Ukufikelela kwi-LinkedIn kwiSikali: Uzenza njani ngaphandle kokuphulukana nokuzibandakanya?

Ixesha lokuFunda: 6 imizuzu

I-LinkedIn ayisiyondawo yonxibelelwano yobuchwephesha, yeyona nto iphambili kuphuhliso lweshishini lwangoku.

Ngamalungu angaphezu kwebhiliyoni e-1, I-LinkedIn inika ithuba elingazange libonwe ngaphambili lokunxibelelana nabenzi bezigqibo, ukukhulisa izikhokelo, kunye nokukhulisa impembelelo yakho. Kodwa njengoko amabhongo akho ekhula, kunjalo nangobunzima bokugcina uthethathethwano olunentsingiselo. Kulapho LinkedIn automation izixhobo ezinje nge Konector ziza, ikwenza ukwazi ukufikelela kumakhulu (okanye amawaka) ezinto ezilindelekileyo ngaphandle kokuvakala njengerobhothi. Lucelomngeni? Ukuzenzekela kwisikali ngaphandle ukuncama uchuku lomntu oqhuba iincoko zokwenyani kunye neziphumo.

Kwesi sikhokelo, siza kuchaza indlela yokwenza kanye loo nto: sebenzisa i-automation ye-LinkedIn ukulinganisa ukufikelela, ngelixa ugcina uthethathethwano luyinyani, lulolwakho, kwaye lusebenzayo.

Kutheni le nto i-LinkedIn ifuna ukufikelela kwi-Scale?

Nokuba uyathengisa, uyaqesha, okanye uyathengisa, iziphumo zakho kwi-LinkedIn zehla zaya kwinto enye: ukuhambelana, ukufikelela okufanelekileyo. Kodwa masijongane nayo...Ukufikelela ngesandla kuyadinisa kwaye kudla ixesha. Ukuphanda iiprofayili, ukuthumela izicelo zonxibelelwano, ukulandela, kunye nokukhuthaza iincoko kunokusebenzisa iiyure zakho ezininzi suku ngalunye, ezinokuchithwa kugxilwe kubuthunywa kunye nombono wenkampani yakho.

Kutheni isikali?

• Finyelela kubaphulaphuli abaninzi kwaye wandise umbhobho.
• Qinisekisa ukuba akukho ilothe iwela kwiintanda.
• Yakha ukubonakala kwebhrendi kunye nabenzi bezigqibo eziphambili.
• Abantu abakhuphisana ne-Outpace basaxhomekeke ekufikeleleni ngezandla.

Kodwa… kwinqanaba, umngcipheko uyavela: imiyalezo iqala ukuziva iqhelekile, unxibelelwano aluphenduli, kwaye uphawu lwakho nobungozi luvakala luzihambela. Ke, ulugcina njani unxibelelwano lomntu siqu?

I-Paradox ye-Engagement: Kutheni i-Automation ihlala isilela

The inkulu intsomi malunga ne-LinkedIn automation kukuba kufuneka ibanda, i-generic, kunye ne-spammy. Izixhobo ezininzi zikhupha imiyalezo eqingqiweyo, zivuse amakhulukhulu ezimemo, kunye nethemba lokona kulungileyo. Kodwa i-LinkedIn yakhiwe kubudlelwane, hayi iirobhothi.

Imigibe eqhelekileyo ene-automation esisiseko:

• Imiyalezo eqhelekileyo engahoywayo.
• Ukunqongophala kobuntu (“Molo {FirstName}…” akwanelanga!).
• Ukungahoyi ukuziphatha okukhokelayo okanye iimpawu zothethathethwano.
• Akukho kulandelwa okanye ixesha elibi.
• Umngcipheko ophezulu wokuphawulwa yi-LinkedIn ngomsebenzi we-spammy.

Isiphumo? Amazinga okuphendula aphantsi, i-InMails echithiweyo, kunye nodumo lophawu olonakeleyo.

Indlela iSmart LinkedIn Automation Tools iwutshintsha ngayo uMdlalo

I-automation yanamhlanje (njenge Umnxibelelanisi) ubhala kwakhona imigaqo. Isizukulwana esitsha sezixhobo simalunga ukwandisa ukufikelela ngelixa ugcina unxibelelwano lokwenyani, lomntu.

Iimpawu eziphambili Ezenza Umahluko:

• Hyper-personalization: Yiya ngaphaya {FirstName}. Tsala amagama enkampani, izithuba zamva nje, umdla ekwabelwana ngawo, okanye uqhagamshelo kwimiyalezo yakho.
• Izinto ezibangela ukuziphatha: Landela kuphela abakhokeli abajonga iprofayile yakho, bazibandakanye nezithuba zakho, okanye baphendule kumyalezo wakho wokugqibela.
• Ulandelelwano lwamanyathelo amaninzi: Yenza ngokuzenzekelayo umxube wezicelo zoqhagamshelwano, ulandelelwano, izinto ezithandwayo, izimvo, kunye ne-InMails-inyathelo ngalinye lokulungelelanisa ngokusekelwe ekubandakanyekeni.
• Ukucwangcisa ngobuchule: Ithuba lemiyalezo yokulinganisa incoko yendalo, hayi ibhot blast.
• Uvavanyo lwe-A / B: Zama iindlela ezahlukeneyo kwaye ulungiselele ngokusekwe kwidatha yokwenyani.
• Ulawulo lokuthobela: Gcina ukufikelela kwakho ngokuhambelana neendlela ezilungileyo ze-LinkedIn ukuze ungathintelwa.

