Unee-leads. Zininzi kakhulu. Kodwa zimbalwa kakhulu eziguquka zibe ngabathengi.
Ingxaki ayisoloko iyinto othetha ngayo. Ayisoloko iyimveliso yakho. Yinkqubo yakho yokufaneleka ukuba ngumholi - okanye ukungabikho kwayo.
Ukuvelisa ama-lead amaninzi akusiso isisombululo xa ingxaki yokwenyani ikumgangatho we-lead. Amaqela agqiba amadili amaninzi ayingawo aneeluhlu ezinkulu. Ngawo afunde ukuchonga ukuba ngoobani ama-lead afanele ixesha lawo - kwaye ngoobani abangafanele ixesha lawo.
Nantsi indlela yokwenza oku ngamanyathelo amane.
Yintoni isiqinisekiso sokuba ngumqeqeshi okhokelayo - kwaye kutheni kubalulekile?
Isiqinisekiso sokuba ngumholi yinkqubo yokufumanisa ukuba ngabaphi abantu oqhagamshelana nabo abakwinkqubo yakho abanokukwazi ukuthenga ngokwenene kwaye ngabaphi abachitha ixesha leqela lakho.
Umntu ofanelekileyo akangomntu onomdla kuphela. Ngumntu obonakalise umdla kwaye ehlangabezana nemigangatho ebonisa ukuba angakwazi ukuthenga ngokwenene - indima efanelekileyo, ingxaki efanelekileyo, ixesha elifanelekileyo, kunye nohlahlo lwabiwo-mali olufanelekileyo.
Yenza oku kube kulungelelene kwaye umzila wakho uya kuba mhle. Umjikelo wakho wokuthengisa uya kuba mfutshane. Izinga lakho lokusondela liyenyuka. Yenza into engalunganga kwaye iqela lakho lichitha iiyure zalo ezilungileyo lisukela amathuba angazange aye ndawo.
Amanqanaba amathathu okukhokela - kunye nento omawuyenze ngelinye
| Uhlobo lokukhokela | inkcazelo | umzekelo | Isenzo esifanelekileyo |
|---|---|---|---|
| Khokela | Unxibelelwano olungacwangciswanga — olungenamfaneleko okanye olungenamsebenzi kangako | Ukhuphela isikhokelo, ugcwalise ifomu | Khulisa ngomxholo kunye nokulandelela |
| MQL (UMarketing Inkokeli eQinisekileyo) | Ukubonisa umdla ocacileyo kunye nokubandakanyeka rhoqo | Ukucofa ii-imeyile, undwendwela amaphepha amaxabiso, ubuyisela kwiwebhusayithi yakho | Amanqaku, ukwahlulahlula, kunye nokubeka phambili |
| SQL (Ukuthengiswa okuQinisekisiweyo okukhokelayo) | Isidingo esiqinisekisiweyo, uhlahlo lwabiwo-mali, kunye nexesha — amandla okuthengisa okwenyani | Intlungu echongiweyo + uhlahlo-lwabiwo mali oluqinisekisiweyo + ixesha elibekiweyo licacile | Nxibelelana ngoko nangoko uze utshintshele kwintengiso |
Ii-SQL zakho zezona zibalaseleyo zakho. Gxila kwixesha leqela lakho apho kwaye uya kugqiba izivumelwano ezininzi ngaphandle komzamo omkhulu.
Ufanele nini ufanelekele ukuba ngumcebisi?
Kwangoko kangangoko kunokwenzeka — kodwa kungekhona kube kanye. Isiqinisekiso yinkqubo eqhubekayo, ayilosango eliqhutywa kube kanye. Inkokeli ebingakulungelanga kwiinyanga ezintathu ezidlulileyo isenokuba lelona thuba lilungileyo kuwe namhlanje. Inkokeli eyayijonga zonke iibhokisi ngoJanuwari isenokuba iphelile ngoMatshi. Qhubeka uhlola njengoko umbhobho wakho uhamba.
