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Maitiro Ekuvhara Kutengesa [Matekiniki Ekuvhara Kutengesa Anoshanda]

Sales Strategies

Kutengesa Kuvhara Matekiniki Anoshanda
Nguva Yokuverenga: 5 maminitsi

Waizviziva here? 36% yevatengesi vanoti chikamu chakaoma chekutengesa chiri kuvhara - zvakatonyanya kunetsa kupfuura zvinotungamira zvinofanirwa.

Icho chiratidzo chakasimba chekuti dambudziko kazhinji harisi nechigadzirwa chako, chaunopihwa, kana kunyange kurira kwako. Ndizvo zvinoitika pairi danho rekupedzisira: kuvhara.

Sei izvi zvichiitika? Nekuti kuvhara hakusi kwekungokumbira kutengeswa - ndezvekubvunza nzira chaiyo, panguva chaiyo, nekuvimba chaiko. Kunyangwe tarisiro ine shungu kwazvo inogona kudzoka kana vachinzwa vasina chokwadi, kuremerwa, kana kusagutsikana zvizere nezve kukosha.

Mashoko akanaka? Kuvhara inyanzvi. Uye kufanana unyanzvi hwese hwekutengesa, inogona kudzidzwa, kuedzwa, uye kuvandudzwa.

Kunyangwe iwe uri kutonga yakakwira-velocity inobuda mushandirapamwe kana kusimudzira inodziya inotungamira nekufamba kwenguva, nzira yekuvhara chaiyo inogona kuita mutsauko pakati "pamwe gare gare"Uye"handeyi. "

Tine izvozvo mupfungwa, takaisa pamwechete rondedzero yehondo-yakaedzwa yekuvhara nzira dzekutengesa dzinobatsira reps kutamisa kuzeza, kukunda kupokana, uye kukiya muchibvumirano nekujeka uye chivimbo.

Rega iwe uvhare senge nyanzvi.

Chii chinonzi Kuvhara Tekinoroji muKutengesa?

Nzira yekuvhara inzira yehungwaru inoshandiswa kushandura tarisiro kuva vatengi. Haisi nyaya yekungomanikidza kuti “hongu,” asi kutungamira nhaurirano nenzira inoita kuti “hongu” anzwe akasununguka, ane nguva yakakodzera, uye anobatsira.

Kubva pafungidziro yekuvhara kune humbowo hwemagariro, aya matekiniki anovakwa kuti aenderane nevatengi psychology - kunyanya kana ichishandiswa panguva chaiyo.

Kutengesa Kuvhara Matekiniki Anoshanda

Pazasi ane simba nzira dzekuvhara mukutengesa timu yako inogona kuyedza uye kugadzirisa zvichienderana nemaitiro ega ega uye nhanho yekutenga.

1. The Assumptive Close

Ita sekunge dhiri rakatoitwa. Bvunza:

  • "Ungada kutanga rinhi?"
  • "Nguva iyi inoshanda kuchikwata chako here?"

Izvi zvinoita kuti inzwi rirambe rakanaka uye rinotarisa mberi.
Kutengesa Kuvhara Matekiniki Anoshanda

2. The Alternative Close

Panzvimbo pekuti hongu/kwete mubvunzo, ipa mbiri sarudzo:

  • "Ungada here kukwira svondo rino kana rinotevera?"
  • "Chirongwa chekutanga kana chepamusoro chingaenderana nechikwata chako nani?"

Kupa sarudzo kunokurudzira kuita sarudzo pasina kumanikidzwa.

Kutengesa Kuvhara Matekiniki Anoshanda

3. Iyo Yakapinza-Angle Close

Kana tarisiro ikakumbira chimwe chinhu kana kuderedzwa, pindura ne:

"Kana tikakwanisa kusanganisira izvozvo, ungave wagadzirira kusaina nhasi?"

Shandisa izvi chete kana iwe uchitarisira hongu yakasimba.

Kutengesa Kuvhara Matekiniki Anoshanda

4. Ikozvino-kana-Kusambovhara

Gadzira zvekukurumidzira - asi zvichengete zvakatendeseka. Edza:

  • "Mutengo uyu unowanikwa chete kune vanonyoresa svondo rino."
  • "Tiri kumisa nzvimbo kune vatengi gumi mwedzi uno."

