Uthumele isicelo sonxibelelwano. Umntu ucofe u-“Ignore.” Emva koko ucofe u-“Ignore.” "Andimazi lo mntu."
Oko kucofa kube kanye kwenza umonakalo omkhulu kunokuba abantu abaninzi becinga. Akusiyo nje isicelo esingamkelwanga — yingxelo esemthethweni ye-spam kwi-algorithm ye-LinkedIn. Kwaye iyadibanisa. Ziqokelele ngokwaneleyo, kwaye amandla okuthumela iakhawunti yakho ngeveki aqala ukuncipha, ngamanye amaxesha angaphantsi komda oqhelekileyo, ngaphandle kwesaziso sokuba kwenzekile.
Eyona nto icaphukisayo: uninzi lwabantu ababangela esi silumkiso abangoo-spam. Bangabasunguli, abameli bentengiso, kunye nabaqeshi abenza ukufikelela okusemthethweni - ngaphandle kokuchaneka kokujolisa okanye umxholo owenza umahluko phakathi kwesicelo sonxibelelwano lokwamkelwa kunye nesicelo esiphawulwayo.
Esi sikhokelo sichaza kanye kanye into ebangela isilumkiso, kwenzeka ntoni kwiakhawunti yakho xa itsha, kwaye - okubaluleke ngakumbi - utshintsho oluthile oluyenza iyeke ukwenzeka.
Iqhosha elithi “Andimazi lo mntu” alilokukhanyela. Liyingxelo ye-spam. I-LinkedIn ibaphatha ngendlela eyahlukileyo kakhulu — nawe ufanele ubaphathe ngendlela eyahlukileyo.
Oko ngokwenene kubizwa ngokuba yi-“Andimazi Lo Mntu”
Xa umntu efumana isicelo sonxibelelwano aze acofe u-“Ignore,” i-LinkedIn inika ukhetho lwesibini: "Andimazi lo mntu." Ukuyicofa kuthumela isignali engalunganga esemthethweni kwi-algorithm ye-LinkedIn — nto leyo ebonisa ukuba umthumeli ngumntu onxibelelana nabantu abangenalo ulwalamano nabo ngaphambili.
Ukufumana abambalwa njenge Iimpendulo ezi-5 ukuya kwezi-7 kwezi inokubangela umda kwiakhawunti yakho — nokuba kukuthintela okwethutyana ukuthumela izicelo, okanye imfuneko yokufaka idilesi ye-imeyile yomamkeli kuyo yonke imizamo yokunxibelelana kwixesha elizayo. Eso sigwebo sesibini sithintela ngokukodwa. Uninzi lwabantu abanomdla abasayi kuze babelane ngedilesi yabo ye-imeyile njengemfuneko yokunxibelelana nawe.
Ukuba abantu abaninzi bayasityeshela isimemo sakho, basicime, okanye baphawule ngokuthi “Andimazi lo mntu,” iLinkedIn ibona oku njengokufikelela kwabantu ngendlela ekumgangatho ophantsi — kungekuko ukuba kuzenzekelayo, kodwa kukungakhathali, akunamsebenzi, kwaye ngokubanzi akufunwa. Eli qonga alikuniki sizathu sokuba ungathandabuzi.
Indlela uMda wesicelo soQhagamshelo lwe-LinkedIn osebenza ngayo ngokwenene
Umda wesicelo soqhagamshelo oluqhelekileyo lweveki nganye umalunga Izicelo ezili-100 zeeakhawunti ezininzi. Kodwa eli nani alinazinzo — liyatshintshatshintsha, kwaye lihamba ngokwendlela oziphethe ngayo.
