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Incwadi yokudlala ye-LinkedIn Outreach [Esebenzayo ngokwenene]

Umnxibelelanisi, LinkedIn, Ukuphuma

LinkedIn Outreach
Ixesha lokuFunda: 8 imizuzu

Uninzi lweengcebiso zokufikelela kwi-LinkedIn zibhalwa ngabantu abangakhange basebenzise ulandelelwano olukhulu kutshanje. Zikwinqanaba eliphezulu. Zikuxelela ukuba "wenze imiyalezo yakho ibe yeyakho" kwaye "wongeze ixabiso" ngaphandle kokuchaza ukuba oko kuthetha ukuthini xa ulawula abantu abangama-300 abanomdla kwaye kufuneka ufikelele kwinani eliphambili ngoLwesihlanu.

Esi sikhokelo sahlukile. Yakhelwe kwiingxaki zokwenyani ezijongene nee-SDR, abasunguli, kunye namaqela okuthengisa xa bezama ukwandisa Ukufikelela kwi-LinkedIn ngaphandle kokulahlekelwa ngumgangatho ovelisa iimpendulo. Kwaye igubungela — inyathelo ngenyathelo — indlela inkqubo eqhutywa sisignali, ehlolwe ngabantu ezisombulula ngayo zonke ezo mpendulo.

Iingxaki zokwenyani ezisemva kokufikelela kwi-LinkedIn kwinqanaba eliphezulu

Ngaphambi kwamaqhinga, kufanelekile ukukhankanya into eyonakeleyo. Iimpawu - amazinga aphantsi eempendulo, iiakhawunti ezithintelweyo, ukulandelela okungananzwanga - phantse zihlala zingaphantsi kweqela elincinci lezizathu eziphambili.

Amanani eempendulo ayehla - kwaye ivolumu ayilungisi loo nto

Kwiminyaka embalwa eyadlulayo, umyalezo we-LinkedIn ojoliswe kakuhle ungatsala amazinga eempendulo ali-10 ukuya kwi-15%. Uninzi lwamaqela asebenzisa ulandelelwano oluqhelekileyo namhlanje abona i-3 ukuya kwi-7%. Ukutyhala isandi esingaphezulu kuyenza ibe mandundu, ayibi ngcono.

Imiyalezo engakumbi ithetha imiyalezo engakumbi engahoywanga. Imiyalezo engakumbi engahoywanga ithetha i-Trust Score ehlayo. I-Trust Score ehlayo ithetha ukubonakala okuncinci kuyo yonke imilayezo ezayo.

Ingxaki ayilojelo. Yindlela leyo. Ukufikelela ngokubanzi kuye kwaqeqesha iingcali ukuba ziwuhluze ngokwemvelo. Amaqela asafumana iimpendulo eziqinileyo awathumeli ngaphezulu. Athumela ngobuchule — afikelela kuphela xa iimeko zempendulo zikhona ngokwenene.

Ukulinganisa kuyaphula indlela yokwenza izinto zibe zezakho — ngaphandle kokuba unenkqubo efanelekileyo

ngezandla Ukufikelela kwi-LinkedIn iyimfihlo kakhulu. Uphanda ngomntu oza kukhangela, ubhale umyalezo othile, ulandelele ngononophelo. Iyasebenza. Ikwafikelela kubantu abali-15 ukuya kwabangama-20 ngosuku ngaphambi kokuba umgangatho uhle kwaye kungabikho nto yenziwayo.

Ukwenziwa kwezinto ngokuzenzekelayo kuyawunciphisa umthamo. Kodwa ngokwesiko, kuyawutshabalalisa umgangatho. Umyalezo owawuvakala ngathi wenziwe ngesandla kwi-20 uthunyelwa ngosuku ufundwa njengetemplate kwi-200. Loo msantsa - phakathi komgangatho wesandla kunye nomlinganiselo ozenzekelayo - yindawo apho uninzi lwezicwangciso zokufikelela ebantwini ziwa khona.

Ukwakha uluhlu kujoliswe ngaphandle kwexesha

Uninzi lokufikelela luqala kuluhlu olungaguqukiyo. Uphendlo lweSales Navigator. Kusetyenzisiwe izihluzi ze-ICP. Thumela ngaphandle. Ulandelelwano luqalisiwe. Ukujolisa kulungile. Ixesha liqikelelekile.

