Malangizo ambiri okhudza kufalitsa uthenga pa LinkedIn amalembedwa ndi anthu omwe sanachitepo kanthu posachedwapa. Ndi a pamwamba. Amakuuzani kuti "musinthe mauthenga anu kukhala achinsinsi" ndi "kuwonjezera phindu" popanda kufotokoza tanthauzo lake pamene mukuyang'anira anthu 300 omwe akufuna kutsatsa ndipo muyenera kupeza nambala yolondola pofika Lachisanu.
Bukuli ndi losiyana. Zimamangidwa mozungulira mavuto enieni omwe ma SDR, oyambitsa, ndi magulu ogulitsa amakumana nawo akamayesa kukula. Kufikira kwa LinkedIn popanda kutaya khalidwe lomwe limabweretsa mayankho. Ndipo ikufotokoza — pang'onopang'ono — momwe dongosolo loyendetsedwa ndi chizindikiro, lowunikidwa ndi anthu limathetsera vuto lililonse.
Mavuto enieni omwe ali kumbuyo kwa LinkedIn kufika pamlingo waukulu
Tisanayambe njira zopewera mavuto, ndi bwino kutchula chomwe chikuwonongeka. Zizindikiro zake - kuchuluka kwa mayankho otsika, maakaunti ochepa, kutsata konyalanyazidwa - nthawi zambiri zimakhala zotsatira za zifukwa zochepa.
Mitengo ya mayankho ikutsika - ndipo kuchuluka sikukukonza
Zaka zingapo zapitazo, uthenga wa LinkedIn wolunjika bwino ukanatha kubweretsa mayankho a 10 mpaka 15%. Magulu ambiri omwe akuyendetsa ma standard sequences masiku ano akuwona 3 mpaka 7%. Kukweza mawu kwambiri kukupangitsa kuti zinthu ziipireipire, osati bwino.
Mauthenga ambiri amatanthauza mauthenga ambiri omwe anyalanyazidwa. Mauthenga ambiri omwe anyalanyazidwa amatanthauza kuchepa kwa Chigoli cha Trust. Kutsika kwa Chigoli cha Trust kumatanthauza kuchepa kwa kuwonekera kwa uthenga uliwonse womwe watumizidwa mtsogolo.
Vuto si njira. Ndi njira yochitira zimenezi. Kufikira anthu onse kwaphunzitsa akatswiri kuti azitha kuyankha mwachibadwa. Magulu omwe akulandira mayankho ambiri sakutumiza zambiri. Akutumiza mwanzeru - pokhapokha ngati pali zinthu zomwe zingathandize kuti ayankhe.
Kukulitsa kumaphwanya kusintha kwa makonda anu — pokhapokha ngati muli ndi njira yoyenera
Manual Kufikira kwa LinkedIn ndi nkhani yaumwini kwambiri. Mumafufuza za munthu amene akufuna ntchitoyo, kulemba uthenga winawake, kutsatira mosamala. Zimagwira ntchito. Zimakhudzanso anthu 15 mpaka 20 omwe akufuna ntchitoyo patsiku khalidwe lisanachepe ndipo palibe china chilichonse chomwe chingachitike.
Makina odziyimira pawokha amawonjezera kuchuluka kwa voliyumu. Koma mwachikhalidwe, amawononga khalidwe. Uthenga womwe umamveka ngati wopangidwa ndi manja pa 20 umatumizidwa patsiku umawerengedwa ngati chitsanzo pa 200. Kusiyana kumeneko — pakati pa khalidwe lamanja ndi kukula kodzipangira wekha — ndi komwe njira zambiri zofikira anthu zimasokonekera.
Kupanga mndandanda kukuyang'ana popanda nthawi
Kufikira anthu ambiri kumayambira pa mndandanda wosasinthika. Kusaka kwa Sales Navigator. Zosefera za ICP zagwiritsidwa ntchito. Kutumiza kunja. Kutsata kwayambika. Kulunjika kuli kolondola. Nthawi yake ndi yongoganizira.