Kutheni iileyiti ezingafanelekiyo zibiza kakhulu kunokungabikho kweeleyiti
Ukungabi nazakhono zokukhokela kakuhle akuchithi nje ixesha leqela lakho lokuthengisa. Kudala uluvo olungeyonyani ngempilo yemibhobho. I-funnel yakho ijongeka igcwele. Iingxelo zakho zijongeka zikhuthaza. Kodwa xa kufikwa ekuvaleni izivumelwano, amanani achaza ibali elahlukileyo.
Nantsi ixabiso lokwenyani lombhobho ongafanelekanga:
- Abathengisi bachitha iiyure behluza endaweni yokuvala
- Umjikelo wokuthengisa uyaqhubeka kuba akukho mntu ukulungeleyo ukuthenga
- Umoya weqela uyehla njengoko umzamo ungavelisi ziphumo
- Ingeniso ayimi nangona imisebenzi yokufikelela ebantwini isanda
Ukulungiswa akukukhulu kakhulu. Kungcono ukucoca.
Ukuveliswa kweenkokeli xa kuthelekiswa neziqinisekiso zeenkokheli
| Dimension | Isizukulwana senkokheli | Isiqinisekiso sokukhokela |
|---|---|---|
| injongo | Ivolumu — gcwalisa i-funnel | Umgangatho — hluza i-funnel |
| Umnini oyintloko | Marketing | Ukuthengisa kunye nokuhambelana kwentengiso |
| I-metric ephambili | Inani leenkokeli | Izinga lokuguqulwa kunye nengeniso |
| risk | Iileyiti ezingafanelekanga zivala umbhobho | Ukufaneleka kakhulu nokuphoswa ngamathuba okwenyani |
| isiphumo | Umbhobho ovuthelweyo | Umbhobho onenzuzo |
Zombini zibalulekile. Kodwa uninzi lwamaqela lutyala imali eninzi ekuveliseni abadlali kwaye atyali mali ingako ekufumaneni amanqaku afunekayo. I-ROI kwiziqinisekiso ezingcono phantse isoloko idlula i-ROI kwinani elikhulu lee-lead.
Izikhokelo eziphambili zeziqinisekiso - kunye nemida yazo
Kukho iifreyimu ezintathu ezilawula isiqinisekiso sokukhokela kwi-B2B. Nganye inendawo yayo.
- BANT (Uhlahlo-lwabiwo mali, Igunya, Imfuno, Ixesha) — ngokukhawuleza nangokuthe ngqo. Ilungele imijikelo yokuthengisa elula. Ingaqina kakhulu xa isetyenziswa ngoomatshini.
- INKUNDLA (Imingeni, Igunya, Imali, Okubalulekileyo) — iqala ngemingeni yabathengi abaphambili ngaphambi kohlahlo lwabiwo-mali, olufanele ukuthengisa ngokucebisana ngcono.
- MEDIC (IiMetriki, Umthengi Wezoqoqosho, Iikhrayitheriya Zesigqibo, Inkqubo Yesigqibo, Ukuchonga Intlungu, Intshatsheli) — icwangciswe kakuhle kwaye icocekile. Yakhelwe ukuthengisa amashishini anzima kunye nabachaphazelekayo abaninzi.
Umda wazo zontathu: zinokudala ukuqiniseka okungekho ngqiqweni. Inkokeli inokuwuphumelela wonke umbuzo we-BANT ngendlela egqwesileyo kodwa ingaze iyithenge. Iifreyimu zizikhokelo eziluncedo — aziqinisekisi. Into abayiphosayo yindlela yokuziphatha: oko inkokheli ikwenzayo ngokwenene, kungekuphela nje oko ikutshoyo kwi-discovery call.
Kulapho LinkedIn iimpawu zentlalo tshintsha umfanekiso. Indlela yokuziphatha yokuzibandakanya — oko umntu oza kukufumana umsebenzi akupapashayo, akuphawulayo, kunye nokuphanda ngenkuthalo — ikuxelela into engenakukwazi ukuqwalaselwa: nokuba injongo iyinyani na ngoku.
