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Ukuvumelanisa Okungenamthungo: Ukuhlanganisa i-LinkedIn® Outreach [ne-Salesforce ne-HubSpot]

I-LinkedIn®, Ukukhipha

Ukuhlanganiswa kwe-LinkedIn® CRM
Isikhathi sokufunda: 5 imizuzu

Ukufinyelela kwakho ku-LinkedIn® kudala izingxoxo. I-CRM yakho kufanele ilandelele umzila wakho. Kodwa phakathi kwalokhu okubili, izinto ziyawa - oxhumana nabo abakabhaliswa, ukulandelwa okuphuthelwe, kanye nokwabiwa kwemali engenayo okulanda indaba engaphelele.

Lesi ngesinye sezikhala zokusebenza ezivame kakhulu ekuthengisweni kwe-B2B namuhla. I-LinkedIn® yilapho ingxoxo iqala khona. I-Salesforce noma i-HubSpot yilapho amadili evalwa khona. Lapho lezo zinhlelo ezimbili zingakhulumisani ngesikhathi sangempela, ithimba lakho ligcina lifaka idatha ngesandla esikhundleni sokuthengisa - futhi ithimba lakho le-RevOps lisebenza ngedatha engaphelele.

Nansi indlela yokukulungisa, nokuthi ukuhlanganiswa kwe-CRM kwe-Konnector kwenza kanjani yonke into isebenze ngaphandle kwetheyiphu ye-duct.

Kungani ukuvumelanisa i-LinkedIn® kuya ku-CRM kubaluleke kakhulu kunalokho amaqembu amaningi akuqaphelayo?

Ukuhlanganiswa kwe-LinkedIn® CRM

Ukushintshashintsha komongo phakathi kwe-LinkedIn® ne-CRM yakho kubiza amaqembu okuthengisa kuze kufike ku-40% wesikhathi sokukhiqiza — isikhathi esisetshenziswa ekukopisheni imininingwane yokuxhumana, ekubhaleni amanothi, kanye nokubuyekeza ngesandla izigaba zesivumelwano ezizosingathwa ngokuzenzakalelayo ukuhlanganiswa okufanele.

Kodwa izindleko akusona isikhathi nje kuphela. Uma umsebenzi we-LinkedIn® ungavumelaniswanga ne-CRM yakho, idatha yakho yepayipi ayilungile ngokwesakhiwo. Umuntu ofisayo owamukele isicelo sokuxhumana, waphendula amazwana amathathu, futhi waphendula imiyalezo emibili akafani nomuntu oxhumana naye obandayo - kodwa uma kungekho msebenzi obhalwe phansi, ubukeka ufana ku-CRM yakho. Lokho kuthinta ukubikezela, ukubeka phambili, kanye nendlela ithimba lakho elinquma ngayo ukuthi lizochitha kuphi ihora elilandelayo.

Ukuhlanganiswa okufanele kwe-LinkedIn®-to-CRM kuxazulula lokhu ngokwenza umsebenzi wokufinyelela umphakathi ubonakale ngaphakathi kohlelo ithimba lakho elivele lilusebenzisa ukuphatha amadili.

Kusho ukuthini ngempela "ukuhlanganiswa kwabantu bomdabu" - futhi kungani kubalulekile?

Kukhona umehluko wobuchwepheshe obalulekile phakathi kokuhlanganiswa kwe-CRM yomdabu kanye ne-Zapier workaround. Zombili zingahambisa idatha phakathi kwezinhlelo. Kukodwa kuphela okwenza lokhu ngokwethembeka, ngokuqondene nezinhlangothi ezimbili, futhi ngaphandle kokwengeza elinye iphuzu lokwehluleka esitokisini sakho.

Ukuhlanganiswa kwemvelo kusho ukuxhumana okuqondile kwe-API phakathi kwamapulatifomu amabili — akukho middleware, akukho xhumano lomuntu wesithathu oluphukayo lapho noma iyiphi ipulatifomu ibuyekeza, akukho mapping yensimu ngesandla njalo lapho i-schema yakho ye-CRM ishintsha. Umsebenzi ufakwa ngokuzenzakalelayo, amarekhodi oxhumana nawo ayadalwa noma abuyekezwa ngesikhathi sangempela, futhi idatha igeleza ngezindlela zombili: Umsebenzi wokufinyelela ku-LinkedIn® ungena ku-CRM, futhi idatha ye-CRM ithuthukisa ukuhamba komsebenzi kwe-LinkedIn®.