Umntu oza kuphumelela ofanelana ne-ICP yakho ngokugqibeleleyo akaxabisekanga ngokulinganayo yonke imihla yonyaka. Baxabiseke kakhulu ngeveki abavakalisa ngayo indima entsha. Usuku ababhala ngalo ngengxaki oyisombululayo. Ngalo mzuzu baphawula ngomxholo okwicandelo lakho. Uluhlu olungaguqukiyo alunakukuxelela ukuba loo mzuzu ungakanani. LinkedIn iimpawu zentlalo unako.

Imiqathango yeakhawunti iyanda ngokuhamba kwexesha

Inkqubo ye-LinkedIn yeTrust Score ithetha ukuba imikhwa emibi yokufikelela ebantwini ayivelisi nje kuphela amazinga aphantsi eempendulo kwixesha elifutshane. Ziyawuthoba umgangatho wokusebenza kweakhawunti yakho kwixesha elizayo. Izinga lokwamkelwa elihlala lihleli elingaphantsi kwama-20% lelinye lawona manqaku aqinileyo e-LinkedIn okunciphisa iakhawunti — ukunciphisa imida yemihla ngemihla, ukunciphisa ukubonakala kwesaziso, kwaye kwiimeko eziphindaphindwayo, kubangela izilumkiso ezisesikweni.

Amaqela aqhuba kakuhle ngaphandle kokujonga izinga lokwamkelwa kwawo awafumani nje kuphela imbuyekezo ephantsi. Bakha ngenkuthalo isikhundla esibi kakhulu kulo lonke iphulo abaya kuliqhuba kwixesha elizayo.

Inkqubo esombulula zonke iingxaki ezine

Impendulo kuyo yonke ingxaki engentla iyafana. Ukufikelela kwi-LinkedIn inkqubo eqhutywa sisignali, encediswa yi-AI, kwaye ihlolwe ngabantu. Asizizo izinto ezintathu ezahlukeneyo. Umsebenzi omnye odibeneyo apho into nganye iqinisa ezinye.

Nantsi indlela yokuyakha.

LinkedIn Outreach

Inyathelo 1: Yakha uluhlu lwakho lwabaphambili usebenzisa imiqondiso, hayi izihluzi ezingashukumiyo

Qala ngenkcazo yakho ye-ICP. Izikhundla zomsebenzi, amanqanaba obudala, ubungakanani beenkampani, amashishini, iindawo zokuhlala. Le sisiseko. Kodwa ayisiyo yonke into ethethwayo.

Ngaphezulu kwezo zihluzo, umaleko imiqondiso yokuzibandakanya bukhoma. Ngubani kwi-ICP yakho obhale ngomceli mngeni osombululwa yimveliso yakho kule veki? Ngubani ophawule ngomxholo okwicandelo lakho? Ngubani osandula ukubhengeza indima entsha embeka kwindawo yokuthenga?

Ezi mpawu zithetha umahluko phakathi koluhlu lwabantu abanokubakho kunye noluhlu lwabantu abanokubakho ukucinga ngengxaki oyisombululayo ngoku. Ukuthetha nomntu xa umntu ofuna ukumbona sele ekwincoko ofuna ukuba nayo yeyona ndlela ithembekileyo yokuphucula izinga lokuphendula.

I-Konnector's Social Signals Intelligence ijonga umsebenzi wamagama angundoqo kunye nokubandakanyeka kweposi kwi-ICP yakho ngexesha langempela. Xa umntu okhangelayo ethumela, ephawula, okanye ethetha ngomxholo okwicandelo lakho - zivezwa ngokuzenzekelayo njengomphathi ojolise kakhulu. Ukufikelela kwakho ebantwini kuqala ngobungqina, kungekhona ngokucinga.

