Ndezvipi Zvinoonekwa paLinkedIn uye Maitiro Ekuvatevera

Nguva Yokuverenga: 5 maminitsi

Munyika inomhanya-mhanya yeLinkedIn network uye kutengesa munharaunda, hazvina kukwana kungotumira zvirimo-iwe unofanirwa ziva zviri kuita sei. Ndipo apo LinkedIn zvinoonekwa kupinda kutamba.

Asi chii chaizvo zvinoonekwa paLinkedIn? Vanoita sei kuti LinkedIn yako ibudirire? Uye chinonyanya kukosha, ungavatevera sei kuti urambe uchivandudza?
Mune ino blog, tichazvityora zvese nenzira iri nyore, inogoneka-pamwe nekukuratidza kuti Konnector inogona sei kugadzira yako. LinkedIn analytics kunyange kungwara.

Ndezvipi Zvinoonekwa pa LinkedIn?

Pakati payo, an chidhidho paLinkedIn inoitika pese pese paunotumira pachiratidziro chemumwe munhu.

Funga zvinoonekwa se nzvimbo dzekuona:

• Kana 1 munhu akapumburudza kupfuura yako post = 1 fungidziro.
• Kana munhu mumwe chete akazviona kaviri = 2 maonero.

Zvakakosha kuyeuka: Maonero haana kufanana nekubatana. Mhedzisiro inongoteedzera iyo kuona, kwete kuita sekudzvanya, kufarira, kana kucommenter.

Maonero epamusoro anoreva maziso akawanda pane zvemukati mako. Ndiro danho rekutanga rekuonekwa kwemhando, hutungamiriri hwekufunga, uye kubudirira kwenetiweki.

Nei LinkedIn Impressions Matter

Unogona kunge uchinetseka: Sei ndichifanira kuva nehanya nezvinoonekwa kana vasingayere kubatanidzwa?

Heino chikonzero nei maonesheni achikosha:

• Brand Kuziva: Vanhu havagone kubatikana kana vasina kukuona pekutanga. Maonero anobatsira kuvaka kusaziva kujairana.
• Content Testing: Kutevera zvinoonekwa zvinoratidza kuti ndeupi mhando yezvinyorwa inobata pfungwa, zvichikubatsira kunatsa zano rako.
• Algorithm Signals: LinkedIn's algorithm inofarira zvemukati zvinotanga kuwana zvinoonekwa, izvo zvinogona bhora rechando mukusvika kwakakura.
• Kuvapo Kwepamusoro-soro: Kugara kuoneka pamafeed kunovaka kuvimbana, kunyangwe vashandisi vakasaita nekukasira.

Muchidimbu, kutevera zvinoonekwa ndiyo hwaro yekuvandudza yako LinkedIn post performance.

Maitiro ekutevera Zvinoonekwa paLinkedIn (Nemaoko)

Nhau dzakanaka: LinkedIn inoita kuti kutarisisa kwekutanga kuve nyore, zvakananga kubva pane zvaunotumira.

Heano maitiro aungaawana:

1. LinkedIn Profile > Chiitiko Chikamu

• Enda kune yako mbiri.
• Bhura pasi kune chikamu che "Chiito".
• Dzvanya pakanzi "Posts."

Pano, iwe uchaona iyo nhamba yezvinoonekwa inoratidzwa pasi pechinyorwa chimwe nechimwe.

2. Post Insights

Paunodzvanya pane chero chinyorwa, unowana kutarisa kwakadzama:

• Maonerwo anoverengwa (kangani positi yako yakaonekwa).
• kupana nduma metrics (kuda, makomendi, migove).
• Viewer demographics (makambani, mazita emabasa, nzvimbo dzeavo vakaona nzvimbo yako).

Pro muromo:
Kana iwe ukatumira kubva kune peji rekambani yeLinkedIn, iwe zvakare unokwanisa kuwana Kambani Peji Analytics, iyo inosanganisira kunyange yakapfuma yekufungidzira data.

Zvikanganiso zveManual LinkedIn Impression Tracking

Nepo LinkedIn yekutevera yekutevera ichibatsira, inogumira:

• Hapana centralized dashboard yekutarisa zviri nyore akawanda posts panguva imwe chete.
• Hapana trendline kuratidza kuti yako sei LinkedIn post performance inoshanduka nekufamba kwenguva. (Inowanikwa neCompany accounts).
• Hapana otomatiki mawonero akabatidzwa sei zvimwe zvinotumirwa zvinowana zvimwe zvinoonekwa.

5 Mazano eKuwedzera Yako LinkedIn Impressions

Iye zvino zvauri kutevera yako LinkedIn zvinoonekwa zvinobudirira, danho rinotevera kudzidza nzira nguva dzose kukura navo. Maonero haana kurongeka — anoteedzera mapatani zvichienderana nemhando yemukati mako, kuenderana, nguva, uye maitiro ekuita.

Heano maitiro mashanu akapupurirwa, ane hunyanzvi nzira dzekuvandudza yako LinkedIn post performance uye uwane mamwe maziso pane zvemukati mako.

1. Tumira Nguva dzose

LinkedIn's algorithm inofarira vanogara vachipa. Kana ukanyangarika kwemavhiki uye wozotumira zvisina tsarukano, kuoneka kwako kunozotambura.

Maitiro akanakisa: Chinangwa chekutumira 2-4 nguva pavhiki. Iwe haufanire kugadzira hutachiona hwemukati nguva dzese-tarisa kukosha uye kuenderana.

