In 2026, I-LinkedIn ayiseyiyo nje iqonga lonxibelelwano lobuchwephesha — yinjini yobukrelekrele yexesha langempela evelisa i-75–85% yazo zonke ii-leads ze-B2B kwimidiya yoluntu kwaye ibamba iingcali ezingaphezulu kwe-1.3 yeebhiliyoni ezibhalisiweyo. Kodwa njengoko ukufikelela kuncipha, i-algorithm yakhiwa kwakhona ukusuka ekuqaleni, kwaye ukuziphatha kwabathengi kutshintsha kakhulu, Ukuthumela ngaphandle kohlalutyo akusesiso isicwangciso - kukungcakaza.
I-LinkedIn yatshintsha yonke iziseko zayo zokubeka uluhlu lomxholo ngasekupheleni kuka-2024 ngemodeli ye-AI ebizwa ngokuba yi 360Brew, oqeqeshwe ngokukodwa kwidatha ye-LinkedIn. Isiphumo: oko kwakusasazeka akusasasazeki. Umxholo oqhelekileyo uyahlawuliswa. Kwaye imilinganiselo eyayibonisa impumelelo - ukuthandwa, inani labalandeli - idlulelwe yiseti entsha yeempawu uninzi lwamaqela olungakazilandeli okwangoku.
Uhlalutyo lwe-LinkedIn ngoku lubonelela ngokubonakala kwindlela abaphulaphuli abaziphatha ngayo, ubunzulu bokubandakanyeka, ukusebenza kwefomathi yomxholo, kunye nokusebenza kakuhle kokufikelela ebantwini. — ikunika ulwazi lokulungisa imiyalezo yakho, icebo lomxholo, kunye nokufikelela kubathengi ngeendlela ezichaphazela ngqo iziphumo zoshishino.
Nokuba wakha uphawu, uvelisa iinkokheli ezifanelekileyo, uqesha abantu abanetalente ephezulu, okanye ubeka isikhundla sokuba yinkokeli yeengcinga — Ukufunda kakuhle uhlalutyo lwe-LinkedIn ngo-2026 akulula. Kukukwazi ukuncintisana nezinye izinto.
Amashishini awaziyo ukutolika kunye nokusebenza kwidatha ye-LinkedIn iya kuba yiyo ekhokela imarike ngokubonakala, ukubandakanya kunye nokukhula.
Kutheni i-LinkedIn Analytics ibaluleke ngakumbi kunangaphambili ngo-2026
Utshintsho oluthathu lweqonga lwenze ukuba uhlalutyo lwe-LinkedIn lubaluleke kakhulu ngo-2026 kunanoma yimuphi unyaka odlulileyo:
1. I-Algorithm Itshintshe Yonke Into
I-LinkedIn's 360Brew AI ngoku ihlola yonke iposi ye ukufaneleka, ukulungelelaniswa kobuchule, kunye nomgangatho wezimvo endaweni yomthamo wokubandakanyeka ongacwangciswanga. Izithuba ezazifudula zifikelela kubantu abayi-10,000 ngoku zifikelela kwi-3,500 — kodwa ukubandakanyeka ngesithuba ngasinye kunyuke nge-12–39% unyaka nonyaka, kuba abantu abakubonayo bajoliswe kakhulu. Isiphumo sisonke ngesithuba ngasinye sehle ngama-63–66% ukusukela ngo-2023, ngelixa ukubandakanyeka okusemgangathweni kuphezulu. Ngaphandle kohlalutyo, awunakwahlula izithuba ezixhamla kolu tshintsho kwabo bacinezelwayo lulo.
2. Iimpawu Ezintsha Zithathe Indawo Yezindala
I-LinkedIn yaziswa Igcina kwaye ithumela njengemilinganiselo yohlalutyo elandelelweyo ngo-2025. I-Save ibonisa umxholo oxabisekileyo umsebenzisi afuna ukuwuphinda awujonge. I-Send ibonisa umxholo owabelwana ngawo ngasese — uphawu oluphezulu lokuthembana olufumanekayo. Okwangoku, izimvo ngoku zinobunzima obuphindwe kalishumi elinesihlanu kunezithandwayoUkuba usalungiselela iimpendulo, ulungiselela i-metric engalunganga.
