Mumatumiza mauthenga ambirimbiri a LinkedIn sabata iliyonse. Mumasankha ma tempuleti mwamakonda. Mumayang'ana anthu oyenera. Komabe kuchuluka kwa mayankho anu kuli pansi pa 5%, ndipo kukula kwa njira yolumikizirana kumakhalabe kofanana.
Ngati izi zikumveka zachilendo, simuli nokha. Ma kampeni ambiri a LinkedIn amalephera—osati chifukwa chakuti njirayo ndi yolakwika, koma chifukwa chakuti kuchita zinthu sikukwaniritsa zinthu zofunika kwambiri zomwe zimasiyanitsa kufalikira kwa anthu ndi sipamu yonyalanyazidwa.
Mu 2026, njira ya LinkedIn yakhala yanzeru kwambiri, ogula akhala osankha kwambiri, ndipo miyeso yopezera anthu ogwira ntchito ku LinkedIn yakwera kwambiri. Ichi ndichifukwa chake njira yanu yopezera anthu ku LinkedIn ikulephera komanso momwe mungakonzere vutoli.
Chifukwa 1: Kufikira Kwanu pa LinkedIn Kumawoneka Ngati kwa Aliyense
Tsegulani bokosi lanu la LinkedIn pompano. Mupeza mauthenga ambiri otsatira njira yofanana yotopa: kuyamika kwa anthu onse, kupereka phindu losamveka bwino, kuitana anthu kuti achitepo kanthu mwachangu.
"Moni [Dzina], ndaona mbiri yanu yodabwitsa mu [makampani]. Timathandiza makampani ngati anu kupeza [phindu la anthu onse]. Kodi mungakhale omasuka kuimbira foni mwachangu?"
Kufikira kwa LinkedIn komwe kumayendetsedwa ndi template iyi sikuthandiza chifukwa makasitomala amalandira mauthenga ofanana 10-20 sabata iliyonse. Uthenga wanu umachotsedwa patangopita masekondi ochepa chifukwa umawonetsa kuti ndi wochita zokha, osati chidwi chenicheni.
Kukonza: Gwiritsani ntchito njira yosokoneza mawonekedwe anu mu LinkedIn. Lembani zomwe munthu amene akufuna kuyika pa intaneti, tchulani mgwirizano weniweni, kapena tsogolerani ndi chidziwitso choyenera m'malo mongotchula mawu. Konector.ai kukuthandizani kuzindikira omwe akufuna kufalitsa nkhani zokhudzana ndi yankho lanu, zomwe zimakupatsani mwayi wolankhula ndi zomwe zili mkati mwawo musanatumize zopempha zolumikizirana. Izi zimapangitsa kuti anthu azidziwana bwino komanso azidziwa bwino zomwe LinkedIn sizikuzigwiritsa ntchito.
Chifukwa 2: Mukulumikizana ndi munthu pa nthawi yolakwika
Kulemba nthawi kumathandizira kuti LinkedIn ipambane kuposa momwe akatswiri ambiri ogulitsa amadziwira. Kutumiza uthenga kwa munthu amene wasintha ntchito miyezi itatu yapitayo kumabweretsa zotsatira zosiyana ndi kulankhula ndi munthu amene anayamba ntchito yatsopano sabata yatha.
Mofananamo, kulankhulana ndi CMO panthawi yokonzekera bajeti ya kotala lachinayi kumalandiridwa mosiyana ndi uthenga womwewo mu Januwale pamene bajeti imayambiranso ndipo njira zatsopano zimayamba.
Kufikira anthu ambiri pa LinkedIn kumalephera chifukwa sikulabadira konse zizindikiro zogulira. Mukulengeza njira yotsatsira malonda kwa makasitomala omwe sanalembepo za mavuto omwe angabwere chifukwa cha kupanga ma lead kapena kutchula mavuto ena okhudzana nawo.
