Besikhona sonke. Ubeka umgudu ukutsala umthengi, babonakala benomdla, kwaye emva koko… ukuthula. Kuyakhathaza, akunjalo?
Kodwa nanku umgca wesilivere: ukubandakanya kwakhona abathengi abalahlekileyo kudla ngokungabizi kakhulu kunokusukela amakhondo amatsha. Ngapha koko, wakuba usungule unxibelelwano, awuqali ukusuka ekuqaleni-ukwakha kwakhona olo lwalamano kunokuba lulutho. ujike u-“mhlawumbi” abe ngu-“ewe” kwakhona.
Ngoko ke, sizibuyisela njani? Masingene singene kwinkqubo yothethathethwano kwakhona kwaye sivule okunokwenzeka okuhleli phantsi kwempumlo yakho.
Ukuchonga Abaxhasi Abangenamdla/ Abalahlekileyo
Ngaphambi kokuba sibaphumelele, kufuneka sichonge ukuba ngubani ufanelekile "njengomthengi olahlekileyo.” Ngamafutshane, ngabo abakhe baganwa kodwa bathe cwaka. Mhlawumbi bayekile ukuphendula ii-imeyile, khange bangene kwiqonga lakho kwiinyanga, okanye barhoxise umrhumo wabo ngaphandle kwelizwi.
Ukuze uzifumane, jonga indlela yokuziphatha: Ngubani ongakhange aphendule kwiintsuku ze-X? Ngubani ongakhange athenge kwiinyanga ezi-Y? Ezi iipateni yindawo yakho yokuqala yokulawula incoko. Asicebisi isimbo sesandla sokuhlalutya isizukulwana esikhokelayo.
Ukuba ukhona umisele i iphulo elizenzekelayo kunye noMqhamanisi, Unga ukulandelela ngokulula ukuzibandakanya kwabo ngokusebenzisa uhlalutyo lwethu olwakhelwe ngaphakathi. Faka izihluzo ezahlukeneyo, njengale iboniswe ngezantsi (izicelo zolwamkelo ezisalindelekileyo), kwaye uchonge abakhokheli abangalamkelanga uqhagamshelo lwakho okanye baphendule. Nanku umbono:
Oku kuya kukunika uluhlu olucacileyo lwezikhokelo eziye zabanda. Unako ngoko zikhuphele ngaphandle kuluhlu olutsha olukhokelayo (njengoko kubonisiwe ngotolo) kwaye uqalise iphulo ekujoliswe kulo ukubandakanya abo bangekaphenduli. Ngale ndlela, unokuchonga ngcono abathengi bakho abalahlekileyo okanye abangabalulekanga kwaye ufikelele kubo ngendlela elungiselelwe.
Ukuqonda Izizathu Zokungabandakanyeki
Kulungile, ekubeni ngoku sibachongile, owona mbuzo ngulo: Kwakutheni ukuze bakhukuliseke? Ngokuqhelekileyo kukho isizathu, kwaye kubalulekile ukuqonda ukuba yintoni ebangele ukuchithwa. Ngaba ibiyinto engekhoyo? Umba wexabiso? Utshintsho kwizinto eziza kuqala?
Masithi uyinkampani ye-SaaS. Esinye sezizathu eziqhelekileyo zokuba abathengi bakho bangazibandakanyi ngokwaneleyo kunokuba lutshintsho kwiimfuno zabo zesoftware. Mhlawumbi baye bamkela isixhobo esitsha esidibanisa ngcono neenkqubo zabo ezikhoyo, okanye mhlawumbi bazigqithile iimpawu zakho zangoku kwaye bafuna izisombululo ezomeleleyo.
Isenokuba yinto elula njengamaxabiso-mhlawumbi umntu okhuphisana naye unikezela ngesicwangciso sexabiso eliphantsi esinemisebenzi efanayo okanye eyongeziweyo, okanye mhlawumbi umthengi wakho ufumene imodeli yobhaliso ebhetyebhetye ehambelana ngcono nohlahlo lwabiwo-mali lwabo.
Ukuqonda ezi zizathu kubalulekile. Ukuba uyazi, umzekelo, ukuba amaxesha okukhokela ayindawo yentlungu, unokugxininisa ukuphuculwa kwamva nje kwisantya sakho sokuvelisa. Okanye ukuba amaxabiso ngumba, ungajonga ekunikezeni imiqathango yentlawulo ebhetyebhetye okanye izaphulelo ezininzi ezinokukwenza ukhuphisane ngakumbi.
