Ukuphathwa Kwama-Akhawunti Amaningi e-LinkedIn: Umhlahlandlela Weqembu

Isikhathi sokufunda: 10 imizuzu

C	I-Charlse Ukumaketha kwe-VP I-MBA ekukhangiseni kwedijithali

TL; DR: Ukuphathwa kwama-akhawunti amaningi e-LinkedIn kuwumkhuba wokusebenzisa ukufinyelela kuma-akhawunti amabili noma ngaphezulu ohlelweni olulodwa oluhlanganisiwe - futhi yilokho okuhlukanisa ipayipi le-B2B elingakhula kusuka ekuphazamisekeni kokusebenza kwansuku zonke. Isitatimende, i-LinkedIn ihlala iphakathi kweziteshi eziphezulu zokukhiqiza ama-lead e-B2B emhlabeni jikelele, okwenza ukuphathwa kwama-akhawunti amaningi okuhlelekile kube yinzuzo yangempela yokuncintisana. Inselelo eyinhloko akuyona ivolumu - ukugcina yonke i-akhawunti ngaphakathi kwemikhawulo yomsebenzi we-LinkedIn nge-akhawunti ngenkathi kugcinwa imiyalezo eqhubekayo kanye nedatha yokuxhumana ehlanganisiwe eqenjini lonke.

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Ukuphathwa kwama-akhawunti amaningi e-LinkedIn kuwumkhuba wokusebenzisa, ukuxhumanisa, nokuqapha umsebenzi wokufinyelela ku-LinkedIn kuma-akhawunti amabili noma ngaphezulu kusuka ohlelweni oluhlanganisiwe. Kumaqembu abantu abathathu noma ngaphezulu - kungaba yiqembu le-SDR, i-ejensi ye-B2B, noma inkampani yokuqasha - ukwenza lokhu kahle umehluko phakathi kwepayipi elikwazi ukukhuliswa kanye nokuqeqeshwa komlilo kwansuku zonke.

Amaqembu amaningi aqala ngokuphatha ama-akhawunti ngesandla. Othile ugcina ispredishithi. Omunye umuntu unamathisela imiyalezo ku-Slack. Isebenza kuze kube yilapho ingasasebenzi — bese empeleni ingasasebenzi.

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Kungani Ukuphatha Ama-akhawunti Amaningi e-LinkedIn Kuwohloka Ngokwezinga

Ukufinyelela ama-akhawunti amaningi okuhlukene akugcini nje ngokudala ukungasebenzi kahle. Kukubiza kakhulu. Lapho ukuxhumanisa kwehluleka, ama-lead awela ezikhaleni, imiyalezo iyanyamalala, futhi ama-akhawunti ahlatshwa ifulegi — ngezinye izikhathi unomphela.

Uma wakha indlela yakho yokuqala ehlelekile yokufinyelela iqembu, Umhlahlandlela wethimba elisebenzayo le-LinkedIn ukufinyelela okuzenzakalelayo ihlanganisa izinqumo zokuklama uhlelo oluyisisekelo okufanele uzenze ngaphambi kokuthi ulinganise inani labasebenzi.

Ugibe Lokuxhumanisa Ukukopisha Nokunamathisela

Cabanga ngethimba le-SDR labantu abahlanu lapho ummeli ngamunye ephatha khona i-akhawunti yakhe ye-LinkedIn ngokuzimela. Imibiko yomkhankaso ibukhoma ku-Google Doc eyabiwe. Amathempulethi emiyalezo asakazwa ku-Slack. Ummeli ngamunye uwachaza ngendlela ehlukile kancane.

Ngesonto lesithathu, omunye umeleli uthumela ukufinyelela okusemthethweni kanti omunye ukhululekile ngokweqile. Omunye uhlose abenzi bezinqumo; omunye uxhumana nabasebenzi abancane. Imiyalezo ayilungile - ayiguquki nje. Futhi ukungahambisani ngezinga kuyawunciphisa umkhiqizo wakho futhi kudide amathuba okuxhumana namalungu eqembu angaphezu kwelilodwa.

