Is it better to send a LinkedIn connection request [with or without a note]?

Isikhathi sokufunda: 6 imizuzu

Impendulo eqotho yokuthi “Kungcono yini ukuthumela isicelo sokuxhumana se-LinkedIn ngenothi noma ngaphandle kwalo?” ithi “kuya ngokuthi uzama ukufezani”.

Uma umgomo wakho uwukukhulisa inethiwekhi yakho ngokushesha, isicelo sokuxhumana esingenalutho sivame ukusebenza kahle. Kodwa uma usebenzisa i-LinkedIn ukudala izingxoxo, ama-lead, noma i-propellence yangempela, ukwengeza inothi elifushane nelifanele kungathuthukisa kakhulu ikhwalithi yabantu abamukela isimemo sakho.

Nasi isibambo nokho — inothi elingacacile libi kakhulu kunokungabhali nhlobo. Ukuthi “Sawubona, ake sixhumane” akukhi ukwethembana. Ukufaneleka kuyakha.

Ngakho umbuzo wangempela awusiwo “inothi noma akukho inothi?” Ngukuthi: Ingabe ulungiselela izinga lokwamukelwa - noma izingxoxo ezifanelekile?

Impikiswano ye-LinkedIn enqaba ukufa

• Isimemo Esingenalutho Seqembu: “Ukungezwani okuncane. Okuningi kuyamukela.”
• Inothi Lethimba: “Ukwenza kube ngokwakho kuyaphumelela. Njalo.”

Nasi umbono wethu ku- Isixhumi.ai: impendulo "efanele" incike kulokho okulungiselelayo — usayizi wenethiwekhi or izingxoxo ezifanelekile.

Qala ngesilinganiso esibaluleke ngempela

• Izinga lokumukelwa = isignali ephezulu kakhulu.
• Izimpendulo ezifanelekile / izingcingo ezibhukhiwe = umphumela.

• Uma umgomo wakho “ukufinyelela ngokushesha ukuxhumana okungaphezu kuka-500,” ungacabangi kakhulu ngakho.
• Uma umgomo wakho “ukuqala izingxoxo zangempela nabathengi abafanele,” isu lakho lokuxhumana kufanele lisebenze njengesihlungi.

Yini ebonwa yiKonnector.ai emisebenzini yokufinyelela abantu yangempela?

• Iningi labantu lilahlekelwa amadili ngaphambi komyalezo wokuqala — ngoba isimemo sizwakala singahleliwe, sisolisa, noma singafaneleki.
• Inothi akuyona inkulumo eqondile. Kuyinto a inkomba yomongo: “Kungani wena?” + “Kungani manje?” ngokuphefumula okukodwa.
• Uma amanothi esebenza kahle kakhulu: zinciphisa ukudideka kanye nesithakazelo esingaphambi kokufaneleka.

Ukuhlolwa kweqiniso okusekelwe kudatha: amanothi awashintshi kakhulu ukwamukelwa… kodwa angashintsha imiphumela

• Ukuhlolwa okukhulu kwe-A/B okwenziwe yithi kubasebenzisi abayi-10,000 kuthole ukuthi amazinga okwamukelwa ayesondelene kakhulu kuzo zonke izindlela:
  • Akukho inothi: 30%
  • Inothi eliqotho/eliqondile: 27%
  • Inothi elingacacile: 31%
• Kodwa lapho belandela izingcingo ezifanelekile zibhukhiwe, indlela "yokubhala okuqotho/okuqondile" isebenze kahle kakhulu:
  • Akukho inothi: 3.77%
  • Inothi eliqotho/eliqondile: 6.62%
  • Inothi elingacacile: 5.1%

Ukuhumusha: uma ukhathalela ipayipi, izinga lokwamukelwa lodwa liyisiphazamiso. Isicelo sokuxhumeka siyingxenye yesistimu yokuguqulwa, hhayi i-vanity metric.

Ngakho-ke... kufanele ufake inothi?

Kungcono Ukuthumela Isicelo Sokuxhumeka Kwe-LinkedIn Ngenothi Noma Ngaphandle Kwalo?

Umgomo Wakho	Indlela Engcono Kakhulu	Kungani Kusebenza
Khulisa inethiwekhi yakho ngokushesha	Thumela isicelo sokuxhumana esingenalutho	Kunciphisa ukungqubuzana futhi kuvame ukusebenza kahle ekukhuliseni inethiwekhi ebanzi.
Qala izingxoxo ezinenjongo	Engeza inothi elifushane nelifanele	Kudala umongo, kwakha ukwethembana, futhi kuthuthukisa amathuba ezimpendulo zekhwalithi.
Dala izingcingo zepayipi/zokubhuka	Engeza inothi elicacile nelisobala	Isebenza njengesihlungi ukuze abantu abanentshisekelo kuphela bamukeleke, okuholela ekuguqulweni okungcono komfula.
Akukho umongo ocacile noma ukuhambisana	Yeqa inothi	Inothi elingacacile libi kakhulu kunokungabi nalo futhi linganciphisa ukwethembeka.

