Luntha la Zizindikiro za Anthu Pantchito Yofalitsa Uthenga wa B2B [Kusintha Komwe Kumasintha Chilichonse]

Nthawi Yowerenga: 8 mphindi

Kufikira anthu ambiri pa intaneti (B2B) kumamangidwa pa mfundo yosavuta: kupeza munthu woyenera ndikumutumizira uthenga. Cholinga chimachokera ku ICP. Nthawi imachokera ku kalendala. Kusintha kwa makonda kumachokera ku dzina ndi kampani.

Zimagwira ntchito — koma sizikugwira ntchito bwino. Ndipo m'malo omwe opanga zisankho akulandira anthu ambiri kuposa kale lonse, "sizikuyenda bwino" zikuoneka kuti "sizikuyenda bwino konse."

Nzeru za Anthu pa Nkhani za Anthu (Social Signals Intelligence) ndi zomwe zimalowa m'malo mwa mfundo imeneyi. Si njira yabwino kwambiri yochitira zimenezi. Ndi poyambira posiyana kwambiri — pofunsa osati kuti ndani amene mungamufikire, komanso zomwe munthuyo akuganiza pakali pano, komanso ngati iyi ndi nthawi yabwino yoyambira kukambirana.

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Kodi Social Signals Intelligence ndi chiyani?

Social Signals Intelligence ndi njira yogwiritsira ntchito deta yeniyeni ya machitidwe kuchokera ku LinkedIn kuti mudziwe, kuyenerera, ndi nthawi yofikira anthu pa intaneti ya B2B molondola. M'malo modalira deta yosasinthika kuti ipange mndandanda ndikuyambitsa mndandanda, imagwiritsa ntchito zizindikiro za zochitika zamoyo - zomwe ICP yanu ikutumiza, kupereka ndemanga, kuchita nawo, ndi kufalitsa poyera - kuti iwonetse omwe akuyembekezeka kuyikidwa patsogolo pakali pano.

Zizindikiro sizikubisika. Zimafalitsidwa tsiku lililonse pa LinkedIn ndi akatswiri omwe mukuyesera kuwafikira. Wachiwiri kwa Purezidenti wa Zamalonda akulemba nkhani zokhudza mavuto okhudzana ndi ubwino wa anthu. Mtsogoleri wa RevOps akupereka ndemanga pa zomwe zili mu pipeline. Woyambitsa akulengeza za ntchito yatsopano yomwe ikusonyeza kuti bajeti yatsegulidwa. Chilichonse mwa izi ndi mfundo ya data yomwe imakuuzani chinthu chomwe palibe fyuluta yokhazikika yomwe ingathe: kuti woyembekezerayo akuganizira za vuto lomwe mungathe kuthetsa.

Social Signals Intelligence ndi njira yopezera mfundo za deta, kuzitanthauzira, ndikutsogolera makasitomala oyenera ku ntchito yanu yofikira anthu panthawi yoyenera.

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Chifukwa chiyani kulunjika kwa ICP kosasinthika sikukwanira

Kulunjika kosasunthika kuli ndi vuto lalikulu lomwe voliyumu silingathe kukonza. Kumakuuzani amene muyenera kumufikira. Sikukuuzani chilichonse chokhudza nthawi.

Munthu yemweyo amene ndi wogula wanu woyenera mu Januwale mwina wangomaliza kumene mgwirizano wa zaka ziwiri mu Disembala. Kampani yomweyi yomwe ikugwirizana bwino ndi zomwe mukufuna pa kampani yanu ikhoza kukhala pakati pa kusintha kwa bizinesi yanu komanso kuyimitsa kugula. Zosefera zosasunthika ndi chithunzithunzi. Cholinga chogula chimakhala chosinthasintha. Kuona awiriwa ngati ofanana ndi chifukwa chake kufalikira kwa anthu omwe ali ndi cholinga chabwino kumabweretsabe kuchuluka kwa mayankho pakati pa 3 ndi 7%.