Amanyathelo ama-4 okufumana iinkokeli ngokufanelekileyo
Inyathelo 1: Chaza iikhrayitheriya zakho zokufaneleka ngaphambi kokuba uchukumise inkokheli enye
Ngaphambi kokuba kubekho incoko, kufuneka wazi kakuhle ukuba injani na i-lead efanelekileyo kwishishini lakho. Ngaphandle kwemigaqo ecacileyo, iziqinisekiso ziyinto nje yokuqikelela ebonakala ngathi yinkqubo.
Kwi-lead nganye engena kwipayipi yakho, kufuneka ukwazi ukuphendula:
- Ngaba olu nxibelelwano luhambelana ne-ICP yakho — ishishini, isikhundla esiphezulu, ubungakanani benkampani, indawo ohlala kuyo?
- Ngaba bangabantu abenza izigqibo okanye basondelelene nabo?
- Ngaba banengxaki yokwenyani onokuyisombulula - kungekhona nje umdla ongacacanga?
- Ngaba kukho amandla okwenyani eshishini - uhlahlo lwabiwo-mali, imingcipheko, impembelelo enokulinganiselwa?
Ukuba uthandabuza nayiphi na kwezi, inkokheli ayikafaneleki. Oko akukokusilela. Leyo sisihluzo esisebenza njengoko siyilelwe.
Kwimisebenzi yokufikelela eqhutywa yiLinkedIn, ukucoca i-ICP yeKonnector kunye umsebenzi wokuvelisa i-lead ikuvumela ukuba uchaze ezi ndlela ngaphambi kokuba inyathelo elinye lokufikelela liqale - ngoko ke usebenzisa ulandelelwano kuphela kubantu abafowunelwa abasele befikelela kwiprofayili.
Inyathelo lesi-2: Buza imibuzo efanelekileyo — uze uphulaphule iimpendulo
Uninzi lweziqinisekiso ziyasilela xa kufunyaniswa. Hayi kuba kubuzwa imibuzo engafanelekanga, kodwa kuba iimpendulo azivakalanga ngokwenene. Ingxoxo ihlala ivele phezulu. Ummeli ucinga ukuba ulifumene ithuba. Abafumananga.
Jonga nzulu kwiindawo ezintathu.
Ngokuphathelele imfuneko:
- Kutheni ufuna isisombululo ngoku - yintoni etshintshileyo?
- Kuza kwenzeka ntoni ukuba le ngxaki ayisombululwanga kwikota elandelayo?
- Yintoni oyizamileyo ngaphambili, kwaye kutheni ingasebenzi?
Ngohlahlo-lwabiwo mali kunye nokulungela:
- Ingaba le projekthi ibekelwe imali kulo nyaka?
- Ngubani omnye obandakanyekayo kwesi sigqibo?
- Ngaba uthelekisa izisombululo ngenkuthalo okanye useseluphando lwasekuqaleni?
Ngexesha:
- Ngaba kukho umhla wokugqibela okanye isiganeko esibangela oku?
- Yintoni eya kukhawulezisa isigqibo ngaphakathi?
Imibuzo emihlanu ukuya kwelishumi ebekwe kakuhle kwincoko yokwenyani iya kukuxelela ngaphezu kwayo nayiphi na imodeli yokufumana amanqaku. Injongo ayikokubuza imibuzo — kukufumanisa isifo.
Inyathelo lesi-3: Funda iimpawu zokuthenga
Ayizizo zonke iingcali ezifanelekileyo eziya kuthi “Ndifuna ukuthenga.” Kodwa ziza kukubonisa. Iimpawu zokuthenga zibubungqina bokuziphatha kwenjongo. Kufuneka wazi nje ukuba ujonge phi.
