Mhinduro yakananga: zvikumbiro zvekubatanidza zvinokunda pane yega yega metric yekushandura inoyerwa. Ongororo chaiyo yekuedza kweLinkedIn kusvika kuvanhu vanodarika 500,000 yakawana kuti mhinduro yakanaka ye39% yekubatanidza kwakagadzirirwa munhu, zvichienzaniswa ne18 kusvika 25% yeInMails. Zvikumbiro zvekubatanidza hazvibhadhari mari uye zvinokura network yako zvachose. InMails inzvimbo inobhadharwa, ine magumo - inoshandiswa zvakanyanya senzira yekudzoka, kwete yekutanga.
Ndiyo mhinduro pfupi. Heino kutsanangurwa kwakazara, kusanganisira apo InMails inonyatsoita zvakanaka kupfuura zvikumbiro zvekubatanidza, uye maitiro ekutevedzana kwezvose zviri zviviri kuti pave nekushandurwa kwakanyanya kweB2B.
Zvikumbiro zvekubatana vs. InMails: nhamba dziri padivi nepadivi
| Metric | Zvikumbiro zvekubatanidza | MuMails |
|---|---|---|
| Mwero wemhinduro yakanaka | 39% (zvikamu zvakarongwa nemunhu) | 18 ku25% |
| mutengo | Free | Mari yekubhadhara - mari inobhadharwa pamwedzi |
| Mhedzisiro yenetiweki | Inovaka hukama hwechigarire hwedhigirii rekutanga | Hapana kukura kwenetwork — meseji chete |
| Kugamuchirwa kwekugamuchirwa nekugadzirwa kwemunhu | Kugamuchirwa kwepamusoro kwe55% kana tichienzanisa nemagwaro akajairika | MaInMail mapfupi (ari pasi pemavara mazana mana) anoshanda kupfuura marefu |
| Best use case | Kubata kwekutanga — nzira yekutanga yekuzivisa vanhu | Kudzokera shure mushure mezvikumbiro zvisingagamuchirwi, kana mazita evakuru asina kugamuchirwa zvakanyanya |
| Kuenzanisa ne email inotonhora | Inoshanda zvakanyanya kupfuura maemail asina kunaka (1 kusvika 5% yemhinduro) | Inoshanda zvakanaka kupfuura maemail asina kugadzikana — asi haina simba pane zvikumbiro zvekubatanidza mukati meLinkedIn |
Mhedziso inotsigirwa nedata: tanga waita otomatiki zvikumbiro zvekubatanidza, uye shandisa InMails senzira yako yechipiri. — kwete danho rako rekutanga.
Sei zvikumbiro zvekubatanidza zvichibudirira kupfuura InMails muB2B?
Zvikonzero zvitatu zvemaumbirwo zvinotsanangura musiyano uyu.
Chekutanga, zvikumbiro zvekubatana zvinovaka hukama, kwete kungopa meseji chete. Chikumbiro chekubatanidza chinogamuchirwa chinoita kuti pave nekubatana kwedhigirii rekutanga. Munhu iyeye anoona zvinyorwa zvako zvemangwana, makomendi, uye zviitiko muzvinyorwa zvavo - zvichiwedzera kuonekwa kwako kupfuura meseji imwe chete. InMail kukanganiswa kamwe chete kusina kubatana kwenguva refu kana ikasateererwa.
Chechipiri, zvikumbiro zvekubatanidza zvine chiratidzo chemutengo wakavakirwa mukati. Kugamuchira kubatana chinhu chidiki asi chaicho - munhu ari kukubvumira kuti upinde mu network yavo. Kuzvipira ikoko kunoenderana nekubatanidzwa kwakanyanya pane zvinotevera. InMail haidi kuzvipira kwakadaro, saka muganho wekupindura wakaderera munzira dzese dziri mbiri: zviri nyore kufuratira, zviri nyore kubvisa.
Chechitatu, kuneta kweInMail kuri kwechokwadi. Vashandisi vakuru veLinkedIn — iyo inonyanya kunangwa nezvikwata zvekutengesa zveB2B — vanowana maInMails akawanda kubva kune vanotsvaga vashandi nevamiririri vekutengesa. Nzira iyi yakazara kupfuura inbox yekukumbira kubatana, iyo inoderedza avhareji yemhinduro pasinei nemhando yemeseji.
Unofanira kushandisa InMails riini pachinzvimbo chekukumbira kubatana?