3. Ixesha lokuHlala ngoku liSignali yoSasazo oluPhambili
I-algorithm ye-360Brew ibala i- Amanqaku obunzulu ukususela kwixesha lokuhlala, ubunzulu bomsonto wokuphawula, Ugcino, ukwabelana ngabucala, kunye namazinga okugqiba umxholo. Izithuba apho abasebenzisi bachitha imizuzwana engama-31–60 zifikelela kulwabiwo oluphezulu. Izithuba eziskroliwe ngaphantsi kwemizuzwana emi-3 zifumana ulwandiso oluncinci. Awunakubona okanye uphucule ixesha lokuhlala ngaphandle kohlalutyo.
Idatha ngaphandle kwesenzo yingxolo nje. Uhlalutyo lujika ukubonakala kwisicwangciso.
IiMetriki ze-LinkedIn Analytics eziBalulekileyo ngo-2026
Ngaphambi kokuba uphonononge uhlalutyo lwakho, kufuneka wazi ukuba zeziphi iinombolo ezifanele ukuqwalaselwa. Nantsi umfanekiso opheleleyo ka-2026:
Ukusebenza koMxholo
| Metric | 2026 Umlinganiselo | Isizathu sokuba Kubalulekile |
|---|---|---|
| Izinga lokubandakanyeka lilonke (iprofayili yomntu) | Umyinge we-3.85%; 4–6% elungileyo; 6% nangaphezulu egqwesileyo | Isalathisi esiphambili sokuqaqamba komxholo |
| Izinga lokubandakanyeka lilonke (iphepha lenkampani) | 2.1% umndilili | I-algorithm ibeka phambili ukusebenzisana phakathi kwabantu |
| Izinga lokubandakanyeka kwamaxwebhu / i-carousel | 6.60–7.00% (ifomathi ephezulu) | I-360Brew ivuza ixesha lokuhlala lamaphepha amaninzi |
| Izinga lokubandakanyeka emva kombhalo | 2-3% | Ifomathi esezantsi; iyahla xa ithelekiswa namaxwebhu |
| Umlinganiselo wezimvo xa kuthelekiswa nokuthandwayo | Izimvo zinobunzima obuphindwe kalishumi elinesihlanu | Izimvo zibonisa ubunzulu bokubandakanyeka kwi-algorithm |
| Izaphulelo ngeposi nganye | Impembelelo yokufikelela engaphezulu kahlanu kune-like | Isibonakaliso esinamandla somxholo oxabisekileyo nonokubhekiselwa kuwo |
| Izithuba ezineekhonkco zangaphandle | ~60% ukufikelela ngaphantsi kunezithuba ezingenamakhonkco | I-LinkedIn ithintela amakhonkco aphumayo kwimizimba yeposi |
| Ukuzibandakanya kwiyure yokuqala | Okubalulekileyo — yi-5% kuphela yezithuba ezingasebenzi kakuhle eziya kuphinda zisebenze | Uvavanyo lwe-360Brew kunye ne-2–5% yenethiwekhi yakho kuqala |
Ukufikelela kubantu kunye nokuthengisa
| Metric | IBenchmark ekujoliswe kuyo | Oko Kubonisayo |
|---|---|---|
| Umyinge wokwamkelwa koqhagamshelo | 30–45% (ilungile); ngaphantsi kwe-20% = ingxaki | Umgangatho ojolise kwi-ICP kunye nokuthembeka kweprofayili |
| Izinga lokuphendula umyalezo wokuqala | 10–15% (ilungile); 5% = imiyalezo yokulungisa | Ukwenziwa komyalezo ube ngowakho kunye nokubaluleka kwexabiso |
| Ireyithi yempendulo entle | 50%+ yazo zonke iimpendulo ezibonisa umdla | Ulungelelwaniso lwe-ICP kunye nokufaneleka kwesibonelelo |
| Isalathiso soThengiso lweNtlalo (SSI) | 70+ egqwesileyo; 75+ ephezulu 1% | Ubukho be-LinkedIn ngokubanzi kunye nokuthembana kwe-algorithm |
Ukusebenzisa i-LinkedIn Analytics ukuze uhlaziye icebo lakho lomxholo
Ukulandelela idatha linyathelo lokuqala nje — ixabiso lokwenyani lisekuyisebenziseni. Uhlalutyo lwakho lwe-LinkedIn lufanele lube yikhampasi yakho yomxholo, lukhokele oko ukupapashayo, kangaphi, kwaye ngefomathi enjani.