Njira yowunikira	Zomwe zimakuuzani	Chimene chimasowa	Chiwerengero cha mayankho wamba
Zosefera za ICP zosasinthasintha	Ndani akugwirizana ndi mbiri yanu ya wogula	Kodi ino ndi nthawi yoyenera?	3 kwa 7%
Zosefera zosasunthika + kusintha kwaumwini	Ndani akugwirizana + dzina ndi dzina la kampani	Kaya munthu amene akufuna kukhalapo akugwira ntchito mwakhama	5 kwa 10%
Luntha la Zizindikiro za Anthu	Ndani akufanana ndi zomwe akuganiza pakali pano	Zochepa kwambiri — kufalitsa uthenga kumayamba chifukwa cha umboni	15 mpaka 30% +

Kusiyana pakati pa mzere woyamba ndi wachitatu sikokwanira kukopera. Ndi bwino kuwerengera nthawi - ndipo nthawi imadalira mtundu wa chizindikiro.

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Zizindikiro zisanu ndi chimodzi zomwe zikusonyeza cholinga chenicheni chogula B2B

Si ntchito zonse za LinkedIn zomwe zimakhala ndi kulemera kofanana ngati chizindikiro chogula. Zizindikiro zina zimakhala zokweza komanso zomveka bwino. Zina zimakhala zobisika komanso zolembedwa m'njira yoti anthu azizimvetsa. Ma framework ogwira mtima kwambiri a Social Signals Intelligence amasiyanitsa pakati pawo — ndipo amayamba ndi kuchitapo kanthu pa amphamvu kwambiri.

Zizindikiro zomveka bwino za cholinga

• Kufalitsa positi yokhudza vuto linalake — munthu amene akufuna kuyankha watchula vuto poyera. Kufikira kwanu kumayankha pa zomwe adalemba kale.
• Kufunsa netiweki yawo kuti akupatseni malangizo pa zida kapena ogulitsa — kuwunika kogwira ntchito kukuchitika pakali pano. Chizindikiro ichi chili ndi nthawi yosungiramo zinthu ya maola 48 mpaka 72 musanayambe kukambirana.
• Kupereka ndemanga pa zomwe mpikisano ali nazo — chidwi, kusakhutira, kapena kufananiza mwachidwi. Zonsezi zimasonyeza kugwirizana ndi gulu lanu.

Zizindikiro zokhudzana ndi cholinga

• Chilengezo cha udindo watsopano pa ntchito yogula — Wachiwiri kwa Purezidenti watsopano, Mtsogoleri, kapena Mtsogoleri amabweretsa udindo wowunika zida ndi njira. Nthawi yake ndi masiku 30 mpaka 90.
• Kusintha kwa machitidwe okhudzana ndi zomwe zili mkati — munthu amene mwadzidzidzi amakumana ndi nkhani zokhudza gulu lake atakhala chete kwa miyezi ingapo ndi kusintha kwa khalidwe koyenera kukumbukiridwa.
• Zizindikiro za kampani — zilengezo za ndalama, olemba anthu ntchito atsopano, kukula kwa chiwerengero cha ogwira ntchito — zonse zikusonyeza kusintha kwa bungwe komwe nthawi zambiri kumachitika zinthu zisanachitike.

Zizindikiro zodalirika kwambiri ndi izi zizindikiro zosungidwa — pamene munthu amene akufuna ntchitoyo akuwonetsa zizindikiro zingapo nthawi imodzi. Kulengeza udindo watsopano kuchokera kwa munthu amene akulembanso za vuto loyenera komanso kuchita nawo zomwe akupikisana nazo si chinthu chosavuta. Ndi cholinga chanu chachikulu cha sabata ino.

Mukhoza kuwerenga tsatanetsatane wa momwe mungazindikire ndikuchitapo kanthu pa izi mu buku la Konnector la Zizindikiro za LinkedIn za anthu ogula B2B omwe ali ndi cholinga chachikulu.