MaInMails haasi ekare. Ane basa rakakosha uye rinokosha - kwete sekutanga kwawakaita.
| Mamiriro ezvinhu | Nei InMail iine musoro pano? |
|---|---|
| Chikumbiro chekubatanidza hachigamuchirwi mushure memazuva mashanu kusvika manomwe | Mutengi haasati apinda muchirongwa ichi — InMail inopa nzira yechipiri yekusvika kwavari zvakananga |
| Chinangwa chemukuru wepamusoro kana kuti chinangwa cheC-suite | Mitengo yekugamuchirwa kwekubatana inowanzova yakaderera pazvikumbiro zvekubatana panguva iyi — InMail inodarika gedhi rekugamuchirwa zvachose |
| Vanotarisira Kuvhura Profile | MaInMail Akavhurika Emahara anogona kutumirwa pasina kushandisa makiredhiti akabhadharwa — mukana wepamusoro-soro, usina mari yakawanda |
| Kusvika kune vanhu vanoteerera nguva | InMail inotumirwa nekukurumidza pasina kumirira kugamuchirwa kwekubatanidza |
Matimu eB2B akangwara kwazvo anoona InMails senzira chaiyo — yakachengeterwa vatengi vanonyanya kukosha uye vasina kupindura kuburikidza nehurongwa hwekutanga.
Tarisa: Zvikumbiro zveInMails vs. connection zvinotsanangurwa
Nzira yekubatanidza-ku-InMail inochinja-chinja zvikuru inotaridzika sei?
Ruzivo urwu runoratidza kuti pane nzira yakajeka yekutevedzana kwezviitiko. Heino maitiro azvinoita nhanho nhanho.
- Dziisa usati wabatanidza. Bata zviri mukati memunhu anenge achida kubatsirwa maawa makumi maviri nemana kusvika makumi mana nemasere usati watumira chikumbiro — mhinduro chaiyo, maonero eprofile, kana chimwe chinhu chakafanana. Kusvika pakutsvaga mhinduro kunowedzera mwero wekugamuchirwa kwekubatana kubva pa20% kusvika pa45 kusvika pa60%.
- Tumira chikumbiro chekubatanidza chakagadzirirwa iwe pachako, chisina pitch. Tarisa chimwe chinhu chaicho — positi, chiitiko chikuru chekambani, boka rinogovaniswa. Chengeta zviri pasi pemavara mazana matatu. Zvikumbiro zvemunhu wega zvinowana mwero wekugamuchirwa wakakwira ne55% pane zvemazuva ese.
- Mira kwemazuva mashanu kusvika manomwe. Kana zvagamuchirwa, enda kune meseji yekutanga ine kukosha - hapana kurira, mubvunzo mumwe chete wakabatana nechakaita kuti pave nekubatana. Apa ndipo panowanikwa mhinduro ye39%.
- Kana zvikasagamuchirwa mushure memazuva mashanu kusvika manomwe, bvisa chikumbiro. Izvi zvinodzivirira chiyero chekukokwa kwako chakamirira, icho chinobatsira pahutano hweakaundi yako kwenguva refu.
- Shandisa InMail senzira yekudzosera ruzivo rwako. Chengeta zviri pasi pemavara mazana mana — mapfupi eInMails anogara achipa mhinduro dzakakwira. Shandisa makiredhiti ako emwedzi wega wega eInMail pano, kwete padanho rekutanga.
Kutevedzana uku kunochengetedza makiredhiti eInMail paanenge achidiwa zvechokwadi, kunowedzera kukura kwenetwork kubva pazvikumbiro zvinogamuchirwa, uye kunoita kuti pasave nemukana wekuwana vatengi vane kukosha kukuru usingashande kana usina kuedza kechipiri.
Kutevedzana kwezviitiko zvinochinja-chinja kunofanira kusanganisira zvingani zvinotevera?
Kusvika padyo nekubata-bata kamwe chete kunosiya mhedzisiro yakakosha patafura. 80% yemhinduro dzakanaka dzinoitika mushure memeseji yekutanga - kwete pairi. Kutevera kaviri kusvika katatu kwakaparadzaniswa nemazuva mana kusvika mashanu ebhizinesi kunogona kukwidza huwandu hwemhinduro kusvika pa20 kusvika 30%+ pamishandirapamwe iyo dai zvisina kudaro yaizomira pa6 kusvika 8% nekutumira kamwe chete.
Mutemo unoita kuti kutevera kushande: meseji yega yega inoda chikonzero chitsva kuti ivepo. Kudzokorora kubvunza kumwe chete nemashoko akasiyana hakufambise mwero wekupindura. Kutarisa chiratidzo chitsva, kugovera kona yakasiyana, kana kubvuma runyararo zvakananga zvese zvinoshanda zviri nani pane kusundidzira kunodzokororwa.
Ndeipi chiyero chakanaka chekugamuchirwa kwechikumbiro chekubatanidza cheLinkedIn cheB2B?