Kukonza: Gwiritsani ntchito LinkedIn yochokera ku cholinga pogwiritsa ntchito zizindikiro za anthu. Zizindikiro za anthu za Konnector.ai zimakhala ndi mawonedwe pamene makasitomala amalemba nkhani zinazake, akapezeka pa ma webinars oyenera, akamacheza ndi omwe akupikisana nawo, kapena akamawonetsa zizindikiro zina zogulira. Izi zimakupatsani nthawi yoti LinkedIn yanu ifike pamlingo woyenera kwambiri. M'malo motumiza uthenga kwa makasitomala 500 mwachisawawa, mumatumiza mauthenga kwa makasitomala 50 omwe akukambirana mavuto omwe yankho lanu limathetsa.
Chifukwa Chachitatu: Njira Yanu Yotsatirira Palibe
Nayi ziwerengero zochititsa chidwi: 80% ya malonda amafuna malo asanu kapena kuposerapo oti agwire ntchito, koma ma kampeni ambiri a LinkedIn amasiya pambuyo pa uthenga umodzi kapena iwiri.
Mumatumiza pempho lolumikizana. Limalandiridwa. Mumatumiza uthenga wokhudza kulumikizidwa. Palibe yankho. Mumapitirira.
Njira yolumikizirana ya LinkedIn yogwira ntchito limodzi iyi imalephera chifukwa akuluakulu otanganidwa sayankha uthenga uliwonse nthawi yomweyo. Mwina woyembekezera ntchito yanu anali pamisonkhano, paulendo, kapena anangodabwa uthenga wanu utafika.
Kukonza: Pangani njira zolumikizirana ndi LinkedIn zolumikizirana zambiri zomwe zimaphatikiza njira zingapo ndi malo olumikizirana. Njira yoyenera imaphatikizapo:
- Tsiku 1: Chitani nawo gawo positi yaposachedwa ya woyembekezera
- Tsiku 3: Tumizani pempho lolumikizana ndi munthu payekha
- Tsiku 5: Tumizani uthenga woyamba (osatchula mawu)
- Tsiku 10: Gawani nkhani kapena chidziwitso chofunikira
- Tsiku 15: Kutumiza imelo ndi nkhani zina
- Tsiku la 20: Uthenga womaliza wa LinkedIn wokhala ndi pempho lomveka bwino loti muchitepo kanthu
Konnector.ai imasintha machitidwe awa nthawi ndi nthawi mwachilengedwe komanso kusintha momwe zinthu zilili. Sungitsani chizindikiro kuti muwone momwe kufalikira kwa LinkedIn kogwira ntchito zambiri kumawonjezera kuchuluka kwa mayankho kuchokera pa 5% mpaka 20%+.
Werengani zambiri—-> Kudziwa Luso la Mauthenga Otsatira: Chitsogozo cha ma SDR
Chifukwa 4: Mukuganizira za kuchuluka kwa ndalama kuposa kufunika kwake
Cholakwika chachikulu chomwe chimapangitsa kuti anthu azitha kupeza makasitomala ambiri pa intaneti ndichakuti anthu ambiri amaika patsogolo kuchuluka kwa makasitomala kuposa ubwino. Atsogoleri ogulitsa amaika ma KPI pa mauthenga otumizidwa m'malo moyambitsa zokambirana, zomwe zimapangitsa kuti magulu azifalitsa anthu ambiri omwe ali ndi vuto losafunikira mlungu uliwonse.
Kufikira kwa LinkedIn koyamba kumeneku kumalephera chifukwa kumabweretsa mitengo yotsika yolandirira, mitengo yotsika yoyankhira, komanso zizindikiro za sipamu zomwe zimaletsa akaunti yanu.
Algorithm ya LinkedIn imayang'anira kuchuluka kwa momwe anthu amalumikizirana. Ngati zopempha zanu zolumikizirana zinyalanyazidwa 70% ndipo mauthenga anu amalandira mayankho a 3%, nsanjayo imachepetsa kufikira kwanu ndipo imagwiritsa ntchito malire otumizirana.