I-Konnector inikeza ukuhlanganiswa kwemvelo ne-HubSpot kanye ne-Salesforce — hhayi indlela yokuxazulula inkinga ye-Zapier. Izimfanelo zokuhola, umsebenzi wokufinyelela, idatha yokuzibandakanya, kanye nesimo sokulandelana kusunduza ngqo ku-CRM yakho ngokuzenzakalelayo, kusukela ekubukeni kwephrofayela yokuqala kuya emhlanganweni obhukhiwe.

Ukuhlanganiswa kwe-LinkedIn® CRM

I-Konnector ne-HubSpot: yini evumelaniswayo futhi kanjani?

Kubasebenzisi be-HubSpot, ukuhlanganiswa kwe-Konnector kuxhumanisa umsebenzi wokufinyelela i-LinkedIn® namarekhodi akho okuxhumana ne-HubSpot ngqo. Nakhu ukuthi lokho kubukeka kanjani empeleni:

  • Ukudala nokuthuthukisa ukuxhumana: Amathemba asetshenziswa nge-Konnector adalwa ngokuzenzakalelayo njengoxhumana nabo be-HubSpot, kanye nedatha yephrofayela ye-LinkedIn® eqondiswe ezinkambeni ezifanele — indima, inkampani, isikhundla, kanye nomthombo.
  • Ukufakwa kwemisebenzi: Izicelo zokuxhumana ezithunyelwe, imiyalezo ethunyelwe, amazwana athunyelwe, kanye nezimpendulo ezitholiwe konke kubhalwe kumugqa wesikhathi wokuxhumana we-HubSpot. Ithimba lakho libona umlando ogcwele wokufinyelela ngaphandle kokushiya i-CRM.
  • Ukuvumelanisa isimo sokulandelana: Lapho umuntu ofisayo ekhona ochungechungeni lwakho lokufinyelela i-Konnector kubonakala ku-HubSpot, ngakho-ke i-CRM yakho ihlala ibonisa isimo samanje sengxoxo kunokuba irekhodi lokuqala lokuxhumana.
  • Izimbangela zokuhamba komsebenzi: Ukuzenzakalela komsebenzi we-HubSpot kungabangela izenzo ngokusekelwe emsebenzini we-LinkedIn® - ukubhalisa umuntu ozoba khona ochungechungeni lokunakekelwa ngesikhathi ephendula, isibonelo, noma ukuxwayisa umuntu omele lapho kutholwa isignali enenhloso ephezulu.

Umphumela uba ukuthi ipayipi lakho le-HubSpot libonisa umsebenzi wakho we-LinkedIn® ngesikhathi sangempela, ngaphandle kokuthi othile awubuyekeze ngesandla.

I-Konnector kanye ne-Salesforce: yakhelwe amaqembu okuthengisa ebhizinisi

Kubasebenzisi be-Salesforce, ukuhlanganiswa kuklanyelwe ngezakhiwo zedatha eziyinkimbinkimbi kanye nezidingo zomsebenzi eziqhutshwa amaqembu ebhizinisi.

  • Amarekhodi omholi kanye nokuxhumana: Amathemba avela emikhankasweni ye-Konnector afakwa ngqo ku-Salesforce njengabaqondisi noma oxhumana nabo, ngedatha yephrofayili ecebile kanye nomlando wokufinyelela oxhumene kusukela ekuthinteni kokuqala.
  • Ukubuyiselwa komsebenzi: Yonke indawo yokuthinta ye-LinkedIn® — umlayezo othunyelwe, uxhumano lwamukelwe, ukuphawula okuthunyelwe, impendulo etholiwe — kubhalwa emuva kurekhodi le-Salesforce njengelogi yomsebenzi. Ukunikezwa okugcwele, akukho ukufakwa ngesandla.
  • Ukumapha okusekelwe ku-akhawunti: Kumaqembu asebenzisa amasu okumaketha asekelwe ku-akhawunti (i-ABM), ukuhlanganiswa kwe-Salesforce ye-Konnector kuhlanganisa umsebenzi olindelekile nerekhodi elifanele le-akhawunti kunokudala okufakiwe kokuxhumana okungaxhunyiwe.
  • Izibuyekezo zesigaba sephayiphi: Njengoba umuntu ofisa ukuphumelela edlula ochungechungeni lokufinyelela abantu lwe-Konnector, amarekhodi abo e-Salesforce abuyekeza ukuze abonise inqubekela phambili — enikeza ama-RevOps kanye nabaholi bezokuthengisa umbono onembile nowesikhathi sangempela wokuthi amathuba avela ku-LinkedIn® ahlala kuphi emhubheni.

