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Incwadi Yokudlala Yokufinyelela I-LinkedIn [Esebenzayo Ngempela]

Isixhumi, I-LinkedIn, Ukukhipha

I-LinkedIn Outreach
Isikhathi sokufunda: 8 imizuzu

Iningi lezeluleko zokufinyelela ku-LinkedIn libhalwa ngabantu abangazange basebenzise ukulandelana kwezinga muva nje. Lisezingeni eliphezulu. Likutshela ukuthi “wenze imiyalezo yakho ibe ngeyakho” futhi “wengeze inani” ngaphandle kokuchaza ukuthi lokho kusho ukuthini uma uphatha abantu abangu-300 abasebenzayo futhi udinga ukufinyelela inombolo yokufinyelela ngoLwesihlanu.

Lo mhlahlandlela uhlukile. Yakhelwe phezu kwezinkinga zangempela ama-SDR, abasunguli, kanye namaqembu okuthengisa abhekana nazo lapho ezama ukukhuphula izinga. Ukufinyelela kwe-LinkedIn ngaphandle kokulahlekelwa yikhwalithi ekhiqiza izimpendulo. Futhi ihlanganisa — isinyathelo ngesinyathelo — indlela uhlelo oluqhutshwa yisignali, olubuyekezwa ngabantu oluxazulula ngayo zonke zazo.

Izinkinga zangempela ngemuva kokufinyelela kwe-LinkedIn ngezinga elikhulu

Ngaphambi kwamaqhinga, kufanelekile ukusho ukuthi yini ephukayo ngempela. Izimpawu - amazinga aphansi okuphendula, ama-akhawunti anqunyelwe, ukulandelwa okunganakwa - cishe njalo zingaphansi kwesethi encane yezimbangela eziyinhloko.

Amanani ezimpendulo ayehla — futhi ivolumu ayilungisi

Eminyakeni embalwa edlule, umlayezo we-LinkedIn oqondiswe kahle wawungadonsa amazinga okuphendula angu-10 kuya ku-15%. Amaqembu amaningi asebenzisa ama-sequence ajwayelekile namuhla abona u-3 kuya ku-7%. Ukucindezela ivolumu eningi kuyenza ibe yimbi kakhulu, hhayi ibe ngcono.

Imiyalezo eminingi isho imiyalezo eminingi enganakwa. Imiyalezo eminingi enganakwa isho i-Trust Score enciphayo. I-Trust Score enciphayo isho ukubonakala okuncane kukho konke ukuthunyelwa kwesikhathi esizayo.

Inkinga akuyona isiteshi. Yindlela yokwenza lokho. Ukufinyelela okujwayelekile kuqeqeshe ochwepheshe ukuthi bakuhlunge ngokwemvelo. Amaqembu asathola amazinga aphezulu ezimpendulo awathumeli okuningi. Athumela ngokuhlakanipha — afinyelela kuphela uma izimo zempendulo zikhona ngempela.

Ukukala kwephula ukwenza kube ngokwakho — ngaphandle kokuthi unesistimu efanele

Manual Ukufinyelela kwe-LinkedIn kuyimfihlo kakhulu. Ucwaninga ngomuntu ongase abe khona, ubhale umlayezo othize, ulandelele ngokucophelela. Kuyasebenza. Kuphinde kufinyelele kubantu abangaba ngu-15 kuya ku-20 ngosuku ngaphambi kokuba ikhwalithi yehle futhi kungabikho okunye okwenziwayo.

Ukuzenzakalela kunciphisa ivolumu. Kodwa ngokwesiko, kuyawubhubhisa ikhwalithi. Umlayezo owawuzwakala sengathi wenziwe ngesandla ku-20 othunyelwa ngosuku ufundeka njengethempulethi ku-200. Lelo gebe — phakathi kwekhwalithi esetshenziswa ngesandla kanye nesilinganiso esenziwa ngokuzenzakalelayo — yilapho amasu amaningi okufinyelela abantu ehlukana khona.

Ukwakha uhlu kuhloselwe ngaphandle kwesikhathi

Iningi lokufinyelela liqala ohlwini olungaguquki. Ukusesha i-Sales Navigator. Kusetshenziswe izihlungi ze-ICP. Thumela. Ukulandelana kuqalisiwe. Ukuqondiswa kulungile. Isikhathi siwukuqagela.

