Kwihlabathi elikhawulezayo lokuthengisa, enye yezona zinto zibaluleke kakhulu zokwakha ubudlelwane obunempumelelo kunye nabathengi abanokubakho kukuthumela imiyalezo esebenzayo. Abameli boPhuhliso lwezeNtengiso (SDRs) badlala indima ebalulekileyo ekukhuliseni iinkokeli kunye nokuziguqula zibe ngabathengi abahlawulayo. Kwesi sikhokelo esibanzi, siya kuphonononga ubugcisa bokwenza imiyalezo elandelelweyo enyanzelisayo enokunceda ii-SDR zivale amashishini kwaye zifezekise impumelelo yokuthengisa.
Ukwenza iMiyalezo yokuLandelela ngokuYona kuMjikelo weNtengiso
Umjikelo wentengiso uquka izigaba ezininzi, ukusuka kunxibelelwano lokuqala ukuya ekuvaleni isivumelwano. Inqanaba ngalinye lifuna indlela elungelelanisiweyo yokulandela imiyalezo. Ukulandelwa kwexesha elifanelekileyo kunye nomntu kunokukhokela amathemba ngokusebenzisa i-funnel yokuthengisa, ukwandisa amathuba okuguqulwa. Amandla omntu kuphuhliso lokuthengisa sisitshixo ekutsaleni ingqalelo yethemba. Ngaphambi kokufikelela, yenza uphando olucokisekileyo malunga neentlungu ezilindelekileyo, iimfuno kunye nezinto ozikhethayo. Lungiselela imiyalezo yakho ngokufanelekileyo ukubonisa ukuba uyayiqonda imingeni yabo eyahlukileyo kwaye unokunika izisombululo ezibalulekileyo.
Ezona zenzo zilungileyo zokuLandelela uMyalezo:
Kwii-SDRs, ukubamba ezona ndlela zibalaseleyo zokulandela imiyalezo kubalulekile ukuze ugqame kukhuphiswano lomhlaba. Kweli candelo, siza kuphonononga amacebo aphambili kunye nezenzo ezilungileyo ezixhobisa ii-SDRs ukuba zigqwese ekulandeleni imiyalezo, ukwakha unxibelelwano oluluqilima kunye nethemba, kunye nokuzuza impumelelo ebalaseleyo yokuthengisa.
- Fumana ixesha elifanelekileyo
Ukuphendula ngokukhawuleza emva koqhagamshelwano lokuqala kubonisa ubuchule, ukunyamekela, kunye nomdla wokwenene kwiimfuno zethemba. Uphando lubonisa ukuba amathuba okudibanisa nelothe ehla kakhulu kwiyure nganye edlulayo, nto leyo eyenza ukuba kufuneke impendulo ekhawulezileyo. Nangona kunjalo, kubalulekile ngokulinganayo ukubetha umlinganiselo kwaye uphephe ukuba ndlongondlongo kakhulu, njengoko oku kunokucaphukisa ithemba kwaye kukhokelela ekungabandakanywani. Ngokulandelelwa kwexesha ngokucwangcisiweyo kunye nokufumana isingqisho esifanelekileyo, ii-SDR zinokugcina ithemba libandakanyeka, likhulise ubudlelwane, kwaye libasondeze kuguquko kuwo wonke umjikelo wokuthengisa. - Ubugcisa obunyanzelisa iSifundo seMigca
Ii-SDRs kufuneka zilawule ubugcisa be Ukulandela. Njengenqaku lokuqala loqhagamshelwano, imigca yezifundo ibambe amandla amakhulu ekuqinisekiseni ukuba i-imeyile yakho iyavulwa okanye ithotywe enzonzobileni ye-inbox. Ukuze ubambe ingqalelo yalowo ulindelekileyo kunye nokunyusa izinga le-imeyile evulekileyo, imigca yezifundo kufuneka ithathe ingqalelo, ifaneleke, kwaye iqhutywe ngexabiso. Yiphephe imigca yesihloko eqhelekileyo enganiki mxholo okanye usilela ukuhambisa eyona nto iphambili yomyalezo. Endaweni yoko, jonga kwisindululo sexabiso esisodwa imveliso okanye inkonzo oyinikezelayo kwaye usebenzise umgca wesihloko njengesiqhumiso somxholo ongaphakathi. - Yigcine imfutshane kwaye igxininise