Khangela iipateni zomxholo
Ngaba iintlobo ezithile zezithuba — ezifana nokuqonda kweshishini, izikhokelo zedatha, okanye umxholo wangasemva kweqonga — zihlala ziphumelela ngaphezu kwezinye? Ezi ndlela zibonisa into ehambelana nabaphulaphuli bakho abathile. Ngo-2026, izithuba ezingacocwanga, ezingacocwanga ngasemva kweqonga kunye nezithuba zesakhelo esisebenzayo zisebenza ngcono kakhulu kumxholo wenkampani ophucukileyo kuzo zonke iimboni. Le algorithm ngoku ivuza igunya eliphambili ngaphezu komgangatho wemveliso.
Thelekisa iiFomati — ngeDatha ka-2026 engqondweni
Izithuba zamaxwebhu emveli (iiPDF / ii-carousels) ngoku ziphakathi Ukubandakanyeka okungu-6.60–7.00% — eyona iphezulu kunayo nayiphi na ifomathi, inyuke nge-14% ngonyaka. Izithuba zemibhalo eqhelekileyo ziphakathi kwe-2–3%. Ukubukwa kwevidiyo kukhule ngama-36% unyaka nonyaka kodwa kuqhutywa linani elincinci lamaphepha amakhulu; umdali oqhelekileyo ubone ukwehla kwama-36% kwimiboniso yevidiyo njengoko iLinkedIn isaqhubeka nokuba yincwadi yokuqala kuyilo lwayo.
Uthumela imifanekiso okanye ividiyo enekhonkco langaphandle emzimbeni? Lindela ukufikelela okungaphantsi ngama-60%. Hambisa zonke iikhonkco zangaphandle ziye kwingxelo yakho yokuqala — okanye okungcono nangakumbi, zikhuphe ngokupheleleyo kwizithuba ze-organic kwaye uqhube ithrafikhi ngokusebenzisa ii-DM kunye nolandelelwano endaweni yoko.
Chonga izihloko ezisebenza kakuhle ngedatha yakho yokugcina izinto
Uhlaziyo lweempawu zeLinkedIn luka-2025 longeze iiSaves kunye neeSends njengeemetrikhi zohlalutyo ezinokulandeleleka. Hlela izithuba zakho ngokweeSaves kwiintsuku ezingama-30 ezidlulileyo. Chonga izithuba zakho eziphambili ezi-2-3 kuloo metrikhi. Zifana ngantoni — isihloko, ifomathi, ubude, ikhonkco? I-Save ixabisa ukufikelela kwi-algorithmic kahlanu ngaphezu kwe-like, kwaye ikuxelela ngokuqinisekileyo ukuba loluphi umxholo abaphulaphuli bakho abawubona ufanelekile ukuwugcina.
Vavanya Amaxesha Afanelekileyo Okuthumela Iposi
Idatha yokubandakanyeka kuka-2026 iqinisekisa ukuba ezi festile zilandelayo zivelisa ukusebenza okuphezulu:
- Iintsuku ezilungileyo: NgoLwesibini ukuya ngoLwesine — ukubandakanyeka okuphezulu ngama-65% kuneempelaveki
- Amaxesha angcono: 7–9 AM, 12–1 PM, kunye 5–6 PM kwixesha lexesha labaphulaphuli bakho
- I-B2B ethile: NgoLwesibini ukuya ngoLwesithathu, 8–10 AM EST ubona ukubandakanyeka okuphezulu kwabaphulaphuli abaziingcali
- Imizuzu yokuqala engama-60 ibalulekile — kulapho i-360Brew igqiba khona ukuba iyakwandisa na ukusasazwa
Phendula yonke ingxelo kwiiyure ezimbini zokuqala zokupapasha. Izithuba apho abadali babandakanyeka khona kwingxelo zabo ziyafezekisa Ukubandakanyeka okuphezulu ngama-30% kubomi babo bonke.
Vavanya, Funda, Lungisa
Ukuthumela nokuhamba yeyona mpazamo ixhaphakileyo yohlalutyo. I-algorithm iyaqaphela ukuba awuzibandakanyi izimvo zakho. Zama utshintsho oluncinci - ii-hook ezahlukeneyo, iifomathi ezahlukeneyo ze-CTA, ubude obahlukeneyo beposi - kwaye ulandelele nganye ngokuchasene nesantya sakho sokuzibandakanya esisisiseko. Iposi epheliswe ngumbuzo ivelisa izimvo ezingaphezulu ngama-40-60% kuneposi epheliswe ngumbiko. Nokuba uphuculo lwe-1% ekubandakanyekeni luyanda kakhulu kwiinyanga zokuthumela rhoqo.
Umxholo ngaphandle kweqhinga yingxolo. Uhlalutyo lukunceda ukuba upapashe ngenjongo.
