Kaofela re bile teng. U beha boiteko ho ho hohela moreki, ba bonahala ba thahasella, ebe… khutsa. Hoa nyahamisa, na?
Empa mona ke lesela la silevera: ho kenya hape bareki ba lahlehileng hangata ho na le litšenyehelo tse ngata ho feta ho lelekisa batho ba bacha. Ha e le hantle, hang ha u se u thehile khokahano e itseng, ha u qale ho tloha qalong - ho tsosolosa kamano eo e ka ba senotlolo sa ho fetola “mohlomong” ho “e” hape.
Joale, re li khutlisetsa joang? Ha re ikakhele ka setotsoana tšebetsong ea boikopanyo hape 'me re notlolle menyetla e lutseng hantle ka tlas'a nko ea hau.
Ho tsebahatsa Bareki ba sa thahaselleng/ Ba lahlehileng
Pele re ka ba hapa hape, re hloka ho tseba hore na ke mang ea tšoanelehang joalo ka “moreki ea lahlehileng.” Ka mantsoe a bonolo feela, ke bona ba kileng ba lebeletsana empa ba se ba khutsitse. Mohlomong ba khaolitse ho araba mangolo-tsoibila, ha ba so kene sethaleng ka likhoeli tse ngata, kapa ba hlakotse peeletso ea bona ntle le lentsoe.
Ho li fumana, sheba boitšoaro: Ke mang ea sa kang a araba matsatsing a X? Ke mang ea so kang a reka ka likhoeli tsa Y? Tsena mekhoa ke ntlha ea hau ea ho qala bakeng sa ho busetsa moqoqo. Ha re khothaletse mokhoa oa matsoho oa ho sekaseka moloko o etelletseng pele.
Haeba u e tsebisitse lets'olo la othomathiki le Konector, u ka khona lekola boitlamo ba bona habonolo ka li-analytics tsa rona tse hahelletsoeng. Sebelisa lihloela tse fapaneng, joalo ka e bonts'itsoeng ka tlase (ho ntse ho emetse likopo tsa kamohelo), 'me u khetholle baetapele ba so kang ba amohela khokahano ea hau kapa ba sa arabeng. Mona ke temohisiso:
Sena se tla u fa lethathamo le hlakileng la baetapele ba seng ba ile ba bata. U ka khona he li romelloe lethathamong le lecha le etellang pele (joalo ka ha ho bonts'itsoe ka motsu) le ho qala lets'oao le reriloeng la ho kopanya ba e-so arabe. Ka tsela ena, o ka tseba hantle bareki ba hau ba lahlehileng kapa ba sa sebetseng mme o fihle ho bona ka mokhoa o hlophisitsoeng.
Ho Utloisisa Mabaka a ho Khaoha
Ho lokile, kaha joale re li tsebahalitse, potso ea 'nete ke hore: Hobaneng li ile tsa hoholeha? Hangata ho na le lebaka, 'me ho bohlokoa ho utloisisa hore na ke eng e bakileng ho arohana. E ne e le tšobotsi e sieo? Taba ea theko? Phetoho ea lintho tse tlang pele bophelong ba bona?
Ha re re u k'hamphani ea SaaS. Le leng la mabaka a atileng haholo a hore bareki ba hau ba se ke ba kopanela ka ho lekaneng e ka ba phetoho ea litlhoko tsa bona tsa software. Mohlomong ba nkile sesebelisoa se secha se kopanyang hamolemo le litsamaiso tsa bona tse seng li ntse li le teng, kapa mohlomong ba fetisitse likarolo tsa hau tsa hajoale mme ba hloka tharollo e matla haholoanyane.
E kanna ea ba ntho e bonolo joalo ka litheko-mohlomong ea hlolisanang a fana ka moralo oa theko e tlase o nang le ts'ebetso e ts'oanang kapa e ntlafalitsoeng, kapa mohlomong moreki oa hau o fumane mofuta oa peeletso o feto-fetohang o lumellanang hantle le tekanyetso ea bona.
Ho bohlokoa ho utloisisa mabaka ana. Haeba u tseba, ka mohlala, hore linako tse etellang pele ke ntlha ea bohloko, u ka hatisa lintlafatso tsa morao-rao ka lebelo la tlhahiso ea hau. Kapa haeba litheko ke bothata, u ka 'na ua batla ho fana ka lipehelo tse feto-fetohang tsa tefo kapa litheolelo tse ngata tse ka etsang hore u hlōlisane le ho feta.