Umuntu ofanelekayo ofanelana ne-ICP yakho ngokuphelele akabalulekile ngokulinganayo nsuku zonke zonyaka. Babaluleke kakhulu ngesonto lapho bememezela indima entsha. Usuku ababhala ngalo ngenkinga oyixazululayo. Isikhathi abaphawula ngaso ngokuqukethwe esigabeni sakho. Uhlu oluqinile alukwazi ukukutshela ukuthi leso sikhathi sinini. Izimpawu ze-LinkedIn social can.

Imikhawulo ye-akhawunti iyakhula ngokuhamba kwesikhathi

Uhlelo lwe-LinkedIn lwe-Trust Score lusho ukuthi imikhuba emibi yokufinyelela abantu ayikhiqizi nje amazinga aphansi okuphendula esikhathini esifushane. Zehlisa ukusebenza kwe-akhawunti yakho esikhathini esizayo. Izinga lokwamukelwa elihlala njalo elingaphansi kuka-20% lingenye yezimpawu eziqine kakhulu ze-LinkedIn zokunciphisa i-akhawunti — ukunciphisa imikhawulo yansuku zonke, ukunciphisa ukubonakala kwesaziso, futhi ezimweni eziphindaphindayo, kubangela izixwayiso ezisemthethweni.

Amaqembu akhuphula ivolumu ngaphandle kokuqapha izinga lokwamukelwa awagcini nje ngokuthola inzuzo ephansi. Bakha ngenkuthalo isikhundla esibi kakhulu kuyo yonke imikhankaso abazoyiqhuba esikhathini esizayo.

Uhlelo oluxazulula zonke izinkinga ezine

Impendulo yazo zonke izinkinga ezingenhla iyafana. Ukufinyelela kwe-LinkedIn uhlelo oluqhutshwa isignali, olusizwa yi-AI, futhi olubuyekezwa ngabantu. Akuzona izinto ezintathu ezihlukene. Umsebenzi owodwa ohlanganisiwe lapho into ngayinye iqinisa khona ezinye.

Nansi indlela yokuyakha.

I-LinkedIn Outreach

Isinyathelo 1: Yakha uhlu lwakho lwabaholayo ngamasignali, hhayi izihlungi ezimile

Qala ngencazelo yakho ye-ICP. Iziqu zemisebenzi, amazinga obudala, osayizi bezinkampani, izimboni, izindawo. Lesi yisisekelo. Kodwa akusona isithombe sonke.

Phezu kwalezo zihlungi, ungqimba izimpawu zokuzibandakanya bukhoma. Ubani ku-ICP yakho othumele ngenselelo umkhiqizo wakho oyixazulula kuleli sonto? Ubani ophawule ngokuqukethwe esigabeni sakho? Ubani osanda kumemezela indima entsha embeka esikhundleni sokuthenga?

Lezi zimpawu ziwumehluko phakathi kohlu lwabantu abangase babe khona kanye nohlu lwabantu abangase babe khona. ukucabanga ngenkuthalo ngenkinga oyixazululayo njengamanje. Ukuxhumana nomuntu ofisa ukuxoxa naye lapho umuntu ofisa ukuxoxa naye esevele engxoxweni ofuna ukuba nayo kuyindlela ethembekile yokuthuthukisa amazinga okuphendula ngezinga.

I-Konnector's Social Signals Intelligence iqapha umsebenzi wamagama angukhiye kanye nokuzibandakanya kokuthunyelwe kuyo yonke i-ICP yakho ngesikhathi sangempela. Lapho umuntu ofisayo ethumela, ephawula, noma exhumana nokuqukethwe esigabeni sakho - kuvela ngokuzenzakalelayo njengomholi onenhloso ephezulu. Ukufinyelela kwakho kuqala ngobufakazi, hhayi ngokucabanga.

