Kufikira pa LinkedIn kokha sikukukula. Kufikira pa LinkedIn kokha sikusintha. Magulu omwe apambana pa LinkedIn sakupikisana ndi magulu ena onse.
Akuyendetsa ma kampeni osakanikirana — komwe makina odziyimira pawokha amasamalira kuchuluka kwa mawu, nthawi, ndi kutsatana, ndipo anthu amasamalira makambirano ofunikadi. Zotsatira zake ndi kufikira anthu komwe kumakula popanda kutaya zenizeni zomwe zimabweretsa mayankho.
Bukuli likufotokoza momwe mungapangire dongosololi. Zoyenera kuchita zokha, zomwe muyenera kusunga pamanja, komwe kugawikana pakati pa ziwirizi kuyenera kuchitika - ndi momwe nsanja ya Konnector imapangidwira kuti iyendetse zonse kuchokera pamalo amodzi.
N’chifukwa chiyani kufalikira kwa anthu osiyanasiyana kumaposa mbali zonse ziwiri?
Nkhani yotsutsana ndi zochita zokha zonse yakhazikika bwino. Ma generic sequences, palibe kuyatsa, palibe chizindikiro, kuchepa kwa mayankho, komanso chiopsezo chowonjezeka cha kuletsa akaunti. Kuchuluka kwa mawu kopanda tanthauzo ndi phokoso.
Koma kufalitsa uthenga pamanja mokwanira kuli ndi malire ake. Munthu wodziwa bwino ntchito ya SDR kapena woyambitsa amene amathera mphindi 90 patsiku pa LinkedIn amatha kuthana ndi mavuto 15 mpaka 20. Si njira yodziwira. Ndi njira yodziwira.
Kufikira anthu osiyanasiyana kumathetsa mavuto onsewa nthawi imodzi.
| njira | mphamvu | Kufooka |
|---|---|---|
| Buku lathunthu | Makambirano enieni komanso apamwamba | Kutha kwa mphindi 15 mpaka 20 patsiku |
| Kwathunthu makina | Kuchuluka kwa anthu ambiri omwe akuyembekezeka | Zachibadwa, kuchuluka kochepa kwa mayankho, chiopsezo cha akaunti pa kuchuluka |
| Hybrid (zokha + bokosi lolowera pamanja) | Sikelo yokhala ndi kufunika kochokera ku chizindikiro, chiweruzo cha anthu pa nthawi zofunika kwambiri | Imafuna dongosolo lomveka bwino — koma Konnector imathetsa vutoli |
Mtundu wosakanizidwa si wogwirizana. Ndi wokwezedwa. Gawo lililonse la kampeni limayendetsedwa ndi njira iliyonse yomwe imachichita bwino - ndipo ziwirizi zimagwira ntchito limodzi osati movutikira.
Lamulo lagolide: sinthani ndondomeko, osati zokambirana
Musanapange kampeni yosakanikirana, tsatirani mfundo imeneyi. Kukonza zinthu zokha ndi komwe kumayenera kuchitika. Anthu ndi komwe kumayenera kuchitika.
Ndondomeko — kuzindikira chizindikiro, kutenthetsa, pempho lolumikizana, uthenga woyamba, zotsatira — zimabwerezabwereza, zimaganizira nthawi, komanso zimadalira mawonekedwe. Makina odzichitira okha amachita izi mosalekeza komanso pamlingo waukulu popanda kutopa. Kukambirana — munthu amene wayankha, wafunsa funso, kapena wasonyeza chidwi chenicheni — kumafuna kuweruza, kuwerenga mawu, komanso nthawi yeniyeni. Apa ndiye munthu ayenera kukhala mumkhalidwe wovuta.
Chosokoneza chomwe chimapangitsa kuti ma kampeni osakanikirana alephereke. Kukonza zokambirana zokha kumabweretsa mayankho a robotic omwe amawononga mtundu. Kuwongolera mndandanda wazinthu pamanja kumabweretsa zopinga zomwe zimapha kukula.
Kupanga kampeni yanu yosakanizidwa: gawo ndi gawo
Gawo 1 — Kuzindikira chizindikiro (chokha)
Kampeni iliyonse yosakanikirana imayamba isanatumizidwe uthenga uliwonse. Gawo loyamba ndi kuzindikira omwe ali ndi chiyembekezo chomwe akuwonetsa cholinga pakali pano.
