Yini Okuvelayo ku-LinkedIn nokuthi Ungakulandela Kanjani

Isikhathi sokufunda: 5 imizuzu

Emhlabeni osheshayo wezokuxhumana we-LinkedIn nokudayiswa komphakathi, akwanele ukumane uthumele okuqukethwe—udinga ukwazi isebenza kanjani. Kulapho Imibono ye-LinkedIn ezihilelekile.

Kodwa yini ngempela okuvelayo ku-LinkedIn? Ziyithinta kanjani impumelelo yakho ye-LinkedIn? Futhi okubaluleke kakhulu, ungazilandelela kanjani ukuze uthuthuke ngokuqhubekayo?
Kule bhulogi, sizokuchaza konke ngendlela elula, engenziwa—futhi sikubonise ukuthi i-Konnector ingakwenza kanjani Izibalo ze-LinkedIn ngobuhlakani nakakhulu.

Yiziphi Okuvelayo ku-LinkedIn?

Kumongo wayo, i ukuphrinta ku-LinkedIn kwenzeka njalo uma okuthunyelwe kwakho kuvela esikrinini somunye.

Cabanga ngemibono njenge amaphuzu okubonakala:

• Uma umuntu ongu-1 eskrola ukudlula okuthunyelwe kwakho = umbono ongu-1.
• Uma umuntu ofanayo eyibona kabili = 2 okuvelayo.

Kubalulekile ukukhumbula: Okuvelayo akufani nokuthembisana. Okuvelayo kulandelela nje ukubuka, hhayi izenzo ezinjengokuchofoza, ukuthanda, noma ukubeka amazwana.

Okuvelayo okuphezulu kusho amehlo amaningi kokuqukethwe kwakho. Yisinyathelo sokuqala esibheke ekubonakaleni komkhiqizo, ubuholi bemicabango, kanye nempumelelo yenethiwekhi.

Kungani I-LinkedIn Impressions Ibalulekile

Kungenzeka ukuthi uyazibuza: Kungani kufanele ngibe nendaba nokuvelayo uma kungalinganisi ukubandakanyeka?

Nakhu ukuthi kungani okuvelayo kubalulekile:

• Ukuqwashisa Ngomkhiqizo: Abantu abakwazi ukuhlanganyela uma bengakuboni kuqala. Okuvelayo kusiza ukwakha ukujwayelana okuncane.
• Ukuhlolwa kokuqukethwe: Ukulandelela okuvelayo kubonisa ukuthi hlobo luni lokuqukethwe idonsa ukunaka, ikusiza ukuthi ulungise isu lakho.
• Izimpawu ze-algorithm: I-algorithm ye-LinkedIn ithanda okuqukethwe okuthola okuvelayo ekuqaleni, okungafinyelela ku-snowball kufinyeleleke kabanzi.
• Ubukhona Bengqondo Ephezulu: Ukubonakala kaningi kokuphakelayo kwakha ukwethembana, ngisho noma abasebenzisi bengazibandakanyi ngokushesha.

Kafushane, ukulandelela okuvelayo kuyisisekelo ukuze uthuthukise eyakho Ukusebenza kokuthunyelwe kwe-LinkedIn.

Ungakulandela Kanjani Okuvelayo ku-LinkedIn (Ngokuzenzela)

Izindaba ezinhle: I-LinkedIn yenza ukulandelela okuyisisekelo kube lula, ngokuqondile kokuthunyelwe kwakho.

Nansi indlela ongazithola ngayo:

1. Iphrofayela ye-LinkedIn > Isigaba Somsebenzi

• Iya kuphrofayela yakho.
• Skrolela phansi esigabeni "Umsebenzi".
• Chofoza okuthi “Okuthunyelwe.”

Lapha, uzobona inani lokuvelayo kuboniswe ngaphansi kokuthunyelwe ngakunye.

2. Thumela Ukuqonda

Uma uchofoza kunoma yikuphi okuthunyelwe, uthola ukubukeka okujulile:

• Ukubalwa kokuvelayo (kuvele izikhathi ezingaki okuthunyelwe kwakho).
• ukuzibophezela amamethrikhi (okuthandwayo, amazwana, ukwabelana).
• Izibalo zabantu ezibukayo (izinkampani, amagama emisebenzi, izindawo zalabo ababone okuthunyelwe kwakho).

Isiphakamiso sepro:
Uma uthumele ekhasini lenkampani ye-LinkedIn, uzokwazi nokufinyelela kukho Izibalo Zekhasi Lenkampani, okufaka idatha yokuvelayo enothile nakakhulu.

