Uninzi lokufikelela kwi-B2B lwakhiwe ngesiseko esilula: fumana umntu ofanelekileyo uze umthumelele umyalezo. Ujoliso lusekelwe kwi-ICP. Ixesha lisekelwe kwikhalenda. Ukwenziwa komntu ngamnye kusekelwe kwigama nakwinkampani.
Iyasebenza — kodwa ayisebenzi kakuhle. Kwaye kwindawo apho abenzi bezigqibo befumana ukufikelela kubantu abaninzi kunangaphambili, “ayisebenzi kakuhle” ithambekele ekubeni “ayisebenzi kakuhle konke konke.”
I-Social Signals Intelligence yiyo ethatha indawo yaloo ngcamango. Asiyondlela ingcono le ndlela ifanayo. Yindawo yokuqala eyahlukileyo ngokupheleleyo — ebuza ukuba ngubani omele afikelele kuye, kodwa ukuba ucinga ntoni loo mntu ngoku, nokuba ngaba eli lixesha elifanelekileyo lokuqalisa incoko.
Yintoni iSocial Signals Intelligence?
I-Social Signals Intelligence yindlela yokusebenzisa idatha yokuziphatha yexesha langempela evela kwi-LinkedIn ukuze kuchongwe, kufunyanwe, kwaye kuqwalaselwe ixesha lokufikelela kwi-B2B ngokuchanekileyo. Endaweni yokuthembela kwidatha yeprofayili engaguqukiyo ukwakha uluhlu kunye nokuqalisa ulandelelwano, isebenzisa imiqondiso yemisebenzi ephilayo - oko i-ICP yakho ikuthumelayo, iphawula ngako, isebenzisana nako, kwaye isasaza esidlangalaleni - ukubonisa amathuba afanele ukujongwa kuqala ngoku.
Imiqondiso ayifihlwanga. Ipapashwa yonke imihla kwi-LinkedIn ziingcali ozama ukuzifikelela. Isekela-sekela lezentengiso libhala ngeengxaki zomgangatho wokufikelela ebantwini. Intloko yeRevOps iphawula ngomxholo wokwabiwa kwemisebenzi. Umsunguli obhengeza ukuqeshwa komntu omtsha kwisikhundla esibonisa ukuba uhlahlo-lwabiwo mali luye lwavulwa. Nganye kwezi yingongoma yedatha ekuxelela into engenakukwazi ukuhluzwa yi-static filter: ukuba lo mntu ucinga ngengxaki onokuyisombulula.
I-Social Signals Intelligence yisiseko esibamba ezo ngongoma zedatha, sizitolike, kwaye sithumele amathuba afanelekileyo kumsebenzi wakho wokufikelela kubantu ngexesha elifanelekileyo.
Kutheni ukujolisa kwi-ICP engaguqukiyo kungasanele
Ukujolisa okungaguqukiyo kunesiphako esingundoqo esingenakulungiswa yivolumu. Kukuxelela ukuba ufikelele kubani. Akukuxeleli nto malunga nokuba nini.
Umntu ofanayo ongumthengi ofanelekileyo ngoJanuwari usenokuba usandul’ ukuhlaziya isivumelwano seminyaka emibini ngoDisemba. Le nkampani ifanayo ehambelana ngokugqibeleleyo neemfuno zakho ze-firmographic isenokuba phakathi kohlengahlengiso kwaye ikwimeko yokungathengi. Izihluzi ezinganyakaziyo ziyindlela nje yokuzichaza. Injongo yokuthenga iyatshintshatshintsha. Ukuphatha ezi zinto zimbini njengezilinganayo yingakho ukufikelela okujoliswe kakuhle kusavelisa amazinga eempendulo aphakathi kwe-3 ne-7%.
