I-LinkedIn® iyaqhubeka nokukhula njengeqonga elisetyenziswa kakhulu kuthungelwano lobuchwephesha, ubunkokeli bengcinga, kunye nokufumanisa umxholo. Kodwa phakathi kotshintsho lwe-algorithm kunye nokugcwala komxholo, uphawu olunye oluncinci lusenempembelelo enkulu: ii-hashtag ze-LinkedIn®.
Nokuba ufuna umsebenzi, umthengisi, umsunguli, okanye ungumdali womxholo, ukuqonda indlela yokusebenzisa ii-hashtag kwi-LinkedIn® kubalulekile ukuze wandise ukufikelela kwakho kwaye ubonakale apho kubalulekile khona. Esi sikhokelo sikubonisa okona kulungileyo Icebo le-hashtag le-LinkedIn® —indlela yokukhetha ezilungileyo, apho ungazibeka khona, kunye nendlela yokuhlala uphambili kuneendlela ezithandwayo.
Kutheni iiHashtag zibalulekile kwiLinkedIn®
Ngokungafaniyo ne-Instagram okanye i-X (eyayisakuba yi-Twitter), ukusetyenziswa kwe-hashtag ye-LinkedIn® kugxile ekufumanekeni kunye nokufaneleka kobungcali. Ii-hashtag zinceda ekuhleleni umxholo wakho ngokweendidi, ziwuvumele ukuba ubonakale kwii-topic feeds nakwiziphumo zokukhangela. Okubaluleke ngakumbi, ukusebenzisa iihashtag ezilungileyo inceda iiposti zakho zifikelele kubantu abangaphandle kwenethiwekhi yakho ekhoyo.
- Yandisa ukubonakala: Kuvela kukhangelo kunye nesihloko feed.
- Khulisa ukuzibandakanya: Fumana kubasebenzisi abalandela okanye baphonononge loo hashtag.
- Bonisa ukufaneleka kwemixholo: Sayina ukuba yintoni na isithuba sakho malunga nabasebenzisi bobabini kunye ne-algorithm.
- Tsalela abalandeli: I-Niche hashtag inceda ukuzisa abalandeli abasikhathaleleyo eso sihloko.
- Yandisa ubomi obude besithuba: Ii-hashtag ze-evergreen zinokugcina umxholo wakho ufunyenwe iiveki.
- Xhasa uphawu lomntu siqu: Ukusetyenziswa okuphindaphindiweyo kwee-hashtag kwi-niche yakho yomeleza ubuchule bakho.
Isebenza njani iHashtag Discovery kwiLinkedIn®?
I-LinkedIn® isebenzisa i-AI yentsingiselo ukuze iqonde ngcono umxholo womxholo, nto leyo eyenza ukusetyenziswa kwe-hashtag kube nefuthe ngakumbi. Abasebenzisi ngoku banokwenza oku kulandelayo:
- Landela ii-hashtag: Kanye njengokuba abasebenzisi balandela iinkampani okanye abantu.
- Phendla ii-hashtag: Ngokufanelekileyo ngakumbi, iziphumo ezilungelelanisiweyo ze-AI ezivela kuqala.
- Bona iingcebiso ze-hashtag: Ngethuba ndibhala izithuba okanye kwi-LinkedIn® feed.
Okutshintshileyo ngoku yindlela iLinkedIn® esebenza ngayo izisindo ukusetyenziswa kwe-hashtag. Ukugqithisa ii-hashtag ezingabalulekanga okanye iithegi ezihamba phambili ezingahambelani nomxholo wakho ngoku zikhokelela kwimibono esezantsi. Ingqwalasela ikukufaneleka, kungekhona umthamo.
Zingaphi iiHashtag onokuthi uzisebenzise?
I-LinkedIn® icebisa ii-hashtag ezi-3–5 ngeposi nganye ukuze isebenze kakuhle. Izithuba ezinee-hashtag ezininzi kakhulu zinokubonakala zingenamsebenzi, kwaye i-algorithm iyazithatha njengezibalulekileyo.
Isiluleko sepro: Beka ii-hashtag zakho ekupheleni kweposti yakho okanye udityaniswe ngobuchule kwizivakalisi zakho (umzekelo, "Kwesi sicwangciso sokuthengisa ...")
IiHashtag ezilungileyo zeLinkedIn® Ngoku (Ngodidi)
Nantsi uluhlu olukhethiweyo lwee-hashtag ezisebenza kakuhle nezihlala zihleli kwiindidi eziphambili. Ezi zihlaziyiwe ukuze zifumane iintsingiselo zangoku kunye notshintsho kwiqonga.