Ukwakha i-LinkedIn eBandakanyayo Ulandelelwano lokufikelela

Intliziyo ye-LinkedIn eyimpumelelo yokufikelela ku ulandelelwano olucingisisiweyo-uthotho lonxibelelwano olwakha ukuqhelana, ukuthembana, kunye nomdla ekuhambeni kwexesha.

1. Qala nge-Engagement yokufudumala

Ngaphambi kokuba ucofe "qhagamshela," nxibelelana nethemba lakho. Njengeposti yabo yamva nje, phawula ngengqiqo, okanye ulandele iprofayile yabo. Oku "ukufudumala kwentlalo" kwandisa izinga lakho lokwamkelwa koqhagamshelwano kwaye kubeka isiseko sothethathethwano lokwenyani.

2. Isicelo soQhagamshelwano olulolwakho

Yenza isicelo sakho soqhagamshelwano malunga kubo, hayi wena. Ireferensi imidla efanayo, iindaba zeshishini, okanye into ethile kwiprofayile yabo.

Umzekelo:

"Molo Jane, ndibone inqaku lakho lamva nje malunga nenguqu yedijithali kukhathalelo lwezempilo-imibono emihle! Ndingathanda ukunxibelelana ndive ngakumbi ngomsebenzi wakho."

3. Ukulandelela ngeXabiso

Emva kokudibanisa, thumela umbulelo omfutshane kwaye unikeze ixabiso-musa ukuphosa! Yabelana ngesixhobo esifanelekileyo, okanye ubuze umbuzo ocingisisiweyo malunga nemingeni yabo.

Umzekelo:

"Enkosi ngokuqhagamshela, Jane! Kutshanje ndifumene ingxelo malunga neendlela zobugcisa bezempilo kwaye ndicinga ngawe. Undazise ukuba ungathanda ikopi."

4. IiNdawo zoTouchpoint zamajelo amaninzi

Hlanganisa imiyalezo ye-LinkedIn kunye nezimvo zomntu ngamnye, ukuthanda, kunye (apho kunokwenzeka) ukulandelwa kwe-imeyile. I-automation ye-Konnector ikuvumela ukuba ucwangcise ezi ndawo zokuchukumisa ngaphandle kwenzame zesandla.

5. Ulandelelwano oluguquguqukayo olusekwe kuBanjiso

Izixhobo zale mihla zilandelela xa inkokeli ijonga iprofayile yakho, izibandakanya nomyalezo wakho, okanye izimvo kwiposti yakho. Sebenzisa le miqondiso ukuze uqalise ulandelelwano oluqhelekileyo, olunje:

• "Heyi, uqaphele ukuba uyijongile iprofayile yam-ingaba ikhona into ebangela umdla wakho?"
• Ndiyithandile iposi yakho yamva nje- ndivumelana ngokupheleleyo nenqaku lakho malunga no-X.

Indlela iNxulumanisi ekunceda ngayo ukulinganisa kwaye bandakanya

Umnxibelelanisi uyilelwe smart LinkedIn ukufikelela kwinqanaba, ukudibanisa i-automation kunye nokuzibandakanya. Nantsi indlela:

Funda ngakumbi–> Ukubophelela amagqabantshintshi e-AI ukunyusa i-LinkedIn Engagement

I-AI-Powered Personalization

I-AI yeKonnector yenza ubugcisa obukhethekileyo bezimvo kunye nemiyalezo esekwe kumsebenzi wenkokeli nganye, izinto anomdla kuzo, kunye nedatha yeprofayile. Akusekho "isayizi-enye-ilingana-yonke" imiyalezo.

Amaphulo aqhutywa ngokuziPhatha

Izenzo ezizenzekelayo ezinje "ukuba iprofayile ijongiwe, emva koko uthumele ulandelelwano ngokwesiko," okanye "ukuba akukho mpendulo, thumela i-nudge eqhutywa yixabiso emva kweentsuku ezi-3."

Amaphulo amaninzi kunye ne-Multi-Step Drip Campaign

Ukudibanisa izicelo zokuxhuma, ii-InMails, ii-DM eziqhelekileyo, kunye nokuzibandakanya kwe-LinkedIn (ukuthanda, izimvo, iimbono zeprofayili) kwi-seamless, flow automated. Inyathelo ngalinye liziqhelanisa ngokusekelwe kwimpendulo yomamkeli.

Ukwahlulahlula okuKhokeleyo kunye noHluzo oluSmart

Ithegi kunye necandelo likhokelela ngokusekwe kwimeko yoqhagamshelo, ukubandakanyeka kwangaphambili, okanye umsebenzi wephulo. Thumela ulandelelwano olwahlukileyo kuqhagamshelo olutsha ngokuchasene noludala, kwaye uhlale wazi apho ukhokelo ngalunye lumi khona.