Ngokuzibeka ezihlangwini zabo, unako jongana ngqo nezo mfuno. Kwaye undithembe, ngakumbi wena baqonde iintlungu zabo, kokukhona uya kuxhobela ngakumbi ukubabuyisela emhlambini.
Ukuyila iMiyalezo eJoliswe
Kulapho umlingo wenzeka khona—ukwenza imiyalezo eziva yobuqu kwaye ibalulekile. Awunako ukuthumela igeneric "Heyi, siyakukhumbula!" kwaye ulindele iziphumo. Kunoko, thetha ngokuthe ngqo ngezinto ezibaxhalabisayo.
Umzekelo, ukuba umthengi umkile ngenxa yokuba unganikezelanga ngenqaku elithile okanye uhlengahlengiso lwemveliso, kwaye ngoku wenza njalo, nanku umyalezo onokuwuthumela:
Umxholo:Sinento entsha esikwenzela wena!
Molo [Igama loMthengi],
Ndikhumbula incoko yethu kwiinyanga ezimbalwa ezidlulileyo malunga [nendawo ethile yeentlungu, umzekelo, imfuneko yokhetho lokulinganisa ngokwesiko kwiiodolo zakho]. Ngelo xesha, sasingenalo elo candelo, kodwa ndandifuna ukunazisa—liyafumaneka ngoku!
Sisanda kukhupha [uhlaziyo lwenqaku] kwaye bendicinga ukuba iya kulungela iimfuno zakho. Ndingathanda ukuva iingcinga zakho kwaye ndibone ukuba singaqhubeka na apho besiyeke khona.
Ndiyathemba ukuba yonke into ihamba kakuhle ngeshishini lakho, kwaye uzive ukhululekile ukufikelela nangaliphi na ixesha!
Ngokuzithoba,
[IGama lakho]
Qaphela ukuba umyalezo uthetha njani nenkxalabo ethile (inqaku elilahlekileyo), ubhekisa kwincoko yangaphambili, kwaye unike isisombululo ngaphandle kokutyhala. Ixesha likwabalulekile apha-ukuthumela lo myalezo kanye emva kokusungulwa kwenqaku okanye xa belisebenza LinkedIn kwandisa amathuba akho okufumana impendulo.
Undoqo kukugcina ithoni ifudumele kwaye ifikeleleka, ibonisa ukuba unenkathalo ngeemfuno zabo kunokuba wenze nje ukuthengisa.
Ngelixa umyalezo owenzelwe wena uhamba umgama omde, ngaba sele ucofe kwi amandla omyalezo we-AI okwangoku?
Ukunikezela ngeNkuthazo yokuBuyisa
Ngamanye amaxesha, abathengi bafuna nje a into encinci ukuba ndibuye. Ukunikezela ngezaphulelo ezikhethekileyo, izibonelelo ezikhethekileyo, okanye imbuyekezo yokuthembeka kunokwenza umahluko omkhulu. Ukuba baphezu kocingo, a inkuthazo efike ngexesha elifanelekileyo inokuba zeziphi iingcebiso zesikali ekuthandeni kwakho.
Nangona kunjalo, yiba nobuchule malunga noku-inkuthazo kufuneka uzive ngathi uphumelele amacala omabini, hayi nje umzamo onzima wokubabuyisela. Unokukhangela idatha kwi zeziphi iintlobo zonikezelo ngokwesiqhelo sebenza kakuhle kwishishini lakho ukulungisa indlela yakho.
Ukusebenzisa ulandelelwano oluzenzekelayo
Masinyaniseke—akukho mntu unexesha lokulandela ngesandla kunye nomthengi ngamnye olahlekileyo. Kulapho i-automation ingena! Ukuseta ulandelelwano oluzenzekelayo lokulandelelanisa kukugcina uphezulu-ingqondo ngaphandle kokugqithisa abafowunelwa bakho.
Umzekelo, ungaphazamisa imiyalezo: thumela inqaku elikhawulezayo kwiintsuku ezimbalwa emva kokuba bekhuphe, emva koko isikhumbuzo sobuhlobo emva kweveki. Ukuba awukafumani mpendulo- ke umyalezo emva kwenyanga e-1 okanye iiveki ezi-6 unokukunika isiqalo esitsha. Undoqo kukulungelelanisa—ukuzenzekela, kodwa ungaqhubi ngebhombu.
