Yankho lolunjika: zopempha zolumikizira zimapambana pa chiyerekezo chilichonse choyezeka chosinthira. Kusanthula kwa zenizeni kwa anthu opitilira 500,000 omwe adayesa kulumikizana ndi LinkedIn adapeza kuti mayankho abwino ndi 39% pa maulumikizidwe opangidwa ndi anthu, poyerekeza ndi 18 mpaka 25% pa InMails. Mapempho olumikizirana nawonso sawononga ndalama ndipo amakulitsa netiweki yanu kwamuyaya. InMails ndi chuma cholipidwa komanso chokhazikika - chomwe chimagwiritsidwa ntchito bwino ngati njira yobwezera, osati koyamba.
Yankho lake ndi lalifupi. Nayi njira yonse yofotokozera, kuphatikizapo nthawi yomwe InMails imachita bwino kwambiri kuposa ma connection request, komanso momwe mungasankhire zonse ziwiri kuti musinthe B2B kwambiri.
Zopempha zolumikizirana ndi InMails: manambala mbali ndi mbali
| Miyeso | Zopempha zolumikizana | Ma InMail |
|---|---|---|
| Mulingo wabwino wa mayankho | 39% (machitidwe opangidwa mwamakonda) | 18 kwa 25% |
| Cost | Free | Ma credits olipidwa - malipiro a pamwezi |
| Zotsatira za netiweki | Amapanga maulumikizidwe okhazikika a digiri yoyamba | Palibe kukula kwa netiweki — mauthenga okha |
| Kukweza kulandiridwa ndi kusintha kwa makonda | Kuvomerezeka kwapamwamba kwa 55% poyerekeza ndi zolemba wamba | Ma InMail Afupi (osakwana zilembo 400) amagwira ntchito bwino kuposa aatali |
| Njira yabwino yogwiritsira ntchito | Kukhudza koyamba — njira yoyamba yofikira anthu | Kubwerera m'mbuyo pambuyo pa zopempha zosalandiridwa, kapena maudindo akuluakulu omwe amavomerezedwa pang'ono |
| Kuyerekeza ndi imelo yozizira | Imelo yolembedwa bwino kwambiri kuposa imelo yosadziwika (chiwerengero cha mayankho ndi 1 mpaka 5%) | Komanso imagwira ntchito bwino kuposa maimelo ozizira — koma yofooka poyerekeza ndi mapempho olumikizirana mkati mwa LinkedIn |
Mapeto omwe deta ikuthandizira: choyamba yambitsani zopempha zolumikizira, ndikugwiritsa ntchito InMails ngati njira yanu yachiwiri. — si njira yanu yotsegulira.
Nchifukwa chiyani zopempha zolumikizirana zimachita bwino kuposa InMails mu B2B?
Zifukwa zitatu za kapangidwe kake zikufotokoza kusiyana kumeneku.
Choyamba, zopempha zolumikizirana zimamanga ubale, osati kungopereka uthenga. Pempho lovomerezeka la kulumikizana limapanga mgwirizano wa digiri yoyamba. Wofunsirayo tsopano akuwona zolemba zanu zamtsogolo, ndemanga, ndi zochitika mu feed yawo - zomwe zimakulitsa mawonekedwe anu kupitirira uthenga umodzi. InMail ndi kusokoneza kamodzi kokha komwe sikungathe kulumikizana kokhazikika ngati sikunyalanyazidwa.
Chachiwiri, zopempha zolumikizira zimakhala ndi chizindikiro cha mtengo chomangidwa mkati. Kuvomereza kulumikizana ndi chinthu chaching'ono koma chenicheni — munthu amene akufuna kukulolani kulowa mu netiweki yawo. Kudzipereka kumeneko kumagwirizana ndi kutenga nawo mbali kwakukulu pa zomwe zikutsatira. InMail sikufuna kudzipereka koteroko, kotero malire oyankha ndi otsika mbali zonse ziwiri: zosavuta kunyalanyaza, zosavuta kuchotsa.
