LinkedIn Poll Strategy [Turn Simple Polls into Engagement, Insights, and Leads]

Isikhathi sokufunda: 6 imizuzu

Ake siqale ngento elula: abantu bathanda ukwabelana ngemibono.

Kungakhathaliseki ukuthi kumayelana nezitayela zomsebenzi, amathuluzi okumaketha, noma ngisho nento ejabulisayo nengacatshangelwayo, ochwepheshe abaningi ku-LinkedIn bayakujabulela ukuvota lapho bebuzwa umbuzo. Kubenza bazizwe befakiwe, bebalulekile, futhi bezwiwe. Yingakho-ke Ukuvota kwe-LinkedIn kungenye yamathuluzi alula futhi anganconywa kakhulu ukuze kuthuthukiswe ukuzibandakanya kanye nokukhiqiza ama-lead.

Eqinisweni, okuthunyelwe kocwaningo kuvame ukuheha ukusebenzisana okukhulu kakhulu kunokuthunyelwe okuvamile.

Ukuchofoza okwengeziwe + Amazwana amaningi = Imibono eminingi + Izingxoxo eziningi.

Ngakho-ke uma ungasebenzisi izinhlolovo njengengxenye yesu lakho lokuqukethwe okwamanje, ushiya ukuzibandakanya (kanye nabantu abangaba khona) etafuleni.

Ake sichaze kahle ukuthi zisebenza kanjani nokuthi zingasetshenziswa kanjani ngendlela efanele.

Izinzuzo ngokubuka nje:

• Okuthunyelwe kwenhlolovo kuvame ukuthola amazwana amaningi ngoba abantu bathanda ukuchaza izinqumo zabo.
• Ukuzibandakanya okuphezulu kungandisa ukufinyelela njengoba i-algorithm ye-LinkedIn ingabonisa okuthunyelwe kwakho kubantu abaningi.
• Izinhlolovo zingavusa izingxoxo futhi zisabalale kakhulu uma zithinta isihloko esithrendayo
• Ungafaka isixhumanisi kumbhalo wokuthunyelwe ukuhambisa ithrafikhi ekhasini lokufika noma ifomu lokuhola.
• Ukuqonda kwenhlolovo kungaqondisa okuqukethwe kwakho kwesikhathi esizayo ngokuveza lokho izilaleli zakho ezikucabangayo nezikuhluphayo.

Indlela yokudala inhlolovo ku-LinkedIn

Ukudala inhlolovo ye-LinkedIn kuthatha isikhathi esingaphansi komzuzu uma usuwazi ukuthi uchofoze kuphi:

1. Vula i-LinkedIn bese uya ku-akhawunti yakho Ikhaya ikhasi (noma iphrofayela yakho).
2. Chofoza insimu ethi Qala okuthunyelwe.
3. Ku-pop-up yeposi, chofoza Okuningi (noma i + / isithonjana sezinketho ezengeziwe).
4. Khetha Poll isithonjana (ngokuvamile sibukeka njengeshadi elincane).
   
5. Engeza umbuzo wakho, izinketho zezimpendulo, kanye nobude besikhathi sokuvota.
   
6. Hit Thumela.

Uma ufuna inqubo esemthethweni, ungabheka nemiyalelo ye-LinkedIn's Help Center yokwenza amavoti.

Ithempulethi ye-LinkedIn poll

Cabanga ngethempulethi lenhlolovo njengohlaka olusheshayo olugcwalisayo ngaphambi kokuthi ushicilele. Yonke inhlolovo ye-LinkedIn inezingxenye ezintathu eziyinhloko:

1) Umbuzo

Umbuzo wakho wenhlolovo udinga ukuhlelwa kusenesikhathi ngoba i-LinkedIn iwugcina umfushane. Umkhawulo wezinhlamvu zombuzo wenhlolovo ngu Izinhlamvu ze-140.

Ithiphu: Gcina umbuzo wakho umfushane ensimini yenhlolovo, bese usebenzisa amagama-ncazo ukuze wengeze umongo, izibonelo, noma indaba emfushane.

