LinkedIn Outreach at Scale: Momwe Mungakhalire Okhazikika Osataya Chibwenzi?

Nthawi Yowerenga: 6 mphindi

LinkedIn simalo ochezera ochezera a pa Intaneti, ndi pachimake cha chitukuko chamakono chabizinesi.

Ndi mamembala opitilira 1 biliyoni, LinkedIn imapereka mwayi womwe sunachitikepo wolumikizana ndi opanga zisankho, kukulitsa otsogolera, ndikukulitsa chikoka chanu. Koma momwe zokhumba zanu zimakulirakulira, momwemonso zovuta zosunga ubale wabwino. Ndiko kumene LinkedIn automation zida ngati Konnector zimabwera, kukuthandizani kuti mufikire mazana (kapena masauzande) a chiyembekezo popanda kumveka ngati loboti. Vuto lake? Automating pa sikelo popanda kupereka nsembe kukhudza kwaumunthu komwe kumayendetsa zokambirana zenizeni ndi zotsatira.

Mu bukhuli, tifotokoza momwe tingachitire ndendende izi: gwiritsani ntchito LinkedIn automation kuti muwonjezere kufikira, pamene kusunga chinkhoswe kukhala chenicheni, makonda, komanso ogwira mtima.

Chifukwa chiyani LinkedIn Outreach Ikufunika Kuti Muyese?

Kaya mukugulitsa, kulembera anthu ntchito, kapena kutsatsa, zotsatira zanu pa LinkedIn zimatsikira ku chinthu chimodzi: kusasinthika, kulumikizana koyenera. Koma tiyeni tiyang'ane nazo ...Kufikira pamanja ndikotopetsa komanso kuwononga nthawi. Kufufuza mbiri, kutumiza zopempha zolumikizana, kutsatira, ndi kulimbikitsa zokambirana zitha kuwononga maola anu ambiri tsiku lililonse, zomwe zitha kugwiritsidwa ntchito poyang'ana ntchito ndi masomphenya a kampani yanu.

Chifukwa chiyani masikelo?

• Fikirani anthu ambiri ndikuwonjezera njira.
• Onetsetsani kuti palibe lead yomwe imalowa m'ming'alu.
• Pangani mawonekedwe amtundu ndi omwe amapanga zisankho zazikulu.
• Ochita nawo mpikisano akudalirabe pamanja.

Koma… pamlingo waukulu, zoopsa zimabuka: mauthenga amayamba kumva kukhala achilendo, kulumikizana sikuyankha, ndipo mtundu wanu umakhala pachiwopsezo chomveka. Ndiye, mumatani kuti mukhale ndi mwayi wofikira anthu?

The Engagement Paradox: Chifukwa Chake Makinawa Nthawi zambiri Amalephera

The nthano yaikulu za LinkedIn automation ndikuti iyenera kukhala yozizira, yachibadwa, komanso sipammy. Zida zambiri zimatulutsa mauthenga ojambulidwa, zimatulutsa zoyitanira mazana ambiri, ndikuyembekeza zabwino. Koma LinkedIn imamangidwa pa maubwenzi, osati maloboti.

Mavuto omwe amapezeka ndi ma automation:

• Mauthenga achidule omwe amanyalanyazidwa.
• Kupanda makonda (“Hi {FirstName}…” sikokwanira!).
• Kunyalanyaza khalidwe lotsogolera kapena zizindikiro za chiyanjano.
• Palibe kutsata kapena nthawi yoyipa.
• Chiwopsezo chachikulu choyimitsidwa ndi LinkedIn pakuchita sipamu.

Chotsatira? Mayankho otsika, ma InMails atayidwa, ndi kuwononga mbiri yamtundu.

Momwe Zida za Smart LinkedIn Automation Zikusintha Masewera

Zodzichitira zamakono (monga Cholumikizira) akulembanso malamulowo. Mbadwo watsopano wa zida zonse kukulitsa kulumikizana kwinaku mukusunga ubale weniweni, wamunthu.

Zinthu Zazikulu Zomwe Zimapangitsa Kusiyana:

• Hyper-personalization: Pitani kupitirira {FirstName}. Kokani mayina amakampani, zolemba zaposachedwa, zokonda zomwe mudagawana, kapena kulumikizana ndi anzanu mu mauthenga anu.
• Zoyambitsa khalidwe: Tsatirani otsogolera omwe amawona mbiri yanu, kucheza ndi zomwe mwalemba, kapena kuyankha uthenga wanu womaliza.
• Mayendedwe angapo: Ingosinthani zopempha zolumikizana, zotsatiridwa, zokonda, ndemanga, ngakhale ma InMails—gawo lililonse lisinthe malinga ndi chibwenzi.
• Kukonzekera mwanzeru: Tumizani mauthenga kuti mutengere zokambirana zachilengedwe, osati kuphulika kwa bot.
• Kuyesa kwa A / B: Yesani njira zosiyanasiyana ndikuwongolera kutengera zenizeni zenizeni.
• Kuwongolera kutsatira: Pitirizani kufalitsa uthenga wanu mogwirizana ndi machitidwe abwino a LinkedIn kuti musakhale oletsedwa.