Imikhawulo ye-Manuwali ye-LinkedIn Impression Tracking

Nakuba ukulandelela kwendabuko kwe-LinkedIn kusiza, kunomkhawulo:

• Ayikho ideshibhodi emaphakathi ezogadwa kalula okuthunyelwe okuningi ngesikhathi esisodwa.
• Awukho umugqa wokuthrenda ukukhombisa ukuthi unjani Ukusebenza kokuthunyelwe kwe-LinkedIn iyaguquguquka ngokuhamba kwesikhathi. (Iyatholakala kuma-akhawunti eNkampani).
• Ayikho imininingwane ezenzakalelayo evuliwe kungani okuthunyelwe okuthile kuthola okuvelayo okwengeziwe.

Amathiphu angu-5 Okuthuthukisa Okuvelayo Kwakho kwe-LinkedIn

Manje njengoba ulandela eyakho Imibono ye-LinkedIn ngempumelelo, isinyathelo esilandelayo ukufunda indlela yokukhula njalo. Okuvelayo akwenzeki nje—kulandela amaphethini asekelwe kukhwalithi yokuqukethwe kwakho, ukungaguquguquki, isikhathi, nesitayela sokuhlanganyela.

Nazi izindlela ezinhlanu ezifakazelwe, ezinamasu zokuthuthukisa impilo yakho Ukusebenza kokuthunyelwe kwe-LinkedIn futhi uthole amehlo engeziwe kokuqukethwe kwakho.

1. Thumela Ngokuqhubekayo

I-algorithm ye-LinkedIn ithanda abanikeli abajwayelekile. Uma unyamalala amasonto bese uthumela ngokungahleliwe, ukubonakala kwakho kuzophazamiseka.

Umkhuba omuhle kakhulu: Khomba ukuthumela 2-4 izikhathi ngesonto. Akumele udale okuqukethwe yigciwane ngaso sonke isikhathi—gxila kukho ukubaluleka nokuvumelana.

Imibono yokuqukethwe ongayizungezisa:

• Imininingwane yemboni noma amathrendi
• Izindaba zomuntu siqu ezinokuthathwa kochwepheshe
• Imibuzo noma izinhlolovo zokukhuthaza ingxoxo
• Bhala okuthunyelwe noma imihlahlandlela yokuthi kwenziwa kanjani
• Okuqukethwe okuhloswe kabusha kusuka kuma-webinars, amabhulogi, noma izincwadi zezindaba

Isiphakamiso sepro: Hlela okuqukethwe kwakho usebenzisa amathuluzi afana ne-Konnector, ukuze ungaphuthelwa indawo—ngisho phakathi namaviki amatasatasa.

Funda okwengeziwe—-> I-LinkedIn Outreach at Scale: Ungazenza Kanjani Ngaphandle Kokulahlekelwa Ukuhlanganyela?

2. Gxila Kokubonwayo

Okuqukethwe okubukwayo kugqama kakhulu kokuphakelayo okuminyene kwe-LinkedIn. Ngokusho kwedatha yangaphakathi ye-LinkedIn, okuthunyelwe okunezithombe kuyamukelwa kufika ku-98% amanye amazwana, namavidiyo athole 5x ukuhlanganyela okwengeziwe.

Izinhlobo zokubonwa ongazizama:

Iphophu elisheshayo: Uma unesikhathi esifushane, phinda wenze injongo yamaslayidi avela ezethulweni noma usebenzise amathuluzi edizayini amahhala afana ne-Canva ukuze uguqule amaphuzu abalulekile abe okubonakalayo okuhehayo.

3. Xhumana Nabanye Ngaphambi Nangemva Kokuthumela

I-LinkedIn akuyona inkundla yokushicilela yendlela eyodwa—ingxoxo yabantu ababili. I-algorithm inaka ukuthi usebenza kangakanani kunethiwekhi yonkana, hhayi nje ukuthi uthumela kaningi kangakanani.

Nakhu ongakwenza ukuze ushayele okuvelayo:

• Chitha Imizuzu ye-10-15 ngaphambi nangemuva kokuthunyelwe kwakho kuba bukhoma kusebenzisana nabanye
• Shiya amazwana acabangelayo kokuthunyelwe okuthrendayo ngaphakathi kwe-niche yakho
• Phendula amazwana kokuthunyelwe kwakho ngokushesha ukuze ugcine ukuhlanganyela kuqhubeka
• Maka abantu abahlobene noma izinhlobo kokuqukethwe kwakho (kuphela uma kuhambisana ngempela)

Le loop yokuzibandakanya isiza iphrofayela yakho ukuthi ihlale ibonakala, ithuthukisa ukufinyelela kokuqukethwe kwakho, futhi yakhe ubudlelwano obuvame ukuguquleka kamuva bube ukuhola noma ukudluliselwa.

