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Kusukela ku-Freebie kuya ku-Meeting [Indlela Ehlakaniphile Yokusebenzisa Ama-Lead Magnets]

Uphumile, Sales Strategies

Lead Magnet Ideas
Isikhathi sokufunda: 6 imizuzu

Ozibuthe abaholayo bakhona yonke indawo ku-LinkedIn—uhlu lokuhlola, ama-eBooks, ukuhlolwa kwamabhuku, izilingo zamahhala.
Bathola ukuchofoza, ukulandwa, nezimpendulo. Kodwa nansi inkinga: iningi labo aliholi emihlanganweni.

Uma umgomo wakho wokugcina uwukubhuka izingxoxo, ukunikeza inani lamahhala ngaphandle kwendlela ecacile eya ocingweni kusho ukuthi ushiya ipayipi phezu kwetafula.

Kule bhulogi, sizochaza ukuthi kungani iningi imibono kazibuthe behluleka, ukuguqula kanjani imali yamahhala ibe imihlangano ebhukhiwe, nokuthi ihlanganiswa kanjani nayo I-LinkedIn automation idala isistimu ekalayo esebenza njalo.

Kungani Iningi Lead Magnets Yehluleka

Ozibuthe bomthofu bakhona yonke indawo. Imihlahlandlela yamahhala, izifanekiso, ama-eBooks, ngisho nezilingo zamahhala.
Kodwa nali iqiniso elinzima: iningi labo empeleni alikhiqizi imihlangano.

Isizathu?
Abantu bathanda ukuthola izinto zamahhala. Bazolanda uhlu lwakho lokuhlola, bathathe insiza yakho, noma bafune isampula yomkhiqizo wakho. Kodwa uma ingekho indlela eyakhelwe engxoxweni, ugcina usunohlu lwabalayisha mahhala esikhundleni sepayipi.

Yingakho indlela oklama ngayo imibono kazibuthe Okubaluleke kakhulu kunozibuthe oholayo ngokwawo.

Izindleko Ezifihliwe "Zamahhala"

Umsunguli engikhulume naye wake wanikeza amasampula omkhiqizo wamahhala ngokufinyelela okubandayo.
Umphumela? Amathani wezimpendulo. Wonke umuntu wayefuna umkhiqizo.
Kodwa lapho kufika isikhathi sokuxhuma ucingo? Kuthuleke.

Nakhu ukulungisa:
Esikhundleni sokuvele uthumele umkhiqizo, bopha ngqo esinyathelweni esilandelayo.
Ngokwesibonelo:

"Ngingakubonisa ukuthi inqubo yethu isebenza kanjani ocingweni ngokukuthumelela ibhokisi lamahhala njengedemo."

Manje, i-freebie ayiwona umgomo wokugcina. Yisanqante esiholela engxoxweni.

Ukuguqula Magnets Umthofu Kube Izingcingo

Nawu umthetho wegolide: uma inhloso yakho kuwukubhukha imihlangano, ngakho konke umqondo uzibuthe oyisebenzisayo kufanele yakhiwe eduze kocingo.

Esinye isibonelo:
Sisebenze nesevisi yokubonisana yama-ejensi wokumaketha. Uzibuthe wabo oholayo wawuyinsiza yentengo yabanikazi be-ejensi.
Insiza ibiyigugu, kodwa ibihlala kumabhokisi okungenayo. Abantu bayifunda, kodwa abazange babhukhe imihlangano.

Sake sahlela kabusha ukunikezwa kokuthi:
"Sizokukhombisa ukuthi ungayisebenzisa kanjani le nsiza ebhizinisini lakho ocingweni."
…ukubhukha umhlangano kuphindwe kathathu ngobusuku.

Isifundo silula: akukona mayelana ne-freebie ngokwayo. Kumayelana nendlela oyihlanganisa ngayo nomnyakazo wakho wokuthengisa.