Chachitatu, kutopa kwa InMail ndi kwenikweni. Ogwiritsa ntchito akuluakulu a LinkedIn — omwe ndi mbiri yeniyeni yomwe magulu ambiri ogulitsa a B2B amawafuna — amalandira ma InMail ambiri kuchokera kwa olemba anthu ntchito ndi oimira malonda. Njirayi ndi yodzaza kwambiri kuposa bokosi lolowera la ma inbox, lomwe limaletsa kuchuluka kwa mayankho mosasamala kanthu za mtundu wa mauthenga.
Kodi muyenera kugwiritsa ntchito liti InMails m'malo mwa ma connection request?
Ma InMail si akale. Ali ndi gawo lapadera komanso lofunika — osati ngati gawo lanu loyamba.
| Chitsanzo | Chifukwa chake InMail ikumveka bwino apa |
|---|---|
| Pempho lolumikizira sililandiridwa patatha masiku 5 mpaka 7 | Woyembekezerayo sanachitepo kanthu — InMail imapereka njira yachiwiri yowafikira mwachindunji |
| Cholinga cha mkulu wamkulu kapena C-suite | Mitengo yolandirira yocheperako pa zopempha zolumikizira nthawi zambiri imakhala yotsika pazaka izi - InMail imadutsa chipata cholandirira kwathunthu |
| Oyang'anira Mbiri Yotseguka | Mauthenga Otseguka aulere amatha kutumizidwa popanda kugwiritsa ntchito ma kirediti olipidwa — mwayi wapamwamba komanso wopanda mtengo |
| Kufikira anthu nthawi ndi nthawi | InMail imafika nthawi yomweyo popanda kudikira kuti kulumikizana kuvomerezedwe |
Magulu anzeru kwambiri a B2B amaona InMails ngati chida cholondola — chosungidwira makasitomala omwe ndi ofunika kwambiri ndipo sanayankhe kudzera mu njira yoyamba.
Yang'anani: Zopempha za InMails vs. zafotokozedwa
Kodi njira yolumikizirana ndi InMail yosinthira kwambiri imawoneka bwanji?
Deta ikusonyeza njira yomveka bwino yotsatirira zinthu. Umu ndi momwe zimachitikira pang'onopang'ono.
- Tenthetsani musanalumikizane. Chitani zomwe munthu amene akufuna kukuthandizani akumva maola 24 mpaka 48 musanatumize pempho — ndemanga yeniyeni, mawonekedwe a mbiri yanu, kapena china chonga ichi. Kufikira anthu omwe akufuna kukuthandizani kupeza mayankho a mafunso anu kumabweretsa chiwopsezo chovomerezeka ndi anthu omwe akufuna kukuthandizani kupeza mayankho kuchokera pa 20% mpaka 45 mpaka 60%.
- Tumizani pempho lolumikizana lopangidwa mwamakonda, lopanda mawu. Lembani chinthu china chake — positi, chochitika chachikulu cha kampani, gulu logawana. Sungani zilembo zosakwana 300. Mapempho opangidwa ndi munthu payekha amalandira chiwongola dzanja chapamwamba ndi 55% kuposa omwe amaperekedwa ndi anthu wamba.
- Yembekezerani masiku 5 mpaka 7. Ngati mwavomereza, pitani ku uthenga woyamba woti "value-first" — palibe mawu ofotokozera, funso limodzi lokha logwirizana ndi chomwe chinayambitsa kulumikizana. Apa ndi pomwe chiwerengero cha mayankho cha 39% chimapezeka.
- Ngati pempholo silikulandiridwa patatha masiku 5 mpaka 7, chotsani. Izi zimateteza chiŵerengero cha maitanidwe omwe akuyembekezeredwa, chomwe chimafunika pa thanzi la akaunti yanu kwa nthawi yayitali.
