Mauthenga ambiri a LinkedIn amatumizidwa panthawi yolakwika. Osati kwa munthu wolakwika — nthawi yolakwika. ICP ndi yolondola, uthenga wake ndi wabwino, koma munthu amene akufuna kukuthandizani sakuganizira za vuto lomwe mwathetsa. Osati lero, mulimonsemo.
Kusunga nthawi ndi chinthu chomwe njira zambiri zopezera anthu zimanyalanyaza. Ndipo chimodzi mwa zizindikiro zodalirika kwambiri pa LinkedIn ndi chomwe chimanyalanyazidwa nthawi zonse: kulengeza udindo watsopano.
Munthu akayamba ntchito yatsopano, zenera limatseguka. Silikhala lotseguka kwamuyaya. Nkhaniyi ikufotokoza chifukwa chake machenjezo atsopano ndi amodzi mwa amphamvu kwambiri LinkedIn social signals zomwe zilipo, ndi momwe mungachitirepo pa izi nthawi isanatseke.
Chifukwa chake ntchito yatsopano ndi imodzi mwa zizindikiro zabwino kwambiri za LinkedIn zomwe mungathe kuzitsatira
Kulembedwa ntchito kapena kukwezedwa pantchito si kungosintha ntchito kokha. Ndi chizindikiro chakuti winawake akusintha zinthu zofunika kwambiri pa ntchito yake, akumanga gulu lake, komanso akupanga zisankho - nthawi zambiri ndi bajeti yokhazikika.
Ganizirani momwe masiku 90 oyamba mu udindo watsopano amaonekera. Pali lamulo lokhazikitsa kudalirika. Pali kukakamizidwa kuti tipeze zopambana mwachangu. Pali zida, ogulitsa, ndi njira zomwe zikuwunikidwa. Ndipo kwenikweni, pali kutseguka kwa malingaliro atsopano omwe sanalipo pamene munthuyo anali wokhazikika komanso womasuka mu udindo wake wakale.
Si chinthu chozizira kwenikweni. Munthu ameneyo ndi amene akuyenda.
pakuti Kugulitsa pa intaneti kwa LinkedIn, uwu ndi mtundu wa chizindikiro chomwe chimasintha njira yanu yonse yofikira anthu. Simukuganiza ngati nthawi yake ndi yoyenera. Nthawiyo imalengezedwa poyera, m'mawu a woyembekezerayo, pa nsanja yopangidwira kuonekera kwa akatswiri.
Maganizo a anthu omwe ali kumbuyo kwa zenera latsopano la maudindo
Pali chifukwa chomwe magulu ogulitsa akhala akutsata kusintha kwa ntchito kwa zaka zambiri - kale kwambiri LinkedIn isanapange zinthu kukhala zosavuta. Munthu amene akuyamba ntchito yatsopano amalandira mwapadera m'njira yomwe nthawi zambiri siibwerezabwereza.
Sanakhazikikebe mu mapangano omwe alipo kale. Sanapange kukhulupirika ndi kudzipereka komwe kumapangitsa kusintha kuoneka koopsa. Akuyang'ana mwachangu zida, njira, ndi ogwirizana nawo omwe angawathandize kuchita bwino mwachangu. Ndipo nthawi zambiri amayankha uthenga woyenera komanso wofunikira chifukwa ali otsegukadi kuyankha.
Nthawi zambiri nthawi imeneyi imatenga masiku 30 mpaka 90. Pambuyo pake, zinthu zofunika kwambiri zimachepa, ntchito imakula, ndipo kutseguka kwa zokambirana zatsopano kumachepa kwambiri. Kufikira anthu pogwiritsa ntchito cholinga chawo zikutanthauza kuchita zinthu mkati mwa zenera limenelo — osati patatha miyezi isanu ndi umodzi munthu atakhazikika ndipo wasiya kuyang'ana mozungulira.
Zoyenera kuyang'ana mukamatsatira machenjezo atsopano pa LinkedIn
Sikuti kulengeza udindo uliwonse watsopano kuli kofanana ndi chizindikiro. Umu ndi momwe mungawerengere molondola kwambiri mukamachita izi tsatirani kuyanjana kwa LinkedIn zokhudza zosintha pantchito:
Mtundu wa udindo ndi wofunika
Wachiwiri kwa Purezidenti watsopano wa Malonda, Mtsogoleri wa Zamalonda, kapena Mkulu wa Ndalama nthawi zambiri amafunika kuyikidwa patsogolo. Awa ndi opanga zisankho omwe amabwera ndi ulamuliro wa bajeti komanso udindo wowunika zomwe zikuyenda bwino. Katswiri watsopano kapena wogwirizanitsa kulowa mu gulu ndi chizindikiro chofooka pazifukwa zambiri zofikira anthu ku B2B - ngakhale kutengera ICP yanu, angakhalebe oyenera kuwatsata.
