Uma ithimba lakho lisathembele kumanothi anamathelayo, amaspredishithi, kanye nokuthi “Ngizolandela kusasa,” awusebenzisi umzila.
Usebenzisa isu lethemba.
Ukuzenzekelayo kokuthengisa ilungisa ukuvuza okukhulu kakhulu ekulandeleni okuphumayo kanye nokuhola:
- Ama-lead ayaphela ngoba abameleli bayakhohlwa ukulandelela
- Amathemba amahle ayaphela ngoba isikhathi asihambisani
- Amaqembu achitha amahora amaningi ngama-imeyili aphindaphindwayo esikhundleni sezingxoxo zangempela
Iphuzu lokusebenzisa izinto ngokuzenzakalela kokuthengisa akusikho ukuthi kuzwakale ngokuzenzakalela.
Kungukususa umsebenzi omatasa ukuze imiyalezo yakho izwakale sengathi iwubuntu.
Kuyini ukuthengisa okuzenzakalelayo?
Ukuzenzekelayo kokuthengisa ukusetshenziswa kwesofthiwe ukwenza imisebenzi yokuthengisa ephindaphindwayo ibe ngokuzenzakalelayo, ikakhulukazi mayelana nokufinyelela umphakathi kanye nokulandelela.
Amaqembu amaningi ayisebenzisela lokhu:
Iyini isofthiwe yokulandelana kwe-imeyili?
Isofthiwe yokulandelana kwe-imeyili iyingxenye ebalulekile ukuthengisa okuzenzakalelayo.
Ikuvumela ukuthi udale "i-cadence" ehleliwe yama-imeyili asebenza ngokuzenzakalelayo kuze kube yilapho umuntu olindele impendulo noma ukulandelana kuphelile.
Isibonelo esilula se-cadence:
Yini okufanele uyibheke kusofthiwe yokulandelana kwe-imeyili yokwenza ngokuzenzakalela ukuthengisa?
Izici ezibalulekile:
- Umakhi wochungechunge: kulula ukusetha ama-cadence anezinyathelo eziningi
- Imithetho kanye nezimbangela: ukubambezeleka kwesikhathi kanye nezenzo ezisekelwe ekuziphatheni
- Ukuma ngokuzenzakalela empendulweni: uyama ngokushesha lapho umuntu olindele impendulo
- Izinkambu zokwenza kube ngokwakho: igama, inkampani, indima, imboni, kanye neziguquguquko ezenziwe ngokwezifiso
- Ukusekelwa kokulethwa: ukuphathwa kokugxuma, isiqondiso sezempilo yesizinda, izinketho zokufudumeza
- Ama-Analytics: izinga lokuvula, izinga lokuphendula, imihlangano ebhukhiwe, ukusebenza kwezinga lesinyathelo
- Ukuhlanganiswa kwe-CRM: I-HubSpot, i-Salesforce, i-Pipedrive, njll.
Izici ezinhle kakhulu (uma ufuna ukukhuphula)
- Ukuhlanganiswa okunemibandela: uma ivuliwe kodwa kungekho mpendulo, thumela okunye okulandelayo
- Izinyathelo zeziteshi eziningi: i-imeyili + imisebenzi ye-LinkedIn + izingcingo
- Usizo lwe-AI: imibono yomugqa wesihloko, iziphakamiso zokwenza kube ngokwakho zomugqa wokuqala
- Izilawuli zeqembu: amathempulethi, ukuvunyelwa, izimvume, ukubika okwabiwe
Isofthiwe engcono kakhulu yokulandelana kwe-imeyili yokwenza ngokuzenzakalelayo ukuthengisa
Ngezansi kunezinhlobo zamathuluzi ezisetshenziswa kabanzi nokuthi yiziphi ezingcono kakhulu kuzo.
Khetha isigaba esifanelana nomsebenzi wakho kuqala, bese ufaka amathuluzi ohlu olufushane ngaphakathi kwaso.