- Gwiritsani ntchito InMail ngati njira yobwezera. Sungani zilembo zosakwana 400 — zazifupi nthawi zonse InMails imapanga mayankho ambiri. Gwiritsani ntchito ma credits anu a InMail pamwezi pano, osati pa sitepe yoyamba.
Kutsatana kumeneku kumasunga mbiri ya InMail komwe ikufunikadi, kumakulitsa kukula kwa netiweki kuchokera ku zopempha zolandiridwa, ndikuwonetsetsa kuti palibe mwayi wapamwamba womwe ungachitike popanda kuyesanso kachiwiri.
Kodi njira yotsatirira yomwe imasintha kwambiri iyenera kukhala ndi zotsatira zingati?
Kufikira anthu pogwiritsa ntchito kukhudza kamodzi kokha kumasiya zotsatira zofunika kwambiri. 80% ya mayankho abwino amachitika uthenga woyamba utatha — osati pa uthengawo. Kutsatira kawiri kapena katatu komwe kumasiyana masiku anayi kapena asanu a bizinesi kungapangitse kuti chiwerengero cha mayankho chifike pa 20 mpaka 30%+ pa kampeni zomwe zikanayima pa 6 mpaka 8% ndi kutumiza kamodzi kokha.
Lamulo lothandiza kuti zotsatira zotsatizana zigwire ntchito: Uthenga uliwonse umafunika chifukwa chatsopano kuti ukhalepo. Kubwereza kufunsa komweko m'mawu osiyanasiyana sikusuntha liwiro la mayankho. Kutchula chizindikiro chatsopano, kugawana ngodya yosiyana, kapena kuzindikira chete mwachindunji zonse zimagwira ntchito bwino kuposa kugwedeza mobwerezabwereza.
Kodi chiŵerengero chabwino cha kuvomereza pempho la LinkedIn connection la B2B ndi chiyani?
30 mpaka 45% ndi chiŵerengero chabwino cha kulandiridwa kwa mapempho a kulumikizana kwa B2B. Pansi pa 20% nthawi zambiri pamakhala chizindikiro cha vuto la kulunjika kapena mbiri lomwe likufunika kuthetsedwa musanawonjezere kuchuluka kwa anthu. Zolemba zomwe zasinthidwa ndi zomwe zili m'malingaliro ndizo njira imodzi yayikulu yowonjezerera chiwerengerochi - zopempha zomwe zili m'malingaliro zimachita bwino kuposa zomwe zili m'malingaliro ndi 55%.
Kodi ndi mapempho angati olumikizirana ndi LinkedIn ndi ma InMails omwe mungatumize mosamala patsiku?
Maakaunti ambiri okhazikika amatha kutumiza bwino Mapempho 20 mpaka 40 olumikizirana patsiku ndi Mauthenga 50 mpaka 100 olunjika kwa omwe alipo kale patsikuKupitirira malire awa kumawonjezera chiopsezo choyambitsa njira zopezera sipamu za LinkedIn. Ma credits a InMail amaikidwa pamwezi kutengera gawo lanu lolembetsa - Maakaunti a Sales Navigator ndi Premium amalandira ndalama zambiri, pomwe maakaunti a Recruiter ali ndi malire apamwamba kachiwiri, mpaka mauthenga 500 pa sabata.
| ntchito | Kuchuluka kotetezeka kwa tsiku ndi tsiku | zolemba |
|---|---|---|
| Zopempha zolumikizana | 20 mpaka 40 patsiku | Zolemba zomwe zapangidwa payekha zimathandizira kuvomereza komanso chitetezo cha akaunti |
| Mauthenga olunjika ku maulumikizidwe omwe alipo kale | 50 mpaka 100 patsiku | Denga lalitali — sipafunika chipata cholandirira |
| Ma credits a InMail | Kutsekedwa pamwezi ndi gawo lolembetsa | Kutsegula Mbiri Yoyang'ana Kumatsegula Ma InMail Aulere Opanda Chiwopsezo Ichi |
Kodi zopempha zolumikizira ndi ma InMails zitha kupangidwa zokha pamodzi?
