Kugawa kwa Round-Robin Lead: Kukulitsa Zotsatira za Gulu Lanu la SDR

Nthawi Yowerenga: 8 mphindi

Funsani manejala aliyense wa SDR kuti vuto lalikulu ndi chiyani, ndipo yankho lake nthawi zambiri silikhala loti anthu ambiri alandire thandizo. Ndi kugawa kosalingana kwa iwo. Oimira ena akumira mu zotsatira pomwe ena akuyembekezera kuti munthu wina abwere. Maakaunti angapo amakhudzidwa katatu pa sabata. Ena amakhala osakhudzidwa chifukwa palibe amene adasankhidwa kuti agwire ntchito.

Kugawa kwa ma lead ozungulira kulipo kuti kuthetse vutoli — ndipo kukakhazikitsidwa bwino, sikungothetsa vuto la equity. Kumatsegula kusintha koyezeka mu SDR output, liwiro la mapaipi, ndi mtundu wa deta yomwe gulu lanu limapanga kuchokera ku kampeni iliyonse.

Bukuli likufotokoza tanthauzo la kugawa kwa round-robin, chifukwa chake kumapambana ntchito yogawa pamanja, komanso momwe nsanja ya Konnector imathandizira izi ngati gawo la pulogalamu yayikulu. LinkedIn automation ndi njira yolumikizirana ndi anthu.

 

Kodi kugawa kwa lead yozungulira-robin n'chiyani?

Kugawa kwa ma lead ozungulira ndi njira yodzipangira okha ma lead obwera ku ma SDR motsatizana — Rep A amapeza lead yoyamba, Rep B amapeza yachiwiri, Rep C amapeza yachitatu, kenako kuzungulirako kumabwereza. Rep aliyense amalandira gawo lofanana la kuchuluka kwa ma lead onse pakapita nthawi, mosasamala kanthu kuti ma lead amenewo afika liti kapena omwe ali pa intaneti akabwera.

M'machitidwe, magulu ambiri amawonjezera mfundo zina pamwamba pa kusinthana koyambira - kugawa kulemera kwa osewera malinga ndi mphamvu ya oimira, malo, udindo, kapena ukatswiri. Koma mfundo yaikulu imakhalabe yomweyo: otsogolera amapatsidwa okha, mofanana, komanso popanda kufunikira manejala kuti apange zisankho zogawa pamanja nthawi iliyonse yomwe wopeza watsopano alowa munjira.

Njira ina - ntchito yopatsidwa ndi manja, yoperekedwa ndi woyamba kufika, kapena yosasankhidwa mwalamulo - nthawi zonse imabweretsa zotsatira zoyipa kwambiri. Sikuti chifukwa chakuti zisankho za ntchito za munthu payekha ndizolakwika, koma chifukwa chakuti njirayo siikukula ndipo kusalingana kumawonjezeka pakapita nthawi m'njira zomwe zimawononga magwiridwe antchito a woimira komanso khalidwe la njira yoyendetsera ntchito.

Chifukwa chiyani kugawa kwa lead kosagwirizana kumapha pang'onopang'ono magwiridwe antchito a SDR?

Zotsatira za kugawa bwino kwa ma lead sizimachitika kawirikawiri. Sizimawoneka ngati chochitika chimodzi cholephera. Zimawoneka ngati kuchedwetsa pang'onopang'ono komanso kosalekeza kwa magwiridwe antchito a timu komwe ndikosavuta kulakwitsa chifukwa cha luso la woyimira, khalidwe la ma lead, kapena momwe msika ulili.

