Ziziphi iimpembelelo kwi-LinkedIn kunye nendlela yokuyilandela

Ixesha lokuFunda: 5 imizuzu

Kwihlabathi elikhawulezayo le-LinkedIn yenethiwekhi kunye nokuthengiswa kwezentlalo, akwanelanga ukuthumela umxholo-kufuneka azi isebenza njani. Kulapho Imibono ye-LinkedIn onokuzisebenzisa.

Kodwa yintoni kanye kanye imbonakalo kwi-LinkedIn? Ziyichaphazela njani impumelelo yakho ye-LinkedIn? Kwaye okona kubaluleke kakhulu, ungazilandela njani ukuze uqhubeke uphucula?
Kule bhlog, sizakuyaphula yonke ngendlela elula, enokusetyenzwa-kunye nokukubonisa indlela iKonekitha angayenza ngayo LinkedIn analytics nangakumbi.

Ziziphi iimpawu kwi-LinkedIn?

Kwinqanaba layo, i yokuprinta kwiLinkedIn yenzeka ngalo lonke ixesha iposti yakho ibonakala kwiscreen somntu.

Cinga ngemibono njenge iindawo zokubonakala:

• Ukuba umntu we-1 upheqa ngaphaya kweposti yakho = i-1 impression.
• Ukuba umntu ofanayo uyayibona kabini = i-2 impressions.

Kubalulekile ukukhumbula: Imibono ayifani nothethathethwano. Umbono ulandelela ngokulula i ukujonga, hayi izenzo ezifana nokucofa, ukuthanda, okanye ukuphawula.

Imibono ephezulu ithetha ukuba amehlo angaphezulu kumxholo wakho. Linyathelo lokuqala ekubonakaleni kohlobo, ubunkokeli bengcinga, kunye nempumelelo yothungelwano.

Kutheni i-LinkedIn Impressions ibalulekile

Usenokuzibuza: Kutheni le nto kufuneka ndikhathalele imbonakalo ukuba ayilinganisi uthethathethwano?

Nasi isizathu sokuba imbonakalo ibalulekile:

• Ulwaziso lwebrand: Abantu abanakubandakanyeka ukuba abakuboni kuqala. Imibono inceda ukwakha ukuqhelana ne-subconscious.
• Uvavanyo lomxholo: Ukulandelela okubonakalayo kubonisa ukuba loluphi uhlobo lomxholo ibamba ingqalelo, kukunceda usulungekise isicwangciso sakho.
• Imiqondiso ye-algorithm: I-algorithm ye-LinkedIn ithanda umxholo ofumana imbonakalo, enokuthi ikhephu lifikeleleke ngokubanzi.
• Ubukho obuphezulu bengqondo: Ukubonakala rhoqo kwisondlo kwakha ukuthembana, nokuba abasebenzisi abazibandakanyi ngokukhawuleza.

Kufuphi, ukulandelela okubonakalayo sisiseko yokuphucula eyakho Ukusebenza kweposi ye-LinkedIn.

Ungakulandela njani umkhondo kwi-LinkedIn (Ngesandla)

Iindaba ezimnandi: I-LinkedIn yenza ukuba umkhondo wesiseko ube lula, ngokuthe ngqo kwizithuba zakho.

Nantsi indlela onokuzifumana ngayo:

1. Iprofayili ye-LinkedIn > iCandelo loMsebenzi

• Yiya kwiprofayile yakho.
• Skrolela ezantsi kwindawo ethi "Umsebenzi".
• Cofa "IiPosts."

Apha, uya kubona i inani lemibono iboniswe phantsi kweposi nganye.

2. Thumela ulwazi

Xa ucofa kuyo nayiphi na iposti, ufumana ukujonga okunzulu:

• Ukubalwa kwemibono (kukangaphi iposi yakho ibonakala).
• uthethathethwano iimetrics (ukuthanda, izimvo, izabelo).
• Amanani abemi bombukeli (iinkampani, izihloko zemisebenzi, iindawo zabo babone isithuba sakho).

Isiluleko sepro:
Ukuba uthumele kwiphepha lenkampani ye-LinkedIn, uya kuba nokufikelela Uhlalutyo lwePhepha leNkampani, equka nedatha yembonakalo etyebileyo.

