Ungabhala Kanjani Ubizo Olusebenzayo Lwesenzo Kuma-imeyili

Isikhathi sokufunda: 4 imizuzu

I-imeyili enhle ingaqashelwa uma ingatsheli umfundi ukuthi enzeni ngokulandelayo. Yilapho i-call to action (CTA) ingena khona—kungukugudluza okumnene okwenza ilukuluku libe ukuchofoza, bese lichofozwa libe ukuguqulwa.

Kule bhulogi, sizodalula ukuthi iyini i-CTA, kungani ibalulekile kuma-imeyili okuthengisa, kanye nendlela yokubhala eyodwa ephendula izimpendulo. Kungakhathaliseki ukuthi uyi-SDR, umsunguli obhala ama-imeyili abandayo, noma umthengisi olungiselela imikhankaso yokukhulisa izingane, lawa macebiso azokusiza ukuthi uthole imiphumela—hhayi nje ukuvuleka.

Kuyini Ukubizelwa Esenzweni Kwezokumaketha?

Ukubizelwa esenzweni (CTA) ukwaziswa okufushane okuqondisa umfundi wakho esinyathelweni esithile esilandelayo—njengokubhuka ucingo, ukuphendula i-imeyili, noma ukuchofoza isixhumanisi. Iguqula abafundi abangenzi lutho babe amathemba asebenzayo.

Ekukhangiseni nge-imeyili, ama-CTA ashayela ukuguqulwa. Ngaphandle koyedwa, ngisho nomyalezo ongcono kakhulu awuyi ndawo.

Kungani ama-CTA Abalulekile Kuma-imeyili Okuthengisa?

Ama-CTA awalungile nje ukuba nawo—abalulekile ekufinyeleleni ukuthengisa. Bona:

I-CTA ebekwe kahle ingakhuphula izinga lokuphendula, ithuthukise ukuguqulwa, futhi idale umfutho kwezinye izingxoxo ezibandayo.

Izinzuzo Zokubizelwa Esenzweni Okuhle

• Yandisa amanani okuphendula: Isikhombisi-ndlela esicacile siholela ezimpendulweni ezisheshayo.
• Ishayela ukukhiqiza okuholayo: Izimpendulo ezengeziwe = amapayipi amaningi.
• Ithuthukisa ukusebenzelana: Uma isinyathelo esilandelayo sizwakala silula, abafundi benza okuthile.

Yini eyenza i-CTA Enhle?

Ama-CTA amahle awagcini nje ngokutshela abantu ukuthi benzeni—akwenza kube lula, kube ngokwemvelo, futhi kufanele kwenziwe. Nakhu okuhlukanisa okumaphakathi kokusebenzayo:

• Ukucaca: Sebenzisa ulimi olulula noluqondile. Gwema amagama ejagoni noma angacacile njengokuthi “qalisa” ngaphandle komongo.
• Kuyasetshenzwa: Sebenzisa izenzo ezinamandla—“Bhukha,” “Joyina,” “Bamba,” “Phendula”—ezishukumisa ukunyakaza ngokushesha.
• Okubalulekile: I-CTA yakho kufanele ifane nokuqukethwe kwe-imeyili yakho. Uma i-imeyili yakho ihlekisa ngesifundo esiyisibonelo, i-CTA kufanele ikukhombe—hhayi isixhumanisi somhlangano.

Ama-CTA angcono kakhulu awabuzi nje—ayaqondisa. Cabanga ngesinyathelo esilandelayo, hhayi ukuthengisa kanzima.

Ukuze uthole imininingwane eyengeziwe ngokwenza imilayezo yokulandelela ephumelelayo nama-CTA, hlola umhlahlandlela we-Konnector.ai: Imilayezo Ephumelelayo Yokulandelela: Umhlahlandlela wama-SDR.

Ubhala Kanjani Ubizo Oluhle Lwesenzo?

• Kugcine kufushane: Amagama angaphansi kwe-10 asebenza kahle kakhulu—akukho fluff.
• Sebenzisa izenzo: Amagama anjengokuthi “shejuli,” “bona,” “landa” isenzo esisheshayo.
• Engeza ukuphuthuma: Izimpawu ezisekelwe esikhathini njengokuthi "leli sonto" noma "izikhala ezilinganiselwe" zishayela izimpendulo ngokushesha.
• Kwenze kuchofozwe: Sebenzisa izinkinobho noma izixhumanisi ezicacile, ezibonakalayo.