Ukuxhumanisa ngemicu ye-Slack kanye namadokhumenti abiwe akuyona uhlelo. Kuyindlela yokuxazulula izinkinga ewohloka ngaphansi kwesisindo sayo njengoba ithimba lakho likhula.

Ukuvinjelwa Kwe-akhawunti Nokwephulwa Kwemingcele Yansuku Zonke

I-LinkedIn isebenzisa imikhawulo eqinile nge-akhawunti ngayinye ezicelweni zokuxhumeka, imiyalezo, kanye nokubukwa kwephrofayela. Le mikhawulo ayishicilelwa esidlangalaleni njengezinombolo ezihleliwe, kodwa ingokoqobo - futhi iyahlukahluka ngokusekelwe eminyakeni ye-akhawunti, umlando womsebenzi, kanye nohlobo lwe-akhawunti. Uma uyidlula uzothola isexwayiso. Uma uyidlula ngokuphindaphindiwe bese i-akhawunti yakho ivinjelwa.

Inkinga emaqenjini: akekho olandela ukusetshenziswa okuqongelelekayo kuma-akhawunti. Ummeleli oyedwa uthumela izimemo ezingu-150 ngoMsombuluko. Omunye uqhuba umkhankaso othumela imiyalezo kubantu abangu-200 phakathi nesonto. Akekho owaziyo ukuthi omunye uyakwenza. Womabili ama-akhawunti afinyelela imingcele. Womabili ayamakwa.

Ngokuvumelana ne McKinsey & Company, ukubambisana okubi phakathi kwamaqembu okuthengisa kunciphisa ngqo umkhiqizo wezohwebo — futhi imikhawulo ye-akhawunti ye-LinkedIn ingenye yezibonelo ezicacile zalokho emisebenzini yokuthengisa ephumayo.

Akukho Umbono Ohlanganisiwe Womsebenzi Weqembu Lonke

Uma uphatha ukufinyelela kuma-akhawunti ayisithupha, ayisishiyagalombili, noma ayishumi nambili, udinga ukwazi ukuthi ubani oxhumane nobani - nokuthi kwenzekani ngokulandelayo. Ngaphandle kwedeshibhodi ehlanganisiwe, ucela abameleli ukuthi bazibike, babhale amaspredishithi ahlanganisayo, noma baqagele.

Lokhu kuphazamiseka kwengqondo kudala ukufinyelela okuphindwe kabili (abameli ababili abaxhumana nomuntu ofanayo ngosuku olufanayo), ukulandelwa okungalandelwanga, kanye nokungabi nasibopho. Abaphathi abakwazi ukubona ukuthi yini esebenzayo ngoba idatha ihlala ezindaweni eziyishumi ezahlukene.

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Uyisebenzisa Kanjani Ngokuphepha I-LinkedIn Outreach Kuma-Akhawunti Amaningi?

Ukuphathwa kwe-LinkedIn okuphephile kwama-akhawunti amaningi kusho ukusebenzisa ukufinyelela kwabantu ngezinga elikhulu ngenkathi kugcinwa i-akhawunti ngayinye ngaphakathi kwemingcele yomsebenzi we-LinkedIn. Kuyinkinga exazululiwe - kodwa kuphela ngengqalasizinda efanele.

Ukuqonda Imingcele ye-LinkedIn nokuthi Isebenza Kanjani Nge-Akhawunti

Imikhawulo ye-LinkedIn i-akhawunti ngayinye, hhayi ngeqembu ngalinye. Lowo mehluko ubaluleke kakhulu. Ithimba labameleli abayishumi alihlanganyeli iqembu elilodwa elilinganiselwe - ummeleli ngamunye unomkhawulo wakhe. Sekukonke, iqembu elihlanganisiwe lingathumela inani elikhulu lokufinyelela nsuku zonke. Kodwa i-akhawunti ngayinye kumele ihlale ngaphakathi kwebanga layo eliphephile.

Ama-akhawunti e-LinkedIn Premium kanye ne-Sales Navigator avame ukuba nokubekezelela okuphezulu komsebenzi kunama-akhawunti amahhala. Ama-akhawunti amasha angase aphawulwe ngezinga elifanayo lomsebenzi eliphathwa yi-akhawunti esunguliwe ngaphandle kwenkinga. Ubudala, ukuhambisana kokusetshenziswa, kanye nokuphelela kwephrofayela konke kuhilelekile.

