti chiwunikidwe ndi kuvomerezedwa ndi anthu musanatumize. Palibe chomwe chimachitika popanda kusaina kwanu, zomwe zimapangitsa kuti mgwirizanowu ukhale woona komanso kuti akaunti yanu itsatire malangizo a LinkedIn.

Kuyang'anira njira zolumikizirana mwachindunji

Pambuyo pa kukonzekeretsa, LinkedIn automation imayendetsa njira yolumikizirana mwachindunji: zopempha zolumikizirana ndi zolemba zomwe zasankhidwa, mauthenga oyamba omangidwa mozungulira chizindikiro, zotsatira zomwe zimayikidwa nthawi yolingana ndi zomwe woyembekezerayo akuchita, ndi mauthenga obwerezabwereza omwe amayamba chifukwa cha zizindikiro zatsopano ngati njira yoyambayo sipereka yankho. Zonsezi zimayenda mkati mwa malire otetezeka a LinkedIn a tsiku ndi tsiku komanso sabata iliyonse, ndi zochitika zomwe zimasinthidwa mosiyanasiyana kuti zisunge mawonekedwe achilengedwe pa akauntiyo.

Kapangidwe ka kutsatizana: sitepe ndi sitepe

Mndandanda wa LinkedIn wokonzedwa bwino komanso wozizira wa imelo uli ndi mfundo zomveka bwino. Gawo lililonse lili ndi ntchito yakeyake, ndipo kusintha pakati pa LinkedIn ndi imelo kumatsimikiziridwa ndi zomwe zachitika mu mndandanda, osati ndi ndondomeko ya kalendala yosasinthika.

LinkedIn automation ndi imelo yozizira

Gawo 1: Kuzindikira zizindikiro (Masiku 1 mpaka 3)

Dziwani omwe ali mu ICP yanu omwe akuwonetsa zizindikiro zogwira ntchito pa LinkedIn. Ikani patsogolo maakaunti omwe zizindikiro zingapo zimalumikizana - udindo watsopano komanso zolemba zaposachedwa zokhudza vuto loyenera komanso kugwiritsa ntchito zomwe zili m'gulu. Izi ndi zolinga zanu zazikulu komanso zomwe muyenera kuyika ndalama mu chithandizo cha njira zambiri.

Gawo 2: Kutenthetsa LinkedIn (Masiku 3 mpaka 10)

Yang'anani zomwe zili mu uthenga wa munthu amene akufuna kukuthandizani musanalankhule mwachindunji. Ndemanga yoganizira bwino komanso yeniyeni pa positi yomwe adasindikiza imakudziwitsani popanda kupempha kulikonse. Ndemanga ziwiri kapena zitatu pa sabata, pa positi zomwe muli ndi china chake chothandiza, ndizokwanira kutsimikizira kudziwika. Gawo ili ndi lomwe magulu ambiri amalinyalanyaza - ndipo kulidumpha ndi chifukwa chake zopempha zawo zolumikizirana zimakhala zozizira ngakhale uthengawo utakhala wachinsinsi.

Gawo 3: Pempho lolumikizirana ndi LinkedIn (Masiku 10 mpaka 12)

Tumizani pempho lolumikizana ndi kalata yaifupi yomwe ikunena za chinthu china chake - positi yawo yaposachedwa, mutu womwe akhala akufufuza, vuto lomwe adapereka poyera. Kalatayo iyenera kukhala ziganizo ziwiri zokha. Chifukwa chakuti wopemphayo wawona kale dzina lanu mu ndemanga zawo, izi sizikuwoneka ngati njira yozizira. Imabwera ngati sitepe yotsatira yachibadwa kuchokera kwa munthu amene adakumana naye kale mu feed yawo yaukadaulo.