Kupanga Njira Yophatikizira ya LinkedIn Outreach Sequence

Mtima wopambana pa LinkedIn ndi a kutsatizana kolingalira- mndandanda wa zochitika zomwe zimamanga kuzolowerana, kukhulupirirana, ndi chidwi pakapita nthawi.

1. Yambani ndi Chibwenzi cha Kutentha

Musanamenye "kulumikizana," kambiranani ndi omwe mukufuna. Monga positi yawo yaposachedwa, perekani ndemanga mozindikira, kapena tsatirani mbiri yawo. "Kulimbikitsana" uku kumawonjezera kuchuluka kwa kuvomereza kwanu ndikukhazikitsa maziko a chinkhoswe chenicheni.

2. Pempho Logwirizana ndi Makonda

Pangani pempho lanu lolumikizana za iwo, osati inu. Limbikitsani zokonda zanu, nkhani zamakampani, kapena china chake chochokera ku mbiri yawo.

Chitsanzo:

"Wawa Jane, ndawona nkhani yanu yaposachedwa yokhudza kusintha kwa digito pazachipatala, zidziwitso zabwino! Ndikufuna kulumikizana ndikumva zambiri zantchito yanu."

3. Kutsata ndi Mtengo

Mukatha kulumikizana, tumizani zikomo zazifupi ndikupereka mtengo - osatsitsa! Gawani zothandizira zofunikira, kapena funsani funso loganizira za zovuta zawo.

Chitsanzo:

"Zikomo chifukwa cholumikizana, Jane! Posachedwa ndidapeza lipoti lokhudza zaukadaulo wazachipatala ndipo ndaganizira za iwe. Ndidziwitse ngati ungafune bukuli."

4. Mipikisano njira Touchpoints

Phatikizani mauthenga a LinkedIn ndi ndemanga zanu, zokonda, ndi (ngati kuli kotheka) kutsatira imelo. Konnector's automation imakupatsani mwayi wowongolera ma touchpoints osachita pamanja.

5. Ma Adaptive Sequences Kutengera Chibwenzi

Zida zamakono zimatsata pamene mtsogoleri akuwona mbiri yanu, amagwirizana ndi uthenga wanu, kapena ndemanga pa positi yanu. Gwiritsani ntchito zizindikiro izi kuti muyambe kutsata makonda, monga:

• "Hey, mwawona kuti mwawona mbiri yanga - pali chilichonse chomwe chingakupangitseni chidwi?"
• "Ndinkakonda zomwe mwalemba posachedwa - ndikugwirizana ndi mfundo yanu yokhudza X."

Momwe Konector imakuthandizireni kukulitsa ndi Muzichita

Konector idapangidwira Smart LinkedIn yofikira pamlingo, kuphatikiza automation ndi chinkhoswe. Umu ndi momwe:

Werengani zambiri-> Kugwiritsa Ntchito Ndemanga za AI Kuti Mulimbikitse Kuyanjana kwa LinkedIn

AI-Powered Personalization

Konnector's AI imapanga ndemanga ndi mauthenga apadera kutengera zomwe mtsogoleri aliyense amachita, zomwe amakonda, komanso mbiri yake. Palibenso mauthenga "ofanana ndi amodzi".

Makampeni Oyendetsedwa ndi Makhalidwe

Sinthani zochita monga "ngati mbiri yawonedwa, ndiye kuti tumizani zomwe mwatsata," kapena "ngati palibe yankho, tumizani mawu olimbikitsa pakadutsa masiku atatu."

Makampeni a Multi-Channel ndi Multi-Step Drip Campaign

Sakanizani zopempha zolumikizirana, ma InMails, ma DM wamba, ndi kuyanjana kwa LinkedIn (zokonda, ndemanga, mawonedwe a mbiri) mosasunthika, modzidzimutsa. Gawo lirilonse limasintha malinga ndi yankho la wolandira.

