Mhinduro yakananga: zvikumbiro zvekubatanidza zvinokunda pane imwe neimwe nzira yekushandura inoyerwa. Ongororo chaiyo yekuedza kweLinkedIn® kunodarika 500,000 yakawana kuti mhinduro yakanaka ye39% yematanho ekubatanidza akagadzirwa nemunhu, zvichienzaniswa ne18 kusvika 25% yeInMails. Zvikumbiro zvekubatanidza hazvibhadharisi mari uye zvinokura network yako zvachose. InMails inzvimbo inobhadharwa, ine magumo - inoshandiswa zvakanyanya senzira yekudzoka, kwete yekutanga.
Ndiyo mhinduro pfupi. Heino kutsanangurwa kwakazara, kusanganisira apo InMails inonyatsoita zvakanaka kupfuura zvikumbiro zvekubatanidza, uye maitiro ekutevedzana kwezvose zviri zviviri kuti pave nekushandurwa kwakanyanya kweB2B.
Zvikumbiro zvekubatana vs. InMails: nhamba dziri padivi nepadivi
| Metric | Zvikumbiro zvekubatanidza | MuMails |
|---|---|---|
| Mwero wemhinduro yakanaka | 39% (zvikamu zvakarongwa nemunhu) | 18 ku25% |
| mutengo | Free | Mari yekubhadhara - mari inobhadharwa pamwedzi |
| Mhedzisiro yenetiweki | Inovaka hukama hwechigarire hwedhigirii rekutanga | Hapana kukura kwenetwork — meseji chete |
| Kugamuchirwa kwekugamuchirwa nekugadzirwa kwemunhu | Kugamuchirwa kwepamusoro kwe55% kana tichienzanisa nemagwaro akajairika | MaInMail mapfupi (ari pasi pemavara mazana mana) anoshanda kupfuura marefu |
| Best use case | Kubata kwekutanga — nzira yekutanga yekuzivisa vanhu | Kudzokera shure mushure mezvikumbiro zvisingagamuchirwi, kana mazita evakuru asina kugamuchirwa zvakanyanya |
| Kuenzanisa ne email inotonhora | Inoshanda zvakanyanya kupfuura maemail asina kunaka (1 kusvika 5% yemhinduro) | Inoshanda zvakanaka kupfuura maemail asina kunyorwa zvakanaka — asi haina simba pane zvikumbiro zvekubatanidza zviri mukati meLinkedIn® |
Mhedziso inotsigirwa nedata: tanga waita otomatiki zvikumbiro zvekubatanidza, uye shandisa InMails senzira yako yechipiri - kwete danho rako rekutanga.
Sei zvikumbiro zvekubatanidza zvichibudirira kupfuura InMails muB2B?
Zvikonzero zvitatu zvemaumbirwo zvinotsanangura musiyano uyu.
Chekutanga, zvikumbiro zvekubatanidza zvinovaka hukama, kwete kungotumira meseji chete. Chikumbiro chekubatanidza chinogamuchirwa chinoita kuti pave nekubatana kwedhigirii rekutanga. Munhu iyeye anoona zvinyorwa zvako zvemangwana, makomendi, uye zviitiko muzvinyorwa zvavo - zvichiwedzera kuonekwa kwako kupfuura meseji imwe chete. InMail kukanganiswa kamwe chete pasina kubatana kwenguva refu kana ikasateererwa.
Chechipiri, zvikumbiro zvekubatanidza zvine chiratidzo chemutengo wakavakirwa mukati. Kugamuchira kubatana kuzvipira kudiki asi chaiko - munhu ari kutarisira kukubvumidza kupinda mu network yavo. Kuzvipira ikoko kunoenderana nekubatanidzwa kwakanyanya pane zvinotevera. InMail haidi kuzvipira kwakadaro, saka muganho wemhinduro wakaderera munzira dzese dziri mbiri: zviri nyore kufuratira, zviri nyore kubvisa.
Chechitatu, kuneta kweInMail kuripo zvechokwadi. Vashandisi vakuru veLinkedIn® - iyo inonyanya kutariswa nezvikwata zvekutengesa zveB2B - vanogamuchira maInMails akawanda kubva kune vanotsvaga vashandi nevamiririri vekutengesa. Nzira iyi yakazara kupfuura inbox yekukumbira kubatana, iyo inoderedza avhareji yemhinduro pasinei nemhando yemeseji.
Unofanira kushandisa InMails riini pachinzvimbo chekukumbira kubatana?