Ukuhlanganiswa kwe-LinkedIn® CRM

Buka: Ukufinyelela kwe-Konnector kanye nomsebenzi we-CRM usebenza


Umsebenzi ophelele: kusukela kusignali ye-LinkedIn® kuya kurekhodi le-CRM

Uma ukuhlanganiswa kwe-CRM kwe-Konnector kubukhoma, ukuhamba komsebenzi wokufinyelela i-pipeline kubukeka kanje — ngaphandle kwezinyathelo ezenziwa ngesandla phakathi kwe-LinkedIn® ne-CRM yakho:

  1. Kutholwe isignali: I-Konnector ithola umuntu onenhloso ephezulu ovela ku-ICP yakho ngokusekelwe kuzimpawu zomphakathi ze-LinkedIn® — indima entsha, okuthunyelwe okufanele, ukubuka iphrofayela.
  2. Ukufinyelela umphakathi kuqalisiwe: Isicelo sokuphawula noma soxhumano olusizwa yi-AI siyabhalwa, sibuyekezwe, futhi sivunywe yithimba lakho ngaphambi kokuthumela.
  3. Oxhumana naye udalwe ku-CRM: Lapho nje ukufinyelela kuqala, umuntu ongaba khona udalwa ngokuzenzakalelayo njengomuntu oxhumana naye noma oholayo ku-HubSpot noma ku-Salesforce ngemininingwane yephrofayili ecebile.
  4. Umsebenzi ungene ngesikhathi sangempela: Yonke indawo yokuthinta elandelayo — ukuxhumeka kuyamukelwa, umlayezo uthunyelwe, impendulo itholiwe — ifakwa kurekhodi le-CRM ngokuzenzakalelayo.
  5. Iphayiphi ibuyekeziwe: Njengoba ingxoxo iqhubeka, nikeza isevisi yesigaba noma uhole izibuyekezo zesimo ku-CRM yakho ukuze zibonise isimo samanje — akukho kungenelela kommeli okudingekayo.
  6. Ukudluliselwa eqenjini lokuvala: Uma umhlangano ubhukhiwe, irekhodi le-CRM selivele liqukethe umlando ogcwele wokufinyelela umphakathi, umongo wesignali, kanye nochungechunge lwengxoxo - ngakho umphathi we-akhawunti uqala ngomongo ophelele kusukela ngosuku lokuqala.

Ukuhlanganiswa kwe-LinkedIn® CRM

Yini ephukayo uma lokhu kungekho endaweni?

Ngaphandle kokuhlanganiswa kwe-CRM Ngokuvumelanisa kwendabuko kwe-Konnector
Ama-Rep abhala phansi umsebenzi we-LinkedIn® ngesandla (uma ekhumbula) Yonke indawo yokuthinta ingenile ngokuzenzakalelayo ngesikhathi sangempela
Idatha yephayiphi ibonisa i-imeyili kanye nezingcingo kuphela Ukufinyelela kwe-LinkedIn® kubonakala ngokugcwele ku-CRM eceleni kwazo zonke iziteshi
Akukho ukunikezwa kwezivumelwano ezivela ku-LinkedIn® Umthombo ogcwele wokunikezwa kusukela kusignali yokuqala kuya kwisivumelwano esivaliwe
Ama-AE athola ama-lead afudumele ngaphandle komongo Umlando ogcwele wokufinyelela kanye nomongo wesignali onamathiselwe kurekhodi
Ukubikezela kwe-RevOps ngokusekelwe kudatha engaphelele Idatha yesigaba sepayipi enembile kuyo yonke imigqa esebenzayo

Ukulungele ukuvala igebe phakathi kwe-LinkedIn® ne-CRM yakho?