Munthu amene akufuna kukuthandizani pa nkhani ya ICP yanu sali wofunika kwambiri tsiku lililonse la chaka. Amakhala ofunika kwambiri pa sabata yomwe amalengeza udindo watsopano. Tsiku limene amalemba za vuto lomwe mumathetsa. Nthawi imene amapereka ndemanga pa zomwe zili mu gulu lanu. Mndandanda wosasinthasintha sungakuuzeni nthawi imene nthawiyo idzakhala. LinkedIn social signals angathe.
Zoletsa za akaunti zimawonjezeka pakapita nthawi
Dongosolo la LinkedIn la Trust Score limatanthauza kuti zizolowezi zoipa zofikira anthu sizimangobweretsa kuchuluka kwa mayankho otsika pakanthawi kochepa. Zimawononga magwiridwe antchito a akaunti yanu mtsogolo. Chiŵerengero chovomerezeka chokhazikika pansi pa 20% ndi chimodzi mwa zizindikiro zamphamvu kwambiri za LinkedIn zoletsa akaunti — kuchepetsa malire a tsiku ndi tsiku, kuchepetsa kuwonekera kwa zidziwitso, ndipo nthawi zina, kuyambitsa machenjezo ovomerezeka.
Magulu omwe akukweza kuchuluka kwa osewera popanda kuyang'anira kuchuluka kwa osewera omwe alandiridwa sikuti amangopeza phindu lochepa. Akumanga mwachangu malo oipa kwambiri pa kampeni iliyonse yomwe adzachita mtsogolo.
Dongosolo lomwe limathetsa mavuto onse anayi
Yankho la vuto lililonse lomwe lili pamwambapa ndi lomweli. Kufikira kwa LinkedIn dongosolo lomwe limagwiritsidwa ntchito poyambitsa ma signal, lothandizidwa ndi AI, komanso lowunikidwa ndi anthu. Si zinthu zitatu zosiyana. Njira imodzi yolumikizirana pomwe gawo lililonse limalimbitsa zina.
Umu ndi momwe mungapangire.
Gawo 1: Pangani mndandanda wanu wa otsogolera pogwiritsa ntchito zizindikiro, osati zosefera zokhazikika
Yambani ndi tanthauzo lanu la ICP. Maudindo a ntchito, milingo ya akuluakulu, kukula kwa makampani, mafakitale, malo. Iyi ndiye maziko. Koma si chithunzi chonse.
Pamwamba pa zosefera zimenezo, sungani zizindikiro za chibwenzi chamoyo. Ndani mu ICP yanu amene walemba nkhani yokhudza vuto lomwe malonda anu athetsa sabata ino? Ndani wapereka ndemanga pa zomwe zili mu gulu lanu? Ndani wangolengeza kumene udindo watsopano womwe umamuyika paudindo wogula?
Zizindikiro izi ndi kusiyana pakati pa mndandanda wa omwe angakhalepo ndi mndandanda wa omwe angakhalepo kuganizira mozama za vuto lomwe mukuthetsa pakali pano. Kulankhula ndi munthu amene mukufuna kuyankha mafunso anu akadali kale mu zokambirana zanu ndiyo njira yodalirika kwambiri yowonjezerera kuchuluka kwa mayankho.
Konnector's Social Signals Intelligence imayang'anira ntchito za mawu ofunikira komanso momwe anthu amagwirira ntchito pa ICP yanu nthawi yomweyo. Munthu amene akufuna kulembetsa akalemba, kupereka ndemanga, kapena kuchita zinthu zomwe zili m'gulu lanu - zimangoonekera ngati munthu amene akufuna kutsatsa. Kufikira kwanu kumayambira pa umboni, osati kungoganizira chabe.
Gawo 2: Tenthetsani musanayambe kulankhulana
Mapempho olumikizira opanda zingwe amavomerezedwa ndi 20 mpaka 30%. Ngakhale atakhala ndi cholinga champhamvu. Pempho lomwelo lotumizidwa pambuyo poti dzina lanu lawonekera m'zidziwitso za omwe akufuna kulembetsa ntchitoyo kawiri kapena katatu nthawi zonse limaposa 50 mpaka 60%.
Njira yokonzekera ndi momwe mumatsekera mpata umenewo. Musanayambe kufikira anthu mwachindunji, Konnector amayendetsa njira yokonzekera anthu atatu pa munthu aliyense amene akufuna kuchita zinthu mwanzeru.
