Kusvika kwevanhu vakawanda paB2B kwakavakirwa papfungwa iri nyore: tsvaga munhu akakodzera womutumira meseji. Chinangwa chinoenderana neICP. Nguva yacho inoenderana nekarenda. Kugadzirisa kwacho kunoenderana nezita nekambani.
Zvinoshanda — asi hazvisi zvakanaka. Uye munzvimbo umo vanoita sarudzo vari kuwana mukana wekutaura nevanhu vakawanda kupfuura kare, "zvisiri zvakanaka" zviri kutaurwa kuti "hazvina kunaka zvachose."
Ungwaru hweSocial Signals ndihwo hunotsiva pfungwa iyoyo. Haisi nzira iri nani yekutaura zvakafanana. Inzvimbo yekutanga yakasiyana zvachose - inobvunza kwete kuti ndiani wekutaura naye, asi kuti munhu iyeye ari kufunga nezvei izvozvi, uye kana iri nguva yakanaka yekutanga hurukuro.
Chii chinonzi Social Signals Intelligence?
Social Signals Intelligence inzira yekushandisa data remaitiro kubva kuLinkedIn® panguva chaiyo kuti uzive, ukwanise, uye utarise nguva yeB2B kusvika kune vamwe vanhu nenzira chaiyo. Pane kuvimba nedata reprofile kuti ugadzire runyorwa uye utange kutevedzana, inoshandisa zviratidzo zvezviitiko zviripo - zviri kutumirwa neICP yako, zviri kutaurwa, zviri kutaurwa, uye zviri kuburitswa pachena - kuti ione vanhu vakakodzera kukoshesa izvozvi.
Zviratidzo hazvina kuvanzwa. Zvinoburitswa zuva nezuva paLinkedIn® nenyanzvi dzauri kuedza kutaura nadzo. Mutevedzeri weMutungamiriri weKutengesa ari kunyora nezvematambudziko emhando yepamusoro. Mukuru weRevOps achipa pfungwa dzake pamusoro pezvinyorwa zvepipeline attribution. Muvambi wekambani achizivisa kuhaya mutsva mubasa rinoratidza kuti bhajeti ravhurwa. Chimwe nechimwe chezvizvi ipfungwa yedata inokuudza chimwe chinhu chisina static filter chinogona kuita: kuti munhu uyu ari kufunga nezvedambudziko raunogona kugadzirisa.
Social Signals Intelligence ndiyo chivakwa chinotora data iroro, chinoridudzira, uye chinoendesa vatengi vakakodzera kumabasa ako ekubatsira vanhu panguva chaiyo yakakodzera.
Sei kutarisa kweICP isina kugadzikana kusisina kukwana
Kutarisa kwakasimba kune dambudziko guru risingagone kugadziriswa nehuwandu hwemashoko. Rinokuudza kuti wosvika kuna ani. Harikuudze kuti riini.
Munhu mumwe chete iyeye anova mutengi wako akakodzera muna Ndira angangodaro achangobva kuvandudza chibvumirano chemakore maviri muna Zvita. Kambani imwe chete inoenderana zvakakwana nezvinodiwa nekambani yako inogona kunge iri pakati pekugadzirisa uye iri mukumiswa kwekutenga. Mafirita asingachinji mufananidzo. Chinangwa chekutenga chinoshanduka. Kubata zviviri izvi zvakaenzana ndosaka kusvika kune vanhu vakanangana zvakanaka kuchiramba kuchiburitsa mhinduro dziri pakati pe3 ne7%.
| Maitiro ekutarisa | Zvarinokuudza | Zvarinosuwa | Mwero wemhinduro wakajairika |
|---|---|---|---|
| Mafirita eICP asingachinji | Ndiani anoenderana neprofile yako yemutengi | Inguva yakakodzera here? | 3 ku7% |
| Mafirita asingachinji + kugadzirisa maitiro ako | Ndiani anoenderana + zita uye referensi yekambani | Kana munhu ari kutarisira basa iri ari kushanda nesimba | 5 ku10% |
| Uchenjeri hweMasaini Emagariro | Ndiani anoenderana + zvavari kufunga nezvazvo pari zvino | Zvishoma kwazvo — kuparidzira vanhu kunokonzerwa neuchapupu | 15 kusvika 30%+ |
Musiyano uripo pakati pemutsara wekutanga newechitatu hausi wekukopa zviri nani. Inguva iri nani - uye nguva inoenderana nemhando yechiratidzo.