Umu ndi momwe zimaonekera:

• Kutsika kwa liwiro kupita ku lead. Pamene ma leads akhala opanda ntchito akudikira kuti manejala awapatse ntchito, nthawi yopezera anthu ogwira ntchito mwachangu imatsekedwa. Zizindikiro za pa intaneti za LinkedIn zimakhala ndi nthawi yochepa yogwiritsira ntchito — munthu amene walemba nkhani yokhudza vuto masiku atatu apitawo sakulandira bwino kuposa amene walemba nkhaniyo m'mawa uno. Ola lililonse la kuchedwa kwa kugawa ndalama ndi kuchepa kwa khalidwe la lead.
• Ntchito za rep zimasiyana. Popanda dongosolo lolimbikitsa chilungamo, oimira akuluakulu kapena oimba ambiri okweza mawu nthawi zambiri amasonkhanitsa ma lead ambiri kuposa omwe angathe kuchita pomwe oimira atsopano sagwiritsidwa ntchito mokwanira. Zotsatira zonse ziwiri zimakhala zoyipa: oimba ambiri amaletsa kusintha kwa zinthu, oimba osagwiritsidwa ntchito mokwanira amataya mphamvu ndi chidaliro.
• Deta ya magwiridwe antchito imakhala phokoso. Pamene ma rep osiyanasiyana akugwira ntchito mosiyanasiyana, makhalidwe osiyanasiyana, ndi mitundu yosiyanasiyana ya ma lead, ziwerengero zanu zosinthira sizingakhale muyeso wodalirika wa luso la rep kapena mphamvu yofikira anthu. Simungathe mobwerezabwereza pa zomwe simungathe kuyeza molondola.
• Mipata yophimba imaonekera. Ma lead operekedwa ndi manja amapereka malo osawoneka bwino — maakaunti omwe adaperekedwa kwa woimira yemwe adapita kutchuthi, omwe akufuna kusamukira pakati pa madera, kapena ma lead omwe adagwa chifukwa oimira awiri onse adaganiza kuti winayo ndiye adawatenga.

Chikwama cha robin yozungulira yokha pamlingo waukulu

Makina ozungulira okha amathetsa vuto la equity pamlingo wa kapangidwe kake. Koma phindu lake lenileni kwa magulu a SDR omwe akutsogolera LinkedIn automation Zotsatira zake zili mu zomwe zimathandiza kuti anthu azitha kupeza deta yofanana, yoyezeka, komanso yofanana pakati pa woimira aliyense mu timuyi.

Pamene ma lead agawidwa mofanana, mutha kuyamba kufananiza zenizeni. Woyimira A ndi Woyimira B akugwira ntchito mofanana ndi ma lead abwino ochokera m'magulu ofanana a ICP. Ngati kuchuluka kwa mayankho awo kukusiyana, zimenezo zimakuuzani zenizeni zokhudza mauthenga awo kapena njira yawo yolumikizirana. Ngati kuchuluka kwa kuvomereza kwa woyimira m'modzi kwatsika, mutha kufufuza popanda kudabwa ngati khalidwe la woyimira linali losiyana poyamba.

Njira yolumikizirana iyi — kugawa komwe kumapanga deta yoyera, kupanga deta yoyera — ndi komwe magulu a SDR amawonjezera kusintha kwawo pakapita nthawi. Ndipo ndi komwe kulumikizana ndi Konnector kumakhala kolunjika. Dashboard yotsatirira ya Konnector imapatsa woimira aliyense mawonekedwe a momwe kampeni yawo imagwirira ntchito, ndipo dashboard yokulirapo imapatsa oyang'anira mawonekedwe ozungulira a zotsatira, kuchuluka kwa mayankho, ndi zopereka zapaipi. Kugawa kozungulira ndikofunikira kuti detayo ikhale ndi tanthauzo lililonse.

Kodi mungakonze bwanji kugawa kwa round-robin kwa gulu lofikira anthu la LinkedIn?

Kukhazikitsa gulu la LinkedIn-first SDR n'kosiyana pang'ono ndi kukhazikitsa gulu logwiritsa ntchito imelo kapena foni, chifukwa LinkedIn ili ndi malire a zochita pa akaunti iliyonse zomwe ziyenera kulemekezedwa. Mfundo yogawa iyenera kufotokozera zomwe akaunti ya woimira aliyense ingathe kuchita bwino, osati momwe kalendala yawo imaonekera.