Ma monitor a Konnector LinkedIn social signals Kudzera mu ICP yanu nthawi yomweyo — amene akulemba nkhani zokhudza mavuto oyenera, kupereka ndemanga pa zomwe zili m'gulu, kulengeza udindo watsopano, kapena kuonera mbiri yanu. Zizindikirozi zikuwonetsa omwe akuyenera kuyikidwa patsogolo kuposa ena onse omwe ali pamndandanda.
Gawo ili ndi lokha lokha. Simukuyenera kuyang'ana ma feed, kutsatira mawu ofunikira, kapena kuwonanso zochitika za mbiri yanu pamanja. Nsanjayi imayang'anira. Mumawona zotsatira zake.
Gawo 2 — Kudzilimbitsa thupi (komwe kumachitika zokha ndi chilolezo cha anthu)
Pempho lililonse lolumikizana lisanatulutsidwe, Konnector imayendetsa njira yokonzekera pa munthu aliyense amene akufuna kulumikizidwa. Mawonedwe a mbiri yake. Zokonda za positi. Ndemanga za AI zomwe zalembedwa kutengera zomwe zili mu positi yawo.
Cholembedwa chilichonse cha ndemanga chimakhala pamzere wovomerezeka ndi anthu chisanatumizidwe. Mumawerenga. Mumasintha ngati pakufunika. Mumavomereza. Palibe chomwe chimatuluka pansi pa dzina lanu popanda kusaina kwanu.
Uwu ndi gawo lomwe magulu ambiri amalinyalanyaza — ndipo kulumpha ndi chifukwa chake zopempha zawo zolumikizirana zimakhala zozizira ngakhale pamene cholemberacho chapangidwa mwamakonda. Kulimbitsa thupi nthawi zonse kumawonjezera kuvomereza kulumikizana ndi 50%. Makina odzichitira okha ndi omwe amasamalira kupeza ndi kulowetsa zinthu. Munthu ndiye amasamalira chipata chabwino.
Gawo 3 — Pempho lolumikizira ndi uthenga woyamba (wokha ndi ma tempuleti ovomerezeka ndi anthu)
Kukonza zinthu kukatha, Konnector imatumiza pempho lolumikizana ndi kalata yolembedwa ndi munthu payekha yosonyeza chizindikiro chomwe chinayambitsa kufalikira kwa uthengawo. Uthenga woyamba ukalandiridwa, umayambika — womwe umakhala mozungulira nkhani yomweyi, kufunsa funso limodzi lokha, osapereka mawu.
Chidziwitso cholumikizirana ndi uthenga woyamba zonse zimalembedwa ndi AI kutengera zomwe woyembekezerayo akuchita ndipo zimavomerezedwa ndi munthu asanawonjezeredwe ku kampeniyo. Makina odziyimira pawokha amayaka panthawi yoyenera. Uthengawu unalembedwa ndi munthu amene anawerenga zomwe woyembekezerayo adalemba.
Gawo 4 — Kutsata ndondomeko (nzeru zokha kudzera mu logic ya if/then)
Ngati uthenga woyamba sunayankhidwe, ndondomekoyi imasintha malinga ndi zomwe woyembekezerayo akuchita - osati zomwe kalendala yokhazikika imaganiza kuti adzachita.
Magulu Anzeru a Konnector kutsogolera aliyense amene akufuna kupita patsogolo kudzera m'njira yosiyana kutengera khalidwe lake.
| Zochita za chiyembekezo | Yankho lokha | Nthawi |
|---|---|---|
| Yalandiridwa, palibe yankho ku uthenga woyamba | Kutsatira kufotokozera za kulumikizana — ngodya yatsopano | Tsiku 5 kupita ku 7 |
| Mbiri yanga yaonedwa atalandira uthenga | Kutsatira koyambitsidwa ndi chizindikiro — zindikirani chidwi | Pakati pa maola a 24 |
| Nkhani yatsopano yofalitsidwa ndi prospect | Bwezerani ndemanga, kenako tsatirani ndondomeko yatsopano | Mkati mwa maola 48 kuchokera pamene uthenga watumizidwa |
| Palibe kuvomereza patatha masiku 20 | Pempho lodzichotsera lokha — njira yopitira ku imelo kapena InMail | tsiku 20 |
| Yankho lalandiridwa nthawi iliyonse | Kuyimitsa kwa sequence — kwawonetsedwa kuti anthu ayankhe | Zichitike |
Mzere womaliza ndi wofunikira kwambiri. Munthu akangoyankha, zochita zokha zimasiya kugwira ntchito. Munthu amayamba kulamulira.