1) Amapulatifomu okuqala e-CRM (kungcono kakhulu uma i-CRM yakho ingumthombo weqiniso)
Okuhle kakhulu: amaqembu ahlala ngaphakathi kwe-CRM futhi afuna konke kulandelelwe ngokuzenzakalelayo
- Ukulandelana okuxhunywe koxhumana nabo kanye namadili
- Ukubika kuhlobene nomzila kanye nemali engenayo
- Ukudluliselwa okungcono phakathi kokumaketha nokuthengisa
Ukukhetha nini lokhu: ufuna ukuthengisa okuzenzakalelayo lokho futhi kuhlanza ipayipi lakho futhi kuthuthukise ukubikezela
2) Amathuluzi okulandelanisa aphumayo kuqala (angcono kakhulu ngesivinini sokufinyelela esibandayo)
Okuhle kakhulu: Amaqembu e-SDR, abasunguli, kanye nezinyathelo zokuthengisa eziphumayo ezisindayo
- Ukusetha okusheshayo nokuhlola okusheshayo
- Ukulawula i-cadence okuqinile
- Gxila ezimpendulweni nasemihlanganweni ebhukhiwe
Ukukhetha nini lokhu: Umgomo wakho ukudala amapayipi kanye nomsebenzi oqhubekayo wokuphuma
3) Amathuluzi agxile ekwenzeni kube ngokwakho (kungcono kakhulu uma uwina ngokuhambisana)
Okuhle kakhulu: ukufinyelela okungabizi kakhulu lapho ukulandelana okujwayelekile kwehluleka khona
- Izinkambu zokwenza ngokwezifiso eziguqukayo
- Izingcezu ezenziwe ngokwezifiso ngemboni noma indima
- Ukuzibandakanya okungcono lapho kugxilwe kubenzi bezinqumo
Ukukhetha nini lokhu: ungathanda ukuthumela ama-imeyili ambalwa athola izimpendulo eziningi
4) Amathuluzi okuqala ukulethwa (angcono kakhulu uma ukubekwa kwebhokisi lokungenayo kubaluleke kakhulu)
Okuhle kakhulu: amaqembu athumela ngezinga elikhulu futhi evikela idumela lesizinda
- Ukuvikelwa kokugxuma kanye nokuqapha impilo
- Izinketho zokujikeleza ibhokisi lokungenayo
- Izithiyo zokuvikela ukunciphisa ingozi yokugaxekile
Ukukhetha nini lokhu: Ukhathalela kakhulu indawo yokungenayo kunezici ezinhle kakhulu
5) Amapulatifomu okubandakanya ukuthengisa aneziteshi eziningi (angcono kakhulu ezenzakalelayo zokuthengisa ngokugcwele)
Okuhle kakhulu: amaqembu ahlanganisa i-imeyili + i-LinkedIn + izingcingo zibe yisinyathelo esisodwa esiqhubekayo
- Ukulandelana kwe-imeyili kanye nemisebenzi ye-LinkedIn kanye nezinyathelo zokushaya ucingo
- Ukubonakala okungcono ezindaweni zokuthinta
- Ukuqeqeshwa okuqinile kokulandelela kuzo zonke iziteshi
Ukukhetha nini lokhu: ukunyakaza kwakho okuphumayo akuyona i-imeyili kuphela, futhi ufuna konke kube ngokugeleza okukodwa
Indlela yokukhetha ithuluzi elifanele lokwenza izinto ngokuzenzakalela kokuthengisa
Khetha ngokusekelwe esinqumweni sakho sokuthengisa
- Okungenayo-okusindayo: Ukuzenzakalela kwe-CRM kuqala kuvame ukuwina
- Okuphumayo-okusindayo: ukulandelana kwe-outbound-first kuvame ukuwina
- I-B2B ebiza kakhulu: amathuluzi agxile ekwenzeni kube ngokwakho avame ukunqoba
- Ivolumu ephezulu: izici zokulethwa-kuqala azibe zisaxoxiswana
Khetha ngokusekelwe kusayizi weqembu
- Umsunguli/oyedwa: gcina kulula, kushesha, futhi kulula ukukuphinda
- Iqembu elincane: engeza amathempulethi, ukubika, kanye nokuvumelanisa i-CRM
- Ithimba lokukhulisa: engeza izimvume, i-QA, kanye nemisebenzi yokusebenza yeziteshi eziningi
Imikhuba emihle kakhulu yokulandelana kwama-imeyili okuzenzakalelayo (ukuze ukuzenzakalelayo kwakho kokuthengisa kungazwakali kuyirobhothi)
1) Gcina ama-imeyili amafushane futhi aqondile
Ama-imeyili amafushane ayafundwa. Ama-imeyili amade “agcinelwa isikhathi esizayo,” bese kamuva angafiki.