Gawo 1: Fotokozani mphamvu yanu yotsogolera pa woimira aliyense

Musanagawire anthu omwe akutsogolera, khalani ndi mwayi wokwanira woimira aliyense tsiku ndi tsiku komanso sabata iliyonse kutengera malire a LinkedIn komanso kapangidwe ka gulu lanu. Woimira yemwe akugwiritsa ntchito njira ya LinkedIn ya masitepe asanu ndi limodzi yomwe imaphatikizapo ndemanga zokonzekera, pempho lolumikizana, ndi mauthenga otsatira akhoza kuthana ndi makasitomala atsopano 15 mpaka 25 patsiku popanda kukankhira akaunti yawo m'malo oletsedwa. Ili ndiye malire anu pamlingo wa omwe akutsogolera, ndipo mfundo yozungulira iyenera kulemekeza.

Gawo 2: Gawani magawo musanazungulire

Robini yozungulira yoyera — kuzungulira komweko kwa lead iliyonse mosasamala kanthu za mtundu wake — imagwira ntchito pang'ono. Pazochuluka zazikulu, robini yozungulira yolemera yomwe imagawa patsogolo malinga ndi ICP, malo, kapena mzere wazinthu isanazungulire mkati mwa gawo lililonse imapanga zotsatira zabwino. Maakaunti amakampani amapita kwa oimira anu odziwa bwino ntchito. Otsogolera a SMB amazungulira mofanana pagulu lonse. Oyimira enieni amapita kwa oimira omwe ali ndi chidziwitso choyenera chamakampani.

Konnector imathandizira izi kudzera mu luso lake logawa ma lead segment ndi kusefa — mutha kuchotsa ma lead kuchokera ku LinkedIn search, groups, events, kapena Sales Navigator lists zomwe zagawidwa kale malinga ndi zomwe mumakonda, kenako muziwapereka ku ma rep campaign enaake osati gulu limodzi logawana.

Gawo 3: Khazikitsani zolinga zofulumira ku ntchito

Nthawi pakati pa munthu amene akutsogolera ntchito kulowa mu payipi yanu ndi kupatsidwa ntchito kwa woimira iyenera kukhala yochepa monga momwe dongosolo lanu likuloleza. Kwa anthu amene akutsogolera ntchito pogwiritsa ntchito zizindikiro — omwe angolemba kumene za vuto loyenera kapena kulengeza ntchito yatsopano — ntchitoyo iyenera kuchitika mkati mwa maola ochepa, osati masiku angapo. Kuzungulira kozungulira kokha kumapangitsa izi kukhala zotheka chifukwa palibe vuto lililonse pagawo logawa ntchito.

Gawo 4: Konzani ma buffers okhala ndi mphamvu

Kuzungulira popanda kudziwa mphamvu kumabweretsa vuto lofanana: makina odziyimira pawokha omwe amapereka malangizo kwa oimira omwe ali ndi malire otumizira a LinkedIn kapena opitilira malire awo otumizira, zomwe zimapangitsa kuti anthu azitha kufikira pamizere yomwe imachedwetsa kapena kuyambitsa zoletsa. Pangani buffer - siyani kugawa kwa woimira aliyense amene wafika pa 85% ya mphamvu zawo za sabata, ndikugawanso kuchuluka kwa oimira omwe ali ndi mutu womwe ulipo.

Round-robin ndi LinkedIn automation: komwe amalumikizana

Kwa magulu a SDR omwe amagwiritsa ntchito Konnector, kugawa kwa lead yozungulira kumalumikizana mwachindunji ndi LinkedIn automation mayendedwe a ntchito pamlingo wa kampeni. Ma leads amachokera ku magwero a LinkedIn — zotsatira zakusaka, mamembala amagulu, omwe apezeka pazochitika, mndandanda wa Sales Navigator — amagawidwa motsatira njira za ICP, ndipo amaperekedwa ku kampeni ya oimira payekha pomwe njira yolumikizirana ya woimira aliyense imachokera ku akaunti yawo ya LinkedIn yokhala ndi gawo lake lokhalokha komanso mayendedwe a zochita.