Zviratidzo zvitanhatu zvinoratidza chinangwa chaicho chekutenga B2B
Hazvisi zvese zvinoitwa paLinkedIn® zvine huremu hwakaenzana sechiratidzo chekutenga. Zvimwe zviratidzo zvine ruzha uye zvakajeka. Zvimwe hazvina kunyanya kujeka uye zvine chekuita nemamiriro ezvinhu. Mapurogiramu eSocial Signals Intelligence anoshanda zvakanyanya anosiyanisa pakati pawo - uye anotanga aita chimwe chinhu pane akasimba.
Zviratidzo zvakajeka zvechinangwa
- Kuburitsa chinyorwa nezvedambudziko rakati — munhu anotarisira dambudziko ataura pachena. Kubatsira kwako kunopindura pane chimwe chinhu chavakatonyora kare.
- Kubvunza network yavo nezvematurusi kana mazano evatengesi — ongororo iri kuitwa pari zvino. Chiratidzo ichi chine nguva yekushanda kwemaawa makumi mana nemasere kusvika makumi manomwe nemaviri hurukuro isati yatanga.
- Kutaura nezvezviri mumakwikwi — kuda kuziva, kusagutsikana, kana kuenzanisa. Zvese zvinoratidza kubatana neboka rako.
Zviratidzo zvechinangwa chemukati
- Chiziviso chebasa idzva pakutenga chinzvimbo — Mutevedzeri mutsva wemutungamiri wenyika, Mutungamiriri we, kana Mutungamiriri ane basa rekuongorora maturusi nemaitiro. Nguva yacho inotora mazuva makumi matatu kusvika makumi mapfumbamwe.
- Kuchinja kwemaitiro ekubatana kwezviri mukati — munhu anongoerekana apinda muzvinhu zvine chekuita nechikamu chimwe chete mushure memwedzi yakati wandei yekunyarara kuchinja kwemaitiro kunokosha kucherechedzwa.
- Zviratidzo zvekambani — zviziviso zvemari, vashandi vatsva vepamusoro, kukura kwevashandi — zvese zvinoratidza shanduko yesangano inowanzo tanga basa rekutenga.
Zviratidzo zvinozivikanwa zvikuru zviratidzo zvinoiswa muzvikamu zvakasiyana - kana munhu ari kuratidza zviratidzo zvakawanda panguva imwe chete. Kuziviswa kwebasa idzva kubva kune mumwe munhu ari kunyorawo nezvedambudziko rakakodzera uye achitaura nezvezviri mumakwikwi hakusi nyore. Ndiyo chinangwa chako chikuru chevhiki.
Unogona kuverenga zvakadzama nezvekuti ungaziva sei uye ungazviita sei mugwara reKonnector reLinkedIn® social signals kune vanotenga B2B vane chinangwa chepamusoro.
Tarisa: Social Signals Intelligence neKonnector
Maitiro eSocial Signals Intelligence achichinja mashandiro ebasa rekuparidzira vanhu
Kushanda kweSocial Signals Intelligence hakusi kungonanga chete zviri nani. Kunochinja kutevedzana kwese kwekuita kuti vanhu vasvike kune vamwe - kubva pakutanga kusvika pamashoko ekutanga uye zvese zvinotevera.
Usati wakumbira kubatana: kudziya kwemhepo kunotungamirwa nechiratidzo
Kana munhu anotarisira basa achinyora nezvedambudziko rechigadzirwa chako, chinyorwa ichocho mukana wekuti unzwe zviri nani usati watanga kutaura zvakananga. Mashoko emuchidimbu - ayo anobatanidza zviri mukati mezvaakanyora, kwete kubvuma - anoisa zita rako mukuziva kwavo usati wakumbira chero chinhu.
Kana chikumbiro chako chekubatanidza chasvika mushure memazuva maviri kana matatu, hausi munhu wausingazive. Ndiwe munhu akataura chimwe chinhu chakakodzera kuverenga nezvedambudziko raakataura pachena. Izvi zvinoshandura mwero wekugamuchirwa nenzira dzisina token yemunhu inogona kutevedzera.
Kushanda kweKonnector kwekupa mhinduro dzinobatsirwa neAI kunoratidza zviri muzvinyorwa izvi otomatiki uye kunoronga mhinduro yezviri mukati zvichibva pane zviri mukati - kwete template. Draft yega yega inogara mumutsara wekubvumidzwa nevanhu. Hapana chinotumira pasina kusaina kwako.
