Zomwe Zikuwonekera pa LinkedIn ndi Momwe Mungazitsatire

Nthawi Yowerenga: 5 mphindi

M'dziko lofulumira la LinkedIn networking and social selling, sikokwanira kungoyika zomwe zili - muyenera kutero. mukudziwa momwe zikuyendera. Ndiko kumene Mawonekedwe a LinkedIn zingathandize.

Koma ndi zotani zomwe zimawonekera pa LinkedIn? Kodi amakhudza bwanji LinkedIn yanu? Ndipo chofunika kwambiri, mungawalondole bwanji kuti mupitilize kuwongolera?
Mubulogu iyi, tifotokoza zonse m'njira yosavuta, yotheka—kuphatikizanso kukuwonetsani momwe Konnector angapangire kukhala kwanu. LinkedIn analytics ngakhale wanzeru.

Kodi Zowoneka pa LinkedIn Ndi Chiyani?

Pakatikati pake, yosindikiza pa LinkedIn zimachitika nthawi iliyonse positi yanu ikuwonekera pazenera la wina.

Ganizirani za mawonekedwe ngati zowonekera:

• Ngati munthu wa 1 adutsa positi yanu = 1 chithunzi.
• Ngati munthu yemweyo akuwona kawiri = 2 zowonera.

Ndikofunika kukumbukira: Mawonekedwe sali ofanana ndi chinkhoswe. Chiwonetsero chimangotsatira kuyang'ana, osati zochita monga kudina, kukonda, kapena kupereka ndemanga.

Mawonekedwe apamwamba amatanthauza kuyang'ana kwambiri pazomwe zili. Ndilo gawo loyamba lofikira mawonekedwe amtundu, utsogoleri wamalingaliro, ndi kupambana pamaneti.

Chifukwa chiyani LinkedIn Impressions Matter

Mwina mukuganiza kuti: Chifukwa chiyani ndiyenera kusamala zowonera ngati sakuyesa chinkhoswe?

Ichi ndichifukwa chake zowonera zili zofunika:

• Kudziwitsa Zamtundu: Anthu sangagwirizane ngati sakuwonani poyamba. Zowonera zimathandizira kupanga chidziwitso chosadziwika.
• Kuyesa Zinthu: Kutsatira zowonera kumawonetsa mtundu wazinthu imagwira chidwi, kukuthandizani kukonza njira yanu.
• Zizindikiro za Algorithm: LinkedIn's algorithm imakonda zomwe zimayambira, zomwe zimatha kufika pachipale chofewa.
• Kukhalapo Kwambiri Kwambiri: Kuwonekera pafupipafupi pazakudya kumapangitsa kuti anthu azikhulupirirana, ngakhale ogwiritsa ntchito sachita nawo nthawi yomweyo.

Mwachidule, kutsatira zowona ndiye maziko kwa kukonza kwanu LinkedIn post performance.

Momwe Mungayang'anire Zowoneka pa LinkedIn (Pamanja)

Nkhani yabwino: LinkedIn imapangitsa kutsata koyambira kukhala kosavuta, mwachindunji kuchokera pazolemba zanu.

Umu ndi momwe mungawapezere:

1. LinkedIn Profile > Ntchito Gawo

• Pitani ku mbiri yanu.
• Pitani ku gawo la "Zochita".
• Dinani "Zolemba."

Apa, muwona kuchuluka kwa zowonera kuwonetsedwa pansi pa positi iliyonse.

2. Post Insights

Mukadina pa positi iliyonse, mumawona mozama:

• Zowonera (kangati positi yanu idawonekera).
• Chinkhoswe ma metrics (zokonda, ndemanga, zogawana).
• Chiwerengero cha anthu owonera (makampani, maudindo a ntchito, malo a omwe adawona positi yanu).

Ovomereza nsonga:
Ngati mwalemba kuchokera patsamba la kampani ya LinkedIn, mudzakhalanso ndi mwayi Company Page Analytics, yomwe imaphatikizapo zambiri zamawonekedwe olemera.