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Onerani: Social Signals Intelligence ndi Konnector

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Momwe Social Signals Intelligence imasinthira kayendedwe ka ntchito yofikira anthu

Zotsatira zenizeni za Social Signals Intelligence sizimangoyang'ana bwino kokha, koma zimasintha njira yonse yolumikizirana - kuyambira kukhudza koyamba mpaka uthenga woyamba ndi zotsatira zilizonse zomwe zikutsatira.

Pempho lolumikizira lisanaperekedwe: chotenthetsera chotsogozedwa ndi chizindikiro

Munthu amene akufuna kutsatsa malonda ake akalemba za vuto lomwe malonda anu akufotokoza, uthengawo umakhalanso mwayi woti muyambe kukambirana mwachindunji. Ndemanga yokhudza nkhani yeniyeni - yomwe imagwirizana ndi zomwe adalemba, osati kuvomereza kwathunthu - imaika dzina lanu m'maganizo mwawo musanapemphe chilichonse.

Pempho lanu lolumikizira likafika patatha masiku awiri kapena atatu, simuli mlendo. Ndinu munthu amene mwanena chinthu chofunika kuwerenga chokhudza vuto lomwe adalankhula poyera. Nkhani imeneyo imasintha kuchuluka kwa kuvomerezedwa m'njira zomwe palibe chizindikiro chosinthira makonda chomwe chingabwerezedwenso.

Njira yogwiritsira ntchito ndemanga yothandizidwa ndi AI ya Konnector imawonekera yokha positi izi ndipo imapanga ndemanga yokhudzana ndi zomwe zili mkati mwake — osati template. Cholembedwa chilichonse chili pamzere wovomerezeka ndi anthu. Palibe chomwe chimatumizidwa popanda kusaina kwanu.

Pempho lolumikizira: tchulani chizindikirocho mwachindunji

Chikalata chopempha kulumikizana cholembedwa mozungulira chizindikiro cha anthu ndi chosiyana kwambiri ndi mawu oyamba wamba. Yerekezerani:

"Moni Sarah — ndimagwira ntchito ndi magulu a VP Sales pa nkhani yokhudza ubwino wa anthu ndipo ndimaganiza kuti zingakhale bwino kulumikizana."

molimbana ndi:

"Moni Sarah — nkhani yanu yokhudza kutsika kwa mayankho a SDR kufika pa 4% yamveka bwino. Takhala tikugwira ntchito ndi magulu angapo kuthana ndi vutoli. Zingakhale bwino kulumikizana."

Uthenga wachiwiri umanena za chinthu chenicheni. Ifika ndi nkhani yomwe yaikidwa kale. Woyembekezerayo amazindikira zomwe zatchulidwa ndipo kuchuluka kwa kuvomerezedwa kumasonyeza zimenezo.

Uthenga woyamba: mangani pa zomwe ananena, osati zomwe mumagulitsa

Uthenga woyamba ukalandiridwa pambuyo poti walumikizidwa si malo oti mawu amveke. Ndi malo oti mupitirize kukambirana komwe chizindikirocho chinayamba. Funsani funso limodzi lokha lomwe limakhazikika pa vuto lomwe adapereka. Limbikitsani kuyankha mosavuta. Limbikitsani za iwo.

 

Konnector amalemba mauthenga oyamba awa kutengera deta ya chizindikiro chamoyo — zomwe zili mu positi yeniyeni, momwe ntchitoyo ilili, momwe anthu amachitira zinthu — kupanga uthenga womwe umawerengedwa ngati wolembedwadi kwa munthuyo m'malo mochokera ku laibulale ya template. Kusintha kwa AI pamlingo uwu wapadera ndicho chimene chimatseka kusiyana pakati pa zochita zokha ndi zenizeni pamlingo waukulu.

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Social Signals Intelligence ndi kusintha kwa AI: momwe zimagwirira ntchito limodzi

Social Signals Intelligence imapereka zinthu zopangira — zomwe kasitomala akuchita komanso zomwe akuganiza pakali pano. Kusintha kwa AI kumasintha zinthu zopangirazo kukhala njira yodziwira anthu yomwe ingathandize kuti munthu amve ngati munthu weniweni.

Palibe chomwe chimagwira ntchito bwino popanda china.