Iphutha elenziwa amaqembu amaningi: awalandeli nhlobo ukusetshenziswa kwe-akhawunti ngayinye. Aqaphela kuphela umkhawulo lapho i-LinkedIn ithumela isexwayiso.

Izici Zokuphepha Ezakhelwe Ngaphakathi Zokuvikela Ama-akhawunti Ngezinga Eliphezulu

Amathuluzi asekelwe kusiphequluli — izandiso ezisebenza ngqo ngaphakathi kwesiphequluli sakho — ashiya ama-akhawunti eveziwe ngoba i-LinkedIn ingathola ukuziphatha okuzenzakalelayo okungajwayelekile okuhlobene neseshini eyodwa. Amapulatifomu asekelwe efwini anezilawuli zokuphepha ezakhelwe ngaphakathi aphephile kakhulu.

Ukuphathwa kwama-akhawunti amaningi okuphephile kubonakala kanjani empeleni:

• I-akhawunti ngayinye inemikhawulo yansuku zonke echazwe yipulatifomu ngokuzenzakalelayo
• Umsebenzi usakazeka kuwo wonke amafasitela esikhathi semvelo, awushiswa ngobuningi
• Ukusetshenziswa kwe-akhawunti ngayinye kulandelelwa ngesikhathi sangempela, akulinganiswe ngemva kweqiniso
• Imikhankaso iyama ngokuzenzakalelayo lapho i-akhawunti isondela emkhawulweni wayo

Lokhu akuphathelene ne-LinkedIn yokudlala imidlalo. Kumayelana nokusebenza ngokuvumelana nemithetho njalo - ngevolumu umuntu angafinyelela kuyo ngesandla.

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Okufanele Ukubheke Kuthuluzi Lokuphatha i-LinkedIn Yama-akhawunti Amaningi

Ithuluzi elifanele lokuphathwa kwama-akhawunti amaningi e-LinkedIn lenza izinto ezintathu kahle: lihlanganisa idatha yokuxhumana, likunikeza ukulawula komkhankaso ezingeni le-akhawunti, futhi lisiza ithimba lakho ukuthi likhiqize imiyalezo ehambisanayo ngaphandle kokuzwakala sengathi i-robotic. Ukuze uthole incazelo ejulile yokuthi ungahlola kanjani izinketho kulesi sigaba, i- Umhlahlandlela womthengi wesofthiwe yokukhiqiza i-lead ku-LinkedIn ihlanganisa izimfanelo zesici ezifanele ukuqalwa kuqala.

Ibhokisi Lokungena Elihlanganisiwe kanye Nokuphathwa Koxhumana Nabo

Konke ukuxhumana okwenziwa yithimba lakho — kuwo wonke ama-akhawunti — kufanele kuhlale endaweni eyodwa. Lokho kusho ukuthi lapho abameleli ababili besebenza embonini efanayo kumakhasimende ahlukene, ama-duplicate ayabanjwa ngaphambi kokuba abe ama-double touches angavamile.

Funa ukuthekelisa koxhumana nabo ngokuchofoza okukodwa emithonjeni eminingi ye-LinkedIn: Uhlu lwe-Sales Navigator, imiphumela yosesho lwe-LinkedIn, amalungu eqembu, ababekhona emcimbini. Ukudonsa oxhumana nabo ngesandla kusuka emthonjeni ngamunye, nge-akhawunti ngayinye, ngommeleli ngamunye, kuyinto ebaluleke kakhulu ehlanganisa iqembu. Ukuphathwa koxhumana nabo okuhlanganisiwe kuqeda lokho ngokuphelele.

Izilawuli Zomkhankaso Nge-akhawunti ngayinye noma Ilungu Lethimba

Izilungiselelo zomkhankaso kufanele zilungiselelwe ezingeni le-akhawunti — hhayi nje emhlabeni jikelele. I-akhawunti eyodwa yeklayenti ingadinga isivinini sokufinyelela esilondolozayo. Enye ingase isekele ivolumu enamandla. Ithuluzi elihle likuvumela ukuthi usethe la mapharamitha ngokuzimela.