Imiqondiso ecacileyo kulula ukuyibona:
- Imibuzo ethile malunga neempawu, ukuhlanganiswa, okanye amaxabiso
- Izicelo zokubonisa, uvavanyo, okanye isiphakamiso
- Abenzi bezigqibo abatsha bajoyina incoko
Imiqondiso yomxholo ifuna ingqwalasela engakumbi:
- Iimpendulo ezikhawulezayo nezinomdla ezakhelwe phezu komyalezo wakho wokugqibela
- Izimvo ezifana nokuthi “ukuba besikuphumezile oku…” — sele becinga ngako
- Imibuzo malunga nexesha lokuphunyezwa okanye ukungeniswa
Ngokukodwa kwi-LinkedIn, Iimpawu zokuzibandakanya zezinye zezona zibonakaliso zokuqala nezithembekileyo zokuthenga ezikhoyo. Umntu obhala ngenkuthalo ngomceli mngeni osombululwa yimveliso yakho, okanye ophawula ngomxholo okudidi lwakho, ubonisa injongo yakho ngaphambi kokuba athethe nawe. I-Konnector ibeka ezi signals ngokuzenzekelayo phezu kwazo ngoko ke iqela lakho libathathele amanyathelo ngexesha elifanelekileyo — kungekhona emva kokuba ixesha lidlulile.
Inyathelo lesi-4: Hluza iindlela ezimbi - kwaye ukwenze kwangethuba
Eli linyathelo eliye liqatshelwe ngamaqela amaninzi. Kwaye yiyo etshintsha yonke into.
Ingqondo kukuqhubeka nokuqhubela phambili yonke i-lead. Kodwa ukusukela ithuba elibuthathaka kubiza ngaphezu kokulilahla kwangethuba. Ixesha, amandla, ingxolo yepayipi, kunye neendleko zamathuba okungasebenzi kwee-leads ezazinamandla ngokwenene.
Lahla intambo — okanye uyihambise kwindawo yokukhulisa — xa:
- Imfuneko ayicacanga kwaye ayisiyonto iphambili echazwe
- Akukho bhajethi, okanye uhlahlo lwabiwo-mali luqinisekiswa kuphela kwixesha elizayo elikude
- Ixesha elibekiweyo likude kakhulu ukuba lingasetyenziswa ngoku
- Umntu oqhagamshelana naye akanalo igunya lokwenza izigqibo kwaye akanakukunxulumanisa nomntu owenza izigqibo
Ukuthi hayi kulowo ukhokela ngendlela engafanelekanga akuthethi ukuba ulahlekelwe sisivumelwano. Kukukhusela ixesha leqela lakho kwizivumelwano eziza kuvalwa.
Ukulahla i-lead akuthethi ukuphelisa ubudlelwane. Bahambisele kulandelelwano lokukhulisa kwaye ubandakanyeke kwakhona xa uphawu olutsha lubonisa ukuba ixesha litshintshile. Ulandelelwano oluQhelekileyo lukaKonnector inokubamba iileads kumzila wokukhulisa ophantsi kwaye izibeke phambili ngokuzenzekelayo xa kuvela imiqondiso emitsha yenjongo.
Indlela yokulinganisa nokuphucula inkqubo yakho yeziqinisekiso
Ukufumana iinkokheli ezifanelekileyo yinto enye. Ukwazi ukuba inkqubo yakho yokufaneleka iyasebenza na kufuna idatha.
Iimilinganiselo ezibalulekileyo
| Metric | Oko ikuxelela kona | Uphawu lwesilumkiso |
|---|---|---|
| Izinga lokuguqulwa kwe-Lead-to-offer | Indlela abakhokelayo abafaneleka ngayo ngempumelelo kumathuba okuthengisa okwenyani | Iphantsi kakhulu = iziqinisekiso ezingalunganga. Iphezulu kakhulu kunye nengeniso ephantsi = ukufaneleka okugqithisileyo. |
| Ixabiso lokuvala | Yeyiphi ipesenti yamathuba afanelekileyo avale ngokwenene | Izinga lokuvala eliphantsi nangona umbhobho ugcwele = iikhrayitheriya zokufaneleka kufuneka ziqiniswe |
| Ubude bexesha lomjikelo wokuthengisa | Kuthatha ixesha elingakanani ukuba umntu ofanelekileyo avale | Imijikelo emide idla ngokubonisa ukuba ii-leads zihlolwa kwangethuba kakhulu okanye ngokukhululekileyo kakhulu |
| Izinga lokungafaneleki | Zingaphi ii-lead eziyekiswayo emva kokungena kwinkqubo yokuthengisa | Izinga eliphezulu = isiqinisekiso senzeka emva kwexesha kwi-funnel |
Zilandelelani ezi zinto kunye — kungekhona ngokuzimeleyo. I-metric enye ayithethi ibali elipheleleyo. Ukudibanisa izinga lokuguqulwa, ubude bomjikelo, kunye nezinga lokungafaneleki kukunika umfanekiso ocacileyo wendawo esebenza kuyo inkqubo kunye nendawo apho iileads zingena khona.