| Indlela yokujolisa | Oko ikuxelela kona | Oko ikuphosayo | Izinga lempendulo eliqhelekileyo |
|---|---|---|---|
| Izihluzi ze-ICP eziqinileyo | Ngubani ohambelana neprofayili yakho yomthengi | Ingaba ngoku lixesha elifanelekileyo | 3 kwi7% |
| Izihluzi ezizinzileyo + ukwenziwa ngokwezifiso | Ngubani ohambelanayo + igama kunye nereferensi yenkampani | Ingaba umntu oza kujonga ukuba ubandakanyeka na | 5 kwi10% |
| Ubukrelekrele beZibonakaliso zeNtlalo | Ngubani ofanelana + nento abayicingayo ngoku | Kuncinci kakhulu — ukufikelela ebantwini kubangelwa bubungqina | 15 ukuya kwi-30%+ |
Umahluko phakathi komqolo wokuqala nowesithathu awulunganga xa ukopisha. Kungcono xa ubhala ixesha — kwaye ixesha lixhomekeke ngokupheleleyo kumgangatho wesignali.
Imiqondiso emithandathu ebonisa injongo yokuthenga i-B2B yokwenyani
Ayizizo zonke izinto ezenziwa yiLinkedIn ezilingana nobunzima njengophawu lokuthenga. Ezinye iimpawu zivakala ziphezulu kwaye zicacile. Ezinye azicacanga kwaye zihambelana nemeko. Iinkqubo zobukrelekrele zeSocial Signals ezisebenzayo ziyahlula phakathi kwazo — kwaye ziqale zisebenze kwezona zinamandla.
Imiqondiso ecacileyo yenjongo
- Ukupapasha iposi malunga nomceli mngeni othile — umntu oza kujongana nemicimbi ukhankanye ingxaki esidlangalaleni. Ukufikelela kwakho kuphendula kwinto esele beyifakile kwirekhodi.
- Ukucela inethiwekhi yabo ukuba inike iingcebiso zezixhobo okanye abathengisi — uvavanyo olusebenzayo luyenzeka ngoku. Olu phawu lunobomi beshelufu beeyure ezingama-48 ukuya kuma-72 ngaphambi kokuba incoko iqhubeke.
- Ukuphawula ngomxholo womncintisani — umdla, ukunganeliseki, okanye ukuthelekisa okusebenzayo. Konke kubonisa ukubandakanyeka kudidi lwakho.
Iimpawu zenjongo yomxholo
- Isibhengezo sendima entsha kwisikhundla sokuthenga — isekela-sekela elitsha, iNtloko, okanye uMlawuli liza negunya lokuvavanya izixhobo kunye neenkqubo. Ixesha lithatha iintsuku ezingama-30 ukuya kwezingama-90.
- Utshintsho kwiindlela zokubandakanya umxholo — umntu oqala ngequbuliso abandakanyeke kumxholo othile emva kweenyanga zokuthula lutshintsho lokuziphatha olufanele ukuphawulwa.
- Imiqondiso yenqanaba lenkampani — izibhengezo zemali, ukuqeshwa kwabantu abadala abatsha, ukukhula kwenani labasebenzi — zonke zibonisa utshintsho oluhlala luphambi komsebenzi wokuthenga.
Iimeko zesignali ezithembekileyo kakhulu zezi imiqondiso eqokelelweyo — xa umntu oza kujonga umsebenzi ebonisa izalathiso ezininzi ngaxeshanye. Isibhengezo esitsha sendima esivela kumntu obhala ngomngeni ofanelekileyo kwaye ebandakanyeka kumxholo womncintisani asingomntu othandabuzayo. Sisikhokelo sakho sokufikelela esibaluleke kakhulu kule veki.
Ungafunda ulwahlulo oluneenkcukacha lwendlela yokuzibona nokwenza ezi zinto kwisikhokelo sikaKonnector ku Iimpawu ze-LinkedIn zentlalo zabathengi be-B2B abaneenjongo eziphezulu.
Bukela: Ubulumko beSocial Signals kunye neKonnector
Indlela i-Social Signals Intelligence etshintsha ngayo indlela yokusebenza yokufikelela ebantwini
Impembelelo esebenzayo ye-Social Signals Intelligence ayijolisi nje kuphela, kodwa itshintsha yonke indlela eyenzeka ngayo indlela yokufikelela ebantwini — ukusuka ekuchukumiseni kokuqala ukuya kumyalezo wokuqala kunye nokulandelelana okulandelayo.