Ka ho ipeha boemong ba bona, u ka khona sebetsana le litlhoko tseo ka kotloloho. Mme o ntshepe, le ho feta utloisisa lintlha tsa bona tsa bohloko, u tla be u hlomeletsoe hamolemo ho ba khutlisetsa lesakeng.
Ho etsa Melaetsa e Lebisitsoeng
Mona ke moo boloi bo etsahalang—ho etsa melaetsa e utlwahalang e le ya botho ebile e le maleba. U ke ke ua romela molaetsa o tloaelehileng feela "Lumela, rea u hopola!" le ho lebella liphello. Ho e-na le hoo, bua ka ho toba le matšoenyeho a bona.
Mohlala, haeba moreki a tsamaile hobane o sa fana ka karolo e itseng kapa mokhoa oa ho khetha sehlahisoa, 'me joale u se u etsa joalo, molaetsa oo u ka o romellang ke ona:
Sehlooho: Re na le Ntho e Ncha bakeng sa Hao!
Lumela [Lebitso la Moreki],
Ke hopola puisano ea rona likhoeling tse 'maloa tse fetileng mabapi le [ntlha e khethehileng ea bohloko, mohlala, tlhokahalo ea khetho ea tloaelo ea ho khetha liodara tsa hau]. Ka nako eo, re ne re se na tšobotsi eo, empa ke ne ke batla ho u tsebisa—e teng hona joale!
Re sa tsoa phatlalatsa [ntlafatso ea likarolo] mme ke ne ke nahana hore e tla lekana hantle litlhoko tsa hau. Ke rata ho utloa maikutlo a hau le ho bona hore na re ka tsoela pele moo re tlohetseng teng.
Ke tšepa hore tsohle li tsamaea hantle ka khoebo ea hau, 'me u ikutloe u lokolohile ho ikopanya le bona neng kapa neng!
Ka litumeliso tse mofuthu,
[Lebitso la hau]
Ela hloko kamoo molaetsa o buang ka taba e itseng (sebopeho se sieo), o bua ka moqoqo o fetileng, 'me o fana ka tharollo ntle le ho hatella. Nako le eona e bohlokoa mona - ho romella molaetsa ona hang ka mor'a ho qala ts'ebetso kapa ha ba se ba ntse ba sebetsa LinkedIn e eketsa menyetla ea hau ea ho fumana karabo.
Ntho ea bohlokoa ke ho boloka molumo o mofuthu le o atamelehang, ho bontša hore u tsotella litlhoko tsa bona ho e-na le ho etsa thekiso feela.
Leha melaetsa ea motho ka mong e tsoela pele hole, na u kile oa tlanya ho matla a melaetsa ea AI a ntse a le teng?
Ho fana ka Litšusumetso tsa ho Khutlela
Ka linako tse ling, bareki ba hloka feela a ho kgutla hanyane. Ho fana ka litheolelo tse khethehileng, limpho tse khethehileng, kapa meputso ea botšepehi ho ka etsa phapang eohle. Haeba ba le terateng, a khothatso e nakong e ka 'na ea e-ba litlhahiso tsa sekala molemong oa hau.
Leha ho le joalo, e-ba le leano mabapi le sena - khothatso e tlameha ho ikutloa e le tlhōlo bakeng sa mahlakore ka bobeli, eseng feela boiteko bo matla ba ho ba khutlisa. U ka sheba data ho ke mefuta efe ea linyehelo hangata sebetsa hantle indastering ea hau ho lokisa mokhoa oa hau.
Ho Sebelisa Liphello tse Iketselitsoeng
Ha re bue 'nete—ha ho motho ea nang le nako ea ho latela ka letsoho le moreki e mong le e mong ea lahlehileng. Ke hona moo automation ea kena! Ho theha tatellano e ikemetseng ho etsa hore u lule u le maemong a holimo ntle le ho hatella mabitso a hau.
Ka mohlala, o ka etsa melaetsa e itseng: romela molaetsa o potlakileng matsatsi a seng makae ka mor'a hore ba itokolle, joale e be khopotso ea botsoalle beke hamorao. Haeba u ntse u sa fumane karabo- molaetsa ka mor'a khoeli e le 1 kapa libeke tse 6 o ka u fa qalo e ncha. Ntho ea bohlokoa ke ho leka-lekanya - ho iketsetsa, empa u se ke ua qhoma.
