Munyika inomhanya-mhanya yekutengesa, chimwe chezvakanyanya kukosha pakuvaka hukama hwakabudirira nevangangove vatengi inobudirira yekutevera meseji. Sales Development Representatives (SDRs) vanoita basa rakakosha mukurera vatungamiri uye kuvashandura kuva vatengi vanobhadhara. Mugwaro rino rakazara, isu tichaongorora hunyanzvi hwekugadzira inomanikidza yekutevera meseji inogona kubatsira maSDR kuvhara madhiri uye kubudirira kutengesa.
Kuita Zvauri Kutevera Mameseji mukati meKutengesa Kutenderera
Kutenderera kwekutengesa kunosanganisira matanho akati wandei, kubva pakuonana kwekutanga kusvika pakuvhara dhiri. Nhanho imwe neimwe inoda nzira yakarongedzerwa yekutevera meseji. Iyo yakanyatso-nguva uye yakasarudzika yekutevera inogona kutungamira tarisiro kuburikidza nekutengesa funnel, ichiwedzera mukana wekutendeuka. Simba remunhu mukugadzirwa kwekutengesa ndiyo kiyi yekutora pfungwa dzetarisiro. Usati wasvika, ita tsvakiridzo yakakwana pamusoro pemarwadzo etarisiro, zvido, uye zvaunofarira. Rongedza mameseji ako zvinoenderana kuratidza kuti unonzwisisa matambudziko avo akasiyana uye unogona kupa mhinduro dzakakosha.
Maitiro Akanakisa ekutevera-Up message:
Kune maSDRs, kugona maitiro akanakisa ekutevera meseji kwakakosha kuti umire munzvimbo inokwikwidza. Muchikamu chino, isu tichaongorora akakosha mazano uye akanakisa maitiro anopa simba maSDRs kuti abudirire mukutevera meseji, kuvaka hukama hwakasimba netarisiro, uye kubudirira kunoshamisa kwekutengesa.
- Tora Nguva Kurudyi
Kupindura nekukurumidza mushure mekutanga kuonana kunoratidza hunyanzvi, kuteerera, uye kufarira kwechokwadi kune zvinodiwa netarisiro. Tsvagiridzo inoratidza kuti mikana yekubatana nemutobvu inodzikira zvakanyanya paawa imwe neimwe inopfuura, zvichiita kuti mhinduro ikurumidze kuve yakakosha.Zvisinei, zvakakosha zvakaenzana kudzikamisa uye kudzivirira kunyanyisa, sezvo izvi zvinogona kutsamwisa tarisiro uye zvokonzera kusabatanidzwa. Nekutevera nguva yekutevera zvine hungwaru uye nekutsvaga mutinhimira chaiwo, maSDR anogona kuchengeta tarisiro yakabatikana, kusimudzira hukama, uye kuvaswededza pedyo nekutendeuka mukati menguva yese yekutengesa. - Craft Inomanikidza Chidzidzo Mitsetse
SDRs inofanirwa kugona hunyanzvi hwe zvinotevera. Sepoindi yekutanga kuonana, mitsetse yezvidzidzo inobata simba guru rekuona kuti email yako ichavhurwa here kana kuendeswa pakadzika pebhokisi rekutumira.Kutora pfungwa dzeanotarisira uye kuwedzera maemail akazaruka mareti, mitsetse yezvidzidzo inofanirwa kubata-bata, yakakodzera, uye inotungamirwa. Dzivisa mitsara yenyaya isingapi chirevo kana kutadza kuburitsa zvinorehwa neshoko. Pane kudaro, tarisa pane yakasarudzika kukosha chirevo chigadzirwa chako kana sevhisi inopihwa uye shandisa mutsara wenyaya setiyeri wezviri mukati. - Ichengetedze Iine Muchidimbu uye Yakanangana
MaSDR anofanirwa kukoshesa kujeka uye kupfupika, kuendesa iwo makuru meseji pasina kuremedza tarisiro nemashoko asina basa. Nekusvika padanho nekukurumidza uye nekupfupisa, maSDR anowedzera mikana yekutevera maemail kuverengwa uye kunzwisiswa.Kushandisa zvibodzwa zvemabullet kana nhamba dzakaverengerwa zvinogona kuwedzera kuwedzera kuverenga, zvichibvumira tarisiro kutora ruzivo rwakakosha zvakanaka. Nekuremekedza nguva yetarisiro uye kuendesa mameseji akanangana, maSDR anogona kuchengetedza kubatanidzwa uye kugadzira nzira yekudyidzana kune zvine musoro mukati mekutengesa kutenderera. - Value Proposition Reinforcement
Nokuenzanisa kukosha kwekutsvaga pamwe chete netarisiro yemarwadzo chaiwo uye zvidikanwi, SDRs inoratidza kunzwisisa kwakadzama kwezvinetso zvavo uye kuzviisa ivo pachavo semupi wekugadzirisa.Kusimbisa kukosha kwekukosha nemienzaniso yehupenyu chaihwo uye nyaya dzekubudirira kunosimbisa kuvimbika uye kuvimba, kuvimbisa tarisiro yekubudirira kwechipo. Kurova chiyero pakati pekudzokorora kusinganzwisisike uye kukwidziridzwa kwepamusoro, maSDR anogona kuvaka nyaya inomanikidza yemhinduro yavo, ichiwedzera mukana wekubudirira kutendeuka uye kugadzira hukama hwevatengi hunogara kwenguva refu. - Dana-ku-Chiito (CTA)