Gawo la kampani ndi lofunika
Kulemba ntchito watsopano ku kampani ya Series B yomwe yangopeza ndalama ndi chizindikiro champhamvu kuposa udindo womwewo ku kampani yomwe yakhala ikugwira ntchito kwa zaka zitatu. Kukula kwa kampani kumawonjezera chizindikiro cha cholinga.
Uthengawo ndi wofunika kwambiri
Anthu ena amalengeza udindo watsopano ndi mzere umodzi. Ena amalemba nkhani yoganizira za komwe akupita, zomwe akufuna kumanga, ndi zomwe aphunzira. Nkhani yayitali ndi mphatso. Imakuuzani momwe mungayambitsire zokambirana - m'mawu awo, poganizira zomwe akufuna kuchita.
Ndi Zizindikiro Ziti Zatsopano za Udindo Zomwe Ziyenera Kuyikidwa Patsogolo?
| Mtundu Wa Chizindikiro | Chizindikiro Champhamvu Chofuna | Chizindikiro Chofooka cha Cholinga |
|---|---|---|
| Ukalamba | Wachiwiri kwa Purezidenti, Mtsogoleri, Mtsogoleri, C-Level | Kulemba ntchito achinyamata kapena oyamba kumene |
| Ntchito ya Kampani | Kukula mwachangu, kulemba anthu ntchito, kupeza ndalama zothandizira, kukulitsa | Kampani yotsika mtengo kapena yotsika mtengo |
| Ubwino wa Positi | Chilengezo chatsatanetsatane chokhala ndi zolinga ndi zofunika kwambiri | Kusintha kwa mzere umodzi popanda nkhani iliyonse |
| Ntchito Yokambirana | Kutumiza, kupereka ndemanga, kugwira ntchito pa LinkedIn | Zochita zochepa kapena zopanda ntchito papulatifomu |
| Mphamvu Yogula | Mwini bajeti kapena wopanga zisankho | Palibe mphamvu yogulira |
| Nthawi | Masiku 30–90 oyamba mu udindo | Anakhala mu udindo kwa miyezi 6+ |
| Mwayi Wofikira Anthu Ena | Zovuta kapena zolinga zomwe zatchulidwa poyera | Palibe nkhani yooneka bwino ya bizinesi |
Cholinga chake si kungopeza anthu osintha ntchito, koma kuzindikira anthu omwe akuyamba ntchitoyo komanso kusonyeza kutseguka, changu, komanso kutenga nawo mbali.
Apa ndi pomwe kufalitsa uthenga wa LinkedIn pogwiritsa ntchito cholinga kumakhala kothandiza kwambiri kuposa mndandanda wa anthu omwe ali ndi udindo wosasinthika.
Momwe mungayambire kukambirana popanda kusokoneza
Kulankhulana ndi anthu pogwiritsa ntchito chilengezo chatsopano cha udindo kumakhala kothandiza pokhapokha ngati kukuwoneka ngati kwachibadwa osati kopatsa mwayi. Kusiyana kwake kuli m'mene mumafotokozera nkhani yolankhulana ndi anthu.
Zomwe sizikugwira ntchito: "Zikomo kwambiri pa ntchito yatsopanoyi! Ndikufuna kukuwonetsani momwe nsanja yathu ingathandizire gulu lanu kukwaniritsa zolinga zawo."
Zimenezo zikadali nkhani chabe. Akungovala khadi loyamikira ngati chobisala.
Chomwe chimagwira ntchito ndi kuvomereza koona kenako ndi funso lofunika komanso losavuta kulifunsa. Tchulani chinthu china kuchokera pa uthenga wawo. Funsani za vuto lomwe adatchula, gulu lomwe akumanga, kapena cholinga chomwe adapereka. Pangani uthenga woyamba wokhudza iwo - osati za zomwe mukugulitsa.
Cholinga cha uthenga woyamba si kutseka malonda, koma kupeza yankho.