Isibonelo se-CTA: "Ingabe uLwesine ngo-3 PM ungasebenzela ukushayelwa ucingo ngokushesha ukuze uthole imiphumela?"

Kufushane, kucacile, futhi kwenza isinyathelo esilandelayo sizizwe silula futhi sicacile.

Uma othile kufanele acabange kabili ngalokho okufanele akwenze ngokulandelayo, i-CTA yakho idinga ukubhala kabusha.

Top 2 Sales imeyili CTA Izibonelo kanye Izifanekiso

I-SDR Use Case 1: I-Cold Outreach

• • "Ingabe uLwesine ngo-3PM ungasebenzela ucingo lwesingeniso esisheshayo?"

Ilula, icacile, futhi iphakamisa isikhathi esithile—ukunciphisa ukungqubuzana.

• • “Uma uvuliwe, ngingakuthumelela ipheyija eyodwa esheshayo?”

Ingcindezi ephansi, i-value phambili, futhi kulula ukusho ukuthi yebo kukho.

I-SDR Use Case 2: Ukulandelela Idemo

• • “Bengifuna ukuhlola—ingabe usukulungele ukuhlola izinyathelo ezilandelayo?”

Ikhuthaza isinqumo ngaphandle kokuba nolaka.

• • “Nansi indaba esixoxe ngayo—ufuna ukwazi ukuthi yini evelele kuwe?”

Idonsela ithemba engxoxweni esuselwe ekusebenzelaneni okudlule.

Ibhonasi: Imisho ye-CTA Esebenza Ngempela

• “Ngazise uma ungavulelwa…”
• "Ngabe uLwesine ngo-3PM ungakusebenzela?"
• "Ngithanda imibono yakho ku-..."
• “Nali isibonelo socwaningo—uzobona ukuthi ngiqonde ukuthini.”

Ithiphu: Yenza lokhu kuzwakale njengezwi lakho kanye nomkhiqizo wakho. Ama-CTA ajwayelekile ngeke agqame.

Amaphutha Okufanele Ugweme ku-CTA Yakho

Ngisho nama-imeyili aqinile awela phansi nama-CTA abuthakathaka. Qaphela:

• Ukungacacile: “Asixhumeke maduzane” ivuleke kakhulu.
• Ama-CTA amaningi kakhulu: Ucela umhlangano, phendula, futhi ulande konke ngesikhathi esisodwa? Namathela esenzweni esisodwa esicacile nge-imeyili ngayinye.
• I-robotic yomsindo: “Chofoza lapha ukuze uqhubeke” akuceli impendulo—kuqeda ingxoxo.
• Ukuthengisa ngokweqile: "Chofoza manje futhi wonge u-50%!" ingase isebenzele i-B2C, kodwa hhayi i-B2B.

Igcine ingumuntu futhi igxile.

Lapho Ungabeka Khona I-CTA Yakho Ku-imeyili

I-CTA enhle isebenza kuphela njengokubekwa kwayo. Sebenzisa leli su:

• Ngemva kokulethwa kwevelu: Ungajahi ukubuza—nikeza imininingwane, bese uqondisa isenzo.
• Kwenze kuskeneke: Sebenzisa ukufometha (okugqamile, isikhala, ichashazi) ukuze wenze i-CTA igqame.
• Sebenzisa i-PS ngobuchule: I-CTA kumbhalo weposi ivamise ukunakwa.

Isibonelo se-PS CTA:

PS Uma ufuna ukwazi ukuthi lokhu kusebenza kanjani kwamanye amaqembu e-fintech, ngijabulele ukukuhambisa ekusetheni. Ufuna ukuxoxa ngeviki elizayo?

Isiphetho: I-CTA Eqinile = Umphumela Oqinile

Yonke i-imeyili idinga injongo—futhi i-CTA yakho iletha yona.
Kungakhathaliseki ukuthi uhlela izingcingo, ubhukha amademo, noma ushayela izimpendulo, i-CTA ecacile necabangelayo ishintsha ukufundwa kokwenziwa kube umfutho wangempela.
Udinga ukukala ukufinyelela kwakho eziteshini eziningi? Bhanqa ama-CTA aqinile ne-smart automation ukuze uthole imiphumela emikhulu—ngaphandle kogaxekile.

Udinga ukwandisa ukufinyelela kwakho kuma-akhawunti? Zama i-Connector.AI-okuzenzakalelayo okunengqondo yokuphepha eyakhelwe ngaphakathi.