Chikumbiro chekubatanidza: tarisa chiratidzo zvakananga
Tsamba yekukumbira kubatana yakanyorwa yakapoteredza chiratidzo chesocial yakasiyana zvachose nesumo yakajairika. Enzanisa:
"Mhoro Sarah — ndinoshanda nechikwata cheVP Sales panyaya yekubatsira vanhu uye ndakafunga kuti zvingave zvakakosha kubatana."
zvichienzaniswa ne:
"Mhoro Sarah — chinyorwa chako pamusoro pehuwandu hwemhinduro dzeSDR dziri kuderera kusvika 4% chanzwika. Tave tichishanda nedambudziko rimwe chete nemapoka mashoma. Zvingave zvakanaka kuti titaurirane."
Mharidzo yechipiri inotaura nezvechimwe chinhu chaicho. Inosvika nemamiriro ezvinhu atobatanidzwa. Munhu anotarisira anoziva zvaanoreva uye mwero wekugamuchirwa kwake unoratidza izvozvo.
Shoko rekutanga: simbisa pane zvavakataura, kwete zvaunotengesa
Meseji yekutanga mushure mekunge kubatana kwagamuchirwa haisiyo nzvimbo yekutaura. Ndiyo nzvimbo yekuenderera mberi nehurukuro iyo chiratidzo chakatanga. Bvunza mubvunzo mumwe chete chaiwo unobva pane dambudziko ravakamutsa. Ita kuti zvive nyore kupindura. Taura nezvavo.
Konnector inonyora mameseji aya ekutanga zvichibva padata rechiratidzo chemhenyu - zviri mukati mezvinyorwa, mamiriro ebasa, maitiro ekubatanidzwa - ichigadzira meseji inoverengwa seyakanyorerwa munhu iyeye kwete kubva muraibhurari yetemplate. Kugadzirisa AI padanho iri rehunhu ndiko kunovhara musiyano uripo pakati pe otomatiki uye chokwadi pachiyero.
Social Signals Intelligence uye AI personalization: mashandiro azvo pamwe chete
Social Signals Intelligence inopa zvinhu zvitsva - zviri kuitwa uye zviri kufungwa neanotarisira izvozvi. Kugadzirisa AI kunoshandura zvinhu izvozvo kuti zvive zvekutaura nevanhu zvakananga zvekuti zvinonzwa sekuti munhu chaiye.
Hapana chimwe chinoshanda zvakanaka pasina chimwe.
Kugadzirisa masaini eAI pasina chiratidzo kunogadzira mameseji akanyorwa zvakanaka asi akafanana - akasiyana-siyana zvekuti haataridzike seakagadziriswa, asi asina hwaro hwechinhu chakaratidzwa nemuongorori. Hungwaru hwechiratidzo pasina rubatsiro rweAI hunoita kuti pave nedambudziko rekutsvaga - zviratidzo zviripo, asi kunyora meseji yakagadzirwa yega yega pahukuru hazvigoneke.
Pamwe chete, vanogadzira zvinogadzirwa nevanhu vakanakisisa - mashoko emamiriro ezvinhu, akakodzera nguva, uye chaiwo - asi hapana boka revanhu rinogona kutsigirwa nemaoko.
| kusvika | Hunhu hwekugadzirisa munhu | Kubudirira | Kuziva zviratidzo |
|---|---|---|---|
| Kusvika kuvanhu nemaoko | Yakakwirira — munhu zvizere | Denderedzwa revanoda kutenga zvinhu 15 kusvika 20 pazuva | Yakakwira — kana SDR ikatsvaga mukana wega wega wekutsvaga |
| otomatiki yakajairika | Low — yakavakirwa patemplate | Yakakwira - mazana pazuva | Hapana — runyorwa rwezvinhu zvisingachinji, hapana zviratidzo zviripo |
| Kugadzirisa Masaini Emagariro Evanhu + Kugadzirisa AI | Yakakwirira — yakavakirwa pachiratidzo, yakanangana nemamiriro ezvinhu | Zviyero zvepamusoro-soro pasina kurasikirwa kwemhando | Masaini epamusoro — aripo anopa meseji yega yega |
Mutsetse wepazasi ndiwo wakagadzirwa kuti Konnector iite. Ndizvo zviri kuitwawo nenharaunda yekubatsira vanhu sezvo zvishandiso zvinoita kuti zvive nyore kuwana.
Kuyera mhedzisiro: zvinoshandurwa neSocial Signals Intelligence muzviyero zvako
Mhedzisiro yekubatsira vanhu kuburikidza nechiratidzo inoonekwa padanho rega rega remugero - kwete kungopindura chete.
- Mwero wekugamuchirwa kwekubatana: Kubatanidzwa kwekudziya muviri pamwe chete nezviratidzo zvinoratidzwa zvinogara zvichiwedzera kugamuchirwa kupfuura 50%. Zvikumbiro zvisingafadzi zvinosvika pa20 kusvika 30%.