I-LinkedIn Outreach

 

Isinyathelo sesi-2: Fudumeza ngaphambi kokuba uthintane nodokotela

Izicelo zokuxhumeka okubandayo zilinganiselwa ku-20 kuya ku-30% izinga lokwamukelwa. Ngisho noma kune-target eqinile. Isicelo esifanayo esithunyelwe ngemuva kokuba igama lakho selivele ezazisweni zomuntu ofisa ukuba yisakhamuzi izikhathi ezimbili noma ezintathu sivame ukwedlula u-50 kuya ku-60%.

Uchungechunge lokufudumeza luyindlela ovala ngayo leso sikhala. Ngaphambi kokuba noma yikuphi ukufinyelela okuqondile kuphume, i-Konnector isebenzisa uchungechunge lokuzibandakanya olunezingqimba ezintathu kumuntu ngamunye ozimisele kakhulu.

  • Ukubuka iphrofayela: Ifaka igama lakho kuzaziso zabo "ezibuke iphrofayela yakho". Umbono wokuqala othambile, ongenazingxabano.
  • Thumela njengo: Ukuthandwa okubili noma okuthathu kwangempela kokuthunyelwe kwakamuva kwakha umkhondo wokubonakala. Baqala ukubona iphethini yegama lakho emsebenzini wabo.
  • Amazwana asizwa yi-AI: Ukuphawula okuqondile, okunesimo ngomongo kokuthunyelwe abakubhalile — okuthinta umongo wangempela walokho abakushoyo. Akuyona indumiso evamile. Lesi yisenzo esisodwa esinamandla kakhulu sokufudumeza esitholakala ku-LinkedIn. Kubonisa ukuhlakanipha, ukwethembeka, kanye nokunaka kwangempela.

I-LinkedIn Outreach

Ngesikhathi isicelo sakho sokuxhumana sifika, asizizwa sibanda. Kuzwakala sengathi isinyathelo esilandelayo esivela kuchwepheshe esivele siqashelwa yilowo ofisa ukuxhumana naye.

Yonke imibono ebhalwe ku-Konnector idlula emgqeni wokuvunyelwa komuntu. Akukho okuthunyelwe ngaphandle kokusayina kwakho. I-AI iphatha ukutholwa kanye nohlaka lokuqala. Izwi lakho lilawula konke okuphuma ngaphansi kwegama lakho.


Isinyathelo 3: Bhala imiyalezo eduze kwesiginali — hhayi iphimbo

Isakhiwo seningi Ukufinyelela kwe-LinkedIn Imiyalezo ibuyela emuva. Ivula ngokuthi ngubani umthumeli. Iphendukela kulokho umthumeli akunikezayo. Ivala ngalokho umthumeli akufunayo. Ithemba alibonakali kangako.

Imiyalezo ephendulwayo iqala nomuntu ongase abe nesithakazelo. Ngokukhethekile — isignali eyabangela ukufinyelela. Lokho abakuthumele ngakho. Inselele abayiphakamisile. Yisiphi isikhathi sobungcweti abakuso njengamanje.

Isici somlayezo Ukufinyelela okujwayelekile Ukufinyelela okusekelwe esignalini
Umugqa wokuvula Isingeniso kanye neziqinisekiso Inkomba yokuthunyelwe kwabo, ukuphawula, noma ukushintsha indima yabo
umzimba Izici zomkhiqizo kanye nesiphakamiso senani Umbuzo owodwa owakhelwe kulokho abakuvezile
Close Isicelo somhlangano Umbuzo olula ukuwuphendula — asikho isicelo somhlangano okwamanje
Okuhlangenwe nakho kukaProspect Okujwayelekile futhi okungaguquguquki Kuzwakala sengathi impendulo eqondile kokuthile abakushoyo
Amathuba okuphendula 3 kuya ku-7% 15 kuya ku-30%+

I-AI kaKonnector ibhala amanothi okuxhumana kanye nemiyalezo yokuqala ngokusekelwe esignalini ethile ebangele ukufakwa komuntu ngamunye ongaba khona emkhankasweni. Besebenzisa okuqukethwe kwabo kwakamuva, umongo wendima, kanye nokuziphatha kokuzibandakanya ukuze bakhiqize okuthile okufundeka njengokubhalwe kubo ngqo. Yonke idokhumenti iyabuyekezwa futhi ivunyelwe ngaphambi kokuba ithunyelwe. Ukwenza kube ngokwakho kudalwa yi-AI. Ukwahlulela kungokomuntu.

