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Indlela Yokuvala Ukuthengisa [Amasu Okuvala Ukuthengisa Asebenzayo]

Sales Strategies

Amasu Okuvala Ukuthengisa Asebenzayo
Isikhathi sokufunda: 5 imizuzu

Uthi bewazi? I-36% yabathengisi bathi ingxenye enzima kakhulu yenqubo yokuthengisa iyavala - kuyinselele kakhulu kunabaholi abafanelekile.

Lokho kuwuphawu oluqinile lokuthi inkinga ngokuvamile ayikho ngomkhiqizo wakho, okunikezwayo kwakho, noma iphimbo lakho. Yilokho okwenzeka ku- isinyathelo sokugcina: ukuvala.

Kungani lokhu kwenzeka? Ngoba ukuvala akukhona nje ukucela ukuthengiswa - kumayelana nokubuza indlela efanele, ngesikhathi esifanele, ngokuzethemba okufanele. Ngisho namathemba ashiseka kakhulu angahlehla uma ezizwa engaqinisekile, ekhungathekile, noma engaqinisekanga ngokugcwele ngokubaluleka.

Izindaba ezinhle? Ukuvala kuyikhono. Futhi like wonke amakhono okuthengisa, ingafundwa, ihlolwe, futhi ithuthukiswe.

Noma ngabe uphethe umkhankaso ophumayo onesivinini esikhulu noma ukhulisa abaholi abafudumele ngokuhamba kwesikhathi, indlela efanele yokuvala ingenza umehluko phakathi “mhlawumbe ngukuhamba kwesikhathi"Futhi"asambe. "

Sinalokho engqondweni, sihlanganise uhlu lwamasu okuvala okuthengisa ahlolwe impi asiza abaphathi ukuthi badlulise ukungabaza okudlule, banqobe ukuphikisa, futhi bakhiye isivumelwano ngokucacile nangokuzethemba.

Ake sikuvale njengochwepheshe.

Ithini Isu Lokuvala Ekuthengisweni?

Indlela yokuvala iyindlela yamaqhinga esetshenziswa ukuguqula amathemba abe ngamakhasimende. Akukhona nje ngokuphusha u-“yebo,” kodwa ukuqondisa ingxoxo ngendlela eyenza “yebo” azizwe engokwemvelo, ngesikhathi, futhi enenzuzo.

Kusukela ekuvaleni okucatshangelwayo kuya ebufakazini bomphakathi, lezi zindlela zakhiwe ukuze zifane nesayikholoji yomthengi - ikakhulukazi uma zisetshenziswa ngesikhathi esifanele.

Amasu Okuvala Ukuthengisa Asebenzayo

Ngezansi kunamandla amasu okuvala ekuthengiseni ithimba lakho lingahlola futhi lithunge ngokusekelwe ekuziphatheni komuntu ngamunye kanye nesiteji sokuthenga.

1. The Assumptive Vala

Yenza sengathi isivumelwano sesivele senziwe. Buza:

  • “Ungathanda ukuqalisa nini?”
  • "Ingabe lo mugqa wesikhathi uyasebenza eqenjini lakho?"

Lokhu kugcina ithoni ilungile futhi ibheke phambili.
Amasu Okuvala Ukuthengisa Asebenzayo

2. Okunye Vala

Esikhundleni sombuzo othi yebo/cha, nikeza izinketho ezimbili:

  • “Ungathanda ukugibela kuleli sonto noma elilandelayo?”
  • "Ingabe uhlelo oluyisisekelo noma oluthuthukisiwe lungafanela iqembu lakho kangcono?"

Ukunikeza izinqumo kukhuthaza ukwenza izinqumo ngaphandle kwengcindezi.

Amasu Okuvala Ukuthengisa Asebenzayo

3. I-Sharp-Angle Vala

Uma umuntu othembayo ecela isici esithile noma isaphulelo, phendula ngokuthi:

“Uma singakufaka lokho, ungalungela ukusayina namuhla?”

Sebenzisa lokhu kuphela uma ulindele u-yebo oqinile.

Amasu Okuvala Ukuthengisa Asebenzayo

4. I-Now-noma-Never Close

Dala ukuphuthuma - kodwa kugcine kuthembekile. Zama:

  • "Lezi ntengo zitholakala kuphela kubantu ababhalisela ukuvota kuleli sonto."
  • "Sinciphisa izikhala kumakhasimende angu-10 kule nyanga."

Amasu Okuvala Ukuthengisa Asebenzayo

5. Isiphakamiso Sochwepheshe

Zibeke njengomeluleki owethembekile. Ngemva kokwakhiwa kokuxhumana, ncoma isisombululo esilingana kakhulu (hhayi ngempela esibiza kakhulu). Ubuqiniso buyadayisa.