Mmene Ntchito Yatsopano Yabwino Imawonekera
| Njira Yofikira Anthu Ena | Zotsatira Zotheka |
|---|---|
| Zabwino zonse komanso mawu ogulitsa | Kawirikawiri amanyalanyazidwa |
| Ndemanga yoganizira bwino musanalumikizane | Mitengo yovomerezeka yokwera |
| Funsoli likugwirizana ndi zomwe akufotokoza kuti ndizofunikira kwambiri | Mayankho omveka bwino |
| Pempho lachiwonetsero nthawi yomweyo | Chibwenzi chochepa |
| Kulimbikitsana kutsatiridwa ndi kufikira anthu ena | Zokambirana zambiri zachilengedwe |
Njira yokonzekera: kambiranani musanalumikizane
Ngati wina wangolengeza udindo watsopano ndipo walemba nkhani yokhudza nkhaniyi, uthengawo ndi mwayi woti mukonzekere musanatumize pempho lolumikizana.
Ndemanga yoganizira bwino — yomwe imawonjezera malingaliro kapena kufunsa funso lenileni — imaika dzina lanu patsogolo pawo asanayambe kulumikizana mwachindunji. Pempho lanu lolumikizirana likafika patatha masiku angapo ndi uthenga wokhudza positi yawo, silikumveka lozizira. Zimamveka ngati kupitiriza kwachilengedwe.
Izi ndi Kugulitsa pa intaneti kwa LinkedIn njira yogwirira ntchito yomwe nthawi zonse imapanga kuvomereza kwakukulu komanso kuyankha mwachangu. Kutenthetsa sikosankha - ndi gawo lomwe limapangitsa kuti zina zonse zigwire ntchito.
Njira yogwiritsira ntchito ndemanga yothandizidwa ndi AI ya Konnector yapangidwira izi. Nsanjayi imazindikira zolemba zoyenera kuchokera ku akaunti yanu yowunikira, kulemba ndemanga yokhudzana ndi zomwe zili mu positi ndi kamvekedwe kanu, ndikuyiyika pamzere kuti muyiwunikenso. Mumavomereza musanatumize chilichonse. Ndi kukula popanda kutaya kutsimikizika.
Yang'anani: Momwe Konnector amatsata zizindikiro zolumikizirana ndi LinkedIn kuti afikire anthu ambiri
Zizindikiro zatsopano za udindo mu njira yayikulu yofikira anthu yochokera ku zolinga
Machenjezo atsopano ndi amphamvu, koma amagwira ntchito bwino ngati gawo la zizindikiro zambiri osati ngati choyambitsa chokhacho chomwe mumachitapo kanthu. kufikira anthu pogwiritsa ntchito zolinga zawo Njira zoyendetsera ntchito zimaphatikiza zizindikiro zambiri pamodzi — kotero simukungofikira anthu omwe asintha ntchito, komanso anthu omwe asintha ntchito ndipo akulemba za vuto loyenera ndikuchita nawo zomwe zili mu gulu lanu.
Kuphatikiza kumeneko — kusintha kwa maudindo komanso kuchitapo kanthu mwachangu komanso kufunika kwa nkhani — kumakhala kofunda monga momwe munthu amene akufuna kuzizira amakhalira. Konnector imawonetsa chizindikiro chamtunduwu kuchokera ku ICP yanu, kotero gulu lanu nthawi zonse limagwira ntchito ndi maakaunti omwe akuwonetsa cholinga chachikulu pakadali pano osati omwe amawoneka osangalatsa milungu isanu ndi umodzi yapitayo.
Mutha kuwona zambiri za momwe izi zimagwirira ntchito mu nkhani yathu pa LinkedIn social signals ndi momwe zimawonekera zikugwiritsidwa ntchito pa njira yofikira anthu onse m'gulu lathu Buku lothandizira anthu ku LinkedIn la B2B.
Ndondomeko yachangu: kufikira anthu atsopano m'magawo atatu
Ngati mukufuna njira yosavuta komanso yobwerezabwereza yochitira zinthu pogwiritsa ntchito zizindikiro zatsopano, nayi momwe mungapangire izi:
- Dziwani chizindikiro. Yang'anirani ICP yanu kuti mudziwe zambiri za maudindo atsopano. Ikani patsogolo maudindo opanga zisankho m'makampani omwe akugwirizana ndi kukula kwanu komanso zofunikira zanu. Konnector amaonekera okha kuti palibe chomwe chingadutse.
- Chitani kaye. Ngati alemba nkhani zokhudza udindo watsopano, siyani ndemanga yoyenera mkati mwa maola 48 oyambirira. Uku ndi kukonzekera kwanu. Khalani oona mtima — yankhani zomwe anenadi.
- Lumikizanani ndi nkhani. Tumizani pempho lanu lolumikizana patatha masiku awiri kapena anayi mutatha kupereka ndemanga yanu. Lembani zomwe adalemba mu kalatayo. Muzilemba mwachidule. Chiganizo chimodzi kapena ziwiri ndizokwanira. Cholinga ndi kulumikizana, osati kukweza mawu.