Ukuhlunga isivakashi sephrofayela kuyisici esingacacile okufanele sibekwe phambili. Ukuqondisa abasebenzisi asebevele bebukele iphrofayela kuguqula ngesivinini esiphezulu kakhulu kunokufinyelela okubandayo ohlwini oluhlungiwe. Kuwukuqondisa okusekelwe enjongweni ngaphakathi kwendalo ye-LinkedIn uqobo — futhi amaqembu amaningi awalokothi akusebenzise ngoba awanawo amathuluzi okusebenza kukho.

Ukulandelela ukuxhumana kubalulekile futhi. Udinga ukwazi ukuthi oxhumana naye ubuke umlayezo nini, uchofoze iphrofayela, noma uhlanganyele nokuqukethwe — hhayi nje ukuthi umlayezo uthunyelwe yini.

Imiyalezo Esizwa yi-AI Yokuvumelana Esikalini

Yilapho amaqembu amaningi echitha khona imali. Ukungaguquguquki kwemiyalezo eqenjini labantu abahlanu kunzima ngokwanele. Kuma-akhawunti ayishumi akhonza amakhasimende amaningi, cishe akunakwenzeka ngaphandle kokusekelwa okuhlelekile.

Okuthunyelwe kwe-LinkedIn okukhiqizwe yi-AI kanye namazwana azenzakalelayo afana nethoni yakho kanye nezithameli eziqondiwe kuxazulula izinkinga ezimbili ngesikhathi esisodwa: kugcina ama-akhawunti esebenza futhi ebonakala (okuyi-LinkedIn evuza ngokwe-algorithm), futhi kunciphisa umthwalo kubameleli wokukhiqiza okuqukethwe kusukela ekuqaleni. Umehluko phakathi Amazwana e-AI LinkedIn awina amadili uma kuqhathaniswa nalawo afika kumafolda ogaxekile Kuncike ekujuleni kokwenza ngokwezifiso kanye nokubaluleka komongo - okufanele ukuqondwe ngaphambi kokwakha lokhu ohlelweni lwakho lokufinyelela abantu.

I-differentiator ayiyona nje imiyalezo eminingi — iyimiyalezo eyenzelwe wena ngevolumu. Amathempulethi anezinkambu ezishintshashintshayo ayizibambiso zethebula. Imiyalezo eyenziwe nge-AI evumelana namaphrofayili alindelekile kanye nomongo yiwona ohlukanisa ukufinyelela okuguquguqukayo okuphezulu kugaxekile.

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Ama-ejensi namaqembu okuthengisa angathumela kanjani izimemo ezengeziwe ngaphandle kokuhlatshwa umkhosi?

Ubukhulu kanye nokuphepha akuphikisani — kuyahambisana uma usabalalisa ukufinyelela ngendlela efanele kuwo wonke ama-akhawunti.

Nasi izibalo: uma i-akhawunti ngayinye iphatha ngokuphephile izicelo zokuxhumeka ezingu-80-100 ngosuku, ithimba lama-akhawunti ayishumi lingathumela ndawonye izimemo ezingaphezu kuka-800-1,000 nsuku zonke ngaphandle kokuthi i-akhawunti eyodwa idlule umkhawulo wayo. Leyo yinzuzo yesakhiwo sokufinyelela ama-akhawunti amaningi okuhlelekile. Akukhona mayelana nokucindezela imikhawulo - kumayelana nokuhlanganisa amandla aphephile.

Kodwa ivolumu ngaphandle kokukhomba iwumsindo. Ama-akhawunti akhiqiza ipayipi langempela asebenzisa izici zomkhankaso ezihlakaniphile ukuhlunga nokubeka phambili ukuthi ubani ofinyelelwa kuye.

Ukuqondiswa okusekelwe emthonjeni yisona sizathu esingasetshenziswa kakhulu ekufinyeleleni i-LinkedIn. Ukudonsa oxhumana nabo emcimbini othize we-LinkedIn i-ICP yakho eya kuwo kuhluke kakhulu ekudonseni ekusesheni amagama angukhiye. Ababekhona emcimbini sebevele babonise inhloso ngokufika. Amalungu eqembu azikhethele wona emphakathini ofanele. Izivakashi zephrofayela zibuke ikhasi lakho. Umthombo ngamunye ukhiqiza oxhumana nabo abafudumele kunomphumela wokusesha obandayo.