| Uhlobo lwe Akhawunti | Uluhlu olukhuselekileyo lweveki | Yintoni Enokuyikhulisa | Yintoni Eyinciphisayo |
|---|---|---|---|
| Iakhawunti yasimahla (entsha) | 50-80 / ngeveki | Ubudala, imisebenzi eqhubekayo, izinga eliphezulu lokwamkelwa | Iingxelo ze-IDK, izicelo ezingahoywanga, ukunyuka okukhawulezileyo |
| Iakhawunti yasimahla (esekwe) | 80-100 / ngeveki | Amanqaku e-SSI angaphezu kwama-70, izinga lokwamkelwa elingaphezulu kwama-40% | Izinga lokwamkelwa eliphantsi, ulindelo olungaphezulu kwama-500 |
| I-Premium / I-Sales Navigator | 100-200 / ngeveki | Imbali eqinileyo yeakhawunti, umlinganiselo ophezulu wokubandakanyeka | Iingxelo ze-IDK nokuba inqanaba lobhaliso lithini na |
I-LinkedIn iza kunciphisa umda woqhagamshelo lwakho ukuba unamazinga aphantsi okwamkelwa okanye ukuba abanye abasebenzisi bakuxela ngeqhosha elithi “Andimazi lo mntu”. Ukuba izinga lakho lokwamkelwa lehla ngaphantsi kwama-30%, i-algorithm icinga ukuba ukufikelela kwakho kugaxekile kwaye iqinisa imiqathango.
Umda uphinda uqalise kwakhona xa ifestile yeentsuku ezisi-7 iqengqeleka — ayiloveki yekhalenda emiselweyo. Ukuba uthumele isicelo sakho sokuqala ngoLwesine ngentsimbi yesi-2 emva kwemini, umda wakho opheleleyo uyawuhlaziya ngoLwesine olandelayo ngentsimbi yesi-2 emva kwemini. Oku kubalulekile ukwazi kuba ukunxibelelana nenkxaso yeLinkedIn akuyi kuyikhawulezisa indlela yokuseta kwakhona.
Iindlela Ezithile Zokuziphatha Ezibangela Isilumkiso
Ukufikelela Ngaphandle Komxholo Okwabelwana Ngawo
Ezona zinto zixhaphakileyo zeengxelo ze-IDK zezi: akukho nxibelelwano ludibeneyo olukwenza ubonakale ungacwangciswanga okanye ungenamsebenzi, inqaku lesicelo sonxibelelwano elivakala ngathi lithengisa okanye liqhelekile, kunye nokufikelela ngaphandle kwendawo yakho okanye kwishishini lakho kungekudala.
Xa umntu oza kufumana uncedo efumana isicelo kumntu angazange amve, kungekho ngcaciso yokuba kutheni unxibelelwano lubalulekile, kwaye kungekho mxholo owabelwana ngawo — ukucofa u-“Andimazi lo mntu” yimpendulo enengqondo ngokupheleleyo. Ingxaki ayilothemba. Kukungabikho kobushushu ngaphambi kokuba kufikelelwe.
Ii-Speed Spikes
Ukuthumela izicelo ezili-100 kwimizuzu engama-30 Ukufunyanwa kwe-bot ye-LinkedIn — nokuba ungaphakathi kwesibonelelo seveki. I-algorithm ye-LinkedIn ijonga iipatheni zokuziphatha, hayi nje kuphela. Ukuqhuma ngequbuliso komsebenzi kwiakhawunti ebikade ingathethi nto ngaphambili kufundeka njengozenzekelayo, nokuba kunjalo na.
Isimemo Esisemva Esikhulu Esilindileyo
Gcina i-backlog yakho yesimemo esilindileyo ingaphantsi kwama-500. I-LinkedIn iqala ukuphawulwa njenge-hard cap sele isondele. Izimemo ezingama-700 ezilindileyo. Ukusilela okukhulu kubonisa ukuba awujolisanga kakuhle — uthumela kubantu abangenamdla — kwaye oku kuqhubeka kuthoba amanqaku akho okwamkelwa nokuba uyeka ukuthumela izicelo ezintsha.
Iprofayili Engaphelelanga okanye Enganelisekiyo
Ngaphambi kwakho thumela amakhulu ezicelo, zibuze: ungasamkela isicelo esivela kumntu oneprofayili efana neyakho? Iprofayili yakho yinto yokuqala ejongwa ngumntu wonke ofumana iprofayili emva kokufumana isicelo sakho. Ifoto engekhoyo, isihloko esingacacanga, akukho msebenzi wamva nje, kwaye akukho nxibelelwano phakathi kwabantu yiprofayili ebonakala ingathembekanga - kwaye iprofayili ebonakala ingathembekanga iyatyeshelwa kwaye ixelwe ngesantya esiphezulu kakhulu.