Kuchokera pamenepo, uthenga wanu woyamba mutalandira uthengawo umatsatira mfundo zomwezo zokhudzana ndi cholinga: tchulani udindo, tchulani vuto lomwe atchulalo, funsani funso limodzi lokha komanso loyenera. Lolani kuti zokambiranazo ziyambe musanayambe zomwe mukuchita.
Chifukwa chake njira iyi ndi yabwino kwambiri pa akaunti yanu ya LinkedIn
Kupatula phindu la njira imeneyi, pali mfundo yoti njira imeneyi ingakhale yothandiza. LinkedIn imakonda kulemba maakaunti omwe amatumiza mauthenga ambiri ochokera kwa anthu osiyanasiyana kuposa maakaunti omwe amatumiza mauthenga ofunikira komanso ofunikira tsiku lililonse.
Kuchita zinthu mogwirizana ndi zizindikiro zatsopano mwachibadwa kumachepetsa kufikira kwanu ku nthawi zomwe kufunika kwake kuli kwakukulu ndipo munthu amene akufuna ntchitoyo amalandiradi uthengawo. Izi zikutanthauza kuti pali mayankho abwino, anthu ambiri amalandira, komanso mbiri ya zochita za akaunti yomwe LinkedIn imaiona ngati ya anthu komanso yochita kufuna — m'malo mochita zinthu zokha komanso mosasankha.
Ngati mukufuna kumvetsetsa momwe mungachitire tsatirani kuyanjana kwa LinkedIn popanda kuyika akaunti yanu pachiwopsezo, Buku ili la LinkedIn lotsogolera anthu ikufotokoza mwatsatanetsatane mbali yokhudzana ndi kutsata malamulo.
Yambani makambirano oyenera panthawi yoyenera
Machenjezo atsopano okhudza udindo ndi chimodzi mwa zizindikiro zomveka bwino zogulira zomwe LinkedIn imakupatsirani. Funso ndilakuti kodi njira yanu yolumikizirana ndi anthu yakonzedwa kuti iwagwire - ndikuwachitapo kanthu mwachangu mokwanira kuti awoneke ofunika.
Konnector amatsata zizindikiro izi kudzera mu ICP yanu yokha, amatsegula kaye anthu omwe ali ndi cholinga chachikulu, ndipo amapatsa gulu lanu zida zogwirira nawo ntchito m'njira yoyenera, yogwirizana, komanso yothandiza kwambiri.
Mukufuna kuziwona zikugwira ntchito? Sungitsani chizindikiro ndipo tidzakambirana momwe zidzafikire pamsika wanu. Kapena Lowani ndipo pangani kampeni yanu yoyamba yogwiritsa ntchito zizindikiro lero.
Kuwerenga kwina
- Kumvetsetsa LinkedIn Social Signals ndi Konnector
- LinkedIn Lead Generation: Njira Yolumikizirana
- Ma Hacks Opangira Ma Lead Generation Omwe Amagwira Ntchito Pa LinkedIn
- Ndondomeko Yothandizira Anthu pa LinkedIn ya B2B: Zomwe Zimagwira Ntchito mu 2026
- Momwe Mungasinthire LinkedIn Popanda Kuletsedwa
11x Kufikira Kwanu kwa LinkedIn Ndi
Automation ndi Gen AI
Gwiritsirani ntchito mphamvu za LinkedIn Automation ndi Gen AI kuti mukulitse kufikira kwanu kuposa kale. Phatikizani masauzande otsogolera mlungu uliwonse ndi ndemanga zoyendetsedwa ndi AI ndi makampeni omwe mukufuna - zonse kuchokera pa nsanja imodzi ya lead-gen powerhouse.
Mafunso Ofunsidwa Kawirikawiri
Si chizindikiro chilichonse cha anthu chomwe chimasonyeza cholinga chogula. Zizindikiro zamphamvu nthawi zambiri zimagwirizanitsidwa ndi kusintha, kufunikira kwachangu, kapena kutenga nawo mbali koonekera - monga kulemba ntchito atsogoleri atsopano, kulengeza ndalama, kukwera kwa ntchito, kukambirana zaukadaulo, kapena kutenga nawo mbali mobwerezabwereza ndi zomwe zili mumakampani. Chofunika kwambiri ndi kuzindikira zizindikiro zomwe zikusonyeza kuti kampani ikuwunika kusintha, osati kungogwira ntchito pa LinkedIn.