Endaweni yokuphanda ngesandla awona maxesha alungileyo okulandelela imiyalezo, ukusebenzisa Umnxibelelanisi’s drip campaign feature ukwenza le nkqubo. Ayikongi nje ixesha kodwa iqinisekisa ukuba ukhokelo lwakho luyafikelelwa ngamaxesha afanelekileyo othethathethwano. Nantsi indlela ongayenza ngayo:
Khetha inyathelo le ukuthumela umyalezo wokulandelela ngaphakathi nakweliphi na iphulo lakho lokuthontsiza (njengoko kubonisiwe kulo mfanekiso ungasentla), kwaye lungelelanisa umyalezo ukuhambelana nelizwi lakho kunye nendlela.
Ukuqokelela iNgxelo yoPhuculo
Ukuba ufuna ngokwenene ukuphumelela abathengi, babuze ukuba kutheni bemkile kwasekuqaleni. Ifomu yempendulo elula okanye uphando inokubonelela ngomgodi wegolide wokuqonda. Ingaba bebengonwabanga yinkonzo? Ngaba bafumana enye indawo engcono? Nokuba siyintoni na isizathu, uya kukwazi ukuhlengahlengisa isicwangciso sakho ukuya phambili.
Kwaye, ngokubabonisa ukuba uzimisele ukumamela kwaye uphucule, unokuphinda bakuthembe kwakhona. Icebiso lobuchule: Yenza kube lula kubo ukuba baphendule ngemibuzo ekhawulezayo, enokuthathelwa amanyathelo.
Ukubek'esweni iiMetrics zokuBandakanya
Ngoku ngenxalenye yolonwabo-ukulandelela impumelelo yakho. Hlala ujonge iimethrikhi eziphambili ezifana namazinga avulekileyo, amazinga okucofa, kunye namazinga okuguqulwa ukubona ukuba ngawaphi amaqhinga asebenzayo nalapho unokufuna ukulungisa.
La manani aya kubalisa elona bali lokwenyani kakuhle kangakanani iinzame zakho zokudibana kwakhona zihlawula. Kwaye khumbula, injongo ayikokubuyisela nje abathengi abambalwa, kodwa kukucokisa inkqubo yakho ukuze uphucule ngokuqhubekayo.
isiphelo
Ukubuyisela abathengi abalahlekileyo Asiyontshukumo nje yobulumko—ibalulekile. Basele beqhelene nebrand yakho, kwaye ngeqhinga elifanelekileyo, ungaphinda uyivuthe loo ntlantsi. Ke, thatha ixesha lokuqonda ukuba kutheni berhoxile, besenza imiyalezo ethetha ngqo nabo, kwaye banikeze inkuthazo ebonisa ukuba ulixabisile ishishini labo.
Ngoku lithuba lakho-sebenzisa ezi ngcebiso kwaye ubone ukuba zingaphi abathengi abalahlekileyo ungaphumelela umva. Singathanda ukuva iziphumo zakho!
Ngaba ukulungele ukusebenzisana kwakhona neenkokeli zakho ngaphandle komgudu? Qalisa ukwenza amaphulo akho e-drip kwi-Konector ngoku kwaye ubukele abathengi bakho abalahlekileyo bebuyela ebomini! Dibana no nathi namhlanje ukwazi ukuba sinokunceda njani!
11x Ukufikelela kwiLinkedIn kunye
Ukuzenzekela kunye neGen AI
Bopha amandla e-LinkedIn Automation kunye neGen AI ukukhulisa ukufikelela kwakho kunanini na ngaphambili. Bandakanya amawaka esikhokelo ngeveki kunye nezimvo eziqhutywa yi-AI kunye namaphulo ekujoliswe kuwo-zonke zivela kwiqonga elinye le-lead-gen powerhouse.
Imibuzo ebuzwa qho
Customer re-engagement is the process of reconnecting with prospects or customers who were previously interested but have become inactive or unresponsive, with the goal of restarting conversations and converting them.
Re-engaging lost customers is important because it is more cost-effective than acquiring new ones. These customers are already familiar with your brand, making it easier to rebuild trust and drive conversions.
You can identify lost customers by tracking inactivity signals such as no responses to messages, lack of platform usage, or no purchases over a defined period. Tools like Konnector help automate this identification through engagement filters.
Customers typically disengage due to pricing concerns, missing features, better alternatives, poor timing, or changing business needs. Understanding these reasons is key to crafting effective re-engagement strategies.
The best way is to send personalized, value-driven messages that address their specific pain points. Referencing past interactions and offering relevant updates or solutions increases the chances of reactivation.
Automation helps by scheduling timely follow-ups, segmenting disengaged leads, and ensuring consistent communication. With tools like Konnector, you can run drip campaigns without manual effort while maintaining personalization.
Key metrics include open rates, reply rates, click-through rates, and conversions. Tracking these helps you understand what messaging works and optimize your strategy for better results.