Kwenzeka ntoni kwiAkhawunti yakho emva kweengxelo ezininzi ze-IDK
| Isigaba | Yintoni eyenziwa yi-LinkedIn | Oko Ubonayo | ukuchacha |
|---|---|---|---|
| Inqanaba 1 — Isilumkiso | Iakhawunti yeflegi; ukongamela kuyanda | Akukho tshintsho lubonakalayo — i-throttling engathethiyo ye-algorithm iyaqala | Phucula izinga lokujolisa kunye nokwamkelwa kwangoko |
| Inqanaba lesi-2 — Ukuthintelwa okuthambileyo | Ifuna idilesi ye-imeyile kuzo zonke izicelo ezizayo | Isilumkiso esithi “Nceda ufake idilesi ye-imeyile ka-[Igama]” xa uqhagamshela | Yeka yonke into yokufikelela ebantwini kangangeentsuku ezi-5-7; phinda uqalise ngesandla ngesandi esiphantsi |
| Inqanaba lesi-3 — Uthintelo lwezinto | Ivala okwethutyana ukuthunyelwa kwesicelo soqhagamshelo | “Ufikelele kumda wesimemo seveki” — nokuba phakathi evekini | Linda ukuseta kwakhona; ungazami ukutyhala |
| Isigaba sesi-4 — Ukuqinisekiswa kobuwena | Itshixa iakhawunti ilinde ukungeniswa kwe-ID | Ukufikelela kwi-akhawunti kuvaliwe de i-ID karhulumente iqinisekiswe | Ngenisa i-ID ngoko nangoko; qala kwakhona kwi-25% yevolumu yangaphambili |
Umda ngamnye ulandelwa kwimbali yeakhawunti yakho. Kwanasemva kokuba isusiwe, iakhawunti yakho iphawulwa njengenobungozi obukhulu — ukwaphulwa kwemithetho kwixesha elizayo kukhokelela kwimiphumo ekhawulezayo neqatha.
I-LinkedIn ayikulumkisi xa amandla akho okuthumela ehlile kancinci. Umda wakho weveki uyancipha. Uninzi lwabantu luqaphela kuphela xa ukufikelela kubantu kuyeka ukuvelisa iziphumo - ngelo xesha umonakalo sele ukhula kangangeeveki.
Indlela Yokuphepha Isilumkiso Ngokupheleleyo
Fudumeza Ithemba Ngaphambi Kokuba Uqhagamshelane
Eyona ndlela isebenzayo yokuthintela ikwayeyona icacileyo: musa ukudibanisa kubanda. Xoxa ngomxholo womrhanelwa — uluvo olucingisisiweyo, into efana neyokuposwa kutshanje — ngaphambi kokuba uthumele isicelo. Amaxabiso okwamkela kwizicelo ezifudunyezwe kwangaphambili, zisebenza ngokuphindwe kabini ukuya kathathu kunezo zibandayo.
Xa igama lakho livela kwizaziso zabo ngaphambi kokuba isicelo sakho sifike, awusengomntu ungamaziyo. Oko kutshintsha indlela esifundeka ngayo isicelo ngokupheleleyo - kwaye kunciphisa kakhulu amathuba okuphendula nge-IDK.
Lungisa iTargeting yakho Ngaphambi kokuba Unyuse iVolume yakho
Iingxelo ezithi “Andimazi lo mntu” zinciphisa umda wakho ngokukhawuleza. Unobangela oyintloko phantse usoloko ufana: ukufikelela ngaphandle kwenethiwekhi yakho efanelekileyo ngaphandle komxholo owabelwana ngawo ngokwaneleyo. Qinisa izihluzi zakho ze-ICP. Thumela kubantu abafanelana ngokwenene neprofayili yakho ekujoliswe kuyo - hayi bonke abantu abafanelana kancinci nesikhundla somsebenzi. Uluhlu oluncinci nolufanelekileyo luvelisa izicelo ezamkelweyo ezingaphezulu kwaye akukho ngxelo ze-IDK.