Amasu Okuvala Ukuthengisa Asebenzayo

6. Isifinyezo Sivala

Qeda izinzuzo okuxoxwe ngazo, qinisa amaphuzu azo ezinhlungu, bese wethula ikhambi futhi. Bese ubuza:

“Ungathanda ukuqhubekela phambili namuhla?”

Amasu Okuvala Ukuthengisa Asebenzayo

7. I-Empathy Close

Sivume isimo somthengi. Lalela, landisa, futhi uqinisekise. Ukuxhumana ngokomzwelo kuvame ukushayela isinqumo sokugcina ngaphezu kokunengqondo.

Amasu Okuvala Ukuthengisa Asebenzayo

8. I-"Freebie" Vala

Wonke umuntu uthanda okuthile okwengeziwe. Nikeza ngokwengeza inani:

  • Ukuqeqeshwa kwamahhala
  • Ukugibela i-concierge
  • Izici zebhonasi

Ngisho nezinto ezincane ezengeziwe zibangela ukufana.

Amasu Okuvala Ukuthengisa Asebenzayo

9. Ofuna Ukuphikiswa Vala

Buza ngokuqondile:

“Ingabe kukhona okukuvimbela ukuba uqalise?”

Lokhu kukunikeza ithuba lokuphatha ukumelana ngaphambi kokuthi kube yisivumelwano esiphula isivumelwano.

Amasu Okuvala Ukuthengisa Asebenzayo

10. I-Visual Vala

Sebenzisa:

  • Amashadi
  • Amavidiyo wedemo
  • Ama-dashboard amakhasimende

Okubonwayo kusheshisa ukuqonda futhi kudale isasasa ngalokho okungenzeka.

Amasu Okuvala Ukuthengisa Asebenzayo

11. I-Pro-Con Vala

Basize baveze okuhle nokubi. Ngokunokwenzeka, uzoqondisa ingxoxo ekuboneni ukuthi okuhle kudlula kanjani okubi.

Amasu Okuvala Ukuthengisa Asebenzayo

12. Isihloko esithi “Matanisa Izidingo Zabo” Vala

Enza ngendlela oyifisayo iphimbo ngokusekelwe kulokho abakutshele khona:

"Ushilo ukuthi unwebela e-Europe. Nansi indlela isisombululo sethu esingakusiza ngayo ukuthi uqalise ngokushesha futhi uhlale uthobela."

Amasu Okuvala Ukuthengisa Asebenzayo

13. I-1-10 Vala

Buza:

“Esikalini sika-1 kuye ku-10, uzizwa ukulungele kangakanani ukuqhubekela phambili?”

Uma impendulo ingeyena u-10, landelela ngokuthi:

  • "Yini eyenza kube ngu-10?"
  • “Yiziphi izinto ezikukhathazayo ezikubuyisela emuva?”

Amasu Okuvala Ukuthengisa Asebenzayo

14. Ukuxoxa Indaba Vala

Sebenzisa izindaba zempumelelo yekhasimende ezifanekisa imboni yakho nezinjongo zakho. Vumela imiphumela yangempela yenze ukuncenga.

Amasu Okuvala Ukuthengisa Asebenzayo

15. Izindleko Zamathuba Zivalekile

Bakhumbuze ukuthi balahlekelwa ini uma belibala. Isikhathi, imali engenayo, ukukhiqiza - konke kuyathonya uma kubekwe njengamathuba aphuthelwe.

Amasu Okuvala Ukuthengisa Asebenzayo

16. Ubunikazi obubonakalayo buvaliwe

Penda isithombe:

"Cabanga ukuthi ikota yakho elandelayo izobukeka kanjani ngale nqubo ngokuzenzakalelayo. Uzosifaka kuphi isikhathi esilondoloziwe?"

Amasu Okuvala Ukuthengisa Asebenzayo

17. Abanesaphulelo-Kodwa-Onomkhawulo Vala

Nikeza inguqulo esikiwe yomkhiqizo wakho ngentengo ephansi — futhi ubavumele babone ukuthi inguqulo ephelele iyidili elingcono.

Amasu Okuvala Ukuthengisa Asebenzayo

18. The Testimonial Vala

Yehlisa ikhwothi noma isifundo esincane:

"'I-Konnector isisize ngokuphindwe kabili izinga lethu lokuphendula le-LinkedIn phakathi namaviki ama-4' - Umphathi Wokukhula, inkampani ye-B2B SaaS."

