I-LinkedIn kunye ne-Cold Email: I-Ultimate 1-2 Punch ye-B2B Lead Gen

Ixesha lokuFunda: 5 imizuzu

I-imeyile ebandayo yodwa yayisebenza. I-LinkedIn yodwa yayisebenza. Namhlanje, bobabini bayasokola xa isetyenziswa yodwa.

Ii-imeyile ezibandayo ngoku zijongene nokugcwala kwee-inbox, izihluzi ze-spam, kunye nokungathembani okukhulayo kwabathumeli abangaziwayo. I-LinkedIn ijongene nee-inbox ezixineneyo, imiyalezo engapheliyo, kunye nabantu ongabaziyo okulula ukubahoya.

Ingxaki yokwenyani ayilojelo. Ngumyalelo lowo.

Uninzi lokufikelela kubantu luqala ngokubuza ngaphambi kokuba waziwe. Ucela ixesha kumntu ongazange akubone ngaphambili. Kwanekopi entle iyasilela xa ivela kumntu ongamaziyo.

Abantu abaphenduli kwiitshaneli. Baphendula xa beqhelene.

Ingqiqo Esemva Kokubetha Nge-1–2

Cinga ngendlela abantu abakha ngayo intuthuzelo.

Awungeni ngqo kwincoko enzulu nomntu ongamaziyo.

I-LinkedIn ifanelekile kakhulu kwinqanaba lokuqaphela nokuqaphela. I-imeyile ebandayo ifanelekile ekuqaleni incoko yokwenyani.

Xa zidityanisiwe:

• I-LinkedIn yakha ukuqatshelwa
• I-imeyile iqala incoko

Enye idala ukuqhelana, enye idala amathuba.

Inyathelo Lokuqala: Sebenzisa i-LinkedIn ukuze Ubonwe Ngaphambi Kokuba Uthethe

I-LinkedIn ayiloqonga lakho lokuthetha. Liqonga lakho lokubona izinto.

Ngaphambi kokuba uthumele i-imeyile, injongo yakho kwi-LinkedIn ilula: vumela umntu oza kukwazi ukubona ukuba ukhona.

Ukwenza oku ngokubonakala ngeendlela ezifanelekileyo nezendalo:

Ngamanye amaxesha ezo zizithuba zabo. Rhoqo, zizithuba ezivela kubantu abanefuthe kwindawo yabo.

Xa umcebisi wakho wexesha elizayo ebona igama lakho kwiincoko abasele bezithembile, iprofayili yakho iqala ukuziva iqhelekile—nokuba abakaze bathethe nawe.

Yintoni Eyenza iLinkedIn Ifudumale Isebenze

Ukuzifudumeza akubhekiselele kumthamo, kodwa kuxhomekeke ekubekeni indawo.

Izimvo ezilishumi ezingacwangciswanga azakhi ukuqatshelwa. Izimvo enye ekrelekrele kwindawo elungileyo inokwenza njalo.

Injongo ayikokuba kwindawo yonke. Injongo kukuba kwindawo osele ujonge kuyo umntu oza kukwazi ukuba ngumthengi.

Xa igama lakho livela:

• Phantsi kwezithuba abazifundileyo
• Kwimisonto bayaskrola
• Kwiincoko abanomdla kuzo

Ingqondo yabo iqala ukukugcina “njengomntu endikhe ndambona ngaphambili.”

Awukathengisi okwangoku. Uqala ukuqhelana.

Inyathelo Lesibini: Vumela i-imeyili ebandayo iqalise incoko yokwenyani

I-imeyile ebandayo isenamandla—xa ingabandanga ngokwenene.

Emva kokuba iLinkedIn yenze umsebenzi wayo, i-imeyile iba sisiqalo sencoko yakho, hayi intshayelelo yakho.

I-imeyile yakho ngoku ivela ku:

• Igama abalibonileyo
• Umntu abamaziyo bengaqondanga
• Asingomntu ungaziwayo

Endaweni yokucinga, “Ngubani lo?” bacinga, “Owu, ndilibonile eli gama.”

Elo tshintsho lincinci liyanda:

• Amaxabiso avulekileyo
• Ixesha lokufunda
• Ukuzimisela ukuphendula

Ngokusisiseko, i-LinkedIn yakha inkumbulo. Imeyile ivuselela isenzo.
LinkedIn kudala ukuqatshelwa. Imeyile kudala impendulo.
I-LinkedIn iyafudumala. Abaguquli be-imeyile.