30 kusvika ku45% chiyero chakanaka chekugamuchirwa kwezvikumbiro zvekubatanidza B2B. Pasi pe20% zvinowanzoratidza dambudziko rekutarisa kana reprofile rinoda kugadziriswa risati rawedzera huwandu hwevashandi. Manotsi akagadzirwa nemaoko ndiwo chinhu chikuru chekuvandudza nhamba iyi - zvikumbiro zvemamiriro ezvinhu zvinoshanda kupfuura zvemazuva ese ne55%.
Zvikumbiro zvingani zveLinkedIn connection uye maInMails zvaunogona kutumira zvakachengeteka pazuva?
Maakaundi mazhinji akagadzikana anogona kutumira zvakachengeteka Zvikumbiro zvekubatanidza zvinosvika makumi maviri kusvika makumi mana pazuva uye Mameseji akananga makumi mashanu kusvika zana kune varipo pazuvaKupfuura mwero uyu kunowedzera njodzi yekukonzeresa masisitimu ekuona spam eLinkedIn. Makiredhiti eInMail anovharwa pamwedzi zvichienderana nedanho rako rekunyorera — Sales Navigator neakaundi dzePremium zvinowana muripo wakazara, nepo maakaundi eRecruiter aine mwero wakakwira zvakare, kusvika kumameseji mazana mashanu pasvondo.
| Activity | Vhoriyamu yakachengeteka yezuva nezuva | Notes |
|---|---|---|
| Zvikumbiro zvekubatanidza | 20 kusvika 40 pazuva | Manotsi akagadzirwa nemunhu pachake anovandudza kugamuchirwa uye kuchengetedzeka kweakaundi |
| Mameseji akananga kune zvakabatana zviripo | 50 kusvika 100 pazuva | Sirin'i yepamusoro — hapana gedhi rekugamuchira rinodiwa |
| Zvikwereti zveInMail | Inovharwa pamwedzi zvichienderana nechikamu chekunyorera | Open Profile targeting inovhura maInMails emahara kunze kweiyi cap |
Zvikumbiro zvekubatanidza neInMails zvinogona kuitwa otomatiki pamwe chete here?
Kugadzirisa izvi nemaoko — kutevera zvikumbiro zvakamirira, kutarisa mwero wekugamuchirwa, kutevedza nzvimbo, kuchinja pakati pezvikumbiro zvekubatanidza uye InMail fallbacks — mumazana evanoda hazvigoneke pasina puratifomu yakavakirwa izvozvo.
Konnector inogadzirisa otomatiki kutevedzana kwakazara: chikumbiro, kuteverwa, uye InMail fallback, zvese kubva padashboard imwe chete. Iyi puratifomu inoona otomatiki Open Profiles kuti itumire maInMails emahara pasina kushandisa mari, inomhanyisa zvikumbiro zvekubatanidza kuti zvienderane nechiyero chekuchengetedza cheaccount yako, inobvisa zvikumbiro zvekare zvisati zvakanganisa mukurumbira wako, uye inosanganisa LinkedIn kusvika kune email mumatanho akasiyana-siyana.
Uku ndiko zvakare LinkedIn social signals chinja equation zvakanyanya — kuratidza kuti ndevapi vanhu vari kushanda nesimba pari zvino, saka sarudzo yekubatanidza-kana-InMail inotorwa zvichibva pauchapupu kwete pamutemo wese unoshandiswa kune vese vanosangana navo zvakaenzana.
The pasi mutsetse
Zvikumbiro zvekubatanidza zvinofanira kuva izvo zvaunotanga kuita. Vanoshandura zviri nani, havabhadhari mari yakawanda, uye vanovaka network yehunyanzvi inogara kwenguva refu. InMails haisi chishandiso chisina kusimba - chishandiso chakakodzera basa rakati: vanhu vakuru vane mukana wekusagamuchira ruzivo rwakawanda, vanosvika kwenguva yakareba, uye zvikumbiro zvisingagamuchirwi zvinoda nzira yechipiri.
Nzira inokunda haisi "zvikumbiro zvekubatana kana kuti maInMails." Kutanga, zvinokumbirwa kubatana, InMails senzira yekudzoreredza ruzivo rwechokwadi — zvinorongwa otomatiki, saka hapana mukana wekuwana ruzivo uye hapana chikwereti chinopera.
Unoda kuona izvi zvichiitwa neICP yako wega here? Bhuka demo neKonnector. Kana nyorera uye ita otomatiki mushandirapamwe wako wekutanga wekubatanidza-ku-InMail nhasi.
Kuwedzera kuverenga
- LinkedIn Automation: InMails vs Zvikumbiro zveKubatanidza - Gwara Rakazara
- Ndeipi LinkedIn Mhinduro Yakanaka?