Isinyathelo 4: Sebenzisa ukulandelana okubangelwa ukuziphatha

Uchungechunge lokulandelela olungaguquki luthumela umlayezo ofanayo ohlelweni olufanayo kubo bonke abalindelekile. Usuku lwesihlanu, usuku lokuqala lokulandelela. Usuku lweshumi, usuku lwesibili lokulandelela. Akunandaba ukuthi lowo onethemba wenzani ngempela.

Ukulandelana okubangelwa ukuziphatha kusabela kulokho okwenziwa yilabo abangase babe khona. Uma bekwamukele ukuxhumana futhi bengaphenduli — okulandelayo kubhekisela ekwamukelweni. Uma bebuke iphrofayela yakho ngemuva kokuthola umlayezo — ukulandela kuqhubeka ngesikhathi zingakapheli amahora angama-24 ngenkathi inhloso ibukhoma. Uma bethumele isignali entsha — ukuzibandakanya kabusha kuvula okusha kunokuba kuthathe intambo endala.

I-Konnector's Smart Sequences isebenzisa i-logic enemibandela ethi uma/bese ukuhambisa umuntu ngamunye ofisayo endleleni ehambisana nokuziphatha kwakhe kwangempela. Abasebenzisi abaphezulu bayabika amazinga okuphendula angaphezu kuka-30% kusetshenziswa le ndlela ngeziqalisi zesignali zomphakathi. Ukubaluleka komyalezo okwamanje yindlela osebenza ngayo.

I-LinkedIn Outreach

Isinyathelo 5: Vikela impilo ye-akhawunti yakho ngenkathi ukhulisa

Izibalo ze-LinkedIn zokufinyelela umphakathi azivumelani nokucabanga. Ukuthumela okuncane, ukuqondisa kangcono, nokugcina izinga lokwamukelwa eliqinile njalo kukhiqiza inqwaba yezindlela zokuthumela kunokuthumela okuningi ngekhwalithi ephansi.

I-akhawunti ethumela izicelo ezingu-40 eziqondiwe, ezizenzakalelayo ngosuku ngesilinganiso sokwamukelwa esingu-58% idala izingxoxo ezintsha ezingu-23 nsuku zonke. I-akhawunti ethumela izicelo ezingu-120 ezibandayo ezingu-18% idala ezingu-21. Ngenkathi iqeda ngenkuthalo i-Trust Score yayo, ukuqongelela izicelo ezisalindile i-LinkedIn ifunda njengesignali yogaxekile, nokwakha imikhawulo ezokwenza ukuthi konke ukufinyelela esikhathini esizayo kungasebenzi kahle.

I-Konnector iphatha impilo ye-akhawunti ngokuzenzakalelayo. Ukuqapha izinga lokwamukelwa ngesikhathi sangempela kulungisa ivolumu yokufinyelela ngaphambi kokuba i-Trust Score yakho yehle iye endaweni yokuvinjelwa. Akudingeki ubale umkhawulo wakho siqu. Ipulatifomu iyayilandela futhi ithathe isinyathelo ngaphambi kokuba i-LinkedIn yenze kanjalo.


Isinyathelo 6: Vumelanisa konke ne-CRM yakho — bese ulinganisa okubalulekile

Ukufinyelela kwe-LinkedIn okungangeni ku-CRM yakho kuyindlela ongeke uyibone, uyilinganise, noma uyibeke endaweni yayo. Konke ukuxhumana kuyamukelwa. Yonke imiyalezo ethunyelwe. Yonke impendulo itholiwe. Konke kufanele kubonakale kurekhodi elifanayo lokuxhumana nomsebenzi wakho we-imeyili.

Ukuhlanganiswa kweKonnector neHubSpot kanye neSalesforce kusunduza yonke indawo yokuthinta ye-LinkedIn ngokuzenzakalelayo kurekhodi le-CRM elihambisanayo. Akukho ukuqopha ngesandla. Akukho xhumano lomuntu wesithathu oluphukayo kusibuyekezo esilandelayo sepulatifomu. Ingxoxo ye-LinkedIn kanye nengxoxo ye-imeyili zihlala endaweni efanayo. Ngesikhathi sangempela. Kusukela kusignali yokuqala kuya esivumelwaneni esivaliwe.