4. Sebenzisa ama-Hashtag Alungile

Ama-Hashtag awawona nje okokuhlobisa—asiza ukuhlukanisa okuqukethwe kwakho futhi akwenze kutholakale ngale kwenethiwekhi yakho ekhona.

Nansi indlela yokuwasebenzisa ngempumelelo:

• Hlala ku 3–5 ama-hashtag abalulekile. Okuningi kakhulu kunganciphisa ukufinyelela kwakho.
• Sebenzisa imiksi ebanzi (isb, #LinkedInTips) kanye ne-niche (isb, #B2BSalesContent) komaka.
• Cwaninga ukusebenza kwe-hashtag usebenzisa ibha yosesho ye-LinkedIn—bheka ukuthi bangaki abantu abalandela i-hashtag ngayinye.

Ibhonasi: Dala i-hashtag enebhrendi (isb, #BuiltWithKonnector) ukuze uqoqe okuthunyelwe kwakho futhi wakhe ukuqashelwa ngokuhamba kwesikhathi.

5. Linga Ngamafomethi

Uma uqhubeka nokusebenzisa uhlobo olulodwa lokuqukethwe—ake sithi, okuthunyelwe—ababukeli bakho bangase balalele. I-LinkedIn inikeza amafomethi wokuqukethwe amaningi, futhi ukuwaxuba kugcina okuphakelayo kwakho kukusha futhi kuheha.

Ukuzungezisa phakathi kwalokhu kunezinzuzo ezilandelayo: 

• Izibuyekezo zesimo: Imicabango emifushane, ehlabayo noma ukucabanga (okuhle ukuze kubonakale ngokushesha)
• Ama-PDF e-Carousel: Sebenzisa okubonwayo ukuze uxoxe ngesinyathelo ngesinyathelo indaba noma uchaze imiqondo
• Izihloko ze-LinkedIn: Okuqukethwe kwefomu elide okubonisa igunya (futhi kukhonjiswe ku-Google)
• Amapholi: Khiqiza ukusebenzelana okusheshayo neziqalisi zengxoxo ezinhle
• Izibuyekezo zevidiyo: Yabelana ngezifundo, ngemuva-kwezigcawu, noma amazwana

Ukumaka abantu abafanelekile noma izinkampani (ngaphandle kogaxekile!) kungakhuphula ukufinyelela kwakho.

Ukucabanga kokugcina

Ukukhulisa okuvelayo kwakho kwe-LinkedIn akukhona nje “ukuthumela okuningi”—kumayelana ukuthumela ngobuhlakani. Ngokuhlanganisa ukungaguquguquki nokuhlukahluka, ukusebenzelana nezibalo, nokubonwayo nokuqukethwe, unganweba ngendlela emangalisayo ukufinyelela kwakho kanye nomthelela epulatifomu.

Ukuze uthole ukulandelela okuvelayo okuzenzakalelayo, izincomo zokuqukethwe okuhlakaniphile, kanye nemephu yangemuva kokuya ekufinyeleleni, hlola ukuthi kanjani Isixhumi ikusiza ukuthi uguqule okuvelayo kube yimiphumela yangempela.

Ukuthumela ku-LinkedIn ngaphandle kokulandelela okuvelayo kufana nokukhuluma ungenalutho—awazi ukuthi ubani olalele.
Ngokuqonda yini okuvelayo ku-LinkedIn, ngizihlola mathupha Izibalo ze-LinkedIn, nokusebenzisa amathuluzi afana Isixhumi ngokuhlakaniphe kakhudlwana Ukulandelela umbono we-LinkedIn, ungakwazi:

• Yakha ukubonakala okuqinile
• Lungisa isu lakho lokuqukethwe
• Guqula okuvelayo kube ukusebenzelana okunenjongo

Khumbula: Konke okuvelayo kuyithuba elincane. Ilandelele, iqonde, futhi uyenze ibe ukuxhumana.

Ingabe usukulungele ukukhokhisa kakhulu ukusebenza kokuthunyelwe kwakho kwe-LinkedIn?
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