Kukonza: Sinthani kuchoka pa kuchuluka kwa mawu kupita ku LinkedIn yokhudzana ndi kufunika kwa anthu. Yambani ndi mfundo zolimba zowunikira:
- Anthu omwe akufuna kukhala makasitomala abwino kwambiri omwe akugwirizana ndi mbiri yanu yabwino ya makasitomala
- Opanga zisankho omwe ali ndi ulamuliro pa bajeti
- Akatswiri omwe akuwonetsa kutenga nawo mbali pa LinkedIn (kutumiza, kupereka ndemanga)
- Makampani omwe akukula kapena akukumana ndi zochitika zofunika
Chepetsani kuchuluka kwa anthu omwe mumagwiritsa ntchito tsiku ndi tsiku pa LinkedIn ndi 50% pamene mukukweza kulondola kwa zolinga ndi 100%. Mudzawona kuchuluka kwa anthu omwe amalandira, kukambirana bwino, komanso malo abwino ogwirira ntchito omwe amalola kuti anthu ambiri azitha kukulitsa zinthu.
Chifukwa Chachisanu: Uthenga Wanu Umayenda ndi Zosowa Zanu, Osati Zawo
Kufikira anthu ambiri pa LinkedIn kumalephera kuyesa koyambira kwa malonda: kumayang'ana kwambiri zomwe mukufuna m'malo mwa zomwe wofunayo akufuna.
"Ndikufuna kukonza nthawi yoti tikambirane momwe yankho lathu lingathandizire gulu lanu."
Njira imeneyi imayang'ana kwambiri chikhumbo chanu chofuna msonkhano osati chikhumbo cha munthu amene akufuna kuthetsa vuto. Akuluakulu otanganidwa saganizira za kuchuluka kwa malonda anu kapena zinthu zomwe mumagulitsa. Amaganiziranso za mavuto omwe amawalepheretsa kukwaniritsa zolinga zawo.
Kukonza: Sinthani njira yanu yolumikizirana ndi LinkedIn kuti mugwirizane ndi zinthu zofunika kwambiri kwa makasitomala. Tsatirani malangizo, mafunso, kapena zomwe mwawona zomwe zikusonyeza kumvetsetsa momwe zinthu zilili:
- "Ndaona positi yanu yokhudza kukulitsa kuchuluka kwa osewera omwe akubwera - tangofalitsa kafukufuku wokhudza chifukwa chake 70% ya magulu a SDR amalephera kukwaniritsa gawo la mpikisano. Ndimaganiza kuti gawo la mndandanda wamasewerawa lingakhale losangalatsa."
- "Ndazindikira kuti [Kampani] yakula kufika ku EMEA posachedwapa. Makasitomala athu ambiri akumana ndi vuto ili lokhudza mgwirizano wa kuchuluka kwa ogwira ntchito m'madera osiyanasiyana—ndi okondwa kugawana zomwe zagwira ntchito."
Kufikira anthu pa LinkedIn komwe kumabweretsa phindu lalikulu m'malo mogulitsa kumabweretsa kuchuluka kwa mayankho katatu kapena kanayi.
Werengani zambiri—-> Ma tempuleti 25 Abwino Kwambiri Othandizira pa LinkedIn Omwe Amalandira Mayankho
Chifukwa 6: Mukugwiritsa Ntchito Makina Oopsa Omwe Amaletsa Maakaunti
Magulu ambiri ogulitsa amagwiritsa ntchito njira yolumikizirana ya LinkedIn kuti awonjezere khama lawo, kenako n’kudabwa chifukwa chake maakaunti amaletsedwa kapena kuletsedwa mkati mwa milungu ingapo.
Vuto si automation yokha—ndi kugwiritsa ntchito zowonjezera zochokera ku msakatuli zomwe zimapangitsa kuti LinkedIn izitha kuzindikira mosavuta. Zida zimenezi zimagwira ntchito kuchokera ku adilesi yanu ya IP, zimatumiza mauthenga nthawi ndi nthawi, ndipo zimawonetsa machitidwe omwe amachititsa kuti anthu asamapezeke ndi sipamu.
Kukonza: Gwiritsani ntchito njira yolumikizirana ya LinkedIn yochokera mumtambo yomwe idapangidwa makamaka kuti isadziwike. Konnector.ai imagwira ntchito kuchokera ku ma IP odzipereka, imayambitsa kuchedwa kwachisawawa pakati pa zochita, imasinthasintha machitidwe a ntchito tsiku lililonse, ndipo imakhala mkati mwa malire a chitetezo cha LinkedIn.