Rhoxisa Izicelo Ezilindileyo Emva Kweentsuku Ezili-14
Gcina isimemo sakho esingasemva esilindileyo ngaphantsi kwama-500 ngamaxesha onke. Rhoxisa izicelo ezihlale zingaphendulwanga kangangeentsuku ezili-14. Ukusilela okungapheliyo kukutsala rhoqo kwiTrust Score yakho — kwaye ukuyirhoxisa kuyasusa isignali. Awunakuphinda uthumele kumntu omnye kangangeentsuku ezingama-30, kodwa inzuzo yezempilo yeakhawunti ingaphezulu kwelahleko yexeshana.
Gcina izinga lakho lokwamkelwa lingaphezulu kwama-30% — jonga ama-40% nangaphezulu
Ukugcina izinga lokwamkelwa elingaphezulu I-30% yeyona milinganiselo iphantsi ukuze uphephe ukuqina kwe-algorithmic. Jonga i-40–60% ukuze ube ne-akhawunti esemgangathweni. Izinga lokwamkelwa kwakho lolona phawu luphambili olusetyenziswa yi-LinkedIn ukumisela ukuba i-akhawunti yakho ingumnxibelelanisi othembekileyo okanye ngumthombo we-spam. Ibeka ngokuthe ngqo umda wakho wokufikelela - ukwamkelwa okuphezulu kuthetha ukuba kukho amandla amaninzi evekini.
Izicelo Zokusasaza Iveki Yonke
Ukuthumela zonke izicelo zakho zeveki ngosuku olunye kubangela ukufunyaniswa kogaxekile — nokuba isimbuku singaphakathi komda wakho. Izicelo ezingama-20–30 ngosuku, ezisasazwa ngeeyure zokusebenza, kunye nexesha eliguquguqukayo, yindlela ebonakala yendalo. Amaxesha athile amiselweyo — isicelo ngasinye sishiyana ngemizuzwana engama-30 — ayafumaneka nokuba ivolumu ingakanani na.
Oko Umele Ukwenze Ukuba Sele Uqalise Isilumkiso
Ukuba ubona umyalezo wedilesi ye-imeyile okanye ufikelele kumda ongalindelekanga phakathi evekini, ulandelelwano lokubuyisela iakhawunti lubalulekile. Yeka ukuthumela izicelo zonxibelelwano ngoko nangoko. Musa ukuzama ukujikeleza umda okanye ukutyhala - oku kwandisa umngcipheko wokuthintelwa kweakhawunti.
Linda iintsuku ezi-5–7. Emva koko thumela izicelo ezi-5–10 ngesandla kubantu abanokuzamkela — oonxibelelwano olufudumeleyo, unxibelelwano oludibeneyo, abantu abasandula ukuzibandakanya nomxholo wakho. Ukuba izicelo ezisetyenziswa ngesandla zisebenza kakuhle iintsuku ezi-2–3, ungaphinda uqalise ukwenza izinto ngokuzenzekelayo — kodwa qala ngevolumu ephantsi kunangaphambili kwaye ungaze uphinde uqalise izixhobo emva kokuba ufikelele kumda.
Jonga izinga lokwamkelwa kwakho ngokusondeleyo kwiiveki ezimbini emva kokubuyela kwimeko yesiqhelo. Ukuba lihlala lingaphezulu kwama-30%, uyakha kwakhona iTrust Score. Ukuba lihla ngaphantsi kwama-20%, yeka kwaye ulungise ukujolisa ngaphambi kokuba uthumele esinye isicelo.
Indlela iKonnector.ai Egcina Ngayo Iakhawunti Yakho Ingangeni Kwindawo Eyingozi
Isizathu esiphambili sokuba iiakhawunti ziqokelele iingxelo ze-IDK asikokuba zininzi — kodwa kukubaluleka kwazo. Izicelo azifikeleli kakuhle xa kungekho mxholo uhlanganyelweyo, kungekho ntsebenziswano yangaphambili, kwaye kungekho sizathu sicacileyo sokuba umntu onokuthi azi ukuba ungubani.