Kutengesa Kuvhara Matekiniki Anoshanda

5. Nyanzvi Mazano

Zvitore sechipangamazano akavimbika. Mushure mekunge rapport yavakwa, kurudzira yakanakisa-inokodzera mhinduro (kwete hazvo inodhura zvakanyanya). Chokwadi chinotengesa.

Kutengesa Kuvhara Matekiniki Anoshanda

6. Pfupiso Pedyo

Pedzisa zvakanakira zvakurukurwa, simbisa marwadzo avo, uye ipa mhinduro zvakare. Wobva wabvunza kuti:

"Unoda kuenderera mberi nhasi?"

Kutengesa Kuvhara Matekiniki Anoshanda

7. Tsitsi Pedyo

Bvuma mamiriro ezvinhu emutengi. Teerera, rondedzera, uye simbisa. Kubatana kwepfungwa kunowanzo fambisa sarudzo yekupedzisira kupfuura pfungwa.

Kutengesa Kuvhara Matekiniki Anoshanda

8. Iyo "Freebie" Vhara

Munhu wose anoda chimwe chinhu chinowedzera. Ipa kukosha-kuwedzera:

  • Kudzidziswa mahara
  • Concierge onboarding
  • Bonus maficha

Kunyangwe zvidiki zvinowedzera zvinokonzeresa kuwirirana.

Kutengesa Kuvhara Matekiniki Anoshanda

9. The Objection-Anotsvaga Pedyo

Bvunza zvakananga:

"Pane chinokutadzisa kutanga?"

Izvi zvinokupa iwe mukana wekubata kuramba isati yave dhiri-breaker.

Kutengesa Kuvhara Matekiniki Anoshanda

10. The Visual Close

Shandisa:

  • machati
  • Demo mavhidhiyo
  • Mutengesi dashboard

Zvinoonekwa zvinomhanyisa kunzwisisa uye zvinogadzira mafaro pane izvo zvinogoneka.

Kutengesa Kuvhara Matekiniki Anoshanda

11. The Pro-Con Close

Vabatsire kunyora zvakanakira nezvazvakaipira. Zvingangodaro, iwe unotungamira nhaurirano kusvika pakuona kuti izvo zvakanaka zvinokunda sei zvakaipa.

Kutengesa Kuvhara Matekiniki Anoshanda

12. Iyo "Batanidza Zvavanoda" Pedyo

Gadzirisa ruzha zvichienderana nezvavakuudza:

"Wataura kuti uri kuwedzera kuenda kuEurope. Heino nzira yemhinduro yedu ingakubatsira iwe kutanga nekukurumidza uye kuramba uchitevedzera."

Kutengesa Kuvhara Matekiniki Anoshanda

13. The 1–10 Vhara

Bvunza:

"Pachiyero che1 kusvika ku10, unonzwa wakagadzirira sei kuenderera mberi?"

Kana mhinduro isiri gumi, tevera ne:

  • "Chii chingaite kuti 10?"
  • "Ndezvipi zvinokunetsa?"

Kutengesa Kuvhara Matekiniki Anoshanda

14. Nyaya Yenyaya Pedyo

Shandisa nyaya dzekubudirira kwevatengi dzinoratidza indasitiri yemutungamiri wako uye zvinangwa. Rega mhedzisiro chaiyo iite zvekunyengerera.

Kutengesa Kuvhara Matekiniki Anoshanda

15. Mukana Mutengo Wepedyo

Vayeuchidze zvavari kurasikirwa nazvo kana vakanonoka. Nguva, mari, kugadzirwa - zvese zvinonyengetedza kana zvakarongwa semikana yakarasika.

Kutengesa Kuvhara Matekiniki Anoshanda

16. The Visual Ownership Pedyo

Pendi mufananidzo:

"Fungidzira kuti chikamu chako chinotevera chichataridzika sei neichi chiitiko chizere otomatiki. Uchaisa kupi nguva yakachengetedzwa?"

Kutengesa Kuvhara Matekiniki Anoshanda

17. The Discounted-Asi-Limited Close

Ipa yakatemwa vhezheni yechigadzirwa chako nemutengo wakaderera - uye vaone kuti iyo yakazara vhezheni idhiri riri nani.

Kutengesa Kuvhara Matekiniki Anoshanda

18. The Testimonial Close

Donhedza mune quote kana mini nyaya yekudzidza:

"'Konnector akatibatsira zvakapetwa kaviri yedu LinkedIn mhinduro mukati memavhiki mana' - Growth Manager, B4B SaaS kambani."