Sebenzisa le ndlela yokunika ingxelo:
- Lungisa ishedyuli yakho yokuthumela iposi ngokusekelwe kwidatha yomsebenzi wabaphulaphuli bakho — hayi ingcebiso eqhelekileyo
- Gxila kwizithuba zamaxwebhu kunye nee-carousels apho idatha ingaqondakaliyo
- Phindaphinda izihloko ezivelisa uninzi lwezogcino kunye nezimvo
- Susa iifomathi zabantu abangabandakanyeki kakhulu kwaye utshintshe izihloko ezingasebenzi kakuhle
Ii-Analytics azikho ukuze zikugwebe — zikho ukuze zikukhokele.
I-Social Selling Index (SSI): Isixhobo se-LinkedIn soHlalutyo esingasetyenziswa kakhulu
Uninzi lwabasebenzisi be-LinkedIn bajonga uhlalutyo lwabo lweposi baze bangayinaki indlela enye echaza ngokuthe ngqo impumelelo yabo yokufikelela ebantwini nakwimixholo yabo: le Isalathiso soThengiso lweNtlalo (SSI).
Amanqaku akho e-SSI (0–100, simahla apha linkedin.com/sales/ssi) ilinganisa iintsika ezine zomsebenzi wokuthengisa ngentlalo:
- Ukuseka uphawu lobuchwephesha (0–25 amanqaku): Ukuphuculwa kweprofayili, umxholo ohambelanayo, igunya eliphambili
- Ukufumana abantu abalungileyo (amanqaku angama-0–25): Umgangatho wokujolisa, ukusetyenziswa kokukhangela kunye nezihluzi, umgangatho we-lead
- Ukuzibandakanya neengcamango (0–25 amanqaku): Umgangatho emva kokubandakanyeka, ubunzulu bezimvo, ukuqaliswa kwengxoxo
- Ukwakha ubudlelwane (amanqaku angama-0–25): Izinga lokwamkelwa koqhagamshelo, ukulandelela emva koqhagamshelo, ukubandakanyeka kwamacala amabini
Imilinganiselo yowama-2026:
- Ngaphantsi kwe-40: Umsebenzi ongahambelaniyo, iprofayili engaphelelanga, akukho cebo licacileyo
- 40-60: Iyasebenza kodwa ayijoliswanga — umxholo othile, unxibelelwano oluthile, akukho cebo licacileyo
- 60-75: Ukuzinza nokuceba — intsika enye ebuthathaka itsala isimbuku sexabiso
- I-75 +: I-1% ephezulu yoshishino lwakho — i-algorithm ixhasa ngokukhutheleyo ukusasazwa komxholo wakho
Idatha evela kwiMartal Group iyaqinisekisa: Abathengisi abane-SSI ephezulu badala amathuba angama-45% ngaphezulu kwaye banamathuba angama-51% ngaphezulu okufumana isabelo. I-SSI yakho ikwachaphazela ngokuthe ngqo amandla esicelo sakho soqhagamshelo lweveki nganye - ii-akhawunti ezine-SSI ezingaphezulu kwama-65 kunye namazinga okwamkelwa angaphezu kwama-40% zinokuthumela ngokukhuselekileyo izicelo ezifikelela kuma-200 ngeveki, ngelixa ii-akhawunti ezithintelweyo zifikelela kuma-50.
I-SSI pillar yakho ephantsi ikuxelela kanye into omawuyilungise ngokulandelayo. Yisebenzise njengesixhobo sokuxilonga, hayi njenge-vanity metric.
Ngaba usebenzisa iiphulo zokufikelela kwi-LinkedIn kunye nomxholo wakho? I-Konnector.ai ijonga i-SSI yakho kunye nezinga lokwamkelwa ngexesha langempela, ilungisa ivolumu yakho yokufikelela kwi-intanethi ngaphambi kokuba i-algorithm ye-LinkedIn isebenze. Bhukisha idemo yasimahla ukuze ubone indlela esebenza ngayo kwiqela lakho.