Kusintha kwa AI popanda chizindikiro kumapanga mauthenga olembedwa bwino koma wamba - osiyanasiyana mokwanira kuti asawonekere ngati ali ndi template, koma osakhazikika pa chilichonse chomwe wofufuzayo wanena. Luntha la chizindikiro popanda thandizo la AI limapangitsa kuti pakhale vuto lofufuza - zizindikirozo zilipo, koma kulemba uthenga wopangidwa mwapadera pa chilichonse pamlingo waukulu sikungatheke.

Pamodzi, amapanga zomwe ma SDR abwino kwambiri a anthu amapanga - mauthenga okhudzana ndi nkhani, a panthawi yake, komanso enieni - koma pamlingo wochepa palibe gulu la anthu lomwe lingachirikize pamanja.

njira	Ubwino wosintha makonda anu	Kusintha	Kuzindikira zizindikiro
Kufikira anthu pamanja	Wapamwamba — munthu wathunthu	Ochepa — 15 mpaka 20 patsiku.	High — ngati SDR ikafufuza za munthu aliyense amene akufuna
Zodzichitira zokha zokhazikika	Low — pogwiritsa ntchito template	Kukwera - mazana ambiri patsiku	Palibe — mndandanda wosasinthika, palibe zizindikiro zamoyo
Kukonza Ma Signals a Anthu Pagulu + Kusintha kwa AI	Yaikulu — yokhazikika pa chizindikiro, yokhazikika pa nkhani	Ma sikelo apamwamba osataya khalidwe	Ma siginecha apamwamba - amoyo amatumiza uthenga uliwonse

Mzere wapansi ndi zomwe Konnector yapangidwa kuti ipereke. Ndi zomwenso njira yofikira anthu ikupita patsogolo pamene zida zopangitsa kuti zikhale zosavuta kuzipeza.

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Kuyeza zotsatira: zomwe Social Signals Intelligence imasintha mu ziwerengero zanu

Zotsatira za kufalitsa uthenga pogwiritsa ntchito zizindikiro zimaonekera pagawo lililonse la njira yolumikizirana mauthenga — osati kuchuluka kwa mayankho kokha.

• Chiŵerengero chovomerezeka cha kulumikizana: Kudzilimbitsa thupi pamodzi ndi zolemba zosonyeza zizindikiro nthawi zonse zimakakamiza kuvomereza kopitilira 50%. Zopempha zozizira zimakhala pafupifupi 20 mpaka 30%.
• Chiwerengero choyamba cha mayankho a uthenga: Mauthenga otsegulira pogwiritsa ntchito zizindikiro omwe amasonyeza zomwe makasitomala akuwonetsa akupereka mayankho okwana 15 mpaka 30%. Mauthenga oyamba apakati pa 3 mpaka 7%.
• Ubwino wa zokambirana: Anthu omwe adayankha uthenga woyambitsidwa ndi chizindikiro akuyamba kale kukambirana za vutoli. Ubwino wa zokambiranazo - komanso liwiro la msonkhano - zimasonyeza izi.
• Kuthamanga kwa mapaipi: Munthu amene wafika pa zokambiranazo akuganiza kale za vutoli amatseka mofulumira kuposa amene anasokonezedwa mopanda nzeru.
• Thanzi la akaunti: Kuchuluka kwa kuvomereza kumawonjezera chiŵerengero cha LinkedIn cha Trust pakapita nthawi - zomwe zikutanthauza kuti kufikira anthu nthawi zonse pogwiritsa ntchito ma signal kumalimbitsa mphamvu yotumizira akaunti yanu mtsogolo m'malo moiwononga.

Chiyeso chilichonse chimakula chifukwa mfundo yoyambira imakhala yabwino. Kufalitsa uthenga komwe kumachitika nthawi yoyenera kumabweretsa zotsatira zabwino pa gawo lililonse lotsatira.