2) Izinketho zezimpendulo

Ungangeza kufikela kokuthi Izinketho zezimpendulo ezi-4, futhi inketho ngayinye ine- 30-umkhawulo wezinhlamvu.

Yilapho isu libaluleke khona. Izinketho zakho kufanele zibe:

• kulula ukuyiqonda
• kuhluke ngokusobala komunye nomunye
• kukhanga ukukhetha ngokushesha

3) Ubude besikhathi sokuvota

Ungakhetha ukuthi inhlolovo yakho izothatha isikhathi esingakanani. I-LinkedIn ivame ukunikeza:

• 1 usuku
• izinsuku 3
• Iviki le-1
• 2 amasonto

Ukuhlola okufushane kungadala ukuphuthuma, kuyilapho ukuvota okude kungakusiza ukuthi uqoqe izimpendulo eziningi futhi wandise ukufinyelela.

Ingabe izinhlolovo ze-LinkedIn aziziwa?

Cha, izinhlolovo ze-LinkedIn ziyasebenza akulona igama elingaziwa.

Njengomdali wenhlolovo, ungabona ukuthi ubani ovote nokuthi iyiphi inketho abayikhethile. Lokho empeleni kuyasiza ngoba kukuvumela ukuthi uqonde izimpendulo ngendima, imboni, noma isikhundla.

Kubo bonke abanye ababuka inhlolovo, imiphumela iboniswe ku- amaphesenti kuphela.

Ungakwazi yini ukudala inhlolovo ye-LinkedIn ngesithombe?

Ngeshwa, i-LinkedIn okwamanje ayivumeli izithombe ngaphakathi kokuthunyelwe kwenhlolovo.

Uma unamathisela inhlolovo, inketho yemidiya iyanyamalala. Ngakho okuthunyelwe kwakho kudinga ukusebenza ngalezi zinto ezilandelayo:

• umbhalo oqinile wamagama-ncazo
• umongo ocacile
• ama-hashtag okutholakala kalula

Usengafaka izixhumanisi kumagama-ncazo, okuwusizo ekushayeleni ithrafikhi kufomu lomthombo noma lomholi.

Khanga abasebenzisi ku-poll yakho ngesenzo esithi “Boost post”

Ngezinye izikhathi uzofuna ukuthi inhlolovo yakho ifinyelele ngale kwenethiwekhi yakho eseduze. Kulezo zimo, ukukhushulwa okuqondiwe kungasiza.

Enye indlela iwukuthi:

• Sesha abasebenzisi abathile be-LinkedIn usebenzisa izihlungi
• Yabelana ngenhlolovo yakho nalabo babukeli
• Khulisa ukubonakala ngokukhuthaza ingxoxo kumazwana

Amanye amathuluzi okwenza izinto ngokuzenzakalela aphinde anikeze izici "zokuthuthukisa okuthunyelwe" lapho abasebenzisi abakhethiwe kushiwo khona kumazwana ukuze kudonswe ukunaka kuhlolovo. Lokhu kungasiza ekwandiseni ukufinyelela kokubili ngaphakathi nangaphandle kwenethiwekhi yakho.

Isibonelo senhlolovo ye-LinkedIn njengengxenye ye-funnel

Ama-poll awawona nje amathuluzi okuzibandakanya. Angaba futhi isinyathelo sokuqala se-funnel elula.

Nazi izindlela ezimbalwa ezisebenzayo zokuxhumanisa:

• Inhlolovo → Isihloko sebhulogi: Thumela inhlolovo ngesihloko esifanele bese ufaka isixhumanisi sesihloko esihlola udaba ngokujulile.
• Inhlolovo → Isipho: Sebenzisa inhlolovo efana nombuzo bese ukhetha umhlanganyeli ongahleliwe njengomnqobi.
• Inhlolovo → Imithombo elandwayo: Nikeza amathempulethi, iziqondiso, noma amashidi okukhohlisa ngesixhumanisi sekhasi lokufikela.