Kufuneka uphonononge kangaphi i-LinkedIn Analytics?
ngeveki
Hlola ukusebenza kweposi, izinga lokubandakanyeka, ugcino, ukubukwa kweprofayili, kunye nentshukumo ye-SSI ukugcina uluvo lwakho ngexesha langempela malunga nokuba yintoni esebenzayo. Ngo-2026, iveki yokuqala yobomi besithuba imisela uninzi lokufikelela kwaso ngokupheleleyo. Uphononongo lweveki nganye lukuvumela ukuba uchonge abasebenzi abaphezulu ngoko nangoko (kwaye udibane nabo ngogonyamelo ngakumbi), ubambe abantu abangaphumeleliyo ngaphambi kokuba banciphise ukuma kwe-algorithmic yeakhawunti yakho, kwaye uphendule kutshintsho kumdla wabaphulaphuli njengoko lusenzeka. Kwakhona jonga: ngaba izicelo zakho zonxibelelwano zamkelwe ngaphezulu kwe-30%? Ukuba akunjalo, yilungise ngaphambi kokuba unyuse ivolumu.
ngenyanga
Landelela ukukhula kwabalandeli, utshintsho lwabantu ababukeleyo, ukusebenza komxholo, kunye nefuthe lephulo kwinqanaba elibanzi. Jonga ukuba zeziphi izihloko zomxholo eziye zakhokelela kakhulu kwiSave and Comments — ezi zezona zihloko zakho zinegunya eliphezulu. Hlola uluhlu lwabaphulaphuli bakho (izikhundla zemisebenzi, amashishini, amanqanaba obudala) ukuqinisekisa ukuba utsala i-ICP yakho endaweni yabaphulaphuli ngokubanzi. Ukuba ukukhula kwabalandeli bakho kunamandla kodwa ukuguqulwa kwabalandeli bakho kubuthathaka, umxholo wakho ubanzi kakhulu — uphononongo lwenyanga lubonisa le ndlela ngaphambi kokuba ichithe iikota zomzamo.
Quarterly
Hlola kwakhona imixholo yakho yomxholo, icebo lokufomatha, kunye nokuhambelana nee-KPI zeshishini. Buyela umva ukuze uvavanye ukuba ingaba icebo lakho le-LinkedIn litshintsha inaliti kwiziphumo ezithile - ulwazi ngebhrendi, indlela efanelekileyo yokufikelela, ukufikelela ekuqeshweni, okanye isikhundla sobunkokeli bokucinga. Chonga ukuba zeziphi iifomathi zomxholo ezithandwa kakhulu kubaphulaphuli bakho abathile. Rhoxisa nantoni na engasebenzi kakuhle rhoqo. Beka imilinganiselo ehlaziyiweyo ngokusekelwe kwindlela yeakhawunti yakho, hayi nje kuphela i-avareji yeqonga. Kwaye uhlole amanqaku akho e-SSI ngokuchasene nesiseko sekota edlulileyo - yeyiphi i-pillar eshukume kakhulu, kwaye yeyiphi efuna ingqalelo kakhulu?
Ukungaguquguquki kwakha amandla, kodwa ukucamngca kuqinisekisa ukuba usiya kwicala elifanelekileyo.
Iindlela ezilungileyo ze-LinkedIn Analytics zika-2026
Ukugcina nokuthumela ithrekhi — Akupheleli nje ekuthandeni
Uhlaziyo lwe-LinkedIn lohlalutyo luka-2025–2026 longeze i-Saves kunye ne-Sends njengee-metrics ezifikelelekayo. Hlela izithuba zakho ngokwe-Saves kwiintsuku ezingama-30 ezidlulileyo. Olu luphawu lwakho oluthembekileyo lomxholo oxabisekileyo - izithuba ezifanele ukuphinda zisetyenziswe, zandiswe zibe ziincwadana zeendaba, okanye ziguqulwe zibe zizithuba zamaxwebhu e-LinkedIn. I-Save ibonisa ukuba abaphulaphuli bakho bacinga ukuba umxholo ufanele ukubuyela kuwo. I-Send ibonisa ukuba bayithembile ngokwaneleyo ukuba babelane ngayo ngasese nomnye umntu. Zombini ziimpawu ezinamandla kakhulu kune-like okanye impendulo.
Sebenzisa ii-UTM Links kuzo zonke iiLinks zangaphandle ozibelana ngazo
Iiparamitha ze-UTM ikuvumela ukuba ulandelele ngqo ukuba ingakanani ithrafikhi yomsebenzi wakho we-LinkedIn ekhokelela kwiwebhusayithi yakho, kumaphepha okufikela, okanye kwiimagnethi ezikhokelayo. Ngaphandle kokuphawula i-UTM, ithrafikhi ye-LinkedIn ibonakala kwiGoogle Analytics njenge-"Direct" - engabonakaliyo kwaye engabandakanyi. Yongeza iithegi ze-UTM kuyo yonke ikhonkco yangaphandle owabelana ngayo (kwizimvo, kwii-DM, okanye kwicandelo lakho eliPhambili), ngoko endaweni yokuqikelela apho ukucofa kwakho kuvela khona, ufumana idatha yomthombo kunye nephulo. Oku akunakuxoxiswana ngako nakweyiphi na iqela elifaka umbhobho kwi-LinkedIn.