I-Social Signals Intelligence yeKonnector.ai ichonga abantu abanomdla — abantu abasandula ukuthumela iindaba malunga nezihloko ezifanelekileyo, batshintshe iindima, babandakanyeke kumxholo wakho, okanye babukele iprofayili yakho — ngaphambi kokuba kubekho naluphi na unxibelelwano. Izicelo zonxibelelwano ziya kubantu abasele benesizathu sokuqaphela igama lakho. Amanani okwamkelwa ahlala ephezulu. Iingxelo ze-IDK zihlala zingu-zero. Umthamo wakho weveki uhlala ukhuselekile.
Ukubeka iliso kwinqanaba lokwamkelwa ngexesha langempela kujonga iakhawunti yakho rhoqo — ngokuzenzekelayo kulungisa ivolumu ukuba izinga lisondela kumda obangela imiqathango yeLinkedIn. Inkqubo isebenza ngaphambi kokuba iLinkedIn yenze njalo.
📅 Bhukisha iDemo yasimahla → Jonga indlela iKonnector.ai esebenzisa ngayo uphawu olufudumeleyo ikhusela ngayo impilo yeakhawunti yakho ngelixa iphucula ukufikelela kwabantu.
⚡ Bhalisa simahla → Qala ukusebenzisa ukufikelela kwi-LinkedIn okujoliswe kuko, kuqala ngokuthobela imithetho namhlanje.
11x Ukufikelela kwiLinkedIn kunye
Ukuzenzekela kunye neGen AI
Bopha amandla e-LinkedIn Automation kunye neGen AI ukukhulisa ukufikelela kwakho kunanini na ngaphambili. Bandakanya amawaka esikhokelo ngeveki kunye nezimvo eziqhutywa yi-AI kunye namaphulo ekujoliswe kuwo-zonke zivela kwiqonga elinye le-lead-gen powerhouse.
Imibuzo ebuzwa qho
Yeka yonke imisebenzi yesicelo soqhagamshelo ngoko nangoko. Musa ukuzama ukutyhala umda. Linda iintsuku ezi-5-7 ngaphambi kokuba uqalise kwakhona. Qala ngezicelo ezi-5-10 ezithunyelwa ngesandla kubantu abafudumeleyo — abantu abanokuzamkela. Ukuba ezo zisebenza kakuhle iintsuku ezi-2-3 ngaphandle kokwenza eminye imiqathango, phinda uqalise ivolumu kancinci kancinci. Ungaze uphinde uqalise izixhobo zokwenza izinto ngokuzenzekelayo emva kokufikelela kumda. Jonga izinga lakho lokwamkela ngokusondeleyo; ukuba lehla ngaphantsi kwe-20%, yima kwaye ulungise ukujolisa ngaphambi kokuba uthumele nantoni na ngakumbi. Izinga lam lokwamkela lichaphazela njani umda wesicelo sam soqhagamshelo lwe-LinkedIn? Ngokuthe ngqo nangokubalulekileyo. Izinga lakho lokwamkela luphawu oluphambili olusetyenziswa yi-LinkedIn ukumisela ukuba iakhawunti yakho yinethiwekhi ethembekileyo okanye ngumthombo we-spam. Izinga lokwamkela elingaphezulu kwe-40% libonisa ukufikelela okunempilo nokufanelekileyo — i-LinkedIn ivuza oku ngomthamo wokuthumela owandisiweyo. Izinga lokwamkela elingaphantsi kwe-30% libangela ukuqina kwe-algorithmic. Ngaphantsi kwe-20% kukho uphawu olubomvu oluya kunciphisa ngamandla amandla akho eveki kwaye lonyuse ukuphononongwa kwiakhawunti yakho. Izinga lakho lokwamkela likwamisela ukuba ungayidibanisa ngokukhawuleza kangakanani inethiwekhi yakho — ukwamkelwa okuphezulu kuthetha unxibelelwano olungaphezulu lwenqanaba lokuqala, oko kuthetha ukufikelela okubanzi kwixesha elizayo.
Xa umntu efumana isicelo sonxibelelwano aze acofe u-"Ignore," i-LinkedIn inika ukhetho lwesibini: "Andimazi lo mntu." Ukucofa kuyo kuthumela isignali ye-spam esemthethweni kwi-algorithm ye-LinkedIn - iphawula umthumeli njengomntu onxibelelana nabantu abangenalo ulwalamano nabo ngaphambili. Asikuko nje isicelo esingavunywanga. Yingxelo embi echaphazela ngokuthe ngqo amandla omthumeli okufikelela kubantu abatsha eqongeni.