Kuyang'anira ndondomekoyi pamanja — kutsatira zopempha zomwe zikuyembekezeredwa, kuyang'anira kuchuluka kwa kulandiridwa, kutsatira malo otsatira, kusinthana pakati pa zopempha zolumikizirana ndi zolephera za InMail — mwa anthu ambiri omwe akufuna ntchito n'kosatheka popanda nsanja yomangidwira.
Konnector imapanga dongosolo lonse lokha: pempho, kutsatira, ndi InMail fallback, zonse kuchokera pa dashboard imodzi. Pulatifomuyi imadzipezera yokha Open Profiles kuti itumize ma InMails aulere popanda kugwiritsa ntchito ndalama, imayendetsa zopempha zolumikizirana kuti zigwirizane ndi malire otetezeka a akaunti yanu, imachotsa maitanidwe akale omwe akuyembekezera asanawononge mbiri yanu, ndikusakaniza LinkedIn ndi imelo m'njira zosiyanasiyana.
Apanso ndi pomwe LinkedIn social signals Sinthani equation mopitirira - kuwonetsa omwe akufuna kukhala nawo pakali pano, kotero chisankho cha kulumikizana kapena InMail chimapangidwa potengera umboni m'malo mwa lamulo lonse lomwe limagwiritsidwa ntchito mofanana kwa aliyense wolumikizana.
Mfundo yofunika
Zopempha zolumikizira ziyenera kukhala zomwe muyenera kuchita poyamba. Amasintha zinthu bwino, sawononga ndalama zambiri, ndipo amapanga netiweki yokhazikika ya akatswiri. Ma InMail si chida chofooka - ndi chida choyenera pantchito inayake: makasitomala okalamba omwe ali ndi mitengo yotsika yolandirira, kufalitsa uthenga nthawi ndi nthawi, komanso zopempha zosalandiridwa zomwe zimafuna njira ina.
Njira yomwe ipambana si "zopempha zolumikizirana kapena ma InMails." Choyamba ndi zopempha zolumikizira, InMails ngati njira yolondola yobwezera - yokhazikika yokha, kotero palibe amene angayembekezere kapena kutayika kwa mbiri.
Mukufuna kuwona izi zikuyenda pa ICP yanu? Sungitsani chizindikiro ndi Konnector. Kapena Lowani ndipo sinthani kampeni yanu yoyamba yolumikizirana ndi InMail lero.
Kuwerenga kwina
- LinkedIn Automation: InMails vs Connection Requests — Buku Lonse
- Kodi LinkedIn Yankho Labwino Ndi Liti?
- Kodi njira yabwino kwambiri yopezera anthu omwe ali ndi ma B2B ndi iti?
- Malire a Pempho la LinkedIn Weekly Connection: Buku Lonse Lotsogolera
- Uthenga wa Imelo vs. LinkedIn: Ndi Uti Wothandiza Kwambiri Pakufalitsa Uthenga?
- Konzani Kufikira Anthu Ochokera ku Cholinga: Mawonedwe a Mbiri mu Pipeline
11x Kufikira Kwanu kwa LinkedIn Ndi
Automation ndi Gen AI
Gwiritsirani ntchito mphamvu za LinkedIn Automation ndi Gen AI kuti mukulitse kufikira kwanu kuposa kale. Phatikizani masauzande otsogolera mlungu uliwonse ndi ndemanga zoyendetsedwa ndi AI ndi makampeni omwe mukufuna - zonse kuchokera pa nsanja imodzi ya lead-gen powerhouse.