LinkedIn Outreach

 

Inyathelo lesi-2: Zifudumeze ngaphambi kokuba uthethe

Izicelo zoqhagamshelo olubandayo ziphakathi kwezinga lokwamkelwa eliyi-20 ukuya kwi-30%. Nokuba kujoliswe kakhulu. Isicelo esifanayo esithunyelwe emva kokuba igama lakho livele kwizaziso zomntu oza kucelwa ukuba angene kwi-intanethi izihlandlo ezibini okanye ezintathu, sidlula rhoqo i-50 ukuya kwi-60%.

Ulandelelwano lokuzifudumeza yindlela ovala ngayo loo msantsa. Ngaphambi kokuba kuphume naluphi na uncedo oluthe ngqo, iKonnector isebenzisa ulandelelwano lokubandakanyeka olunemigangatho emithathu kulowo nalowo ujonge phambili.

  • Umbono weprofayili: Ibeka igama lakho kwizaziso zabo "ezibukele iprofayili yakho". Umbono wokuqala othambileyo, ongenangxabano.
  • Thumela njengo: Ukuthandwa kabini okanye kathathu kwizithuba zakutshanje kwakha umkhondo wokubonakala. Baqala ukubona ipateni yegama lakho kwimisebenzi yabo.
  • Izimvo ezincediswa yi-AI: Ingxelo ethile, enomxholo othile kwisithuba abasibhalileyo — ethetha ngomongo wento abayithethileyo. Ayilondumiso eqhelekileyo. Le yeyona nto inamandla kakhulu yokufudumeza umzimba efumaneka kwiLinkedIn. Ibonisa ubukrelekrele, ukuthembeka, kunye nengqalelo yokwenene.

LinkedIn Outreach

Xa kufika isicelo sakho soqhagamshelwano, akubonakali ngathi kuyabanda. Kuvakala ngathi linyathelo elilandelayo elivela kwingcali eliqondwa ngumntu onamava.

Zonke izimvo eziqulunqwe yiKonnector zidlula kumgca wokuvunywa ngumntu. Akukho nto ithunyelwayo ngaphandle kokubhalisa kwakho. I-AI ilawula ukufunyanwa kunye noyilo lokuqala. Ilizwi lakho lilawula yonke into ephuma phantsi kwegama lakho.


Inyathelo lesi-3: Bhala imiyalezo ejikeleze isignali — hayi iphimbo

Ulwakhiwo lwabaninzi Ukufikelela kwi-LinkedIn Imiyalezo ibuyela umva. Ivula ngokuthi ngubani umthumeli. Ijika iye kwinto enikezelwa ngumthumeli. Ivala ngoko umthumeli akufunayo. Lo mbono awubonakali kangako.

Imiyalezo ephendulwayo ivuleka nomntu oza kufikelela. Ngokukodwa - uphawu olubangele ukufikelela ebantwini. Bathumele ntoni. Baphakamise luphi ucelomngeni. Bakuliphi ixesha lobuchwephesha ngoku.

Into yomyalezo Ukufikelela okuqhelekileyo Ukufikelela abantu ngemiqondiso
Umgca wokuvula Intshayelelo kunye neziqinisekiso Isalathiso kwisithuba sabo, izimvo zabo, okanye utshintsho lwendima yabo
umzimba Iimpawu zemveliso kunye nexabiso eliphakanyisiweyo Umbuzo omnye owakhelwe phezu koko bakuvezileyo
Vala Isicelo sentlanganiso Umbuzo olula ukuwuphendula — akukho sicelo sentlanganiso okwangoku
Amava kaProspect I-generic kwaye iyatshintshatshintsha Kuvakala ngathi yimpendulo ethe ngqo kwinto abayithethileyo
Impendulo enokwenzeka 3 kwi7% 15 ukuya kwi-30%+

I-AI kaKonnector ibhala amanqaku onxibelelwano kunye nemiyalezo yokuqala ngokusekelwe kwisignali ethile eyabangela ukuba umntu ngamnye onqwenelayo afakwe kwiphulo. Besebenzisa umxholo wabo wakutshanje, umxholo wendima, kunye nendlela abaziphatha ngayo ukuze bavelise into efundeka njengebhalelwe bona ngokukodwa. Yonke idrafti iyahlolwa kwaye ivunywe ngaphambi kokuba ithunyelwe. Ukwenziwa komntu ngamnye kwenziwe nge-AI. Umgwebo ungowomntu.