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Momwe Konnector's Social Signals Intelligence imagwirira ntchito

Konnector imayang'anira ntchito ya mawu ofunikira, kutenga nawo mbali pa positi, ndi machitidwe a mbiri yanu yonse mu ICP yanu yodziwika bwino mosalekeza. Pamene woyembekezera akuwonetsa chizindikiro choyenerera - positi yokhudza vuto loyenera, ndemanga pa zomwe mpikisano ali nazo, kulengeza udindo watsopano, mawonekedwe a mbiri - zimaonekera mu feed ya chizindikiro cha nsanjayi, zomwe zimayikidwa patsogolo ndi mphamvu ya cholinga.

Kuchokera pamenepo, njira yolumikizirana imayenda ndi chizindikiro ngati maziko ake.

• Ndemanga zotenthetsera thupi zothandizidwa ndi AI gwiritsani ntchito positi yeniyeni yomwe idayambitsa chizindikirocho — yolembedwa kuchokera pazomwe zili mu positi, yovomerezedwa ndi munthu musanayitumize
• Zolemba zolumikizirana zolozera chizindikiro amapangidwa kutengera zomwe woyembekezerayo adanena komanso zomwe akuchita nazo pakadali pano
• Mauthenga oyamba ndi zotsatira zasinthidwa kuti zigwirizane ndi mawonekedwe a signal yamoyo — osati minda ya mbiri yosasinthika
• Ma Smart Sequences okhala ndi logic ya ngati/kenako amayendetsa munthu aliyense amene akufuna kuonera kutengera khalidwe lake — kotero kuti ndondomekoyi imasintha pamene munthuyo akuyamba, kunyalanyaza, kapena kusonyeza zizindikiro kachiwiri

Njira yonse yogwirira ntchito — kuyambira kuzindikira zizindikiro mpaka kulumikizana kwa CRM — yafotokozedwa mwatsatanetsatane mu malangizo a Konnector kuti Kufikira pa LinkedIn ndi zizindikiro za anthu.

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Magulu omwe adzapambana pa LinkedIn kufika patsogolo

Pamene ma inbox a LinkedIn akupitirizabe kudzaza ndi njira zolumikizirana ndi anthu ambiri, chiŵerengero cha ma signaling-to-noise kwa aliyense amene akugwiritsabe ntchito mndandanda wosasinthasintha chidzapitirirabe kuchepa. Magwiridwe antchito a pansi pa makina ozizira sali okhazikika — akuchepa.

Magulu omwe adzachoka m'gululi ndi omwe akutsogolera ntchito yofikira anthu yomwe imadalira umboni. Akuyembekeza omwe awonetsa kale chidwi. Mauthenga omwe amayankha ku chinthu chenicheni. Magulu omwe amasintha malinga ndi khalidwe m'malo mochita pa kalendala. Kutumiza uthenga komwe kumabwera nthawi yomwe kuli kofunikira — osati nthawi yomwe inali yabwino kwa wotumiza.

Ndiko kulondola kwa Social Signals Intelligence. Ndipo ndi kapangidwe kake ka Konnector komwe kamapangidwa kuti kapereke - pamlingo waukulu, liwiro, komanso kutsatira malamulo omwe magulu ofikira anthu a B2B amafunikira.

Sungitsani chizindikiro kuti muwone momwe Konnector's Social Signals Intelligence imagwirizanirana ndi ICP yanu ndi ntchito yanu yofikira anthu. Kapena Lowani ndipo yendetsani kampeni yanu yoyamba yoyambitsa chizindikiro lero.

Kuwerenga kwina

• Zizindikiro za LinkedIn Social kwa Ogula a B2B Okhala ndi Cholinga Chapamwamba
• Kufikira pa LinkedIn ndi Zizindikiro za Anthu: Njira Yolumikizirana
• Kusintha kwa AI mu LinkedIn Outreach: Momwe Konnector Amachitira
• Ma Smart Sequences: LinkedIn Automation yokhala ndi If/Then Logic
• Ndondomeko Yofikira Anthu ku LinkedIn ya B2B: Zimene Zikugwira Ntchito Tsopano
• Kutsata Zizindikiro Zachikhalidwe: Kufikira kwa LinkedIn kwa Magulu Ogulitsa