Cabanga nge-ejensi ye-B2B ephethe ukufinyelela kwamakhasimende amane e-SaaS ngesikhathi esisodwa. Iklayenti ngalinye line-akhawunti yalo ye-LinkedIn ohlelweni. I-akhawunti ngayinye ihlose i-ICP ehlukile - enye ilandela abathengi bezinga le-VP ku-fintech, enye ihlose abaholi be-HR ezinkampanini eziphakathi nendawo. Imikhankaso iyahlelwa nge-akhawunti ngayinye, ukulandelana kwemiyalezo kwenziwa ngokwezifiso nge-ICP ngayinye, futhi i-ejensi ithumela izimemo ezingaphezu kwe-1,000 nsuku zonke ngokuhlangene kuyilapho i-akhawunti ngayinye yeklayenti ihlala kahle ngaphakathi kwamazinga omsebenzi aphephile.

Lokho kuyivolumu yekhwalithi — hhayi ugaxekile.

Ukuze kuchazwe kabanzi ngendlela yokusetha lolu hlobo lwengqalasizinda ehlelekile yamaqembu okuthengisa, Umhlahlandlela wamathuluzi okuzenzakalelayo we-LinkedIn wamaqembu okuthengisa ihamba ngezinqumo zokucushwa ezinquma ukuthi ukufinyelela okuphezulu kuhlala kuphephile noma kubangela imikhawulo.

Ngokusho kwedatha evela Isitatimende, i-LinkedIn ihlala ibalwa phakathi kweziteshi eziphezulu zokuhola i-B2B emhlabeni jikelele. Amaqembu athola lelo thuba awathumeli imiyalezo eminingi - athumela imiyalezo eqondiswe kangcono, ngendlela ephumelela kakhulu.

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Ukwakha Uhlelo Lokufinyelela Ama-akhawunti Amaningi Oluphindaphindwayo

Ukusethwa kwama-akhawunti amaningi okusebenza kahle akucaciswa ukuthi mangaki ama-akhawunti owasebenzisayo. Kuchazwa ukuthi ubunikazi, inqubo, kanye nokubika kuhlelwe kanjani ngokusobala kuwo wonke.

Ukwabela ama-Akhawunti, Izindima, kanye Nobunikazi Bomkhankaso

Qala ngobunikazi be-akhawunti obucacile. Yonke i-akhawunti ye-LinkedIn ohlelweni lwakho kufanele ibe nomuntu oyedwa oqanjwe ngegama obhekene nayo - kungaba ngummeli wangaphakathi noma indawo ekhethiwe yokuxhumana neklayenti.

Kusukela lapho, hlela imikhankaso ezungeze izingxenye ze-ICP, hhayi ama-akhawunti kuphela. Uma ama-akhawunti amabili ehlose uhlobo olufanayo lomthengi ezindaweni ezahlukene, kufanele asebenzise umqondo ofanayo womkhankaso ngemiyalezo yendawo - hhayi izindlela ezimbili ezisungulwe ngokuzimela.

Ukucaca kwendima kubalulekile ekusebenzeni:

• Umnikazi we-akhawunti — iqapha imisebenzi yansuku zonke, ivuma ukulandelana kwemiyalezo, ibukeza oxhumana nabo abamakiwe
• Umphathi womkhankaso — usetha amapharamitha okukhomba, uphatha imithombo eholayo, ulungisa ijubane
• Umholi weqembu noma umnikazi we-ejensi — ibuyekeza ukusebenza okuhlanganisiwe, ukuthumela kwamanye amazwe imibiko ehlanganisiwe yokuhola, yenza izinqumo zesabelomali noma zokulinganisa

Ngaphandle kwalesi sakhiwo, ubuyela ogibeni lokuxhumanisa - nje kunezinye izindaba ezihilelekile.