MaInMails haasi ekare. Ane basa rakakosha uye rinokosha - kwete sekutanga kwawakaita.
| Mamiriro ezvinhu | Nei InMail iine musoro pano? |
|---|---|
| Chikumbiro chekubatanidza hachigamuchirwi mushure memazuva mashanu kusvika manomwe | Mutengi haasati apinda muchirongwa ichi — InMail inopa nzira yechipiri yekusvika kwavari zvakananga |
| Chinangwa chemukuru wepamusoro kana kuti chinangwa cheC-suite | Mitengo yekugamuchirwa kwekubatana inowanzova yakaderera pazvikumbiro zvekubatana panguva iyi — InMail inodarika gedhi rekugamuchirwa zvachose |
| Vanotarisira Kuvhura Profile | MaInMail Akavhurika Emahara anogona kutumirwa pasina kushandisa makiredhiti akabhadharwa — mukana wepamusoro-soro, usina mari yakawanda |
| Kusvika kune vanhu vanoteerera nguva | InMail inotumirwa nekukurumidza pasina kumirira kugamuchirwa kwekubatanidza |
Matimu eB2B akangwara kwazvo anoona InMails senzira chaiyo — yakachengeterwa vatengi vanonyanya kukosha uye vasina kupindura kuburikidza nehurongwa hwekutanga.
Tarisa: Zvikumbiro zveInMails vs. connection zvinotsanangurwa
Nzira yekubatanidza-ku-InMail inochinja-chinja zvikuru inotaridzika sei?
Ruzivo urwu runoratidza kuti pane nzira yakajeka yekutevedzana kwezviitiko. Heino maitiro azvinoita nhanho nhanho.
- Dziisa usati wabatanidza. Bata zviri mukati memunhu anenge achida kubatsirwa maawa makumi maviri nemana kusvika makumi mana nemasere usati watumira chikumbiro — mhinduro chaiyo, maonero eprofile, kana chimwe chinhu chakafanana. Kusvika pakutsvaga mhinduro kunowedzera mwero wekugamuchirwa kwekubatana kubva pa20% kusvika pa45 kusvika pa60%.
- Tumira chikumbiro chekubatanidza chakagadzirirwa iwe pachako, chisina pitch. Tarisa chimwe chinhu chaicho — positi, chiitiko chikuru chekambani, boka rinogovaniswa. Chengeta zviri pasi pemavara mazana matatu. Zvikumbiro zvemunhu wega zvinowana mwero wekugamuchirwa wakakwira ne55% pane zvemazuva ese.
- Mira kwemazuva mashanu kusvika manomwe. Kana zvagamuchirwa, enda kune meseji yekutanga ine kukosha - hapana kurira, mubvunzo mumwe chete wakabatana nechakaita kuti pave nekubatana. Apa ndipo panowanikwa mhinduro ye39%.
- Kana zvikasagamuchirwa mushure memazuva mashanu kusvika manomwe, bvisa chikumbiro. Izvi zvinodzivirira chiyero chekukokwa kwako chakamirira, icho chinobatsira pahutano hweakaundi yako kwenguva refu.
- Shandisa InMail senzira yekudzosera ruzivo rwako. Chengeta zviri pasi pemavara mazana mana — mapfupi eInMails anogara achipa mhinduro dzakakwira. Shandisa makiredhiti ako emwedzi wega wega eInMail pano, kwete padanho rekutanga.
Kutevedzana uku kunochengetedza makiredhiti eInMail paanenge achidiwa zvechokwadi, kunowedzera kukura kwenetwork kubva pazvikumbiro zvinogamuchirwa, uye kunoita kuti pasave nemukana wekuwana vatengi vane kukosha kukuru usingashande kana usina kuedza kechipiri.
Kutevedzana kwezviitiko zvinochinja-chinja kunofanira kusanganisira zvingani zvinotevera?
Kusvika kune vanhu nekubata-bata kamwe chete kunosiya mhinduro dzakakosha. 80% yemhinduro dzakanaka dzinoitika mushure memeseji yekutanga - kwete pairi. Kutevera kaviri kusvika katatu kwakaparadzaniswa nemazuva mana kusvika mashanu ebhizinesi kunogona kukwidza huwandu hwemhinduro kusvika pa20 kusvika 30%+ pamakampeni ayo dai zvisina kudaro aizomira pa6 kusvika 8% nekutumira kamwe chete.
Mutemo unoita kuti mashoko ekutevera ashande: meseji yega yega inoda chikonzero chitsva kuti ivepo. Kudzokorora kubvunza kumwe chete nemashoko akasiyana hakufambise mwero wemhinduro. Kutarisa chiratidzo chitsva, kugovera kona yakasiyana, kana kubvuma runyararo zvakananga zvese zvinoshanda zviri nani pane kudzokororwa.
Ndeipi chiyero chakanaka chekugamuchirwa kwechikumbiro chekubatanidza cheLinkedIn® cheB2B?