Ii-SDR kufuneka zibeke phambili ukucaca kunye nobufutshane, ukuhambisa umyalezo oyintloko ngaphandle kokugqithisa ithemba ngeenkcukacha ezingadingekile. Ngokufikelela kwinqanaba ngokukhawuleza kwaye ngokukhawuleza, ii-SDR zandisa amathuba okuba ii-imeyile zabo ezilandelelweyo zifundwe kwaye ziqondwe.Ukusebenzisa amanqaku eebhulethi okanye uluhlu oluneenombolo kunokuphucula ngakumbi ukufundeka, ukuvumela amathuba okufumana ulwazi oluphambili ngokufanelekileyo. Ngokuhlonipha ixesha lethemba kunye nokuhambisa imiyalezo egxininisiweyo, ii-SDRs zinokugcina unxibelelwano kwaye zivule indlela yonxibelelwano olunentsingiselo kuwo wonke umjikelo wentengiso. - Ixabiso lokuQiniswa kweSindululo
Ngokulungelelanisa isiphakamiso sexabiso kunye neentlungu ezicacileyo kunye neemfuno ezilindelekileyo, ii-SDR zibonisa ukuqonda okunzulu kwimingeni yazo kwaye zizibeke njengomnikezeli wesisombululo.Ukubethelela isiphakamiso sexabiso ngemizekelo yobomi bokwenyani kunye namabali okuphumelela kuqinisa ukuthembeka kunye nokuthembela, ukuqinisekisa ithemba lokusebenza komnikelo. Ukubetha ibhalansi phakathi kokuphindaphinda okufihlakeleyo kunye nokunyuswa okugqithisileyo, ii-SDR zinokwakha ityala elinyanzelisayo kwisisombululo sabo, ukwandisa amathuba okuguqulwa okuyimpumelelo kunye nokwenza ubudlelwane obuhlala ixesha elide kubathengi. - Ukubizela isenzo (i-CTA)
Ii-SDR kufuneka zisebenzise ulwimi olusekwe kwintshukumo olukhuthaza abantu ukuba bazibandakanye, nokuba kukucwangcisa umnxeba, ukubhukisha idemo, ukubhalisela ulingo, okanye ukukhuphela izixhobo ezixabisekileyo. Ngokubonelela ngee-CTA ezithile kunye nezihendayo, ii-SDRs zandisa amathuba okuba nethemba lokuthatha isenzo esifunwayo.Ukongezelela, ukubandakanya imvakalelo yongxamiseko, apho kufanelekileyo, kunokukhuthaza amathemba ukuba enze ngokukhawuleza. I-CTA eyomeleleyo yibhuloho edibanisa umdla kwisenzo, okwenza kube yinto ebalulekileyo ekuqhubeni unxibelelwano oluyimpumelelo olulandelwayo kwaye ekugqibeleni lufezekise impumelelo yokuthengisa. - Izicwangciso-qhinga zokulandela iiChaneli ezininzi
Ii-SDRs zinokuncedisana ngokusebenzayo ii-imeyile zokulandela ngeefowuni, imiyalezo yevidiyo eyeyakho, unxibelelwano kwimidiya yoluntu, okanye i-imeyile ngqo. Ijelo ngalinye libonelela ngeenzuzo ezizodwa; iifowuni zomnxeba zivumela ukubandakanyeka ngokuthe ngqo kunye nokukhawuleza, iividiyo zomntu zongeza umnxeba womntu, kwaye imidiya yoluntu ikhuthaza ukusebenzisana ngokungekho sikweni.Ngokudibanisa amajelo ahlukeneyo ngobuchule, ii-SDR ziyakwazi ukujongana nokukhethwa kwezinto ezahlukeneyo, ukwandisa izinga lokuphendula, kunye nokudala amava alandelayo ahambelanayo kunye nomntu ngamnye ahambelana namathemba kuwo wonke umjikelo wokuthengisa. - Uvavanyo lwe-A / B kunye nokuphindaphinda