Amanqaku akhokelayo: vumela ukuziphatha kube yeyona nto iphambili
Amanqaku eenkokheli anika ixabiso lenani kumntu ngamnye oqhagamshelana naye ngokusekelwe kwiprofayili yakhe kunye nokuziphatha kwakhe - ukubandakanyeka kwakhe, ukusebenzisana kwakhe, iindlela zokuphendula, kunye nenqanaba lomdla wakhe. Okukhona amanqaku ephezulu, kokukhona umqhubi esondela ekulungeleni ukuthenga.
Ukunika amanqaku okukhokela ngempumelelo kuthetha ukuba iqela lakho lokuthengisa akufuneki lihlole ngesandla wonke umntu oqhagamshelana naye ukuze ligqibe ukuba ngubani oza kumfowunela ngokulandelayo. Idatha iveza eyona nto iphambili. Ummeli uyaphendula kuyo.
Kwi-LinkedIn, ukulandelela isignali yeKonnector kusebenza njengomaleko wokufumana amanqaku okuziphatha ngexesha langempela - ukuveza amathuba abonisa injongo ephezulu ngoku, ngoko ke iqela lakho lihlala lisebenza kuqala ngeeakhawunti ezithembisayo kakhulu kunezo zazibonakala zilungile kwisihluzi esingaguqukiyo kwiiveki ezintathu ezidlulileyo.
Indlela yokunika inkokheli: ukufumana inkokheli echanekileyo kummeli ofanelekileyo
Isiqinisekiso sichaza abantu abafanelekileyo. Indlela yokubakhokela ibafumana umntu ofanelekileyo. Ukunika ummeli oqeqeshiweyo we-SMB i-lead yeshishini kummeli ogxile kwii-akhawunti ze-SMB kukusilela kweziqinisekiso nokuba i-lead ngokwayo ihlolwe ngokugqibeleleyo.
Indlela isekelwe kushishino, ubungakanani benkampani, indawo yejografi, okanye ubunzima besivumelwano - kwaye yenze ngokukhawuleza. Okukhona umntu ofanelekileyo efikelela ngokukhawuleza kummeli ofanelekileyo, kokukhona kunokwenzeka ukuba aguquke. Iinkampani eziphendula kulowo ufanelekileyo kwimizuzu emihlanu zinamathuba amaninzi okuvala kunezo zilandela emva kweeyure.
Eyomnxibelelanisi usasazo lwe-robin lead iqhagamshela ngqo koku — inika ngokuzenzekelayo iinkokheli kumaqela e-SDR ukuze kungabikho thuba lifanelekileyo elihlala lingasebenzi ngelixa ummeli ofanelekileyo efumaneka.
Indlela yokwenza ngokuzenzekelayo isiqinisekiso se-lead ngaphandle kokulahlekelwa ngumaleko womntu
Njengoko umthamo we-lead ukhula, ukufaneleka ngesandla kuyo yonke into edibana nayo kuba nzima. Ukwenziwa kwezinto ngokuzenzekelayo akuthathi indawo yokugweba komntu ngokweemfuno—kuyayikhusela. Ngokuphatha umsebenzi wokuhlela, wokucoca, nowokubeka phambili izinto, ukuzenzekela kuqinisekisa ukuba isigqibo seqela lakho sisetyenziswa kuphela apho kufuneka khona ngokwenene.