Gawo 5 — Bokosi lolowera lamanja (lomwe ndi la munthu)
Apa ndi pomwe kampeni imasiya kukhala nkhani yotsatizana ndipo imayamba kukhala nkhani yokambirana. Yankho lililonse liyenera kuyankhidwa ndi munthu. Si chitsanzo. Si njira yotsatirira. Yankho lenileni lochokera kwa munthu weniweni amene wawerenga zomwe woyembekezerayo wanena ndipo akuyankha mwachindunji.
Bokosi lolowera la Konnector limawonetsa mayankho onse m'ma kampeni omwe akugwira ntchito pamalo amodzi. Mutha kuwona mndandanda wodziyimira pawokha womwe wabweretsa yankho, gawo lomwe woyembekezerayo ali, ndi mbiri yonse ya zokambirana - kotero nkhaniyo siitayika mukayamba kugwiritsa ntchito makina odziyimira pawokha.
Ichi ndi chowongolera chomwe chimasintha dongosolo loyendetsedwa bwino kukhala payipi. Makina odzichitira okha ndi omwe adakupatsani yankho. Momwe mumayankhira pa izi zimatsimikizira ngati idzakhala msonkhano.
Ndondomeko ya tsiku ndi tsiku ya mphindi 20 ya kampeni yosakanikirana
Kampeni yosakanikirana yomwe ikuchitika pa Konnector sikutanthauza maola ambiri ogwirira ntchito tsiku lililonse. Ndondomeko yogwira mtima kwambiri imatenga mphindi 15 mpaka 20 ndipo ikutsatira masitepe anayi motsatizana.
- Yang'anani chizindikiro cha uthenga (mphindi 3 mpaka 4): Unikani omwe ali ndi mwayi mu ICP yanu omwe akuwonetsa zochitika zatsopano. Ikani patsogolo omwe ali ndi zizindikiro zamphamvu kapena zowunjikana kuti mukonzekere nthawi yomweyo.
- Vomerezani zolemba za ndemanga (mphindi 5 mpaka 6): Unikani ndemanga zolembedwa ndi AI zomwe zili pamzere wanu wovomerezeka. Sinthani komwe kukufunika. Vomerezani zomwe zakonzeka. Tayani zilizonse zomwe sizikugwirizana.
- Unikani bokosi lolowera logwirizana (mphindi 5 mpaka 6): Chongani kuti ndi ma sequence ati omwe alandira mayankho okha. Yankhani zokambirana zomwe zimafuna munthu — makamaka, mwanzeru, m'mawu anuanu.
- Onani thanzi la kampeni (mphindi 3 mpaka 4): Chiŵerengero chovomerezeka, chiŵerengero cha mayankho, ndi ma sequence aliwonse omwe akufunika kusinthidwa. Onetsani chizindikiro chilichonse chomwe chikuwoneka ngati chikukwera pansi pa cholinga.
Zina zonse zimayenda pamene mukugwira ntchito zina. Kutenthetsa moto. Zopempha zolumikizira zimatuluka. Zotsatira zimasintha malinga ndi momwe zinthu zilili. CRM imasintha. Paipi imadzaza.
Kumene misonkhano yambiri yosakanizidwa imachitikira
Njira zolephera mu hybrid access ndizofanana. Ambiri mwa iwo ndi mavuto opatsirana.