Amaqhinga Okudala Okubhuka Imihlangano Eminye

Kwesinye isikhathi udinga ukuhlakanipha. U-Enzo Carasso wenza okuthile okuthakazelisayo lapho ethumela imikhiqizo yamahhala yamakhasimende.

Ithimba lakhe lenza ngamabomu iphutha elincane ekhelini lokuthumela izimpahla.
Uma ikhasimende liphendula ukuyilungisa, lilandela ngokuthi:

“Uxolo, ukuze kungabikho amanye amaphutha, ngizokufonela khona manje ukuze wehlise i-oda lakho ukuze silithumele mahhala namuhla. Ingabe inombolo ekusignesha yakho ingcono kakhulu ukuyishayela?”

Ihlakaniphe. I-tweak encane idala izaba zemvelo zocingo—ukuguqula i-freebie ibe umhlangano obhukhiwe.

Lead Magnet Ideas Esebenzayo Empeleni

Uma ubambekile kulokho ongakunikeza, nazi ezinye izigaba zakho imibono kazibuthe eziguqula kahle:

Lead Magnet Ideas

Izinsiza Zamahhala Ezihambisana Nocingo

Izinsiza zamahhala yizona ezivame kakhulu imibono kazibuthe, kodwa ukhiye awukona nje ukuwanika ngaphandle kwezintambo ezinamathiselwe.
Umhlahlandlela noma ukuhlolwa kunevelu yangempela kuwe kuphela uma kudala ingxoxo. Lokho kusho ukwenza insiza ibe yisizathu sokugxuma ocingweni.

  • Imihlahlandlela, izincwadi zokudlala, noma ukucwaninga—kodwa kulethwa kuphela ngemva kocingo olusheshayo: Esikhundleni sokuzithumela ngokuqondile, beka insiza njengento ozoyihambisa bukhoma.
  • Izifanekiso ezinombono wokuthi zisetshenziswa kanjani: Isifanekiso sihle, kodwa lokho amathemba akufuna ngempela ukubona ukuthi sisebenza kanjani esimweni sawo ngqo. Lelo yithuba lakho lekholi.
  • Uhlu lokuhlola olunocingo lokubuyekeza izikhala ndawonye: Uhlu lokuhlola lubasiza ukuthi babone okushodayo, bese unikela ngokubuyekeza izikhala ocingweni ukuze ubonise izinyathelo ezilandelayo.

Amasampula Omkhiqizo Ngomongo

Amasampuli nezilingo zinamandla, kodwa uma ungalawuli ukuthi zibhekana kanjani, uzifaka engozini yokumosha ithuba.
Isampula yamahhala iyihhuku kuphela. Incazelo, ukugibela, noma ukuhambahamba bukhoma yilokho okwenza ibambelele.

  • Izilingo zamahhala ezidinga amakholi okugibela: Esikhundleni sokulahla isixhumanisi sokungena, bophezela isilingo kuseshini emfushane yokugibela ukuze ukwazi ukugqamisa inani kusenesikhathi.
  • Amasampula amabhokisi noma amademo aboshelwe kuseshini yencazelo: Uma uthumela umkhiqizo ophathekayo, yenza “i-unboxing” ingxenye yekholi yakho yokuthengisa.
  • Ukufinyelela kumadeshibhodi lapho inani livulwe bukhoma: Amathuluzi amaningi abukeka engenalutho ngaphandle kwesiqondiso. Wahambise bukhoma futhi ubonise lapho i-ROI ivela khona.

Funda okwengeziwe—-> Ulwakha kanjani uhlu lokubheka izinto ezithengiswayo? 

I-Giveaways Eqhutshwa Ngedatha

Idatha yakha ukwethembana. Izinombolo, amabhentshimakhi, nemibiko kunzima kakhulu ukuziba kunokuqukethwe okuvamile.
Kodwa ukuze ukhulise imiphumela, udinga ukwenza isiqiniseko sokuthi ukutolika idatha kwenzeka ocingweni.