Ngasohlangothini lokulinganisa, izilinganiso ezifanele ukulandelwa akuzona ivolumu yomlayezo. Ziyizinga lokwamukelwa ngomkhankaso ngamunye, izinga lokuphendula ngegatsha lokulandelana, kanye nokuguqulwa kwepayipi ngomthombo ngamunye womholi. Ukulandelela ukuguqulwa kwesigaba ngesigaba kunokulandelela inani elithunyelwe yilokho okukutshela ukuthi ukulandelana kusebenza kuphi — nokuthi kudingeka kushintshe kuphi.


Uhlelo oluphelele lokufinyelela ku-LinkedIn ngokushesha

Stage Lokho okukwenzayo Isici se-Konnector Okukhiphayo
Ukutholwa kwesignali Ikhomba amathuba e-ICP anenhloso ephezulu emisebenzini ebukhoma Ubuhlakani Bezimpawu Zomphakathi Uhlu lwabaholi olubekwe phambili olusekelwe ekuziphatheni kwangempela
Kulungele Yakha ukuqashelwa kwegama ngaphambi kokufinyelela abantu ngqo Ukubukwa kwephrofayela, ukuthandwa, amazwana e-AI (kuvunyelwe ngabantu) Izinga lokwamukelwa kokuxhumeka okungu-50 kuya ku-70%
Uxhumano kanye nomyalezo wokuqala Ivula ingxoxo ezungeze isignali I-AI ebhalwe phansi, eyenziwe ngokwezifiso, evunyelwe ngabantu Izinga lokuphendula eliyi-15 kuya ku-30%+
Ukulandelela okubangelwa ukuziphatha Ivumelanisa isinyathelo esilandelayo nalokho okwenziwa yi-prospect Ukulandelana Okuhlakaniphile okune-logic yokuthi uma/bese Izinga lokuphendula elingu-30%+ lemikhankaso esebenza kahle kakhulu
Ukuphathwa kwezempilo ye-akhawunti Igcina ukuthumela ngaphakathi kwemingcele ephephile ye-Trust Score Ukuqapha izinga lokwamukelwa ngesikhathi sangempela Akukho mingcele — ivolumu eqhubekayo ngesilinganiso
Ukuvumelanisa nokuhlaziya kwe-CRM Kwenza umsebenzi we-LinkedIn ubonakale futhi uthandwe Ukuhlanganiswa kwe-Native HubSpot kanye ne-Salesforce Ukunikezwa okugcwele kwepayipi kusukela kusignali kuya ekuvaleni

Yakha uhlelo lokufinyelela i-LinkedIn oluhlanganisa

Zonke izinto zesistimu ezingenhla ziqinisa ezinye. Ukuhlosa okungcono kuveza amazinga angcono okwamukelwa. Amanani angcono okwamukelwa avikela impilo ye-akhawunti. Impilo ye-akhawunti evikelwe ivumela ivolumu eqhubekayo. Ivolumu eqhubekayo kanye nochungechunge olubangelwa ukuziphatha kudala ipayipi elihlanganisiwe - hhayi kule nyanga kuphela, kodwa kuyo yonke imikhankaso elandelayo.

I-LinkedIn Outreach

Yilokho Ukufinyelela kwe-LinkedIn Kubukeka sengathi yakhiwe kahle. Akuyona i-sequence ethunyelwe ohlwini. Uhlelo olufunda kulokho okwenziwa yilabo abangase babe ngamakhasimende, oluthuthukayo ngomkhankaso ngamunye, futhi oluhlala luphephile ngenkathi lukhula.

I-Konnector iyipulatifomu lolu hlelo olusebenza kuyo. Bhukha idemo ukuze ubone ukuthi ihambisana kanjani ne-ICP yakho, usayizi weqembu, kanye nokusethwa kwamanje kokufinyelela. Noma bhalisela bese uqhuba umkhankaso wakho wokuqala oqalwe yisignali namuhla.