Isihluthulelo ukuthi inhlolovo idala isithakazelo kuqala, bese kuthi umthombo ubambe inhloso kamuva.

Funda okwengeziwe—->

Ungayisebenzisa kanjani i-Konnector.ai ukukhuthaza ama-funnels ngama-poll

Uma usebenzisa ithuluzi lokuzenzakalela le-LinkedIn, ungaguqula ukubandakanyeka kwenhlolovo kube ukulandelana okuhlelekile.

1. Dala futhi ushicilele inhlolovo yakho ye-LinkedIn.
2. Lungisa insiza (iphepha elimhlophe, i-ebook, amathempulethi, isethulo).
3. Kumagama-ncazo akho okuthunyelwe, cela abantu ukuthi baphawule into efana nalena "Ngifuna incwadi" ukukwamukela.
4. Linda cishe isonto ukuze ukuzibandakanya kuqoqeke ngokwemvelo.
5. Hlanganisa abantu abaphawule emkhankasweni wokulandelela (isibonelo, mema + ulandelela, noma uthumela umlayezo kubantu oxhumana nabo).
6. Thumela umthombo kuwo wonke umuntu owucelile.

Le ndlela igcina ukufinyelela kwakho kufudumele ngoba usabela esithakazelweni, hhayi ukuphoqa isiphakamiso.

Izibonelo eziyi-9 ze-LinkedIn zokuhlola ezikhuthaza amakhasimende amasha

Uma ufuna imibono yocwaningo ungakopisha ngokushesha, nansi eminye yemiyalelo efakazelwe esebenza ekukhangiseni nasekukhiqizeni ama-lead.

Imibono ye-LinkedIn yokuvota yokumaketha

Umqondo #1 - Engeza izinketho ukuze wenze wonke umuntu abe nelukuluku ngemiphumela

Ilukuluku liyimbangela enamandla. Lapho abantu bevota, babona ngokushesha ukuthi abanye bavote kanjani, ngakho-ke bashukumiseleka ukubamba iqhaza ukuze nje babone "umbono weningi."

Isibonelo sombuzo: "Uthanda kanjani ukufunda izinto ezintsha?"

Umqondo #2 - Faka imininingwane yakho yokuxhumana kumbhalo weposi

Guqula okuthunyelwe kwakho kocwaningo kube "ikhadi lebhizinisi" elithambile ngokufaka isethulo esifushane kanye nemininingwane yokuxhumana kumbhalo-ncazo.

Phetha ngokubiza okulula ukuthi kuthathwe izinyathelo ezikhuthazayo noma imiyalezo.

Umqondo #3 - Sebenzisa izinhlolovo ukwethula i-podcast

Uma une-podcast (noma uchungechunge lwamavidiyo), sebenzisa inhlolovo ukuze uqonde ukuthi izithameli zakho zikhetha kanjani ukudla okuqukethwe.

Ungabelana ngesifinyezo sombhalo omfushane kumbhalo ongezansi kanye nesixhumanisi sesiqephu se-podcast. Inketho eyodwa yempendulo ejabulisayo ingaba ukukhetha okuhlekisayo njengokuthi “Ngizofunda isifinyezo kamuva.”

Imibuzo yenhlolovo yokumaketha yedijithali ye-LinkedIn

Umqondo #1 - Cabanga ukusebenzisa inhlolovo ukuqoqa abahlanganyeli emcimbini wakho

Ukuvota kuyindlela enhle kakhulu yokufudumala kwama-webinar noma amaseshini abukhoma. Buza ukuthi abantu bazoya yini, futhi uzobona ngokushesha isidingo.

Umqondo #2 - Thola ukuqonda kwemboni

Buza ontanga ukuthi bacabanga ukuthi kuzokwenzekani ngokulandelayo embonini. Lezi zinhlolovo zikubeka njengomqalisi wengxoxo futhi zivame ukuheha imibono ecatshangelwe kahle.