Kutengesa Kuvhara Matekiniki Anoshanda

19. The “Sei Ikozvino?” Close

Sunga mhinduro yako kune chimwe chinhu chazvino:

  • Industry Maitiro
  • Zvinangwa zvekota
  • Hutungamiri hutsva kana kugadzirisa zvakare

Kutengesa Kuvhara Matekiniki Anoshanda

20. The Give-to-Swedera Pedyo

Ipa chimwe chinhu kumberi - gwara, cheki, ongororo yemahara - kuvaka kuvimba uye kufambisa hurukuro kune kukosha.

Kutengesa Kuvhara Matekiniki Anoshanda

21. The Ownership Transfer Pedyo

Bvunza mibvunzo inomirira mberi:

"Ungazvifambisa sei kuchikwata chako mwedzi unouya?"

Kuchinja kwemutauro kunoita kuti pfungwa dzavo dzibvume kuti hungu.

Kutengesa Kuvhara Matekiniki Anoshanda

Fambisa Matarisiro Akawanda kuburikidza neFunnel Yako

Hapana tarisiro mbiri dzakafanana, zvinoreva kuti hapana imwe nzira yekutengesa yekuvhara inokodzera zvese. Edza mazano aya. Tarisa zvinoshanda. Uye gadzira bhuku rekuvhara rekutamba rinoratidza chimiro chemhando yako uye mafungiro emutengi wako.

ne Konnector's AI-inotyairwa yekusvika papuratifomu, unogona kusanganisa hunyanzvi hwekutengesa nekunyatsoita otomatiki. Kubva pakushamwaridzana kunodziya kuenda kune yakangwara yekutevera-ups, isu tinokubatsira iwe kugadzira yakasarudzika yekuvhara sequence inoshandura.

Nyorera kuti uedze kwemazuva gumi nemana or bhuku demo nenyanzvi nhasi!

Ngatisandurei nhaurirano kuva shanduko.

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Mibvunzo Inonyanya Kubvunzwa

Nzira yekuvhara inzira chaiyo inoshandiswa nevatengesi kutamisa tarisiro kubva pakufunga kusvika pakuzvipira. Inobatsira kutungamira nhaurirano kuenda kunzvimbo yesarudzo, kazhinji nekugadzirisa kuzeza, kusimbisa kukosha, kana kugadzira kukurumidza.

ABC inomirira kuti "Gara Uchivhara." Iyo yemhando yepamusoro yekutengesa nzira inokurudzira inoramba ichifamba kusvika pakuvhara dhiri. Kunyange zvakambotarisa pakutengesa zvakanyanya, zvikwata zvemazuva ano zvekutengesa zvinodudzira ABC se "Gara Uchibvunza," vachiisa zvinodiwa nemutengi pakati pehurukuro yega yega.

Yakapfava Pedyo - Kukwenya zvinyoro nyoro kunovaka kuvimba pasina kumanikidzwa, senge "Zvingave zvine musoro kuongorora nhanho dzinotevera?"

Zvakaoma Kuvhara - Mubvunzo wakananga, unowanzo shandiswa kana mutengi agadzirira: "Tingasaina chibvumirano nhasi?"

Alternative Close - Kupa sarudzo panzvimbo yekuti hongu / kwete: "Ungada here chirongwa chakajairwa kana premium?"

Zvinoenderana nekuti mutengi ari papi murwendo rwavo rwekuita sarudzo. Shandisa yakapfava inovhara kare, nekuchimbidza-inovhara inovhara kana madhiri akamira, uye pfupiso kana chipupuriro chinovhara kana vava pedyo nesarudzo asi vachida kusimbiswa.

Hapana imwe-saizi-inokodzera-zvose. Nekudaro, matekiniki anosanganisa tsitsi, kukurumidza, uye kukosha kwakajeka - seSummary Close, Now-kana-Usambovhara, kana Testimonial Close - inowanzoita zvakanaka mumaindasitiri ese.

Tevedzera kuti ndedzipi nzira dzekuvhara dzinoshanda zvakanyanya kumhando dzakasiyana dzevatengi, gadzirisa maitiro ako, uye ramba uchienderana nekutevera. Zvishandiso zvakaita seKonnector zvinogona kubatsira otomatiki inodziya touchpoints uchichengeta munhu wepedyo uye nenguva.

Muchikamu chino

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