Ubhalwa njani uMnxeba osebenzayo kwii-imeyile

Ixesha lokuFunda: 4 imizuzu

I-imeyile enkulu inokungaqatshelwa ukuba ayixeleli umfundi ukuba enze ntoni ngokulandelayo. Kulapho icall to action (CTA) ingena khona-kukuchukunyiswa okuthambileyo okujika umdla ube ngocofo, kwaye ucofe kuguqulelo.

Kule bhlog, siza kuchaza ukuba yintoni i-CTA, kutheni ibalulekile kwii-imeyile zokuthengisa, kunye nendlela yokubhala enye eqhuba iimpendulo. Nokuba uyi-SDR, umseki obhala ii-imeyile ezibandayo, okanye umthengisi owenza amaphulo okukhulisa abantwana, ezi ngcebiso ziya kukunceda ufumane iziphumo-hayi ukuvula nje.

Yintoni ikhwelo lokuSebenza kwiNtengiso?

Ukubizelwa esenzweni (CTA) luphawu olufutshane olukhokelela umfundi wakho kwinyathelo elilandelayo-njengokubhukisha ifowuni, ukuphendula i-imeyile, okanye ukucofa ikhonkco. Ijika abafundi abangenzi nto babe ngamathemba asebenzayo.

Kwintengiso ye-imeyile, iiCTAs ziqhuba ukuguqulwa. Ngaphandle komnye, nowona myalezo ulungileyo awuyi ndawo.

Kutheni i-CTAs ibalulekile kwii-imeyile zeNtengiso?

IiCTAs azikho nje ezintle ukuba nazo-zibalulekile ekufikeleleni kweentengiso. Bona:

I-CTA ebekwe kakuhle inokunyusa izinga lokuphendula, iphucule ukuguqulwa, kwaye idale umfutho kwezinye iincoko ezibandayo.

Iinzuzo zobizo olulungileyo lokuSebenza

• Yandisa iireyithi zokuphendula: Ulwalathiso olucacileyo lukhokelela kwiimpendulo ezikhawulezayo.
• Iqhuba imveliso ekhokelayo: Iimpendulo ezininzi = umbhobho ongakumbi.
• Ukuphucula uthethathethwano: Xa inyathelo elilandelayo livakala lilula, abafundi benza okuthile.

Yintoni eyenza i-CTA enkulu?

IiCTA ezinkulu azixeleli nje abantu ukuba benze ntoni-bakwenza kube lula, kwendalo, kwaye kufanelekile ukwenza. Nantsi into eyahlula i-avareji kokusebenzayo:

• Ukucaca: Sebenzisa ulwimi olulula nolukhethekileyo. Ziphephe iijargon okanye amagama angacacanga afana “nokuqalisa” ngaphandle komxholo.
• Inokusetyenzwa: Sebenzisa izenzi ezinamandla—“Incwadi,” “Joyina,” “Bamba,” “Phendula”—nto leyo ebangela intshukumo ekhawulezileyo.
• Ukubaluleka: I-CTA yakho kufuneka ihambelane nomxholo we-imeyile yakho. Ukuba i-imeyile yakho ihlekisa isifundo se-case, i-CTA kufuneka ibhekisele kuyo-hayi ikhonkco lentlanganiso.

IiCTA ezilungileyo kakhulu azibuzi nje-ziyakhokela. Cinga ngenyathelo elilandelayo, hayi ukuthengisa nzima.

Ukufumana ulwazi oluninzi malunga nokuyila imiyalezo esebenzayo yokulandela kunye neeCTA, jonga isikhokelo seKonnector.ai: Ukuthunyelwa kweMiyalezo eSebenzayo: Isikhokelo see-SDRs.

Ulubhala njani ubizo olulungileyo lwesenzo?

• Yigcine imfutshane: Ngaphantsi kwamagama ali-10 asebenza ngcono-akukho fluff.
• Sebenzisa izenzi: Amagama afana no “shedyuli,” “bona,” “khuphela” isenzo esikhawulezileyo.
• Yongeza ungxamiseko: Iimpawu ezisekelwe kwixesha ezifana "kule veki" okanye "izithuba eziqingqiweyo" ziqhuba iimpendulo ezikhawulezayo.
• Yenze icofe: Sebenzisa amaqhosha okanye acacileyo, amakhonkco abonakalayo.

Umzekelo CTA: "Ngaba ngoLwesine ngentsimbi yesi-3 PM ungasebenzela umnxeba okhawulezayo ukuze uhambe ngeziphumo?"

