Oyambitsa ambiri a B2B amafika poyera ndi chibadwa choyenera komanso kuchita zinthu molakwika. Amadziwa kuti amafunika njira yolumikizirana. Amalemba mndandanda, amalemba mndandanda, kenako amatumiza. Patatha milungu itatu - palibe chomwe chimachitika.
Vuto nthawi zambiri silimakhala pa malonda, msika, kapena njira. Ndi kampeni yokhayo.
Zolakwa zisanuzi zimawonekera m'mafakitale, ma ICP, ndi kukula kwa magulu. Ngati ntchito yanu yotuluka sikugwira bwino ntchito, pali mwayi waukulu kuti chimodzi mwa izo ndi chifukwa chake.
Kuyambira ndi mndandanda m'malo mwa chizindikiro
Kodi cholakwika chachikulu chomwe oyambitsa B2B amachita ndi chiyani pogulitsa kunja? Kuyambira pa mndandanda wosasinthika wopanda mfundo za nthawi zomwe zalumikizidwa.
Kusuntha kokhazikika ndikodziwika. Kokani ma contacts kuchokera ku Sales Navigator. Tumizani ku spreadsheet. Lowetsani mu sequence. Yambani kutumiza. Zofunikira za ICP zikuwoneka bwino. Zotsatira zake sizikugwirizana.
Ichi ndichifukwa chake. Mndandanda wosasinthika umakuuzani amene muyenera kulankhula naye. Sumakuuzani chilichonse chokhudza nthawi.
Kusankha nthawi ndi chinthu chomwe anthu ambiri amanyalanyaza. Munthu amene akufuna kupikisana naye bwino yemwe ali ndi ICP yanu koma wangomaliza kumene mgwirizano wawo mwezi watha ndi munthu wosiyana kwambiri ndi munthu ameneyo amene adalemba dzulo za vuto lomwe mumathetsa.
Oyambitsa omwe amapanga mayankho enieni akugwira ntchito LinkedIn social signals — osati mndandanda. Chilengezo chatsopano cha udindo. Nkhani yokhudza vuto loyenera. Ndemanga pa zomwe mpikisano ali nazo. Awa ndi malo anu olowera. Simukusokoneza. Mukuyankha.
| Njira yolumikizirana ndi anthu | Zomwe zimakuuzani | Chiwerengero cha mayankho wamba |
|---|---|---|
| Mndandanda wa ICP wosasinthasintha | Kodi mungalankhule ndi ndani? | 1 kwa 3% |
| Kufikira anthu kudzera mu zizindikiro | Ndani amene mungamufikire komanso nthawi yake | 10 kwa 25% |
Zizindikiro sizimangowonjezera mtengo wanu wotseguka. Amawongolera gawo lililonse la ndondomeko yotsatira — chifukwa nkhani yonse ikuchitika mu zokambirana zonse.
Kumenyana musanayambe chibwenzi
Ichi ndi cholakwika chofala kwambiri. Ndipo ndicho chowononga kwambiri payipi ya nthawi yayitali.
Uthengawo unafika. Munthu amene akufuna kufalitsa uthengawo anauwerenga. Ndipo chinthu choyamba chimene amachita ndi kuyesa kuwagulitsa.
Mawu onyoza munthu asanayambe kudalirana amauza owerenga chinthu chimodzi: umasamala za zotsatira zako, osati zawo. Zilibe kanthu kuti yalembedwa bwino bwanji. Kutsata kwake n'kolakwika.
Kukonza si mawu ofewa okhudza mawu omwewo. Ndi cholinga chosiyana kwambiri ndi uthenga woyamba.
Cholinga chanu choyamba chofikira anthu ndi kuyankha. Osati msonkhano.
- Funsani funso limodzi lokha lokhudza vuto lomwe alankhula poyera
- Tchulani zomwe adanena — positi, ndemanga, kusintha udindo
- Panga uthenga wokhudza iwo, osati wokhudza zomwe mukugulitsa
Oyambitsa omwe amasintha izi amawona mayankho apamwamba komanso makambirano abwino. Nkhaniyi imabwera pambuyo pake - pamene wofufuzayo wakuuzani kale kuti ali ndi chidwi.
Kuthamanga pa njira imodzi ndikuyitcha njira
LinkedIn kapena imelo. Oyambitsa ambiri amasankha imodzi ndipo amaiona ngati njira yopitira kunja. Sizili choncho.
Njira iliyonse ili ndi denga lake lokha.
| Channel | mphamvu | Chopinga |
|---|---|---|
| Kulunjika molondola, nkhani ya ubale | Malire a kulumikizana kwa sabata iliyonse, ma inbox odzaza anthu | |
| Imelo yozizira | Kukula, kufika mwachindunji ku inbox | Ndalama zotumizira, kuchuluka kwa mayankho 1 mpaka 5% popanda kusintha momwe munthu akufunira |
| LinkedIn + imelo yophatikizidwa | Nkhaniyo yakhazikitsidwa imelo isanathe | Pamafunika mgwirizano — koma zida zimagwira ntchito imeneyi |
Kuphatikiza kumeneku ndi komwe kumaphatikiza magwiridwe antchito. Gwiritsani ntchito LinkedIn kuti mupange kuzindikira mayina kaye. Kenako pitani ku imelo ngati palibe yankho patatha masiku asanu kapena asanu ndi awiri.