Xa zisetyenziswa kunye, itshaneli nganye ilungisa oko enye isweleyo.

Ukuhamba Kwendalo Kwesibhakela Esi-1–2

Indlela esebenza ngayo ilula:

• wena Vela Kwi-LinkedIn
• akho igama liyaqheleka
• akho i-imeyile ifika kumntu abamaziyo

I-imeyile kufuneka ifike emva kokubonakala, hayi ngaphambi kokuba ifike.

Funda ngakumbi—-> I-8 Iintsomi ze-imeyile ezibandayo: Ukubhuqa i-imeyile ekufikeleleni kwiingcamango ezingezizo

Oko Umele Ukutsho Kwi-imeyile Emva Kokufudumeza I-LinkedIn

Xa i-imeyile yakho ilandela ukubonakala kwe-LinkedIn, akufuneki ukhwaze. Awusazisi ngoku — uqhubeka nebali elisele liqalile engqondweni yabo.

Awudingi magama amade, iimpawu ezinzima, okanye iiCTA ezirhabaxa. Ezo zinto zibalulekile kuphela xa uzama ukunyanzela ingqalelo. Apha, ingqalelo sele ithambile.

Umsebenzi wakho kukudibanisa nje amachaphaza phakathi kokuba bangoobani, into abayikhathaleleyo, kunye nesizathu sokuba ufikelele ebantwini.

• Isihloko abasithandayo — into abayithumelayo, abayiphawulayo, okanye abayilandelayo
• Ithrendi kwindawo yabo — utshintsho, umceli mngeni, okanye iphethini abanokuthi bajongane nayo
• into ethile efanelekileyo kwindima yabo — ingxaki ebonisa ukuba uyayiqonda ihlabathi labo

Asikuko oku ukufumana ingcaciso epheleleyo yemveliso. Yindawo efanelekileyo.

I-imeyile yokufudumeza kakuhle ivakala ngathi:
"Ndiyalibona ihlabathi lakho. Ndiyalibona elibalulekileyo kuwe. Kwaye ndisenokuba nento eluncedo endinokongeza kuyo."

I-imeyile yakho ayisebenzi ngenxa yekopi ekrelekrele, kodwa ngenxa yokuba igama lakho sele likhumbula. Awusaceli ingqalelo kwi-zero — wakhela phezu kwengqalelo esele ikho.

Kutheni Oku Kuvakala Kungcono Kubantu?

Oku kubonisa ubomi bokwenyani.

Uyabaqaphela abantu ngaphambi kokuba uthethe nabo.
Uyawaqonda amagama ngaphambi kokuba uwathembe.

Isithonga se-1–2 sihlonipha indlela abantu abakha ngayo intuthuzelo. Uninzi lwamaqela luyayijika indlela elandelwa ngayo imidlalo.

Baqala ngokuthumela ii-imeyile ezibandayo, zinganakwa, emva koko bazame i-LinkedIn njenge-backup.

Ngelo xesha, amagama abo asenokuba sele evakala ecaphukisa.

 

Funda ngakumbi—-> I-Express Outbound Playbook: Iibhokisi zemiyalezo, uludwe, kunye neMiyalezo eSebenza ngokukhawuleza

Indlela Oku Kukhula Ngayo Ngaphandle Kokuziva UyiRobotic

Iziva ngathi izenzekela kuphela xa ingawunaki umkhwa womntu.

Xa izenzo zilandelayo:

• Ibekwe ngokwendalo
• Ibekwe kwiindawo ezifanelekileyo
• Ixesha lifana nokuziphatha kokwenyani

Kuvakala ngathi bubukho, hayi ukuzenzekela.

Kutheni Oku Kubalulekile kwi-B2B

Izivumelwano ze-B2B zizigqibo ezisekelwe ekuthembekeni. Azizo izinto ezithengwa ngokungxama. Zibandakanya umngcipheko, uhlahlo-lwabiwo mali, ukuvunywa kwangaphakathi, kunye noxanduva lomntu ngamnye. Xa umntu esithi ewe kwimveliso ye-B2B, uthi, “Ndiyasithemba esi sigqibo ngenxa yodumo lwam.”