Kusankha nthawi kumatsimikiza ngati uthenga wanu ukuwoneka wofunikira kapena wosakhazikika. Uthenga wotumizidwa nthawi yomweyo munthu amene akufuna kukuthandizani akangoyamba kumene ntchito, kusintha udindo, kapena vuto, umalowa m'malo mwa zomwe akuganiza kale. Uthenga womwewo womwe umatumizidwa patatha milungu ingapo nthawi zambiri umamveka ngati wamba ndipo umataya tanthauzo lake.
Zina mwa zizindikiro zamphamvu kwambiri zogulira zinthu ndi monga kulengeza maudindo atsopano, kulemba anthu ntchito zina zokhudzana nazo, kukambirana za mavuto okhudza ntchito, kugwirizana ndi zomwe akupikisana nazo, kutenga nawo mbali pazochitika, komanso kuyanjana mobwerezabwereza ndi maudindo a atsogoleri a maganizo m'gulu lanu. Zizindikiro zimenezi nthawi zambiri zimavumbula komwe zinthu zofunika kwambiri ndi bajeti zikusinthira.
Inde. Ndipotu, magulu ang'onoang'ono nthawi zambiri amapindula kwambiri chifukwa kugulitsa kochokera ku cholinga kumathandiza kuyika patsogolo kufikira anthu m'malo mowonjezera kuchuluka kwa anthu mwachimbulimbuli. M'malo motumiza mauthenga kwa anthu ambirimbiri omwe angakhale osafunikira, magulu amatha kuyang'ana kwambiri gulu laling'ono la anthu omwe ali ndi zolinga zapamwamba omwe akuwonetsa kale ntchito yoyenera.
Kufikira anthu ambiri kumanyalanyaza zomwe zikuchitika. Anthu ambiri opanga zisankho amalandira mapempho obwerezabwereza okhudzana ndi kulumikizana tsiku lililonse. Mauthenga omwe amalephera kufotokozera zomwe zimayambitsa kapena zomwe zikuchitika pakadali pano amaoneka ngati odziyimira pawokha komanso osagwira ntchito. Kufikira anthu motsatira zomwe zikuchitika kumaonekera chifukwa kumagwirizana ndi zomwe zikuchitika kale m'dziko la omwe akufuna.
Kulankhulana kumalimbitsa ubale usanayambe. Ndemanga zoganizira bwino, zochita, ndi kuyanjana kumapangitsa kuti anthu azizindikirike pakapita nthawi, zomwe zimapangitsa kuti mauthenga achindunji azimveka ofunda komanso achilengedwe. Kugulitsana pagulu kumagwira ntchito bwino pamene ubale ndi gawo la njira yolumikizirana yopitilira m'malo mwa uthenga umodzi wozizira.
Luso laukadaulo limagwira ntchito bwino kwambiri likamathandiza pakufufuza, kulemba, kuyika patsogolo, ndi kusintha momwe munthu akufunira — osati likamayendetsa zokambirana zokha. Njira zamphamvu kwambiri zimaphatikiza malingaliro opangidwa ndi luso laukadaulo ndi ndemanga za anthu, kuonetsetsa kuti mauthenga amakhalabe oyenera, ogwirizana ndi nkhani, komanso achilengedwe.
Zolakwika zomwe zimafala kwambiri ndi kuika patsogolo kuchuluka kwa mawu kuposa kufunika kwake, kutumiza mauthenga ofanana kwa aliyense amene akufuna, kuchitapo kanthu pang'onopang'ono kwambiri ku zizindikiro, ndikusintha zokambirana popanda kuyang'aniridwa ndi anthu. Makina odziyimira pawokha ayenera kuthandiza magulu ogulitsa kuti azichita zinthu mwachangu komanso kusunga mawonekedwe awo.
Zizindikiro za cholinga chachikulu zimataya phindu mwachangu, makamaka pakusintha maudindo, ntchito yolemba anthu ntchito, kapena zokambirana zomwe zikuchitika. Mwachiyembekezo, magulu ayenera kuyang'anira zizindikiro tsiku ndi tsiku kuti athe kukambirana nkhaniyi ikadali yatsopano komanso yofunikira.
Mndandanda wa anthu omwe akufuna chithandizo chamankhwala umangokuuzani omwe akuyenerera ICP yanu. Zizindikiro za anthu zimawonetsa omwe akuchita nawo chidwi, akusintha zomwe akufuna, kapena akuwonetsa zizindikiro za chidwi pakali pano. Gawo lowonjezera la nthawi ndi momwe zinthu zilili limathandizira kwambiri kufunika kwa anthu komanso kuchuluka kwa mayankho.