- Ndeipi nzira yakanakisisa yekubatsira vanhu vane B2B?
- Muganho weChikumbiro cheKubatanidza kweWeekly LinkedIn: Gwaro Rakazara
- Mharidzo yeEmail vs. LinkedIn: Ndeipi Inoshanda Zvikuru paKuzivisa Vanhu?
- Otomatiki Kusvika Pachinangwa: Maonero eProfile muPipeline
11x Yako LinkedIn Kusvika Na
Automation uye Gen AI
Batanidza simba reLinkedIn otomatiki uye Gen AI kukwidziridza kusvika kwako sezvisina kumbobvira zvaitika. Batanidza zviuru zvevanotungamira vhiki nevhiki neAI-inotungamirwa makomendi uye yakanangwa mishandirapamwe-ese kubva kune imwe lead-gen powerhouse chikuva.
Mibvunzo Inonyanya Kubvunzwa
Muzviitiko zvakawanda zveB2B, hongu. Zvikumbiro zvekubatanidza zvinowanzoita kuti pave nemhinduro dzakanaka, hazvibhadhari mari yekutumira, uye zvinogadzira network inogara kwenguva refu. InMails inowanzo shanda zvakanyanya senzira yechipiri yekubatsira vanhu pane yekubata kwekutanga.
Ongororo dzakawanda dzinoti huwandu hwemhinduro dzeLinkedIn InMail huri pakati pe18% ne25%, kunyange hazvo mhedzisiro yacho ichisiyana zvichienderana nekunangwa, mhando yemeseji, indasitiri, uye huwandu hwevakuru.
Chiyero chakanaka chekugamuchirwa kwechikumbiro cheB2B chinowanzova pakati pe30% ne45%. Mishandirapamwe yekubatsira vanhu yakanangwa zvakanyanya uye yakagadzirirwa munhu wega inogona kuwana mwero wekugamuchirwa unodarika 50%.
Ehe. Kana chikumbiro chekubatanidza chikaramba chakamirira kwemazuva mashanu kusvika manomwe, InMail inogona kushanda senzvimbo yechipiri inoshanda, kunyanya kune vanoda kutenga kana kugadzira sarudzo.
Kwete. Zvikumbiro zvekubatanidza LinkedIn zvakajairika hazvibhadharwi, zvichiita kuti zvive imwe yenzira dzekubatsira vanhu dzinoshanda zvakanyanya dziripo. Kune rumwe rutivi, InMails inoda kunyoreswa kwePremium, Sales Navigator, kana Recruiter uye inoshandisa makiredhiti emwedzi wega wega.
InMails inowanzoita zviri nani kana ichinanga vakuru vakuru, kusvika kune vashandisi veOpen Profile, kubata mikana inokonzerwa nenguva, kana kutaura nevaya vanoda kutaurirana vasina kugamuchira chikumbiro chekubatana.
MaInMail mapfupi anowanzo shanda zvakanaka. Mameseji ari pasi pemavara mazana mana anowanzo pindura zviri nani kupfuura kutumirwa kwenguva refu, kusingatarisirwi nevanhu vakawanda.
Ehe. Mapuratifomu emazuva ano eLinkedIn ekubatsira vanhu anogona kuita otomatiki zvikumbiro zvekubatanidza, kutevera, manejimendi yekukoka yakamirira, uye InMail fallback sequences ukuwo achichengetedza miganhu yezviitiko zvakachengeteka.
Nzira yakaratidzwa ndeye: verenga zviri mukati memunhu anoda rubatsiro, tumira chikumbiro chekubatana chakagadzirirwa iwe, tevera mushure mekugamuchira, uye shandisa InMail chete kana chikumbiro chikaramba chisingagamuchirwi kana kuti munhu anoda rubatsiro akakosha.
Kune vazhinji vanoteerera B2B, LinkedIn outreach inopa mukana wekubatana nevanhu vakawanda kupfuura cold email. Kunyange hazvo ma cold email campaigns achiwanzoita kuti vanhu vapindure nenhamba shoma, LinkedIn outreach inowanzoita kuti vanhu vapindure nehurukuro dzavo.
Maakaundi mazhinji anogona kutumira zvakachengeteka zvikumbiro zvekubatana zvine chinangwa makumi maviri kusvika makumi mana pazuva. Kutarisa pakukosha uye kugadzirisa zvinhu zvemunhu kunowanzo shanda kupfuura kuwedzera vhoriyamu.
Ehe. LinkedIn Open Profiles inobvumira vashandisi kugamuchira mameseji kubva kune chero munhu ari paLinkedIn, kazhinji vasingashandise makiredhiti eInMail, zvichiita kuti vave chinangwa chakakosha chekushambadzira.