Gawo Lotsogolera ndi Kusefa Kwanzeru

Ma tag ndi gawo amatsogolera kutengera momwe amalumikizirana, zomwe zidachitika kale, kapena zochitika za kampeni. Tumizani zotsatila zosiyanasiyana kumalumikizidwe atsopano motsutsana ndi akale, ndipo nthawi zonse dziwani pomwe kutsogolera kulikonse kwayima.

Kukonzekera Ngati Anthu

Konnector amasanja nthawi kuti atsanzire zochita za anthu, amapewa malire a tsiku ndi tsiku a LinkedIn, ndikuwonetsetsa kuti kufalitsa kwanu sikumva ngati sipamu.

Analytics ndi Kukhathamiritsa

Tsatani mitengo yotsegulira, mayankhidwe, ndi kupambana kwa kampeni. Mauthenga a mayeso a A/B, kutsatizana kwa ma tweak, ndi kulola deta kuyendetsa bwino.

Njira Zabwino Kwambiri za LinkedIn Outreach Automation (Popanda Kutaya Chibwenzi)

1. Sinthani Mwamakonda Anu Kupitilira Dzina Loyamba: Gwiritsani ntchito zambiri za otsogolera, kampani, ndi zokonda zake.
2. Muzitenthetsa Musanafunse: Khalani ndi oyembekezera musanatumize.
3. Mauthenga a Space Out: Osadandaula ndi ma pings obwerera kumbuyo.
4. Mverani Zizindikiro: Lolani kuti zibwenzi (mawonekedwe ambiri, zokonda, mayankho) zilamulire chotsatira chanu.
5. Onjezani Mtengo Pamasitepe Iliyonse: Gawani zinthu zothandiza, osati kungolankhula kwanu.
6. Gawani Omvera Anu: Ikani patsogolo zitsogozo zapamwamba ndikusamalira zina zonse.
7. Tsatirani Malamulo a LinkedIn: Osatulutsa mazana a mauthenga patsiku kapena kugwiritsa ntchito njira za spammy.

Chitsanzo Padziko Lonse: Kutsatizana ndi Kulumikizana ndi Konector

Intambwe ya 1: Pangani like ndi comment pa post yaposachedwa ya omwe akutsogolera.

Intambwe ya 2: Tumizani pempho logwirizana ndi makonda awo potengera zomwe atumizira kapena kulumikizana kwawo.

Intambwe ya 3: Mukalandira, tumizani uthenga wothokoza ndi chinthu choyenera (monga blog, lipoti, kapena chidziwitso chamakampani).

Intambwe ya 4: Dikirani ndikuwunika—ngati wotsogolera awona mbiri yanu, yambitsani kutsata koyenera (“Ndaona mwayendera mbiri yanga—ndidziwitseni ngati muli ndi mafunso okhudza [mutu]!”).

Intambwe ya 5: Pitirizani zotsatizanazi ndi zotsatizana zotsatizana, zoyendetsedwa ndi mtengo wapatali, ndipo yambitsani kuyitana kofewa kuti tichitepo kanthu pokhapokha mutatha chibwenzi.

Konekita imapanga masitepe aliwonse, kukulolani kuyang'ana pa mayankho ndi kutseka makambirano—osati ntchito yotanganidwa.

Tsogolo la LinkedIn Outreach: Anthu + AI

Njira yopambana ndi Sikelo yoyendetsedwa ndi AI yokhala ndi kukhudza kwamunthu. Momwe ma algorithms a LinkedIn akuchulukirachulukira ndipo ogwiritsa ntchito amakhala ozindikira, makonda sakhalanso osankha - ndiye chiyembekezo.

Njira yapadera ya Konnector imakupatsani mwayi:

• Pangani maubale pamlingo waukulu-popanda kulira mongodzichitira.
• Phatikizani otsogolera panthawi yoyenera, ndi uthenga wolondola.
• Sungani nthawi, chepetsani zolakwika, ndikukulitsa ROI pa kampeni iliyonse ya LinkedIn.

Kutsiliza

Kufikira kwa LinkedIn pamlingo sikutanthauza kutaya chinkhoswe kapena kumveka kwa robotiki. Ndi njira yoyenera yodzipangira nokha, kupanga mwanzeru, ndi zida ngati Konnector, mutha kupanga maulalo enieni, kulimbikitsa mayankhidwe, ndikuyendetsa kukula - osatopa.

Mwakonzeka kutengera kufalikira kwanu kwa LinkedIn kupita pamlingo wina?
yesani Cholumikizira ndikuwona momwe automation ndi chinkhoswe zimayendera limodzi.
Mukufuna kukulitsa mphamvu za Konnector pabizinesi yanu? Sungitsani chizindikiro apa!