Amandla Okwenza Kube Ngokwakho Ekuthuthukisweni Kwezokuthengisa: Indlela Yokugqama Esixukwini

Esimeni sokuncintisana sokuthuthukiswa kokuthengisa, ukuphuma esixukwini kubalulekile ukuze uphumelele. Emhlabeni ogcwele izilinganiso zokuthengisa ezijwayelekile kanye nezindlela ezilingana nosayizi owodwa, amandla okwenza kube ngokwakho avela njengomshintshi wegeyimu. Ukwenza kube ngokwakho ekuthuthukisweni kokuthengisa kuyisihluthulelo sokuxhumana namathemba ezingeni elijulile, ukuqonda izidingo zabo ezihlukile, kanye nokuletha okuhlangenwe nakho okuklanyelwe okuhambisana nawo.

Ukuqonda Ukwenza kube ngokwakho ekuthengisweni

Ukwenza kube ngokwakho ekuthuthukisweni kokuthengisa kusho umkhuba wokuhlanganisa nokwenza ngendlela oyifisayo amasu okuthengisa, ukuxhumana, kanye neminikelo ukuze kuhlangatshezwane nezidingo ezihlukile, okuthandwayo, kanye nezici zamathemba noma amakhasimende ngamanye.

Kubandakanya ukusebenzisa idatha yekhasimende, imininingwane, nokuqonda ukuletha imizwa eqondisiwe, efanele, kanye neyenziwe ngezifiso kuyo yonke inqubo yokuthengisa.

Ukwenza kube ngokwakho kudlula izindawo zokuthengisa ezijwayelekile futhi kucabangela amaphuzu athile obuhlungu, imigomo, izintandokazi zokuxhumana, nokuthenga ukuziphatha kwethemba ngalinye. Ngokusebenzisa ukwenza kube ngokwakho, ochwepheshe bokuthuthukiswa kokuthengisa bahlose ukusungula ukuxhumana okuqinile, ukwakha ukwethembana, ukuthuthukisa ukusebenzelana, ukukhulisa amanani okuguqulwa, nokukhuthaza ubudlelwano bamakhasimende besikhathi eside.

Izinzuzo Zokwenza Kube ngokwakho Ekuthuthukisweni Kwezokuthengisa

Ukuze zigqame ngempela futhi zixhumane namathemba, izinkampani ziya ngokuya zamukela izindlela eziqondene nomuntu kumasu azo okuthengisa. Ukwenza kube ngokwakho ekuthuthukisweni kokuthengisa kuyisu elinamandla elingathuthukisa kakhulu ukusebenza kwemizamo yokuxhumana nabantu, liqinise ubudlelwano bamakhasimende, futhi liqhubekisele ukukhula kwebhizinisi. Ukusebenzisa ukwenza kube ngokwakho ekuthuthukisweni kokuthengisa kungaletha izinzuzo ezimbalwa ezibalulekile:

1. Ukwakha Ubudlelwano Bekhasimende ObuqinileUkwenza kube ngokwakho kuvumela abamele ukuthuthukiswa kokuthengisa (ama-SDR) ukuthi bakhe ukuxhumana okujulile namathemba abo. Ngokuzinika isikhathi sokuqonda izinselele zabo eziyingqayizivele, abakuthakaselayo, kanye nemigomo yabo, ungabonisa ukunakekela kwangempela nozwela.Le ndlela yakha ukwethembana, ithuthukisa ulwazi lwamakhasimende, futhi yenza isisekelo esiqinile sobudlelwano besikhathi eside. Ubudlelwano obuqinile bamakhasimende buholela ekwenyukeni kokwethembeka kwamakhasimende kanye nokumela, ekugcineni kuqhubekisele ukukhula kwebhizinisi.
2. Ukwenyusa Izilinganiso Zokuguqulwa NokuthengiswaLapho ama-SDR enza imizamo yawo yokuthengisa ibe ngeyakho, aletha imilayezo efanele neqondiswe ehambisana namathemba. Ngokubhekana namaphuzu abo ezinhlungu futhi unikeze izixazululo ezihambisanayo, ungawandisa kakhulu amazinga okuguqulwa.
   