  • Imibiko yangokwezifiso embonini yabo: Nikeza ngemininingwane okungekho ukulanda okuvamile okungakunikeza, futhi unikeze ucingo ukuze atolike ukuthi kusho ukuthini ngebhizinisi labo.
  • Izifinyezo zokuhlaziya ukuncintisana: Wonke umuntu ufuna ukwazi ukuthi baqoqana kanjani. Sebenzisa lelo lukuluku lokufuna ukwazi njengebhuloho lengxoxo ejulile.
  • Ukulinganisa komuntu siqu kuthunyelwe ngemva kwengxoxo yokutholwa: Kuqine nakakhulu—sebenzisa amabhentshimakhi bukhoma ocingweni futhi uwathumele okukhiphayo njengokuthathayo.

Ukufinyelela Komphakathi

Ngezinye izikhathi ephumelela kakhulu imibono kazibuthe awakona okuqukethwe noma amasampula—awukuxhumana.
Ukumema umuntu emphakathini kumenza azizwe efakiwe futhi kukunikeza izindawo zokuthinta eziningi ngokuhamba kwesikhathi.

  • Isimemo samahhala eqenjini eliyimfihlo le-LinkedIn: Lokhu kukubeka njengomgqugquzeli wevelu, hhayi nje umdayisi. Ucingo lungafakwa kuzimele njengokuthi "ingxoxo yokugibela."
  • Ukufinyelela kusenesikhathi kumicimbi noma ama-webinars adinga amakholi okubhalisa: Yenza umcimbi ngokwawo ube ngomdwebo, kodwa sebenzisa isinyathelo sokubhalisa ukuze uvikele ingxoxo esheshayo.
  • Izincwadi zezindaba eziqhubekayo eziphakela ilukuluku elingenayo: Hlanganisa lokhu ne-LinkedIn automation ukuze ugcine umkhondo ufudumele kuze kube yilapho usulungele ukubhuka isikhathi.

Konke kwalokhu imibono kazibuthe kufanele ihambisane nokubizelwa esenzweni. Ngaphandle kwalokho, uvele uphisane ngezinto.

Indlela i-LinkedIn Automation Ingena ngayo

Lapha I-LinkedIn automation iqala ukudlala.

Nge-Konnector.AI, asikho isidingo sokuthi uthumele lawa mamagnethi wokuhola ngesandla.
Ungakwazi ukwenza ngokuzenzakalelayo inqubo:

  • Ikhipha uhlu lwakho oluqondiwe emaqenjini e-LinkedIn, imicimbi, noma i-Sales Navigator
  • Ukuhlukanisa lolo hlu ngokuhambisana—njengendima yomsebenzi, indawo, noma ukubalwa kwenkampani
  • Kwethulwa ukufinyelela okuzenzakalelayo okuletha okwakho imibono kazibuthe ngqo kumathemba
  • Ukulandela imilayezo nezimpawu zokuxhumana nabantu (okuthandwayo, ukuphawula, ukuvakashelwa kwephrofayela) ukuze kuhlale kubonakala

Le nhlanganisela yomazibuthe abaholayo abahlakaniphile + Ithuluzi elizenzakalelayo le-LinkedIn iphendula amakhaza iholela emathubeni afudumele, kuyilapho ilondoloza amahora omzamo wezandla.

Sebenzisa amandla e-automation ye-Konnector.AI namuhla- qala isilingo sakho samahhala.

Ingabe usebenzisa i-Lead Magents yakho kahle?

Uqhamuke nemibono ephezulu yesisekelo samakhasimende akho, kodwa yini iphuzu, uma okunikezwayo kungawahungi? Nazi izindlela eziphezulu zokusebenzisa omazibuthe bakho abaholayo:

Lead Magnet Ideas

1. Gcina Okunikezwayo Kuhambisana

Qiniseka ukuthi i-freebie ixazulula ngqo inkinga ozoba nayo. Ukunikezwa okungahleliwe akwakhi ukwethembana.