Ngaphambi kwesicelo soqhagamshelo: ukufudumeza okukhokelwa sisignali
Xa umntu onomdla ebhala ngomngeni othile kwimveliso yakho, loo posi ikwalithuba lokuzilolonga ngaphambi kokuba kuqale naluphi na unxibelelwano oluthe ngqo. Ingxelo ehambelana nomxholo woko akubhalileyo, hayi ukuvuma ngokubanzi - ibeka igama lakho engqondweni yakhe ngaphambi kokuba ucele nantoni na.
Xa isicelo sakho soqhagamshelo sifika emva kweentsuku ezimbini okanye ezintathu, awungomntu ungamaziyo. Nguwe umntu othethe into ekufanele ukuba uyifunde ngengxaki abayiphakamisileyo esidlangalaleni. Loo meko itshintsha izinga lokwamkelwa ngeendlela apho kungekho phawu lokwenza ngokwezifiso elinokuphinda lisetyenziswe.
Umsebenzi wokuphawula oncediswa yi-AI kaKonnector uveza ezi zithuba ngokuzenzekelayo kwaye ubhala izimvo ezisekelwe kumxholo — kungekhona kwitemplate. Yonke idrafti ikwi-line yokwamkelwa ngumntu. Akukho nto ithunyelwayo ngaphandle kokubhalisa kwakho.
Isicelo soqhagamshelo: bhekisa isignali ngokukodwa
Inqaku lesicelo sonxibelelwano elibhalwe malunga nomqondiso wentlalo lahlukile kakhulu kwintshayelelo eqhelekileyo. Thelekisa:
"Molo Sarah — ndisebenza namaqela e-VP Sales malunga nomgangatho wokufikelela ebantwini kwaye ndicinga ukuba kuya kuba luncedo ukunxibelelana."
Ukuqobisana:
“Molo Sarah — iposi yakho malunga namazinga eempendulo ze-SDR ehlayo ukuya kwi-4% ivakala kakuhle. Besisebenza ngengxaki efanayo namaqela ambalwa. Kungangcono ukuba siqhagamshelane.”
Isigidimi sesibini sibhekisa kwinto yokwenyani. Ifika inomxholo osele uqhotyoshelwe. Umntu oza kwamkelwa uyayiqonda ireferensi kwaye izinga lokwamkelwa liyayibonakalisa loo nto.
Umyalezo wokuqala: yakha phezu koko bakuthethileyo, hayi phezu koko ukuthengisayo
Umyalezo wokuqala emva kokuba uqhagamshelo lwamkelwe awuyondawo yokubhala inqaku. Yindawo yokuqhubeka nencoko eyaqalwa yisignali. Buza umbuzo omnye othe ngqo owakhelwe phezu komngeni abawuphakamisileyo. Yenza kube lula ukuwuphendula. Yenza kube lula ngabo.
I-Konnector ibhala le miyalezo yokuqala ngokusekelwe kwidatha yesignali ephilayo - umxholo othile weposi, umxholo wendima, indlela yokuziphatha yokuzibandakanya - ivelisa umyalezo ofundeka njengobhalwe ngokwenene kuloo mntu endaweni yokuba uthathwe kwithala leencwadi letemplate. Ukwenziwa ngokwezifiso kwe-AI kule nqanaba lokucacisa yiloo nto ivala umsantsa phakathi kokuzenzekela kunye nobunyani ngokwezinga.
Ubukrelekrele beZignali zeNtlalo kunye nokwenza ngokwezifiso i-AI: indlela ezisebenzisana ngayo
I-Social Signals Intelligence ibonelela ngezinto ezisetyenzisiweyo - oko umntu ocingayo akwenzayo nangokucinga ngako ngoku. Ukwenziwa ngokwezifiso kwe-AI kuguqula ezo zinto zibe yindlela yokufikelela abantu abanomdla ngokwaneleyo ukuba bazive bengabantu bokwenene.
Akukho nanye esebenza kakuhle ngaphandle kwenye.
