Ama-hashtag e-LinkedIn®: Indlela Yokukhetha Nokusebenzisa Ama-tag Athrendayo

Isikhathi sokufunda: 5 imizuzu

I-LinkedIn® iyaqhubeka nokukhula njengeplatifomu ehamba phambili yokuxhumana kochwepheshe, ubuholi bomcabango, kanye nokutholwa kokuqukethwe. Kodwa phakathi kokushintsha kwe-algorithm kanye nokugcwala kokuqukethwe, isici esisodwa esincane sisathinta kakhulu: Ama-hashtag e-LinkedIn®.

Kungakhathaliseki ukuthi ufuna umsebenzi, umakethi, umsunguli, noma umsunguli wokuqukethwe, ukuqonda ukuthi ungawasebenzisa kanjani ama-hashtag ku-LinkedIn® kubalulekile ukuze wandise ukufinyelela kwakho futhi ubonakale lapho kubalulekile khona. Lo mhlahlandlela ukukuqondisa ezinhle kakhulu Isu le-hashtag le-LinkedIn® —indlela yokukhetha ezifanele, ukuthi uzibeke kuphi, nokuthi ungahlala kanjani uphambili kunezitayela.

Kungani Ama-Hashtag Ebalulekile ku-LinkedIn®

Ngokungafani ne-Instagram noma i-X (eyayikade i-Twitter), ukusetshenziswa kwe-hashtag ye-LinkedIn® kugxile ekutholakaleni nasekuhlobaneni kobungcweti. Ama-hashtag asiza ekuhlukaniseni okuqukethwe kwakho ngezigaba, okuvumela ukuthi kuvele kokuphakelayo kwezihloko kanye nemiphumela yokusesha. Okubaluleke kakhulu, ukusebenzisa i- ama-hashtag alungile isiza okuthunyelwe kwakho ukufinyelela abantu abangaphandle kwenethiwekhi yakho ekhona.

• Khulisa ukubonakala: Kuvela ekuseshweni nasekuphakeleni kwesihloko.
• Khulisa ukuzibandakanya: Tholakala abasebenzisi abalandela noma abahlola leyo hashtag.
• Bonisa ukuhambisana kwesihloko: Bonisa ukuthi okuthunyelwe kwakho kumayelana nani kubo bobabili abasebenzisi kanye ne-algorithm.
• Heha abalandeli: Ama-hashtag e-Niche asiza ukuletha abalandeli abakhathalela leso sihloko ngqo.
• Khulisa impilo ende yokuthunyelwe: Ama-hashtag e-evergreen angagcina okuqukethwe kwakho kutholakala amasonto.
• Sekela ukufaka uphawu komuntu siqu: Ukusetshenziswa okuphindaphindiwe kwama-hashtag ku-niche yakho kuqinisa ubuchwepheshe bakho.

Isebenza Kanjani i-Hashtag Discovery ku-LinkedIn®?

I-LinkedIn® isebenzisa i-AI enengqondo ukuqonda kangcono umongo wokuqukethwe, okwenza ukusetshenziswa kwe-hashtag kube nomthelela omkhulu. Abasebenzisi manje sebengakwazi:

• Landela ama-hashtag: Njengoba nje abasebenzisi belandela izinkampani noma abantu.
• Sesha ama-hashtag: Ngokuhambisana okwengeziwe, imiphumela ekhethiwe ye-AI evela kuqala.
• Bona iziphakamiso ze-hashtag: Ngesikhathi ubhala okuthunyelwe noma ku-LinkedIn® feed.

Okushintshile manje yindlela i-LinkedIn® esebenza ngayo izisindo ukusetshenziswa kwe-hashtag. Ukugcwala ngokweqile kwama-hashtag angabalulekile noma omaka abathrendayo abangahlobene nokuqukethwe kwakho manje kubangela ukuvela okuphansi. Kugxilwe ekuhlobaneni, hhayi umthamo.

Mangaki ama-Hashtag okufanele uwasebenzise?

I-LinkedIn® incoma ama-hashtag angu-3-5 ngokuthunyelwe ngakunye ukuze kusebenze kahle kakhulu. Okuthunyelwe okunama-hashtag amaningi kakhulu kungabonakala kungcolile, futhi i-algorithm ikwenza kungabonakali kuqala.