Inyathelo lesi-4: Sebenzisa ulandelelwano oluqhutywa kukuziphatha

Ulandelelwano olungaguqukiyo luthumela umyalezo ofanayo kwishedyuli efanayo kubo bonke abalindeleyo. Usuku lwesihlanu, usuku lokuqala. Usuku lweshumi, usuku lwesibini. Akunamsebenzi ukuba yintoni kanye kanye le themba eliyenzileyo.

Ulandelelwano olubangelwa kukuziphatha luphendula kwinto eyenziwa ngabantu abalindelekileyo. Ukuba bayamkela unxibelelwano kwaye abaphendulanga — ulandelelwano lubonisa ukwamkelwa. Ukuba bajonge iprofayili yakho emva kokufumana umyalezo — ulandelelwano luvela ngexesha elifanelekileyo kwiiyure ezingama-24 ngelixa injongo ibukhoma. Ukuba bathumele isignali entsha — ukuzibandakanya kwakhona kuvula ngokutsha endaweni yokuba kuthathwe umsonto odala.

I-Konnector's Smart Sequences isebenzisa i-logic enemiqathango ethi if/then ukuhambisa umntu ngamnye oza kuphumelela kwindlela ehambelana nokuziphatha kwakhe. Ingxelo yabasebenzisi abaphumelele kakhulu amazinga eempendulo angaphezu kwama-30% usebenzisa le ndlela kunye neziqalisi zesignali zentlalo. Ukubaluleka komyalezo okwangoku yindlela osebenza ngayo.

LinkedIn Outreach

Inyathelo lesi-5: Khusela impilo yeakhawunti yakho ngelixa usenza umlinganiselo

Izibalo ze-LinkedIn zokufikelela ebantwini azingqinelani nengqiqo. Ukuthumela izinto ezimbalwa, ukujolisa ngcono, kunye nokugcina izinga lokwamkelwa eliqinileyo rhoqo kuvelisa izinto ezininzi ezikhawulezayo kunokuthumela izinto ezininzi ezinomgangatho ophantsi.

Iakhawunti ethumela izicelo ezingama-40 ezijolise kuzo, ezizenzekelayo ngosuku ngesantya sokwamkelwa se-58% ivelisa iincoko ezintsha ezingama-23 imihla ngemihla. Iakhawunti ethumela izicelo ezibandayo ezili-120 kwi-18% ivelisa ezingama-21. Ngelixa itshabalalisa iTrust Score yayo ngenkuthalo, iqokelela izicelo ezilindileyo i-LinkedIn izifunda njengophawu lwe-spam, kwaye yakha imiqathango eya kwenza ukuba lonke unxibelelwano lwexesha elizayo lungasebenzi kakuhle.

I-Konnector ilawula impilo yeakhawunti ngokuzenzekelayo. Ukubeka iliso kwinqanaba lokwamkelwa ngexesha langempela kulungisa ivolumu yokufikelela ngaphambi kokuba iTrust Score yakho ifikelele kummandla wemida. Akunyanzelekanga ukuba ubale umda wakho. Iqonga liyayilandela kwaye liyenze ngaphambi kokuba iLinkedIn yenze njalo.


Inyathelo lesi-6: Vumelanisa yonke into kwi-CRM yakho — kwaye ulinganise oko kubalulekile

Ukufikelela kwi-LinkedIn okungangeni kwi-CRM yakho yindlela ongenakuyibona, ungayilinganisi, okanye ungayibaluli. Lonke uqhagamshelo luyamkelwa. Yonke imiyalezo ethunyelweyo. Yonke impendulo ifunyenwe. Konke oku kufuneka kubonakale kwirekhodi efanayo yoqhagamshelwano nomsebenzi wakho we-imeyile.

Ukuhlanganiswa kweKonnector neHubSpot kunye neSalesforce kungenisa yonke indawo yokunxibelelana yeLinkedIn ngokuzenzekelayo kwirekhodi yeCRM ehambelanayo. Akukho kubhaliswa ngesandla. Akukho qhagamshelo lomntu wesithathu oluqhekekayo kuhlaziyo olulandelayo lweqonga. Incoko ye-LinkedIn kunye nencoko ye-imeyile zihlala kwindawo enye. Ngexesha langempela. Ukusuka kwisignali yokuqala ukuya kwisivumelwano esivaliweyo.