MaSDR anofanirwa kushandisa mutauro wakanangana nekuita unokurudzira tarisiro yekuita, kungave kuronga kufona, kubhuka demo, kusaina kuyedza, kana kudhawunirodha zvakakosha zviwanikwa. Nokupa maCTA akananga uye anokwezva, SDRs inowedzera mikana yetarisiro yekutora chiito chinodiwa.Uyezve, kubatanidza pfungwa yekukurumidzira, pazvinenge zvakakodzera, zvinogona kukurudzira tarisiro yekuita nokukurumidza. CTA yakasimba ibhiriji rinobatanidza kufarira kune chiito, zvichiita kuti ive chinhu chakakosha mukutyaira kunobudirira kwekutevera kusangana uye pakupedzisira kubudirira kwekutengesa. - Multi-Channel Kutevera-Up Strategies
SDRs inogona kuzadzisa zvinobudirira maemail ekutevera nekufona, mameseji evhidhiyo akasarudzika, kudyidzana kwesocial media, kana kutumira tsamba. Imwe neimwe chiteshi inopa yakasarudzika mabhenefiti; kufona kunobvumira kuita kwakananga uye nekukasira, mavhidhiyo akasarudzika anowedzera kubata kwevanhu, uye midhiya inosimudzira kushamwaridzana kusiri kurongeka.Nekubatanidza nzira dzakasiyana siyana, SDRs inogona kuenderana nezvinodiwa zvakasiyana, kuwedzera mhinduro dzemitengo, uye kugadzira yakabatana uye yakasarudzika yekutevera chiitiko inoenderana netarisiro mukati mekutengesa kutenderera. - A / B Kuedza uye Kudzokorora
Kuongororwa kweA/B kunosanganisira kugadzira misiyano miviri kana kupfuura yemeseji, senge mitsetse yezvidzidzo zvakasiyana kana maCTA, uye kuitumira kuzvikamu zvakasiyana zvevateereri. Nekuongorora maitiro ekuita kwekusiyana kwega kwega, SDRs inogona kuona izvo zvinonyanya kuenderana nevaya vavanoda uye kugadzirisa nzira yavo zvinoenderana.
mhedziso
Kuziva hunyanzvi hwekutevera meseji kwakakosha kune Sales Development Representatives (SDRs) kuti vafambise hukasha hwekutengesa kutenderera zvinobudirira. Chinokosha chiri mukunzwisisa kukosha kwekuita nguva, kugadzira mitsetse yezvidzidzo inomanikidza, kuchengeta meseji iri pfupi uye yakanangana, uye kusimbisa kukosha kwechikumbiro panguva yese yekutengesa. Neaya maitiro akanakisa munzvimbo, maSDR anogona kuvaka hukama hwakasimba netarisiro, kutyaira kukura kwekutengesa, uye kukurudzira kugarisa kwevatengi kubatana, pakupedzisira vachiwana budiriro inoshamisa mumabasa avo.
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Mibvunzo Inonyanya Kubvunzwa
Mashoko ekutevera mukutengesa anoreva kutaurirana kunotumirwa mushure mekutaurirana kwekutanga nemunhu anotarisira kuti vasimbise hukama, vagadzirise zvinonetsa, uye vavaswededze pedyo nekuita sarudzo yekutenga.
MaSDR anofanira kutumira ongororo mukati memaawa makumi maviri nemana kubva pakutanga kwekutaurirana. Mhinduro dzinokurumidza dzinovandudza mwero wekubatanidzwa uye dzinoratidza hunyanzvi, asi kupatsanurana kwekutevera kunotevera kwakakosha zvakaenzana.
Mashoko ekutevera anoshanda akagadzirirwa munhu oga, mapfupi, uye anotungamirirwa nepfungwa dzinobatsira. Anonyatsotaura zvinodiwa neanoda rubatsiro, anosimbisa pfungwa dzinobatsira, uye anosanganisira kukurudzira vanhu kuti vaite chimwe chinhu.
MaSDR anowanzo tumira kuteverwa katatu kusvika kashanu sechikamu chekutevera. Kuteverwa kwakafanana kunowedzera mwero wekupindura, asi mameseji anofanira kurongwa zvakanaka kuti asanyanya kukanganisa mukana wekuti munhu awane mhinduro.
Kutevera kunofanirwa kuitwa nenzira dzakasiyana-siyana, kusanganisira maemail, mameseji eLinkedIn, mafoni, uye kunyange mameseji evhidhiyo. Kushandisa nzira dzakasiyana-siyana kunowedzera kuonekwa uye kunovandudza mikana yekubatanidzwa.