Thumela ngaphandle kwaye wakhe i-Tracker yakho
Ideshibhodi yemvelaphi yeLinkedIn yindawo yokuqala, hayi inkqubo epheleleyo. Thumela idatha yakho yohlalutyo njenge-CSV kwaye wakhe i-tracker kwi-Google Sheets, kwi-Looker Studio, okanye kwi-CRM yakho. Thelekisa iziphumo zeveki neveki, inyanga nenyanga, kunye neziphumo zohlobo lwe-post-type-to-post-type. Ideshibhodi yeqonga ayikubonisi imigca yethrendi, uthelekiso lwefomathi, okanye unxibelelwano phakathi kwentshukumo ye-SSI kunye nokusebenza kokufikelela ebantwini. I-tracker yakho iyakubonisa - kwaye iyanda kwixabiso veki nganye xa uyisebenzisa rhoqo.
Phawula kwaye uhlele iiPosi zakho ngokweeNdidi
Inkqubo yokumakisha yangaphakathi — nokuba yikholamu yespredishithi elula — ikuvumela ukuba uhlele izithuba ngokwemixholo (ubunkokeli beengcinga, ukuqonda imveliso, uphando lwetyala, ibali leqela, iposi yedatha) kwaye ulandelele ukuba zeziphi iibhakethi zomxholo ezisebenza kakuhle kuzo zonke iikota. Ekuhambeni kwexesha, oku akubonisi nje kuphela ukuba loluphi uhlobo lwefomathi olusebenzayo kodwa yintoni Sihloko imisebenzi — indibaniselwano yefomathi kunye nomxholo ohlala ufumana iiSave kunye neeNgxelo eziphezulu kubaphulaphuli bakho abathile.
Jonga iiProxies zakho zeDwell Time
I-LinkedIn ayibonisi ixesha lokuhlala njenge-metric ethe ngqo kwideshibhodi yendalo - kodwa ungayiqikelela. Izithuba ezinesiginali yobunzulu bomsonto wokuphawula okuphezulu ixesha elide lokuhlala ixesha elide, kuba abantu bafunda ngokwaneleyo ukuphendula ngendlela ebonakalayo. Bhala phantsi izithuba ezinezinga eliphezulu lokugqiba (ezinokulandelelwa ngeBali okanye izixhobo zomntu wesithathu) zibonisa ukuba abantu baskrola i-carousel epheleleyo. Yakha izithuba zakho ngokukodwa ukuze wongeze ixesha: sebenzisa amaxwebhu anezilayidi ezininzi, buza umbuzo ofuna abafundi bacinge, kwaye wakhe izithuba ezivuza ukugqiba ngembuyekezo ekugqibeleni.
Thelekisa iiFomethi Ngokungqongqo — kwaye Ulungele Ukumangaliswa
Musa ukucinga ukuba abaphulaphuli bakho baziphatha njengomndilili weqonga. Yenza uvavanyo lwakho lwefomathi kangangeentsuku ezingama-30-60: izithuba ezintathu zamaxwebhu, izithuba ezintathu zesicatshulwa, izithuba ezintathu zomfanekiso omnye, nganye ikwizihloko ezifanayo. Landelela izinga lokubandakanyeka, iiSave, amagqabaza, kunye nembono yeprofayili eyenziwe ngeposi nganye. Umndilili weqonga uthi amaxwebhu ayaphumelela - kodwa abaphulaphuli bakho abathile, ishishini, kunye nomxube wezihloko banokubonisa iziphumo ezahlukeneyo. Yenza ngokwedatha yakho, hayi ngokweengcebiso eziqhelekileyo.
Imilinganiselo ikunika ulwalathiso — iindlela ezilungileyo zokuziqhelanisa zikunika izixhobo zokwenza ngokweemfuno zakho.