Gawo 4: Uthenga Woyamba wa LinkedIn (Masiku 13 mpaka 15, pambuyo povomereza)

Mukalumikiza, tumizani uthenga woyamba womangidwa mozungulira chizindikiro chomwe chinayambitsa kufalikira kwa anthu. Lembani zomwe adalemba kapena kufotokoza. Funsani funso limodzi lokha loyenera. Palibe mawu, palibe zomangira, palibe pempho la msonkhano pakadali pano. Cholinga chake ndi yankho, osati kusintha. Munthu amene akuyankha uthenga woyamba amakhala ndi mwayi wambiri wolandira msonkhano kuposa amene walandira mawu asanayambe kukambirana.

Gawo 5: Kutsatira imelo mozizira (Masiku 18 mpaka 21, ngati palibe yankho la LinkedIn)

Ngati uthenga wa LinkedIn sunayankhidwe patatha masiku asanu kapena asanu ndi awiri, imelo yozizira imalowa mu ndondomekoyi. Koma iyi si mawu oyamba ozizira - ndi kupitiriza kwa zokambirana zomwe zayamba kale pa LinkedIn. Imeloyo imavomereza kulumikizana komwe kudalipo kale, imatchula chizindikiro chomwecho kapena vuto lomwe linatsegula uthenga wa LinkedIn, ndipo imatenga mbali yosiyana pang'ono kapena imapereka phindu linalake.

Woyang'anira waona dzina lanu mu ndemanga zawo, wavomereza kulumikizana kwanu, ndipo walandira uthenga wanu wa LinkedIn. Imelo imafika pamalo osiyana kwambiri - bokosi lawo lantchito m'malo mwa zidziwitso zawo za LinkedIn - koma ndi zonse zomwe zakhazikitsidwa kale. Nkhani imeneyo imasintha kuchuluka kwa otseguka, kuchuluka kwa kuwerenga, ndi kuchuluka kwa mayankho m'njira zomwe palibe imelo yozizira yotumizidwa yokha yomwe ingafanane nayo.

Gawo 6: LinkedIn ndi kusinthana maimelo (Masiku 21 mpaka 35)

Kuchokera apa, LinkedIn ndi imelo zimasinthasintha ngati malo olumikizirana - iliyonse imabwera kudzera munjira yosiyana, iliyonse ikuwonjezera ngodya yatsopano m'malo mobwereza uthenga womwewo mumtundu wosiyana. Gawo la LinkedIn la zomwe zili mkati mwake. Imelo yokhala ndi kafukufuku wapadera. Kulembetsa kwa LinkedIn komwe kumayambitsidwa ndi chizindikiro chatsopano kuchokera ku ntchito ya woyembekezera. Malo aliwonse olumikizirana amalimbitsa gawo lomaliza ndikusunga mndandanda ukupita patsogolo popanda kumva kulimbikira kapena kukakamizidwa.

Gawo 7: Malo omaliza ogwirira ntchito ndi kutseka (Tsiku 35 mpaka 40)

Uthenga womaliza — nthawi zambiri kudzera pa imelo — umavomereza mzere wonse wa kufalitsa uthenga, umafunsa funso lomveka bwino komanso losavuta kuyankha, ndipo umasiya chitseko chotseguka popanda kukakamiza. Ngati palibe yankho pambuyo pa mfundo iyi, woyembekezerayo amasamukira ku mndandanda wowunikira. Chizindikiro chotsatira chikaonekera — positi yatsopano, kusintha udindo, kubwerera ku zomwe zili m'gulu — mndandandawo umayambiranso ndi nkhani yatsopano.