Uvavanyo lwe-A/B lubandakanya ukudala iinguqulelo ezimbini okanye ngaphezulu zomyalezo, njengemigca yezifundo ezahlukeneyo okanye iiCTA, kwaye uzithumele kumacandelo ahlukeneyo abaphulaphuli. Ngokuhlalutya iimethrikhi zokusebenza zenguqu nganye, ii-SDR zinokuchonga oko kuhambelana kakuhle nabaphulaphuli abajoliswe kuzo kwaye bacokise indlela yabo ngokufanelekileyo.Ukuphindaphinda kubandakanya ukuqhubeka nokuphucula imiyalezo yokulandelela ngokusekelwe kwiingcamango ezifunyenwe kuvavanyo lwe-A / B kunye neenkcukacha zexesha langempela.
isiphelo
Ubuchule bobugcisa bokulandelelana kwemiyalezo kubalulekile kuBameli boPhuhliso lwezeNtengiso (SDRs) ukukhangela ubucukubhede bomjikelo wokuthengisa ngempumelelo. Into ephambili ixhomekeke ekuqondeni ukubaluleka kwexesha, ukwenza imigca yezifundo ezinyanzelisayo, ukugcina imiyalezo emfutshane kwaye igxininise, kunye nokuqinisa isiphakamiso sexabiso kuyo yonke inkqubo yokuthengisa. Ngolu qheliselo lungcono lukhona, ii-SDRs zinokwakha ubudlelwane obuluqilima kunye nethemba, ukuqhuba ukukhula kwentengiso, kunye nokukhuthaza uxhulumaniso lwabathengi oluhlala ixesha elide, ekugqibeleni bazuze impumelelo ephawulekayo kwiindima zabo.
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Imibuzo ebuzwa qho
Imiyalezo yokulandelelana kwintengiso ibhekisa kunxibelelwano oluthunyelwa emva kokudibana kokuqala nomntu oza kuthengisa ukuze kukhuliswe ubudlelwane, kulungiswe iingxaki, kwaye kusondele ekwenzeni isigqibo sokuthenga.
Ii-SDR zifanele zithumele ukulandelelana kwiiyure ezingama-24 emva kokudibana kokuqala. Iimpendulo ezikhawulezileyo ziphucula amazinga okubandakanyeka kwaye zibonisa ubungcali, kodwa ukushiyana kwezithuba zokulandelelana okulandelayo kubaluleke ngokulinganayo.
Umyalezo olandelayo osebenzayo ulungiselelwe umntu ngamnye, ufutshane, kwaye uqhutywa yixabiso. Ujongana ngokucacileyo neemfuno zomntu oza kukhangela, uqinisa isindululo sexabiso, kwaye ubandakanya ubizo oluqinileyo lokwenza okuthile.
Ii-SDR zihlala zithumela ukulandelela oku-3 ukuya ku-5 njengenxalenye yolandelelwano. Ukulandelela oku-2 rhoqo kwandisa amazinga okuphendula, kodwa imiyalezo kufuneka ibekwe kwindawo ecingisisiweyo ukuze kuthintelwe ukugqithisela amathuba.
Ulandelelwano kufuneka lube ngamajelo amaninzi, kuquka i-imeyile, imiyalezo ye-LinkedIn, iifowuni, kwanemiyalezo yevidiyo. Ukusebenzisa amajelo amaninzi kwandisa ukubonakala kwaye kuphucula amathuba okubandakanyeka.