I-LinkedIn Analytics: Iimpawu zokulinganisa zika-2026 ngokujonga nje
| Metric | Ngaphantsi kwe-avareji | umndilili | Kulungile | Zintle |
|---|---|---|---|---|
| Izinga lokuzibandakanya kwiprofayili yomntu | Ngezantsi i-2% | 3.85% | 4-6% | I-6% + |
| Izinga lokubandakanyeka kwephepha lenkampani | Ngezantsi i-1% | 2.1% | 2.5-4% | I-4% + |
| Izinga lokubandakanyeka emva koxwebhu | Ngezantsi i-4% | 6.60-7.00% | 8% | I-10% + |
| Amanqaku eSSI | Ngezantsi kwe40 | 40-60 | 60-75 | 75 + |
| Umyinge wokwamkelwa koqhagamshelo | Ngezantsi i-20% | 20-30% | 30-45% | I-45% + |
| Izinga lokuphendula umyalezo | Ngezantsi i-5% | 5-9% | 9-15% | I-15% + |
| Imbono yeprofayili ukuya kwinqanaba loqhagamshelo | Ngezantsi i-5% | 5-10% | 10-20% | I-20% + |
Iingcinga Final
Uhlalutyo lwe-LinkedIn ngo-2026 alusesisixhobo nje sabaphathi beendaba zoluntu abajonga ii-post likes ekupheleni kweveki. inkqubo yobukrelekrele beqhinga kubathengisi, abasunguli, kunye namaqela okuthengisa - into ekuxelela ukuba loluphi umxholo ofumana ukuthenjwa kwe-algorithmic, loluphi ukufikelela kwabantu oluguqulwa lube yi-pipeline, zeziphi izihloko abaphulaphuli bakho abazibeka uphawu, kunye nokuba loluphi udidi oluphambili lobukho bakho be-LinkedIn olufuna ingqalelo.
Eli qonga litshintshe kakhulu kwiinyanga ezili-18 ezidlulileyo kunakwiminyaka emihlanu edlulileyo. I-algorithm ye-360Brew, i-Volume Tax on outreach, ukunyuka kwe-Saves njengophawu oluphambili, ukucinywa kwamakhonkco angaphandle, ukwehla kwe-likes njenge-metric enentsingiselo - ezi ayizizo uhlaziyo oluncinci. Ziinguqu ezisisiseko ezifuna indlela ehlaziyiweyo yokulinganisa.
Amashishini aphumelele kwiLinkedIn ngo-2026 asingowo athumela rhoqo okanye aqhagamshelana ngamandla. Ngawo lawo abhala ingxelo yawo yohlalutyo engqongqo ngokwaneleyo ukubaxelela - veki nganye, nyanga nganye, nyanga nganye - ukuba yintoni kanye kanye esebenzayo, yintoni engasebenziyo, kunye nento ekufuneka yenziwe emva koko.
Mamela idatha yakho. Sele iyazi into efunwa ngabaphulaphuli bakho.
Nokuba ujonge ukufikelela, udumo, okanye ingeniso — imilinganiselo yakho ibambe imephu yendlela. Bhalisela kwiKonnector.ai simahla ukuqala ukulandelela uhlalutyo lwakho lokufikelela kwi-LinkedIn ngexesha langempela kunye nokusebenza komxholo wakho - ukuze icebo lakho lomxholo kunye necebo lakho lokuhambisa izinto ekugqibeleni zithethe omnye komnye.
📅 Bhukisha iDemo yasimahla → Jonga indlela ideshibhodi yohlalutyo yeKonnector.ai edibanisa ngayo imiqondiso yakho yomxholo weLinkedIn nokusebenza kwakho kokufikelela kwabanye ngombono omnye.
Ukufunda okuNxulumeneyo okuvela kwiKonnector.ai
- Isebenza njani i-LinkedIn Outreach ngo-2026? (Isikhokelo seqhinga leNyathelo ngeNyathelo)
- Ixesha Elilungileyo Lokuhlela Imiyalezo Yokufikelela Ku-LinkedIn (Idatha ka-2026)
- I-LinkedIn Automation ngo-2026: Izixhobo eziKhuselekileyo, iMida kunye namaqhinga eengcali
- Indlela yemihla ngemihla ye-LinkedIn yabasunguli abasebenzisa i-Konnector AI
11x Ukufikelela kwiLinkedIn kunye
Ukuzenzekela kunye neGen AI
Bopha amandla e-LinkedIn Automation kunye neGen AI ukukhulisa ukufikelela kwakho kunanini na ngaphambili. Bandakanya amawaka esikhokelo ngeveki kunye nezimvo eziqhutywa yi-AI kunye namaphulo ekujoliswe kuwo-zonke zivela kwiqonga elinye le-lead-gen powerhouse.