| Malo olephera | Cholakwika ndi chiyani? | Momwe mungakonzekere |
|---|---|---|
| Mayankho sanatchulidwe munthawi yake | Makina odziyimira okha amapitiliza kugwira ntchito pambuyo poti wofufuza wayankha | Bokosi lolowera limodzi lokhala ndi kuyimitsa nthawi yomweyo poyankha |
| Mayankho a anthu amamveka ngati ma tempuleti | Oyimba amakopera ndi kuyika m'malo mochita zomwe zanenedwadi | Mbiri yonse ya zokambirana ikuwoneka mu bokosi la makalata — nkhani imapezeka nthawi zonse |
| Palibe chizindikiro cha chizindikiro musanayambe kuyendetsedwa | Ma kampeni akuukira mndandanda wosasinthika popanda kuyika nthawi yolondola | Kuzindikira chizindikiro ngati gawo loyamba — si njira yowonjezera yosankha |
| Ndemanga zatumizidwa popanda ndemanga | Ndemanga zosamveka bwino kapena zosafunikira zimawononga kampani isanayambe kufalitsa uthenga kwa anthu | Mzere wovomerezeka ndi anthu pa chilichonse cholembedwa pa ndemanga |
| Kuwongolera makalata olowera pamanja pazida zosiyanasiyana | Mayankho asowa chifukwa afalikira pa nsanja zosiyanasiyana | Mayankho onse a kampeni adawonekera mu bokosi la mauthenga la Konnector logwirizana |
Kulephera kulikonse komwe kwatchulidwa pamwambapa kuli ndi chifukwa chomwecho. Kugawikana pakati pa zochita zokha ndi anthu sikunapangidwe — kunaganiziridwa. Kampeni yosakanikirana yokonzedwa bwino imapangitsa kuti kufalitsa nkhaniyo kukhale komveka bwino, koonekera, komanso kosatheka kuphonya.
Zimene Konnector akuwonjezera ku kampeni yosakanikirana
Gawo lililonse la kampeni yosakanikirana limalumikizana ndi mawonekedwe a Konnector.
- Luntha la Zizindikiro za Anthu imawonetsa anthu omwe ali ndi chidwi chachikulu cha ICP kuchokera ku zochitika za LinkedIn — kotero kampeniyo imayambira pa umboni, osati kutumiza kunja kosasinthika.
- Mapepala olembera ndemanga othandizidwa ndi AI ovomerezedwa ndi anthu kukonzekeretsa anthu omwe akufuna kutchuka kwambiri popanda kutaya zenizeni zomwe zimapangitsa kuti ndemanga zikhale zoyenera kuperekedwa.
- Ma Smart Sequences okhala ndi logic ya ngati/kenako tsatirani chitsanzo cha munthu aliyense amene akufuna kusankhidwa malinga ndi khalidwe lake — kotero kuti kutsatira kulikonse kumagwirizana ndi zomwe munthuyo anachitadi, osati zomwe kalendala inkaganiza.
- Bokosi lokhala logwirizana imayika chizindikiro pa yankho lililonse ndikuyimitsa nthawi yomweyo - kotero kuti munthu atenge ulamuliro wake kukhala woyera, wodziwa zambiri, komanso wosachedwa.
- Kuphatikiza kwa Native CRM ndi HubSpot ndi Salesforce zimasunga malo aliwonse olumikizirana — odzichitira okha komanso ogwiritsira ntchito pamanja — akuwoneka m'mbiri yomweyo. Kupereka kwathunthu kuyambira chizindikiro choyamba mpaka mgwirizano wotsekedwa.
Ngati mukufuna kuona momwe kampeni yosakanikirana imayenderana ndi ICP yanu yeniyeni ndi gulu lanu, buku buku ndipo tidzayendamo limodzi. Kapena Lowani ndipo yendetsani kampeni yanu yoyamba ya hybrid lero.
Kuwerenga kwina
- Njira Yopezera Anthu Omwe Amagwiritsa Ntchito LinkedIn Tsiku ndi Tsiku kwa Oyambitsa Pogwiritsa Ntchito Konnector
- Ma Smart Sequences: LinkedIn Automation yokhala ndi If/Then Logic
- Kumvetsetsa LinkedIn Social Signals ndi Konnector
- Momwe Mungagwiritsire Ntchito ChatGPT ndi Konnector Kuti Mupezere Uthenga Wabwino wa LinkedIn
- Ndondomeko Yofikira Anthu ku LinkedIn ya B2B: Zimene Zikugwira Ntchito Tsopano
- Momwe Mungagwiritsire Ntchito LinkedIn Automation Moyenera ndi Konnector
11x Kufikira Kwanu kwa LinkedIn Ndi
Automation ndi Gen AI
Gwiritsirani ntchito mphamvu za LinkedIn Automation ndi Gen AI kuti mukulitse kufikira kwanu kuposa kale. Phatikizani masauzande otsogolera mlungu uliwonse ndi ndemanga zoyendetsedwa ndi AI ndi makampeni omwe mukufuna - zonse kuchokera pa nsanja imodzi ya lead-gen powerhouse.