Kapangidwe kameneka kamathetsa mavuto awiri nthawi imodzi. Kumagawa ma lead mofanana mu gulu lonse, ndipo kumaonetsetsa kuti mtsogoleri aliyense amakhudzidwa ndi woimira m'modzi kudzera mu akaunti imodzi ya LinkedIn - kuchotsa vuto lobwerezabwereza lomwe limawononga zonse zomwe munthu akuyembekezera komanso thanzi la akaunti pamene oimira angapo mosadziwa afika pa munthu m'modzi.

Kutsata kwa Konnector payekhapayekha kumapatsa SDR iliyonse kuwonekera bwino munjira yakeyake — omwe ali ndi mwayi ali mu gawo liti, mauthenga ati omwe atumizidwa ndi kuwerengedwa, omwe akuyenera kutsatiridwa, komanso momwe kuvomereza kwawo ndi mayankho awo kumaonekera nthawi yeniyeni. Oyang'anira amawona deta yomweyi pamlingo wa gulu kudzera pa dashboard yokulirapo, ndi kusanthula kwa oimira omwe akuwonetsa momwe ntchito ikuyendera komwe kumapangitsa kuti kuphunzitsa magwiridwe antchito kukhale kwapadera osati nkhani wamba.

Miyeso ya magwiridwe antchito yomwe round-robin imapangitsa kuti ikhale yotheka

Miyeso	Popanda robin wozungulira	Ndi robin wozungulira	Chifukwa chake ndizofunika
Liwiro-kupita-kutsogolera	Zosinthika — zimadalira kupezeka kwa manejala	Kugawa kokhazikika — kokhazikika polowera	Kugawa mwachangu kumasunga khalidwe la lead ndi kufunika kwa chizindikiro
Kugawana kwa ogwira ntchito ndi Employment Equity	Zimasinthasintha pakapita nthawi popanda kuyang'aniridwa mwachangu	Kusungidwa kokha ndi njira yozungulira	Ngakhale ntchito zambiri zimapanga deta yofanana ya magwiridwe antchito
Kuyerekeza kwa kuchuluka kwa kuvomereza	Phokoso — losokonezeka ndi kusiyana kwa mtundu wa lead	Oyera — oimira odzipereka amagwira ntchito mofanana ndi magulu otsogolera	Imalola kufananiza koyenera kwa magwiridwe antchito a rep-to-rep
Kuyerekeza kwa mayankho	Phokoso — n'zovuta kusiyanitsa mauthenga ndi zotsatira za voliyumu	Ukhondo — kuchuluka ndi khalidwe zimayendetsedwa bwino	Zimapangitsa kuti mayeso a mauthenga ndi zisankho zophunzitsira zikhale zodalirika
Mipata yophimba	Ntchito yamanja yodziwika bwino imabweretsa malo osawoneka bwino	Zosowa — ntchito yodzipangira yokha yokhala ndi ma buffers otha kugwira ntchito	Amachepetsa ma lead otayika komanso otsatira omwe sanathe
Thanzi la akaunti ya LinkedIn	Kusasinthasintha — kumadalira udindo wa woimira	Kuyang'aniridwa — kugawa kumalemekeza malire a akaunti iliyonse	Zimaletsa zoletsa ndipo zimapangitsa kuti anthu ambiri azitha kufikira anthu mosavuta

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Zolakwika zomwe zimachitika kawirikawiri pakugawa kwa ma lead a SDR - ndi momwe mungapewere

Kuona kuti ma lead onse ndi ofanana pazifukwa zogawa

Si ma lead onse omwe akugwirizana ndi zomwe mukufuna pa ICP omwe ali pagawo lomwelo la cholinga. Munthu amene akufuna kutsatsa malonda dzulo ndi wosiyana ndi amene adatsatsa malonda anu milungu isanu ndi umodzi yapitayo ndipo sanawonetse ntchito iliyonse posachedwapa. Kuwagawa kudzera mu kuzungulira komweko kwa round-robin kumawononga ma lead ambiri omwe ali kale ndi mphamvu zambiri ndipo sikuika patsogolo makasitomala omwe akufuna kutsatsa malonda omwe akufunika kuchitapo kanthu mwachangu.