30 kusvika ku45% inhamba yakanaka yekugamuchirwa kwezvikumbiro zveB2B connection. Pasi pe20% zvinowanzo ratidza dambudziko rekutarisa kana reprofile rinoda kugadziriswa risati rawedzera huwandu hwevashandi. Manotsi akagadzirwa nemaoko ndiwo chinhu chikuru chekuvandudza nhamba iyi - zvikumbiro zvemamiriro ezvinhu zvinoshanda kupfuura zvemazuva ese ne55%.
Zvikumbiro zvingani zveLinkedIn® zvekubatanidza uye maInMails zvaunogona kutumira zvakachengeteka pazuva?
Maakaundi mazhinji akasimba anogona kutumira zvakachengeteka zvikumbiro zvekubatana makumi maviri kusvika makumi mana pazuva uye mameseji akananga makumi mashanu kusvika zana kune aripo pazuva . Kupfuura zviyero izvi kunowedzera njodzi yekukonzeresa masisitimu ekuona spam eLinkedIn®. Makiredhiti eInMail anovharwa pamwedzi zvichienderana netier yako yekunyorera - Sales Navigator nePremium accounts zvinowana allowance yakakwana, nepo maakaundi eRecruiter aine zviyero zvakakwirira zvakare, kusvika ku500 mameseji pasvondo.
| Activity | Vhoriyamu yakachengeteka yezuva nezuva | Notes |
|---|---|---|
| Zvikumbiro zvekubatanidza | 20 kusvika 40 pazuva | Manotsi akagadzirwa nemunhu pachake anovandudza kugamuchirwa uye kuchengetedzeka kweakaundi |
| Mameseji akananga kune zvakabatana zviripo | 50 kusvika 100 pazuva | Sirin'i yepamusoro — hapana gedhi rekugamuchira rinodiwa |
| Zvikwereti zveInMail | Inovharwa pamwedzi zvichienderana nechikamu chekunyorera | Open Profile targeting inovhura maInMails emahara kunze kweiyi cap |
Zvikumbiro zvekubatanidza neInMails zvinogona kuitwa otomatiki pamwe chete here?
Kugadzirisa izvi nemaoko — kutevera zvikumbiro zvakamirira, kutarisa mwero wekugamuchirwa, kutevedza nzvimbo, kuchinja pakati pezvikumbiro zvekubatanidza uye InMail fallbacks — mumazana evanoda hazvigoneke pasina puratifomu yakavakirwa izvozvo.
Konnector inogadzirisa otomatiki kutevedzana kwakazara: chikumbiro, kuteverwa, uye InMail fallback, zvese kubva padashboard imwe chete. Iyi puratifomu inoona otomatiki Open Profiles kuti itumire InMails yemahara pasina kushandisa makiredhiti, inomhanyisa zvikumbiro zvekubatanidza kuti zvienderane nechiyero chakachengeteka cheaccount yako, inobvisa zvikumbiro zvekare zvisati zvakuvadza mukurumbira wako, uye inosanganisa LinkedIn® kusvika kune email mumatanho akawanda akarongeka.
Apa ndipo panonyanya kuchinja LinkedIn® social signals — zvichiratidza kuti ndevapi vari kushanda nesimba pari zvino, saka sarudzo yekubatana-kana-InMail inotorwa zvichibva pauchapupu kwete pamutemo wese unoshandiswa kune vese vanosangana navo zvakaenzana.
The pasi mutsetse
Zvikumbiro zvekubatanidza zvinofanira kuva danho rako rekutanga. Zvinoshandura zviri nani, hazvibhadhari mari yakawanda, uye zvinovaka network yehunyanzvi inogara kwenguva refu. InMails haisi chishandiso chisina kusimba - chishandiso chakakodzera basa rakati: vanhu vakuru vane mikana yakaderera yekugamuchirwa, kutaurirana kwenguva pfupi, uye zvikumbiro zvisingagamuchirwi zvinoda nzira yechipiri.
Nzira inokunda haisi "zvikumbiro zvekubatanidza kana kuti maInMails." Chikumbiro chekubatanidza chinotanga, maInMails senzira yekudzoreredza ruzivo rwechokwadi - anorongwa otomatiki, saka hapana mukana wekuwana ruzivo uye hapana chikwereti chinopera.
Unoda kuona izvi zvichiitwa uchishandisa ICP yako wega? Bhuka demo neKonnector. Kana kuti nyoresa wozviitira wega mushandirapamwe wako wekutanga wekubatanidza-ku-InMail nhasi.
Kuwedzera kuverenga
- LinkedIn® Automation: InMails vs Connection Requests — Gwaro Rakazara
- Chii Chinonzi LinkedIn® Mhinduro Yakanaka?