Imelo ikafika, siikuzizira. Woyang'anira waona dzina lanu, wavomereza kulumikizana kwanu, ndipo wawerenga uthenga wanu. Zimenezi zimasintha chilichonse chokhudza momwe imelo imafikira.
A ndondomeko ya LinkedIn yogwirizana ndi imelo imagwira ntchito bwino kuposa njira iliyonse — ndipo siimafuna khama lowirikiza kawiri ngati ikugwiritsidwa ntchito moyenera.
Kuyeza voliyumu m'malo mosintha
N’chifukwa chiyani kampeni yanga yotuluka sikugwira ntchito ngakhale ndikutumiza mauthenga ambiri? Chifukwa voliyumu ndi muyeso wa zochita. Si muyeso wa pipeline.
Oyambitsa makampani oyambirira amaweruza ma kampeni pogwiritsa ntchito mauthenga otumizidwa. Zimakhala zomveka chifukwa chiwerengerocho chimakwera. Koma kukonza bwino ntchito yanu kumawononga bajeti yanu yofikira anthu - kutumiza malire, mbiri ya domain, kudalirika kwanu - popanda kupanga chilichonse choyenera kuwonetsedwa.
Miyeso yofunika ndi kuchuluka kwa kusintha kwa anthu pa gawo lililonse.
| Gawo | Chiyerekezo chotsata | Kodi dontho limakuuzani chiyani |
|---|---|---|
| Zopempha zolumikizana | Kulandila | Kulemba kapena kulemba zolemba kumafunika kugwira ntchito |
| Mauthenga oyamba | Mayankho mlingo | Mzere wotsegulira kapena kufunsa watsekedwa |
| Kukambirana | Chiwerengero cha anthu omwe asinthana pamisonkhano | Kupereka phindu kapena nthawi yake ndi yolakwika |
| Cacikulu | Paipi pa ma lead 100 | Mndandanda wonse ukufunika kuwunikidwanso |
Woyambitsa amene amatumiza mauthenga 200 pa sabata pa chiŵerengero cha mayankho cha 2% akuchita zinthu moyipa kuposa amene amatumiza mauthenga 40 pa 25%. Pankhani ya thanzi la akaunti. Pankhani iliyonse yofunika.
Kutsata momwe kampeni ikuyendera — osati kungowerengera kutumiza — ndi kusintha komwe kumasintha zochita kukhala chidziwitso.
Kupanga kampeni kamodzi kokha ndipo osaikhudzanso
Makampeni otuluka samakhala okonzeka kuiwalika. Oyambitsa omwe amawachitira zimenezo ndi omwe amafunsa chifukwa chake LinkedIn inasiya kugwira ntchito.
Msika unasuntha. Mauthenga sanasunthe. Ndipo palibe amene anali kuonera.
Chiwongola dzanja chanu cholandira ndi chizindikiro chamoyo. Chiwongola dzanja chanu choyankha ndi chizindikiro chamoyo. Ngati chimodzi mwa izi chatsika patatha milungu iwiri kapena itatu yotsatizana, chinachake chasintha.
- Cholinga chanu chikupitirira
- Uthenga wanu wotsegulira watha ntchito
- Mpikisano akutumiza chinthu chofanana ndipo simukuonekeranso bwino
Mabungwe abwino kwambiri otsogozedwa ndi oyambitsa amayenda ngati ntchito yolemba nkhani. Pali njira yowunikira nthawi zonse. Mauthenga amayesedwa. Zotsatira zimasintha mogwirizana ndi zomwe deta ikunena.
Mfundo zazikulu zimakhalabe zofanana — kulunjika pogwiritsa ntchito zizindikiro, kusintha momwe zinthu zilili, kuwunikanso kwa anthu musanatumize chilichonse. Koma kopi yeniyeni, ma angles, ndi kapangidwe ka zotsatira zimasinthidwa manambala akafuna.
Chizunguliro cha mayankho chimenecho ndicho chomwe chimachitikadi zida zoyenera zoyendetsera zokha zotuluka thandizani. Kusanthula kwa kampeni komwe kumakuwonetsani komwe ndondomekoyi ikusokonekera - kotero mumakonza chinthu choyenera, osati chowonekera kwambiri chokha.
Ulusi wofanana pa zonse zisanu
Cholakwika chilichonse chomwe chili pamwambapa chimachokera ku lingaliro lomwelo: kuti outbound ndi masewera othamanga pomwe kulimbikira pamapeto pake kumapindulitsa.