Mafunso Ofunsidwa Kawirikawiri
Kufikira anthu pa LinkedIn kumaphatikiza zochita zokha ndi zochita za anthu. Zochita zokha zimagwira ntchito mobwerezabwereza monga kuyang'anira zizindikiro, kuchita zinthu zolimbitsa thupi, kupempha kulumikizana, ndi kutsatira, pomwe anthu amalowa m'malo mwa munthu amene akufuna kukuthandizani. Njira imeneyi imathandiza magulu kukulitsa ntchito zawo popanda kuwononga nthawi yosintha zinthu kukhala zaumwini.
Kufikira anthu pa intaneti kokha kumatha kupanga mawu ambiri koma nthawi zambiri kumakhala kopanda tanthauzo komanso kolondola, zomwe zimapangitsa kuti mayankho achepe. Kufikira anthu pa intaneti pogwiritsa ntchito makina kuti agwire bwino ntchito komanso kuti zokambirana za anthu zikhale zovuta, zomwe zimapangitsa kuti anthu azilankhulana bwino komanso kuti anthu azilankhulana bwino.
Anthu abwino kwambiri pa ntchito yodziyimira pawokha ndi kuzindikira anthu omwe akufuna kukuthandizani, kuyang'anira zizindikiro za anthu, kuona mbiri yanu, kuchita zinthu zolimbitsa thupi, kupempha kulumikizana, kukonza nthawi yogwirira ntchito, ndi kutsata ndondomeko ya kampeni. Kukambirana za anthu omwe akufuna kukuthandizani komanso kumanga ubale wanu kuyenera kukhala kotsogozedwa ndi anthu.
Kuperekana kuyenera kuchitika nthawi yomweyo pamene wofunsirayo ayankha, afunsa funso, akusonyeza chidwi, kapena achita zinthu m'njira yothandiza. Pamenepo, automation iyenera kuyima ndipo munthu ayenera kuyendetsa bwino zokambiranazo.
Zizindikiro za pa intaneti za LinkedIn zimathandiza kuzindikira anthu omwe akutenga nawo mbali pa nkhani zofunika, kusintha maudindo, kuyika zomwe zili patsamba lanu, kapena kulumikizana ndi mbiri yanu. Kulankhulana ndi anthu ena pamene zizindikirozi zikuwonekera kumawonjezera mwayi wolandiridwa ndi kuyankhidwa.
Bokosi lolowera limodzi limabweretsa zokambirana zonse za LinkedIn, mayankho, ndi zochitika za kampeni pamalo amodzi. Limalola magulu ogulitsa kuyankha mwachangu, kusunga zomwe zikuchitika, ndikuletsa omwe akufuna kutsatsa kuti anyalanyazidwe.
Magulu ambiri amatha kuyendetsa kampeni yolumikizirana anthu m'mphindi 15-20 patsiku poyang'ana zizindikiro za anthu, kuvomereza zolemba za ndemanga, kuyankha mayankho, ndikuwona momwe kampeniyo imagwirira ntchito.
Inde, ikagwiritsidwa ntchito moyenera. Safe LinkedIn automation imayang'ana kwambiri pa zochita zofanana ndi za anthu, mauthenga omwe amaperekedwa kwa anthu, kulimbitsa ubale, komanso machitidwe otsatira khalidwe. Kupewa njira zopezera mauthenga osafunikira kumathandiza kuchepetsa zoopsa za akaunti.
Ma Smart Sequences amagwiritsa ntchito njira yokhazikika yolumikizirana ndi anthu pogwiritsa ntchito njira yolumikizirana ndi anthu. Mwachitsanzo, kutsatira kungasinthe kutengera ngati munthu amene akufuna kulumikizidwa avomereza pempho la kulumikizana, kuwona mbiri yake, kutumiza zinthu zatsopano, kapena kuyankha uthenga.
Konnector imaphatikiza Social Signals Intelligence, kulemba ndemanga kothandizidwa ndi AI, Smart Sequences, bokosi lolowera limodzi, ndi kuphatikiza kwa CRM kukhala nsanja imodzi. Izi zimathandiza magulu kuti azigwira ntchito zolumikizirana ndi anthu ena pomwe akusunga ulamuliro wa anthu pazokambirana zofunika.