Unyino lweManuwali LinkedIn Impression Tracking

Ngelixa ukulandela umkhondo we-LinkedIn kuluncedo, kunomda:

• Akukho dashbhodi esembindini yokubeka iliso ngokulula izithuba ezininzi ngexesha elinye.
• Akukho ndlela yokubonisa indlela yakho Ukusebenza kweposi ye-LinkedIn iyaguquka ngokuhamba kwexesha. (Iyafumaneka kwiiakhawunti zeNkampani).
• Akukho mibono ezenzekelayo evuliweyo ngoba izithuba ezithile zifumana imbonakalo engakumbi.

Iingcebiso ezi-5 zokwandisa i-LinkedIn Impressions yakho

Ngoku ukuba ulandela eyakho Imibono ye-LinkedIn ngokusebenzayo, inyathelo elilandelayo kukufunda ukuba ungaqhubeki njani ukuzikhulisa. Imibono ayizenzekelanga-zilandela iipateni ezisekwe kumgangatho womxholo wakho, ukungaguquguquki, ixesha, kunye nesimbo sothethathethwano.

Nazi iindlela ezintlanu eziqinisekisiweyo, ezicwangcisiweyo zokuphucula indlela yakho Ukusebenza kweposi ye-LinkedIn kwaye ufumane amehlo amaninzi kumxholo wakho.

1. Thumela ngokungaguqukiyo

I-algorithm ye-LinkedIn ithanda abaxhasi abaqhelekileyo. Ukuba uyanyamalala iiveki kwaye emva koko uthumele ngokungacwangciswanga, ukubonakala kwakho kuya kuphazamiseka.

Eyona ndlela ilungileyo: Injongo yokuposa 2-4 amaxesha ngeveki. Awudingi ukwenza umxholo wentsholongwane ngalo lonke ixesha-jonga ixabiso kunye nokuhambelana.

Izimvo zomxholo onokuthi uzijikelezise:

• Iimbono zeshishini okanye iintsingiselo
• Amabali obuqu anezinto ezithathwayo zobuchwephesha
• Imibuzo okanye iipoli zokukhuthaza ingxoxo
• Izithuba zoxwebhu okanye izikhokelo
• Umxholo uhlaziywe kwiiwebinars, iiblogi, okanye iincwadi zeendaba

Isiluleko sepro: Cwangcisa umxholo wakho usebenzisa izixhobo ezinje ngeKonnector, ukuze ungaze uphoswe yindawo yokubeka—kwanangeeveki ezixakekileyo.

Funda ngakumbi—-> Ukufikelela kwi-LinkedIn kwiSikali: Uzenza njani ngaphandle kokuphulukana nokuzibandakanya?

2. Gxininisa kwiZiboniso

Umxholo obonakalayo ugqame ngakumbi kwiifidi ze-LinkedIn ezixineneyo. Ngokutsho kwedatha yangaphakathi ye-LinkedIn, izithuba ezinemifanekiso zifumana ukuya kuthi ga kwi-98% yezimvo ezingaphezulu, kunye neevidiyo zifumana 5x ukuzibandakanya ngaphezulu.

Iindidi zemiboniso oza kuzanywa:

Iphupha elikhawulezayo: Ukuba ufutshane ngexesha, phinda wenze injongo yesilayidi ukusuka kwimiboniso okanye usebenzise izixhobo zoyilo zasimahla njengeCanva ukuguqula amanqaku aphambili abe yimbonakalo ekhangayo.

3. Nxibelelana nabanye Phambi Nasemva Kokuposa

I-LinkedIn ayisiyondlela-nye yokupapasha iqonga-yincoko eneendlela ezimbini. I-algorithm inika ingqwalasela kwindlela osebenza ngayo kuyo yonke inethiwekhi, hayi ukuba uthumela kangaphi.

Nantsi into onokuyenza ukuze uqhube iimbono:

• Sebenzisa Imizuzu ye-10-15 ngaphambi nasemva kokuba iposi yakho iphile usebenzisana nabanye
• Shiya izimvo ezicingisisiweyo kwizithuba ezihamba phambili kwi-niche yakho
• Phendula kwizimvo kwizithuba zakho ngokukhawuleza ukugcina uthethathethwano luqhubeka
• Thepha abantu abafanelekileyo okanye iimpawu kumxholo wakho (kuphela xa kufanelekile ngokwenene)

Le loop yokuzibandakanya inceda iprofayile yakho ukuba ihlale ibonakala, iphucula ukufikelela komxholo wakho, kwaye yakha ubudlelwane obuhlala buguquka kamva bubakhokele okanye buthunyelwe.