Ukwenziwa ngokwezifiso kwe-AI ngaphandle komxholo wesignali kuvelisa imiyalezo ebhalwe kakuhle kodwa eqhelekileyo — eyahlukahlukeneyo ngokwaneleyo ukuba ingabukeki icwangcisiwe, kodwa ingasekelwanga kwinto evezwe ngumntu onomdla. Ubukrelekrele besignali ngaphandle koncedo lwe-AI buvelisa umqobo wophando — iimpawu zikhona, kodwa ukubhala umyalezo olungiselelwe umntu ngamnye ngokwezinga akunakwenzeka.
Xa bebonke, bavelisa oko kuveliswa zii-SDR zabantu ezilungileyo — imiyalezo enxulumene nomxholo, ngexesha elifanelekileyo, nethile — kodwa ngobuninzi akukho qela labantu elinokuxhasa ngesandla.
| Indlela | Umgangatho wokwenza ngokwezifiso | Ukusabalala | Ukuqonda ngemiqondiso |
|---|---|---|---|
| Ukufikelela ebantwini ngesandla | Uphezulu — ngumntu ngokupheleleyo | Phantsi — Umlinganiselo wabantu abali-15 ukuya kuma-20 ngosuku | Phezulu — ukuba i-SDR iphanda umntu ngamnye oza kukhangela |
| Ukuzenzekela okuqhelekileyo | Isekelwe kwitemplate ephantsi | Iphezulu — amakhulu ngosuku | Akukho nto — uluhlu olungaguqukiyo, akukho zimpawu ziphilayo |
| Ubukrelekrele beZignali zeNtlalo + ukwenziwa ngokwezifiso kwe-AI | Isekelwe kwisignali ephezulu, ixhomekeke kumxholo othile | Izikali eziphezulu ngaphandle kokulahleka komgangatho | Imiqondiso ephezulu — ephilayo iyondla yonke imiyalezo |
Umqolo ongezantsi yile nto iKonnector eyakhelwe ukuyizisa. Kwakhona yile nto iphambili kwindlela yokufikelela abantu njengoko izixhobo zokwenza kube lula ukuyisebenzisa ziyafikeleleka.
Ukulinganisa impembelelo: oko kutshintsha yiSocial Signals Intelligence kwiimetrikhi zakho
Isiphumo sokufikelela kubantu abasebenzisa isignali sibonakala kuzo zonke izigaba ze-funnel - kungekuphela nje izinga lokuphendula.
- Izinga lokwamkelwa koqhagamshelo: Ukuzibandakanya ekufudumaleni kunye namanqaku abhekisele kwisignali rhoqo kukhuthaza ukwamkelwa okungaphezulu kwama-50%. Izicelo ezibandayo ziphakathi kwama-20 ukuya kuma-30%.
- Ireyithi yokuphendula umyalezo wokuqala: Izivuli ezisekelwe kwisignali ezibhekisa kwinto evezwe lithemba zivelisa amazinga eempendulo ali-15 ukuya kuma-30% nangaphezulu. Imiyalezo yokuqala eqhelekileyo iphakathi kwe-3 ukuya kwi-7%.
- Umgangatho wencoko: Abantu abanethemba lokuba baphendule kumyalezo oshukunyiswa sisignali sele bebandakanyekile kule ngxaki ixoxwayo. Umgangatho wencoko - kunye nesantya sokuqhubela phambili ukuya kwintlanganiso - kuyayibonakalisa loo nto.
- Isantya sombhobho: Umntu ofike kwingxoxo sele ecinga ngale ngxaki uphela ngokukhawuleza kunomntu ophazamiseke ngokungenanjongo.
- Impilo yeakhawunti: Amanani aphezulu okwamkelwa aphucula iTrust Score yeLinkedIn ngokuhamba kwexesha - oko kuthetha ukuba ukufikelela rhoqo okusekelwe kwisignali kuyawuqinisa amandla okuthumela iakhawunti yakho kwixesha elizayo endaweni yokuyitshabalalisa.
I-metric nganye iyaphucuka kuba ingqiqo esisiseko ingcono. Ukufikelela abantu ngexesha elifanelekileyo kuvelisa iziphumo ezingcono kuzo zonke izigaba ezilandelayo.