Ukulandelela Ukusebenza kanye Nokuthumela Amakhasimende Kuwo Wonke Amashaneli

Uhlelo oluphindaphindwayo lukhiqiza idatha ehlanzekile. Lokho kusho ukwazi, ngokubuka nje, ukuthi yimaphi ama-akhawunti akhiqize ukuxhumana okwamukelekile kakhulu kuleli sonto, ukuthi yiluphi uchungechunge lwemiyalezo olunezinga eliphezulu lokuphendula, nokuthi yimiphi imithombo eholayo eguqulayo.

Umgomo wokusebenza uwukuthumela ngaphandle okukodwa okudonsa idatha yokuxhumana kuwo wonke ama-akhawunti asebenzayo — i-Sales Navigator, usesho lwe-LinkedIn, ukufinyelela eqenjini, imikhankaso esekelwe emicimbini — ohlwini lwabaholayo oluhlanganisiwe. Ukuchofoza okukodwa, hhayi ukuthumela ngaphandle okuyishumi ngesandla okuthungwe ndawonye kuspredishithi.

Ngokusho the US Bureau of Labor Statistics, izindima zokuthengisa ezihilela ukufuna izinto ngendlela ehlelekile kanye nokuphathwa kwamapayipi ziphakathi kwemisebenzi ekhula ngokushesha kakhulu ezinkonzweni zobungcweti — futhi amaqembu agcwalisa leso sidingo ngempumelelo yiwo asuse izithiyo ezenziwa ngesandla enkambisweni yawo.

Yeka ukuthi isonto libukeka kanjani elinempilo ekusethweni kwama-akhawunti amaningi okusebenza kahle: imikhankaso iqala ngokuzenzakalelayo kusukela ngoMsombuluko kuya kuLwesihlanu ngaphakathi kwamafasitela emisebenzi achaziwe, oxhumana nabo abasha bangena ku-CRM eyabiwe noma ifayela lokuthumela ngaphandle nsuku zonke, abaholi beqembu babuyekeza ideshibhodi eyodwa kunokulandela abameleli ngabanye ukuze bathole izibuyekezo, kanti izinqumo ezisebenzayo kuphela ezenziwayo ziyisu - azisebenzi.

Yilowo umphumela wokukhiqizwa kwabaholi abangu-10X — hhayi ngoba uthumela imiyalezo ephindwe kayishumi, kodwa ngoba usususe ukungezwani okuphindwe kayishumi enqubweni.

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Ingabe Ukuphatha Ama-akhawunti Amaningi E-LinkedIn Kukufanelekela Usayizi Weqembu Lakho?

Ukuphathwa kwe-LinkedIn enama-akhawunti amaningi kuletha inzuzo yangempela yezakhiwo ezithile zeqembu - futhi kuwukutshalwa kwezimali okungalungile kwabanye. Nasi uhlaka oluthembekile.

| Uhlobo Lweqembu | Ukuphathwa Kwama-Akhawunti Amaningi Kukufanele? | Kungani |

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| I-ejensi ephatha ama-akhawunti amaklayenti angaphezu kwama-3 | Yebo, ngokuqinile | Ukuhlukaniswa kwamaklayenti, imikhankaso ehlukene, ukubika okuhlanganisiwe konke kubalulekile |

| Ithimba le-SDR labameleli abangu-5–20 | Yebo | Imiyalezo eqhubekayo, ukukhawulela ukuphoqelelwa, kanye nokubonakala kwepayipi ngezinga elikhulu |

| Inkampani yokuqasha (abeluleki abaningi) | Yebo | Izidingo eziphezulu zansuku zonke, amaqembu ahlukene abantu abazongenela ukhetho ngomeluleki ngamunye |

| Ithimba lokukhula le-B2B SaaS | Yebo, uma kusetshenziswa ukuphuma okuhlelekile | Ukungaguquguquki komkhankaso kanye nokuhlanganiswa kwedatha kuqinisekisa ukusethwa |

| Umsunguli eyedwa wenza umsebenzi wakhe wokufinyelela umphakathi | Mhlawumbe okwamanje | I-akhawunti eyodwa, ephathwa ngesandla — ubunzima abuqinisekisiwe |

| Ithimba labantu ababili elinokufinyelela okulula | Umngcele | Kuncike kumanani ahlosiwe; kungase kube nzima kakhulu kuze kube yilapho iqembu likhula |

Impendulo eqotho: uma uphatha ama-akhawunti amathathu noma ngaphezulu e-LinkedIn asebenzayo futhi uhlela ukufinyelela ngesandla, izindleko zokusebenza ze hhayi Ukuba nohlelo kakade sekuphezulu kunezindleko zokulusetha. Njalo ngesonto olichitha kwimodi yokuhlanganisa ukukopisha nokunamathisela kuyinto ongeke uyithwebule.