Mndandanda wonse wa njira zambiri mwachidule

Gawo Channel masiku cholinga Kulowetsa kiyi
Kuzindikira chizindikiro LinkedIn (yokha) 1 kuti 3 Dziwani anthu omwe ali ndi zolinga zapamwamba Zosefera za ICP komanso zizindikiro zolumikizirana pompopompo
Kukonzekeretsa zomwe zili mkati LinkedIn (ndemanga zothandizidwa ndi AI) 3 kuti 10 Kukhazikitsa kuzindikira dzina Ndemanga yokhudzana ndi nkhani pa positi ya woyembekezera
Pempho lolumikizira LinkedIn 10 kuti 12 Pezani kuvomerezedwa Chidziwitso chachifupi chopangidwa ndi munthu payekha, cholozera chizindikiro
Uthenga woyamba LinkedIn 13 kuti 15 Tsegulani zokambirana Chotsegulira pogwiritsa ntchito chizindikiro, funso limodzi, palibe mawu
Kutsatira imelo yozizira Imeli 18 kuti 21 Yambiraninso ntchito kudzera mu njira zosiyanasiyana Nkhani ya LinkedIn isanayambe, ngodya yatsopano kapena mtengo watsopano
Malo olumikizirana a LinkedIn LinkedIn 23 kuti 26 Khalani osamala kwambiri Kugawana zomwe zili zogwirizana kapena kusuntha komwe kwayambitsidwa ndi chizindikiro
Kuzama kwa imelo Imeli 28 kuti 32 Onjezani phindu lenileni kapena phunziro la chitsanzo Chida chokhudzana ndi ntchito inayake kapena chokhudzana ndi zovuta
Malo omaliza ogwirira ntchito Imeli 35 kuti 40 Kutseka mofewa kapena kusinthasintha ku kuwunika Vomerezani mzere, funsani funso limodzi lomveka bwino komanso losavuta

Vuto la deta lomwe limaphwanya ma multichannel ambiri

Njira yofala kwambiri yolephera mu LinkedIn ndi imelo si njira yolumikizirana. Ndi deta. Zochita za LinkedIn ndi imelo zimachitika m'machitidwe osiyana, ndipo pamene machitidwe amenewo sakulankhulana, ndondomekoyi imataya mgwirizano wake.

Munthu amene wavomereza pempho la kulumikizana ndi LinkedIn dzulo sayenera kulandira uthenga wokhudza imelo lero womwe sunatchulepo za kulumikizanako. Munthu amene watsegula imelo katatu osayankha ayenera kuchitiridwa mosiyana mu uthenga wotsatira wa LinkedIn ndi amene sanatsegule konse. Kusiyana kumeneku kumatheka pokhapokha ngati njira zonse ziwiri zikulowa mu akaunti yanu. gawo lomwelo la deta.

Kugwirizana kwa Konnector ndi HubSpot ndi Salesforce kumathetsa vutoli mwachindunji. Malo aliwonse olumikizirana a LinkedIn — zopempha zolumikizirana zomwe zatumizidwa, mauthenga operekedwa, ndemanga zomwe zatumizidwa, mayankho olandiridwa, zochitika za chizindikiro zomwe zapezeka — zimalembedwa zokha mu rekodi yofananira ya CRM pamodzi ndi zochitika za imelo. Gulu lanu lili ndi mawonekedwe amodzi olondola a mbiri yolumikizirana ya kasitomala aliyense m'njira zonse ziwiri, nthawi yeniyeni, popanda kulemba pamanja.

Izi ndi zomwe zimapangitsa kuti mndandandawu umveke wogwirizana ndi momwe woyembekezerayo amaonera m'malo mogawanika. Ndipo ndi zomwe zimapangitsa kuti kugawa ndalama kukhale kolondola malinga ndi momwe gulu lopeza ndalama limaonera - njira yochokera ku LinkedIn imawonekera, imayesedwa, komanso yofanana ndi njira zina zomwe zili mu dongosolo lomwelo la malipoti.

Kodi zizindikiro za cholinga zimathandizira bwanji magwiridwe antchito m'njira zonse ziwiri?