Kugwiritsa ntchito njira yodziyimira payokha motetezeka kumakupatsani mwayi wofalitsa mauthenga a LinkedIn kuyambira pa 50 patsiku mpaka 500+ kwa mamembala ambiri a timu popanda kuyika pachiwopsezo zoletsa akaunti. Pulatifomuyi imayang'anira nthawi, kusintha kwa makonda, ndi kutsata njira zambiri pamene mukuyang'ana kwambiri pazokambirana ndi omwe akufuna kuyankha.
Lowani lero ndikusintha LinkedIn yanu yofikira anthu kuchokera pa ntchito yamanja, yotenga nthawi yambiri kukhala injini yodziyimira yokha yomwe imapanga mapaipi okhazikika.
Chifukwa 7: Simukugwiritsa Ntchito Umboni Wachikhalidwe ndi Kudalirika
Kufikira anthu osadziwika kudzera pa LinkedIn kukukumana ndi vuto lalikulu nthawi yomweyo. Anthu omwe akufuna kukuthandizani sakudziwani, sanamvepo za kampani yanu, ndipo alibe chifukwa chokhulupirira uthenga wanu.
Mabungwe ambiri ofufuza za LinkedIn amalephera kuthetsa vutoli, poyembekezera kuti anthu omwe akufuna kulumikizana azilandira zopempha zawo ndikuyankha mafunso ochokera kwa anthu osawadziwa.
Kukonza: Pangani kudalirika musanayambe kufikira anthu mwachindunji:
- Gawani zinthu zofunika nthawi zonse kuti anthu omwe akufuna kudziwa dzina lanu adziwe dzina lanu
- Pezani maubwenzi ogwirizana nthawi iliyonse yomwe zingatheke
- Makasitomala ofunikira m'mafakitale ofanana kapena magawo amakampani
- Lumikizani ku maphunziro oyenerera kapena malingaliro ofalitsidwa mu mauthenga anu
- Konzani mbiri yanu ya LinkedIn ndi umboni wa anthu (umboni, ma logo, zotsatira)
Anthu omwe akufuna ntchito akamapita ku mbiri yanu akalandira uthenga wanu wa LinkedIn, ayenera kuonana ndi katswiri wodalirika komanso wodziwa bwino ntchitoyo, osati munthu wopanda ntchito wopanda mbiri ya ntchitoyo.
Kukonza Konse kwa LinkedIn Outreach: Ndondomeko Yabwino
Kufikira bwino kwa LinkedIn mu 2026 kumafuna kuphatikiza zonse izi mu njira yogwirizana:
Sabata 1-2: Pangani mndandanda wanu wa zolinga pogwiritsa ntchito njira zokhwima za ICP: Gwiritsani ntchito Konnector.ai kuti mudziwe omwe akufuna kugula zinthu kudzera mu mgwirizano ndi anthu komanso kulumikizana ndi zomwe zili mkati.
Sabata 3-4: Chitani nawo zomwe zili m'gulu la anthu omwe mukufuna kuwapeza: Ndemanga pa zolemba, gawani malingaliro awo, ndipo pangani mawonekedwe owonekera musanatumize zopempha zolumikizirana.
Sabata 5-8: Yambitsani njira zolumikizirana ndi LinkedIn zogwira ntchito zambiri: kuphatikiza zochitika papulatifomu (mawonedwe a mbiri, zokonda za positi) ndi mauthenga omwe ali ndi dzina lanu komanso kutsatira maimelo. Yang'anirani kuchuluka kwa kuvomereza (cholinga cha 35%+) ndi kuchuluka kwa mayankho (cholinga cha 18%+).
Sabata 9+: Konzani bwino kutengera deta ya magwiridwe antchito: Yesani njira ziwiri zotumizira mauthenga zomwe zimapanga mayankho. Sinthani zolinga kutengera magawo omwe amagwira ntchito kwambiri. Sinthani zomwe zimagwira ntchito pamene mukusunga miyezo yabwino.