Yintoni enokwenziwa ngokuzenzekelayo:
- Ukucoca iinkokheli ngokusekelwe kwidatha yeprofayili ye-ICP — ishishini, indima, ubungakanani benkampani, ijografi
- Ukufumana amanqaku ngokusekelwe kwiimpawu zokuziphatha - ukubandakanyeka, ukusebenzisana, iipatheni zokuphendula
- Ukuhambisa ikhowudi efanelekileyo kukhokelela kwi-rep okanye ulandelelwano oluchanekileyo ngokuzenzekelayo
- Ukuvuselela ukuzibandakanya kwakhona xa intambo eleleyo ibonisa umsebenzi omtsha
Yintoni esafuna umntu:
- Ukuqonda imfuneko yokwenene emva komdla ochaziweyo
- Ithoni yokufunda, ukuthandabuza, kunye nomxholo kwincoko ephilayo
- Ukwenza isigqibo sokudlulisela phambili okanye ukungafaneleki kwisikhundla somda
Injongo ayikokuzenzakalisa inkqubo yakho yeziqinisekiso. Kukuzenzakalisa zonke izinto ezikujikelezileyo. — ngoko ke iqela lakho ligxila kwindima elinokuyenza kuphela.
Iqonga likaKonnector liqhagamshela ukuchongwa kwabalawuli abasekelwe kwisignali, ulandelelwano lokufikelela olukrelekrele, kunye nebhokisi yemiyalezo edibeneyo ukunika iqela lakho olu lwakhiwo kanye — ukubekwa phambili ngokuzenzekelayo okungena kwiincoko ezikhokelwa ngabantu, ngobuninzi, ngaphandle kwengxolo.
Qala ukuvala iileads ezifanelekileyo
Isiqinisekiso sokuba ngumqeqeshi ofanelekileyo asikokucoca inkqubo yakho yokuthengisa. Yisiseko sayo. Umjelo ococekileyo. Umjikelo omfutshane wokuthengisa. Izinga eliphezulu lokusondela. Konke oku kuvela ekwazini, kwangethuba nangokucacileyo, ukuba zeziphi iinkokheli ezifanele ixesha leqela lakho.
Isakhelo sinamanyathelo amane. Chaza iikhrayitheriya zakho. Buza imibuzo efanelekileyo. Funda imiqondiso yokuthenga. Hluza ezo zingakulungelanga — kwaye ukhusele ixesha leqela lakho kwezo zikulungeleyo.
I-Konnector izisa umaleko wesignali owenza oku kube luncedo kakhulu - ukuveza amathuba aphakamileyo kwimisebenzi ebukhoma ye-LinkedIn, ukuqhuba ulandelelwano oluqhutywa kukuziphatha, kunye nokugcina iqela lakho ligxile kwiincoko ezinokuthi ziguquke.
Bhukisha idemo ukuze ubone indlela iKonnector ehambelana ngayo neziqinisekiso zakho kunye nomsebenzi wakho wokufikelela ebantwini. Okanye bhalisa kwaye uqale ukwakha umbhobho ofanele ukuba nawo.
Ukufunda okuqhubekayo
- Ukuqonda iiLinkedIn Social Signals kunye neKonnector
- Ulandelelwano oluHlakaniphileyo: I-LinkedIn Automation ene-If/Then Logic
- Isizukulwana seNkokeli kwiLinkedIn: Indlela yeKonnector
- Icebo lokufikelela kwi-LinkedIn le-B2B: Okusebenzayo ngoku
- Izakhono kunye neempawu ze-SDR eziqhuba impumelelo yokuthengisa
- Amacebo okudala iiNkokeli asebenza ngokwenene kwiLinkedIn
11x Ukufikelela kwiLinkedIn kunye
Ukuzenzekela kunye neGen AI
Bopha amandla e-LinkedIn Automation kunye neGen AI ukukhulisa ukufikelela kwakho kunanini na ngaphambili. Bandakanya amawaka esikhokelo ngeveki kunye nezimvo eziqhutywa yi-AI kunye namaphulo ekujoliswe kuwo-zonke zivela kwiqonga elinye le-lead-gen powerhouse.