Imibuzo yokuhlolwa kwebhizinisi ye-LinkedIn

Umqondo #1 - Gqamisa inkinga bese unikeza ikhambi

Sebenzisa inhlolovo ukuze uveze iphuzu elibuhlungu, bese uxhumanisa nomthombo osiza ekuxazululeni. Abantu abavotayo bavame ukuba ngabantu abadinga leso sixazululo.

Umqondo #2 - Sebenzisa imibuzo ecatshangelwayo ngezinye izikhathi

Ibhizinisi lingaba likhulu, kodwa izinhlolovo azidingeki njalo. Imibuzo ecatshangelwayo ivame ukwandisa ukuzibandakanya ngoba kulula futhi kumnandi ukuyiphendula.

Elinye isu elihlakaniphile ukufaka inketho ethi “Okunye” bese ucela abantu ukuthi bachaze kumazwana.

Imibono yocwaningo lwe-LinkedIn lokuhola isizukulwane sabaholi

Umqondo #1 - Yabelana ngeziqondiso ngokusebenzisa amavoti

Ama-poll angaba yisinyathelo sokuqala sokugeleza kokukhiqiza abaholayo lapho i-poll yethula khona isihloko bese umthombo oxhunyiwe uthwebula ama-imeyili noma imininingwane yokuxhumana.

Lokhu kusebenza kahle kakhulu ngamathempulethi, amashidi okukhohlisa, ucwaningo, kanye neziqondiso.

Umqondo #2 - Imibuzo yokubandakanya izilaleli

Dala inhlolovo efana nombuzo ngokusekelwe kokuqukethwe kwakho kwezemfundo. Lokhu kudonsela abantu abathanda ukufunda futhi kuhlunga abantu abangenasithakazelo esihlokweni.

Sekukonke: Indlela yokuthola imibuzo ethokozisayo ye-LinkedIn poll

Ama-poll amahle kakhulu azwakala efanele futhi ngesikhathi esifanele. Ngokuhamba kwesikhathi, uzobona amaphethini kulokho izilaleli zakho ezisabela kukho kakhulu.

Nazi izindawo ezithembekile zokuthola izihloko zokuhlola eziqinile:

• Amaforamu: Joyina imiphakathi endaweni yakho ukuze uthole imibuzo ephindaphindwayo kanye nezindawo ezibuhlungu.
• Izitolo zezindaba: Landelela imicimbi yamanje kanye nezitayela ezivelayo embonini yakho.
• Usesho lwe-SEO: Sebenzisa amathuluzi anjenge-SEMrush noma i-Google Keyword Planner ukuthola imibuzo ethandwayo.
• Ukuhlaziywa kwethrendi: Bukela izingxoxo ezithrendayo ku-LinkedIn, Twitter/X, kanye ne-Reddit.
• Ukuhlaziywa kwezimbangi: Buyekeza okuthunyelwe kwabancintisanayo ukuze ubone ukuthi yini eqinisa ukuzibandakanya.
• Impendulo yekhasimende: Sebenzisa izinhlolovo, izingcingo, kanye nama-DM ukuze ufunde ukuthi yini ngempela izithameli zakho eziyidingayo.
• I-AI: Thatha imibono evela ku-ChatGPT noma ku-Claude ukuze udale izinhlolovo ezifanele iphrofayela yakho

Imicabango yokugcina

Amandla angempela okuhlola kwe-LinkedIn akusona isici ngokwaso. Yilokho okuvulwa yizingxoxo zokuhlola: ingxoxo.

Uma umbuzo wakho wokuhlola uthinta imizwa efanele, ukuzibandakanya kuba lula. Lokho kuzibandakanya kukhulisa ukubonakala. Futhi lokho kubonakala kuletha abantu abafanele kuwe.

Ama-poll alula, kodwa uma esetshenziswa ngendlela efanele, angenye yezindlela eziphumelela kakhulu zokuqala izingxoxo ezifudumele nokuguqula ukunaka kube yizikhonzi.