Iimpendulo ze-IDK ezi-5 ukuya kwezi-7 zinokubangela umda kwiakhawunti yakho. Isiphumo sokuqala sidla ngokuba yimfuneko yokufaka idilesi ye-imeyile yomamkeli kwisicelo ngasinye sonxibelelwano sexesha elizayo - nto leyo eyenza ukufikelela kubantu abangaziwayo kube nzima. Iingxelo ezingaphezulu zinokubangela ukuba umda wesicelo sakho sonxibelelwano seveki nganye uncitshiswe, uthintelwe okwethutyana, okanye kwiimeko ezinzima, ukuqinisekiswa kobunikazi kufuneka kubuyiselwe ukufikelela.
Umda oqhelekileyo umalunga nezicelo zonxibelelwano ezili-100 ngeveki kwiiakhawunti ezininzi, kodwa eli nani litshintshatshintsha — alinazinzo. Iiakhawunti ezinamanqaku aphezulu eSocial Selling Index kunye namazinga okwamkelwa aqinileyo anokufikelela ngokukhuselekileyo kwi-150–200 ngeveki. Iiakhawunti eziqokelela iingxelo ze-IDK okanye ezinamazinga aphantsi okwamkelwa zinokubona umda wazo uncitshiswa ngaphantsi kwe-100, buthule kwaye ngaphandle kwesaziso. Umda uphinda usete kwakhona kwifestile yeentsuku ezisi-7 ukusuka kwangoko uthumele isicelo sakho sokuqala somjikelo wangoku — kungekhona ngosuku olumiselweyo lweveki.
Ezona zinto zixhaphakileyo zezi: ukuthumela izicelo zonxibelelwano kubantu abangenalo ulwalamano oludibeneyo (akukho nxibelelwano ludibeneyo, akukho nxibelelwano lwangaphambili, akukho sizathu sifanelekileyo sokunxibelelana), inqaku lonxibelelwano oluqhelekileyo okanye oluthengiswayo, iprofayili engaphelelanga okanye engakholisiyo ebonakala ingathembekanga, kunye nokufikelela ngaphandle kwendawo yakho yobungcali efanelekileyo ngogonyamelo olukhulu. Isizathu esisisiseko phantse kuzo zonke iimeko kukubaluleka - okanye ukungabikho kwako. Abantu abanokukuqonda kwaye abangaboni sizathu sonxibelelwano banokuxela oko.
Ewe. Ukuthumela inani elikhulu lezicelo kwifestile emfutshane - nokuba isimbuku sikwimali yakho yeveki - kuqalisa ukufunyaniswa kwe-spam yokuziphatha ye-LinkedIn. Ukuthumela izicelo ezili-100 kwimizuzu engama-30 kubonakala ngathi ngumsebenzi we-bot nokuba ukwenziwa kwezinto ngokuzenzekelayo kuyabandakanyeka na. I-LinkedIn ijonga iipatheni, hayi nje kuphela. Ukusasaza izicelo ezili-15-25 ngosuku kwiiyure zokusebenza kunye nexesha eliguquguqukayo yindlela ethintela ukufunyaniswa.
Zilungiselele kakuhle izinto ngaphambi kokuba uthumele isicelo. Zibandakanye nomxholo wabo — uluvo olucingisisiweyo, into efana neposi yakutshanje — ukuze igama lakho liqheleke ngaphambi kokuba isicelo soqhagamshelwano sifike. Gcina i-ICP yakho ijolise ngokuqinileyo ukuze ufikelele kubantu abanesizathu esivakalayo sokunxibelelana nawe. Rhoxisa izicelo ezilindileyo emva kweentsuku ezili-14 ukuthintela ukuqokelelana kwezicelo ezisemva. Gcina iprofayili yakho iphelele kwaye isebenza ukuze ibonakale ithembekile. Kwaye ungaze uthumele izicelo ngobuninzi — zisasaze kwiiyure zokusebenza kulo lonke iveki ngexesha lendalo neliguquguqukayo.