- Ndeipi nzira yakanakisisa yekubatsira vanhu vane B2B Leads paLinkedIn®?
- LinkedIn® Vhiki Nevhiki Muganho weKukumbira Kubatana: Gwaro Rakazara
- Mharidzo yeEmail vs. LinkedIn®: Ndeipi Inoshanda Zvikuru Pakubatsira Vanhu Kusvika Pamwe Chete?
- Otomatiki Kusvika Pachinangwa: Maonero eProfile muPipeline
Kusvika Kwako paLinkedIn® ka11x
Automation uye Gen AI
Shandisa simba reLinkedIn® Automation neGen AI kuti uwedzere kusvika kwako kupfuura kare. Bata zviuru zvevatungamiri vhiki rega rega nemashoko anotungamirirwa neAI uye mishandirapamwe yakanangwa—zvose kubva papuratifomu imwe chete ine simba revatungamiri.
Mibvunzo Inonyanya Kubvunzwa
Muzviitiko zvakawanda zveB2B, hongu. Zvikumbiro zvekubatanidza zvinowanzoita kuti pave nemhinduro dzakanaka, hazvibhadhari mari yekutumira, uye zvinogadzira network inogara kwenguva refu. InMails inowanzo shanda zvakanyanya senzira yechipiri yekubatsira vanhu pane yekubata kwekutanga.
Ongororo dzakawanda dzinoti huwandu hwemhinduro dzeLinkedIn® InMail dziri pakati pe18% ne25%, kunyange hazvo mhedzisiro dzichisiyana zvichienderana nekunangwa, mhando yemeseji, indasitiri, uye huwandu hwevakuru.
Chiyero chakanaka chekugamuchirwa kwechikumbiro cheB2B chinowanzova pakati pe30% ne45%. Mishandirapamwe yekubatsira vanhu yakanangwa zvakanyanya uye yakagadzirirwa munhu wega inogona kuwana mwero wekugamuchirwa unodarika 50%.
Ehe. Kana chikumbiro chekubatanidza chikaramba chakamirira kwemazuva mashanu kusvika manomwe, InMail inogona kushanda senzvimbo yechipiri inoshanda, kunyanya kune vanoda kutenga kana kugadzira sarudzo.
Kwete. Zvikumbiro zvekubatanidza LinkedIn® zvakajairika hazvibhadharwi, zvichiita kuti zvive imwe yenzira dzekubatsira vanhu dzinoshanda zvakanyanya dziripo. Kune rumwe rutivi, InMails inoda kunyoreswa kwePremium, Sales Navigator, kana Recruiter uye inoshandisa makiredhiti emwedzi wega wega.
InMails inowanzoita zviri nani kana ichinanga vakuru vakuru, kusvika kune vashandisi veOpen Profile, kubata mikana inokonzerwa nenguva, kana kutaura nevaya vanoda kutaurirana vasina kugamuchira chikumbiro chekubatana.
MaInMail mapfupi anowanzo shanda zvakanaka. Mameseji ari pasi pemavara mazana mana anowanzo pindura zviri nani kupfuura kutumirwa kwenguva refu, kusingatarisirwi nevanhu vakawanda.
Ehe. Mapuratifomu emazuva ano eLinkedIn® ekubatsira vanhu anogona kuita kuti zvikumbiro zvekubatanidza zvive otomatiki, kutevera, manejimendi yekukoka yakamirira, uye InMail fallback sequences ukuwo achichengetedza miganhu yekuchengetedza mabasa.
Nzira yakaratidzwa ndeye: verenga zviri mukati memunhu anoda rubatsiro, tumira chikumbiro chekubatana chakagadzirirwa iwe, tevera mushure mekugamuchira, uye shandisa InMail chete kana chikumbiro chikaramba chisingagamuchirwi kana kuti munhu anoda rubatsiro akakosha.
Kune vazhinji vanoteerera B2B, LinkedIn® outreach inopa mukana wekubatana nevanhu vakawanda kupfuura cold email. Kunyange hazvo ma cold email campaigns achiwanzoita kuti vanhu vapindure nenhamba shoma, LinkedIn® outreach inowanzoita kuti vanhu vapindure nehurukuro dzavo.
Maakaundi mazhinji anogona kutumira zvakachengeteka zvikumbiro zvekubatana zvine chinangwa makumi maviri kusvika makumi mana pazuva. Kutarisa pakukosha uye kugadzirisa zvinhu zvemunhu kunowanzo shanda kupfuura kuwedzera vhoriyamu.
Ehe. LinkedIn® Open Profiles inobvumira vashandisi kugamuchira mameseji kubva kune chero munhu ari paLinkedIn®, kazhinji vasingashandise makiredhiti eInMail, zvichiita kuti vave chinangwa chakakosha chekushambadzira.