- Mawonekedwe a mbiri: Amaika dzina lanu mu zidziwitso zawo za "amene adawona mbiri yanu". Chithunzi choyamba chofewa, chopanda kusokonekera.
- Tumizani ngati: Ma like awiri kapena atatu enieni pa zolemba zaposachedwa amapanga njira yowonekera. Amayamba kuwona momwe dzina lanu limagwirira ntchito.
- Ndemanga yothandizidwa ndi AI: Ndemanga yeniyeni, yokhudza nkhani yomwe adalemba - yomwe ikugwirizana ndi mfundo yeniyeni ya zomwe adanena. Osati kuyamika konsekonse. Ichi ndi chinthu champhamvu kwambiri chomwe chimapezeka pa LinkedIn. Zimawonetsa luntha, kudalirika, ndi chidwi chenicheni.
Pofika nthawi yomwe pempho lanu lolumikizirana lifika, silikumveka ngati lozizira. Zikumveka ngati sitepe yotsatira kuchokera kwa katswiri yomwe wofunsirayo akuidziwa kale.
Ndemanga iliyonse yomwe Konnector drafts imadutsa pamzere wovomerezeka ndi anthu. Palibe chomwe chimatumizidwa popanda kusaina kwanu. AI imayang'anira kupeza ndi kulemba koyamba. Mawu anu amakhudza chilichonse chomwe chimaperekedwa pansi pa dzina lanu.
Gawo 3: Lembani mauthenga mozungulira chizindikiro — osati mawu
Kapangidwe ka ambiri Kufikira kwa LinkedIn Mauthenga ali kumbuyo. Amatsegulidwa ndi amene wotumizayo ali. Amasinthasintha ku zomwe wotumizayo akupereka. Amatseka ndi zomwe wotumizayo akufuna. Chiyembekezocho sichikuwoneka bwino.
Mauthenga omwe amayankhidwa amayamba ndi munthu amene akufuna kufalitsa uthenga. Makamaka - chizindikiro chomwe chinayambitsa kufalitsa uthenga. Zimene adalemba. Vuto lomwe adayambitsa. Kodi ali ndi nthawi yanji yaukadaulo yomwe ali nayo pakali pano.
| Chinthu cha uthenga | Kufikira anthu wamba | Kufikira anthu pogwiritsa ntchito zizindikiro |
|---|---|---|
| Mzere wotsegulira | Chiyambi ndi ziyeneretso | Kutchula positi yawo, ndemanga, kapena kusintha udindo wawo |
| thupi | Mawonekedwe a malonda ndi phindu lake | Funso limodzi lomwe limakhazikika pa zomwe adanena |
| Close | Pempho la msonkhano | Funso losavuta kuyankha — palibe pempho la msonkhano panobe |
| Zomwe Prospect adakumana nazo | Zachibadwa komanso zosinthika | Zikumveka ngati yankho lachindunji ku zomwe adanena |
| Kuthekera kwa yankho | 3 kwa 7% | 15 mpaka 30% + |
AI ya Konnector imalemba zolemba zolumikizirana ndi mauthenga oyamba kutengera chizindikiro chomwe chinayambitsa kuti aliyense amene akufuna kulowa nawo mu kampeniyo alowe. Pogwiritsa ntchito zomwe alemba posachedwapa, momwe amagwirira ntchito, komanso momwe amachitira zinthu kuti apange chinthu chomwe chimawerengedwa kuti chalembedwa kwa iwo mwachindunji. Cholembedwa chilichonse chimawunikidwa ndi kuvomerezedwa chisanatumizidwe. Kusintha kwa umunthu kumachitika chifukwa cha nzeru zamaganizo (AI). Chiweruzo ndi cha anthu.
Gawo 4: Yambani njira zotsatirira zomwe zayambitsidwa ndi khalidwe
Kutsata mosasinthasintha kumatumiza uthenga womwewo pa ndondomeko yomweyo kwa aliyense amene akufuna ntchito. Tsiku lachisanu, tsiku loyamba lotsatira. Tsiku la khumi, tsiku lachiwiri lotsatira. Sizikukhudza zomwe woyembekezerayo adachitadi.