- Mwero wekupindura meseji yekutanga: Ma "signal-based starters" anotaura nezve "spotential" anoratidzwa ne "prospect" anounza mhinduro dzinosvika 15 kusvika 30% +. Meseji dzekutanga dzinowanikwa paavhareji ye3 kusvika 7%.
- Hunhu hwehurukuro: Vaya vanotarisira kupindura meseji ine chiratidzo vatove nebasa nedambudziko riri kukurukurwa. Hunhu hwehurukuro — uye kumhanya kwekufambira mberi kusvika kumusangano — zvinoratidza izvozvo.
- Pipeline velocity: Munhu akasvika pahurukuro achifunga nezvedambudziko anokurumidza kupera kupfuura munhu akambovhiringidzwa zvisina kufanira.
- Hutano hweakaundi: Kugamuchirwa kwakanyanya kweLinkedIn® kunoita kuti Trust Score iwedzere nekufamba kwenguva — zvinoreva kuti kushandiswa kwenguva refu kwekutumira masaini kunosimbisa kugona kwekutumira maakaundi ako mune ramangwana pane kuaparadza.
Chiyero chega chega chinovandudzika nekuti pfungwa dziripo dziri nani. Kutaurirana nevanhu panguva chaiyo kunoita kuti pave nemigumisiro iri nani padanho rega rega rinotevera.
Mashandiro anoita Konnector's Social Signals Intelligence mukuita
Konnector inoramba ichitarisa mashandiro emazwi akakosha, kubatanidzwa kwemushandisi, uye maitiro eprofile muICP yako yakatsanangurwa. Kana munhu anotarisira basa akaratidza chiratidzo chekukodzera - chinyorwa nezvedambudziko rakakodzera, chirevo pane zviri mukati memukwikwidzi, chiziviso chitsva chebasa, maonero eprofile - zvinoonekwa muchirongwa chechiratidzo chepuratifomu, zvichikosheswa nesimba rechinangwa.
Kubva ipapo, nzira yekufambisa ruzivo inomhanya nechiratidzo sehwaro hwayo.
- Mashoko ekudziyisa muviri anobatsira neAI shandisai positi chaiyo yakakonzera chiratidzo — yakanyorwa kubva muzvinyorwa zvepositi, yakatenderwa nemunhu asati atumira
- Zvinyorwa zvekubatanidza zvinoratidzwa nechiratidzo zvinogadzirwa zvichibva pane zvakataurwa nemumiriri uye zvavari kuita parizvino
- Mashoko ekutanga uye zvinotevera zvakagadzirirwa zvinoenderana nemamiriro echiratidzo chemhenyu — kwete panzvimbo dzisina kusimba dzeprofile
- Kutevedzana Kwakangwara nepfungwa yekuti kana/zvino nzira yemutarisiri wega wega zvichienderana nemaitiro ake — saka kurongeka kunochinja sezvo mutarisiri achitora chikamu, achiregeredza, kana kuratidza zviratidzo zvakare
Kufamba kwese kwemabasa — kubva pakuona masaini kusvika pakuwiriraniswa kweCRM — kunotsanangurwa zvakadzama mugwaro raKonnector reLinkedIn® rekubatsira nezviratidzo zvemagariro evanhu.
Zvikwata zvichakunda kuburikidza neLinkedIn® kusvika mberi
Sezvo maInbox eLinkedIn® achiramba achizara neruzivo rwakajairika, chiyero chesignal-to-noise kune chero munhu achiri kushandisa static list sequences chicharamba chichidzikira. Kushanda kwe automation inotonhora hakuna kugadzikana - kuri kudzikira.
Mapoka achabva muboka ndiwo ari kuita basa rekubatsira vanhu rine humbowo hwakasimba. Vaya vanotarisira kuti vanhu vachange vachifarira. Mashoko anopindura kune chimwe chinhu chaicho. Maitikiro ezvinhu anochinjika pane kumhanya pakarenda. Kubatsira vanhu kunosvika panguva yakakodzera - kwete panguva yakanakira munhu anotuma.
Ndiyo Social Signals Intelligence iri kushanda. Uye ndiyo magadzirirwo akaitwa Konnector kuti ape - pahukuru, kumhanya, uye kutevedzera zvinodiwa nezvikwata zveB2B.
Bhuka demo kuti uone kuti Konnector's Social Signals Intelligence inoenderana sei neICP yako uye mafambiro ebasa rekubatsira vanhu. Kana kuti nyoresa woita mushandirapamwe wako wekutanga wakakonzerwa nesignali nhasi.