Isiphakamiso sepro: Beka ama-hashtag akho ekupheleni kokuthunyelwe kwakho noma ahlanganiswe ngobuqili emishweni yakho (isb., “Kuleli qhinga lokuthengisa…”)

Ama-Hashtag Angcono Kakhulu e-LinkedIn® Manje (Ngesigaba)

Nasi uhlu olukhethiwe lwama-hashtag asebenza kahle futhi ahlala isikhathi eside kuzo zonke izigaba ezibalulekile. Lawa abuyekezwa ukuze athole izitayela zamanje kanye nezinguquko zepulatifomu.

Ukumaketha nokuthengisa

• #Isu Lokukhangisa
• #ContentMarketing
• #B2BSales
• #Ukwenziwa Komuntu Siqu
• #Isizukulwane Esiholayo
  

  Ithiphu yochwepheshe: Hlala ufaka igama lenkampani yakho, ukuze ukwazi ukuhlanganisa okuthunyelwe.

  Bheka amanye ama-hashtag.

  

Ubuholi Nomsebenzi

• • #Ukuthuthukiswa kobuholi
  • #Ukukhula Kwemisebenzi
  • #IkusasaLomsebenzi
  • #RemoteWork
  • #Ukuthuthukiswa Kochwepheshe
    Amanye ama-hashtag ongawasebenzisa ku-LinkedIn® yile:

I-Tech & Innovation

• #Ukuhlakanipha okungekhona okwangempela
• #Uguquko Lwedijithali
• #TechNews
• #Ukusungula
• #SaaS

Ithiphu yochwepheshe: Uma igama lenkampani yakho linama-ellipses noma izimpawu zokubhala, ungalifaki. Izoba isixhumanisi. Isibonelo, bhala okuthi #KonnectorAI, esikhundleni se-Konnector.AI.

Amanye ama-hashtag ongawasebenzisa ku-LinkedIn® yile:

Usesho lweJobe

• #Ukusesha Umsebenzi
• #UkuqashaManje
• #Abafuna Umsebenzi
• #VulaUmsebenzi
• #Qalisa Kabusha

 

Funda okwengeziwe—-> Yethula umkhankaso wokufuna umsebenzi ngochwepheshe be-Konnector.AI ithuluzi lesizukulwane sokuhola.

Okuthrendayo manje:

• #AIContent
• #ThulaUkuqasha
• #GreenJobs
• #Ama-DigitalNomads
• #Neurodiversity

Ungaqhubeka nokuhlola ama-hashtag athandwayo osuku noma inyanga ngokusebenzisa izixhumanisi ezahlukene ezahlukene, njenge I-Hootsuite futhi uqondise isu lakho ngokufanele.

Ithiphu yochwepheshe: Ungacela i-ChatGPT ukuthi ikunikeze ama-hashtag athrendayo ahlobene embonini yakho.

Ngazise uma ungathanda ukuthi lezi ziguqulwe zibe i-PDF elandekayo noma zenziwe isitayela eshidini lokukopela elibonakalayo!

Indlela Yokukhetha Ama-Hashtag Afanele Okuthunyelwe Kwakho Kwe-LinkedIn®

Ukukhetha ama-hashtag alungile akukhona ukujaha lawo adume kakhulu. Imayelana nokuqondanisa—nokuqukethwe kwakho, izethameli, nemigomo. Nakhu ukugeleza kwesinqumo okulula:

1. Khomba izithameli zakho: Uzama ukufinyelela bani? Yimaphi ama-hashtag abazobe bewalandela noma abawafunayo?
2. Chaza itimu yokuqukethwe kwakho: Imayelana nani ngempela okuthunyelwe kwakho? Qondanisa ama-hashtag nezinto ezibalulekile ongazithatha.
3. Hlanganisa amaleveli okuduma: Sebenzisa ithegi eyodwa enevolumu ephezulu (isb. #Leadership), eyodwa ye-niche tag (isb. #HealthcareHiring), kanye nomaka oyedwa onebhrendi noma ongokwezifiso.