Okubalulekile: Ungathuthukisi izinga lokwamukelwa kuphela. Linganisa izimpendulo nezingxoxo ezifanele — yilokho okudala imali engenayo.

Iphutha elikhulu: ukubhala inothi elingasho lutho

• “I-LinkedIn ikuphakamise ukuthi…”
• "Ngingathanda ukuxhumana"
• “Masixhumane futhi sihlole ukusebenzisana”

At Isixhumi.ai, sibaphatha laba “njengababulali bokwethembana.” Uma uzobhala inothi, kudingeka lithole izinhlamvu zalo ezingu-300.

Umthetho we-Konnector: Ukufaneleka ngezingxenye ezi-3

1. Kungani wena: isisusa esithile (isikhundla, indima, ushintsho lwenkampani, umphakathi owabiwe)
2. Kungani mina: ukwethembeka komugqa owodwa (lokho okwenzayo, ngenxa kabani)
3. Isinyathelo esilandelayo sokucindezela okuphansi: xhuma / umbuzo osheshayo / amanothi okushintshana

Amathempulethi ama-5 okuxhumana asebenza kahle kakhulu (ngaphansi kwezinhlamvu ezingu-300)

• Okusekelwe ngemuva: “Sawubona {{FirstName}} — ngiyithandile iposi yakho ku-{{topic}}. Ngisebenza no-{{persona}} ku-{{outcome}} futhi umbono wakho wawuqondile. Ingabe ukulungele ukuxhumana?”
• Ntanga-kuya-ntanga: “Sawubona {{FirstName}} — Nami ngise-{{industry/role}} futhi ngihlala ngijabulela ukuxhumana nabantu abakha kule ndawo. Ngingathanda ukuxhumana.”
• Ukuxhumana okuhlangene: “Sawubona {{FirstName}} — ngibonile ukuthi sobabili sixhumene ne-{{MutualName}}. Ngisebenza ku-{{1-line}} futhi ngicabange ukuthi kungaba kuhle ukuxhumana.”
• Okuqondile (kodwa hhayi okuthengisayo): “Sawubona {{FirstName}} — Ngisiza u-{{persona}} ukuthuthukisa i-{{result}} nge-LinkedIn. Uma lokhu kukuhle kakhulu kule kota, ngiyajabula ukuxhumana nokwabelana ngokunqoba okumbalwa okusheshayo.”
• Umbuzo wokufuna ukwazi: “Sawubona {{FirstName}} — okusheshayo: ingabe okwamanje ugxile kakhulu ku-{{A}} noma ku-{{B}} kule kota? Ngicwaninga ngamaphethini esikhaleni futhi ngingathanda ukuxhumana.”

Funda okwengeziwe—-> Ikhipha Ukuhola ku-LinkedIn

Yini Okufanele Uyihlole Nge-A/B (Indlela Yokuxhumana)

Uma ufuna ngempela ukwazi ukuthi inothi lokuxhumana le-LinkedIn liyasebenza yini ezilalelini zakho, ungathembeli emibonweni. Yenza izivivinyo ze-A/B ezihlelekile. Isihluthulelo ukulawula iziguquguquko nokulandelela imiphumela edlula izilinganiso zokuzikhukhumeza.

1️⃣ Okungenalutho vs. Inothi (Lawula Iziguquguquko Zezithameli)

Dala izethameli ezimbili ezifanayo ngangokunokwenzeka:

• Umuntu ofanayo (isb., Abaqondisi Bokumaketha)
• Ibhendi efanayo yobudala (gwema ukuxuba abaphathi nezinga le-C)
• Imboni efanayo kanye nejografi
• Usayizi wenkampani ofanayo

Thumela izicelo zokuxhumeka ezingenalutho ku-Audience A kanye nenothi elifushane nelifanele ku-Audience B.

Kungani lokhu kubalulekile: Uma ushintsha izimboni noma amazinga obudala phakathi nokuhlolwa, imiphumela yakho ayibe isathembekile. Kwa-Konnector.ai, sihlala sihlukanisa izinto eziguquguqukayo ukuqinisekisa ukuthi ukuhlolwa kubonisa umthelela wokuthumela imiyalezo — hhayi ukucwasa izilaleli.