Sichoncho. Ndi masewera okhudzana ndi kufunika kwa zinthu. Uthenga woyenera, kwa munthu woyenera, panthawi yoyenera umabweretsa zotsatira zosayerekezeka. Zina zonse ndi phokoso.
Konnector yapangidwira mtundu uwu wa ma signal — oyendetsedwa ndi ma signal, multichannel, owunikidwa ndi anthu, komanso okhazikika pakuwunika. Sungitsani chizindikiro kuti muwone momwe zikugwirizana ndi zomwe mukuchita pofalitsa uthenga. Kapena Lowani ndipo yendetsani kampeni yanu yoyamba yokonzedwa bwino lero.
Kuwerenga kwina
- Kumvetsetsa LinkedIn Social Signals ndi Konnector
- Ndondomeko Yothandizira Anthu pa LinkedIn ya B2B: Zomwe Zimagwira Ntchito mu 2026
- Ma Hacks Opangira Ma Lead Generation Omwe Amagwira Ntchito Pa LinkedIn
- Zida Zabwino Kwambiri Zogwiritsa Ntchito Magalimoto Otuluka: Kukweza Ndalama Zanu Mu 2026
- Kutsata Zizindikiro za Anthu mu 2026: Kufikira kwa LinkedIn kwa Magulu Ogulitsa
11x Kufikira Kwanu kwa LinkedIn Ndi
Automation ndi Gen AI
Gwiritsirani ntchito mphamvu za LinkedIn Automation ndi Gen AI kuti mukulitse kufikira kwanu kuposa kale. Phatikizani masauzande otsogolera mlungu uliwonse ndi ndemanga zoyendetsedwa ndi AI ndi makampeni omwe mukufuna - zonse kuchokera pa nsanja imodzi ya lead-gen powerhouse.
Mafunso Ofunsidwa Kawirikawiri
Cholakwika chachikulu ndi kudalira mndandanda wa anthu otsogolera osasinthasintha popanda zizindikiro za nthawi kapena cholinga. Kufikira anthu motsogozedwa ndi zizindikiro kutengera zochita za LinkedIn, kusintha kwa maudindo, kapena zochitika zokhudzana ndi kutenga nawo mbali nthawi zonse kumachita bwino chifukwa kumafikira anthu omwe akufuna ntchito pamene chidwi ndi kufunika kwake kuli kwakukulu.
Kuyankha kotsika nthawi zambiri kumachitika chifukwa cha kusatsatira bwino malangizo, mauthenga wamba, kapena kupereka uthenga msanga. Makampeni ambiri opambana omwe amatuluka amaganizira kaye zoyambitsa zokambirana ndi kumanga malo asanayambe kusungitsa misonkhano.
Palibe njira iliyonse yomwe imagwira ntchito bwino yokha. LinkedIn imapereka ubale wolondola komanso kulondola kwa ma adilesi, pomwe maimelo opanda kanthu amapereka kuthekera kokulirapo. LinkedIn yolumikizidwa ndi njira zolumikizirana ndi maimelo nthawi zambiri zimakhala bwino kuposa ma campaign a njira imodzi.
M'malo mongoyang'ana kwambiri mauthenga otumizidwa, oyambitsa ayenera kutsatira:
Mitengo yolandirira kulumikizana
Mitengo yoyankhira
Mitengo yosinthira misonkhano
Mapaipi opangidwa pa ma lead 100
Ziwerengero izi zikuwonetsa komwe njira yolumikizirana ikusokonekera kwenikweni.
Ma kampeni otuluka amataya mphamvu pamene mauthenga abwerezabwereza, kulunjika, kapena opikisana nawo ayamba kugwiritsa ntchito njira zofanana. Magulu ochita bwino kwambiri nthawi zonse amawunikanso kusanthula kwa kampeni ndikusintha mauthenga kutengera momwe zinthu zikuyendera.
Kufikira anthu pogwiritsa ntchito zizindikiro kumagwiritsa ntchito zochitika zenizeni - monga zolemba za LinkedIn, kulengeza anthu ntchito, kugwirizana ndi zomwe akupikisana nazo, kapena kusintha maudindo - kuti ziyambe kufalitsa anthu nthawi zina zomwe zili zofunika kwambiri komanso cholinga chachikulu.
Ma kampeni otuluka ayenera kuwunikidwanso sabata iliyonse kapena kawiri pa sabata. Kuwunika kuchuluka kwa anthu omwe amalandira, kuchuluka kwa mayankho, ndi momwe anthu amasinthira zinthu kumathandiza kuzindikira nthawi yomwe anthu amafunikira kusintha njira yolunjika, yotumizirana mauthenga, kapena yotsatizana.
Sizigwiritsidwa ntchito bwino. Mapulatifomu amakono odziyimira pawokha amathandizira kusintha momwe anthu amagwirira ntchito mwa kuthandiza magulu kukulitsa kafukufuku, kutsatira zizindikiro, kutsata njira, ndi kusanthula pamene akusunga ndemanga za anthu ndi mauthenga okhudzana ndi nkhani.
