Manyorero Anoita Kufona Kuchiito mumaEmail

Nguva Yokuverenga: 4 maminitsi

Iyo email huru inogona kuenda isingaonekwe kana ikasaudza muverengi zvekuita zvinotevera. Ndipo panouya kudanwa kuita chiito (CTA)-ndiko nyoro nyoro inoshandura kuda kuziva kuita kudzvanya, nekudzvanya kuita shanduko.

Mune ino blog, tichaputsa kuti CTA chii, nei ichikosha mumaemail ekutengesa, uye maitiro ekunyora imwe inotyaira mhinduro. Kunyangwe iwe uri SDR, muvambi anonyora maemail anotonhora, kana mushambadzi anonatsiridza mishandirapamwe yekurera, aya matipi achakubatsira iwe kuwana mibairo-kwete kungovhura.

Chii chinonzi Call to Action in Marketing?

Kudaidzira kuita (CTA) inguva pfupi inotungamira muverengi wako kune imwe nhanho inotevera-sekubhuka runhare, kupindura email, kana kudzvanya chinongedzo. Inoshandura vaverengi vasingaverengeri kuita tarisiro inoshanda.

Mukushambadzira kweemail, maCTA anofambisa shanduko. Pasina imwe, kunyangwe meseji yakanakisa hakuna kwainoenda.

Nei maCTA Akakosha muMaimeri Ekutengesa?

MaCTA haasi akanaka chete kuva nawo-akakosha mukutengesa kunze. Ivo:

Iyo CTA yakanyatsoiswa inogona kuwedzera mareti ekupindura, kuvandudza shanduko, uye kugadzira kukurumidza mune dzimwe nyaya dzinotonhora.

Mabhenefiti eKudanwa Kwakanaka Kwekuita

• Inowedzera mhinduro: Nzira yakajeka inotungamira kune mhinduro dzinokurumidza.
• Inofambisa kugadzirwa kwekutungamira: Dzimwe mhinduro = imwe pombi.
• Inovandudza kubatanidzwa: Kana danho rinotevera rinonzwa nyore, vaverengi vanoita.

Chii Chinoita CTA Yakakura?

MaCTA makuru haangoudze vanhu zvekuita-anoita kuti zvive nyore, zvakasikwa, uye zvakakodzera kuita. Hezvino izvo zvinopatsanura avhareji kubva kune inoshanda:

• Clarity: Shandisa mutauro uri nyore, chaiwo. Dzivisa jagoni kana mazwi asina kujeka sekuti "tanga" pasina mamiriro.
• Zvinogoneka Shandisa zviito zvakasimba—“Bhuku,” “Bayina,” “Bata,” “Pindura”—izvo zvinokurumidza kufamba.
• Kukodzera: CTA yako inofanirwa kuenderana nezviri email yako. Kana email yako ichiseka chidzidzo chenyaya, iyo CTA inofanirwa kunongedzera kwairi-kwete chinongedzo chemusangano.

Iwo akanakisa maCTA haangobvunza-anotungamira. Funga danho rinotevera, kwete zvakaoma kutengesa.

Kuti uwane mamwe manzwisisiro ekugadzira anobudirira mameseji ekutevera uye maCTA, tarisa Konnector.ai's guide: Inoshanda Kutevera-Up Messaging: Gwaro reSDRs.

Iwe Unonyora Sei Kufona Kwakanaka Kuita?

• Ita pfupi: Pasi pemashoko gumi anoshanda zvakanyanya-pasina fluff.
• Shandisa maitiro echiito: Mazwi akaita se "hurongwa," "ona," "dhawunirodha" chiito nekukurumidza.
• Wedzera kukurumidza: Zvinoenderana nenguva senge "svondo rino" kana "zvishoma slots" zvinomhanyisa mhinduro.
• Ita kuti ibatike: Shandisa mabhatani kana akajeka, zvinoonekwa zvinongedzo.

Muenzaniso CTA: "China ingashande na3 PM kuti ikurumidze kufona kuti ikufambise pane zvabuda?"