Ukuthengisa kunye nokuThengisa
- #Iqhinga lokuThengisa
- #Ukuthengiswa komxholo
- #B2BSIntengiso
- #Uphawu lomntu
- #Isizukulwana esiKhokelayo
Ingcebiso yePro: Soloko ubandakanya igama lenkampani yakho, ukuze ukwazi ukuhlanganisa izithuba.
Jonga ezinye ii-hashtag.
Ubunkokeli kunye nomsebenzi
-
- #Uphuhliso lobunkokeli
- #Ukukhula komsebenzi
- #IkamvaLomsebenzi
- #Umsebenzi okude
- #Uphuhliso lobuNgcali
Amanye ama-hashtag onokuwasebenzisa kwi-LinkedIn® zezi:
Ubuchwephesha kunye neNtsha
- #Kukubhadla okungeyonyani
- #Uguqulo lweDijithali
- #Izinto ezintsha
- #Ingcebiso
- #SaaS
Icebiso lobuchule: Ukuba igama lenkampani yakho line-ellipses okanye iziphumlisi, ungalifaki. Iya kuba likhonkco. Umzekelo, bhala #KonnectorAI, endaweni yeKonnector.AI.
Amanye ama-hashtag onokuwasebenzisa kwi-LinkedIn® zezi:
Ukukhangela kweJob
- #Ukukhangela umsebenzi
- #Ukuqasha ngoku
- #Abafuna Umsebenzi
- #VulaUkuSebenza
- #ResumeTips
Funda ngakumbi—-> Qalisa iphulo lokukhangela umsebenzi ngobuchule beKonnector.AI isixhobo sokuvelisa.
Eziphambili ngoku:
- #AIContent
- #UkuThulaKuthule
- #Imisebenzi eluhlaza
- #IiNomadi zeDijithali
- #Neurodiversity
Ungaqhubeka ujonga ii-hashtag ezithandwayo zosuku okanye inyanga ngokusebenzisa amakhonkco ahlukeneyo, anje Hootsuite kwaye ulungelelanise isicwangciso sakho ngokufanelekileyo.
Ingcebiso yePro: Unokucela i-ChatGPT ukuba ikunike i-hashtag ehambelanayo neshishini lakho.
Ndazise ukuba ungathanda ezi zijikwe zibe yiPDF ekhutshelwayo okanye zibhalwe kwiphepha lokukopela elibonakalayo!
Indlela yokukhetha iiHashtag ezifanelekileyo kwizithuba zakho zeLinkedIn®
Ukukhetha ii-hashtag ezifanelekileyo akukho malunga nokusukela ezona zidumileyo. Imalunga nolungelelwaniso-kunye nomxholo wakho, abaphulaphuli, kunye neenjongo. Nalu ulandelelwano olulula lwesigqibo:
- Chonga abaphulaphuli bakho: Uzama ukufikelela kubani? Zeziphi ii-hashtag abaza kuzilandela okanye bazikhangele?
- Chaza umxholo wakho womxholo: Imalunga nantoni iposi yakho? Tshatisa ii-hashtag kunye nezinto eziphambili zokuthatha.
- Hlanganisa imigangatho yodumo: Sebenzisa ithegi enye yomthamo ophezulu (umz. #Ubunkokeli), enye ye-niche tag (umz. #HealthcareHiring), kunye nethegi enye enebrendi okanye eyesiqhelo.
Umzekelo: Kwisithuba sezisombululo zokudinwa kwabasebenzi kwitekhnoloji, ungasebenzisa: #MentalHealthAtWork #TechLeadership #BurnoutPrevention
Apho Ungazibeka khona iiHashtag kwiLinkedIn®
- Isiphelo seposi: Olona khetho lucocekileyo. Gcina umyalezo wakho unjalo, ulandelwa luluhlu lwee-hashtag ezi-3 ukuya kwezi-5.
- Ifakwe kwisicatshulwa: Kuphela kumandla, iithegi ezimfutshane (umz., "#Ubunkokeli bubaluleke kakhulu kunangaphambili kwiindawo zokusebenza ezixubeneyo.")
- Kwizimvo zokuqala: Ayisebenzi ngoku. Ii-hashtag kwizimvo azinakwa yi-algorithm ye-LinkedIn®.
Isicwangciso seHashtag seLinkedIn®
1. Yakha iThala leencwadi leHashtag yoBuqu
Gcina ii-hashtag ngomxholo (umzekelo, ukuthengisa, ukukhangela umsebenzi, uhlaziyo lweMveliso) kwaye uzijikelezise ngokusekelwe kuhlobo lweposi yakho. Gcina i-5-7 kwicandelo ngalinye.