Isibonelo: Ukuthola okuthunyelwe ngezixazululo zokukhathala kwabasebenzi kubuchwepheshe, ungasebenzisa: #MentalHealthAtWork #TechLeadership #BurnoutPrevention

Ukubeka Ama-Hashtag Kuphi ku-LinkedIn®

• Ukuphela kokuthunyelwe: Inketho ehlanzekile. Gcina umlayezo wakho unjalo, ulandelwe wuhlu lwama-hashtag angu-3–5.
• Kushunyekwe embhalweni: Kumathegi aqinile, amafushane kuphela (isb, “#Ubuholi bubaluleke kakhulu kunangaphambili ezindaweni zokusebenza ezixubile.”)
• Kumazwana okuqala: Akusasebenzi. Ama-hashtag kumazwana awanakwa yi-algorithm ye-LinkedIn®.

Isu le-LinkedIn® Hashtag

1. Yakha Ilabhulali Ye-Hashtag Yomuntu Siqu

Londoloza ama-hashtag ngetimu (isb, Ukumaketha, Ukusesha Umsebenzi, Izibuyekezo Zomkhiqizo) futhi uwazungezise ngokusekelwe ohlotsheni lwakho lokuthunyelwe. Gcina 5-7 isigaba ngasinye.

2. Qapha Omaka Abathrendayo

Sebenzisa usesho lwe-LinkedIn® kanye nokuphakelwa kokuqukethwe ukuze ubone ukuthi yimaphi amathegi athambekele embonini yakho. Ungalandela futhi ama-hashtag ayisihluthulelo ukuze uqaphe ukusebenza kokuqukethwe.

3. Hlola & Funda

Buyekeza izibalo zokuthunyelwe ukuze uqhathanise ukuzibandakanya kuma-hashtag ahlukene. Ungalandeli nje okuvelayo—bheka okulondoloziwe, amazwana, nokuvakasha kwephrofayela nakho.

4. Dala i-Hashtag Enegama

Unochungechunge noma isinyathelo? Yenza i-hashtag ihluke kumkhiqizo wakho (isb, #KonnectorTips noma #SubmitSuccess). Cela iqembu lakho noma abalandeli ukuthi bayisebenzisele ukubonakala okwengeziwe.

Amaphutha Avamile Okufanele Uwagweme

• Ukusebenzisa ama-hashtag avinjelwe noma angasebenzi: Amanye amathegi amadala awasasebenzi noma avinjelwe— hlola umsebenzi ophindwe kabili ngaphambi kokuthumela.
• Ukufakwa kwe-hashtag: Okuningi akuncono. Namathela ku-3-5.
• Ukwenza okuvamile kakhulu: #Ibhizinisi noma #Impumelelo imvamisa ibanzi kakhulu ukuthi ingaba wusizo. Khetha okuthile okwengeziwe.

Umbono we-Infographic

Dala ishidi lokukhohlisa elibonakalayo elinesihloko esithi “I-LinkedIn® Hashtag Mix” elichaza indlela yokuhlanganisa:

• I-hashtag engu-1 edumile (abalandeli abangu-100K+)
• 1 niche hashtag (ngaphansi kuka-50K)
• I-hashtag engu-1 ehlukile ebhizinisini lakho

Umbono Wefa Lokudala

Nikeza ishidi lokusebenzela elithi “LinkedIn® Hashtag Planner” noma ithempulethi ye-Notion elilandwayo elinezigaba zalokhu okulandelayo:

• Ukuhlelwa kokuthunyelwe kwamasonto onke
• Umtapo wezincwadi we-Hashtag ngesihloko
• Ukulandelela umshado

Isiphetho: Ama-Hashtag Akafile—Ahlakaniphe Kakhudlwana

Uma ubulokhu ungazinaki ama-hashtag noma uwasebenzisa ngokungahleliwe, manje sekuyisikhathi sokucabanga kabusha isu lakho. Ama-hashtag ku-LinkedIn® asabalulekile—kodwa kuphela uma uwasebenzisa ngamabomu.

Kusukela ekwakheni ibhrendi yomuntu siqu kuye ekuheheni imikhondo efanele, Ama-hashtag e-LinkedIn® ingakhulisa ukubonakala kwakho uma isetshenziswa nenhlanganisela efanele yokuhlobana, ukwakheka, kanye nemvamisa.

Udinga usizo lokukhulisa ukubonakala kwakho kwe-LinkedIn® kanye nokufinyelela umphakathi? Hlola Ibhulogi ye-Connector ukuthola amathuluzi anamandla e-AI akhulisa inethiwekhi yakho futhi athuthukise ukusebenza kokuqukethwe kwakho—ama-hashtag afakiwe.