Kuyendetsa njira yolumikizirana ndi ma channel ambiri popanda zizindikiro zodziwira kuli ngati kuyendetsa magetsi atazimitsidwa. Mukufuna kupeza munthu woyenera koma osadziwa ngati iyi ndi nthawi yoyenera kwa iwo. LinkedIn social signals monga choyambitsa ndondomeko yonse — m'malo mongotenga kalendala yokonzedwa kuchokera pamndandanda wosasinthika — imasintha magwiridwe antchito a gawo lililonse lotsatira.

Pamene ndemanga yokonzekera ya LinkedIn ikunena za nkhani yomwe wopemphayo adalemba, kuchuluka kwa kuvomereza pa pempho la kulumikizana kumakwera. Uthenga woyamba ukayamba ndi funso logwirizana ndi chinthu chomwe adalankhula poyera, kuchuluka kwa mayankho kumakwera. Imelo yozizira ikafika ndi ulusi womwewo womwe ukuyendamo, kuchuluka kwa mayankho kumakwera. Chizindikiro sichimangowonjezera kutsegula kwa LinkedIn - chimawongolera malo aliwonse olumikizirana nawo.

Kufikira anthu pogwiritsa ntchito cholinga chawo Kugwiritsidwa ntchito m'njira zosiyanasiyana kumabweretsa phindu lowonjezereka chifukwa kufunika kwake kumaphatikizana. Gawo lililonse lolumikizirana lomwe limabwera panthawi yoyenera, limawonjezera malingaliro a omwe akufuna kukufikirani ngati munthu woyenera kucheza naye - zomwe zimapangitsa kuti gawo lotsatira lipereke yankho.

Mtundu wotsatira komanso wosinthika wa izi umawoneka bwanji

Kuphatikiza njira yodziyimira payokha ya LinkedIn ndi maimelo ozizira pamlingo waukulu kumabweretsa mfundo ziwiri zotsatizana: malangizo a nsanja ya LinkedIn ndipo, kwa magulu omwe akugwira ntchito ku Europe kapena omwe akufuna ku Europe, GDPR.

Kumbali ya LinkedIn, mfundo zazikulu ndi malire otetezeka otumizira tsiku ndi tsiku, kuyang'aniridwa ndi anthu pamalo aliwonse olumikizirana, ndi machitidwe omwe amawoneka ngati akatswiri enieni osati makina odziyimira pawokha. Konnector imagwira ntchito motsatira zoletsa izi mwa kapangidwe kake - zomangamanga zochokera kumtambo zokhala ndi IP yodzipatula pa akaunti iliyonse, nthawi yochita zinthu mwachisawawa, mizere yovomerezeka ndi anthu ya mauthenga ndi ndemanga zonse, ndi malire otumizira otetezeka omwe amamangidwa muzokonda zokhazikika.

Kumbali ya imelo, zofunikira zaukadaulo — kutsimikizira domain, kuyatsa, ndi kasamalidwe ka liwiro lodumphadumpha — ziyenera kukhalapo musanayambe kutumiza maimelo ozizira. Kutumiza imelo kuchokera ku domain yanu yayikulu popanda kutsimikizira ndiyo njira yachangu kwambiri yowonongera mbiri yanu yotumiza m'njira zomwe zimatenga miyezi yambiri kuti zibwezeretsedwe. Mutha kuwerenga zambiri za momwe mungachitire izi molondola. Buku lothandizira kukhazikitsa imelo yozizira la Konnector.

Kutsatira GDPR potumiza maimelo kwa makasitomala a EU kumafuna maziko ovomerezeka a chidwi chogwiritsira ntchito deta yolumikizirana, njira yomveka bwino yochotsera maimelo onse, komanso kuzindikira wotumizayo moona mtima. Izi si zopinga pa maimelo osafunikira - ndi muyezo waukadaulo womwe umasunga mbiri yanu ya domain ndi udindo wanu walamulo kukhala woyera.

Kodi Konnector imathandizira bwanji njira yonse yogwirira ntchito ya multichannel?