2. Faka Ubufakazi Bomphakathi

Bopha eyakho imibono kazibuthe ezindabeni zamakhasimende. Ngokwesibonelo:
"Sinikeze umsunguli we-SaaS lokhu kucwaninga okufanayo futhi sabasiza ukuthi bonge u-$50K ngonyaka."

3. Ukulandelela Okuzenzakalelayo

Uzibuthe oholayo uyivula. Sebenzisa I-LinkedIn automation ukulandelela kuze kube umhlangano ubhukhwe.

4. Zifanele Ngenkathi Upha

Cabanga ngalokho kuphela ongakusho ukuthi izimbangi abakwazi. Isibonelo, uma unedatha yobunikazi, uzibuthe wakho oholayo uba yingqayizivele futhi kube nzima ukukopisha.

Kungani Ukuhola Magnets + LinkedIn Automation Work together

Amasu amaningi aphumayo ayahluleka ngoba aphatha amathemba abandayo njengabathengi abashisayo.
Kodwa nge Amathuluzi we-LinkedIn automation, ungahlanganyela esikalini ngenkathi ugcina ukuthinta komuntu.

Nakhu ukuthi ukugeleza kubukeka kanjani uma kwenziwa kahle:

  1. Qalisa ukuxhumana nge-Konnector.AI
  2. Nikeza ngozibuthe oholayo ohlakaniphile oboshwe ocingweni
  3. Bandakanya amathemba ngezimpawu zomphakathi ezizenzakalelayo (okuthandwayo, amazwana, ukuvakasha)
  4. Bhukha amakholi nalabo abasabelayo, kuyilapho ukhulisa abanye nge-LinkedIn kanye ne-imeyili

Isebenza kahle, iyanwebeka, futhi yakhelwe abathengi besimanje abangabaza amabala abandayo.

Nakhu ukuthi ungasebenzisa kanjani I-LinkedIn Automation ngempumelelo nge-Konnector.AI.

I-Final Takeaway

Ama-Freebies alula. Ozibuthe bomthofu bakhona yonke indawo.
Kodwa imibono kazibuthe lokho kungenisa imali ngempela? Lezo azivamile.

Umehluko wukuthi uyawaklama yini ukuthi ahlangane engxoxweni.
Kungakhathaliseki ukuthi insiza, umkhiqizo wamahhala, noma umbiko wangokwezifiso—yenza i-freebie ibe isinyathelo sokuqala, hhayi isiphetho.

Uma ibhangqwe ne I-LinkedIn automation nge-Konnector.AI, le mibono ayigcini nje ngokwenza inzuzo. Bakha iphayiphi. Bhukha idemo namuhla!

Yekani ukuphisana ngezinto ngeze. Qala ukusebenzisa ozibuthe abaholayo njengebhuloho elihlakaniphile phakathi kwamahhala kanye nenzuzo.

Linganisa lokhu okuthunyelwe:

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imibuzo ejwayelekile ukubuzwa

Eminye yemibono kazibuthe ehamba phambili ye-LinkedIn ihlanganisa izinsiza zamahhala ezifana nokuhlolwa kwamabhuku noma izifanekiso eziboshelwe ocingweni lokutholwa, imibiko yemboni yomuntu siqu, kanye nokufinyelela komphakathi okukhethekile. Lezi zisebenza kahle kakhulu uma zibhangqwe ne-LinkedIn automation ukuze ukwazi ukuziletha ngezinga kuzithameli eziqondiswe kakhulu.

Okubalulekile wukubopha uzibuthe wakho oholayo ngqo ocingweni. Esikhundleni sokuvele unikeze isisetshenziswa samahhala, sibeke njengento ozohamba ngayo bukhoma. Isibonelo, “Ngizokwabelana ngocwaningo ocingweni olusheshayo ukuze ngikubonise ukuthi lusebenza kanjani ebhizinisini lakho.” Uma uhlanganisa le ndlela ne-LinkedIn automation, udala uhlelo oluphindaphindwayo olushayela imihlangano engaguquki.