4. Sebenzisa iiHashtag ezilungileyo

Ii-Hashtag azikho nje zokuhombisa-zinceda ukwahlula umxholo wakho kwaye ziwenze ufunyanwe ngaphaya kwenethiwekhi yakho ekhoyo.

Nantsi indlela yokuzisebenzisa ngempumelelo:

• Ncamathela kwi 3–5 iihashtag ezifanelekileyo. Uninzi kakhulu lunokunciphisa ukufikelela kwakho.
• Sebenzisa umxube obanzi (umzekelo, #LinkedInTips) kunye ne-niche (umz., #B2BSalesContent) iithegi.
• Ukuphanda ukusebenza kwe-hashtag usebenzisa ibha yokukhangela ye-LinkedIn-jonga ukuba bangaphi abantu abalandela i-hashtag nganye.

ibhonasi: Yenza i-hashtag enegama (umzekelo, #BuiltWithKonnector) ukwenza iqela izithuba zakho kunye nokwakha ukuqondwa ngokuhamba kwexesha.

5. Linge ngeefomathi

Ukuba uqhubeka usebenzisa uhlobo olunye lomxholo-uthi, iiposti ezibhaliweyo-abaphulaphuli bakho banokuphuma. I-LinkedIn ibonelela ngeefomathi ezininzi zomxholo, kwaye ukuxubana kugcina ukutya kwakho kusitsha kwaye kubandakanyeka.

Ukujikeleza phakathi kwezi kunezi nzuzo zilandelayo: 

• Uhlaziyo lwesimo: Iingcinga ezimfutshane, ezihlabayo okanye iingcinga (ezinkulu ukuze zibonakale ngokukhawuleza)
• Carousel PDFs: Sebenzisa okubonwayo ukubalisa ibali lenyathelo nenyathelo okanye uchaze iikhonsepthi
• Amanqaku e-LinkedIn: Umxholo omude obonisa igunya (kwaye ufakwe kuGoogle)
• Iipholi: Yenza unxibelelwano olukhawulezileyo kunye nabaqalisi bencoko
• Uhlaziyo lwevidiyo: Yabelana ngeemfundiso, ngasemva-kwezigcawu, okanye amagqabantshintshi

Ukumaka abantu abafanelekileyo okanye iinkampani (ngaphandle kogaxekile!) Unokwandisa ukufikelela kwakho.

Ukugqibela kokucinga

Ukukhulisa umbono wakho we-LinkedIn akukhona nje "ngokuthumela ngakumbi" -kumalunga ukuthumela ngobukrelekrele. Ngokudibanisa ukuhambelana nokwahluka, ukubandakanyeka kunye nohlalutyo, kunye nokubonwayo kunye ne-substance, unokwandisa kakhulu ukufikelela kwakho kunye nefuthe kwiqonga.

Ukulandela umkhondo ozenzekelayo, iingcebiso zomxholo okrelekrele, kunye nemephu yasemva kokuya ngaphandle, jonga ukuba njani Umnxibelelanisi ikunceda uguqule imbonakalo ibe ziziphumo zokwenyani.

Ukuthumela kwi-LinkedIn ngaphandle kokulandela umkhondo kufana nokuthetha kwindawo engenanto-awuyazi ukuba ngubani omameleyo.
Ngokuqonda yintoni imbonakalo kwiLinkedIn, ngokujonga ngesandla LinkedIn analytics, kunye nokusebenzisa izixhobo ezifana Umnxibelelanisi ngokuba krelekrele Ukulandelela umbono we-LinkedIn, Unga:

• Yakha ukubonakala okunamandla
• Lungisa kakuhle isicwangciso sakho somxholo
• Guqula imbonakalo ibe luthethathethwano olunokuba luncedo

Khumbula: Yonke imbonakalo lithuba elincinane. Yilandele, uyiqonde, kwaye uyiguqule ibe lunxibelelwano.

Ngaba ukulungele ukwenza i-LinkedIn yakho isebenze?
kunye Umnxibelelanisi, smart impression tracking is just the beginning. Explore how you can automate, optimize, and maximize your LinkedIn growth today!