   Ukuxhumana komuntu siqu kudonsa ukunaka, kudala umuzwa wokuphuthuma, futhi kwandise amathuba okuba amathemba athathe isinyathelo esifiswayo. Umphumela? Amadili avaliwe amaningi, imali engenayo ekhuphukile, kanye ne-ROI ephezulu. Ukwenza kube ngokwakho okusebenzayo kungathuthukisa ukuguqulwa ngo-63%.

3. Ukuthuthukisa Ukwethembeka Nokugcinwa KwekhasimendeAmakhasimende ayakwazisa ukuzizwisa komuntu siqu okubonisa ukuqonda izidingo zabo ezihlukile. Ngokwenza ukuxhumana kube ngokwakho ngokungaguquki kulo lonke uhambo lwamakhasimende, ama-SDR angakhuthaza umuzwa wokwethembeka nokuzibophezela. Amakhasimende angu-43% ungakhathazeki ngokuchitha imali ethe xaxa kumabhrendi abathembekile kuwo.Ukwenza abantu kube ngokwakho kubonisa ukuthi uyalazisa ibhizinisi labo futhi bazinikele ekuhlangabezaneni nezidingo zabo ezithuthukayo. Lokhu izinga lokunakekelwa kwamakhasimende liyancipha kakhulu shintsha amanani futhi ikhuthaze ukugcinwa kwamakhasimende kwesikhathi eside.
4. Ukuthola Umkhawulo WokuncintisanaEzimakethe zanamuhla ezigcwele, kubalulekile ukuzihlukanisa nezimbangi. Ukwenza kube ngokwakho ekuthuthukisweni kokuthengisa kukuvumela ukuthi wenze lokho kanye. Ngokwenza indlela yakho ifanele, uzibeka njengomeluleki owethembekile owenza ngaphezu kwalokho ukuze aqonde futhi ahlangabezane nezidingo zamathemba akho. Lokhu kukwenza uhluke kwabancintisana nabo abathembele kumaqhinga okuthengisa alingana nosayizi owodwa. Indlela yomuntu siqu isungula ubuchwepheshe bakho, yakha ukwethembeka, futhi ikunikeza umkhawulo wokuncintisana ekuwineni ibhizinisi elisha.

Amasu Abalulekile Okwenza kube ngokwakho okuphumelelayo ekuthuthukisweni kokuthengisa

Sezadlula izinsuku zendlela yokulinganisa eyodwa; namuhla, amaqembu okuthengisa aphumelelayo agxila ekuqondeni izidingo eziyingqayizivele kanye nezintandokazi zamakhasimende ngamanye. Ngokusebenzisa amasu ayisihluthulelo alandelayo okwenza kube ngokwakho okuphumelelayo, amabhizinisi angakwazi ukuhlela imizamo yawo yokuthengisa, okuqukethwe, kanye nokusebenzisana ukuze kuhambisane nethemba ngalinye, adale ukuzizwisa kokuthengisa okunenjongo futhi okuhehayo.

1. Qoqa futhi Uhlaziye Idatha YekhasimendeImpumelelo yokwenza kube ngokwakho ekuthuthukisweni kokuthengisa ilele ekuqoqweni okuphelele nokuhlaziywa kwedatha yekhasimende. Njenge-SDR, kufanele usebenzise amathuluzi ahlukahlukene, njengezinhlelo ze-CRM, inkundla yezokuxhumana, nezinhlolovo zamakhasimende, ukuze uqoqe ulwazi olufanele mayelana namathemba akho.Ngokuhlaziya le datha, ungakwazithola imininingwane ebalulekile mayelana nezinto ozikhethayo, amaphuzu obuhlungu, nokuziphatha kokuthenga. Lolu lwazi luzokuvumela ukuthi ulungise indlela yakho, wenze imilayezo yomuntu siqu, futhi unikeze izixazululo ezifanele ezibhekana nezidingo ezithile.
2. Dala ama-Buyer PersonasNjenge-SDR, kubalulekile kuwe ukuthi uthuthukise abantu bomthengi ukuze uzuze ukwenza kube ngokwakho okusebenzayo. Thatha isikhathi sokudala amaphrofayili anemininingwane amele ngokunembile izingxenye zezithameli oziqondise.Lawa maphrofayili kufanele ahlanganise imininingwane ebalulekile yezibalo zabantu, izinselele, imigomo, imigudu yokuxhumana ekhethwayo, kanye nokuthenga okuncamelayo. Ngokuqonda ngokujulile abantu bakho bomthengi, ungakwazi ukuvumelanisa imilayezo yakho, iphimbo, kanye neziphakamiso zenani ukuze uzwakale neqembu ngalinye.
3. Hlela Iziteshi Zokuxhumana NemiyalezoWonke amathemba ancamela imigudu nezitayela zokuxhumana, futhi njenge-SDR, kubalulekile ukuthi uhlonze futhi usebenzise lezi zintandokazi ukuze uzibandakanye ngempumelelo. Kungakhathaliseki ukuthi i-imeyili, izingcingo, izinkundla zokuxhumana, noma imihlangano yobuso nobuso, ukwenza kube ngokwakho isiteshi sokuxhumana kusiza ukudala indawo enethezekile nejwayelekile.
   