Indlela esebenza ngayo i-Konnector's Social Signals Intelligence xa isenziwa
I-Konnector ijonga umsebenzi wamagama angundoqo, ukubandakanyeka emva, kunye nokuziphatha kweprofayili kuyo yonke i-ICP yakho echaziweyo rhoqo. Xa umntu oza kukhangela umsebenzi ebonisa isignali efanelekileyo - iposi malunga nomngeni ofanelekileyo, uluvo malunga nomxholo womncintisani, isibhengezo sendima entsha, umbono weprofayili - zibonakala kwi-feed yesignali yeqonga, zibekwe phambili ngamandla enjongo.
Ukusuka apho, umsebenzi wokufikelela kubantu usebenza kunye nesiginali njengesiseko sayo.
- Izimvo zokufudumeza ezincediswa yi-AI dibana nesithuba esithile esibangele isignali — esibhalwe kwisihloko sesithuba, esivunyiwe ngumntu ngaphambi kokuba sithunyelwe
- Amanqaku oqhagamshelo olubhekisele kwisignali zenziwe ngokusekelwe kwinto ethethwe ngumntu oza kulindela umsebenzi kunye noko akwenzayo ngoku
- Imiyalezo yokuqala kunye nokulandelelana zenziwe ngokwezifiso ngokwemeko yesignali ephilayo — kungekhona kwiintsimi zeprofayili ezingaguqukiyo
- Ulandelelwano olukrelekrele olunengqiqo yokuba/ukuba/ngoko indlela nganye elindelekileyo isekelwe kwindlela abaziphethe ngayo — ngoko ke ulandelelwano luyatshintsha njengoko umntu olindelekileyo ebandakanyeka, engayinaki, okanye ebonisa kwakhona
Umsebenzi opheleleyo — ukusuka ekufumaneni isignali ukuya ekuvumelaniseni i-CRM — ugutyungelwe ngokweenkcukacha kwisikhokelo sikaKonnector ukuze Ukufikelela kwi-LinkedIn ngemiqondiso yoluntu.
Amaqela aza kuphumelela kwi-LinkedIn ukuya phambili
Njengoko ii-inbox ze-LinkedIn ziqhubeka nokuzaliswa kukufikelela ngokubanzi, umlinganiselo wesignali-kwingxolo kuye nabani na osasebenzisa ulandelelwano lwe-static list uya kuhlala uhla. Ukusebenza komgangatho kwi-automation ebandayo akuzinzanga — kuyehla.
Amaqela aza kuphuma kwiqela ngawo aqhuba ukufikelela kwabantu ngokusekelwe kubungqina. Amathuba asele ebonise umdla. Imiyalezo ephendula kwinto yokwenyani. Ulandelelwano oluhambelana nokuziphatha kunokuba luqhubeke kwikhalenda. Ukufikelela kubantu ngephanyazo xa kufanelekile — kungekhona ngexesha elilungele umthumeli.
Leyo yiSocial Signals Intelligence esebenzayo. Kwaye luyilo lwesakhiwo iKonnector eyakhelwe ukubonelela — ngomlinganiselo, isantya, kunye nenqanaba lokuthobela imithetho elifunekayo ngokwenene kumaqela okufikelela kwi-B2B.
Bhukisha idemo ukuze ubone indlela iKonnector's Social Signals Intelligence ehambelana ngayo ne-ICP yakho kunye nomsebenzi wokufikelela ebantwini. Okanye bhalisa kwaye uqhube iphulo lakho lokuqala eliqaliswe sisignali namhlanje.
Ukufunda okuqhubekayo
- Iimpawu zeNtlalo zeLinkedIn zabathengi beB2B abaneenjongo eziphezulu
- Ukufikelela kwi-LinkedIn ngeZibonakaliso zeNtlalo: Indlela yoQhagamshelo
- Ukwenziwa ngokwezifiso kwe-AI kwi-LinkedIn Outreach: Indlela iKonnector ekwenza ngayo oku
- Ulandelelwano oluHlakaniphileyo: I-LinkedIn Automation ene-If/Then Logic
- Icebo lokufikelela kwi-LinkedIn le-B2B: Okusebenzayo ngoku
- Ukulandelela Iimpawu zeNtlalo: Ukufikelela kwi-LinkedIn kumaqela oThengiso
11x Ukufikelela kwiLinkedIn kunye
Ukuzenzekela kunye neGen AI
Bopha amandla e-LinkedIn Automation kunye neGen AI ukukhulisa ukufikelela kwakho kunanini na ngaphambili. Bandakanya amawaka esikhokelo ngeveki kunye nezimvo eziqhutywa yi-AI kunye namaphulo ekujoliswe kuwo-zonke zivela kwiqonga elinye le-lead-gen powerhouse.