2) Yenza umugqa wokuqala ube ngowakho kuphela
Akudingeki ukuthi wenze yonke imisho ibe ngeyakho.
Umugqa wokuqala oqinile kanye nombuzo ocacile uvame ukudlula "indaba eyenzelwe wena."
3) Buza umbuzo owodwa nge-imeyili ngayinye
Hhayi abathathu. Hhayi abahlanu.
Omunye.
4) Beka izithameli zakho endaweni njengomuntu
Isikhala esilula esisebenza kumaqembu amaningi e-B2B:
- Usuku 1
- Usuku 3
- Usuku 6
- Usuku 10
- Usuku 15
5) Misa ukulandelana ngesikhathi bephendula
Noma yikuphi okuhle ukuthengisa okuzenzakalelayo uhlelo kufanele lukwenze lokhu ngokuzenzakalelayo.
Uma ithuluzi lakho lingakwenzi lokho, akulona ithuluzi lokuzenzakalela lokuthengisa. Liwumshini wokuthumela.
Amaphutha avamile ekuzenzekeleni kokuthengisa (abhubhisa amazinga okuphendula buthule)
- Ukuqondisa okubi ngokuzenzakalela: uhlu olungalungile esikalini lusese uhlu olungalungile
- Ukuthumela ngokweqile: ama-imeyili amaningi akusho ukuthi kunemihlangano eminingi
- Izakhi zenani elijwayelekile: “Sisiza izinkampani zikhule” akusona isizathu sokuphendula
- Akukho ukucaca kwe-CTA: i-imeyili ngayinye kufanele icele isinyathelo esisodwa esincane esilandelayo
- Ukunganaki ukutholakala kwemikhiqizo: uma ungafiki ebhokisini lokungenayo, ikhophi ayinandaba
I-Konnector.ai ingena kuphi esitokisini sesimanje sokwenza izinto ngokuzenzakalelayo?
Uchungechunge lwe-imeyili lunamandla, kodwa amadili amaningi awavali nge-imeyili kuphela.
Amaqembu amahle kakhulu agijimayo ukuthengisa okuzenzakalelayo kuzo zonke iziteshi, ikakhulukazi i-LinkedIn, ngoba yilapho ubudlelwano nokwethembana kwakheka khona ngokushesha.
Isixhumi.ai kukusiza ukuthi wenze i-LinkedIn yokufinyelela ngesakhiwo kanye nesikhathi esisekelwe esignalini, ukuze ukuphuma kwakho kuzizwe kufudumele, hhayi ngokungahleliwe.
Sebenzisa ukulandelana kwe-imeyili ukuze ulandelele ngokuvumelana, bese usebenzisa i-LinkedIn ukudala umongo ngaphambi nangesikhathi sokufinyelela umphakathi.
Ufuna uhlelo oluhlakaniphile oluphumayo oluzwakala lungumuntu ngempela?
Vakashela i-Konnector.ai: https://konnector.ai/
Uhlu lokuhlola lokuqhathanisa okusheshayo lwamathuluzi okulandelana kwe-imeyili
| Okudingayo | Khetha amathuluzi asebenza kahle kakhulu | Kungani kubalulekile ngokuzenzakalelayo kokuthengisa |
|---|---|---|
| Umzila wokufinyelela wonke umuntu kanye nokufinyelela | Uchungechunge lwe-CRM-first | Ukubika okungcono kusukela emsebenzini kuya emalini engenayo |
| Ukusebenza okusheshayo kokuphuma | Ukulandelana kokuqala kokuphumayo | Ukuhlolwa okusheshayo, imihlangano esheshayo |
| Amanani okuphendula aphezulu ngama-imeyili ambalwa | Izici zokwenza kube ngokwakho | Ukubaluleka kuwine ku-B2B enethikithi eliphezulu |
| Isikali ngaphandle kokushisa izizinda | Izithiyo zokuvikela ukulethwa | Ukubekwa kwebhokisi lokungenayo kuvikela ukusebenza |
| I-imeyili + i-LinkedIn + izingcingo | Imisebenzi yeziteshi eziningi | Ukuthengisa okuzenzakalelayo kwangempela kuzo zonke izindawo zokuthinta |
I-takeway yokugcina
Isofthiwe "engcono kakhulu" yokulandelana kwe-imeyili yileyo ehambisana nokunyakaza kwakho, ivikela ukulethwa, futhi yenza ukulandelela kube lula.