Mazano emukati aunogona kutenderera kuburikidza:

• Maonero eindasitiri kana mafambiro
• Nyaya dzemunhu ane nyanzvi dzekutora
• Mibvunzo kana sarudzo dzekukurudzira nhaurirano
• Zvinyorwa zvinyorwa kana kuti-maitirwo-mazano
• Zvemukati zvakadzorerwa kubva kumawebinars, mablogiki, kana matsamba enhau

Pro muromo: Ronga zvemukati uchishandisa maturusi akaita seKonnector, kuti usambopotsa slot-kunyangwe mukati memavhiki akabatikana.

Verenga zvakawanda—-> LinkedIn Outreach at Scale: Maitiro ekuita otomatiki Pasina Kurasa Engagement?

2. Simbisa Zvinoonekwa

Zvinoonekwa zvemukati zvinomira zvakanyanya mune yakazara LinkedIn feeds. Zvinoenderana nedata remukati reLinkedIn, zvinyorwa zvine mifananidzo zvinogashira kusvika 98% mamwe makomendi, uye mavhidhiyo anowana 5x kuwedzera kubatanidzwa.

Mhando dzezviratidziro kuedza:

Kurumidza tambo: Kana iwe uri mupfupi nenguva, dzorera masiraidhi kubva kumharidzo kana shandisa emahara edhizaini maturusi seCanva kushandura mapoinzi akakosha kuita zvinoonekwa zvinobata.

3. Bata Nevamwe Usati Watumira uye Wapedza

LinkedIn haisi nzira imwe chete yekutsikisa-ikurukurirano yenzira mbiri. Iyo algorithm inoteerera kune mashandiro aunoita panetiweki, kwete kuti kangani iwe unotumira.

Hezvino zvaungaita kuti ufambise zvinoonekwa:

• shandisa 10-15 maminetsi pamberi uye mushure mekutumira kwako kunorarama uchifambidzana nevamwe
• Siya mazwi ane pfungwa pane zviri kuitika mukati me niche yako
• Pindura kune zvaunotumira nekukurumidza kuti kubatanidzwa kuenderere mberi
• Tagi vanhu vakakodzera kana mabhureki mune zvemukati (chete kana zvichinyatsoenderana)

Ichi chisungo chekubatirana chinobatsira chimiro chako kuti chirambe chichionekwa, chinonatsiridza kuti zvemukati zvinosvika, uye inovaka hukama hunowanzo shandura gare gare kuita kutungamira kana kutumira.

4. Shandisa MaHashtag Akarurama

MaHashtag haasi ekushongedza chete, anobatsira kuisa muzvikamu zvako uye kuita kuti zviwanikwe kupfuura network iripo.

Heino maitiro ekuashandisa zvinobudirira:

• Namatira kune 3-5 ma hashtag akakodzera. Zvakawanda zvinogona kuderedza kusvika kwako.
• Shandisa musanganiswa wehupamhi (semuenzaniso, #LinkedInTips) uye niche (semuenzaniso, #B2BSalesContent) tag.
• Tsvagiridza kuita hashtag uchishandisa LinkedIn's search bar-tarisa kuti vangani vanhu vanotevera hashtag yega yega.

bhonasi: Gadzira hashtag ine mukurumbira (semuenzaniso, #BuiltWithKonnector) kuti uunganidze zvaunotumira uye uvake kuzivikanwa nekufamba kwenguva.

5. Edza With Formats

Kana iwe ukaramba uchishandisa mhando imwe chete yezvinyorwa-ti, zvinyorwa zvinyorwa-vateereri vako vanogona kuridza. LinkedIn inopa akawanda mafomati emukati, uye kuasanganisa kunochengeta chikafu chako chitsva uye chinonakidza.

Kutenderera pakati peizvi kune zvinotevera zvinobatsira: 

• Zvigadziriso Pfungwa pfupi, dzepunch kana fungidziro (yakanakira kuoneka nekukurumidza)
• Carousel PDFs: Shandisa zvinoonekwa kutaura nhanho-ne-nhanho nyaya kana kutsanangura pfungwa
• LinkedIn Zvinyorwa: Zvemukati-refu zvinoratidza chiremera (uye chakanyorwa paGoogle)
• Sarudzo: Gadzira kubatanidzwa kwekare uye makuru ekutanga ekukurukurirana
• Zvigadziriso zvevhidhiyo: Goverana zvidzidzo, kuseri kwezviitiko, kana tsinhiro

Kumaka vanhu vakakodzera kana makambani (pasina spamming!) anogona organically kuwedzera kusvika kwako.

Final Thinking

Kukura maratidziro ako eLinkedIn haisi yekungo "kutumira zvimwe" - ndezve kutumira zvakangwara. Nekubatanidza kuenderana nemhando dzakasiyana, kubatanidzwa neanalytics, uye zvinoonekwa nezvinhu, unogona kuwedzera zvinoshamisa kusvika kwako uye pesvedzero pachikuva.

Kuti uwane otomatiki kufungidzira, kurudziro yemukati, uye post-to-outreach mepu, ongorora kuti sei Konector inokubatsira kushandura zvinoonekwa kuita mhedzisiro chaiyo.

Kutumira paLinkedIn pasina kutevedzera zvinoonekwa kwakafanana nekutaura pasina chinhu - hauzive kuti ndiani ari kuteerera.
Nokunzwisisa zvinoonekwa pa LinkedIn, kutarisa nemaoko LinkedIn analytics, uye kushandisa maturusi akadai Konector kune vakangwara LinkedIn impression tracking, unogona:

• Gadzira kuoneka kwakasimba
• Gadzirisa hurongwa hwako hwemukati
• Shandura zvinoonekwa kuti zviite kudyidzana kunobatsira

Rangarira: Maonero ese mukana mudiki. Itarise, inzwisise, uye ishandure kuita chinongedzo.

Wakagadzirira kukwirisa yako LinkedIn post performance?
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