Linganizani ma lead anu asanayambe kusinthasintha. Zizindikiro zamphamvu — maudindo atsopano, zolemba zomveka bwino zokhudza zovuta zoyenera, kugwira ntchito mwakhama ndi zomwe zili m'magulu — ziyenera kulowa pamzere wofunikira womwe umagawidwa nthawi yomweyo. Ma lead ofanana ndi ICP amalowa mu kusinthasintha kokhazikika. Awiriwa sayenera kupikisana pa malo omwewo ogawa.

Kunyalanyaza malire a akaunti ya LinkedIn mu ndondomeko yogawa

Dongosolo lozungulira lomwe limagawa ma lead atsopano 50 patsiku kwa obwereza asanu aliwonse si njira yowonjezereka - ndi choletsa chomwe chikuyembekezera kuchitika. Lead yatsopano iliyonse yoperekedwa kwa woyimira ikuyimira malo angapo olumikizirana mtsogolo mu akaunti yawo ya LinkedIn. Kukonzekera kuthekera kwa ntchito kwa LinkedIn automation ayenera kuganizira za ntchito yonse yotsatizana, osati ntchito yoyamba yokha.

Kuyesa zinthu zolakwika

Cholakwika chofala kwambiri pambuyo pa round-robin ndikupitiriza kuyeza magwiridwe antchito a rep ndi voliyumu ya lead m'malo mosintha pa gawo lililonse la sequence. Round-robin imapanga kugawa kofanana komwe kumapangitsa kuti ziwerengero za kusintha kwa sitepe ndi sitepe zikhale zomveka. Ngati mukupatsabe voliyumu osati khalidwe la pipeline, simukupeza phindu la zomwe dongosolo limalola.

Momwe Konnector imathandizira zotsatira za gulu la SDR pamlingo waukulu

Konnector idapangidwa kuti igwire ntchito yolumikizira anthu ambiri komanso maakaunti ambiri ku LinkedIn komwe kugawa anthu onse kumagwira ntchito. Pulatifomuyi imathandizira kuchotsa ma lead kuchokera ku magwero a LinkedIn pamlingo wofanana — mpaka ma lead 2,500 mu kuchotsa kamodzi — ndi magawo otsatira njira ya ICP. Ma lead amenewo amatha kugawidwa m'makampeni osiyanasiyana, iliyonse imachokera ku akaunti yake ya LinkedIn yokhala ndi deta yosiyana ya nthawi, malire otetezeka a zochita, komanso kutsatira magwiridwe antchito payekha.

Zotsatira zake ndi gulu la SDR komwe woimira aliyense akugwira ntchito yoyera komanso yolungama, malo aliwonse olumikizirana amatsatiridwa ndikuwoneka mu kusanthula kwa kampeni, ndipo akaunti iliyonse imatetezedwa ku zoopsa zomwe zimabwera chifukwa cha kuchuluka kosayendetsedwa bwino. Oyang'anira anu amawononga nthawi yochepa pazisankho zogawa ndi nthawi yochulukirapo pantchito yophunzitsa ndi njira zomwe zimasuntha chiwerengerocho.

Mukufuna kuona momwe izi zimagwirira ntchito pa kukula ndi kapangidwe ka gulu lanu? Sungitsani chizindikiro ndipo tidzakambirana za kugawa kwa atsogoleri ndi kukhazikitsa kampeni pamodzi. Kapena Lowani ndipo yambani kupanga kampeni yanu yoyamba ya anthu ambiri lero.

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