Kwicala lokulinganisa, iimetrikhi ezifanelekileyo ukulandelwa azingomthamo wemiyalezo. Zizinga lokwamkelwa ngephulo ngalinye, izinga lempendulo ngesebe lolandelelwano, kunye nokuguqulwa kwepayipi ngomthombo ngamnye wenkokeli. Ukulandelela ukuguqulwa kwesigaba ngesigaba endaweni yokuthumela iyonke yiloo nto ikuxelela apho ulandelelwano lusebenza khona - kwaye apho kufuneka lutshintshe khona.


Inkqubo epheleleyo yokufikelela kwi-LinkedIn ngokujonga nje

Isigaba Oko kwenzayo Uphawu lweKonnector imveliso
Ukufunyanwa komqondiso Uchonga amathuba e-ICP anomdla kakhulu kwimisebenzi ebukhoma Ubukrelekrele beZibonakaliso zeNtlalo Uluhlu lwabaphambili olubekwe phambili lusekelwe kwindlela yokuziphatha yokwenyani
Shushubeza Yakha ukuqondwa kwegama ngaphambi kokufikelela ngqo ebantwini Imbono zeprofayili, izinto ezithandiweyo, izimvo ze-AI (zivunyiwe ngumntu) Izinga lokwamkelwa koqhagamshelo yi-50 ukuya kwi-70%
Unxibelelwano kunye nomyalezo wokuqala Ivula incoko ejikeleze isignali I-AI-drafted, eyenzelwe wena, evunyiweyo ngabantu Izinga lempendulo eliphakathi kwe-15 ukuya kwi-30% nangaphezulu
Ulandelelwano olubangelwa kukuziphatha Uhlengahlengisa inyathelo elilandelayo kwinto ayenzileyo umntu onethemba Ulandelelwano olukrelekrele olunengqiqo yokuba/ukuba/ngoko Izinga leempendulo ezingama-30% nangaphezulu kwiiphulo ezisebenza kakuhle
Ulawulo lwempilo yeakhawunti Igcina ukuthumela ngaphakathi kwemida ekhuselekileyo yeTrust Score Ukubeka esweni izinga lokwamkelwa ngexesha langempela Akukho miqathango — umthamo ozinzileyo ngokwezinga
Ukuvumelanisa kunye nohlalutyo lweCRM Yenza umsebenzi we-LinkedIn ubonakale kwaye ubandakanyeke Ukuhlanganiswa kweHubSpot kunye neSalesforce Ukuchazwa ngokupheleleyo kwemibhobho ukusuka kwisiginali ukuya ekuvaleni

Yakha inkqubo yokufikelela kwi-LinkedIn edibanisa

Yonke into ekwinkqubo engentla iyazomeleza ezinye. Ukujolisa okungcono kuvelisa amazinga angcono okwamkelwa. Amanqanaba angcono okwamkelwa akhusela impilo yeakhawunti. Impilo yeakhawunti ekhuselweyo ivumela ivolumu eqhubekayo. Ivolumu eqhubekayo kunye nolandelelwano olubangelwa kukuziphatha luvelisa umjelo odibeneyo - kungekuphela nje kule nyanga, kodwa kuyo yonke iphulo elilandelayo.

LinkedIn Outreach

Yile nto Ukufikelela kwi-LinkedIn Ibonakala ngathi xa yakhiwe ngokufanelekileyo. Ayilulo ulandelelwano oluthunyelwa kuluhlu. Inkqubo efunda kwizinto ezenziwa ngabantu abanethemba, ephucukayo ngalo lonke iphulo, kwaye ihlala ikhuselekile ngelixa ikhula.

I-Konnector liqonga elisebenza kulo le nkqubo. Bhukisha idemo ukuze ubone ukuba ihambelana njani ne-ICP yakho, ubungakanani beqela lakho, kunye noseto lwangoku lokufikelela. Okanye bhalisa kwaye uqhube iphulo lakho lokuqala eliqaliswe sisignali namhlanje.