Sebakeng sa ho etsa lipatlisiso ka bowena linako tse molemohali tsa ho latela melaetsa, tshebediso Mohokahanyi’s drip campaign feature ho iketsetsa mokhoa ona. Ha e boloke nako feela empa e etsa bonnete ba hore baetapele ba hau ba fihlelleha ka nako e nepahetseng bakeng sa boikopanyo. Mona ke kamoo u ka e etsang:
Khetha mohato bakeng sa ho romela molaetsa wa ho latela ka har'a matšolo leha e le afe a ho rotha (joalokaha ho bontšitsoe setšoantšong se ka holimo), le mothofatsa molaetsa ho lumellana le lentsoe la hau le ho atamela.
Ho Bokella Maikutlo bakeng sa Ntlafatso
Haeba u hlile u batla ho hapa bareki ba morao, ba botse hore na ke hobane'ng ha ba tsamaile pele. Foromo e bonolo ea maikutlo kapa lipatlisiso e ka fana ka merafo ea khauta ea temohisiso. Na ba ne ba sa thaba ka tshebeletso? Na ba ile ba fumana thekiso e ntle sebakeng se seng? Ho sa tsotellehe hore na lebaka ke lefe, u tla khona ho fetola leano la hau ho ea pele.
Ho feta moo, ka ho ba bontša hore u ikemiselitse ho mamela le ho ntlafatsa, u ka etsa hore ba u tšepe hape. Malebela a Pro: Etsa hore ho be bonolo ho bona ho araba ka lipotso tse potlakileng, tse sebetsang.
Tlhokomelo ea Metrics Engagement
Hona joale bakeng sa karolo e monate-ho latela katleho ea hau. Ela hloko lintlha tsa bohlokoa joalo ka litefiso tse bulehileng, litefiso tsa ho tobetsa, le litefiso tsa phetoho ho bona hore na ke maqheka afe a sebetsang le moo o ka hlokang ho lokisa.
Linomoro tsena li tla bolela pale ea sebele ea kamoo matsapa a hao a ho boela a lefa hantle. Mme hopola, sepheo ha se ho khutlisa bareki ba 'maloa feela, empa ke ho ntlafatsa ts'ebetso ea hau hore o ntlafatse khafetsa.
fihlela qeto e
Ho khutlisa bareki ba lahlehileng ha se motsamao o bohlale feela—ke oa bohlokoa. Ba se ba ntse ba tloaelane le mofuta oa hau, 'me ka leano le nepahetseng, o ka hotetsa tlhase eo hape. Kahoo, iphe nako ea ho utloisisa hore na ke hobane'ng ha ba ile ba itokolla mosebetsing, ba ngola melaetsa e buang ka ho toba le bona, 'me u fane ka likhothatso tse bontšang hore u ananela khoebo ea bona.
Joale ke nako ea hau - kenya malebela ana ts'ebetsong 'me u bone hore na ke a makae bareki ba lahlehileng o ka hlola hape. Re ka thabela ho utloa liphetho tsa hau!
Na u se u itokiselitse ho kenya litebele tsa hau ntle le matla? Qala ho etsa matšolo a hau a marotholi ho Konnector hona joale 'me u shebelle bareki ba hau ba lahlehileng ba phela hape! Fumana ikopantse le rona kajeno ho tseba hore na re ka thusa joang!
11x Tlhahiso ea hau ea LinkedIn Ka
Automation le Gen AI
Sebelisa matla a LinkedIn Automation le Gen AI ho holisa phihlello ea hau ho feta leha e le neng pele. Kopana le likete tsa baetapele beke le beke ka maikutlo a tsamaisoang ke AI le matšolo a shebiloeng - kaofela ho tsoa sethaleng se le seng sa lead-gen powerhouse.
Lipotso Asked hangata
Customer re-engagement is the process of reconnecting with prospects or customers who were previously interested but have become inactive or unresponsive, with the goal of restarting conversations and converting them.
Re-engaging lost customers is important because it is more cost-effective than acquiring new ones. These customers are already familiar with your brand, making it easier to rebuild trust and drive conversions.
You can identify lost customers by tracking inactivity signals such as no responses to messages, lack of platform usage, or no purchases over a defined period. Tools like Konnector help automate this identification through engagement filters.
Customers typically disengage due to pricing concerns, missing features, better alternatives, poor timing, or changing business needs. Understanding these reasons is key to crafting effective re-engagement strategies.
The best way is to send personalized, value-driven messages that address their specific pain points. Referencing past interactions and offering relevant updates or solutions increases the chances of reactivation.
Automation helps by scheduling timely follow-ups, segmenting disengaged leads, and ensuring consistent communication. With tools like Konnector, you can run drip campaigns without manual effort while maintaining personalization.
Key metrics include open rates, reply rates, click-through rates, and conversions. Tracking these helps you understand what messaging works and optimize your strategy for better results.