Siyani Kulephera pa LinkedIn Outreach—Yambani Kusintha
Kufikira anthu pa LinkedIn kumalephera mukamachita ngati malonda a imelo: kutumiza mauthenga ambiri pamndandanda waukulu ndikuyembekeza mayankho. Kumapambana mukamachita ngati malonda amakono: kufufuza zomwe zingachitike, kuzindikira zizindikiro za cholinga, kuchita nawo zinthu mogwirizana ndi zomwe zikuchitika, ndikutsatira mosalekeza.
Kusiyana pakati pa kuchuluka kwa mayankho a 5% ndi 20%+ si mwayi—ndi njira, nthawi, kusintha makonda anu, ndi zida zoyenera.
Konnector.ai imathandiza magulu ogulitsa a B2B kukonza mfundo zonse zazikulu zolephera kufikira anthu pa LinkedIn: Timazindikira anthu omwe ali ndi zolinga zapamwamba kudzera m'mauthenga a anthu, sinthani ma multi-touch sequences omwe amamveka ngati anthu, sungani chitetezo cha akaunti kudzera mu kutumiza kudzera mumtambo, ndikulumikizana ndi CRM yanu kuti muwone momwe payipi imakhudzira.
Siyani kutaya mapangano chifukwa cha mauthenga obisika a LinkedIn. Sungani chiwonetsero chogwirizana ndi zosowa zanu kuti tiwone momwe timathandizira magulu ogulitsa kuti asinthe LinkedIn kukhala njira yawo yogwira ntchito bwino kwambiri—kapena yambani kuyesa kwanu kwaulere ndipo konzani njira yanu yolumikizirana ndi LinkedIn lero.
11x Kufikira Kwanu kwa LinkedIn Ndi
Automation ndi Gen AI
Gwiritsirani ntchito mphamvu za LinkedIn Automation ndi Gen AI kuti mukulitse kufikira kwanu kuposa kale. Phatikizani masauzande otsogolera mlungu uliwonse ndi ndemanga zoyendetsedwa ndi AI ndi makampeni omwe mukufuna - zonse kuchokera pa nsanja imodzi ya lead-gen powerhouse.
Mafunso Ofunsidwa Kawirikawiri
Kufikira anthu pa LinkedIn sikukuyenda bwino chifukwa cha mauthenga omwe amafanana ndi mawu ena onse, nthawi yolakwika popanda kugula zizindikiro, kusowa kwa njira zotsatirira, kulunjika kwambiri pa kuchuluka kwa mawu, ndi mauthenga omwe amayang'ana kwambiri zosowa za ogulitsa m'malo mwa mavuto a omwe akufuna. Ma kampeni ambiri amasiya pambuyo pa malo olumikizirana 1-2 pamene 80% ya anthu omwe akufuna kukhudza anthu 5+. Konzani izi mwa kusintha zomwe mumakonda kutengera zizindikiro za anthu, kukhazikitsa njira zolumikizirana zambiri, ndikutsogolera ndi phindu m'malo mwa mawu olumikizirana.
Cholakwika chachikulu ndichakuti kuchuluka kwa anthu kukhale kofunikira kuposa mtundu. Kutumiza mauthenga ambirimbiri omwe sali olondola bwino kumabweretsa kutsika kwa kulandiridwa (osakwana 30%), kutsika kwa mayankho (osakwana 5%), komanso mwayi wochuluka woyambitsa kupezeka kwa sipamu. M'malo mwake, chepetsani kuchuluka kwa anthu ndikuyang'ana kwambiri makasitomala omwe ali ndi chidwi chofanana ndi mbiri yanu yabwino yamakasitomala ndikuwonetsa zizindikiro zodziyimira pawokha.
Kufikira anthu ogwira ntchito bwino kumafuna malo olumikizirana 5-7 mkati mwa milungu itatu mpaka inayi. Izi zikuphatikizapo kutenga nawo mbali, zopempha zolumikizirana, mauthenga ofunikira, chidziwitso, ndi kutsatira. Kufikira anthu ambiri kumalephera chifukwa kumasiya msanga kwambiri, pomwe opanga zisankho nthawi zambiri amayankha pambuyo pa malo olumikizirana angapo.
Zizindikiro za anthu ndi zizindikiro za cholinga chotengera zochita za LinkedIn, monga kutumiza, kupereka ndemanga, kupezeka pazochitika, kapena kuchita nawo zinthu. Kugwiritsa ntchito zizindikirozi kumakupatsani mwayi wofikira anthu omwe akufuna kudziwa zambiri pamene zili zofunika kwambiri ndipo kumawonjezera kuchuluka kwa mayankho.