Zochepera pa Buku la LinkedIn Impression Tracking

Ngakhale kutsatira kwawo kwa LinkedIn kuli kothandiza, ndikochepa:

• Palibe dashboard yapakati kuti muwunikire mosavuta zolemba zambiri nthawi imodzi.
• Palibe trendline kusonyeza mmene wanu LinkedIn post performance zimasintha pakapita nthawi. (Ilipo ndi maakaunti a Kampani).
• Palibe zowunikira zokha chifukwa zolemba zina zimakhala ndi zowonera zambiri.

Malangizo 5 Okulitsa Mawonekedwe Anu a LinkedIn

Tsopano kuti mukutsata zanu Mawonekedwe a LinkedIn mogwira, sitepe yotsatira ndikuphunzira momwe mungakulire nthawi zonse. Ziwonetsero sizingochitika mwachisawawa - zimatengera zomwe mumalemba, kusasinthasintha, nthawi, komanso kalembedwe kanu.

Nawa njira zisanu zotsimikiziridwa, zanzeru zowonjezerera zanu LinkedIn post performance ndikuyang'ana zambiri pazomwe zili.

1. Tumizani Mosasintha

LinkedIn's algorithm imakonda omwe amapereka pafupipafupi. Ngati mutazimiririka kwa milungu ingapo ndiyeno n’kutumiza mwachisawawa, kuwoneka kwanu kumasokonekera.

Njira yabwino kwambiri: Yesetsani kutumiza 2-4 pa sabata. Simufunikanso kupanga ma virus nthawi zonse - yang'anani kwambiri kufunika ndi kusasinthasintha.

Malingaliro azinthu zomwe mungasinthe mozungulira:

• Malingaliro amakampani kapena mayendedwe
• Nkhani zaumwini zomwe zili ndi zotengera akatswiri
• Mafunso kapena zisankho zolimbikitsa kukambirana
• Zolemba zolemba kapena maupangiri otsogolera
• Zomwe zidapangidwanso kuchokera ku ma webinars, mabulogu, kapena nkhani zamakalata

Ovomereza nsonga: Konzani zomwe mwalemba pogwiritsa ntchito zida ngati Konnector, kuti musaphonye kagawo-ngakhale masabata otanganidwa.

Werengani zambiri—-> LinkedIn Outreach at Scale: Momwe Mungakhalire Okhazikika Osataya Chibwenzi?

2. Ganizirani pa Zowoneka

Zowoneka bwino zimawonekera kwambiri muzambiri za LinkedIn. Malinga ndi data yamkati ya LinkedIn, zolemba zomwe zili ndi zithunzi zimalandira mpaka 98% ndemanga zina, ndipo mavidiyo amapeza 5x zina zambiri.

Mitundu yazithunzi zomwe mungayesere:

Mwamsanga: Ngati muli ndi nthawi yochepa, sinthaninso zithunzi kuchokera pazowonetsa kapena gwiritsani ntchito zida zaulere zamapangidwe ngati Canva kuti musinthe mfundo zazikulu kukhala zowoneka bwino.

3. Chenjerani ndi Ena Musanatumize komanso Mukamaliza Kutumiza

LinkedIn si njira imodzi yosindikizira-ndi zokambirana ziwiri. Algorithm imayang'anira momwe mumagwira ntchito pamaneti onse, osati kuchuluka kwa momwe mumatumizira.

Izi ndi zomwe mungachite kuti muwongolere mawonekedwe:

• Muzicheza Mphindi 10-15 positi yanu isanayambe komanso ikatha kumalumikizana ndi ena
• Siyani ndemanga zomveka bwino pama posts omwe ali mu niche yanu
• Yankhani ndemanga pazolemba zanu mwachangu kuti chinkhoswe chipitirire
• Tagini anthu ofunikira kapena mtundu muzinthu zanu (pokhapo ngati kuli kofunikira)

Kulumikizana uku kumathandizira kuti mbiri yanu ikhale yowoneka bwino, imathandizira kuti zomwe mumalemba zifike, ndikupanga maubale omwe nthawi zambiri amasinthidwa kukhala otsogolera kapena kutumiza.