Konnector idapangidwa motsatira lingaliro lakuti njira yothandiza kwambiri yofikira anthu ndi yoyendetsedwa ndi ma signali, njira zambiri, komanso yowunikidwa ndi anthu — osati yoyendetsedwa ndi voliyumu komanso yodziyimira yokha. Nsanjayi imalumikiza gawo lililonse la ndondomeko yomwe yafotokozedwa m'nkhaniyi:

  • Kutsata zizindikiro za anthu pagulu imawonetsa anthu omwe ali ndi zolinga zapamwamba kuchokera ku ICP yanu nthawi yeniyeni, kotero kutsata kwanu kumayambira pamalo ofunikira osati pongoganizira chabe.
  • Kukonza zokha kwa LinkedIn kothandizidwa ndi AI Amasamalira ndemanga zokonzekera, zolemba zopempha kulumikizana, ndi mndandanda wa mauthenga — chilichonse chimawunikidwa ndikuvomerezedwa ndi munthu asanatumize.
  • Ndondomeko yanzeru yotsatizana kusintha kutengera momwe munthu amaonera: ngati walumikizidwa, pitani ku uthenga; ngati sanayankhidwe mkati mwa masiku asanu, yambitsani imelo; ngati chizindikiro chatsopano chikuwonekera, yambiranso kugwiritsa ntchito nkhani yatsopano.
  • Kuphatikiza kwa Native CRM Pogwiritsa ntchito HubSpot ndi Salesforce, ntchito za LinkedIn ndi imelo zimaonekera nthawi yomweyo, nthawi yomweyo, pa intaneti yanu yonse.
  • Kampeni analytics Tsatirani momwe zinthu zilili pa gawo lililonse — kuchuluka kwa kuvomereza, kuchuluka kwa mayankho, kutsegulidwa kwa imelo ndi kuchuluka kwa mayankho — kuti muzindikire komwe ndondomekoyi ikufunika kukonzedwanso ndikuchitapo kanthu mwachangu.

Zotsatira zake ndi ntchito yofikira anthu ambiri komwe LinkedIn ndi maimelo ozizira zimagwirizanitsidwadi — osati ma kampeni awiri osiyana omwe akuyenda nthawi imodzi, koma njira imodzi yogwirizana yomwe imagwiritsa ntchito njira iliyonse pakadali pano yomwe ndi yothandiza kwambiri.

Ngati mukufuna kuona momwe izi zikugwirizana ndi ICP ya gulu lanu ndi kayendetsedwe ka anthu, buku buku ndipo tidzayenda mu ndondomeko yonse ya ntchito. Kapena Lowani ndipo yendetsani kampeni yanu yoyamba yolumikizidwa ya LinkedIn ndi imelo lero.

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Mafunso Ofunsidwa Kawirikawiri

LinkedIn iyenera kukhala patsogolo. Kugwiritsa ntchito LinkedIn kuti mudziwe dzina - kudzera muzochita, pempho lolumikizana, ndi uthenga woyamba - kumatanthauza kuti imelo yozizira yomwe ikutsatira si yozizira kwenikweni. Munthu amene akufuna kukuthandizani ali kale ndi chifukwa chomwe mukufikira, zomwe zimasintha momwe imelo imafikira ndikukweza mitengo yotseguka ndi yoyankha poyerekeza ndi imelo yozizira yomwe imatumizidwa popanda kudziwitsidwapo kale.

Patatha masiku asanu kapena asanu ndi awiri kuchokera pamene uthenga wa LinkedIn sunayankhidwe, ndiye kuti tsamba loyenera liyenera kutsegulidwa musanapite ku imelo. Izi zimapatsa munthu amene akufuna kulembetsa nthawi yokwanira kuti awone uthenga wa LinkedIn popanda kuti uthengawo ukhale wozizira. Imelo ikafika, iyenera kuzindikira kulumikizana kwa LinkedIn m'malo mowona njira ziwirizi ngati kampeni zosiyana - chifukwa malinga ndi momwe munthuyo akuonera, akulandira uthenga kuchokera kwa munthu yemweyo kudzera m'njira zosiyanasiyana.