Abantu abazithengi isoftware. Bathenga kubantu abaziva bekhuselekile xa bethetha nabo.

Ukhuseleko kwi-B2B luvela ekuqhelaneni. Okukhona umntu ebona igama lakho, izimvo zakho, kunye nobukho bakho kwindawo yakhe yobungcali, kokukhona uziva ungenabungozi kangako. Uyayeka ukuba “ngumthengisi” kwaye uqale ukuba “ngumntu endikhe ndambona ngaphambili.”

Kulapho iLinkedIn yenza khona umsebenzi wayo. Yakha ukhuseleko ngokuziveza rhoqo, ngoxinzelelo oluphantsi. Igama lakho liyaziwa. Ubukho bakho buba yinto eqhelekileyo.

I-imeyile ke yakha amandla ngokucaca. Inika ulwakhiwo kwincoko. Iguqula ukuqonda kube yindlela.

I-LinkedIn ikwenza uqheleke.
I-imeyile ikwenza uqondeke.

Xa bebonke, banciphisa uloyiko kwaye bonyusa ukuzithemba — nto leyo kanye abathengi be-B2B abayidingayo ngaphambi kokuba bathi ewe.

Xa ukwazile ukwenza iodolo ngendlela eyiyo, uza kubona oku:

• Phezulu amazinga avulekileyo
• Iimpendulo ezingcono
• Iincoko ezifudumeleyo
• Mfutshane imijikelo yokuthengisa

Hayi kuba ikopi yakho ingumlingo—kodwa ngenxa yokuba ixesha lakho lingumntu.

Ukusuka ekuPhoseni ukuya ekubeni khona

Uyayeka ukucinga, “Ndingaqinisekisa njani?”
Uqala ukucinga, “Ndingaqhelana njani kuqala?”

Olu tshintsho lutshintsha yonke into.

Ukuphosa inqaku kuthetha ukunyanzela ingqalelo.
Ukubakho kuthetha ukuyifumana.

Xa ukhokela ngokuphakamisa, yonke imiyalezo ivakala ngathi ucela. Xa ukhokela ngokubonakala, umyalezo wakho uvakala ngathi uyaqhubeka.

I-LinkedIn ikunceda ukuba uhlale kwihlabathi labathengi bakho ngaphambi kokuba uthethe nabo. Igama lakho liyavela. Iingcamango zakho ziyavela. Ubukho bakho buba yinto eqhelekileyo, abuphazamisi.

I-imeyile ikunceda ukuba ubandakanyeke xa sele ikho loo nto. Inika ulwazi lwakho ilizwi. Iguqula ukuqonda kube yincoko yokwenyani.

Ngoko ke into yokwenyani yokubethela i-1-2 ayisiyo i-LinkedIn kunye ne-imeyile.

Yi:
Okokuqala, bonwa.
Emva koko, phulaphula.

Yiloo nto umahluko phakathi kokuphazamisa abantu nokwamkelwa kwincoko yabo.

Ukugqibela kokucinga

Ukufikelela ebantwini ngaphandle koncedo akusiyi kuba abantu bekuthiyile ukuqhagamshelwa—kuyasilela kuba bekuthiyile ukuqhagamshelwa ngabantu abangabaziyo abangafumananga ngqalelo yabo.

I-LinkedIn yindawo apho ufumana khona ingqalelo.
I-imeyile ebandayo yindawo oyisebenzisayo.

Xa ubadibanisa, uyayeka ukuphazamisa abantu uze uqale ukudibana nabo phakathi.

Kulapho ke ukusondela ebantwini kubanda kuyeka ukuziva kubanda — kuze kuqale ukuziva ngathi yingxoxo ebisele ilindele ukwenzeka.

kunye Umnxibelelanisi.ai, ungayakha le ndlela ngokuzenzekelayo—usebenzisa ukubandakanyeka okukrelekrele kwe-LinkedIn, izimvo ezixhaswa yi-AI, imibono yendalo yeprofayili, kunye nokufikelela ngokulandelelana okuvakala ngathi kungumntu. Endaweni yokutsiba ngqo ekuthumeleni imiyalezo, uqala ngokuvela. Kwaye ekugqibeleni xa uthumela imiyalezo, awusenguye umntu ongamaziyo—sele uqhelene.