Zotsatira za khalidwe zimayankha zomwe makasitomala amachita. Ngati avomereza kulumikizanako ndipo sanayankhe - zotsatirazo zimasonyeza kuvomereza. Ngati awona mbiri yanu atalandira uthenga - zotsatirazo zimawonekera mkati mwa maola 24 pomwe cholingacho chilipo. Ngati atumiza chizindikiro chatsopano - kubwereranso kumayambanso m'malo motenga ulusi wakale.
Magulu anzeru a Konnector amagwiritsa ntchito mfundo yakuti ngati/ndiye kuti atsogolere munthu aliyense amene akufuna kuchita bwino panjira yofanana ndi khalidwe lake lenileni. Lipoti la ogwiritsa ntchito omwe akuchita bwino kwambiri kuchuluka kwa mayankho opitilira 30% pogwiritsa ntchito njira iyi ndi zoyambitsa zizindikiro za anthu. Kufunika kwa uthengawu pa nthawiyo ndi momwe umagwirira ntchito.
Gawo 5: Tetezani thanzi la akaunti yanu pamene mukukulitsa
Masamu a LinkedIn outreach ndi otsutsana ndi zenizeni. Kutumiza zinthu zochepa, kulunjika bwino, komanso kusunga chiŵerengero chovomerezeka bwino nthawi zonse kumabweretsa njira zambiri kuposa kutumiza zinthu zambiri zopanda khalidwe.
Akaunti yotumiza mapempho 40 odzifunira okha patsiku pamlingo wovomerezeka wa 58% imapanga mapempho atsopano 23 tsiku lililonse. Akaunti yotumiza mapempho 120 odzifunira okha pa 18% imapanga mapempho 21. Ngakhale akuwononga kwambiri Chigoli chake cha Trust, kusonkhanitsa zopempha zomwe zikuyembekezeredwa zomwe LinkedIn imawerenga ngati chizindikiro cha sipamu, ndikumanga zoletsa zomwe pamapeto pake zipangitsa kuti kufikira anthu onse mtsogolo kusakhale kothandiza.
Konnector imasamalira thanzi la akaunti yokha. Kuwunika kuchuluka kwa kuvomereza nthawi yeniyeni kumawongolera kuchuluka kwa anthu omwe akufikira makasitomala anu musanayambe Trust Score yanu kulowa m'malo oletsedwa. Simukuyenera kuwerengera malire anu. Nsanjayi imaitsatira ndikuchitapo kanthu LinkedIn isanayambe.
Gawo 6: Lumikizani chilichonse ku CRM yanu - ndikuyesa zomwe zili zofunika
Kufikira pa LinkedIn komwe sikulowa mu CRM yanu ndi njira yomwe simungathe kuwona, kuyeza, kapena kusiyanitsa. Kulumikizana kulikonse kwalandiridwa. Uthenga uliwonse wotumizidwa. Yankho lililonse lalandiridwa. Zonsezi ziyenera kuwoneka pa mbiri yolumikizana yomweyi monga momwe mumachitira ndi imelo yanu.
Kugwirizana kwa Konnector ndi HubSpot ndi Salesforce kumakankhira malo aliwonse olumikizirana a LinkedIn okha mu rekodi yofanana ya CRM. Palibe kulemba maakaunti pamanja. Palibe cholumikizira cha chipani chachitatu chomwe chimasweka pakusintha kwatsopano kwa nsanja yotsatira. Kukambirana kwa LinkedIn ndi kukambirana kwa imelo kumakhala pamalo amodzi. Pa nthawi yeniyeni. Kuyambira chizindikiro choyamba mpaka mgwirizano wotsekedwa.
Kumbali yoyezera, miyezo yoyenera kutsatiridwa si kuchuluka kwa uthenga. Ndi kuchuluka kwa kuvomereza pa kampeni iliyonse, kuchuluka kwa mayankho pa nthambi iliyonse, ndi kusintha kwa njira yotumizira mauthenga pa gwero lililonse la lead. Kutsata kusintha kwa gawo ndi gawo m'malo motsatira zonse zomwe zatumizidwa ndi chomwe chimakuuzani komwe ndondomekoyi ikugwira ntchito - ndi komwe ikufunika kusintha.