Ukufundwa Okwengeziwe

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imibuzo ejwayelekile ukubuzwa

Ukufinyelela ku-LinkedIn kuyinqubo yokuxhumana nokuxhumana nabantu abafisa ukutholakala ku-LinkedIn ngezicelo zokuxhumeka, imiyalezo, imibono, kanye nokulandelela ukwakha ubudlelwano nokukhiqiza amathuba ebhizinisi.

Amanani aphansi okuphendula avame ukubangelwa imiyalezo ejwayelekile, isikhathi esibi, ukuntuleka kokwenza kube ngokwakho, kanye nokufinyelela ngaphandle kokubandakanyeka kwangaphambilini. Ukufinyelela okusekelwe esignalini okubhekisela kumsebenzi wakamuva womuntu ofisayo kuvame ukusebenza kangcono kakhulu.

Ukufinyelela abantu okusekelwe esignalini kusebenzisa imisebenzi yokubuka abantu ngesikhathi sangempela—njengokuthunyelwe, ukuphawula, izinguquko zendima, noma ukuzibandakanya nokuqukethwe okufanele—ukuze kuqalise ukufinyelela abantu ngesikhathi esifanele. Lokhu kwenza izingxoxo zifaneleke kakhulu futhi zifike ngesikhathi.

Ungathuthukisa amazinga okwamukelwa ngokuvuselela amathuba ngaphambi kokuthumela isicelo sokuxhumana. Izenzo ezifana nokubuka amaphrofayili, ukuzibandakanya nokuthunyelwe, nokushiya amazwana acabangelayo kusiza ekwakheni ukujwayelana ngaphambi kokuba kuqale ukuxhumana nabantu.

Ukwenza okuzenzakalelayo kwe-LinkedIn kungaba okuphephile uma kulandela imikhawulo yesikhulumi, kusebenzisa ukubuyekezwa kwabantu, kugcina amazinga okwamukelwa anempilo, futhi kubeka phambili ukubaluleka kunevolumu. Ukwenza okuzenzakalelayo okungalawulwa kahle kungandisa ingozi yemikhawulo ye-akhawunti.

Izimpawu zomphakathi ze-LinkedIn ziyizenzo abantu abangase bazenze epulatifomu, njengokuthumela okuqukethwe, ukuphawula, ukusabela kokuthunyelwe, ukushintsha imisebenzi, noma ukuhlanganyela ezingxoxweni zemboni. Lezi zimpawu zingabonisa inhloso yokuthenga noma intshisekelo eyengeziwe esihlokweni.

Uchungechunge olubangelwa ukuziphatha luyazivumelanisa ngokusekelwe ezenzweni zomuntu ofisayo. Isibonelo, imiyalezo yokulandelela ingashintsha kuye ngokuthi umuntu ofisayo wamukele isicelo sokuxhumana, ubuke iphrofayela yakho, uphendule umlayezo, noma uhlanganyele nokuqukethwe.

Amanani ezimpendulo ayahlukahluka kuye ngemboni kanye nezilaleli, kodwa imikhankaso eqondiswe kakhulu, esekelwe esignalini ivame ukwenza kangcono kunemikhankaso yokufinyelela abantu evamile ngoba imiyalezo ixhumene nomsebenzi ofanele wabathengi.

Impilo ye-akhawunti ithinta ikhono lakho lokukhulisa ukufinyelela. Amanani aphansi okwamukelwa, izicelo eziningi ezilindile, kanye nemiyalezo engafanele kungathinta kabi i-LinkedIn Trust Score yakho futhi kunciphise ukusebenza kahle kokufinyelela ukufinyelela kwabanye ngokuhamba kwesikhathi.

I-Konnector ihlanganisa ukulandelela amasignali omphakathi, ukwenza kube ngokwakho okusizwa yi-AI, imiyalezo evunyelwe ngabantu, ukulandelana okuhlakaniphile kokulandelela, ukuqapha impilo ye-akhawunti, kanye nokuhlanganiswa kwe-CRM ukusiza amaqembu ukuthi aqhube imikhankaso yokufinyelela i-LinkedIn enwebekayo.

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