Amasu Okuvala Ukuthengisa Asebenzayo

19. Incwadi ethi “Kungani Manje?” Vala

Bopha isixazululo sakho kokuthile kwamanje:

  • umkhakha Amathrendi
  • Amagoli okuphela kwekota
  • Ubuholi obusha noma ukuhlela kabusha

Amasu Okuvala Ukuthengisa Asebenzayo

20. I-Nikeza-Sondela

Nikeza okuthile kusengaphambili - umhlahlandlela, uhlu lokuhlola, ukuhlola kwamahhala - ukwakha ukwethembana nokuyisa ingxoxo enanini.

Amasu Okuvala Ukuthengisa Asebenzayo

21. Ukudluliswa Kobunikazi Kuvaliwe

Buza imibuzo ebheke phambili:

"Ungakwethula kanjani lokhu eqenjini lakho ngenyanga ezayo?"

Ukushintsha kolimi kwenza ingqondo yabo ivume.

Amasu Okuvala Ukuthengisa Asebenzayo

Hambisa Amathemba Angeziwe Ngefaneli Yakho

Awekho amathemba amabili afanayo, okusho ukuthi ayikho indlela yokuvala yokuthengisa elingana konke. Hlola lawa maqhinga. Landelela okusebenzayo. Futhi yakha ibhuku lokudlala elivalayo elibonisa isitayela somkhiqizo wakho kanye nesimo sengqondo somthengi wakho.

With Inkundla yokufinyelela eqhutshwa yi-Konnector ye-AI, ungahlanganisa ubuciko bokuthengisa nokunemba kokuzenzakalelayo. Kusukela ekuhlanganyeleni okufudumele kuya ekulandeleni okuhlakaniphile, sikusiza ukuthi udale ukulandelana komuntu siqu okuvala okuguqulayo.

Bhalisela isivivinyo sakho sezinsuku ezingu-14 or bhuka incwadi nochwepheshe namuhla!

Masiguqule izingxoxo zibe ukuguqulwa.

Linganisa lokhu okuthunyelwe:

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imibuzo ejwayelekile ukubuzwa

Indlela yokuvala iyindlela ethile esetshenziswa abathengisi ukuhambisa umbono kusuka ekucabangeni kuya ekuzibophezeleni. Kuyasiza ukuqondisa izingxoxo endaweni yesinqumo, ngokuvamile ngokubhekana nokungabaza, ukuqinisa inani, noma ukudala ukuphuthuma.

I-ABC imele ukuthi “Be Vala Njalo.” Kuyindlela yokuthengisa yakudala ekhuthaza umnyakazo oqhubekayo wokuvala isivumelwano. Nakuba ake agxile ekuthengiseni kanzima, amaqembu athengisayo esimanje ahumusha i-ABC njengokuthi “Hlala Ubonisana,” ebeka izidingo zomthengi phakathi nengxoxo ngayinye.

Vala Kancane - Ukugudluza okumnene okwakha ukwethembana ngaphandle kwengcindezi, njengokuthi "Kungaba nengqondo ukuhlola izinyathelo ezilandelayo?"

Vala Kakhulu - Umbuzo oqondile, ovame ukusetshenziswa lapho umthengi eselungile: "Singakwazi yini ukusayina isivumelwano namuhla?"

Okunye Ukuvala - Ukunikeza izinketho esikhundleni sokuthi yebo/cha: "Ungathanda uhlelo olujwayelekile noma iprimiyamu?"

Kuya ngokuthi umthengi ukuphi ohambweni lwakhe lokuthatha izinqumo. Sebenzisa ukuvala okuthambile kusenesikhathi, ukuvala okusekelwe ekuphuthumeni lapho amadili efa, futhi isifinyezo noma ukufakazela kuvala uma sekuseduze nesinqumo kodwa kudinga ukuqinisekiswa.

Akukho usayizi owodwa olingana-konke. Kodwa-ke, amasu ahlanganisa ukuzwelana, ukuphuthuma, kanye nevelu ecacile - njengokufingqa Ukuvala, Manje-noma-Ungalokothi Uvale, noma Ukuvalwa Kobufakazi - kuvame ukusebenza kahle kuzo zonke izimboni.

Landelela ukuthi yiziphi izindlela zokuvala ezisebenza kangcono ezinhlotsheni ezihlukene zabathengi, yenza indlela yakho ibe ngeyakho, futhi uhlale uhambisana nokulandelayo. Amathuluzi afana ne-Konnector angasiza ukwenza izindawo zokuthinta ezifudumele zibe ngokuzenzakalela ngenkathi kugcinwa umuntu oseduze futhi ngesikhathi.

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