Imfutshane, icacile, kwaye yenza inyathelo elilandelayo livakale lilula kwaye lingqalileyo.

Ukuba umntu kufuneka acinge kabini malunga nokuba wenze ntoni ngokulandelayo, i-CTA yakho idinga ukuphinda uyibhale.

Top 2 Ukuthengiswa Email CTA Imizekelo kunye neetemplates

I-SDR Use Case 1: Ukufikeleleka okubandayo

• • "Ngaba uLwesine nge-3PM ungasebenzela umnxeba okhawulezayo?"

Ilula, icacile, kwaye icebisa ixesha elithile-ukunciphisa ukungqubana.

• • Ukuba uvuliwe, ndingakuthumela ipheyija enye ngokukhawuleza?”

Uxinzelelo oluphantsi, ixabiso-phambili, kwaye kulula ukuthi ewe.

I-SDR Use Case 2: Ukulandela iDemo

• • "Ndifuna ukujonga-ngaba ukulungele ukujonga amanyathelo alandelayo?"

Uyasikhuthaza isigqibo ngaphandle kokuba ndlongondlongo.

• • “Nali ke isifundo ebesixubushe ngaso—ufuna ukwazi ukuba yintoni owayikhethayo?”

Utsalela ithemba kwincoko esekelwe kwintsebenziswano yangaphambili.

Ibhonasi: CTA Amabinzana Asebenza Ngokwenene

• “Ndazise ukuba ungavulelwa…”
• "Ngaba ngoLwesine nge-3PM ingakusebenzela?"
• "Ndiyazithanda iingcinga zakho ..."
• “Nali ke isifundo—uza kubona ukuba ndithetha ukuthini.”

Icebiso: Lungisa ezi zinto ukuze zivakale njengelizwi lakho kunye nophawu lwakho. IiCTAs zoGeneric aziyi kugqama.

Iimpazamo onokuziphepha kwi-CTA yakho

Nokuba ii-imeyile ezinamandla ziwela phantsi kunye neeCTA ezibuthathaka. Lumka:

• Ukungacacanga: “Masiqhagamshelane kungekudala” ivuleleke kakhulu.
• IiCTA ezininzi kakhulu: Ucela intlanganiso, phendula, kwaye ukhuphele zonke ngaxeshanye? Namathela kwisenzo esinye esicacileyo nge-imeyile nganye.
• Isandi serobhothi: “Cofa apha ukuze uqhubeke” akumemi mpendulo—iyayiphelisa incoko.
• Ukuthengisa ngokugqithisileyo: "Cofa ngoku kwaye ugcine i-50%!" inokusebenzela iB2C, kodwa hayi iB2B.

Yigcine ingumntu kwaye igxile.

Indawo yokubeka iCTA yakho kwi-imeyile

I-CTA enkulu isebenza kuphela njengokubekwa kwayo. Sebenzisa esi sicwangciso:

• Emva kokuhanjiswa kwexabiso: Musa ukungxamela ukubuza—nika ulwazi, uze ukhokele amanyathelo.
• Yenze iskeneke: Sebenzisa ukufomatha (okungqindilili, isithuba, ibhulethi) ukwenza i-CTA igqame.
• Sebenzisa i-PS ngobuchule: I-CTA kwi-postscript ihlala ifumana ingqalelo.

Umzekelo PS CTA:

PS Ukuba unomdla wokuba oku kusebenza njani kwamanye amaqela e-fintech, ndiyavuya ukukuhamba ngokuseta. Ngaba ufuna ukuncokola kwiveki ezayo?

Isiphelo: I-CTA eyomeleleyo = Isiphumo esomeleleyo

Yonke i-imeyile idinga injongo-kwaye iCTA yakho iyayihambisa.
Nokuba ucwangcisa iminxeba, ubhukisha idemos, okanye uqhuba iimpendulo, iCTA ecacileyo necingayo ijika ukufundwa kokwenziwa kube yinto yokwenyani.
Ngaba ufuna ukonyusa ukufikelela kwakho kumajelo amaninzi? Dibanisa ii-CTA ezomeleleyo kunye ne-automation ehlakaniphile yeziphumo ezinkulu-ngaphandle kokuthunyelwa kwespam.

Ngaba ufuna ukwandisa ukufikelela kwakho kwiiakhawunti ezahlukeneyo? Zama i-Connector.AI-Automation enengqiqo yokhuseleko eyakhelwe-ngaphakathi.