Dongosolo lonse la LinkedIn lofikira anthu mwachidule
| Gawo | Zomwe zimachita | Mbali ya Konnector | linanena bungwe |
|---|---|---|---|
| Kuzindikira chizindikiro | Amazindikira anthu omwe ali ndi ICP yofunikira kwambiri kuchokera ku zochitika zenizeni | Luntha la Zizindikiro za Anthu | Mndandanda wa atsogoleri omwe adayikidwa patsogolo potengera khalidwe lenileni |
| Konzekera | Amamanga kuzindikira dzina lisanayambe kufalikira mwachindunji | Mawonedwe a mbiri, zokonda, ndemanga za AI (zovomerezedwa ndi anthu) | Chiŵerengero chovomerezeka cha 50 mpaka 70% cha kulumikizana |
| Kulumikizana ndi uthenga woyamba | Kutsegula zokambirana mozungulira chizindikiro | Yolembedwa ndi AI, yosinthidwa kukhala yaumwini, yovomerezedwa ndi anthu | 15 mpaka 30% + kuchuluka kwa mayankho |
| Zotsatira zomwe zayambitsidwa ndi khalidwe | Amasintha gawo lotsatira kuti ligwirizane ndi zomwe woyembekezerayo adachitadi | Ma Smart Sequences okhala ndi logic ya ngati/kenako | 30%+ kuchuluka kwa mayankho a makampeni opambana kwambiri |
| Kusamalira thanzi la akaunti | Imasunga kutumiza mkati mwa malire otetezeka a Trust Score | Kuwunika kuchuluka kwa kuvomereza nthawi yeniyeni | Palibe zoletsa — kuchuluka kokhazikika pamlingo |
| Kugwirizanitsa ndi kusanthula kwa CRM | Zimathandiza kuti ntchito za LinkedIn ziwonekere komanso zidziwike | Kuphatikiza kwa Native HubSpot ndi Salesforce | Kufotokozera kwathunthu kwa mapaipi kuyambira chizindikiro mpaka kutseka |
Pangani njira yolumikizirana ya LinkedIn yomwe imapanga zinthu zambiri
Chigawo chilichonse cha dongosolo pamwambapa chimalimbitsa zina. Kulunjika bwino kumabweretsa kuchuluka kwa kuvomereza. Mitengo yabwino yolandirira imateteza thanzi la akaunti. Thanzi la akaunti yotetezedwa limalola kuchuluka kwa akaunti. Kuchuluka kwa akaunti yokhazikika komanso machitidwe oyambitsidwa ndi khalidwe zimapangitsa kuti zinthu ziwonjezeke - osati mwezi uno wokha, komanso pa kampeni iliyonse yotsatira.
Izi ndizo Kufikira kwa LinkedIn Zimawoneka ngati zamangidwa bwino. Si mndandanda wotumizidwa ku mndandanda. Dongosolo lomwe limaphunzira kuchokera ku zomwe makasitomala amachita, limakula bwino ndi kampeni iliyonse, ndipo limakhala lotetezeka pamene likukulirakulira.
Konnector ndiye nsanja yomwe dongosololi limayendera. Sungitsani chizindikiro kuti muwone momwe zikugwirizana ndi ICP yanu, kukula kwa gulu lanu, ndi momwe mukukhazikitsira pano. Kapena Lowani ndipo yendetsani kampeni yanu yoyamba yoyambitsa chizindikiro lero.
Kuwerenga kwina
- Ma Smart Sequences: LinkedIn Automation yokhala ndi If/Then Logic
- Kumvetsetsa LinkedIn Social Signals ndi Konnector
- Ndondomeko Yotenthetsera ya LinkedIn: Momwe Mungadzipangire Mwachangu
- Kubereka kwa Atsogoleri pa LinkedIn: Njira ya Konnector
- Kutsata Zizindikiro Zachikhalidwe: Kufikira kwa LinkedIn kwa Magulu Ogulitsa
- Ndondomeko Yofikira Anthu ku LinkedIn ya B2B: Zimene Zikugwira Ntchito Tsopano
11x Kufikira Kwanu kwa LinkedIn Ndi
Automation ndi Gen AI
Gwiritsirani ntchito mphamvu za LinkedIn Automation ndi Gen AI kuti mukulitse kufikira kwanu kuposa kale. Phatikizani masauzande otsogolera mlungu uliwonse ndi ndemanga zoyendetsedwa ndi AI ndi makampeni omwe mukufuna - zonse kuchokera pa nsanja imodzi ya lead-gen powerhouse.