Imibuzo ebuzwa qho
Amanqanaba amathathu: veki nganye (ukusebenza emva kokuthumela umyalezo, izinga lokubandakanyeka, Ugcino, ukubukwa kweprofayili, intshukumo ye-SSI), nyanga zonke (ukukhula kwabalandeli, idatha yabantu abakuluhlu, uhlalutyo lomxholo, impembelelo yephulo lokufikelela), kunye nekota nganye (ulungelelwaniso lwe-KPI, isicwangciso sefomathi, ukuseta kwakhona ibhentshi, ukuxilongwa kwepillar ye-SSI). Ngaba izimvo zibaluleke kakhulu kunokuthandwa kwi-LinkedIn ngo-2026? Ewe - kubaluleke kakhulu. I-algorithm ye-360Brew ye-LinkedIn inika izimvo ubunzima be-algorithmic obuphindwe kayi-15 kunezo zithandwayo. Ingxelo enye ecingisisiweyo ivelisa isignali yokusasazwa engaphezulu kuneempendulo ezili-15. Yingakho izithuba eziphela ngombuzo othile zihlala ziphumelela kakhulu kwezo ziphela ngengxelo - kwaye kutheni ukuphendula yonke ingxelo kwiiyure ezimbini zokuqala zokuthumela kwandisa ukubandakanyeka kwesithuba ubomi bonke malunga nama-30%. Ndingayilandela njani i-LinkedIn analytics yokufikelela, kungekhona umxholo kuphela? Sebenzisa uhlalutyo lwendalo lwe-LinkedIn ukuze ufumane ukusebenza komxholo, kwaye ulandelele iimetrikhi zokufikelela ebantwini ngesandla okanye nge-CRM yakho: izinga lokwamkelwa konxibelelwano (ujoliso lwe-30–45%), izinga lokuphendula umyalezo wokuqala (ujoliso lwe-10–15%), izinga lokuphendula elihle (ujoliso lwe-50%+ yeempendulo ezibonisa umdla), kunye neentlanganiso ezibhukishwe njengepesenti yabo bonke abantu oqhagamshelana nabo. Iintsika zamanqaku akho e-SSI "Ukufumana abantu abafanelekileyo" kunye "nokwakha ubudlelwane" zezona mpawu zoluntu ezinxulunyaniswa ngokuthe ngqo nokusebenza kokufikelela ebantwini.
Izinga elihle lokubandakanyeka kwe-LinkedIn ngo-2026 yi-4–6% kwiiprofayili zomntu ngamnye. Umndilili weqonga yi-3.85% kwiiprofayili zomntu ngamnye kunye ne-2.1% kwiiphepha zenkampani. Amanani angaphezu kwe-6% alungile kakhulu. Izithuba zamaxwebhu kunye nee-carousel zihlala zikhokela, umyinge we-6.60–7.00% yokubandakanyeka - eyona iphezulu kunayo nayiphi na ifomathi ye-LinkedIn, inyuke nge-14% ngonyaka.
Izithuba zamaxwebhu emveli (ii-PDF carousels) zikhokela kuzo zonke iifomathi zomxholo we-LinkedIn ngo-2026 ngesantya sokubandakanyeka esiphakathi kwe-6.60–7.00%, sinyuke nge-14% ngonyaka. Izithuba zombhalo eziqhelekileyo ziphakathi kwe-2–3%. Amakhonkco angaphandle abekwe kwimizimba yeposi afumana ukufikelela okungaphantsi ngama-60% kunezithuba ezingenazo - soloko ubeka amakhonkco kwingxelo yakho yokuqala, hayi kwiposi ngokwayo.
Ngowama-2026, iimetrikhi zeLinkedIn ezinesiginali ephezulu zezi: Ugcino (ukufikelela kwi-algorithmic okuphindwe kahlanu kune-like), Amagqabaza (ubunzima obuphindwe kalishumi elinesihlanu kune-like kwi-ranking ye-360Brew), ixesha le-Dwell (izithuba ezine-31–60 seconds zokuhlala zifumana usasazo oluphezulu), amanqaku e-SSI (aqikelela iziphumo zokuthengisa kunye nomthamo wokuthumela), kunye nokufikelela: izinga lokwamkelwa konxibelelwano kunye nezinga lokuphendula.
I-LinkedIn Social Selling Index (SSI) ngamanqaku kwi-100 alinganisa ukusebenza kwakho kwiinkalo ezine: uphawu lobuchwephesha, ukufumana abantu abafanelekileyo, ukuzibandakanya nolwazi, kunye nokwakha ubudlelwane. Amanqaku angaphezu kwama-70 abalaseleyo. Jonga eyakho simahla ku-linkedin.com/sales/ssi — akukho Sales Navigator ifunekayo. Abathengisi abanamanqaku aphezulu e-SSI badala amathuba angama-45% kwaye banamathuba angama-51% okufumana isabelo.