Zizindikiro zamphamvu kwambiri zoyambitsa njira yonse yogulira zinthu ndi kulengeza udindo watsopano pa malo ogula, positi yofotokoza mwachindunji vuto lomwe malonda anu akukumana nalo, komanso njira yogwiritsira ntchito zomwe zili mgulu lanu kwakanthawi kochepa. Izi zikusonyeza cholinga chogwira ntchito osati kufanana kwa ICP. Kuyika chizindikiro - kuchitapo kanthu pa omwe akuwonetsa zizindikiro zingapo nthawi imodzi - kumabweretsa zotsatira zabwino kwambiri pa njira zonse ziwiri.

Gwiritsani ntchito nsanja yomwe imagwirizanitsa zochitika za LinkedIn mu CRM yanu m'malo modalira zolemba pamanja kapena zolumikizira za chipani chachitatu. Kuphatikiza kwa HubSpot ndi Salesforce kwa Konnector kumalemba malo aliwonse olumikizirana a LinkedIn - zopempha zolumikizirana, mauthenga, ndemanga, mayankho - mwachindunji mu mbiri yofananira ya CRM pamodzi ndi ntchito yanu ya imelo. Izi zimapatsa gulu lanu kuwonekera kwathunthu kwa makasitomala onse popanda kulowetsa deta pamanja.

Inde, nthawi zonse. Njira yolumikizirana ndi LinkedIn imapanga zinthu zambiri maimelo asanabwere imaposa njira imodzi yolumikizirana ndi anthu kudzera mu njira iliyonse yofunika kwambiri - kuchuluka kwa kuvomereza, kuchuluka kwa kutsegulidwa kwa maimelo, kuchuluka kwa mayankho, ndi kusintha kukhala msonkhano. Kusinthaku kumawonjezeka osati kuwonjezera: malo aliwonse olumikizirana omwe afika panthawi yoyenera, amawonjezera malingaliro a omwe akufuna kukuthandizani ndikuwonjezera mwayi woti malo olumikizirana otsatira apereke yankho.

Imelo yosafunikira kwa omwe akufuna ku EU imafuna maziko ovomerezeka a chidwi chogwiritsira ntchito deta yolumikizirana, njira yomveka bwino yochotsera imelo iliyonse, komanso chizindikiritso chowona mtima cha wotumiza. Izi ndi miyezo yaukadaulo yomwe imateteza mbiri yanu ya domain ndi udindo wanu wazamalamulo. Kufikira kwa LinkedIn pansi pa GDPR kumatsatira mfundo zofanana - kufikira kwanu kuyenera kukhala koyenera, kolingana, komanso kolunjika osati kochuluka komanso kosasankha. Pulatifomu ya Konnector imathandizira kufikira kotsatira malamulo mwa kusunga zochitika zomwe anthu akuyang'ana komanso kutengera zizindikiro m'malo motsogozedwa ndi voliyumu komanso kodziyimira pawokha.

Ma sequences ogwira ntchito kwambiri a multichannel amatenga masiku 35 mpaka 40 ndipo amakhala ndi ma touchpoints asanu ndi limodzi mpaka asanu ndi atatu m'njira zonse ziwiri. Ma sequences ocheperapo kuposa awa nthawi zambiri sapatsa kasitomala nthawi yokwanira kuti agwire ntchito pa liwiro lawo. Ma sequences otalikirapo kuposa awa opanda yankho nthawi zambiri amabweretsa phindu lochepa ndipo amatha kuwononga mbiri ya wotumiza pa njira zonse ziwiri. Ngati kasitomala sanagwire ntchito pambuyo pa touchpoint yomaliza, musunthireni ku mndandanda wowunikira ndikuyambiranso ntchito pamene chizindikiro chotsatira cha cholinga chikuwonekera.

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