4. Gwiritsani Ntchito Ma Hashtag Oyenera

Ma hashtag sikuti amangokongoletsa chabe, amathandizira kuyika zomwe zili m'magulu anu ndikupangitsa kuti zidziwike kupitilira netiweki yanu yomwe ilipo.

Nayi momwe mungawagwiritsire ntchito bwino:

• Gwiritsitsani 3-5 ma hashtag oyenera. Zambiri zitha kuchepetsa kufikira kwanu.
• Gwiritsani ntchito ma tag otakataka (monga #LinkedInTips) ndi niche (mwachitsanzo, #B2BSalesContent).
• Kafukufuku wama hashtag pogwiritsa ntchito tsamba losakira la LinkedIn - onani kuchuluka kwa anthu omwe amatsata hashtag iliyonse.

bonasi: Pangani hashtag yodziwika bwino (mwachitsanzo, #BuiltWithKonnector) kuti mugawane zolemba zanu ndikupangitsa kuti anthu adziwike pakapita nthawi.

5. Yesani ndi akamagwiritsa

Ngati mupitiliza kugwiritsa ntchito mtundu umodzi wokha wazinthu-titi, zolemba-omvera anu akhoza kumvetsera. LinkedIn imapereka mawonekedwe angapo, ndipo kuwasakaniza kumapangitsa kuti chakudya chanu chikhale chatsopano komanso chosangalatsa.

Kuzungulira pakati pa izi kuli ndi maubwino awa: 

• Zosintha: Malingaliro achifupi, opunthwitsa kapena zowunikira (zabwino kuti ziwoneke mwachangu)
• Ma PDF a Carousel: Gwiritsani ntchito zithunzi kuti mufotokoze nkhani ya sitepe ndi sitepe kapena kufotokoza mfundo
• Nkhani za LinkedIn: Zolemba zazitali zomwe zikuwonetsa ulamuliro (ndipo zalembedwa pa Google)
• Mavoti: Pangani chinkhoswe pompopompo komanso zoyambitsa zokambirana zazikulu
• Zosintha zamakanema: Gawani maphunziro, kuseri kwa zochitika, kapena ndemanga

Kuyika anthu ofunikira kapena makampani (popanda spam!) kumatha kukulitsa kufikira kwanu.

Kutsiriza Kwambiri

Kukulitsa zowonera zanu za LinkedIn sikungokhudza "kutumiza zambiri" -ndi pafupi kutumiza mwanzeru. Mwa kuphatikiza kusasinthika ndi kusiyanasiyana, kuchitapo kanthu ndi ma analytics, ndi zowonera ndi zinthu, mutha kukulitsa kwambiri kufikira kwanu ndi kukopa papulatifomu.

Kuti muzitsata zokha zowonera, kuyamikira zomwe zili munzeru, ndi mapu pambuyo pofalitsa uthenga, onani momwe mungachitire Cholumikizira imakuthandizani kuti musinthe zowonera kukhala zotsatira zenizeni.

Kuyika pa LinkedIn osatsata zowonera kuli ngati kuyankhula m'malo opanda kanthu-simudziwa yemwe akumvetsera.
Mwa kumvetsa zomwe zikuwoneka pa LinkedIn, kuyang'ana pamanja LinkedIn analytics, ndi kugwiritsa ntchito zida monga Cholumikizira zanzeru Kutsata malingaliro a LinkedIn, Mutha:

• Pangani mawonekedwe olimba
• Konzani bwino zomwe zili patsamba lanu
• Sinthani zowonera kukhala kuyanjana kopindulitsa

Kumbukirani: Kuwonera kulikonse ndi mwayi wawung'ono. Tsatani, mvetsetsani, ndikusintha kukhala kulumikizana.

Kodi mwakonzeka kuwonjezera ntchito yanu ya LinkedIn positi?
ndi Cholumikizira, smart impression tracking is just the beginning. Explore how you can automate, optimize, and maximize your LinkedIn growth today!