Inde, mukamagwiritsa ntchito zida zochokera ku mitambo zomwe zimatsanzira khalidwe la anthu, kugwiritsa ntchito ma IP apadera, ndikugwira ntchito mkati mwa malire. Njira zosatetezeka zodziyimira zokha, monga zowonjezera za msakatuli, zingayambitse kuzindikira chifukwa cha machitidwe obwerezabwereza.
Anthu omwe akufuna kupeza ntchito amanyalanyaza mauthenga omwe ndi a anthu onse, oganizira kwambiri za malonda, osagwiritsidwa ntchito bwino nthawi, kapena osadalirika. Mauthenga omwe sakwaniritsa zosowa za munthu amene akufuna kupeza ntchito kapena nkhani yake nthawi zambiri amasiyidwa.
Kufikira anthu ambiri nthawi zambiri kumakhala ndi chiwerengero cha mayankho a 3-5%. Makampeni okonzedwa bwino pogwiritsa ntchito kusintha kwa makonda, zizindikiro za cholinga, ndi zotsatira zimatha kufika pa chiwerengero cha mayankho a 18-25%. Chiwerengero cha kuvomereza chiyenera kukhala choposa 35%.
Sinthani njira yolunjika, chepetsani voliyumu, gwiritsani ntchito njira zolumikizirana zambiri, sinthani mauthenga kuti akhale achinsinsi, gwiritsani ntchito zizindikiro za anthu, ndikutsata miyezo ya magwiridwe antchito monga kuchuluka kwa kuvomereza ndi kuyankha. Kugwirizana ndi kufunika ndikofunikira kwambiri pakukweza zotsatira.
Zipangizo zogwira mtima zofikira anthu zimapereka magawo, zochita zokha, komanso kutsatira momwe anthu akugwirira ntchito. Mapulatifomu monga Konnector amathandiza kuzindikira zizindikiro zofunira, kuyendetsa ntchito mwadongosolo, komanso kuyang'anira momwe anthu akufikira anthu mosatekeseka.
Kulandila anthu ochepa nthawi zambiri kumachitika chifukwa cha kusafuna kuwatsogolera bwino, kusowa kwa njira yolumikizirana ndi anthu ena, kapena mauthenga osayenera. Kutumiza mapempho olumikizirana popanda nkhani kapena kwa omvera olakwika kumachepetsa kudalirana ndi kuwonekera.
Inde, kusintha momwe munthu akumvera kumathandizira kwambiri kuchuluka kwa mayankho. Ngakhale kungotchula positi yaposachedwa, udindo, kapena zomwe munthu wachita nazo pogawana kungapangitse kuti anthu ambiri azichita nawo chidwi poyerekeza ndi ma tempuleti wamba.
Kupeza nthawi n'kofunika kwambiri. Kupeza anthu atsopano pamene anthu omwe akufuna thandizo ali otanganidwa kapena akukambirana nkhani zofunika kumawonjezera mwayi woti anthu ayankhidwe. Kupeza anthu atsopano popanda nkhani nthawi zambiri kumanyalanyazidwa.
Inde, nkhani zomwe zili nthawi zonse zimalimbitsa kudalirika ndi kudziwana. Anthu omwe akufuna kudziwa zambiri amayankha akazindikira dzina lanu kapena akaonapo mfundo zanu kale.
Njira yolimba imaphatikiza kulunjika kochokera ku cholinga, mauthenga opangidwa ndi munthu payekha, njira zolumikizirana nthawi zambiri, komanso kutenga nawo mbali nthawi zonse. Imayang'ana kwambiri pakupanga ubale m'malo molimbikitsa kugulitsa nthawi yomweyo.
Kutumiza mauthenga ambiri nthawi zambiri kumalephera chifukwa kumawononga kufunika kwa uthenga. Kutumiza mauthenga ambiri kumachepetsa kudalirana, kumachepetsa kukhudzidwa, komanso kumawonjezera chiopsezo cha ziletso.