2️⃣ Hlola Izinhlobo Ezihlukene Zamanothi

Akuwona wonke amanothi enza okufanayo. Uma usuqinisekisile ukuthi i-“Note vs Blank” ibonisa umehluko obalulekile, hlola ifomethi yenothi uqobo.

• Okusekelwe ngemuva: Ukubhekisela kokuthunyelwe kwakamuva noma umbono.
• Kusekelwe ekuxhumaneni okuhlangene: Ukugqamisa amanethiwekhi abiwe.
• Okuqondile nokusobala: Ukuchaza ngokucacile ukuthi kungani uxhumana nabantu.

Ngokwesibonelo:

• "Ngikuthandile okuthunyelwe kwakho mayelana nokulungiswa kwe-RevOps — ikakhulukazi iphuzu lamamodeli okunikeza izimfanelo."
• "Ngibonile ukuthi sobabili sixhumene noSarah waseHubSpot — ngicabange ukuthi ngizoxhumana nathi."
• "Ngisiza amaqembu e-SaaS ukuthi athuthukise umzila oqhutshwa yi-LinkedIn — avulekele ukuxhumana uma lokho kufanele kule kota."

Lokho esikubonile ku-Konnector.ai: Izithameli ezilindelwe kakhulu (abasunguli, ama-CMO, abanikazi bezinkampani) basabela kangcono ekuvezeni obala ngqo kunokwenza kube ngokwakho okungacacile.

3️⃣ Landelela Imiphumela Engaphezu Kwezinga Lokwamukelwa

Yilapho amasu amaningi okufinyelela ku-LinkedIn ehluleka khona.

• Izinga lokumukelwa ikutshela ukuthi isimemo sakho sizizwa siphephile yini.
• Izinga lokuphendula ikutshela ukuthi umyalezo wakho udale yini ilukuluku.
• Izingcingo ezifanelekile zibhukhiwe ukukutshela ukuthi isu lakho liyasebenza yini.

Kwa-Konnector.ai, sikhuthaza abasebenzisi ukuthi balinganise i-funnel ephelele:

• Ukuxhumeka kuyamukelwa
• Impendulo yomlayezo wokuqala
• Impendulo enhle
• Umhlangano ubhukhiwe

Ngezinye izikhathi izinga lokwamukelwa eliphansi liholela esilinganisweni esiphezulu sokushaya ucingo olubhukhiwe — ngoba inothi lakho lisebenze njengesihlungi. Lokho akusikho ukulahlekelwa. Lokho ukusebenza kahle.

4️⃣ Ivolumu Yokuhlola vs. Isu Lokufudumala

Ukuhlolwa okukodwa okuthuthukisiwe abaningi abakunaki:

• Iqembu A: Thumela uxhumano ngokushesha.
• Iqembu B: Xhumana nemiyalezo engu-1-2 kuqala, bese uthumela ukuxhumana.

Ukufudumala komphakathi kuvame ukwandisa ukwethembana kakhulu — ikakhulukazi kubathengi abaphezulu.

Yilapho ukuhlola okusekelwe esignalini kuba namandla khona. Esikhundleni sokuqagela isikhathi, i-Konnector.ai iveza izimpawu zokuzibandakanya ukuze ukufinyelela kuzwakale kungokwemvelo, hhayi ngokuzenzakalelayo.

 

Funda okwengeziwe—-> Ungaxhuma Kanjani Ku-LinkedIn: Oku-5 Okufanele Ukwenze Nokungamelwe Ukwazi

Umthetho Wokuhlola Wokugcina

Sebenzisa uhlobo ngalunye okungenani kubantu abangu-200–300 ngaphambi kokufinyelela iziphetho. Noma yini encane idala idatha edukisayo.

Indlela yokucabanga ye-Konnector: Ungaphikisani nemibono. Hlola izinto eziguquguqukayo. Landelela ukuguqulwa. Lungiselela imali engenayo — hhayi izinga lokwamukelwa.

Isu Elihlakaniphile Lango-2026: Ukuzifudumeza Kuqala, Bese Uxhuma

I-LinkedIn ngo-2026 akuyona i-LinkedIn ka-2018.

Abenzi bezinqumo baqaphela kakhulu. Amabhokisi abo okungenayo agcwele abantu. Futhi bangabona ukufinyelela okuzenzakalelayo ngemizuzwana.

Yingakho amasu okufinyelela abantu asebenza kahle kakhulu engasaqali ngesicelo sokuxhumana. Aqala ngokubonakala.