   Ukwakha imilayezo eklanyelwe ekhuluma ngokuqondile namaphuzu obuhlungu alindelwe kuthuthukisa ukusebenzelana futhi kubangele impendulo eyakhayo.

4. Sebenzisa i-Automation kanye NobuchwephesheNgokusebenzisa isofthiwe yokuphatha ubudlelwano bekhasimende (CRM), izinkundla zokuzibandakanya kwezokuthengisa, namathuluzi ezishintshayo zokumaketha nge-imeyili, ungakwazi ukuhlela inqubo yokwenza kube ngokwakho.Lawa mathuluzi ukuphatha kahle idatha yekhasimende, lula ukufinyelela okuhlosiwe, bese uthumela imilayezo yomuntu siqu. I-automation ye-Leveraging ikuvumela ukuthi wonge isikhathi, uthuthukise ukusebenza kahle, futhi ulethe ngokungaguquki ukuzizwisa okuhambisanayo nenani elikhulu lamathemba.
5. Lungiselela Ngokuqhubekayo futhi UphindaphindeUkwenza kube ngokwakho kuyinqubo eqhubekayo edinga ukuthuthukiswa okuqhubekayo nokuphindaphinda. Ukuhlola njalo ukusebenza kwamasu akho okwenza kube ngokwakho kanye nokwenza izinguquko ezisekelwe kumpendulo nemiphumela kubalulekile.Ngokulinganisa amamethrikhi abalulekile njengamazinga okuphendula, amanani okuguqulwa, nokwaneliseka kwekhasimende, ungathola imininingwane ebalulekile futhi ukhombe izindawo ongazithuthukisa. Ukucwenga ngokuqhubekayo nokuthuthukisa amasu akho okwenza kube ngokwakho ngokusekelwe kumininingwane eshayelwa yidatha kuqinisekisa ukuthi hlala ubalulekile, uvumelana nezimo, futhi usebenza ngempumelelo emizamweni yakho yokuthengisa.

Funda kabanzi: Amakhono Abalulekile Nezici Zabamele Ukuthuthukiswa Kokuthengisa Abaphumelele (ama-SDR)

Isiphetho

Njenge-SDR, uma wamukela ukwenza kube ngokwakho njengengxenye ewumgogodla yecebo lakho lokuthengisa, uzibeka endaweni yakho ukuze uthole imiphumela yokuthengisa emangalisayo futhi uvule iminyango yamathuba amasha. Khumbula, ukwenza kube ngokwakho akuwona nje umkhuba; kuyindlela yamasu ekwenza uhluke futhi ikuvumela ukuthi udale ukuxhumana okunenjongo. Ngokugxila ekwenzeni kube ngokwakho, uthatha isinyathelo esibheke phambili ekuqhubekiseni imiphumela yokuthengisa engcono, ukwakha ubudlelwano besikhathi eside namakhasimende, nokufeza imigomo yakho yokuthengisa.

Ngakho-ke, yenza ukwenza kube ngokwakho kube yinto eza kuqala emizamweni yakho yokuthuthukisa ukuthengisa, futhi ufakazele amandla okuguqula ongaba nawo ekukhuleni kwakho kokuthengisa kanye nempumelelo iyonke.

Hlala ubukele isixhumi ukuze uthole izihloko ezithakazelisayo nezifundisayo!

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