Ukucwangciswa Okufana Nomntu

I-Konnector yenza ixesha lokulinganisa ukuziphatha kwabantu, inqanda imida yemihla ngemihla ye-LinkedIn, kwaye iqinisekisa ukuba ukufikelela kwakho akuvi ngathi kugalelekile.

Uhlalutyo kunye noPhuculo

Landela amaxabiso avuliweyo, amazinga okuphendula, kunye nempumelelo yephulo. Imiyalezo yovavanyo lwe-A/B, ulandelelwano lwe-tweak, kwaye uvumele idatha iqhube uphuculo oluqhubekayo.

IiNgcebiso eziGqwesileyo ze-LinkedIn Outreach Automation (Ngaphandle koKuphulukana noNxulumano)

1. Yenza Okuthandwa Ngayo Ngaphandle Kwegama Lokuqala: Sebenzisa ulwazi olusuka kwimisebenzi yenkokeli, inkampani, kunye nezinto anomdla kuzo.
2. Zifudumeze Phambi Kokubuza: Thetha nabantu abanomdla ngaphambi kokuthumela umyalezo.
3. Isithuba ngaphandle kwemiyalezo: Musa ukugqithisa ngee-pings ezibuyela emva.
4. Mamela imiqondiso: Vumela uthethathethwano (iimbono zeprofayile, izinto ezithandwayo, iimpendulo) zilawule inyathelo lakho elilandelayo.
5. Yongeza ixabiso kwiNyathelo ngalinye: Yabelana ngezixhobo eziluncedo, hayi nje isandi sakho.
6. Yahlula abaphulaphuli bakho: Beka phambili iinkokeli ezineenjongo eziphezulu kwaye wondle ezinye.
7. Thobela iMithetho ye-LinkedIn: Ungaze uqhume amakhulu emiyalezo ngosuku okanye usebenzise amaqhinga espammy.

Umzekelo weLizwe lokwenyani: Ulandelelwano lokuFikelela kunye noMqhamanisi

Inyathelo 1: Thanda kwaye uphawule ngeposti yamva nje yokukhokela ekujoliswe kuyo.

Inyathelo 2: Thumela isicelo soqhagamshelo lobuqu ebhekisa kwisithuba sabo okanye uqhagamshelo.

Inyathelo 3: Wakuba wamkelwe, thumela umyalezo wokubulela kunye nesixhobo esifanelekileyo (umzekelo, iblogi, ingxelo, okanye ukuqonda kweshishini).

Inyathelo 4: Linda kwaye ubeke iliso-ukuba ngaba ukhokelo lujonga iprofayile yakho, qalisa ukulandela okulungiselelweyo (“Ndikubonile undwendwele iprofayile yam—ndazise ukuba unayo nayiphi na imibuzo malunga [nesihloko]!”).

Inyathelo 5: Qhubeka nolandelelwano kunye nezithuba, eziqhutywa lixabiso, kwaye uqalise umnxeba othambileyo kwisenzo kuphela emva kothethathethwano.

Isiqhagamsheli sizenza ngokuzenzekelayo inyathelo ngalinye, ikuvumela ukuba ujonge kwiimpendulo kunye nokuvala iincoko-hayi umsebenzi oxakekileyo wezandla.

Ikamva le-LinkedIn Lokufikelela: Umntu + AI

Ifomula yokuphumelela yile Isikali esinamandla e-AI ngokuchukumisa komntu. Njengoko i-algorithms ye-LinkedIn iya isiba krelekrele kwaye abasebenzisi beba savvier, ukwenza umntu akusakhetheki-yinto kulindela.

Indlela eyodwa yeKonector ikuvumela ukuba:

• Yakha ubudlelwane kwisikali-ngaphandle kwesandi esizenzekelayo.
• Bandakanya iinkokeli ngexesha elifanelekileyo, ngomyalezo ochanekileyo.
• Gcina ixesha, unciphise iimpazamo, kwaye wandise i-ROI kuwo wonke umkhankaso we-LinkedIn.

isiphelo

Ukufikelela kwi-LinkedIn kwisikali akufuneki kuthethe ukuphulukana nokuzibandakanya okanye ukuvakala kwerobhothi. Ngesicwangciso esilungileyo sokuzenzekelayo, ukulungelelaniswa okuhlakaniphile, kunye nezixhobo ezifana neKonnector, unokwakha uxhulumaniso lokwenyani, ukunyusa izinga lokuphendula, kunye nokuqhuba ukukhula-ngaphandle kokuvutha.

Ngaba ukulungele ukuthatha i-LinkedIn yakho ukufikelela kwinqanaba elilandelayo?
zama Umnxibelelanisi kwaye ubone ukuba i-automation kunye nokuzibandakanya zihamba njani.
Ngaba ufuna ukonyusa amandla eKonekta ngokupheleleyo kwishishini lakho? Bhukisha idemo apha!