Mafunso Ofunsidwa Kawirikawiri
Muzochitika zambiri zofikira anthu pa intaneti (B2B), inde. Mafomu ofunsira kulumikizana nthawi zambiri amapereka mayankho abwino kwambiri, safuna ndalama zambiri potumiza, ndipo amapanga kulumikizana kwa netiweki kokhazikika. Ma InMail nthawi zambiri amagwira ntchito bwino ngati njira yachiwiri yofikira anthu m'malo mongofikira koyamba.
Kafukufuku wambiri amaika kuchuluka kwa mayankho a LinkedIn InMail pakati pa 18% ndi 25%, ngakhale kuti zotsatira zake zimasiyana malinga ndi cholinga, mtundu wa mauthenga, makampani, ndi msinkhu wa anthu okalamba.
Chiŵerengero chabwino cha kuvomereza pempho la kulumikizana kwa B2B nthawi zambiri chimakhala pakati pa 30% ndi 45%. Ma kampeni ofikira anthu omwe ali ndi cholinga chachikulu komanso omwe ali ndi makonda awo amatha kufikira chiŵerengero chovomerezeka choposa 50%.
Inde. Ngati pempho la kulumikizana likupitirira kwa masiku 5 mpaka 7, InMail ikhoza kukhala njira yachiwiri yothandiza, makamaka kwa anthu omwe akufuna kapena opanga zisankho zofunika kwambiri.
Ayi. Mafomu ofunsira kulumikizana ndi LinkedIn ndi aulere, zomwe zimapangitsa kuti akhale njira imodzi yotsika mtengo kwambiri yolumikizirana ndi anthu. Komano, ma InMails amafuna kulembetsa kwa Premium, Sales Navigator, kapena Recruiter ndipo amagwiritsa ntchito ndalama zomwe munthu amapeza pamwezi.
InMails nthawi zambiri imagwira ntchito bwino ikamayang'ana akuluakulu a kampani, ikafika kwa ogwiritsa ntchito Open Profile, ikagwiritsa ntchito mwayi wofunika kwambiri, kapena ikalumikizana ndi makasitomala omwe sanavomereze pempho lolumikizana.
Mauthenga afupiafupi nthawi zambiri amagwira ntchito bwino kwambiri. Mauthenga osakwana zilembo 400 nthawi zambiri amakhala ndi mayankho ambiri kuposa mauthenga a nthawi yayitali komanso otsatsa ambiri.
Inde. Mapulatifomu amakono a LinkedIn amatha kusintha mapempho olumikizirana, kutsatira, kuyang'anira maitanidwe oyembekezera, ndi ma request return a InMail pomwe akusunga malire otetezeka a zochita.
Njira yotsimikizika ndi iyi: gwiritsani ntchito zomwe munthu akufuna, tumizani pempho lolumikizana ndi munthu wina, tsatirani pambuyo povomereza, ndikugwiritsa ntchito InMail pokhapokha ngati pempholo silikulandiridwa kapena munthuyo ndi wofunika kwambiri.
Kwa omvera ambiri a B2B, LinkedIn outreach imapereka chiwongola dzanja chachikulu kuposa maimelo ozizira. Ngakhale kuti ma campaign a maimelo ozizira nthawi zambiri amalandira chiwongola dzanja chochepa, LinkedIn outreach yokonzedwa mwamakonda nthawi zambiri imabweretsa chiwongola dzanja chachikulu komanso chiwongola dzanja chochuluka.
Maakaunti ambiri amatha kutumiza mapempho olumikizana okwana 20 mpaka 40 patsiku. Kuyang'ana kwambiri kufunika ndi kusintha maukonde nthawi zambiri kumakhala kothandiza kwambiri kuposa kuwonjezera kuchuluka kwa maukonde.
Inde. LinkedIn Open Profiles imalola ogwiritsa ntchito kulandira mauthenga kuchokera kwa aliyense pa LinkedIn, nthawi zambiri osagwiritsa ntchito ma credits a InMail, zomwe zimapangitsa kuti akhale anthu ofunika kwambiri pa ntchito zofalitsa uthenga.