Isinyathelo 1: Dala Ukujwayelana Ngaphambi Kokuthumela Isimemo

Esikhundleni sokuthumela isicelo sokuxhumana ngokushesha, xhumana kuqala:

• Buka iphrofayela yabo
• Balandele
• Shiya amazwana angu-1-2 anencazelo kokuthunyelwe kwakamuva

Akuzona ama-emoji. Akuzona “Okuthunyelwe okuhle kakhulu!”

Amazwana angempela anezela umbono, abuze umbuzo ohlakaniphile, noma akhela phezu kwephuzu lawo.

Kungani lokhu kusebenza:

• Igama lakho livela kuzaziso zabo.
• Usungula ukwethembeka ngaphambi kokucela noma yini.
• Isicelo sokuxhumana asisazwakali sihleliwe.

Ngesikhathi isimemo sakho sifika, awusona isihambi — ungumuntu osevele enikele.

Isinyathelo 2: Thumela Isicelo Sokuxhumana (Okubalulekile Komongo)

Manje ungakwenza noma yikuphi:

• Thumela isimemo esingenalutho (ngoba ukuqashelwa sekuvele kukhona), noma
• Thumela inothi elifushane elibhekisela ekusebenzisaneni kwakho.

Ngokwesibonelo:

• "Ngijabulele okuthunyelwe kwakho mayelana nokulungiswa kwe-RevOps ekuqaleni kwaleli sonto - ngingathanda ukuxhumana."

Lokhu akuseyona indlela yokufinyelela abantu ngaphandle kothando. Kuwukuqhubeka kokuxhumana.

Funda okwengeziwe—-> I-Psychology ye-LinkedIn Outreach DM: Amathempulethi ama-5 Athola Impendulo Ngempela

Kungani Ukufudumala Kuthuthukisa Imiphumela Kakhulu

Ekuhlaziyeni komkhankaso we-Konnector.ai, ukulandelana kokuzifudumeza kuphumelela kakhulu kunezicelo zokuxhumeka kwe-cold-first ku:

• Izinga lokumukelwa
• Izinga lokuphendula
• Imizwa emihle empendulweni yokuqala

Ngoba ngokwengqondo, ukujwayelana kunciphisa ukungezwani.

Abantu bayawathemba amagama asebewabonile kakade.

Futhi i-algorithm ye-LinkedIn ithanda ama-akhawunti aziphatha njengabantu — hhayi abathumeli abaningi.

Ukufinyelela Okusekelwe Esiginalini vs. Ukufinyelela Okusekelwe Esigabeni

Indlela endala yokwenza ukufinyelela ku-LinkedIn yayiqhutshwa yispredishithi:

Indlela ka-2026 iqhutshwa yisignali:

Lapha Isixhumi.ai yakhiwe ngendlela ehlukile.

Esikhundleni sokuphatha i-LinkedIn njengesizindalwazi, i-Konnector.ai iveza izimpawu zomphakathi kanye nezinkomba zenhloso - ukuze wazi ukuthi ubani osebenzayo, othintayo, nokuthi ubani ongase aphendule. Lokho kuvumela ukufinyelela kuzizwe kungokwemvelo esikhundleni sokuzenzakalelayo.

I-Strategic Advantage

Uma ufudumala ngaphambi kokuxhuma:

• Unciphisa ukusola.
• Ukhulisa ukufaneleka.
• Uhlunga ukuze uthole abantu abazimisele.
• Uthuthukisa ukuguqulwa okungezansi.

Umgomo awukona “ukuthumela izimemo ezengeziwe.”

Umgomo uwukungena ezingxoxweni ngesikhathi esifanele.

Futhi ngo-2026, isikhathi sidlula ivolumu njalo.

Impendulo yokugcina

• Uma ufuna ukwamukelwa okuphezulu: isimemo esingenalutho sivame ukuba kuhle.
• Uma ufuna izingxoxo ezifanelekile: bhala inothi elifushane neliqondile elidala ukucaca futhi lihlunge intshisekelo.
• Uma inothi lakho lijwayelekile: yeqa. Ufuna lokhu kube yinto ebikezelwayo (futhi ekhuliswayo) ngaphandle kokuzwakala sengathi ngokuzenzakalela? Isixhumi.ai kukusiza ukuthi ubone inhloso usebenzisa izimpawu zomphakathi, ufudumale ama-lead ngokuzibandakanya okuvunyelwe ngabantu, futhi usebenzise ukufinyelela okuzwakala kungokwemvelo - ngenkathi usalandelela ukuthi yini ngempela eguqukayo.