Ipfupi, yakajeka, uye inoita kuti danho rinotevera rinzwe nyore uye rakananga.

Kana mumwe munhu achifanira kufunga kaviri pamusoro pezvekuita zvinotevera, CTA yako inoda kunyorazve.

Pamusoro 2 Kutengesa Email CTA Mienzaniso uye Matemplate

SDR Shandisa Nyaya 1: Cold Outreach

• • "China ingashande na3PM kukurumidza kufona?"

Rakareruka, rakajeka, uye rinopa zano renguva chaiyo—kuderedza kupokana.

• • “Kana wakavhurika, ndinogona kutumira peja imwe nekukurumidza?”

Kuderera-kudzvinyirira, kukosha-mberi, uye zviri nyore kutaura kuti hongu.

SDR Shandisa Nyaya 2: Demo Kutevera-Up

• • "Ndanga ndichingoda kutarisa-wagadzirira kuongorora matanho anotevera?"

Inokurudzira chisarudzo pasina kuva nehasha.

• • “Hechino chidzidzo chatakakurukura—kuda kuziva kuti chii chakakuomerai?”

Inokwevera tarisiro muhurukuro yakavakirwa pakudyidzana kwakapfuura.

Bonus: CTA Mitsara Inotoshanda

• "Rega ndizive kana iwe uchinge wakasununguka ku..."
• "China na3PM ingashanda iwe here?"
• "Ndinoda pfungwa dzako pane ..."
• “Heino nyaya yenyaya—muchaona zvandiri kureva.”

Tip: Rongedza izvi kuti zvinzwike sezwi rako pachako uye mhando. Generic CTAs haisi kuzomira kunze.

Kukanganisa Kudzivirira muCTA Yako

Kunyangwe maemail akasimba anowira pasi aine asina kusimba maCTA. Ngwarira:

• Kusajeka: "Ngatibatanei pane imwe nguva munguva pfupi" yakavhurika zvakanyanya.
• MaCTA akawandisa: Kukumbira musangano, pindura, uye dhaunirodha zvese kamwechete? Namatira kune chimwe chiitiko chakajeka pane email.
• Robhoti inonzwika: “Tinya pano kuti uenderere mberi” hakuiti kuti munhu apindure—kunogumisa kukurukurirana.
• Kunyanya kutengesa: "Tinya zvino uye chengetedza 50%!" inogona kushandira B2C, asi kwete B2B.

Ramba uri munhu uye wakatarisa.

Kwaunoisa CTA Yako muEmail

CTA huru inongoshanda sekuiswa kwayo. Shandisa zano iri:

• Mushure mekupa kukosha: Usamhanyire kubvunza — ipa manzwisisiro, wobva watungamira chiito.
• Ita kuti iscannable: Shandisa fomati (bold, spacing, bullet) kuita kuti CTA ibude pachena.
• Shandisa PS zvine hungwaru: A CTA mune postscript kazhinji inowana kutariswa.

Muenzaniso PS CTA:

PS Kana iwe uchida kuziva kuti izvi zvinoshanda sei kune zvimwe zvikwata zvefintech, ndinofara kukufambisa iwe kuburikidza nekuseta. Unoda kutaura svondo rinouya?

Mhedziso: A CTA Yakasimba = Mugumisiro Wakasimba

Yese email inoda chinangwa-uye CTA yako inoiburitsa.
Kunyangwe iwe uri kuronga mafoni, kubhukidza demos, kana kutyaira mhinduro, yakajeka uye inofunga CTA inoshandura kungoita kuverenga kuita chaiko kumhanya.
Unoda kuyera kusvitsa kwako mumatanho akawanda? Peya yakasimba maCTA ane smart otomatiki kune hombe mhinduro-pasina spamming.

Unoda kuwedzera mikana yako yekubatsira vanhu kubva kumaakaundi akasiyana here? Edza Konnector.AI- otomatiki ine yakavakirwa-mukati yekuchengetedza logic.