Ukufunda okuqhubekayo

Thelekelela esi sithuba:

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Imibuzo ebuzwa qho

Ukufikelela kwi-LinkedIn yinkqubo yokunxibelelana nokusebenzisana nabantu abanomdla kwi-LinkedIn ngokusebenzisa izicelo zonxibelelwano, imiyalezo, izimvo, kunye nokulandelelana ukwakha ubudlelwane kunye nokuvelisa amathuba oshishino.

Amanani aphantsi eempendulo adla ngokubangelwa kukuthumela imiyalezo eqhelekileyo, ukungafikeleli ngexesha elifanelekileyo, ukungabikho kolwazi oluyimfihlo, kunye nokufikelela ngaphandle kokubandakanyeka kwangaphambili. Ukufikelela okusekelwe kwisignali okubhekisa kumsebenzi wamva nje womntu onqwenela ukuba ngumthengi kudla ngokusebenza ngcono kakhulu.

Ukufikelela kubantu ngemiqondiso kusebenzisa imisebenzi yokubona abantu ngexesha langempela—njengezithuba, izimvo, utshintsho kwiindima, okanye ukubandakanyeka kumxholo ofanelekileyo—ukuze kuqalise ukufikelela kubantu ngexesha elifanelekileyo. Oku kwenza iingxoxo zibe zezifanelekileyo kwaye zifike ngexesha elifanelekileyo.

Ungaphucula amazinga okwamkelwa ngokufudumeza amathuba ngaphambi kokuba uthumele isicelo sonxibelelwano. Izenzo ezinje ngokubukela iiprofayili, ukuzibandakanya nezithuba, kunye nokushiya izimvo ezicingisisiweyo kunceda ekudaleni ulwazi ngaphambi kokuba kuqale ukufikelela ebantwini.

I-LinkedIn automation inokuba ikhuselekile xa ilandela imida yeqonga, isebenzisa uphononongo lwabantu, igcina amazinga okwamkelwa afanelekileyo, kwaye ibeka phambili ukubaluleka kunomthamo. I-automation elawulwa kakubi inokunyusa umngcipheko wemida yeakhawunti.

Iimpawu ze-LinkedIn zentlalo zizenzo ezenziwa ngabantu abanomdla eqongeni, njengokuthumela umxholo, ukuphawula, ukuphendula kwizithuba, ukutshintsha imisebenzi, okanye ukubandakanyeka kwiingxoxo zoshishino. Ezi zimpawu zinokubonisa injongo yokuthenga okanye umdla okhulayo kwisihloko.

Ulandelelwano olubangelwa kukuziphatha luyaziqhelanisa ngokusekelwe kwizenzo zomntu oza kukhangela umntu. Umzekelo, imiyalezo yokulandelela inokutshintsha ngokuxhomekeke ekubeni umntu oza kukhangela umntu owamkele isicelo soqhagamshelwano, ubukele iprofayili yakho, uphendule umyalezo, okanye ubandakanyeke kumxholo.

Amanani eempendulo ayahluka ngokweshishini kunye nabaphulaphuli, kodwa iiphulo ezijolise kakhulu, ezisekelwe kwisignali zihlala ziphumelela kakhulu kuneephulo zokufikelela kubantu eziqhelekileyo kuba imiyalezo inxulunyaniswa nomsebenzi ofanelekileyo wokufumana abantu.

Impilo yeakhawunti yakho ichaphazela amandla akho okwandisa ukufikelela kubantu. Amanani aphantsi okwamkelwa, izicelo ezilindelekileyo ezininzi, kunye nemiyalezo engafanelekanga inokuchaphazela kakubi amanqaku akho e-LinkedIn Trust kwaye inciphise ukusebenza kakuhle kokufikelela kubantu ngokuhamba kwexesha.

I-Konnector idibanisa ukulandelwa kwemiqondiso yoluntu, ukwenziwa ngokwezifiso okuncediswa yi-AI, imiyalezo evunyiweyo ngabantu, ulandelelwano olukrelekrele, ukujonga impilo yeakhawunti, kunye nokuhlanganiswa kwe-CRM ukunceda amaqela aqhube iiphulo zokufikelela kwi-LinkedIn ezinokwandiswa.

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