Imibuzo ebuzwa qho
Iimpawu zentlalo kwiLinkedIn zizenzo ezenziwa ziingcali eqongeni, ezinje ngokuthumela, ukuphawula, ukuthanda, ukwabelana ngomxholo, ukubhengeza iindima ezintsha, okanye ukubandakanyeka kwiingxoxo zoshishino. Le misebenzi inika ulwazi malunga nokuba yintoni abathengi abacinga ngayo kwaye inokubonisa injongo yokuthenga.
I-Social Signals Intelligence yinkqubo yokulandelela nokuhlalutya umsebenzi we-LinkedIn ukuze kufunyanwe amathuba aphakamileyo, ukuqonda izinto eziza kuqala kubo ngoku, kunye nokuqalisa ukufikelela kubantu ngokusekelwe ekubandakanyekeni ngexesha langempela kunokuba ulwazi lweprofayili oluzinzileyo.
Ukujolisa kwi-ICP yesiqhelo kuchonga ukuba ngubani ofanelana neprofayili yakho yomthengi efanelekileyo, kodwa akubonisi ukuba banomdla wokusombulula ingxaki efanelekileyo na. I-Social Signals Intelligence yongeza ixesha kunye nomxholo, inceda amaqela ukuba abandakanye abantu abanomdla xa kunokwenzeka ukuba baphendule.
Iimpawu eziqhelekileyo zokuthenga ziquka ukuthumela malunga nemingeni yeshishini, ukucela iingcebiso zesoftware, ukuphawula umxholo wabakhuphisana nabo, ukubhengeza indima entsha, ukubandakanyeka kwiingxoxo ezithile zoshishino, kunye neziganeko zokukhula kwenkampani ezifana nokuxhasa ngemali okanye amanyathelo okuqesha.
Amaqela okuthengisa angasebenzisa imiqondiso yoluntu ukuchonga abantu abanomdla, ukusebenzisana nomxholo wabo, ukwenza izicelo zonxibelelwano zibe zezakho, kunye nokwenza imiyalezo yokufikelela ebantwini ebhekisa kwimingeni yokwenyani okanye izihloko umntu onomdla athethe ngazo kutshanje.
Ukufikelela kwi-LinkedIn okusekelwe kwisignali yindlela apho unxibelelwano lubangelwa ziindlela ezithile zokuziphatha okanye imisebenzi yabantu abanomdla, njengezithuba, izimvo, imibono yeprofayili, okanye iipatheni zokuzibandakanya, endaweni yokuthumela imiyalezo kuluhlu olungaguqukiyo kwishedyuli emiselweyo.
I-AI inceda ekuhlalutyeni imisebenzi emininzi ye-LinkedIn, ichonge imiqondiso enentsingiselo, ibhale izimvo ezikwimeko ethile, ivelise imiyalezo yokufikelela ebantwini, kwaye yenze imisebenzi isebenze ngokuzenzekelayo ngelixa igcina ukubaluleka kwayo kunye nokunyaniseka kwayo.
I-Social Signals Intelligence ichonga ukuba zeziphi izinto abantu abanomdla kuzo okanye abaxhalabileyo ngazo ngoku, ngelixa ukwenziwa ngokwezifiso kwe-AI kusebenzisa ezo ngqiqo ukudala imiyalezo yokufikelela efanelekileyo neqondakalayo. Xa zidibene, zivumela ukubandakanyeka okusebenzayo nokukhuliswayo.
Ewe. Ukufikelela kwiindawo ezithetha ngemisebenzi yabathengi abanomdla ngexesha langempela kudla ngokubangela ukubandakanyeka okukhulu kuba kufike ngexesha elifanelekileyo, kufanelekile, kwaye kunxulumene nezihloko umntu onomdla asele ezixoxa okanye eziphandayo.