2. Beka iliso kwiiTagi eziTrendi
Sebenzisa uphendlo lwe-LinkedIn® kunye nee-content feeds ukuze ubone ukuba zeziphi iithegi ezidumileyo kushishino lwakho. Ungalandela nee-hashtag eziphambili ukujonga ukusebenza komxholo.
3. Vavanya kwaye ufunde
Hlaziya uhlalutyo lweposi ukuze uthelekise ukubandakanyeka kwii-hashtag ezahlukeneyo. Sukuvele ulandelele imbonakalo-jonga izinto ezigciniweyo, izimvo, kunye nondwendwelo lweprofayile.
4. Yenza iHashtag eneBranded
Ufumene uthotho okanye inyathelo? Yenza i-hashtag ibe yodwa kwibhrendi yakho (umzekelo, #Iingcebiso zeKonnector okanye #SubmitSuccess). Cela iqela lakho okanye abalandeli ukuba bayisebenzisele ukubonakala ngakumbi.
Iimpazamo eziqhelekileyo zokuthintela
- Ukusebenzisa i-hashtag evaliweyo okanye engasebenziyo: Ezinye iithegi ezindala azisasebenzi okanye zivaliwe-itshekhi kabini umsebenzi ngaphambi kokuthumela.
- Ukufakwa kweHashtag: Okunye akukho ngcono. Ncamathela ku-3–5.
- Ukwenza igeneric kakhulu: #Ishishini okanye #Impumelelo ihlala ibanzi kakhulu ukuba ingaluncedo. Khetha enye niche ngakumbi.
Infographic Idea
Yenza iphepha lokukhohlisa elibonakalayo elinesihloko esithi “The LinkedIn® Hashtag Mix” elichaza indlela yokudibanisa:
- I-hashtag enye edumileyo (abalandeli abayi-1K+)
- I-1 niche hashtag (ngaphantsi kwe-50K)
- I-1 ye-hashtag enegama ekhethekileyo kwishishini lakho
Creative Asset Idea
Nika iphepha lokusebenzela elinokukhuphela elithi “LinkedIn® Hashtag Planner” okanye itemplate yeNgcinga enamacandelo alandelayo:
- Ukucwangcisa isithuba ngeveki
- Ithala leencwadi leHashtag ngesihloko
- Ukulandelwa kothethathethwano
Umqukumbelo: IiHashtag Azifanga—Zikrelekrele Nje
Ukuba ubungazinaki ii-hashtag okanye uzisebenzisa ngokungacwangciswanga, ngoku lixesha lokuba ucinge ngokutsha ngecebo lakho. Ii-hashtag kwi-LinkedIn® zibalulekile—kodwa kuphela ukuba uzisebenzisa ngabom.
Ukusuka ekwakhiweni kophawu lomntu ukuya ekutsaleni izikhokelo ezifanelekileyo, ii-hashtag ze-LinkedIn® inokukhulisa ukubonakala kwakho xa isetyenziswa kunye nomxube ochanekileyo wokubaluleka, ukwakheka kunye nobuninzi.
Ngaba ufuna uncedo lokwandisa ukubonakala kwakho kwe-LinkedIn® kunye nokufikelela kwabanye abantu? Phonononga Ibhlog yomnxibelelanisi ukufumanisa izixhobo ze-AI ezikhulisa inethiwekhi yakho kunye nokwandisa ukusebenza komxholo wakho-i-hashtag zibandakanyiwe.
Ukufikelela kwakho kwi-LinkedIn® kube yi-11x
Ukuzenzekela kunye neGen AI
Sebenzisa amandla e-LinkedIn® Automation kunye ne-Gen AI ukuze wandise ukufikelela kwakho ngendlela ongazange uyifikelele ngaphambili. Bandakanya amawaka abantu abakhokelayo veki nganye ngezimvo eziqhutywa yi-AI kunye neephulo ezijoliswe kuzo—zonke zivela kwiqonga elinye elinamandla le-lead-gen.
Imibuzo ebuzwa qho
Zingaphi ii-hashtag endifanele ndizisebenzise kwi-LinkedIn®?
Ewe, xa zihambelana nomxholo wakho kwaye zihambelana nomxholo wakho.
Kuphela xa zihambelana nomxholo wakho.
Hayi, azinakwa kakhulu yi-algorithm.
Ewe, ii-hashtag ezinophawu zinceda ekwakheni ubuwena kunye nokungaguquguquki.