Imibono eminingi kazibuthe eholayo iyehluleka ngoba ime “kumahhala.” Amathemba alanda insiza noma amukele isipho kodwa angalokothi athathe isinyathelo esilandelayo. Ukulungiswa ukuklama uzibuthe oholayo ukuze ageleza ngokwemvelo kubizelwa esenzweni, bese usebenzisa amathuluzi e-LinkedIn ezizenzakalelayo ukuze ulandelele kuze kube lolo cingo lubhukhiwe.

Yebo. Ngethuluzi le-LinkedIn elizenzakalelayo njenge-Konnector.AI, ungakhipha umkhondo ngokuzenzakalelayo, uwahlukanise, futhi ulethe omazibuthe abaholayo ngezicelo zokuxhuma, i-InMails, noma imikhankaso yokudonsa. Lokhu kuqinisekisa ukuthi okunikezwayo kwakho kufika phambi kwabantu abalungile ngaphandle kwamahora omsebenzi wezandla.

Ku-B2B, imibono kazibuthe oholayo esebenza kahle kakhulu imibiko eqhutshwa idatha, amabhentshimakhi aqhudelanayo, nokucwaninga okuklanyelwe. Lokhu okunikezwayo kudala inani elibonakalayo elisheshayo futhi kusungula igunya. Ngokuzenzakalelayo ukulethwa nokulandelela ku-LinkedIn, ungakwazi ukukala lokhu kunikezwa ngaphandle kokulahlekelwa ukwenza kube ngokwakho.

Imibono kazibuthe ehamba phambili ixazulula iphuzu elithile lobuhlungu izethameli zakho ezihlosiwe ezizizwayo njengamanje. Uma udayisela abasunguli, lokho kungase kube uhlu lokuhlola lwezezimali lwamahhala. Kwabakhangisi, kungaba ibhuku lokudlala lomkhankaso. I-LinkedIn automation ikusiza ukuthi uhlole imibono ehlukene ngokushesha ngezethameli ezihlukene ukuze wazi ukuthi yini ezwakalayo.

Yebo, omazibuthe abaholayo bavame ukukhululeka, kodwa “mahhala” akusho ukuthi ngaphandle kwemibandela. Imibono kazibuthe oholayo ehlakaniphe kakhulu idinga ucingo, ukubhalisa, noma ukuzibophezela okuncane. Ngale ndlela, uhlunga amathemba abalulekile kwabafuna i-freebie.

Esikhundleni sokwabelana ngokunikezwa kwakho mathupha, i-LinkedIn automation ingakuthumela ezinkulungwaneni zabaqondisi abaqeqeshiwe ngezicelo zokuxhuma, ama-InMails, noma imilayezo yomkhankaso. Lokhu akukhulisi nje ukufinyelela kodwa kuqinisekisa ukuthi imibono yakho kazibuthe oholayo ilethwa njalo kubantu abalungile.

Ezimweni eziningi, yebo. Ngenkathi ukufinyelela okubandayo kucindezela izingcingo ezisheshayo, imibono kazibuthe eholayo ikhulisa amathuba ku-orbit yakho kuqala. Ngesikhathi bebhukha ikholi, sebevele balibonile inani lakho. Ukumatanisa kokubili ne-LinkedIn automation kukunikeza okungcono kakhulu kuyo yomibili imihlaba: isikali + ukwethemba.

Iphutha elikhulu ukudala uzibuthe oholayo ongaxhumekile kunqubo yakho yokuthengisa. Uma i-freebie ingaholeli ocingweni noma ekuhlanganyeleni okwengeziwe, kumane nje kuyisipho. Ngaso sonke isikhathi dweba imibono kazibuthe eholayo ngesinyathelo esilandelayo esicacile—futhi usebenzise i-LinkedIn automation ukuze ulandele kuze kwenzeke leso sinyathelo.

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