Kuwedzera kuverenga
- LinkedIn® Social Signals yeVatengi veB2B vane Chinangwa Chakakwirira
- LinkedIn® Kusvika Nevanhu Pamwe Chete: Nzira Yekubatana
- Kugadzirisa AI muLinkedIn® Outreach: Maitirwo Azvo neKonnector
- Smart Sequences: LinkedIn® Automation neIf/Then Logic
- LinkedIn® Outreach Strategy yeB2B: Zvinoshanda Iye Zvino
- Kutevera Zviratidzo Zvemagariro: LinkedIn® Kusvika Kune Matimu Ekutengesa
Kusvika Kwako paLinkedIn® ka11x
Automation uye Gen AI
Shandisa simba reLinkedIn® Automation neGen AI kuti uwedzere kusvika kwako kupfuura kare. Bata zviuru zvevatungamiri vhiki rega rega nemashoko anotungamirirwa neAI uye mishandirapamwe yakanangwa—zvose kubva papuratifomu imwe chete ine simba revatungamiri.
Mibvunzo Inonyanya Kubvunzwa
Zviratidzo zvemagariro evanhu paLinkedIn® zviito zvinoitwa nenyanzvi papuratifomu, zvakaita sekutumira, kupa mhinduro, kufarira, kugovera zviri mukati, kuzivisa mabasa matsva, kana kuita hurukuro dzeindasitiri. Mabasa aya anopa ruzivo rwezvinotarisirwa vari kufunga nezvazvo uye zvinogona kuratidza chinangwa chekutenga.
Social Signals Intelligence inzira yekutevera nekuongorora zviitiko zveLinkedIn® kuti uone vanhu vane chinangwa chikuru, kunzwisisa zvavanokoshesa pari zvino, uye kutanga kutaurirana nevanhu zvichibva pakushanda navo panguva chaiyo kwete paruzivo rweprofile rusingachinji.
Kutarisa kwetsika dzeICP kunoratidza kuti ndiani anoenderana neprofile yevatengi vako yakakodzera, asi hazviratidzi kana vachinyatsoda kugadzirisa dambudziko rakakodzera. Social Signals Intelligence inowedzera nguva nemamiriro ezvinhu, zvichibatsira mapoka kubatanidza vatengi panguva yavanogona kupindura.
Zviratidzo zvinowanzoonekwa zvechinangwa chekutenga zvinosanganisira kutumira nezvematambudziko ebhizinesi, kukumbira mazano esoftware, kutaura nezvezviri mumakwikwi, kuzivisa basa idzva, kubatanidzwa muhurukuro dzakanangana neindasitiri, uye zviitiko zvekukura kwekambani zvakaita sekutora mari kana zvirongwa zvekuhaya vashandi.
Mapoka ekutengesa anogona kushandisa zviratidzo zvemagariro evanhu kuona vanhu vanobatanidzwa, kutaurirana nezviri mukati mavo, kugadzirisa zvikumbiro zvekubatana, uye kugadzira mameseji ekubatsira vanhu anotaura nezvematambudziko chaiwo kana misoro iyo mutengi achangobva kukurukura.
Kusvika paLinkedIn® uchishandisa Signal inzira iyo kutaurirana kunokonzerwa nemaitiro kana zviitiko zvevanotarisira, zvakaita sezvinyorwa, makomendi, maonero eprofile, kana maitiro ekubatana, pane kutumira mameseji kune rondedzero isingachinji pane purogiramu yakatarwa.
AI inobatsira kuongorora mabasa akawanda eLinkedIn®, kuona zviratidzo zvine musoro, kunyora mashoko aripo, kugadzira mameseji akagadzirirwa vanhu, uye kuita otomatiki mashandiro ebasa ukuwo ichichengetedza kukosha uye chokwadi.
Social Signals Intelligence inoratidza kuti vanhu vanotarisira ruzivo vanofadzwa kana kuti vane hanya nazvo pari zvino, nepo kugadzirisa ruzivo rweAI kuchishandisa ruzivo irworwo kugadzira mashoko akakodzera, anoenderana nemamiriro ezvinhu. Pamwe chete, zvinogonesa kubatanidzwa kunoshanda uye kunokwanisika.
Ehe. Kuzivisa vanhu nezvemabasa ekutsvaga rubatsiro panguva chaiyo kunowanzoita kuti pave nekubatanidzwa kukuru nekuti kunoitika panguva yakakodzera, kwakakodzera, uye kwakabatana nemisoro iri kutokurukurwa kana kutsvagwa nevanotsvaga rubatsiro.