Uma ungumqhubi wedwa osebenzela ukufinyelela abantu abangu-20-30 ngesonto, ipulatifomu yama-akhawunti amaningi ingaphezu kwamandla akho ongawadingi okwamanje.

Isibonakaliso esicacile sokuthi usuweqe umkhawulo: i-akhawunti yakho ihlatshwe umkhosi noma inqunyelwe, uthole abameleli ababili befinyelela kumuntu ofanayo, noma awukwazi ngempela ukutshela iklayenti ukuthi izinombolo zokufinyelela zeqembu lakho zibukeka kanjani ngenyanga edlule.

Uma lezo zinto zenzeka, uhlelo — hhayi umzamo — luyinkinga.

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imibuzo ejwayelekile ukubuzwa

U: Uphatha kanjani ama-akhawunti amaningi e-LinkedIn ngaphandle kokumakwa?

Indlela ephephile kakhulu ukusebenzisa ipulatifomu esekelwe efwini eqinisa imikhawulo yomsebenzi wansuku zonke nge-akhawunti ngayinye ngokuzenzakalelayo, kunokuba kube nezandiso zesiphequluli i-LinkedIn ezingazibona njengokuziphatha okuzenzakalelayo okungajwayelekile. I-akhawunti ngayinye kufanele isebenze ngaphakathi komkhawulo wayo ngamunye - hhayi ukwabelana ngomkhawulo ohlanganisiwe - futhi umsebenzi kufanele usabalale kuwo wonke amafasitela esikhathi emvelo kunokuba usetshenziswe ngobuningi. Ukugcina iphrofayela ye-akhawunti ngayinye iphelele, ihambisana, futhi igugile kunciphisa kakhulu ingozi yemikhawulo.

Q: Ingabe iqembu lingaphatha ngokusemthethweni ama-akhawunti amaningi e-LinkedIn ukuze lifinyelele abantu?

Yebo — I-LinkedIn ayikuvimbeli ukuphatha ama-akhawunti amaningi ngezinjongo zebhizinisi ezisemthethweni njengokuphathwa kwamakhasimende e-ejensi, amaqembu e-SDR, noma imisebenzi yokuqasha. Umkhawulo usebuningini bomsebenzi we-akhawunti ngayinye, hhayi enanini lama-akhawunti ibhizinisi eliwasebenzisayo. Amaqembu ahlala ethobela imithetho ngokuqinisekisa ukuthi i-akhawunti ngayinye ihlala ngaphakathi kwemingcele yomsebenzi we-LinkedIn, kungakhathaliseki ukuthi ithimba lisebenzisa ama-akhawunti amangaki esewonke.

U: Iyini imikhawulo yesicelo sokuxhumana sansuku zonke se-LinkedIn samaqembu okufinyelela abantu?

I-LinkedIn ayishicileli imikhawulo yesimemo yansuku zonke engaguquki, kodwa imikhawulo iyahlukahluka ngohlobo lwe-akhawunti, ubudala, ukuphelela kwephrofayela, kanye nomlando womsebenzi. Ama-akhawunti e-LinkedIn Premium kanye ne-Sales Navigator ngokuvamile abekezelela imisebenzi ephezulu kunama-akhawunti wamahhala, futhi ama-akhawunti amasha aphawulwa kalula kunalawo asevele ekhona. Iningi labachwepheshe liphatha izicelo zokuxhumeka ezingu-80-100 ngosuku njengobubanzi obuphephile obugcinayo nge-akhawunti ngayinye, yize lokhu kungelona inani eliqinisekisiwe ngokusemthethweni.

U: Uyini umehluko phakathi kwamathuluzi e-LinkedIn asebenzisa isiphequluli kanye namathuluzi e-cloud asebenzisa i-automation?