Mafunso Ofunsidwa Kawirikawiri
Kufikira anthu pa LinkedIn ndi njira yolumikizirana ndi anthu omwe akufuna kulumikizidwa pa LinkedIn kudzera mu zopempha zolumikizirana, mauthenga, ndemanga, ndi kutsatira kuti mumange ubale ndikupanga mwayi wamabizinesi.
Kuyankha kotsika nthawi zambiri kumachitika chifukwa cha mauthenga wamba, nthawi yolakwika, kusowa kwa njira yolumikizirana ndi anthu, komanso kufikira anthu popanda kuyanjana ndi anthu ena. Kufikira anthu pogwiritsa ntchito zizindikiro zomwe zimasonyeza zomwe munthu wachita posachedwapa nthawi zambiri kumakhala kogwira ntchito bwino kwambiri.
Kufikira anthu pogwiritsa ntchito zizindikiro kumagwiritsa ntchito zochitika zenizeni—monga zolemba, ndemanga, kusintha maudindo, kapena kuchita nawo zinthu zofunikira—kuti ziyambe kufalitsa uthenga panthawi yoyenera. Izi zimapangitsa kuti zokambirana zikhale zogwirizana komanso zoyenera.
Mukhoza kukweza kuchuluka kwa anthu omwe angalandire chithandizo mwa kuwalimbikitsa anthu omwe akufuna chithandizo musanatumize pempho lolumikizana. Zochita monga kuonera ma profiles, kucheza ndi anthu omwe alemba, ndi kusiya ndemanga zabwino zimathandiza kuti anthu adziwe bwino anthu asanayambe kufalitsa uthenga.
Kugwiritsa ntchito LinkedIn automation kungakhale kotetezeka ngati kukutsatira malire a nsanja, kugwiritsa ntchito ndemanga za anthu, kusunga kuchuluka kovomerezeka, komanso kuika patsogolo kufunika kuposa kuchuluka kwa maakaunti. Kugwiritsa ntchito njira yolakwika yoyendetsera ntchito kumatha kuwonjezera chiopsezo cha ziletso za akaunti.
Zizindikiro za pa intaneti za LinkedIn ndi zochita zomwe anthu omwe akufuna kutsatsa malonda amachita papulatifomu, monga kutumiza zinthu, kupereka ndemanga, kuyankha zomwe alemba, kusintha ntchito, kapena kukambirana za makampani. Zizindikirozi zitha kusonyeza kuti akufuna kugula kapena chidwi chachikulu pa nkhani inayake.
Machitidwe oyambitsidwa ndi khalidwe amasintha kutengera zochita za omwe akufuna. Mwachitsanzo, mauthenga otsatira amatha kusintha kutengera ngati omwe akufuna kulandira mwayi adavomereza pempho lolumikizana, adawona mbiri yanu, adayankha uthenga, kapena adagwiritsa ntchito zomwe zili mkati.
Mitengo ya mayankho imasiyana malinga ndi makampani ndi omvera, koma ma kampeni olunjika kwambiri, ozikidwa pa zizindikiro nthawi zambiri amachita bwino kuposa ma kampeni ofikira anthu wamba chifukwa mauthenga amalumikizidwa ndi ntchito zoyenera.
Thanzi la akaunti yanu limakhudza luso lanu lofikira anthu ambiri. Kuchuluka kwa anthu omwe akulandira chithandizo, zopempha zambiri zomwe zikuyembekezeredwa, komanso mauthenga osafunikira zingakhudze kwambiri LinkedIn Trust Score yanu ndikuchepetsa mphamvu ya anthu pakapita nthawi.
Konnector imaphatikiza kutsatira zizindikiro za anthu pa intaneti, kusintha kwa anthu pogwiritsa ntchito AI, mauthenga ovomerezeka ndi anthu, kutsatira zinthu mwanzeru, kuyang'anira thanzi la akaunti, ndi kuphatikiza CRM kuti zithandize magulu kuyendetsa kampeni yofikira anthu ya LinkedIn.