Uma ukufinyelela kwakho kwe-LinkedIn® kungangeni ngqo ku-Salesforce noma ku-HubSpot, usebenzisa ipayipi ongakwazi ukulibona noma ukulilinganisa ngokugcwele. Ukuhlanganiswa kwe-Konnector kuyakushintsha lokho — ngaphandle kokwengeza ubunzima esitokisini sakho noma umsebenzi owengeziwe osukwini lwethimba lakho.

Bhukha idemo ukuze ubone ukuthi i-CRM ivumelanisa kanjani nomsebenzi wakho okhona. Noma bhalisela bese uxhumanisa umkhankaso wakho wokuqala neHubSpot noma iSalesforce namuhla.

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imibuzo ejwayelekile ukubuzwa

Yebo. I-Konnector inikeza ukuhlanganiswa kwe-CRM yomdabu ne-HubSpot kanye ne-Salesforce, okuvumela umsebenzi wokufinyelela ku-LinkedIn®, idatha yokubandakanya, kanye nolwazi oluholela ekuvumelaniseni ngqo ne-CRM yakho ngaphandle kokuthembela ku-middleware yangaphandle efana ne-Zapier.

I-Konnector iloga ngokuzenzakalelayo izicelo zokuxhumeka, ukubukwa kwephrofayela, imiyalezo ye-LinkedIn®, amazwana, izimpendulo, izimpawu zokuzibandakanya, kanye nezibuyekezo zokulandelana kokufinyelela ngqo kumugqa wesikhathi we-CRM ngesikhathi sangempela.

Uma isihlanganisiwe, i-Konnector idala noma ibuyekeze ngokuzenzakalelayo amarekhodi okuhola nawokuxhumana, iloba yonke imisebenzi yokufinyelela umphakathi, futhi ivumelanise inqubekela phambili yokulandelana ngaphandle kokuthi abameleli bakopishe idatha ngesandla phakathi kwe-LinkedIn® ne-CRM.

Yebo. Njengoba i-Konnector ivumelanisa idatha yokuzibandakanya kwe-LinkedIn® ngqo ku-HubSpot njengomsebenzi we-CRM, ukuhamba komsebenzi kwe-HubSpot kungabangela ukuzenzekela okufana nokunakekelwa kwamakhasimende, izexwayiso zokuthengisa, noma ukudalwa kwemisebenzi ngokusekelwe ekusebenzisaneni kwamakhasimende.

Yebo. I-Konnector ihlanganisa umsebenzi we-LinkedIn® namarekhodi e-akhawunti e-Salesforce afanele, okwenza ifaneleke kumaqembu e-ABM adinga ukubonakala phakathi koxhumana nabo, ama-akhawunti, namakomidi okuthenga.

Impendulo ingena ngokuzenzakalelayo ngaphakathi kwerekhodi lokuxhumana le-CRM noma irekhodi lomholi, kanye nomlando ogcwele wokufinyelela, okusiza abaphathi be-akhawunti ukuthi baqhubeke nezingxoxo ngomongo ophelele.

Yebo. Njengoba amakhasimende edlula ezindleleni zokufinyelela kanye nezinyathelo zokuzibandakanya, i-Konnector ingavumelanisa isimo sokuhola kanye nezibuyekezo zesigaba sokuhambisa ku-HubSpot noma ku-Salesforce ngokuzenzakalelayo.

Ngaphandle komsebenzi we-LinkedIn® ovumelaniswe ne-CRM, ukubika kwephayiphi kanye nokwabiwa kwemininingwane kuhlala kungaphelele. I-Konnector isiza amaqembu e-RevOps ukuthi alondoloze ukubikezela okunembile, ukwabiwa kwemithombo, kanye nokubonakala kwe-funnel ngesikhathi sangempela.

Yebo. Lapho kuqala ukufinyelela, i-Konnector ingadala ngokuzenzakalelayo ama-lead noma oxhumana nabo ku-HubSpot noma ku-Salesforce isebenzisa idatha yephrofayela ye-LinkedIn® ecebile njengenkampani, indima, isikhundla, kanye nolwazi lomthombo.

Uma umhlangano ubhukhiwe, irekhodi le-CRM selivele liqukethe yonke imigqa yokuxhumana, umlando wokuzibandakanya, kanye nomongo wengxoxo ye-LinkedIn®, okwenza kube lula ukudlulisa imiyalezo kanye nezingxoxo zokuthengisa ezinolwazi oluthe xaxa.

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