Ngoba ukuthengisa okuzenzakalelayo akukhona ukuthumela ama-imeyili engeziwe.
Kumayelana nokuthumela ama-imeyili ambalwa, ahlakaniphile anesikhathi esingcono kanye nokuqondiswa okungcono.
📅 Bhukha i-Demo yamahhala → Bona indlela ye-Konnector.ai yokusebenzisa isignali efudumele ivikela ngayo impilo ye-akhawunti yakho ngenkathi ikhulisa ukufinyelela.
⚡ Bhalisa Mahhala → Qala ukusebenzisa ukufinyelela kwe-LinkedIn okuqondiswe ngqo, okulandelwa imithetho kuqala namuhla.
11x Ukufinyelela Kwakho kwe-LinkedIn Nge
Okuzenzakalelayo kanye neGen AI
Bopha amandla e-LinkedIn Automation kanye ne-Gen AI ukuze ukhulise ukufinyelela kwakho kunanini ngaphambili. Bandakanya izinkulungwane zabaholayo masonto onke ngamazwana aqhutshwa yi-AI kanye nemikhankaso eqondiwe—konke kuvela endaweni eyodwa ye-lead-gen powerhouse.
imibuzo ejwayelekile ukubuzwa
Isofthiwe yokuzenzakalela yokuthengisa iyithuluzi elizenzakalela imisebenzi yokuthengisa ephindaphindwayo efana nama-imeyili okulandelela, ukunakekela abaholayo, ukuhlela, ukulandelela ukubandakanyeka, kanye nokuphatha izindlela zokukhokha ukuze amaqembu okuthengisa akwazi ukugxila ekuqedeni amadili.
Isofthiwe yokulandelana kwe-imeyili ithumela ama-imeyili azenzakalelayo ochungechungeni olunesikhathi. Isiza amaqembu okuthengisa ukuthi alandele njalo, akhulise amakhasimende, futhi andise amazinga okuphendula ngaphandle kokulandelela ngesandla.
Isofthiwe engcono kakhulu yokwenza ngokuzenzakalela yokuthengisa incike ezidingweni zakho. Amathuluzi ahlanganiswe yi-CRM asebenza kahle kakhulu ekubonakaleni kwepayipi, amathuluzi agxile ekuphumeni afanelana nokufinyelela okubandayo, futhi amapulatifomu eziteshi eziningi alungele amaqembu ahlanganisa i-imeyili, i-LinkedIn, kanye nezingcingo.
Iningi lama-sequences asebenza kahle kakhulu aqukethe ama-imeyili angu-4 kuya kwangu-6 ahlukaniswe izinsuku eziyi-10 kuya kwezingu-20. Inombolo efanele incike embonini yakho, izithameli, kanye nesipho.
Yebo. Uma kusetshenziswa kahle, ukuzenzekela kokuthengisa kuthuthukisa ukuhambisana, isikhathi, kanye nokwenza kube ngokwakho, okuvame ukuholela emazingeni aphezulu okuphendula kanye nemihlangano eminingi ebhukhiwe.
Yebo. Amabhizinisi amancane avame ukuzuza kakhulu ngoba ukuzenzakalela konga isikhathi, kuvimbela ukulandelwa okungalandelwa, futhi kusiza amaqembu amancane ukuphatha imigudu emikhulu ngempumelelo.
Bheka abakhi bezinhlelo, iziqalisi zokwenza izinto ngokuzenzakalela, izinkambu zokwenza izinto zibe ngokwakho, amadeshibhodi okuhlaziya, ukuhlanganiswa kwe-CRM, kanye nezivikelo zokulethwa.
Yebo. Amathuluzi amahle okwenza ngokuzenzakalela asekela amathokheni okwenza kube ngokwakho, okuqukethwe okuguquguqukayo, kanye nezisusa ezisekelwe ekuziphatheni ukuze ama-imeyili azizwe efanele futhi ewusizo.