Amathuluzi asekelwe kusiphequluli asebenza ngaphakathi kweseshini yakho yesiphequluli, okusho ukuthi i-LinkedIn ingathola amaphethini omsebenzi angajwayelekile ahlobene naleso seshini - okwandisa ingozi yokuvinjelwa kwe-akhawunti noma ukumaka. Amapulatifomu asekelwe efwini asebenza ngokuzimela kusiphequluli sakho, asabalalisa umsebenzi ngokwemvelo, futhi angaphoqelela imikhawulo yokuphepha kwe-akhawunti ngayinye ngokuhlelekile. Kumaqembu aphatha ama-akhawunti amaningi ngevolumu, amapulatifomu asekelwe efwini ayisigaba esiphephile nesilinganisekayo.

U: Ama-ejensi aphatha kanjani ukufinyelela kwe-LinkedIn kumakhasimende amaningi ngaphandle kokufana?

Ama-ejensi ngokuvamile abela iklayenti ngalinye i-akhawunti ezinikele ye-LinkedIn, alungiselele imikhankaso ngokuzimela nge-akhawunti ngayinye enemingcele ehlukene yokukhomba kanye nokulandelana kwemiyalezo, futhi asebenzise ideshibhodi ephakathi ukuqapha wonke ama-akhawunti endaweni eyodwa. Ukudluliselwa koxhumana nabo kuma-akhawunti kuvimbela ama-akhawunti amabili amaklayenti ukuthi afinyelele kumuntu ofanayo ngesikhathi esisodwa. Ukubika okuhlanganisiwe bese kunikeza i-ejensi umbono ohlangene wokusebenza kuwo wonke ama-akhawunti amaklayenti ngaphandle kokuhlanganisa idatha ngesandla.

U: Kuyini ukuqondiswa okusekelwe emthonjeni ku-LinkedIn ukufinyelela futhi kungani kubalulekile?

Ukuqondiswa okusekelwe emthonjeni kusho ukudonsa uhlu lwakho lwabantu abangase babe khona kumongo othize we-LinkedIn - njengababekhona emcimbini, amalungu eqembu, noma abantu ababuke iphrofayela - kunokuba basuke ekusesheni amagama angukhiye abanzi. Oxhumana nabo abatholakale ngale ndlela sebevele babonise inhloso ngokuya emcimbini, ukujoyina umphakathi ofanele, noma ukuvakashela ikhasi, okwenza kube nemiphumela yokusesha efudumele kuneyokubandayo. Amaqembu asebenzisa ukuqondiswa okusekelwe emthonjeni ngokuvamile abona amazinga aphezulu okwamukelwa kokuxhumana kanye namazinga okuphendula kunalawo asebenzisa ukufinyelela okubandayo okungahlukanisiwe.

U: Ubavimbela kanjani amalungu eqembu amabili ukuthi axhumane nomuntu ofanayo ozoba yi-LinkedIn?

Ukuphela kwesixazululo esithembekile ukufaka yonke idatha yokuxhumana phakathi kwama-akhawunti ibe uhlelo olulodwa olufaka amamaki ama-duplicate ngaphambi kokuba umlayezo uthunyelwe. Ngaphandle kwesizindalwazi sokuxhumana esabiwe, ayikho indlela yokubamba ukufana — ama-rep amabili aqondiswe phezulu okufanayo azofinyelela ithuba elifanayo nakanjani. Ukutholwa kwama-duplicate kusebenza kungqimba yedatha, hhayi ezingeni lama-rep, yingakho ukuhlanganiswa okusekelwe kuspredishithi kwehluleka njengoba amaqembu ekhula.

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Zama i-Konnector MAHHALA futhi uphathe wonke ama-akhawunti akho e-LinkedIn kusuka kudeshibhodi eyodwa - xhumanisa ama-akhawunti angenamkhawulo, sebenzisa imikhawulo yokuphepha nge-akhawunti ngayinye ngokuzenzakalelayo, bese usebenzisa imikhankaso esizwa yi-AI egcina ukufinyelela kwakho kuqhubeka njalo kanye nomzila wakho wokuhamba.

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