Imibuzo ebuzwa qho
Isiqinisekiso sokuba ngumthengi othembekileyo yinkqubo yokufumanisa ukuba umntu oza kuthengwa uneprofayili efanelekileyo, imfuno, uhlahlo lwabiwo-mali, igunya, kunye nexesha elifanelekileyo lokuba ngumthengi. Inceda amaqela okuthengisa agxile kumathuba anokuguquka.
Iziqinisekiso zokuba ngabakhokheli ziphucula amazinga okuguqulwa, zifinyeza imijikelo yokuthengisa, kwaye zithintela amaqela athengisayo ekuchitheni ixesha kubantu abanokuthi bathenge. Umbhobho ofanelekileyo udla ngokuba nexabiso elingaphezulu kombhobho omkhulu ozele ziintambo ezikumgangatho ophantsi.
Umntu okhokelayo ngumntu ongafanelekanga oye wabonisa umdla. I-MQL (Marketing Qualified Lead) ibonakalise ukubandakanyeka okunentsingiselo kwaye ifanela abaphulaphuli bakho ekujoliswe kubo. I-SQL (Sales Qualified Lead) iqinisekisile ukuba ingathenga kwaye ikulungele ukubandakanyeka ngokuthe ngqo kwintengiso.
Iziqinisekiso zokuba ngumxhasi kufuneka ziqale kwangoko kangangoko kwaye ziqhubeke kulo lonke uhambo lomthengi. Iimeko zomthengi zinokutshintsha ngokuhamba kwexesha, ngoko ke iziqinisekiso kufuneka zibe yinkqubo eqhubekayo endaweni yovavanyo oluqhutywa kube kanye.
Ezona zikhokelo zisetyenziswa kakhulu yiBANT (Budget, Authority, Need, Timing), CHAMP (Challenges, Authority, Money, Priority), kunye neMEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Chonga Pain, Champion). Inkqubo nganye inceda amaqela okuthengisa ukuba ahlole ukuba ingaba i-lead ifanelekile na ukulandelwa.
Imiqondiso yokuthenga ibandakanya izicelo zeedemo, imibuzo yamaxabiso, iingxoxo malunga nokuphunyezwa, ukubandakanyeka kumxholo ofanelekileyo, kunye nokuthatha inxaxheba kwincoko enxulumene nengxaki isisombululo sakho esisombululayo.
Gxila ekuqondeni imingeni yomntu oza kuqalisa ishishini, iinjongo zakhe, uhlahlo lwabiwo-mali lwakhe, inkqubo yokwenza izigqibo, kunye nexesha alithathayo. Injongo kukufumanisa ukuba kukho na imfuneko yokwenene yeshishini kunye nokulungela ukuthatha inyathelo.
Ukunika amanqaku eenkokeli yindlela yokunika amaxabiso eenombolo kubaxhasi ngokusekelwe kwimpawu zokuziphatha zabantu ezifana nokutyelela iwebhusayithi, ukubandakanyeka komxholo, ukusebenzisana nge-imeyile, kunye neempendulo zokufikelela ebantwini. Amanqaku aphezulu abonisa injongo yokuthenga enamandla.
Ewe. Amashishini angenza ngokuzenzekelayo iindawo ezithile zeziqinisekiso ze-lead, kubandakanya ukuhluzwa kwe-ICP, amanqaku e-lead, ukuhanjiswa kwendlela, kunye nokulandelela imiqondiso yokuziphatha. Nangona kunjalo, ukugweba komntu kusabalulekile xa kuvavanywa iimfuno, umxholo, kunye nenjongo yokuthenga.
I-LinkedIn inika imiqondiso ebalulekileyo yeenjongo ngokusebenzisa imisebenzi yabantu abanomdla, ukubandakanyeka komxholo, izimvo, utshintsho lomsebenzi, kunye nohlaziyo lwenkampani. Ezi mpawu zinokunceda amaqela athengisayo ukuba achonge abantu abanomdla abaphanda ngezisombululo kwaye basenokuba bakulungele incoko.
